# Page 3 | Alexa Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 3 - Is Alexa the right SEO solution for you? Explore 86 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/168725/Alexa-Marketing-Stack/reviews

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Alexa

4.4 (86)

[View alternatives](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 3 - Reviews of Alexa

## Showing most helpful reviews

Showing 51-75 of 86 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MB

Michael B.  
Security Officer  
Legal Services  
Used the software for: 2+ years

### "Alexa: Voice Enabled Software That Makes Your Life Easier"

October 20, 2021

4.0

Pros

Amazon Alexa is a voice operated user interface which was created approximately 6 years ago. Since Amazon has launched several newer models of their Alexa Two Way Interactive Speaker Devices called Alexa Dot, Alexa Show, Firestick, and more. Alexa is free to use. Alexa can perform many deeds including play music, turn television channels, answer geography questions, find phone numbers, open computer APS make phone calls and assist in shopping or cooking with the simple vocal request.

Cons

Alexa often misunderstands the vocal command and requires repeating.

Reason for choosing Alexa

Affordability

Review Source

Sara D.  
Copywriter  
Leisure, Travel & Tourism  
Used the software for: Less than 6 months

### "La mia assistente virtuale preferita"

June 28, 2021

4.0

Alexa ha facilitato il mio lavoro e la mia vita in generale. Lo uso per ricordarmi di fare tutto ciò di cui ho bisogno e per semplificarmi la mia agenda settimanale.

Pros

Le caratteristiche di Alexa che adoro sono quelle legate alla routine e all'organizzazione, poiché essendo freelance, ho bisogno di un assistente. Sincronizzo Google Agenda e mi ricorda cosa e quando devo fare qualcosa. Mi piacciono molto anche tutte le funzionalità legate alla musica, come richiedere la mia Playlist preferita.

Cons

Uno svantaggio è che Alexa non possa rispondere a tutte le mie domande perché non riesce a trovarlo sul web. Spesso è fastidioso, perché perdo tempo inutile con la ricerca manuale.

Review Source

VR

Verified Reviewer  
Product Marketing Manager and Trainer  
Internet  
Used the software for: 2+ years

### "A great tool for understanding online audiences"

March 27, 2018

4.0

Simple to use for audience analysis and keyword generation on competitors

Pros

Easy to use interface, love the simple step by step process offered. 'A good simple sofware solution for online benchmarking. Alexa does the basics very well.

Cons

Limited in what actual analytics you can get out of Alexa. Search terms and SEO capabilities aren't that great.

Review Source

cF

carolina F.  
gerente de vendas  
Marketing and Advertising  
Used the software for: Less than 6 months

### "usabildade da plataforma"

August 22, 2023

4.0

gosto da interatividade do sistema

Pros

intergracao e usabilidade do sistema e bem intuitiva

Cons

nao vejo o que precisa melhorar , mas tem recursos que ainda não conheço bem

Review Source

VR

Verified Reviewer  
Marketing Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Chrome App"

August 8, 2016

4.0

I like to use the google chrome extension. I get a quick overview of how popular the site is and by which countries. It's free so it's a good value for the buck.

Pros

I like to use the google chrome extension. I get a quick overview of how popular the site is and by which countries. It's free so it's a good value for the buck.

Cons

Not really. It does exactly what I expect it to.

Review Source

Ginny H.  
Director of Publications and Marketing  
  
Used the software for: 2+ years

### "I use this software to research prospective vendors"

July 2, 2018

4.0

Pros

It's super easy to use and provides a lot of valuable information. It's able to break down results by regions and countries.

Cons

I would like there to be a pricing option that is lower, for companies or businesses that only use the site once or twice a month. Pricing is my least favorite option.

Review Source

Katie L.  
Associate Director of Internal Communications  
Religious Institutions  
Used the software for: Less than 6 months

### "Robust Data and Competitor Analysis Tool"

December 1, 2018

5.0

Excellent research and analytic tool for competitive research, keyword research, and audience segmentation.

Pros

I turned to Alexa as I was working on a competitive analysis for a new web property our organization is launching. It's a fantastic research tool that provides insights into both your own website and others'. It helped me identify some competitors I wasn't aware of, and is my go-to starting point for keyword research. The audience overlap tool and audience interest tool help me create winning social campaigns. It's just a great overall tool for digital marketers.

Cons

So far I haven't had anything I don't like!

Review Source

SB

Sagar B.  
Student  
Internet  
Used the software for: 6-12 months

### "Alexa ranking is good or bad"

April 13, 2019

5.0

best website to know the ranking of any website and to know the keywords used in other website to rank their own website high price to be paid to use the service of Alexa

Pros

Alexa provide search website ranking it shows website rank in global it helps me to know the the position of my website whether it is highly rank table or not

Cons

This online software is nice for the people who have a blogging website or any other website which provide service but I have a complaint regarding the Alexa ranking that there is a complicated interface and most of the people does not know the all the features present in Alexa and they charge very high for a month to provide their service

Review Source

VR

Verified Reviewer  
Education Technology Specialist  
Hospital & Health Care  
Used the software for: Less than 6 months

### "Using the Chrome App"

December 21, 2017

4.0

Pros

It seems to work really quickly and easily. It's intuitive for the new user to get up and running quickly.

Cons

There are some limitations in that it sometimes does not seem to understand every command that I share with it.

Review Source

VR

Verified Reviewer  
Strategy & Operations Lead  
Marketing and Advertising  
Used the software for: 6-12 months

### "Convenient Toy, but not much more than that"

April 11, 2018

3.0

Pros

Alex is great for every day tasks like telling the time, playing music and radio, setting timers, converting units, etc.

Cons

The "skills" are not intuitive. You have to remember which skill you want to use in order to take advantage of it. The mobile app stings

Review Source

FC

Francisco C.  
Owner  
Arts and Crafts  
Used the software for: 1-2 years

### "Good site for music"

June 30, 2022

4.0

Pros

Just your voice and you get the music you want

Cons

Sometime it is limited. Mainly about classic music

Review Source

VR

Verified Reviewer  
Chief Evangelist  
Information Technology and Services  
Used the software for: Less than 6 months

### "One of the best tools to visualize your site traffic"

July 28, 2022

5.0

Pros

Probably the amount of features it possesses and also the market credibility that the tool has. Most of the people I know use alexa rankings as a standard jargon for measuring site credibility.

Cons

I guess the only downfall is its high price.

Alternatives considered

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

Review Source

Courteney D.  
Service Assistant  
Food & Beverages  
Used the software for: 6-12 months

### "Alexa Echo"

April 16, 2021

5.0

Pros

My favorite part about Alexa is that you can make phone calls from it.

Cons

I don't like that what you ask in the app doesn't coordinate to my Alexa Echo.

Review Source

CP

Ciprian P.  
Senior PHP Developer  
Information Technology and Services  
Used the software for: 2+ years

### "Good reputation tracking tool"

January 5, 2020

5.0

Pros

I have used Alexa for years both for myself and for my clients. It's a very good software for reputation tracking, visibility trackingand demographics analytics.

Cons

Pricing plans were not really justified by the premium features.

Review Source

SL

Sarah L.  
Bookkeeper  
Construction  
Used the software for: Less than 6 months

### "Alexa the questions answer for my kids"

February 11, 2022

5.0

I think it’s a wonderful idea and invention Al around!

Pros

What I like most is that my kids can interact and ask questions and play games without my help. They can listen to music and it has a childrens setting which is super nice!

Cons

What I liked the least was that it was time consuming to do the initial set up.. but it was really a non issue

Review Source

VR

Verified Reviewer  
Digital Operations Manager  
Commercial Real Estate  
Used the software for: I used a free trial

### "No new features that aren't already offered on other platforms."

May 21, 2020

2.0

Tried it out during the free trial but saw no value in using. As an early user, I expect new features added later to make it better but currently it is useless.

Pros

Relatively easy to use platform. Alexa website rankings integrated with platform--and can be used to measure SEO success.

Cons

No unique features offered for Alexa's SEO platform over other third party SEO research tools. There is literally no point in paying for this service.

Review Source

VR

Verified Reviewer  
Public Relations Coordinator II, Corporate Communications  
Computer Software  
Used the software for: Less than 6 months

### "Good for accurate website analytics"

February 26, 2016

5.0

I use Alexa to gauge how popular websites are for business purposes. I work in PR, so we rank different media outlets/websites in a tiered approach, based on the analytics provided by Alexa.

Pros

Extremely easy to use. Seems accurate and consistent. Well-known, credible site.

Cons

I don't have any cons for Alexa. Sometimes I check its accuracy by comparing to Compete.com, but I have never had any issues.

Review Source

Faizan N.  
Systems Engineer  
Defense & Space  
Used the software for: 6-12 months

### "null"

November 1, 2017

5.0

Review Source

Ethan S.  
  
Marketing and Advertising  
Used the software for: 6-12 months

### "null"

December 21, 2015

4.0

Review Source

JM

Jessica M.  
Depot Administrator  
Construction  
Used the software for: 6-12 months

### "Alexa!"

October 24, 2023

5.0

Pros

Alex is a good programme to use and is very functional

Cons

Sometimes Alexa can be a little bit slow

Review Source

VR

Verified Reviewer  
Solution Architect  
Computer Software  
Used the software for: 1-2 years

### "Impressive but short-lived novelty technology"

October 3, 2019

4.0

Alexa has not solved any of my business problems, beyond initial enjoyment

Pros

Upon first using Alexa, I loved it and explored all of the features it supported

Cons

After using it for a while, I lost interest and no longer use it

Review Source

KA

Khaled A.  
Manager  
Real Estate  
Used the software for: 6-12 months

### "Great website information tool"

December 8, 2020

4.0

Overall I am satisfied with Alexa Site Info as a subscribed user and plan to remain subscribed

Pros

I enjoy using Alexa Site Info to dive deeper into the analytics of my website and others in my sector. I find the information valuable and actionable

Cons

I think the software could be improved by offering more paid plan options.

Review Source

JN

Jill N.  
  
  
Used the software for: 6-12 months

### "Hello Alexa"

May 10, 2018

5.0

Pros

I use alexa via my kindle fire. I have only used it a few times and "she" tends not to understand me for the most part. Not a fan.

Cons

none at all that i have found in using this program. If I find any i will update my review, I give it 5 stars.

Review Source

VR

Verified Reviewer  
Dental Student  
Higher Education  
Used the software for: 6-12 months

### "Alexa is an alright tool for understanding your web domains"

July 24, 2018

5.0

Pros

Alexa seemed to be so much more important in the past. Nowadays, other tools and systems seem to surpass Alexas current capabilities.

Cons

Alexa doesn't seem to have much of a place in web marketing anymore. The logo and UI is quite dated.

Review Source

MS

Michelle S.  
Owner  
Retail  
Used the software for: 2+ years

### "Easy to use and Great Features!"

November 3, 2022

5.0

Pros

Being able to hook up smart home devices.

Cons

Allowing regular users to upload their own features.

Review Source

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