# Lotame Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Lotame Software - reviews, pricing plans, popular comparisons to other Data Management products and more.

Source: https://www.capterra.com/p/168536/Lotame

---

# 

 Lotame Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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How Capterra ensures transparency

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Lotame

## What is Lotame?

Lotame’s 19 years of earned expertise is a testament to our ability to drive change. Our innovation, creativity, and collaboration fuel the growth of digital marketers and agencies worldwide. As part of Publicis Groupe and Epsilon, Lotame enables global brands to experience the power of identity-driven marketing. Join us as a contributor, collaborator, or client to power smarter, faster, easier advertising. Let’s get Data Empowered.

## What is Lotame used for?

[Data Management Platforms](https://www.capterra.com/data-management-platforms-software/)[Data Management](https://www.capterra.com/data-management-software/)

Top alternative

Featured

Overall rating

Based on 30 user reviews

Reviews sentiment

Positive

100%

Neutral

0%

Negative

0%

Starting price

$1

Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Lotame?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.lotame.com&name=Lotame)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Lotame

4.5 (30)

VS.

[4.6 (2,227)](https://www.capterra.com/p/146652/Airtable/reviews/)

Starting Price

$1

Per Month

Starting Price

$20

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (30)

Ease Of Use

4.4 (154)

Value For Money

4.4 (25)

Value For Money

4.5 (149)

Customer Service

4.8 (27)

Customer Service

4.4 (147)

## Lotame alternatives

[4.3 (330)](https://www.capterra.com/p/119119/Domo/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[4.4 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

Starting price

$30.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

91%

of reviewers

rated it above 4 stars

[0.0](https://www.capterra.com/p/61077/BEEM/#reviews)

Starting price

$899.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

0%

of reviewers

rated it above 4 stars

[4.6 (85)](https://www.capterra.com/p/148729/Workato/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/168536/Lotame/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Data Capture and Transfer

4.7 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Import, collect, and capture data from multiple sources

Audience Targeting

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Behavioral Analytics

4.5 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Track and analyse user behavior within a system or network

Campaign Management

4.5 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Data Visualization

4.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Graphical representation of data

Competitive Analysis

3.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Evaluating strengths and weaknesses of companies with the same target audience

Lotame 24 features

Manage advertising space and its sales within your network or publication

Application programming interface that allows for integration with other systems/databases

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Track visitors'/audience's responses across web pages and other optimized content

Track and analyse user behavior within a system or network

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Group campaigns by project, client, or campaign for better management.

Evaluating strengths and weaknesses of companies with the same target audience

A collection of customer information such as contact details, demographics, previous interactions, etc.

Process of dividing customers into groups based on common characteristics

Analyze survey results via statistical testing or crosstabs directly within the software

Import, collect, and capture data from multiple sources

Import and export data to and from software applications

Combining data from different sources and providing a unified view

Move from one database to another, or upgrade the version of database software being used

Establish guidelines about how much and what kind of data can be stored in the repository

Protect sensitive data for digital privacy

Graphical representation of data

Tracks metrics that provide insight into how a user interacts with any interface or product

Accountability over info/data that ensures appropriate behavior in the valuation, creation, storage, use, archiving & deletion of info.

Verify, organize, manage & store enterprise data assets in a centralized repository

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Organize and manage the accomplishments and development of employees or performance of applications or systems

View and track pertinent metrics to find patterns and gain insights from data

Get Advice

We can help you find the software with the features you need.

Features

4.4 (30)

4.4

Based on 30 reviews

## Pricing

Value for money

4.4 (25)

Basic

$1.00

Per Month

Value for money

4.4 (25)

4.4

Based on 25 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.8 (27)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (27)

4.8

Based on 27 reviews

## User reviews

Overall rating

4.5

Based on 30 reviews

Filter by rating

5(15)

4(15)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

Petra C.

Video Group Head of Ad Solutions at OneFootball

Sports

### "Lotame DMP"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

November 22, 2021

Pros

Easy to use platform and fantastic customer support.

Cons

Manual filing of data, but this process would have to be done in any other platform.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BH

Bayazid H.

Ad Ops Executive

Publishing

### "Great Audience Management Platform"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

November 19, 2021

Pros

The rule builder is a great feature to capture the audiences we want in different ways such as through URL's or Key Values

Cons

The main interface can get a bit overwhelming because there's so many options and a lot of things going on.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Robert B.

Managing Director, Digital

Government Relations

### "Excellent Tool for Our Campaigns"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 19, 2021

We utilize Lotame to develop audiences related to public affairs issues. They are critical to building successful, targeted campaigns, as well as powering tracking and analytics.

Pros

The audience modeling and data management tools are fantastic.

Cons

None for us........everything works very well

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MS

Marcos S.

Publisher Manager

Marketing and Advertising

### "Lotame: My Top DMP"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 27, 2021

Pros

The integration with our business was more than easy and they gave us support every time we needed. Once you walk through the platform, all the features are very intuitive.

Cons

Maybe the UX is kind of old, but it's just a visual aspect, it has nothing to do with features and functionalities.

Reasons for choosing Lotame

\[SENSITIVE CONTENT HIDDEN\] convinced us. They were really committed to see our business grow with them.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JE

Jahn E.

Head of Ad Tech

Media Production

### "Lotame DMP"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

December 1, 2020

Pros

Doe what DMP should do. Easy to use and implement.

Cons

It was a web centric software so CTV support came a bit later.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AM

ANDRES M.

Programmatic Manager

Marketing and Advertising

### "Our high quality partnership with Lotame."

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 1, 2020

Pros

The quality of data you can get as well as the insights. Always they are looking for to improve.

Cons

The dashboard in some places are complex to understand.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Guido T.

General Manager

Marketing and Advertising

### "Lotame"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

December 1, 2020

They are a very important partner for us

Pros

The sorpore team is very good and always attentive to our questions. In addition, the platform is very friendly and the data it has is very good for LATAM.

Cons

It would be nice to have costs in local currency

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KW

Korie W.

Digital Strategy Manager

Marketing and Advertising

### "Great DMP! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 3, 2020

Great!

Pros

Lotame is easy to use and provides amazing support! The syndication feature allows publishers to seamlessly integrate first-party data sets directly to major DSPs.

Cons

Nothing yet but I have only been using it for about 2 years.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KA

Kaleb A.

Audience Data Analyst

Publishing

### "Lotame - Brilliant DMP"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

June 3, 2020

Provides great insight and analytics into audiences and campaigns

Pros

User friendly utilises different products and tool to be able to manage and activate data in a simple and effective way

Cons

no real problems, I use this dmp every day

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

NH

neil h.

Platform Architect, TRFFK

Automotive

### "Lotame Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

December 4, 2019

Pros

The UI is easy to use and it is very sufficient.

Cons

The UI can be a bit slow sometimes, especially when trying to find the behavior in the Audience section.

Switched from

[Adobe Audience Manager](https://www.capterra.com/p/168311/Adobe-Audience-Manager/)

Their customer support was not sufficient enough for our company

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/168536/Lotame/reviews/)

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Popular comparisons

[Boost.space vs Lotame](https://www.capterra.com/compare/168536-10002259/Lotame-vs-Boost-space) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)