SAS Institute

SAS Marketing Optimization

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About SAS Marketing Optimization

Marketing analytics platform designed to deliver marketing and campaign optimization through scenario analysis and detailed modeling.


SAS Marketing Optimization Features

  • A/B Testing
  • Campaign Management
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics

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