---
title: "Auction Marketer Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Auction Marketer Software - reviews, pricing plans, popular comparisons to other Auction products and more."
source_url: "https://www.capterra.com/p/168874/Auction-Marketer/"
page_type: "product"
language: "en"
---

# 

 Auction Marketer Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on August 26, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)

Auction Marketer

## What is Auction Marketer?

Full suite of auction management software solutions including web CMS, online bidding, and auction management back office tools.

## What is Auction Marketer used for?

[Auction](https://www.capterra.com/auction-software/)

Top alternative

Featured

Overall rating

Based on 0 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

£12000

Per User, One Time

Free trial  
available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Auction Marketer?[Manage this product listing](https://www.g2.com/products/auction-marketer/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Auction Marketer

0.0

VS.

[4.8 (27)](https://www.capterra.com/p/184014/iRostrum/reviews/)

Starting Price

£12000

Per User, One Time

Starting Price

$400

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

0.0 (0)

Ease Of Use

4.9 (133)

Value For Money

0.0 (0)

Value For Money

4.9 (123)

Customer Service

0.0 (0)

Customer Service

5.0 (116)

## Auction Marketer alternatives

[4.7 (236)](https://www.capterra.com/p/106652/SchoolAuction-net/reviews/)

Starting price

$79.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[WinningBidder.com](https://www.capterra.com/p/241165/TravelPledge/)

[4.8 (133)](https://www.capterra.com/p/241165/TravelPledge/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/241165/TravelPledge/)

[Auctria](https://www.capterra.com/p/112910/Auctria/)

[4.8 (539)](https://www.capterra.com/p/112910/Auctria/reviews/)

Starting price

$375.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/112910/Auctria/)

Highest Rated

[Givebutter](https://www.capterra.com/p/172048/Givebutter/)

[4.8 (872)](https://www.capterra.com/p/172048/Givebutter/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/172048/Givebutter/)

## FAQs about Auction Marketer

Overview

### What company size and specific industries is Auction Marketer built for?

Auction Marketer is designed for fine art, antique, specialist, and commercial auctioneers, making it a fit for businesses operating in auction-focused sectors. The vendor description does not specify company size, so the target audience is defined mainly by these auction industry types.

Features and Usability

### What are the key features of Auction Marketer?

Auction Marketer offers auction tools for live auction, online auction, silent auction, and reverse bidding, plus bid management features such as absentee bidding, proxy bidding, online bidding, and watch lists. It also includes alerts/notifications, billing & invoicing, inventory management, membership management, buy now option, and website management.

Getting Started and Support

### What training and onboarding options does Auction Marketer offer?

Auction Marketer provides in person training, live online sessions, and documentation to help teams get started. In person training supports direct instruction, live online sessions allow guided remote setup, and documentation offers written reference material for self-paced learning and feature review.

Getting Started and Support

### What customer support options does Auction Marketer offer?

Auction Marketer provides chat support. No reviewer feedback is available to describe response times, helpfulness, or common support frustrations, so the support experience cannot be assessed from user comments in the catalog data.

## Features

AI summary

Based on 1,004 Auction reviews

Capterra data shows that buyers of auction software rank the following features as their top priorities:

-   **Electronic Payments** (**61%** of reviewers rated this feature as critical)
-   **Payment Processing** (**62%**)
-   **Online Bidding** (**69%**)

Auction Marketer includes **Online Bidding**, which gives auction teams a direct way to accept bids digitally and reach participants beyond in-person events. However, it does not offer **Electronic Payments** or **Payment Processing**. Instead, it provides other highly valued auction features, including **Online Auction** (**69%**), **Silent Auction** (**61%**), and **Bid Management** (**50%**). These features help businesses run web-based events, manage bid activity more efficiently, and support different auction formats, allowing teams to handle auctions with more flexibility and broader bidder participation.

Absentee Bidding

A tool that allows bidders to bid on an upcoming auction item prior to the beginning of the auction

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Bid Management

Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison

Billing & Invoicing

Create, manage, and send invoices or bills to customers

Buy Now Option

In addition to the traditional bidding process in an auction, add the option for bidders to buy the item immediately

Inventory Management

Track and manage inventory levels to maintain proper supply

Auction Marketer 15 features

### All Features
- Absentee Bidding: A tool that allows bidders to bid on an upcoming auction item prior to the beginning of the auction
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- Bid Management: Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison
- Billing & Invoicing: Create, manage, and send invoices or bills to customers
- Buy Now Option: In addition to the traditional bidding process in an auction, add the option for bidders to buy the item immediately
- Inventory Management: Track and manage inventory levels to maintain proper supply
- Live Auction: An auction that takes place in real time in front of a group of bidders
- Membership Management: Database of members to track personal information of individuals and families
- Online Auction: Host, facilitate and manage a virtual auction online in which participants and members can buy, sell or bid items
- Online Bidding: Allows for auction participants and potential buyers to bid for items virtually from anywhere
- Proxy Bidding: Automated bidding process where a bidder sets a maximum bid amount and the system bids on their behalf until that maximum is reached
- Reverse Bidding: Suppliers to submit bids or quotations in response to a buyer's requirements or specifications
- Silent Auction: An auction in which bidders write down their bids on a sheet of paper
- Watch List: View and track activity related to an individual, transaction, etc.
- Website Management: Built-in website builder or integration with third-party site

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## Pricing

Free Trial

Basic

£12,000

Per User,One Time

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## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

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