SAS Institute

SAS Marketing Optimization


5 / 5
1 review


Average Ratings

1 Review

  • 5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

Vendor has not completed this information.


About SAS Marketing Optimization

Marketing analytics platform designed to deliver marketing and campaign optimization through scenario analysis and detailed modeling.


Spotlight media placeholder

SAS Marketing Optimization Features

  • A/B Testing
  • Campaign Management
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics

SAS Marketing Optimization Reviews Recently Reviewed!


Capterra loader

Professional software that helps me create profitable campaigns

Sep 22, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Thanks to SAS with its advanced analysis, we can improve our campaigns to reach all customers in a balanced way and when they are ready to execute the conversion (retargeting). Thanks to the obtained data we can predict sales and optimize our strategy of online marketing.

Cons: To take advantage of this software to the maximum you must have previous knowledge of online marketing and web analytics. I believe that prices are a bit expensive.

Overall: SAS Marketing Optimization provides me with data that helps me predict sales and conversions of campaigns.