Lotame Solutions

Lotame

4.5 / 5 11 reviews

Who Uses This Software?

Advertising agencies and marketers from every industry, including finance, automotive, CPG, retail, insurance, travel & hospitality, and media.


Average Ratings

11 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $1.00/month
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    24/7 (Live Rep)

Vendor Details

  • Lotame Solutions
  • www.lotame.com
  • Founded 2006
  • United States

About Lotame

Data management platform that lets marketers combine customer data from any source for further analysis and better targeting.


Lotame Features

  • Customer Data
  • Data Analysis
  • Data Capture
  • Data Integration
  • Data Migration
  • Data Quality Control
  • Data Security
  • Information Governance
  • Master Data Management
  • Match & Merge

Lotame Reviews Recently Reviewed!


Extremely satisfied with the deep expertise and capabilities that Lotame has delivered.

Feb 25, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's the people plus the product that make this a winning combination for realizing value from a DMP. The expertise at Lotame is incredible and they accelerated our knowledge on how we could use a DMP to streamline our targeted media execution.

Audience Creation - very easy and intuitive. Members of our media team are now highly skilled at creating audiences using Phunware, Lotame and third-party data. Having access to other data beyond our first party was an important requirement.

Lookalike Modeling - very easy to create models and grow larger audiences from small seed segments.

Data Quality - Lotame has shown a deep commitment to improving data quality by removing bots and this is important for media performance.

Customer Success - the expertise and support we received during and post-implementation was absolutely outstanding. There is deep focus on the customer requirements and a highly collaborative approach to ensuring customer's are realizing value from the DMP. Prior to selecting Lotame, our company knowledge on how to use a DMP was very low and Lotame accelerated our knowledge.

Data Sales - seamless approach to enabling the sale of our data using our DMP account.

Cons: I would like to see more meta-data available when using the product such as descriptions of what the data actually means so its properly interpreted when creating audiences.

Exploring the use of any industry standard taxonomies may also improve interpretation of data.

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Sep 18, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Flexibility, willingness to work with us, hierarchy of data, multiple ways to collect and use data.

Cons: manual nature of application across our massive list of domains -- a template or standard application would be very helpful. We often find discrepancies between domains.

Overall: We began and used Lotame for ad targeting initially but have migrated to utlization of Lotame for content recommendations. Lotame's willingness to work with us to come up with a model that makes sense for content recommendations was key and we find this is our biggest area of growth. The opportunity to integrate this into our CMS offering has been extremely beneficial as well. Although we have cycled through way too many customer success managers, having a stable and consistent and extremely knowledge and reliable technical support manager has been a factor in us continuing down this path. We are excited about the new product growth Lotame is working on as this will be the first big enhancement in our 3+ years of using Lotame. Small UI improvements have happened which have been helpful as well. For the most part the product have been very stable and reliable with little downtime.

Very flexible platform, perfect for our needs.

Feb 22, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The flexibility of the product is unparalleled to other DMP's we have worked with. We are able to adapt the product to our clients needs.

Cons: Originally was built more for publishers rather than advertisers but has made lots of strides and is an effective tool for our advertiser clients.

Overall: Personalization, more informed media buying, better targeting, look a like modeling, audience analysis, AB testing framework, reach analysis.

A very healthy partnership that has helped bring tremendous automation between our platforms

Feb 22, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Has a wide breadth of features and robust APIs that allow for a full integration. In addition, the team is very responsive in working together to service and fulfill client needs.

Cons: There are opportunities to add pre-emptive monitoring around services and APIs that are business critical

One of the best DMP in the market

Feb 19, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It can not only help to optimize media spend that make more effective in conversion but also monetize the DMP data with DMP market exchange. This is the future of revenue.

Cons: 1. Difficult to implement tracking code. Some partner website when put the code in and make the problem with their page.

2. Old user interface used for many years.

Overall: 1. Optimize media spend and make more effective conversion

2. Collect DMP data and integrate with CRM to targeting the right customers

3. Monetize DMP data in market exchange to generate new revenue stream

4. Connect with many advertising network to distribute awareness to target customers

Lotame is extremely user friendly and the support team is amazing.

May 09, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like that the interface is easy to navigate, it is clear and generates data quickly. A lot of publishers and agencies are familiar with Lotame which makes it easy to sell in.

Cons: I have had issues multiple times with the data it outputs, it is sometimes very inaccurate and then have to wait on support team to fix before getting accurate data.

Use for publishing site

Feb 15, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Easy to use, great user interface, client support is good. We absolutely love rep who is our main contact.

Cons: Very expensive - and we could probably be moved into a different product package. Ideally, we need this to include client solutions.

the lotame team is very attentive and helpful!

Feb 26, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The amount of reach and available audiences. I like the interface for audiences and building out audiences using multiple segments. I like that we can use it to dump client DMPs into it as well.

Cons: The limit it passing back data we are experiencing and the inability to accurately determine the number of users in an audience pool on Lotame that will transfer as an impression on BuzzFeed. The behaviors interface can be tedious.

UX is very user friendly and is constantly evolving.

Feb 20, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Support is quick to respond and always helpful. The extended profiles provide excellent insight into our audience demographics. Provides a rich source of user behaviour to enhance our digital sales experience.

Overall: Access to rich behavioural data for our user base.

Lotame great platform

Sep 18, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The ease way to create audience and campaigns

Cons: The difficult of categorize many behaviors

Lotame

Sep 18, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I enjoy how much better the LDX precision is now. I also like how easy it is to get the data for my APRs.

Cons: Some behaviours seem very niche and the dashboard overall is not the prettiest.