# Page 3 | Alexa Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Alexa the right SEO solution for you? Explore 86 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/168725/Alexa-Marketing-Stack/reviews --- Alexa 4.4 (86) [View alternatives](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Alexa ## Showing most helpful reviews Showing 51-75 of 86 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MB Michael B. Security Officer Legal Services Used the software for: 2+ years ### "Alexa: Voice Enabled Software That Makes Your Life Easier" October 20, 2021 4.0 Pros Amazon Alexa is a voice operated user interface which was created approximately 6 years ago. Since Amazon has launched several newer models of their Alexa Two Way Interactive Speaker Devices called Alexa Dot, Alexa Show, Firestick, and more. Alexa is free to use. Alexa can perform many deeds including play music, turn television channels, answer geography questions, find phone numbers, open computer APS make phone calls and assist in shopping or cooking with the simple vocal request. Cons Alexa often misunderstands the vocal command and requires repeating. Reason for choosing Alexa Affordability Review Source Sara D. Copywriter Leisure, Travel & Tourism Used the software for: Less than 6 months ### "La mia assistente virtuale preferita" June 28, 2021 4.0 Alexa ha facilitato il mio lavoro e la mia vita in generale. Lo uso per ricordarmi di fare tutto ciò di cui ho bisogno e per semplificarmi la mia agenda settimanale. Pros Le caratteristiche di Alexa che adoro sono quelle legate alla routine e all'organizzazione, poiché essendo freelance, ho bisogno di un assistente. Sincronizzo Google Agenda e mi ricorda cosa e quando devo fare qualcosa. Mi piacciono molto anche tutte le funzionalità legate alla musica, come richiedere la mia Playlist preferita. Cons Uno svantaggio è che Alexa non possa rispondere a tutte le mie domande perché non riesce a trovarlo sul web. Spesso è fastidioso, perché perdo tempo inutile con la ricerca manuale. Review Source VR Verified Reviewer Product Marketing Manager and Trainer Internet Used the software for: 2+ years ### "A great tool for understanding online audiences" March 27, 2018 4.0 Simple to use for audience analysis and keyword generation on competitors Pros Easy to use interface, love the simple step by step process offered. 'A good simple sofware solution for online benchmarking. Alexa does the basics very well. Cons Limited in what actual analytics you can get out of Alexa. Search terms and SEO capabilities aren't that great. Review Source cF carolina F. gerente de vendas Marketing and Advertising Used the software for: Less than 6 months ### "usabildade da plataforma" August 22, 2023 4.0 gosto da interatividade do sistema Pros intergracao e usabilidade do sistema e bem intuitiva Cons nao vejo o que precisa melhorar , mas tem recursos que ainda não conheço bem Review Source VR Verified Reviewer Marketing Director Marketing and Advertising Used the software for: 2+ years ### "Chrome App" August 8, 2016 4.0 I like to use the google chrome extension. I get a quick overview of how popular the site is and by which countries. It's free so it's a good value for the buck. Pros I like to use the google chrome extension. I get a quick overview of how popular the site is and by which countries. It's free so it's a good value for the buck. Cons Not really. It does exactly what I expect it to. Review Source Ginny H. Director of Publications and Marketing Used the software for: 2+ years ### "I use this software to research prospective vendors" July 2, 2018 4.0 Pros It's super easy to use and provides a lot of valuable information. It's able to break down results by regions and countries. Cons I would like there to be a pricing option that is lower, for companies or businesses that only use the site once or twice a month. Pricing is my least favorite option. Review Source Katie L. Associate Director of Internal Communications Religious Institutions Used the software for: Less than 6 months ### "Robust Data and Competitor Analysis Tool" December 1, 2018 5.0 Excellent research and analytic tool for competitive research, keyword research, and audience segmentation. Pros I turned to Alexa as I was working on a competitive analysis for a new web property our organization is launching. It's a fantastic research tool that provides insights into both your own website and others'. It helped me identify some competitors I wasn't aware of, and is my go-to starting point for keyword research. The audience overlap tool and audience interest tool help me create winning social campaigns. It's just a great overall tool for digital marketers. Cons So far I haven't had anything I don't like! Review Source SB Sagar B. Student Internet Used the software for: 6-12 months ### "Alexa ranking is good or bad" April 13, 2019 5.0 best website to know the ranking of any website and to know the keywords used in other website to rank their own website high price to be paid to use the service of Alexa Pros Alexa provide search website ranking it shows website rank in global it helps me to know the the position of my website whether it is highly rank table or not Cons This online software is nice for the people who have a blogging website or any other website which provide service but I have a complaint regarding the Alexa ranking that there is a complicated interface and most of the people does not know the all the features present in Alexa and they charge very high for a month to provide their service Review Source VR Verified Reviewer Education Technology Specialist Hospital & Health Care Used the software for: Less than 6 months ### "Using the Chrome App" December 21, 2017 4.0 Pros It seems to work really quickly and easily. It's intuitive for the new user to get up and running quickly. Cons There are some limitations in that it sometimes does not seem to understand every command that I share with it. Review Source VR Verified Reviewer Strategy & Operations Lead Marketing and Advertising Used the software for: 6-12 months ### "Convenient Toy, but not much more than that" April 11, 2018 3.0 Pros Alex is great for every day tasks like telling the time, playing music and radio, setting timers, converting units, etc. Cons The "skills" are not intuitive. You have to remember which skill you want to use in order to take advantage of it. The mobile app stings Review Source FC Francisco C. Owner Arts and Crafts Used the software for: 1-2 years ### "Good site for music" June 30, 2022 4.0 Pros Just your voice and you get the music you want Cons Sometime it is limited. Mainly about classic music Review Source VR Verified Reviewer Chief Evangelist Information Technology and Services Used the software for: Less than 6 months ### "One of the best tools to visualize your site traffic" July 28, 2022 5.0 Pros Probably the amount of features it possesses and also the market credibility that the tool has. Most of the people I know use alexa rankings as a standard jargon for measuring site credibility. Cons I guess the only downfall is its high price. Alternatives considered [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) Review Source Courteney D. Service Assistant Food & Beverages Used the software for: 6-12 months ### "Alexa Echo" April 16, 2021 5.0 Pros My favorite part about Alexa is that you can make phone calls from it. Cons I don't like that what you ask in the app doesn't coordinate to my Alexa Echo. Review Source CP Ciprian P. Senior PHP Developer Information Technology and Services Used the software for: 2+ years ### "Good reputation tracking tool" January 5, 2020 5.0 Pros I have used Alexa for years both for myself and for my clients. It's a very good software for reputation tracking, visibility trackingand demographics analytics. Cons Pricing plans were not really justified by the premium features. Review Source SL Sarah L. Bookkeeper Construction Used the software for: Less than 6 months ### "Alexa the questions answer for my kids" February 11, 2022 5.0 I think it’s a wonderful idea and invention Al around! Pros What I like most is that my kids can interact and ask questions and play games without my help. They can listen to music and it has a childrens setting which is super nice! Cons What I liked the least was that it was time consuming to do the initial set up.. but it was really a non issue Review Source VR Verified Reviewer Digital Operations Manager Commercial Real Estate Used the software for: I used a free trial ### "No new features that aren't already offered on other platforms." May 21, 2020 2.0 Tried it out during the free trial but saw no value in using. As an early user, I expect new features added later to make it better but currently it is useless. Pros Relatively easy to use platform. Alexa website rankings integrated with platform--and can be used to measure SEO success. Cons No unique features offered for Alexa's SEO platform over other third party SEO research tools. There is literally no point in paying for this service. Review Source VR Verified Reviewer Public Relations Coordinator II, Corporate Communications Computer Software Used the software for: Less than 6 months ### "Good for accurate website analytics" February 26, 2016 5.0 I use Alexa to gauge how popular websites are for business purposes. I work in PR, so we rank different media outlets/websites in a tiered approach, based on the analytics provided by Alexa. Pros Extremely easy to use. Seems accurate and consistent. Well-known, credible site. Cons I don't have any cons for Alexa. Sometimes I check its accuracy by comparing to Compete.com, but I have never had any issues. Review Source Faizan N. Systems Engineer Defense & Space Used the software for: 6-12 months ### "null" November 1, 2017 5.0 Review Source Ethan S. Marketing and Advertising Used the software for: 6-12 months ### "null" December 21, 2015 4.0 Review Source JM Jessica M. Depot Administrator Construction Used the software for: 6-12 months ### "Alexa!" October 24, 2023 5.0 Pros Alex is a good programme to use and is very functional Cons Sometimes Alexa can be a little bit slow Review Source VR Verified Reviewer Solution Architect Computer Software Used the software for: 1-2 years ### "Impressive but short-lived novelty technology" October 3, 2019 4.0 Alexa has not solved any of my business problems, beyond initial enjoyment Pros Upon first using Alexa, I loved it and explored all of the features it supported Cons After using it for a while, I lost interest and no longer use it Review Source KA Khaled A. Manager Real Estate Used the software for: 6-12 months ### "Great website information tool" December 8, 2020 4.0 Overall I am satisfied with Alexa Site Info as a subscribed user and plan to remain subscribed Pros I enjoy using Alexa Site Info to dive deeper into the analytics of my website and others in my sector. I find the information valuable and actionable Cons I think the software could be improved by offering more paid plan options. Review Source JN Jill N. Used the software for: 6-12 months ### "Hello Alexa" May 10, 2018 5.0 Pros I use alexa via my kindle fire. I have only used it a few times and "she" tends not to understand me for the most part. Not a fan. Cons none at all that i have found in using this program. If I find any i will update my review, I give it 5 stars. Review Source VR Verified Reviewer Dental Student Higher Education Used the software for: 6-12 months ### "Alexa is an alright tool for understanding your web domains" July 24, 2018 5.0 Pros Alexa seemed to be so much more important in the past. Nowadays, other tools and systems seem to surpass Alexas current capabilities. Cons Alexa doesn't seem to have much of a place in web marketing anymore. The logo and UI is quite dated. Review Source MS Michelle S. Owner Retail Used the software for: 2+ years ### "Easy to use and Great Features!" November 3, 2022 5.0 Pros Being able to hook up smart home devices. Cons Allowing regular users to upload their own features. Review Source Similar Products Featured ## Related categories [SEO](https://www.capterra.com/seo-software/)[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.