Who Uses This Software?

Marketers, Business Owners, and Leadership Teams


Average Ratings

27 Reviews

  • 4 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

Vendor Details

  • Alexa
  • www.alexa.com
  • Founded 1996
  • United States

About Alexa Marketing Stack

Find, Reach, and Convert Your Audience with Marketing That Works. Alexa is a software solution that helps your business get better marketing results. It offers site audits, keyword research, competitor analysis, and audience analysis.


Alexa Marketing Stack Features

  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management
  • Alerts/Notifications
  • Benchmarking
  • Competing Product Analysis
  • Keyword Tracking
  • Social Media Monitoring
  • Trend Analysis
  • Website Monitoring

Alexa Marketing Stack Reviews Recently Reviewed!


Alexa - website ranking software

Nov 03, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: This software is easy to use, shows the quality of your website with statistics. Uses SEO tools to value your website. It provides you a good analytical report of the performance of your website with other sites. Alexa reports provide you how to improve your site against other competitors.

Cons: Subscriptions packages are bit high. Their support takes some times to reply .

Overall: I have been using this software for my web site for a long time. I get a daily ranking analysis about my site to know where my site is with other competitors. Their seo reports helped me to improve my site performances. I even had a chance to know performances of my competitors too. Their advises to improve the site helps a lot.

One of the rating to consider

Dec 05, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Alexa has been a staple of website ranking tools for traffic and authority differentiation. Whenever you need to make a list of sites/companies, you can expect to have them ranked in Alexa.

Cons: Alexa is only one of the services for this job. It's ratings are good and more or less reliable, but don't get surprised when a different service will yield different results. Try others and check which one you trust more. Neither is wrong, it just comes down to your particular experience.

Capterra loader

This is an effective tool to understand and improve traffic.

Apr 30, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: The software is really good in almost every aspect. It is relatively easy to use, it has a very responsive customer service and is not too expensive in my opinion.

Cons: The only possible issue I have is the slightly low amount of functionality the software provides in terms of analytics and obtaining more information. This may not be a problem for others.

Chrome App

Aug 08, 2016
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: I like to use the google chrome extension. I get a quick overview of how popular the site is and by which countries. It's free so it's a good value for the buck.

Pros: I like to use the google chrome extension. I get a quick overview of how popular the site is and by which countries. It's free so it's a good value for the buck.

Cons: Not really. It does exactly what I expect it to.

Recommendations to other buyers: You can also check out SimilarWeb, SEMRush and follow.net

It allows to check the background of the domain, but the data can be misleading

Oct 10, 2017
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It is a very simple tool for checking the position and potential of the domain, competitors, etc. It works quickly and works fine for very brief and basic use.

Cons: For more advanced use cases this tool is too simple - there are better solutions out there. Data behind it isn't really accurate also, especially when you dig deeper.

Marketing platform that gives you lots of insights

Apr 23, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: Gives you both market and audience analysis that can help inform your keyword choices and content style

Cons: The software can be buggy and the mobile app needs some improving, it isn't very good. Better for SEM purposes than SEO

A great growth tool

Feb 08, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I really enjoy that Alexa is plain and simply easy to use, dispute some minor hiccups with setup , I don't have too many complaints.

Cons: For the simplicities of my everyday use , Alexa gets the job done well however I would not use this software for heavy duty work specifically because it's doesnt necessarily understand neutral commands and that can be a bit of an issue for larger scaling.

Capterra loader

Alexa is excellent to find your target audience and your interests

Jun 04, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: thanks to alexa I found a powerful segmentation of my target audience and achieved a lot of conversions in my online marketing campaign

Cons: I do not like the mobile version of Alexa, I think the responsive design can improve, but in general Alexa is very good.

Overall: thanks to Alexa I got high profits due to its powerful tools to perfect SEO

A great tool for understanding online audiences

Mar 27, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Easy to use interface, love the simple step by step process offered. 'A good simple sofware solution for online benchmarking. Alexa does the basics very well.

Cons: Limited in what actual analytics you can get out of Alexa. Search terms and SEO capabilities aren't that great.

Overall: Simple to use for audience analysis and keyword generation on competitors

Capterra loader

Robust Data and Competitor Analysis Tool

Nov 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I turned to Alexa as I was working on a competitive analysis for a new web property our organization is launching. It's a fantastic research tool that provides insights into both your own website and others'. It helped me identify some competitors I wasn't aware of, and is my go-to starting point for keyword research. The audience overlap tool and audience interest tool help me create winning social campaigns. It's just a great overall tool for digital marketers.

Cons: So far I haven't had anything I don't like!

Overall: Excellent research and analytic tool for competitive research, keyword research, and audience segmentation.

I use this software to research prospective vendors

Jul 02, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

Pros: It's super easy to use and provides a lot of valuable information. It's able to break down results by regions and countries.

Cons: I would like there to be a pricing option that is lower, for companies or businesses that only use the site once or twice a month. Pricing is my least favorite option.

Alexa marketing tools great value for money, lack functionality

Mar 20, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Robust tool set with great automated reports, does most of the heavy lifting for you. Good site crawling capabilities.

Cons: Exporting reports into easily digestible pieces to take action on is not as intuitive as it could be. Would be great if crawls could be controlled by filters a la Screamingfrog

Hello Alexa

May 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I use alexa via my kindle fire. I have only used it a few times and "she" tends not to understand me for the most part. Not a fan.

Cons: none at all that i have found in using this program. If I find any i will update my review, I give it 5 stars.

Well not bad...

Apr 18, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money

Pros: It does provide you with a few good features but certainly, lack a lot. Hopeful they would make up in the next versions.

Cons: Sometimes the software is just so annoying.. It acts so weirdly. I dont know why it cant find my amazon account.

Love Alexa!

Feb 13, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: Easy to use, even my kids can use it regularly . User friendly and good service, never complain about it.

Cons: Needs to integrate with more such as other software and apps. Otherwise there are not too many cons. Occasionally does work

Using the Chrome App

Dec 21, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It seems to work really quickly and easily. It's intuitive for the new user to get up and running quickly.

Cons: There are some limitations in that it sometimes does not seem to understand every command that I share with it.

Convenient Toy, but not much more than that

Apr 11, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Alex is great for every day tasks like telling the time, playing music and radio, setting timers, converting units, etc.

Cons: The "skills" are not intuitive. You have to remember which skill you want to use in order to take advantage of it. The mobile app stings

Alexa is an alright tool for understanding your web domains

Jul 24, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Alexa seemed to be so much more important in the past. Nowadays, other tools and systems seem to surpass Alexas current capabilities.

Cons: Alexa doesn't seem to have much of a place in web marketing anymore. The logo and UI is quite dated.

Had a horrible experience with these guys!

Jul 17, 2018
1/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Pros: No pros, since they have looted the money. They must learn to be polite to customers. Such an arrogant customer service.

Cons: Had a horrible experience with these guys!

We tried the tool for 7 days. Just that. And they took 30 days cost!

The invoice was raised after 6 days and when we asked them, they told they cant refund it as we mailed them late.

See, they were waiting for us to push them for refund, otherwise they will loot your money for no reason.

Nov 01, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Good for accurate website analytics

Feb 26, 2016
5/5
Overall

5 / 5
Ease of Use

Comments: I use Alexa to gauge how popular websites are for business purposes. I work in PR, so we rank different media outlets/websites in a tiered approach, based on the analytics provided by Alexa.

Pros: Extremely easy to use. Seems accurate and consistent. Well-known, credible site.

Cons: I don't have any cons for Alexa. Sometimes I check its accuracy by comparing to Compete.com, but I have never had any issues.

Dec 21, 2015
4/5
Overall

5 / 5
Ease of Use

4 / 5
Customer Support

3 / 5
Value for Money

Alexa by Amazon

Feb 22, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Alexa is an intelligent personal assistant developed by Amazon.IT is designed to answer your every question.

Cons: Alexa sound is nothing special about it an same time it give answer that isn't correct. And it use other app and devices to came up with answer.

Great tools to discover opportunities to grow your traffic.

Jan 30, 2018
3/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Alexa Marketing Stack was great for discovering keywords of our competitors. I also loved the split of the most popular industry websites by countries so we could buy more advertising on such websites for our industry and received a positive ROI.

Cons: I wish Alexa was buying more data from data providers as some stat numbers didn't match what we already knew for some websites we manage.

Overall: Great data for top visited websites for our industry where we could buy ads.

Mar 12, 2018
5/5
Overall

Sep 09, 2015
4/5
Overall

4 / 5
Ease of Use

3 / 5
Customer Support

4 / 5
Value for Money

Apr 14, 2016
3/5
Overall

3 / 5
Ease of Use

3 / 5
Customer Support

4 / 5
Value for Money