--- title: "Lotame Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Lotame Software - reviews, pricing plans, popular comparisons to other Data Management products and more." source_url: "https://www.capterra.com/p/168536/Lotame/" page_type: "product" language: "en" --- # Lotame Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Lotame ## What is Lotame? Lotame’s 19 years of earned expertise is a testament to our ability to drive change. Our innovation, creativity, and collaboration fuel the growth of digital marketers and agencies worldwide. As part of Publicis Groupe and Epsilon, Lotame enables global brands to experience the power of identity-driven marketing. Join us as a contributor, collaborator, or client to power smarter, faster, easier advertising. Let’s get Data Empowered. ## What is Lotame used for? [Data Management Platforms](https://www.capterra.com/data-management-platforms-software/)[Data Management](https://www.capterra.com/data-management-software/) Top alternative Featured Overall rating Based on 30 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $1 Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Lotame?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.lotame.com&name=Lotame) ## Lotame Overview Updated August 2026 AI summary Lotame is a data management platform for businesses of all sizes seeking to unify, analyze, and activate audience data across marketing and media operations. It combines customer database management, information governance, reporting, and analytics with advanced tools for data integration, security, segmentation, and visualization. Lotame is available via cloud and desktop deployments for flexible access and control. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Lotame 4.5 (30) VS. [0.0](https://www.capterra.com/p/61077/BEEM/#reviews) Starting Price $1 Per Month Starting Price $899 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (30) Ease Of Use 0.0 (497) Value For Money 4.4 (25) Value For Money 0.0 (376) Customer Service 4.8 (27) Customer Service 0.0 (388) ## Lotame alternatives Highest Rated [4.6 (85)](https://www.capterra.com/p/148729/Workato/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [Salesforce Data Cloud](https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/) [4.1 (10)](https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 80% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/) [BlueConic](https://www.capterra.com/p/148284/BlueConic/) [4.3 (16)](https://www.capterra.com/p/148284/BlueConic/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 81% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148284/BlueConic/) [View all alternatives](https://www.capterra.com/p/168536/Lotame/alternatives/) ## FAQs about Lotame Overview ### Which roles and teams benefit most from Lotame? Lotame is most used by ad operations, programmatic, and digital media teams that need audience segmentation, campaign activation, and data-driven optimization. Data analysts, architects, and product leaders use it to unify audience data and improve targeting, while executives and business development leaders rely on insights to shape strategy, partnerships, and revenue growth. Answer based on 30 reviews Overview ### What company size and specific industries is Lotame built for? Lotame is designed for marketers and media owners with global operations, including organizations across North America, Latin America, Europe, the Middle East, Africa, and Asia Pacific. It is best suited for mid-market and enterprise teams that need audience data tools for marketing and media businesses. Features and Usability ### What are the key features of Lotame? Lotame offers data management and machine learning as core features, along with audience targeting, behavioral analytics, and customer segmentation. It also includes campaign management, advertising management, data integration, data import/export, match and merge, reporting and analytics, and API access for transferring and organizing customer data. Getting Started and Support ### What training and onboarding options does Lotame offer? Lotame provides in person training, live online sessions, webinars, and documentation to help teams get started. In person training supports direct guidance, live online sessions allow guided instruction remotely, webinars cover scheduled learning topics, and documentation offers written reference material for self-paced review. Getting Started and Support ### What customer support options does Lotame offer? Lotame provides email/help desk, FAQ/forum, phone support, and 24/7 live rep support. Users describe the support team as helpful and knowledgeable, though some report needing to wait for fixes when data issues appear. Overall, support is often seen as a steady part of the experience. Answer based on 4 reviews ## Features AI summary Based on 1,845 Data Management reviews Capterra reviewers highlight these as the features buyers value most when choosing data management software: - **Data Security** (**64%** of reviewers rated this feature as critical) - **Data Synchronization** (**52%**) - **Data Import/Export** (**46%**) Lotame supports **Data Security** and **Data Import/Export**, so teams can protect sensitive information while moving data in and out of the system as needed. However, it does not offer **Data Synchronization**. Instead, it provides **Data Capture and Transfer** (**45%**) and **Reporting/Analytics** (**44%**), which give businesses other ways to collect, move, and review data across workflows, helping teams maintain visibility and make more informed decisions. Data Capture and Transfer 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Import, collect, and capture data from multiple sources Audience Targeting 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Behavioral Analytics 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Track and analyse user behavior within a system or network Campaign Management 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Data Visualization 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Graphical representation of data Competitive Analysis 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Evaluating strengths and weaknesses of companies with the same target audience Lotame 24 features ### All Features - Advertising Management: Manage advertising space and its sales within your network or publication - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Import/Export: Import and export data to and from software applications - Data Integration: Combining data from different sources and providing a unified view - Data Migration: Move from one database to another, or upgrade the version of database software being used - Data Quality Control: Establish guidelines about how much and what kind of data can be stored in the repository - Data Security: Protect sensitive data for digital privacy - Data Visualization: Graphical representation of data - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Information Governance: Accountability over info/data that ensures appropriate behavior in the valuation, creation, storage, use, archiving & deletion of info. - Master Data Management: Verify, organize, manage & store enterprise data assets in a centralized repository - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data --- Get Advice We can help you find the software with the features you need. Features 4.4 (30) 4.4 Based on 30 reviews ## Pricing Value for money 4.4 (25) Basic $1.00 Per Month Value for money 4.4 (25) 4.4 Based on 25 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (27) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (27) 4.8 Based on 27 reviews ## User reviews Overall rating 4.5 Based on 30 reviews Filter by rating 5(15) 4(15) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Petra C. Video Group Head of Ad Solutions at OneFootball Sports ### "Lotame DMP" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 22, 2021 Pros Easy to use platform and fantastic customer support. Cons Manual filing of data, but this process would have to be done in any other platform. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BH Bayazid H. Ad Ops Executive Publishing ### "Great Audience Management Platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 19, 2021 Pros The rule builder is a great feature to capture the audiences we want in different ways such as through URL's or Key Values Cons The main interface can get a bit overwhelming because there's so many options and a lot of things going on. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Robert B. Managing Director, Digital Government Relations ### "Excellent Tool for Our Campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 19, 2021 We utilize Lotame to develop audiences related to public affairs issues. They are critical to building successful, targeted campaigns, as well as powering tracking and analytics. Pros The audience modeling and data management tools are fantastic. Cons None for us........everything works very well Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Marcos S. Publisher Manager Marketing and Advertising ### "Lotame: My Top DMP" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 27, 2021 Pros The integration with our business was more than easy and they gave us support every time we needed. Once you walk through the platform, all the features are very intuitive. Cons Maybe the UX is kind of old, but it's just a visual aspect, it has nothing to do with features and functionalities. Reasons for choosing Lotame \[SENSITIVE CONTENT HIDDEN\] convinced us. They were really committed to see our business grow with them. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JE Jahn E. Head of Ad Tech Media Production ### "Lotame DMP" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 1, 2020 Pros Doe what DMP should do. Easy to use and implement. Cons It was a web centric software so CTV support came a bit later. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AM ANDRES M. Programmatic Manager Marketing and Advertising ### "Our high quality partnership with Lotame." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 1, 2020 Pros The quality of data you can get as well as the insights. Always they are looking for to improve. Cons The dashboard in some places are complex to understand. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Guido T. General Manager Marketing and Advertising ### "Lotame" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 1, 2020 They are a very important partner for us Pros The sorpore team is very good and always attentive to our questions. In addition, the platform is very friendly and the data it has is very good for LATAM. Cons It would be nice to have costs in local currency Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KW Korie W. Digital Strategy Manager Marketing and Advertising ### "Great DMP! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 3, 2020 Great! Pros Lotame is easy to use and provides amazing support! The syndication feature allows publishers to seamlessly integrate first-party data sets directly to major DSPs. Cons Nothing yet but I have only been using it for about 2 years. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KA Kaleb A. Audience Data Analyst Publishing ### "Lotame - Brilliant DMP" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 June 3, 2020 Provides great insight and analytics into audiences and campaigns Pros User friendly utilises different products and tool to be able to manage and activate data in a simple and effective way Cons no real problems, I use this dmp every day Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NH neil H. Platform Architect, TRFFK Automotive ### "Lotame Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 4, 2019 Pros The UI is easy to use and it is very sufficient. Cons The UI can be a bit slow sometimes, especially when trying to find the behavior in the Audience section. Switched from [Adobe Audience Manager](https://www.capterra.com/p/168311/Adobe-Audience-Manager/) Their customer support was not sufficient enough for our company Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/168536/Lotame/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.