# GMass Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about GMass Software - reviews, pricing plans, popular comparisons to other Personalization products and more. Source: https://www.capterra.com/p/168452/GMass --- # GMass Software Review 2026: Features, Integrations, Pros & Cons Last updated on May 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) GMass ## What is GMass? Transform Gmail into a powerful but easy-to-use email marketing and mail merge platform loved by more than 1.5 million people. 99% of users report the best deliverability they've ever had. Easily send campaigns by connecting a Google Sheet of contacts. Set follow-up emails to be sent sequentially until you get a reply. Personalize. Track opens, clicks, replies, and more. Automated recurring campaigns. Advanced scheduling. Great team features. Fast A/B testing. Inbox rotation. Break Gmail's sending limits. And so, so much more. ## What is GMass used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Email Tracking](https://www.capterra.com/email-tracking-software/)[Personalization](https://www.capterra.com/personalization-software/) Recognitions Shortlist Best ease of use Overall rating Based on 1,396 user reviews Reviews sentiment Positive 99% Neutral 1% Negative 0% Pros & cons Simple and intuitive operation Efficient workflow and productivity Inconsistent spam filtering and delivery Starting price $25 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... - Email Marketing / 2026 Our "Best of" badge program showcases products with the highest ratings... - Email Tracking / 2026 Our "Best of" badge program showcases products with the highest ratings... ## GMass alternatives Highest Rated [Gmail](https://www.capterra.com/p/202338/Gmail/) [4.8 (13,445)](https://www.capterra.com/p/202338/Gmail/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/202338/Gmail/) [4.6 (3,477)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (2,926)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/168452/GMass/alternatives/) ## FAQs about GMass Overview ### What problems does GMass solve? GMass solves slow, manual email outreach by letting teams send personalized campaigns, automate follow-ups, and track opens, clicks, and replies directly in Gmail. Sales reps, marketers, recruiters, founders, and accounting teams use it to manage prospecting, collections, vendor communications, and customer updates without switching tools or copying emails one by one. Answer based on 555 reviews Overview ### Which roles and teams benefit most from GMass? GMass is most used by small-business owners, founders, and executives who need fast outreach, lead generation, and customer follow-up directly from Gmail. Sales and business development teams rely on it for personalized cold email campaigns and tracking, while marketing managers and consultants use it to automate newsletters, nurture prospects, and measure engagement. Answer based on 1387 reviews Overview ### What company size and industries is GMass built for? GMass is built mainly for small businesses, which make up 92% of reviewers, with Marketing and Advertising the top industry at 15%. It also serves Information Technology and Services and Real Estate, each at 5%, and is used for cold emails, mail merges, internal communications, invitations, and especially email marketing. Answer based on 1389 reviews Features and Usability ### What are the key features of GMass? GMass includes core email campaign management inside Gmail, with differentiators such as mail merge from Google Sheets, personalized bulk sending, automated follow-ups, and drip campaigns. Common features buyers mention most include scheduling, A/B testing, open and click tracking, email verification, and campaign reporting for monitoring replies, bounces, and engagement. Answer based on 752 reviews Pricing ### How much does it cost and what fees or limitations are included? GMass starts at $25/month for the Standard plan, with Premium at 35, Professional at 55, and Team Professional at 145. A free trial is available, and reviewers say the free version’s 50-emails-per-day cap and some setup complexity can be limiting, though many still call the monthly pricing good value. Answer based on 236 reviews Integrations ### Which third-party tools and platforms does GMass integrate with? GMass integrates with Gmail and Google Sheets most often, with reviewers also citing Google Workspace, HubSpot CRM, Apollo, Brevo, and GlockApps. Official catalog data also lists Zapier, which expands connections to more than 20 integrations across email, CRM, and workflow automation tools. Answer based on 473 reviews Getting Started and Support ### How easy is it to onboard and train a team on GMass? GMass is generally quick to onboard because it works inside Gmail, and teams can learn through documentation and videos. Reviewers say beginners, small teams, and less technical users often get started fast, while admins and users setting up automations, sending limits, or technical integrations usually need more time. Answer based on 142 reviews Getting Started and Support ### What customer support options does GMass offer, and how do users rate the experience? GMass offers email/help desk support, chat, an FAQ/forum, and a knowledge base. Users often describe support as fast, helpful, and thorough, with clear articles and quick replies. Some report frustration when urgent issues need faster, real-time help or when billing and account questions take longer to resolve. Answer based on 216 reviews Security ### How does GMass handle data security and access control? GMass uses Gmail’s interface, send-safety functions, failsafes, and added protections to help prevent accidental sends and data mistakes while keeping access and sending straightforward. Reviewers also note limitations: some feel privacy is unclear, Google Sheets access can raise concern, and stricter G Suite security settings may block or disrupt integration. Answer based on 16 reviews ## Who uses GMass? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs Company size Based on 106 reviews 100% 75% 50% 25% Smallbusiness Midsizebusinesses Enterprise Top job functions Based on 106 reviews Administrative 30% Administrative 30% Sales & Business Development 15% Consulting 15% Marketing 11% Others 29% Top industries Based on 106 reviews Marketing and Advertising 27% Education Management 22% Computer Software 19% Real Estate 19% Other 13% ## Pros and Cons Simple and intuitive operation 96% positive reviews out of 316 Most users report ease of use, appreciating intuitive setup, minimal learning curve, and seamless Gmail integration. Kevin L President, 1 employee. "It takes time to establish connections and GMASS makes it a lot easier." Inconsistent spam filtering and delivery 59% negative reviews out of 66 Some users report spam prevention issues, with emails landing in spam folders and unclear reasons for deliverability problems. Phil N Marketing, 2 - 10 employees. "Long story short, their email verifier doesn't work and using GMass to send just 90 emails has changed my email reputation from good to spammer." Efficient workflow and productivity 97% positive reviews out of 94 Most reviewers find time saving crucial, highlighting streamlined outreach, automation, and reduced repetitive tasks. Levi K Head Coach, 1 employee. "It helps me manage outreach easily and keeps all replies organized in one place, which saves me a ton of time compared to other platforms." Versatile and user-friendly extension 94% positive reviews out of 34 Most reviewers describe the extension as easy to install, feature-rich, and simplifying bulk email management. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Email Campaign Management 4.7 (347) 59.94% of 347 reviewers that rated this feature as important or highly important GMass offers organized tools for planning, scheduling, and tracking campaigns. Users think campaign setup is intuitive, follow-up automation boosts open rates, and the dashboard makes managing multiple campaigns and tracking engagement straightforward and effective. Reporting/Analytics 4.6 (318) 55.66% of 318 reviewers that rated this feature as important or highly important It gives you clear, easy-to-read reports on opens, clicks, and replies. Reviewers appreciate the straightforward dashboard, accurate tracking, and actionable insights that help them assess campaign performance and refine future email strategies. Customizable Fields 4.7 (287) 56.45% of 287 reviewers that rated this feature as important or highly important This capability lets you personalize emails at scale by inserting custom data like names or details. Reviewers indicate it’s easy to use, helps emails feel personal, and boosts response rates, making bulk outreach appear individualized and professional. Email Marketing 4.8 (182) 57.69% of 182 reviewers that rated this feature as important or highly important With GMass, you can easily send bulk, personalized emails and monitor open rates and follow-ups. Reviewers appreciate how simple it is to use within Gmail, the ability to personalize messages, and the high deliverability that helps them reach more clients efficiently. List Management 4.6 (169) 36.09% of 169 reviewers that rated this feature as important or highly important With this aspect, you can seamlessly manage and organize contact lists, especially through Google Sheets integration. Some reviewers find it easy to upload, segment, and access lists, making targeted outreach and subscriber tracking more efficient. Event Triggered Actions 4.6 (199) 36.18% of 199 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events GMass 43 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Create and automatically send premade copy in response to customer messages Track visitors'/audience's responses across web pages and other optimized content Display advertising and marketing messages to users based on their browsing history and preferences Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Track the amount of clicks on individual products to measure campaign results Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Process of dividing customers into groups based on common characteristics This capability lets you personalize emails at scale by inserting custom data like names or details. Reviewers indicate it’s easy to use, helps emails feel personal, and boosts response rates, making bulk outreach appear individualized and professional. Import and export data to and from software applications Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience GMass offers organized tools for planning, scheduling, and tracking campaigns. Users think campaign setup is intuitive, follow-up automation boosts open rates, and the dashboard makes managing multiple campaigns and tracking engagement straightforward and effective. Manage, store and organize emails within the system or via third-party apps With GMass, you can easily send bulk, personalized emails and monitor open rates and follow-ups. Reviewers appreciate how simple it is to use within Gmail, the ability to personalize messages, and the high deliverability that helps them reach more clients efficiently. Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Add, edit, and manipulate HTML code directly Store and manage images With this aspect, you can seamlessly manage and organize contact lists, especially through Google Sheets integration. Some reviewers find it easy to upload, segment, and access lists, making targeted outreach and subscriber tracking more efficient. Optimize content to ensure it is easily accessible for mobile users Adjust communications based on previous interactions or personal preferences Preview materials before finalizing projects Analyze and gain insights into data in real-time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics It gives you clear, easy-to-read reports on opens, clicks, and replies. Reviewers appreciate the straightforward dashboard, accurate tracking, and actionable insights that help them assess campaign performance and refine future email strategies. Plan availability and assign specific time slots for tasks and resources Process of managing customer subscription lifecycle for a recurring service or a product Organizing a group of people to accomplish a task Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Get Advice We can help you find the software with the features you need. Features 4.7 (1,396) 4.7 Based on 1,396 reviews ## Pricing Value for money 4.7 (1290) Free Trial [View pricing plan details](https://www.capterra.com/p/168452/GMass/pricing/) Standard $25.00 Flat Rate,Per Month It includes: - Works inside Gmail - Break Gmail's limits (with a third-party SMTP service) - Unlimited contacts - Unlimited campaigns - Mail Merge Personalization - Email address verification - Custom tracking links with SSL - Spam Solver - Email support - Hundreds of Other Features Premium $35.00 Flat Rate,Per Month It includes: - Works inside Gmail - Break Gmail's limits (with a third-party SMTP service) - Unlimited contacts - Unlimited campaigns - Mail Merge Personalization - Email address verification - Custom tracking links with SSL - Spam Solver - Sequences and Follow-Ups - API Access - A/B Testing - Triggered emails - Email support - Hundreds of Other Features Professional $55.00 Flat Rate,Per Month It includes: - Works inside Gmail - Break Gmail's limits (with a third-party SMTP service) - Unlimited contacts - Unlimited campaigns - Mail Merge Personalization - Email address verification - Custom tracking links with SSL - Spam Solver - Sequences and Follow-Ups - API Access - A/B Testing - Triggered emails - Inbox rotation (MultiSend) - High-priority support - Email support - Hundreds of Other Features Team - Professional $145.00 Flat Rate,Per Month It includes: - Works inside Gmail - Break Gmail's limits (with a third-party SMTP service) - Unlimited contacts - Unlimited campaigns - Mail Merge Personalization - Email address verification - Custom tracking links with SSL - Spam Solver - Sequences and Follow-Ups - API Access - A/B Testing - Triggered emails - Inbox rotation (MultiSend) - High-priority support - Team management features - Email support - Hundreds of Other Features Value for money 4.7 (1,290) 4.7 Based on 1,290 reviews ## Integrations [ Gmail](https://www.capterra.com/p/202338/Gmail/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Zapier](https://www.capterra.com/p/130182/Zapier/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (1186) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (1,186) 4.6 Based on 1,186 reviews ## User reviews Overall rating 4.8 Based on 1,396 reviews Filter by rating 5(1180) 4(197) 3(14) 2(3) 1(2) Mentioned topic Sorted by most recent AJ AJ J. Project Manager Marketing and Advertising ### "Systemized Mass Emailling Works like a charm" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 16, 2026 Pros So Far, So Good! Gmass has turned my email marketing into an easily editable system rather than digital door to door selling. Rather than spending hours setting up emails for new and potential clients, I now have the luxury of setting up a google sheets spread sheet, loading in my list and having it all sent from there. Great Job Team! Cons At times, updates to their system or bug fixes can make the service have some downtime. So be prepared for times where they may be updating their systems to collide with your work or advertising schedule. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HP Hussain P. Digital Marketing Executive Management Consulting ### "Best Email Marketing Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 June 16, 2026 My experience with Gmass is overall fanatastic this is the best Email marketing tool i have worked with Pros Best easy to use Email marekting software the value of money is insane with efficient list management and data management and send mails to multiple users in just one click Cons Nothing the Gmass Email Marketing tool is just perfect everything is very easy and accesible even for a normal person Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CC Chad C. Shareholder Legal Services ### "New Gmass User" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 15, 2026 Fast and effective support. They provide a lot more features than other mail merge services. Should provide a boost to my business Pros How responsive support is and ease of use. Also the opportunity to exceed gmail's limits. They have a lot of work arounds when issue arise. Cons The product is a little pricey but I believe it will be worth it in the end. There are no better price options for a team of two. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MA Michael A. Founder Computer Software ### "Solid email outreach tool built right into Gmail" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 June 14, 2026 I used GMass to launch outreach campaigns for a new marketplace I'm building, reaching out to potential sellers with personalised emails. Once the sheet was connected properly, the campaign sent cleanly and the open/click tracking was a nice bonus. Good value for what it does. Pros Seamlessly integrates into Gmail — feels like a native feature. The Google Sheets mail merge is straightforward to set up and personalisation tokens work well. Auto follow-up sequences save a lot of manual work. Cons The Google Sheets connection can be a bit fiddly to configure on the first attempt — took a few tries to get the column names matching the merge tags correctly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TJ Tommy J. Event IT Non-Profit Organization Management ### "Great product for community communications" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 12, 2026 Easy to install and use, and it turned out to have way more features than I expected, especially around templating customized emails and tracking user actions Pros GMASS is great for people who need to send out mass BCC emails and tracking end-user actions. I used it for community communications so that the emails don't end up getting caught up in spam filters Cons The subscription levels, need a pay-per-use option for low volume users. I only run a couple events a year and therefore the monthly subscription levels don't make economical sense for me. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PC Patricio C. CEO Financial Services ### "I love GMASS" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 10, 2026 Here it is: --- I spent an entire afternoon setting up my first GMass campaign — testing deliverability, configuring personalization, troubleshooting DNS records, and fine-tuning every detail before sending. What struck me most was how GMass guided me through the process without ever feeling overwhelming. The Spam Solver flagged issues before they became problems, the Google Sheets integration worked exactly as advertised once I got the syntax right, and the Send Test feature saved me from at least three embarrassing mistakes. It's not just a tool — it's a safety net for anyone who takes email seriously. Worth every penny. Pros Here it is: --- GMass has completely transformed the way I run email campaigns. The seamless Gmail integration means zero learning curve — you're up and running in minutes. The Google Sheets connection makes personalization effortless, and the ability to track opens and clicks in real time gives you the visibility you need to optimize every campaign. Auto follow-ups, scheduling, and deliverability tools make it a serious outbound platform disguised as a simple Chrome extension. Whether you're a solo founder or running a full sales operation, GMass punches well above its weight. Highly recommended for anyone serious about email outreach. Cons Just had to have Claud help me implement it. But after the learning process, I love it and recommend it highly Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KM Kelly M. Director Media Production ### "Great Value for Money" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 June 5, 2026 Do it! Great value for money, considering how it makes you more effective. And also the lists are easy to maintain in sheets. Great google suite product. Pros I have used this for crowdfunding campaigns twice now, and I absolutely love it. I find it intuitive. It makes me 100 times more effective than if I were to send things out on my own. It also minimizes errors because you don't make typos when you're sending a ton of emails with templates. Cons I wish I could preview my emails with the data from the columns. I find it frustrating I can't preview what it looks like, so I don't have anxiety about sending out hundreds of emails at once. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MB Mary Beth J. Support broker Individual & Family Services ### "so far so good" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 2, 2026 It was easy to get started with GMass and I like having the dashboard where I can see all of my sent emails. Pros This was pretty easy to get started with and I have not encountered any major problems. Hoping things continue this way. Cons My only complaint at this time is there is a slight delay in sending emails but that could be my laptop. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CG Christopher G. CCO Hospital & Health Care ### "Great APP For StartUps" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 1, 2026 Very positive, intuitive and ease of use. Comprehensive and full of productive configurations to provide solid insights. Pros We are a start-up and needed a new marketing tool that wouldn't break the bank, allow us maximum flexibility and integrated seamlessly with GMAIL and GOOGLE. We have found this app to do all this and so much more. The ease of use and options in configuring your campaign provides the kinds of insight unachievable anywhere else at this price and full features. Super happy with our choice to go with GMASS. Cons Nothing negative to report regarding the price or use of the app. There was no abrasion or confusion using the product. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SD SHYAM D. QA Information Technology and Services ### "Zeonix Global GMASS REVIEW" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 29, 2026 Pros GMass has become my default mail merge tool for interview recruitment outreach. I've run two separate campaigns with it and both went smoothly. Quick setup, reliable sends, useful reporting. For a sole Researcher who doesn't need an enterprise platform, it hits the right balance of simplicity and capability. Cons Great. Only thing i'd add is the ability to change campaign titles in the dashboard because now they're just the subjects of my emails Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/168452/GMass/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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