# Page 2 | Alexa Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Alexa the right SEO solution for you? Explore 86 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/168725/Alexa-Marketing-Stack/reviews

---

Alexa

4.4 (86)

[View alternatives](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Page 2 - Reviews of Alexa

## Showing most helpful reviews

Showing 26-50 of 86 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

WI

Wassim I.  
Associate Professor  
Computer Networking  
Used the software for: 2+ years

### "Amazon Alexa: Smart Control that is Improving with AI and ML"

July 7, 2023

4.0

Great experience using Alexa to control smart home devices. Used many other platforms by Google and Samsung, still Alexa is leading on this front.

Pros

The customization and personalization features in Alexa makes it adapt and learn more about the personality and preferences of the user in very complex daily scenarios. I have used mainly Alexa with Amazon Echo and many other home automation Alexa-compatible relays and thermostats. Much better experience than the Google Home platform.

Cons

The need for consistent Internet connection is the main issue. In a home environment that would be a perfect smart control product, but on the go, the experience might be deteriorated a bit.

Review Source

VR

Verified Reviewer  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Not my first choice for Market Intelligence"

March 8, 2023

4.0

Pros

Having move to the echo platform, having a screen makes it easier to work with and get informationPreinstallation of software is also easier with the latest version when it comes to install and connect to your wifi.

Cons

Information contained in Alexa is dependent on what's been connected so not my first choice for Market intelligence

Reason for choosing Alexa

I was installing in my home office and already had other Alexa products linked to my IOT systems

Review Source

MM

Michelle M.  
District Secretary  
Education Management  
Used the software for: 2+ years

### "Alexa Review"

August 10, 2021

5.0

Getting information concerning business aspects with education and startup businesses. The overall experience is exceptional in that Alexa provides pertinent information that I need at the drop of a dime.

Pros

The software is very appropriate in what I need to accomplish in my home. Whether I am turning on lights or asking for information, Alexa accomplishes much more than the basic Google page can give me. Alexa gives me the ability to play music, check the weather, gather information pertinent to whatever aspect I'm looking for. I love the experience of using Alexa as a wake-up alarm. In addition to using the alarm system for more than one time per day. I love that Alexa is a confidant when nobody else is around. It can read stories and just answer questions closer than a friend with all the confidentiality.

Cons

The missing aspect of Alexa is that sometimes I can't get the information pertaining to local news. That may be a user error and not the program itself. As well as I know that Alexa is recording all my questions and placing them where they can be compromised. That is the one thing that I don't like.

Reason for choosing Alexa

N/A

Review Source

PK

Patricia K.  
Director/owner  
E-Learning  
Used the software for: 1-2 years

### "Alexa Is Great!"

July 15, 2021

5.0

My overall experience with Alexa has been great. Ease-of-use it’s good and the app itself will help you if you’re not sure what to do.

Pros

Alexa saves me some major time. All I need to do is say or ask the question that I need an answer to, and within seconds she talks to me and tells me.

Cons

Alexa has a lot of features which I probably am not well-versed in. So I could be using it even more but I need to know all the different avenues to use it.

Reason for choosing Alexa

Other people have it and like it a lot.

Review Source

MA

Michelle A.  
Seamstress  
Arts and Crafts  
Used the software for: 1-2 years

### "Alexa Saves the Day!"

May 12, 2021

5.0

Alexa is a great addition to any home. Trust me you won't regret getting it. I know I wish I would have bought it so much sooner!

Pros

What don't I like about Alexa? Alexa is so awesome and helpful I can't imagine life before I had her. I use her daily to set alarms for school for both myself and my child. Additionally, you can say her name and ask her pretty much any question in the world and she will respond with the correct information about 90% of the time, which is pretty impressive. You can play games with her, which my 9-year-old son loves. I love naming a song and being able to listen to it within seconds as well.

Cons

Sometimes she doesn't understand what I have said even though I spoke very clearly. This happens with all technology though so I can't complain too much.

Review Source

RT

Rachel T.  
Tutor  
E-Learning  
Used the software for: 2+ years

### "Make Life Easier with Your Voice"

February 18, 2022

4.0

Alexa allows you to do so many things while staying put and not leaving your current task.

Pros

Instead of using my phone or computer to search Google, I can just ask Alexa. I can also use Alexa to control lights and other devices in my home. It is so convenient and easy to do.

Cons

In order for Alexa to work, she is always on and listening. Also, sometimes Alexa cannot connect to a device or she does not know how to answer my question.

Review Source

Bennaire G.  
Editor  
Writing and Editing  
Used the software for: 1-2 years

### "Alexa is good but could be more intuative."

July 8, 2022

5.0

I use the Alexa app mostly to control my smart home devices, and music.

Pros

I love the ability to control devices individually or as a group.

Cons

I dislike the redunduncy Of the setup process.

Review Source

Kim W.  
Owner  
Retail  
Used the software for: 1-2 years

### "Great interactive "

June 15, 2021

5.0

I am not having to be on my phone all the time looking for prices.

Pros

I like the ease at which Alexa allows me to compare pricing. I can just speak my request and get an answer in minutes.

Cons

Able to not bring up so much information. Sometimes it brings up the wrong prices as compared to online.

Review Source

SS

Shyamalee S.  
Software Quality Assurance Engineer  
Information Technology and Services  
Used the software for: 1-2 years

### "Alexa - website ranking software"

November 3, 2018

4.0

I have been using this software for my web site for a long time. I get a daily ranking analysis about my site to know where my site is with other competitors. Their seo reports helped me to improve my site performances. I even had a chance to know performances of my competitors too. Their advises to improve the site helps a lot.

Pros

This software is easy to use, shows the quality of your website with statistics. Uses SEO tools to value your website. It provides you a good analytical report of the performance of your website with other sites. Alexa reports provide you how to improve your site against other competitors.

Cons

Subscriptions packages are bit high. Their support takes some times to reply .

Review Source

Emeka O.  
Ambassador for The Technology Innovation Scholars Program  
Higher Education  
Used the software for: 6-12 months

### "This is an effective tool to understand and improve traffic."

May 1, 2018

5.0

Pros

The software is really good in almost every aspect. It is relatively easy to use, it has a very responsive customer service and is not too expensive in my opinion.

Cons

The only possible issue I have is the slightly low amount of functionality the software provides in terms of analytics and obtaining more information. This may not be a problem for others.

Review Source

MM

Majed M.  
SEO Specialist  
Media Production  
Used the software for: 6-12 months

### "Alexa Ranking"

January 17, 2022

2.0

It was required by management to use Alexa as ranking tool and SEO, we had many issue with the tool, but it was still the most popular website ranking tool.

Pros

so popular and data availablity for long time

Cons

Lake of detailed analytics, no integration with third-party tool

Review Source

IA

Ibrahim A.  
Blogger  
Computer Software  
Used the software for: 1-2 years

### "Should you use Alexa as your marketing analytics tool ?"

June 6, 2021

4.0

Has helped me to get analytics about my website visitors, which people visit my website with specific gender, their location as well as the time they spent on my website hence has improved my marketing and boost sells.

Pros

Alexa price is not so much high compared to other marketing analytics tools, also their free trial makes a good test for their software without having to pay first, what I like most about Alexa they provide best performing websites list worldwide and even country wise as this helped me finding websites that perform well hence copying their strategies they have used to improve my website.

Cons

The problem with Alexa, their site is not mobile friendly hence not easy to use. you have to use a desktop to get a detailed insight analytics for your website. This sucks sometimes because you have to use a PC every time when it comes to checking your website analytics. Alexa should improve their website and optimize it to a mobile friendly.

Review Source

AG

Amber G.  
owner  
Food & Beverages  
Used the software for: 1-2 years

### "recommend "

June 26, 2021

4.0

It is very good and so easy to use! Its very helpful for everyday tasks or Information!

Pros

It's very useful and effective! It makes every day easier! It was a good fit and choice! I wouldn't use anything else!

Cons

There is nothing I dont like. I can't think of anything I would change! Its very useful u deffently recommend!

Review Source

VR

Verified Reviewer  
CMO  
Computer Software  
Used the software for: 2+ years

### "It allows to check the background of the domain, but the data can be misleading"

October 10, 2017

4.0

Pros

It is a very simple tool for checking the position and potential of the domain, competitors, etc. It works quickly and works fine for very brief and basic use.

Cons

For more advanced use cases this tool is too simple - there are better solutions out there. Data behind it isn't really accurate also, especially when you dig deeper.

Review Source

MC

Miranda C.  
CEO  
Writing and Editing  
Used the software for: 2+ years

### "Wonderful experience "

May 5, 2022

5.0

Overall I absolutely love it without a doubt.

Pros

It cuts my work time in half for my marketing. I have not once had an issue with it and honestly couldn't get through my day without it.

Cons

I can't lie there's a learning curve but it's quick to catch up.

Review Source

PF

Paul F.  
Senior Technical Rep  
Information Technology and Services  
Used the software for: 2+ years

### "Alexa is a requirement for my home and business use"

December 8, 2022

5.0

I could not survive now in this day of age without Alexa being my smart AI agent. Also the affiliate options give me a nice side hustle while building a brand. The search SEO options and link tracking makes it a very powerful tool to continue to see what works and how to grow.

Pros

Asking questions is smart and is a good search engine. I also have used it with business for great affiliate marketing.

Cons

It does a lot so can be confusing. Sometimes the AI options get confused.

Review Source

VR

Verified Reviewer  
Entertainment Account Executive  
Newspapers  
Used the software for: 6-12 months

### "Marketing platform that gives you lots of insights"

April 23, 2018

4.0

Pros

Gives you both market and audience analysis that can help inform your keyword choices and content style

Cons

The software can be buggy and the mobile app needs some improving, it isn't very good. Better for SEM purposes than SEO

Review Source

KB

Karen B.  
Teacher  
Education Management  
Used the software for: 2+ years

### "Alexa teview"

May 5, 2022

5.0

Pros

It is so easy to use and we use on a daily basis.

Cons

No cons yet that we have encountered. We enjoy how easy this product is to use

Review Source

JMY

Jamey M. Y.  
Content Creator  
Internet  
Used the software for: 1-2 years

### "A must have tool to keep up with the competition"

December 17, 2018

5.0

Pros

If you're going to keep up with your competitor's it's always good to know what they are doing. This tool is great for tracking your site's performance and optimizing it to keep up with the competition. The analysis and reports give you all the information you need to get ahead of the game.

Cons

There's nothing about this service I don't like. It's an invaluable tool in marketing your website, and you can't beat the price.

Review Source

Deborah S.  
HR Manager - Learning and Development  
Information Technology and Services  
Used the software for: Less than 6 months

### "Alexa for personal use"

July 8, 2021

5.0

Love being able to use it for music and the bluetooth allows me to pair it with headphones, Roku, and external speakers.

Pros

I bought several Echo Dot devices (bought one first, and then 2 more after about 2 months). I love using it primarily for music, but am still learning the various skills available.

Cons

Be aware of what comes checked as "on" vs. what YOU want on. For example, Sidewalk may be turned on by default and I did not want that set to on. In addition, I would love to use Alexa for more, but some items (TVs, Cable, etc) are not compatible as of yet.

Review Source

SB

Sandra B.  
Homemaker  
Education Management  
Used the software for: 6-12 months

### "Alexa switch"

July 15, 2021

5.0

Its been a great help with light TV microwave phone.and save a lot of moving around

Pros

Save me time works with the sound of my voice on command. I love it less work for me just speak and everything is on

Cons

It is kind of hard getting it together and programing it.but that's it takes some time to figure it out

Review Source

Ogunyinka F.  
Owner  
Writing and Editing  
Used the software for: 1-2 years

### "Alexa"

July 17, 2019

4.0

One of the best features of alexa is their alexa ranking which seo expert use in weeding out low quality blogs with high domain authority.

Pros

Alexa gives me a complete information about my blog. This information help me to outrank my competitor and find long tail keyword easily.

Cons

Alexa is geared towards big business who will not mind spending huge money but the pricing is very expensive.

Review Source

Jonathan W.  
  
  
Used the software for: Less than 6 months

### "A great growth tool"

February 8, 2018

4.0

Pros

I really enjoy that Alexa is plain and simply easy to use, dispute some minor hiccups with setup , I don’t have too many complaints.

Cons

For the simplicities of my everyday use , Alexa gets the job done well however I would not use this software for heavy duty work specifically because it’s doesnt necessarily understand neutral commands and that can be a bit of an issue for larger scaling.

Review Source

VB

Vishal B.  
Senior Associate  
Management Consulting  
Used the software for: 2+ years

### "Improve your website ranking and visibility using Alexa"

February 13, 2019

4.0

Pros

The features offered by Alexa are really amazing and can help you significantly improve your Google ranking. Even the free version provides you indicative insights on your website traffic.

Cons

1\. For initial users, it becomes very expensive to use Alexa. For large and developed websites, it may not be as big a challenge to subscribe to Alexa but for beginners, the pricing is high. 2. The insights should always be taken as indicative and not as sacrosanct and cent percent true.

Review Source

david G.  
Freelancer  
  
Used the software for: Less than 6 months

### "Alexa is excellent to find your target audience and your interests"

June 4, 2018

5.0

thanks to Alexa I got high profits due to its powerful tools to perfect SEO

Pros

thanks to alexa I found a powerful segmentation of my target audience and achieved a lot of conversions in my online marketing campaign

Cons

I do not like the mobile version of Alexa, I think the responsive design can improve, but in general Alexa is very good.

Review Source

Similar Products

Featured