Professional software that helps me create profitable campaigns
Sep 22, 2018
Internet, 1001-5000 employees
Used the software for: 6-12 months
Ease of Use
Features & Functionality
Value for Money
Likelihood to Recommend:Not LikelyExtremely Likely
Pros: Thanks to SAS with its advanced analysis, we can improve our campaigns to reach all customers in a balanced way and when they are ready to execute the conversion (retargeting). Thanks to the obtained data we can predict sales and optimize our strategy of online marketing.
Cons: To take advantage of this software to the maximum you must have previous knowledge of online marketing and web analytics. I believe that prices are a bit expensive.
Overall: SAS Marketing Optimization provides me with data that helps me predict sales and conversions of campaigns.