Who Uses This Software?

Marketers, Business Owners, and Leadership Teams


Average Ratings

26 Reviews
  • 4 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

Vendor Details

  • Alexa
  • www.alexa.com
  • Founded 1996
  • United States

About Alexa Marketing Stack

Find, Reach, and Convert Your Audience with Marketing That Works. Alexa is a software solution that helps your business get better marketing results. It offers site audits, keyword research, competitor analysis, and audience analysis.


Alexa Marketing Stack Features

  • Alerts/Notifications
  • Benchmarking
  • Competing Product Analysis
  • Keyword Tracking
  • Social Media Monitoring
  • Trend Analysis
  • Website Monitoring
  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management

Alexa Marketing Stack Reviews Recently Reviewed!


Alexa is my only enemy

Mar 09, 2018
3/5
Overall
3 / 5
Ease of Use
2 / 5
Features & Functionality
3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: I can get the weather report daily and I can set timers easily. Sometimes when I am cooking, I don't want to wash my hands just to set a timer.

Cons: Where to start? We've tried to program this and it's already linked to our Amazon account. Every time we ask specifics, Alexa either can't find that information, or gives us a completely off the mark answer. There are so many frustrations with using Alexa... I barely use her for more than what was listed above-- a weather report and a timer. If music is playing, I can't ask her to never play a certain artist again. I can only like or dislike song by song! What? If we want to order takeout, we ask where the closest pizza place is. (Should be simple, right? Again... linked to our Amazon account, our address is in there). She can't find that information. I ask her to add X to the shopping list. She gets it wrong... when I look at the list, the item isn't right, even though I speak clearly. I could write more- but I won't. This was a very disappointing purchase and the price was pretty high for a weather app and timer.

Great for use with Spotify, News, Home Automation, general queries

Aug 13, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: 1. Very useful in many ways (e.g. News, Weather, Spotify, General questions, Home automation, etc.) 2. Fun to use 3. Cool "intercom" capability

Cons: 1. Sometimes needs to be power cycled when it stops working 2. Hard to keep up with all it's enhancements and new capabilitlies 3. Mobile version is limited in its capabilities

Capterra-loader

This is an effective tool to understand and improve traffic.

Apr 30, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The software is really good in almost every aspect. It is relatively easy to use, it has a very responsive customer service and is not too expensive in my opinion.

Cons: The only possible issue I have is the slightly low amount of functionality the software provides in terms of analytics and obtaining more information. This may not be a problem for others.

Chrome App

Aug 08, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: I like to use the google chrome extension. I get a quick overview of how popular the site is and by which countries. It's free so it's a good value for the buck.

Pros: I like to use the google chrome extension. I get a quick overview of how popular the site is and by which countries. It's free so it's a good value for the buck.

Cons: Not really. It does exactly what I expect it to.

Recommendations to other buyers: You can also check out SimilarWeb, SEMRush and follow.net

It allows to check the background of the domain, but the data can be misleading

Oct 10, 2017
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It is a very simple tool for checking the position and potential of the domain, competitors, etc. It works quickly and works fine for very brief and basic use.

Cons: For more advanced use cases this tool is too simple - there are better solutions out there. Data behind it isn't really accurate also, especially when you dig deeper.

Convenient Toy, but not much more than that

Apr 11, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Alex is great for every day tasks like telling the time, playing music and radio, setting timers, converting units, etc.

Cons: The "skills" are not intuitive. You have to remember which skill you want to use in order to take advantage of it. The mobile app stings

Marketing platform that gives you lots of insights

Apr 23, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Gives you both market and audience analysis that can help inform your keyword choices and content style

Cons: The software can be buggy and the mobile app needs some improving, it isn't very good. Better for SEM purposes than SEO

A great growth tool

Feb 08, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I really enjoy that Alexa is plain and simply easy to use, dispute some minor hiccups with setup , I don¿t have too many complaints.

Cons: For the simplicities of my everyday use , Alexa gets the job done well however I would not use this software for heavy duty work specifically because it¿s doesnt necessarily understand neutral commands and that can be a bit of an issue for larger scaling.

Capterra-loader

Alexa is excellent to find your target audience and your interests

Jun 04, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: thanks to alexa I found a powerful segmentation of my target audience and achieved a lot of conversions in my online marketing campaign

Cons: I do not like the mobile version of Alexa, I think the responsive design can improve, but in general Alexa is very good.

Overall: thanks to Alexa I got high profits due to its powerful tools to perfect SEO

A great tool for understanding online audiences

Mar 27, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Easy to use interface, love the simple step by step process offered. 'A good simple sofware solution for online benchmarking. Alexa does the basics very well.

Cons: Limited in what actual analytics you can get out of Alexa. Search terms and SEO capabilities aren't that great.

Overall: Simple to use for audience analysis and keyword generation on competitors

Had a horrible experience with these guys!

Jul 17, 2018
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Pros: No pros, since they have looted the money. They must learn to be polite to customers. Such an arrogant customer service.

Cons: Had a horrible experience with these guys!

We tried the tool for 7 days. Just that. And they took 30 days cost!

The invoice was raised after 6 days and when we asked them, they told they cant refund it as we mailed them late.

See, they were waiting for us to push them for refund, otherwise they will loot your money for no reason.

Alexa marketing tools great value for money, lack functionality

Mar 20, 2018
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Robust tool set with great automated reports, does most of the heavy lifting for you. Good site crawling capabilities.

Cons: Exporting reports into easily digestible pieces to take action on is not as intuitive as it could be. Would be great if crawls could be controlled by filters a la Screamingfrog

I use this software to research prospective vendors

Jul 02, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support

Pros: It's super easy to use and provides a lot of valuable information. It's able to break down results by regions and countries.

Cons: I would like there to be a pricing option that is lower, for companies or businesses that only use the site once or twice a month. Pricing is my least favorite option.

Hello Alexa

May 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I use alexa via my kindle fire. I have only used it a few times and "she" tends not to understand me for the most part. Not a fan.

Cons: none at all that i have found in using this program. If I find any i will update my review, I give it 5 stars.

Well not bad...

Apr 18, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: It does provide you with a few good features but certainly, lack a lot. Hopeful they would make up in the next versions.

Cons: Sometimes the software is just so annoying.. It acts so weirdly. I dont know why it cant find my amazon account.

Love Alexa!

Feb 13, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Easy to use, even my kids can use it regularly . User friendly and good service, never complain about it.

Cons: Needs to integrate with more such as other software and apps. Otherwise there are not too many cons. Occasionally does work

Using the Chrome App

Dec 21, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It seems to work really quickly and easily. It's intuitive for the new user to get up and running quickly.

Cons: There are some limitations in that it sometimes does not seem to understand every command that I share with it.

Alexa is an alright tool for understanding your web domains

Jul 24, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Alexa seemed to be so much more important in the past. Nowadays, other tools and systems seem to surpass Alexas current capabilities.

Cons: Alexa doesn't seem to have much of a place in web marketing anymore. The logo and UI is quite dated.

Great tools to discover opportunities to grow your traffic.

Jan 30, 2018
3/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Alexa Marketing Stack was great for discovering keywords of our competitors. I also loved the split of the most popular industry websites by countries so we could buy more advertising on such websites for our industry and received a positive ROI.

Cons: I wish Alexa was buying more data from data providers as some stat numbers didn't match what we already knew for some websites we manage.

Overall: Great data for top visited websites for our industry where we could buy ads.

Nov 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Good for accurate website analytics

Feb 26, 2016
5/5
Overall
5 / 5
Ease of Use

Comments: I use Alexa to gauge how popular websites are for business purposes. I work in PR, so we rank different media outlets/websites in a tiered approach, based on the analytics provided by Alexa.

Pros: Extremely easy to use. Seems accurate and consistent. Well-known, credible site.

Cons: I don't have any cons for Alexa. Sometimes I check its accuracy by comparing to Compete.com, but I have never had any issues.

Dec 21, 2015
4/5
Overall
5 / 5
Ease of Use
4 / 5
Customer Support
3 / 5
Value for Money

Alexa by Amazon

Feb 22, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Alexa is an intelligent personal assistant developed by Amazon.IT is designed to answer your every question.

Cons: Alexa sound is nothing special about it an same time it give answer that isn't correct. And it use other app and devices to came up with answer.

Mar 12, 2018
5/5
Overall

Apr 14, 2016
3/5
Overall
3 / 5
Ease of Use
3 / 5
Customer Support
4 / 5
Value for Money

Sep 09, 2015
4/5
Overall
4 / 5
Ease of Use
3 / 5
Customer Support
4 / 5
Value for Money