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Lotame

Reviews of Lotame

4.5 (30)
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Pros

  • The sorpore team is very good and always attentive to our questions. In addition, the platform is very friendly and the data it has is very good for LATAM.

  • Small UI improvements have happened which have been helpful as well. For the most part the product have been very stable and reliable with little downtime.

  • Customer Success - the expertise and support we received during and post-implementation was absolutely outstanding.

  • Easy to use, great user interface, client support is good. We absolutely love rep who is our main contact.

Cons

  • It can be somewhat difficult to decipher exact audiences you're looking for. A few segments have vague naming, which I feel could be misinterpreted.

  • Some behaviours seem very niche and the dashboard overall is not the prettiest.

  • The limit it passing back data we are experiencing and the inability to accurately determine the number of users in an audience pool on Lotame that will transfer as an impression on BuzzFeed.

  • Some partner website when put the code in and make the problem with their page. Old user interface used for many years.

Showing Most Helpful

Showing 25 of 30 reviews

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Robert B. avatar
Robert B.
Managing Director, Digital
Government Relations, 11-50 employees
Used the software for: Less than 6 months
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
4.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
November 19, 2021

"Excellent Tool for Our Campaigns"

Overall: We utilize Lotame to develop audiences related to public affairs issues. They are critical to building successful, targeted campaigns, as well as powering tracking and analytics.

Pros: The audience modeling and data management tools are fantastic.

Cons: None for us........everything works very well

Feliks M.
VP, Decision Sciences
Marketing and Advertising, 201-500 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
June 20, 2019

"Best of the best"

Overall: Has helped us gain a real understanding into who our client's customers are, what their demographic and psychographic compositions are and how we should be reaching them and communicating with them differently based on their personas and shopping stages

Pros: - Ease of implementation - Ease of use post implementation - Depth of insights we're able to achieve around our customers - Robust 3rd party data options - Product innovation and enhancements - Great customer service

Cons: Really can't think of any. They really listen to our feedback and always accommodate to their best ability.

Reasons for Choosing Lotame: Flexibility, robust platform, checked off all of the must-haves that we had going into our search
Verified Reviewer
Programmatic Media
Marketing and Advertising, 51-200 employees
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
4.0
Customer Service
3.0
Features
4.0
Value for Money
4.0
Likelihood to Recommend
5/10
Reviewer Source
Source: Capterra
September 24, 2018

"Good platform to utilize"

Pros: forward thinking, and also stable platform to operate

Cons: Maybe needs a bit UI and UX upgrade to make it more user friendly and modern-look?

Hernan U.
Regional Product Director
Marketing and Advertising, 201-500 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
November 28, 2019

"The Power of Data"

Pros: Lotame has helped through the years to succeed in data collection for our partners, the technology they provide is top of the line, and the customer service their team provides is the base of the solid relationship we built through the years

Cons: None so far, we are super engaged with the product, the team and service they provide.

Alternatives Considered: Oracle Data Management Platform
Reasons for Choosing Lotame: Back then, the cross targeting capabilities they were developing seemed to be a huge differentiation agains competition.
neil H.
Platform Architect, TRFFK
Automotive, 201-500 employees
Used the software for: 1-2 years
Overall Rating
4.0
Ease of Use
5.0
Customer Service
5.0
Features
4.0
Value for Money
4.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
December 4, 2019

"Lotame Review"

Pros: The UI is easy to use and it is very sufficient.

Cons: The UI can be a bit slow sometimes, especially when trying to find the behavior in the Audience section.

Switched From: Adobe Audience Manager
Reasons for Switching to Lotame: Their customer support was not sufficient enough for our company
James G.
Director of Product, Big Data
201-500 employees
Used the software for: 6-12 months
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
4.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
February 25, 2018

"Extremely satisfied with the deep expertise and capabilities that Lotame has delivered."

Pros: It's the people plus the product that make this a winning combination for realizing value from a DMP. The expertise at Lotame is incredible and they accelerated our knowledge on how we could use a DMP to streamline our targeted media execution. Audience Creation - very easy and intuitive. Members of our media team are now highly skilled at creating audiences using Phunware, Lotame and third-party data. Having access to other data beyond our first party was an important requirement. Lookalike Modeling - very easy to create models and grow larger audiences from small seed segments. Data Quality - Lotame has shown a deep commitment to improving data quality by removing bots and this is important for media performance. Customer Success - the expertise and support we received during and post-implementation was absolutely outstanding. There is deep focus on the customer requirements and a highly collaborative approach to ensuring customer's are realizing value from the DMP. Prior to selecting Lotame, our company knowledge on how to use a DMP was very low and Lotame accelerated our knowledge. Data Sales - seamless approach to enabling the sale of our data using our DMP account.

Cons: I would like to see more meta-data available when using the product such as descriptions of what the data actually means so its properly interpreted when creating audiences. Exploring the use of any industry standard taxonomies may also improve interpretation of data.

Steven T.
Vice President, Personalization & Media
201-500 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
February 22, 2018

"Very flexible platform, perfect for our needs."

Overall: Personalization, more informed media buying, better targeting, look a like modeling, audience analysis, AB testing framework, reach analysis.

Pros: The flexibility of the product is unparalleled to other DMP's we have worked with. We are able to adapt the product to our clients needs.

Cons: Originally was built more for publishers rather than advertisers but has made lots of strides and is an effective tool for our advertiser clients.

Verified Reviewer
Assistant Vice President
Telecommunications
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
4.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
8/10
Reviewer Source
Source: Capterra
February 20, 2018

"One of the best DMP in the market"

Overall: 1. Optimize media spend and make more effective conversion 2. Collect DMP data and integrate with CRM to targeting the right customers 3. Monetize DMP data in market exchange to generate new revenue stream 4. Connect with many advertising network to distribute awareness to target customers

Pros: It can not only help to optimize media spend that make more effective in conversion but also monetize the DMP data with DMP market exchange. This is the future of revenue.

Cons: 1. Difficult to implement tracking code. Some partner website when put the code in and make the problem with their page. 2. Old user interface used for many years.

Verified Reviewer
Strategic Account Manager
Publishing, 11-50 employees
Used the software for: 1-2 years
Overall Rating
4.0
Ease of Use
3.0
Features
3.0
Likelihood to Recommend
7/10
Reviewer Source
Source: Capterra
January 25, 2019

"Customizable Audiences"

Pros: I really like that Lotame's software allows me to create custom audiences to reach my clients' goals. I can hone in on specific demographic information as well as interests and behaviors. It has been an asset in running targeted digital campaigns.

Cons: It can be somewhat difficult to decipher exact audiences you're looking for. A few segments have vague naming, which I feel could be misinterpreted. This may be due to my own beginner's knowledge of the software.

Rob S. avatar
Rob S.
Yield Manager
Newspapers, 201-500 employees
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
4.0
Customer Service
5.0
Features
5.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
November 22, 2019

"A good DMP for various uses"

Pros: We can easily target our 1st party audiences that we collect via Lotame; we can also purchase 3rd party audience segments.

Cons: The tool is vast and has many options. We utilize only some of these. Hopefully in the future we'll be able to put more resources towards more sophisticated use cases.

Theresa N.
Director Business Development
Newspapers, 51-200 employees
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
3.0
Customer Service
5.0
Features
4.0
Value for Money
5.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
September 18, 2018

"blah"

Overall: We began and used Lotame for ad targeting initially but have migrated to utlization of Lotame for content recommendations. Lotame's willingness to work with us to come up with a model that makes sense for content recommendations was key and we find this is our biggest area of growth. The opportunity to integrate this into our CMS offering has been extremely beneficial as well. Although we have cycled through way too many customer success managers, having a stable and consistent and extremely knowledge and reliable technical support manager has been a factor in us continuing down this path. We are excited about the new product growth Lotame is working on as this will be the first big enhancement in our 3+ years of using Lotame. Small UI improvements have happened which have been helpful as well. For the most part the product have been very stable and reliable with little downtime.

Pros: Flexibility, willingness to work with us, hierarchy of data, multiple ways to collect and use data.

Cons: manual nature of application across our massive list of domains -- a template or standard application would be very helpful. We often find discrepancies between domains.

Vidhan S.
Senior Director Product Management
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
4.0
Customer Service
5.0
Features
4.0
Value for Money
5.0
Likelihood to Recommend
8/10
Reviewer Source
Source: Capterra
February 22, 2018

"A very healthy partnership that has helped bring tremendous automation between our platforms"

Pros: Has a wide breadth of features and robust APIs that allow for a full integration. In addition, the team is very responsive in working together to service and fulfill client needs.

Cons: There are opportunities to add pre-emptive monitoring around services and APIs that are business critical

Murphy V. avatar
Murphy V.
Account Executive
Used the software for: 1-2 years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
4.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
May 9, 2018

"Lotame is extremely user friendly and the support team is amazing. "

Pros: I like that the interface is easy to navigate, it is clear and generates data quickly. A lot of publishers and agencies are familiar with Lotame which makes it easy to sell in.

Cons: I have had issues multiple times with the data it outputs, it is sometimes very inaccurate and then have to wait on support team to fix before getting accurate data.

Verified Reviewer
Senior Sales Engineer | Client Success
Publishing, 51-200 employees
Used the software for: 1-2 years
Overall Rating
5.0
Ease of Use
3.0
Customer Service
5.0
Features
3.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
September 21, 2018

"Why you should consider Lotame for you DMP"

Overall: lotame has helped us achieve over $1MM in revenue through data sales. leveraging 1st party data, we have been able to outpace the utilization of 3rd party data. support has been excellent no hidden costs

Pros: well priced, excellent customer support, interoperability in the wider martech stack, transparency of cost/features

Cons: interface design and overall ease of use could be improved

Jahn E.
Head of Ad Tech
Media Production, 1,001-5,000 employees
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
5.0
Customer Service
5.0
Features
4.0
Value for Money
4.0
Likelihood to Recommend
8/10
Reviewer Source
Source: Capterra
December 1, 2020

"Lotame DMP"

Pros: Doe what DMP should do. Easy to use and implement.

Cons: It was a web centric software so CTV support came a bit later.

Morgan S.
Digital Media Supervisor
Used the software for: 1-2 years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
4.0
Value for Money
4.0
Reviewer Source
Source: Capterra
February 15, 2018

"Use for publishing site"

Pros: Easy to use, great user interface, client support is good. We absolutely love rep who is our main contact.

Cons: Very expensive - and we could probably be moved into a different product package. Ideally, we need this to include client solutions.

Allie L.
Senior Ad Tech Operations, Lead
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
4.0
Customer Service
5.0
Features
3.0
Value for Money
3.0
Likelihood to Recommend
7/10
Reviewer Source
Source: Capterra
February 26, 2018

"the lotame team is very attentive and helpful! "

Pros: The amount of reach and available audiences. I like the interface for audiences and building out audiences using multiple segments. I like that we can use it to dump client DMPs into it as well.

Cons: The limit it passing back data we are experiencing and the inability to accurately determine the number of users in an audience pool on Lotame that will transfer as an impression on BuzzFeed. The behaviors interface can be tedious.

Kaleb A.
Audience Data Analyst
Publishing, 201-500 employees
Used the software for: 1-2 years
Overall Rating
5.0
Ease of Use
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
June 3, 2020

"Lotame - Brilliant DMP"

Overall: Provides great insight and analytics into audiences and campaigns

Pros: User friendly utilises different products and tool to be able to manage and activate data in a simple and effective way

Cons: no real problems, I use this dmp every day

Marcos S. avatar
Marcos S.
Publisher Manager
Marketing and Advertising, 11-50 employees
Used the software for: 1-2 years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
May 27, 2021

"Lotame: My Top DMP"

Pros: The integration with our business was more than easy and they gave us support every time we needed. Once you walk through the platform, all the features are very intuitive.

Cons: Maybe the UX is kind of old, but it's just a visual aspect, it has nothing to do with features and functionalities.

Reasons for Choosing Lotame: [SENSITIVE CONTENT HIDDEN] convinced us. They were really committed to see our business grow with them.
Guido T. avatar
Guido T.
General Manager
Marketing and Advertising, 51-200 employees
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
5.0
Customer Service
5.0
Features
4.0
Value for Money
4.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
December 1, 2020

"Lotame"

Overall: They are a very important partner for us

Pros: The sorpore team is very good and always attentive to our questions. In addition, the platform is very friendly and the data it has is very good for LATAM.

Cons: It would be nice to have costs in local currency

Bayazid H.
Ad Ops Executive
Publishing, 201-500 employees
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
4.0
Customer Service
5.0
Features
4.0
Likelihood to Recommend
8/10
Reviewer Source
Source: Capterra
November 19, 2021

"Great Audience Management Platform"

Pros: The rule builder is a great feature to capture the audiences we want in different ways such as through URL's or Key Values

Cons: The main interface can get a bit overwhelming because there's so many options and a lot of things going on.

Allanah W.
Manager, Digital Ad Ops
Newspapers, 501-1,000 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
February 20, 2018

"UX is very user friendly and is constantly evolving. "

Overall: Access to rich behavioural data for our user base.

Pros: Support is quick to respond and always helpful. The extended profiles provide excellent insight into our audience demographics. Provides a rich source of user behaviour to enhance our digital sales experience.

Verified Reviewer
Senior Digital Advertising Planner
Internet, 201-500 employees
Used the software for: 6-12 months
Overall Rating
5.0
Ease of Use
4.0
Customer Service
5.0
Features
4.0
Value for Money
4.0
Likelihood to Recommend
8/10
Reviewer Source
Source: Capterra
October 4, 2018

"Great DMP"

Pros: Very easy to maneuver and generally user friendly. The support team has gone above and beyond to ensure we are successful.

Cons: There isn't much to complain about. Very easy to use.

Petra C. avatar
Petra C.
Video Group Head of Ad Solutions at OneFootball
Sports, 201-500 employees
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
4.0
Likelihood to Recommend
8/10
Reviewer Source
Source: Capterra
November 22, 2021

"Lotame DMP"

Pros: Easy to use platform and fantastic customer support.

Cons: Manual filing of data, but this process would have to be done in any other platform.

ANDRES M.
Programmatic Manager
Marketing and Advertising, 501-1,000 employees
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
4.0
Customer Service
5.0
Features
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
December 1, 2020

"Our high quality partnership with Lotame."

Pros: The quality of data you can get as well as the insights. Always they are looking for to improve.

Cons: The dashboard in some places are complex to understand.