# Lotame Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Lotame the right Data Management solution for you? Explore 30 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/168536/Lotame/reviews --- Lotame 4.5 (30) [View alternatives](https://www.capterra.com/p/168536/Lotame/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Lotame Ease of use 4.4 Customer Service 4.8 ## Pros and Cons in Reviews BH Bayazid H Ad Ops ExecutivePublishing, 201 - 500 employeesUsed the software for: More than 2 years. “The main interface can get a bit overwhelming because there's so many options and a lot of things going on.“ November 19, 2021 ## Showing most helpful reviews Showing 1-25 of 30 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Robert B. Managing Director, Digital Government Relations Used the software for: Less than 6 months ### "Excellent Tool for Our Campaigns" November 19, 2021 5.0 We utilize Lotame to develop audiences related to public affairs issues. They are critical to building successful, targeted campaigns, as well as powering tracking and analytics. Pros The audience modeling and data management tools are fantastic. Cons None for us........everything works very well Review Source FM Feliks M. VP, Decision Sciences Marketing and Advertising Used the software for: 2+ years ### "Best of the best" June 20, 2019 5.0 Has helped us gain a real understanding into who our client's customers are, what their demographic and psychographic compositions are and how we should be reaching them and communicating with them differently based on their personas and shopping stages Pros \- Ease of implementation - Ease of use post implementation - Depth of insights we're able to achieve around our customers - Robust 3rd party data options - Product innovation and enhancements - Great customer service Cons Really can't think of any. They really listen to our feedback and always accommodate to their best ability. Alternatives considered [Oracle Data Management Platform](https://www.capterra.com/p/167000/Oracle-BlueKai/)[Adobe Audience Manager](https://www.capterra.com/p/168311/Adobe-Audience-Manager/) Reason for choosing Lotame Flexibility, robust platform, checked off all of the must-haves that we had going into our search Review Source VR Verified Reviewer Strategist, Programmatic Media Marketing and Advertising Used the software for: 2+ years ### "Good platform to utilize" September 24, 2018 4.0 Pros forward thinking, and also stable platform to operate Cons Maybe needs a bit UI and UX upgrade to make it more user friendly and modern-look? Review Source HU Hernan U. Regional Product Director Marketing and Advertising Used the software for: 2+ years ### "The Power of Data" November 28, 2019 5.0 Pros Lotame has helped through the years to succeed in data collection for our partners, the technology they provide is top of the line, and the customer service their team provides is the base of the solid relationship we built through the years Cons None so far, we are super engaged with the product, the team and service they provide. Alternatives considered [Oracle Data Management Platform](https://www.capterra.com/p/167000/Oracle-BlueKai/) Reason for choosing Lotame Back then, the cross targeting capabilities they were developing seemed to be a huge differentiation agains competition. Review Source nH neil H. Platform Architect, TRFFK Automotive Used the software for: 1-2 years ### "Lotame Review" December 4, 2019 4.0 Pros The UI is easy to use and it is very sufficient. Cons The UI can be a bit slow sometimes, especially when trying to find the behavior in the Audience section. Switched from [Adobe Audience Manager](https://www.capterra.com/p/168311/Adobe-Audience-Manager/) Their customer support was not sufficient enough for our company Review Source JG James G. Director of Product, Big Data Used the software for: 6-12 months ### "Extremely satisfied with the deep expertise and capabilities that Lotame has delivered." February 25, 2018 5.0 Pros It's the people plus the product that make this a winning combination for realizing value from a DMP. The expertise at Lotame is incredible and they accelerated our knowledge on how we could use a DMP to streamline our targeted media execution. Audience Creation - very easy and intuitive. Members of our media team are now highly skilled at creating audiences using Phunware, Lotame and third-party data. Having access to other data beyond our first party was an important requirement. Lookalike Modeling - very easy to create models and grow larger audiences from small seed segments. Data Quality - Lotame has shown a deep commitment to improving data quality by removing bots and this is important for media performance. Customer Success - the expertise and support we received during and post-implementation was absolutely outstanding. There is deep focus on the customer requirements and a highly collaborative approach to ensuring customer's are realizing value from the DMP. Prior to selecting Lotame, our company knowledge on how to use a DMP was very low and Lotame accelerated our knowledge. Data Sales - seamless approach to enabling the sale of our data using our DMP account. Cons I would like to see more meta-data available when using the product such as descriptions of what the data actually means so its properly interpreted when creating audiences. Exploring the use of any industry standard taxonomies may also improve interpretation of data. Review Source Petra C. Video Group Head of Ad Solutions at OneFootball Sports Used the software for: 2+ years ### "Lotame DMP" November 22, 2021 4.0 Pros Easy to use platform and fantastic customer support. Cons Manual filing of data, but this process would have to be done in any other platform. Review Source ST Steven T. Vice President, Personalization & Media Used the software for: 2+ years ### "Very flexible platform, perfect for our needs." February 22, 2018 5.0 Personalization, more informed media buying, better targeting, look a like modeling, audience analysis, AB testing framework, reach analysis. Pros The flexibility of the product is unparalleled to other DMP's we have worked with. We are able to adapt the product to our clients needs. Cons Originally was built more for publishers rather than advertisers but has made lots of strides and is an effective tool for our advertiser clients. Review Source Rob S. Yield Manager Newspapers Used the software for: 2+ years ### "A good DMP for various uses" November 22, 2019 4.0 Pros We can easily target our 1st party audiences that we collect via Lotame; we can also purchase 3rd party audience segments. Cons The tool is vast and has many options. We utilize only some of these. Hopefully in the future we'll be able to put more resources towards more sophisticated use cases. Review Source Guido T. General Manager Marketing and Advertising Used the software for: 2+ years ### "Lotame" December 1, 2020 4.0 They are a very important partner for us Pros The sorpore team is very good and always attentive to our questions. In addition, the platform is very friendly and the data it has is very good for LATAM. Cons It would be nice to have costs in local currency Review Source TN Theresa N. Director Business Development Newspapers Used the software for: 2+ years ### "blah" September 18, 2018 4.0 We began and used Lotame for ad targeting initially but have migrated to utlization of Lotame for content recommendations. Lotame's willingness to work with us to come up with a model that makes sense for content recommendations was key and we find this is our biggest area of growth. The opportunity to integrate this into our CMS offering has been extremely beneficial as well. Although we have cycled through way too many customer success managers, having a stable and consistent and extremely knowledge and reliable technical support manager has been a factor in us continuing down this path. We are excited about the new product growth Lotame is working on as this will be the first big enhancement in our 3+ years of using Lotame. Small UI improvements have happened which have been helpful as well. For the most part the product have been very stable and reliable with little downtime. Pros Flexibility, willingness to work with us, hierarchy of data, multiple ways to collect and use data. Cons manual nature of application across our massive list of domains -- a template or standard application would be very helpful. We often find discrepancies between domains. Review Source VR Verified Reviewer Senior Sales Engineer | Client Success Publishing Used the software for: 1-2 years ### "Why you should consider Lotame for you DMP" September 21, 2018 5.0 lotame has helped us achieve over $1MM in revenue through data sales. leveraging 1st party data, we have been able to outpace the utilization of 3rd party data. support has been excellent no hidden costs Pros well priced, excellent customer support, interoperability in the wider martech stack, transparency of cost/features Cons interface design and overall ease of use could be improved Review Source VR Verified Reviewer Strategic Account Manager Publishing Used the software for: 1-2 years ### "Customizable Audiences" January 25, 2019 4.0 Pros I really like that Lotame's software allows me to create custom audiences to reach my clients' goals. I can hone in on specific demographic information as well as interests and behaviors. It has been an asset in running targeted digital campaigns. Cons It can be somewhat difficult to decipher exact audiences you're looking for. A few segments have vague naming, which I feel could be misinterpreted. This may be due to my own beginner's knowledge of the software. Review Source VR Verified Reviewer Senior Digital Advertising Planner Internet Used the software for: 6-12 months ### "Great DMP" October 4, 2018 5.0 Pros Very easy to maneuver and generally user friendly. The support team has gone above and beyond to ensure we are successful. Cons There isn't much to complain about. Very easy to use. Review Source BH Bayazid H. Ad Ops Executive Publishing Used the software for: 2+ years ### "Great Audience Management Platform" November 19, 2021 4.0 Pros The rule builder is a great feature to capture the audiences we want in different ways such as through URL's or Key Values Cons The main interface can get a bit overwhelming because there's so many options and a lot of things going on. Review Source VR Verified Reviewer Assistant Vice President Telecommunications Used the software for: 2+ years ### "One of the best DMP in the market" February 20, 2018 4.0 1\. Optimize media spend and make more effective conversion 2. Collect DMP data and integrate with CRM to targeting the right customers 3. Monetize DMP data in market exchange to generate new revenue stream 4. Connect with many advertising network to distribute awareness to target customers Pros It can not only help to optimize media spend that make more effective in conversion but also monetize the DMP data with DMP market exchange. This is the future of revenue. Cons 1\. Difficult to implement tracking code. Some partner website when put the code in and make the problem with their page. 2. Old user interface used for many years. Review Source MV Murphy V. Account Executive Used the software for: 1-2 years ### "Lotame is extremely user friendly and the support team is amazing. " May 9, 2018 5.0 Pros I like that the interface is easy to navigate, it is clear and generates data quickly. A lot of publishers and agencies are familiar with Lotame which makes it easy to sell in. Cons I have had issues multiple times with the data it outputs, it is sometimes very inaccurate and then have to wait on support team to fix before getting accurate data. Review Source JE Jahn E. Head of Ad Tech Media Production Used the software for: 2+ years ### "Lotame DMP" December 1, 2020 4.0 Pros Doe what DMP should do. Easy to use and implement. Cons It was a web centric software so CTV support came a bit later. Review Source VS Vidhan S. Senior Director Product Management Used the software for: 2+ years ### "A very healthy partnership that has helped bring tremendous automation between our platforms" February 22, 2018 4.0 Pros Has a wide breadth of features and robust APIs that allow for a full integration. In addition, the team is very responsive in working together to service and fulfill client needs. Cons There are opportunities to add pre-emptive monitoring around services and APIs that are business critical Review Source KA Kaleb A. Audience Data Analyst Publishing Used the software for: 1-2 years ### "Lotame - Brilliant DMP" June 3, 2020 5.0 Provides great insight and analytics into audiences and campaigns Pros User friendly utilises different products and tool to be able to manage and activate data in a simple and effective way Cons no real problems, I use this dmp every day Review Source VR Verified Reviewer Analista de datos Marketing and Advertising Used the software for: 6-12 months ### "Lotame" September 18, 2018 5.0 Pros I enjoy how much better the LDX precision is now. I also like how easy it is to get the data for my APRs. Cons Some behaviours seem very niche and the dashboard overall is not the prettiest. Review Source MS Marcos S. Publisher Manager Marketing and Advertising Used the software for: 1-2 years ### "Lotame: My Top DMP" May 27, 2021 5.0 Pros The integration with our business was more than easy and they gave us support every time we needed. Once you walk through the platform, all the features are very intuitive. Cons Maybe the UX is kind of old, but it's just a visual aspect, it has nothing to do with features and functionalities. Reason for choosing Lotame \[SENSITIVE CONTENT HIDDEN\] convinced us. They were really committed to see our business grow with them. Review Source MS Morgan S. Digital Media Supervisor Used the software for: 1-2 years ### "Use for publishing site" February 15, 2018 5.0 Pros Easy to use, great user interface, client support is good. We absolutely love rep who is our main contact. Cons Very expensive - and we could probably be moved into a different product package. Ideally, we need this to include client solutions. Review Source AL Allie L. Senior Ad Tech Operations, Lead Used the software for: 2+ years ### "the lotame team is very attentive and helpful! " February 26, 2018 4.0 Pros The amount of reach and available audiences. I like the interface for audiences and building out audiences using multiple segments. I like that we can use it to dump client DMPs into it as well. Cons The limit it passing back data we are experiencing and the inability to accurately determine the number of users in an audience pool on Lotame that will transfer as an impression on BuzzFeed. The behaviors interface can be tedious. Review Source VR Verified Reviewer Team Lead Information Technology and Services Used the software for: 6-12 months ### "Good but need more enhancement" September 24, 2018 4.0 Pros Audience reach & quality of audiences are great at lesser cost of acquisition of cookies Cons GUI not so great and complex to navigate through Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.