SAS Institute

SAS Marketing Optimization

5 / 5
1 review

Average Ratings

1 Review

  • 5 / 5

  • 4 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

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About SAS Marketing Optimization

Marketing analytics platform designed to deliver marketing and campaign optimization through scenario analysis and detailed modeling.

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SAS Marketing Optimization Features

  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics

SAS Marketing Optimization Reviews Recently Reviewed!

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Professional software that helps me create profitable campaigns

Sep 22, 2018

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not

Pros: Thanks to SAS with its advanced analysis, we can improve our campaigns to reach all customers in a balanced way and when they are ready to execute the conversion (retargeting). Thanks to the obtained data we can predict sales and optimize our strategy of online marketing.

Cons: To take advantage of this software to the maximum you must have previous knowledge of online marketing and web analytics. I believe that prices are a bit expensive.

Overall: SAS Marketing Optimization provides me with data that helps me predict sales and conversions of campaigns.