--- title: "Wix Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Wix Software - reviews, pricing plans, popular comparisons to other Website Builder products and more." source_url: "https://www.capterra.com/p/169007/Wix/" page_type: "product" language: "en" --- # Wix Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Wix ## What is Wix? Wix is a leading website creation platform for SMBs and individuals to build and manage professional websites, online stores, portfolios, blogs, and booking systems without technical skills. Users can create sites with Wix Harmony, Wix’s AI website builder, or start from a template and customize everything using a drag-and-drop editor. Wix combines website creation with built-in business tools to help users launch and manage their online presence from one platform. Each site includes secure multi-cloud hosting, enterprise-grade security, mobile optimization, and performance infrastructure. Wix also provides domain registration with 400+ TLDs, SEO tools, analytics, and marketing features. The platform includes AI tools for generating content, images, and SEO metadata, as well as support for eCommerce, payments, bookings, publishing, automation, and developer tools for advanced customization. ## What is Wix used for? [Website Builder](https://www.capterra.com/website-builder-software/)[eCommerce](https://www.capterra.com/ecommerce-software/)[Blog](https://www.capterra.com/blog-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 10,777 user reviews Reviews sentiment Positive 88% Neutral 10% Negative 2% Pros & cons Beginner-friendly website creation Flexible visual site builder Slow loading and lag issues Occasional glitches and support delays Starting price $17 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - eCommerce / 2026 - Landing Page / 2025 - Website Builder / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Wix?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.wix.com&name=Wix) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Wix 4.4 (10,777) VS. [4.2 (1,329)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting Price $17 Flat Rate, Per Month Starting Price $31.1 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (10,724) Ease Of Use 4.0 (3,413) Value For Money 4.3 (8,524) Value For Money 4.1 (2,657) Customer Service 4.2 (7,679) Customer Service 3.9 (2,350) ## Wix alternatives [4.2 (1,003)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [4.0 (117)](https://www.capterra.com/p/195774/JouwWeb/reviews/) Starting price $1.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 76% of reviewers rated it above 4 stars [4.6 (6,108)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/169007/Wix/alternatives/) ## FAQs about Wix Overview ### What problems does Wix solve? Wix solves the problem of launching and updating professional websites without coding, developer delays, or separate hosting tools. Small business owners, freelancers, marketers, educators, and agencies use it to quickly build portfolios, landing pages, online stores, booking pages, and content hubs while keeping website edits, customer inquiries, and publishing in-house. Answer based on 8688 reviews Overview ### Which roles and teams benefit most from Wix? Wix is most used by small business owners, founders, and executives who need to launch branded websites, manage online presence, and support sales without dedicated technical teams. Designers, freelancers, and marketers use it to build client sites and campaigns, while educators and students create portfolios, class pages, and personal projects quickly. Answer based on 10613 reviews Overview ### What company size and industries is Wix built for? Wix is built primarily for small businesses, which make up 83% of reviewers, and it is most used in Marketing and Advertising at 9%. It also serves individuals and businesses such as eCommerce stores, creators, restaurants, non-profits, retailers, and event organizers, with additional use in Computer Software and IT Services at 6% each. Answer based on 10732 reviews Features and Usability ### What are the key features of Wix? Wix offers core website creation tools such as a drag-and-drop editor, customizable templates, WYSIWYG editing, and website hosting with custom domains. Differentiating features include SEO management, online marketing tools, eCommerce with shopping cart and payments, booking tools, and Velo for code-based customization when needed. Answer based on 6677 reviews Pricing ### How much does it cost and what fees or limitations are included? Wix starts at $17/month for the Light plan, with Core at 29, Business at 39, and Business Elite at 159. A free version and free trial are available, but reviewers note free sites show Wix ads, custom domains and payments require paid plans, and extra email or app costs can add up. Answer based on 3091 reviews Integrations ### Which third-party tools and platforms does Wix integrate with? Wix integrates with over 70 third-party tools, including Google Analytics 360, Google Ads, Google Calendar, Mailchimp, PayPal, Stripe, YouTube, and Instagram. Its catalog also includes Dropbox, Eventbrite, Gmail, GitHub, and ActiveCampaign, covering analytics, payments, marketing, scheduling, file storage, and developer workflows. Answer based on 1583 reviews Getting Started and Support ### How easy is it to onboard and train a team on Wix? Wix is generally quick to onboard for nontechnical users and beginners because the drag-and-drop editor, templates, and guided interface are easy to grasp. Training is supported through webinars, videos, and documentation. Reviewers say basic site editing is learned fast, while admins handling forms, add-ons, or deeper customization may need more time. Answer based on 344 reviews Getting Started and Support ### What customer support options does Wix offer, and how do users rate the experience? Wix offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe agents as helpful, patient, and effective for routine issues, especially by phone or chat. Reviews also report uneven response times, difficulty reaching the right team, and slower resolution for technical or billing problems. Answer based on 1648 reviews Security ### How does Wix handle data security and access control? Wix uses SSL certificates, secure hosting, automated backups, login management, password-protected pages, contributor permissions, and posting controls. Reviewers also mention secure payment connections, PCI compliance, two-step verification, and security monitoring. Some users, however, report limited granular permissions, concerns about backend or payment security, and occasional transparency or account-access issues. Answer based on 163 reviews ## Who uses Wix? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Beginner-friendly website creation 93% positive reviews out of 2880 Most users report ease of use enables quick website setup, even for those without technical expertise. Mandeep A. Japanese Head Spa, 1 employee. "Wix has been so easy to use, i love how the features are so user friendly, my website navigation is so easy for clients to get all the information they need and get booking." Slow loading and lag issues 78% negative reviews out of 678 Most users report performance and speed concerns, including slow load times, laggy editing, and resource-heavy pages. Anonymous User Law Clerk, 11 - 50 employees. "The platform can be quite heavy, and I often ran into lag while editing, especially when experimenting with more elements on a page. Because of this, I ended up sticking to simpler, minimal layouts instead of trying more complex designs." Flexible visual site builder 93% positive reviews out of 1031 Most users describe drag and drop as intuitive, allowing rapid customization without coding or design skills. Segun D. Digital Marketing Manager, 11 - 50 employees. "With Wix, I am able to seamlessly create and design highly responsive websites without coding via drag and drop functionality." Occasional glitches and support delays 54% negative reviews out of 601 Some users report bugs, interface glitches, and slow customer support response times when troubleshooting technical problems. Anonymous User Owner, 1 employee. "Frontline chat support is polite, but they lack the tools to fix backend database or network loop errors quickly." Efficient client project management 91% positive reviews out of 481 Most reviewers indicate client support streamlines building, updating, and handing off professional sites to clients. Kelly K. Owner and Operator, 1 employee. "I have built several websites for clients and myself over the years and I love the products, versatility and customer service." Customization and feature restrictions 70% negative reviews out of 309 Most reviewers find limitations restrict advanced customization, code access, and unique design flexibility for complex projects. Cody F. Principal Software Engineer, 11 - 50 employees. "The 60 max cms field limit is a complete disaster when you start to build large projects." ## Features AI summary Based on 11,677 Website Builder reviews Capterra data shows that buyers of website builder software rank the following features as their top priorities: - **Website Management** (**56%** of reviewers rated this feature as critical) - **Design Management** (**49%**) - **Real Time Editing** (**46%**) Wix supports all three features that reviewers rate most highly: **Website Management**, **Design Management**, and **Real Time Editing**. Together, these capabilities help businesses maintain site content, control branding and layout, and make updates instantly, allowing teams to build and manage websites more efficiently. Design Management 4.4 (1,265) 66.56% of 1265 reviewers that rated this feature as important or highly important Collaborate on creating a product by sharing and adjusting designs through a shared portal Real Time Editing 4.6 (1,582) 62.64% of 1582 reviewers that rated this feature as important or highly important With this capability, you can instantly see and apply changes to your website, making updates fast and efficient. Reviewers appreciate the immediate visual feedback, collaborative editing, and the ability to quickly correct errors or update content without delays. Landing Pages/Web Forms 4.4 (1,434) 56.90% of 1434 reviewers that rated this feature as important or highly important You can easily build and customize landing pages and web forms for campaigns, lead capture, or engagement. Reviewers indicate templates are visually appealing, integration with email/CRM is smooth, and customization is simple, though some wish for deeper flexibility. Customizable Branding 4.5 (1,444) 63.23% of 1444 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding Customizable Templates 4.4 (1,471) 64.99% of 1471 reviewers that rated this feature as important or highly important Wix provides a wide variety of customizable templates that help you quickly build professional-looking sites. Reviewers highlight the flexibility, creative control, and ease of adapting templates to match any brand, though some mention limitations when switching templates after heavy edits. Website Management 4.5 (1,950) 68.15% of 1950 reviewers that rated this feature as important or highly important Wix offers centralized, intuitive website management that lets you update content, organize pages, and control site settings easily. Reviewers appreciate the user-friendly dashboard, seamless content updates, and integrated tools for SEO, analytics, and e-commerce without coding. Wix 177 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Animation: Ability to insert animations/transitions - API: Application programming interface that allows for integration with other systems/databases - Appointment Management: Manage various aspects of appointments including booking, rescheduling, canceling - Appointment Scheduling: Schedule appointments via a calendar - Approval Process Control: Manage the process of evaluating documents or requests submitted for approval - Attendance Management: Manage attendance for classes, shifts, meetings, or events - Attendance Tracking: Track the attendance of specific individuals or groups - Attendee Management: Process of managing, tracking, and communicating with individuals who are registered to attend an event - Audience Engagement: Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A) - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Availability Management: Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients - Backlink Monitoring: Discover the total number of backlinks, referring domains, and referring IPs going to a domain - Billing & Invoicing: Create, manage, and send invoices or bills to customers - Booking Management: Create, update, and manage bookings, itineraries, and reservations - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Calendar Sync: Synchronize with other calendars to view mutual availability and schedules - Calendar/Reminder System: Notifications/alerts for upcoming events or tasks - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Catalog Creation: Create catalogs of products and/or services - Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price - Categorization/Grouping: Organize and group data or items based on various criteria - Class Management: Create and schedule group classes, recurring appointments, and private sessions, etc. - Class Scheduling: Schedule in-person or online classes - Client Database: Electronic storage of stakeholder contact information - Client Management: Manage contact details and communication with clients - CMS Integration: Integration with content management software - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Confirmations/Reminders: Automated reminders and confirmations for booked appointments and events via text or email - Contact Management: Manage, organize, and store contact information - Content Import/Export: Import or export content - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Content Publishing Options: Facilitates online authoring and publishing of the content - Content Sharing: Digitally share pre-made materials and self-created content with others - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Credit Card Processing: Accept and process credit card transactions - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Custom Domains: Create branded link campaigns or short links with one or multiple custom domains. - Customer Accounts: Record customer information, purchase history, and other notes - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Management: Store and organize information about customers and previous interactions - Customer Support: Provide online support for your customers through live chat or help desk functionality - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Wix provides a wide variety of customizable templates that help you quickly build professional-looking sites. Reviewers highlight the flexibility, creative control, and ease of adapting templates to match any brand, though some mention limitations when switching templates after heavy edits. - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Discovery: Discover and connect variety of data sources to the application for analysis - Data Import/Export: Import and export data to and from software applications - Data Security: Protect sensitive data for digital privacy - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Visualization: Graphical representation of data - Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Document Management: Store, manage, and track all electronic documents in a centralized location - Drag & Drop: It gives you the freedom to design pages by moving elements wherever you want, without coding. Users think the drag-and-drop interface is intuitive, flexible, and time-saving, making website creation accessible for beginners and efficient for experienced users. - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Electronic Forms: Digital forms that are shared and accessed online - Electronic Payments: Electronically collect payments for goods or services - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Reminders: Reminders sent via email - Employee Management: Track employee schedules, availability, and performance across projects and tasks - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Calendar: A list of events with their respective dates - Event Management: Schedule and manage the logistics of activities and other gatherings - Event Scheduling: Plan an event's time and location - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - For Small Businesses: Designed for small businesses - For Virtual Events: Designed for events that occur online - Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation - Forms Management: Store, manage and track all forms in a centralized location - Full Text Search: Search for specific words or phrases within a document or database - Graphical User Interface: A visual way of interacting with an application or operating system using items such as windows, icons, and menus - Group Scheduling: Automatically find mutually available meeting time slots across multiple calendars - Guest List Management: Curating an intentional list of prospective guests as per relative interests to achieve specific goals. - Image Editing: Edit, touch up, and convert images for publishing - Image Library: Store and manage images - Instructor Management: Manage the instructor/teacher's schedule, tasks, responsibilities - Integrated Development Environment: An application for source code editing, compiling, and debugging - Inventory Management: Track and manage inventory levels to maintain proper supply - Keyword Rank Tracking: Track positioning in search engines over time - Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns - Keyword Tracking: Track and monitor a specific set of keywords - Kitting: Group and package individual but related items as one package set - Knowledge Base Management: Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support - Landing Pages/Web Forms: You can easily build and customize landing pages and web forms for campaigns, lead capture, or engagement. Reviewers indicate templates are visually appealing, integration with email/CRM is smooth, and customization is simple, though some wish for deeper flexibility. - Layout & Design: Configure publication's layout before publishing - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lifecycle Management: Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance - Live Chat: Ability to chat online in real time - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Media Library: Collection of images, videos and other digital content that can be used - Membership Management: Database of members to track personal information of individuals and families - Merchandising: The activity of promoting the sale of goods at retail - Mobile Access: Access software remotely via mobile devices - Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multi-Location: Manage and support multiple locations - Multi-Store: Manage multiple teams and operations from a central location - No-Code: Drag and drop/visual interfaces that allow non-tech users to build without writing code - Online Booking: Book meetings and appointments through a website or digital platform - Online Booking Tools: Add tools to web pages to handle online bookings - Online Payments: Accept and process online payment transactions - Online Store Builder: Includes functionalities for creating custom eCommerce websites - Order Management: Manage and track customer orders for goods, investments, or any other purchases - Order Tracking: Track orders throughout the fulfillment process - Payment Options: Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more - Payment Processing: Accept, record, and reconcile financial transactions - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Point of Sale (POS) Integration: Integrates with point of sale (POS) systems - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Pre-built Templates: Pre-defined templates within a library for common cases such as contracts, websites, emails, and more - Preview Functionality: Preview materials before finalizing projects - Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price. - Pricing Management: Tool used to determine accurate pricing and product eligibility for borrowers - Product Catalog: Present a catalog of inventory that customers can view - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Rate Management: Track/optimize rates in relation to usage - Ratings/Reviews: Ratings/Reviews - Real Time Editing: With this capability, you can instantly see and apply changes to your website, making updates fast and efficient. Reviewers appreciate the immediate visual feedback, collaborative editing, and the ability to quickly correct errors or update content without delays. - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-time Scheduling: Based on availability, instantly confirm or deny a request when a new booking is made - Real-Time Updates: Receive system updates as soon as any changes are made - Recurring Appointments: Schedule repeating appointments based on a duration of time - Recurring/Subscription Billing: Automated process of charging customers at regular intervals for repeated access or use of a product or service - Registration Management: Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc. - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Responsive Web Design: Web design that automatically adjusts to look good on different screen sizes - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Scheduling: Plan availability and assign specific time slots for tasks and resources - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Secure Data Storage: Securely stores data to prevent data loss or breaches - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Shipping Management: Manage and track orders being shipped to customers - Shopping Cart: Checkout of online store - SMS Messaging: Send messages via SMS - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access - Survey Builder: Create and manage surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Templates: Sample files or documents that could be customized as needed or used as is - Text Editing: Edit text as needed - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Ticketing: Customize, sell, and distribute tickets - Video Management: Store and manage online video content - Video Support: Supports various video file formats - Visitor Tracking: Track visitors and purpose of visits - Wait List Management: Record, update and manage waiting lists - Website Analytics: Track and analyze information regarding website visitors - Website Hosting: Publishing and managing websites across the internet. - Website Integration: Seamlessly integrates with 3rd party websites - Website Management: Wix offers centralized, intuitive website management that lets you update content, organize pages, and control site settings easily. Reviewers appreciate the user-friendly dashboard, seamless content updates, and integrated tools for SEO, analytics, and e-commerce without coding. - Website Publishing Options: Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.3 (10,722) 4.3 Based on 10,722 reviews ## Pricing Value for money 4.3 (8524) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/169007/Wix/pricing/) Light $17.00 Flat Rate,Per Month It includes: - 2GB storage space - Light marketing suite - Free domain for 1 year - Multi-cloud hosting - 2 site collaborators Core $29.00 Flat Rate,Per Month It includes: - Basic marketing suite - 50 GB storage space - Basic site analytics - Accept payments - Basic eCommerce - Customer Accounts - Events Calendar - Accept Payments Business $39.00 Flat Rate,Per Month It includes: - 100 GB storage space - Standard marketing suite - Standard site analytics - Standard eCommerce - Accept Recurring Payments - Social Selling - Sales Tax Automation - Product Catalog Business Elite $159.00 Flat Rate,Per Month It includes: - Unlimited storage space - Advanced marketing suite - Advanced site analytics - Advanced eCommerce - Advanced developer platform - Abandoned Cart Recovery - Pre-orders - Egift Cards Value for money 4.3 (8,524) 4.3 Based on 8,524 reviews ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)[ Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (7679) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (7,679) 4.2 Based on 7,679 reviews ## User reviews Overall rating 4.4 Based on 10,777 reviews Filter by rating 5(6132) 4(3365) 3(1035) 2(166) 1(79) Mentioned topic Sorted by most recent GO Gabriella O. Human resources manager Telecommunications ### "A closer look at my Wix experience " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 8, 2026 Pros I like wix for its easy video and image customization that makes website look professional and its powerful business and marketing tools that help promote and grow online. Cons Wix can get slow with many features and it’s pricing is abit higher.Nothing else that I dislike towards it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JA joey A. ceo Retail ### "Flexible website builder with room to grow" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 September 8, 2026 Wix makes it approachable to build a polished business website and manage updates in one place. The visual editor offers plenty of creative control, though getting every detail right—especially on mobile—can take some patience. Pros Flexible design tools and convenient content management make it easier to keep a business website current without coding every change. Cons Mobile layouts sometimes need extra adjustments. Plan upgrades and paid apps can increase the overall cost, and the number of settings can feel overwhelming at first. Alternatives considered [WordPress](https://www.capterra.com/p/131687/WordPress/) Reasons for choosing Wix Easier building and deployment than other Wordpress option Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TD Tanya D. Psychotherapist Mental Health Care ### "Good entry point " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 September 7, 2026 Overall, I am happy with Wix. I prefer it over other leading DIY page options, and the pricing is pretty reasonable. For basic functions and design, it's a solid choice. Pros One of the strongest aspects of Wix is its user-friendly and intuitive design. After several years away from web design, I was initially concerned that getting back into it would involve a steep learning curve. However, Wix made the process straightforward and accessible, allowing me to get started quickly and build confidence as I worked. The platform provides a good balance between ease of use and creative flexibility. Its range of templates, customization options, and built-in tools made it possible to create a professional-looking website without requiring extensive technical or coding knowledge. I also appreciated being able to make changes and see the results immediately, which made the overall design process more efficient and enjoyable. Cons One area where Wix could be improved is the flexibility of its page design. The use of frames and predefined sections can sometimes feel limiting, particularly when trying to create a more customized or unique layout. While these features help maintain consistency and make the design process easier for beginners, they can also restrict how elements are positioned and arranged on the page. It would also be beneficial to have more drag-and-drop functionality throughout the platform. Having greater freedom to move, resize, and position individual elements exactly where desired would provide more creative control and make it easier to achieve a specific design vision. Expanding these options would allow users to maintain the simplicity and accessibility that Wix is known for while offering more flexibility for users with greater design experience. Switched from [GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/) Wix offered Better options and pricing than GoDaddy Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AA Adewale A. HIO E-Learning ### "Confidence in Use" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 7, 2026 Overall, Wix has been great, and we have had no reason to relapse. With Wix, we have more confidence in the service we provide. Pros As a team, we delight in Wix because of the support system it provides for our work. Most of my colleagues who use week have found the ease of use to have improved from time to time, with the same experience. It also offers a great value for our investment. Cons Wix has been around for a while, and there is still much to learn. I think that the onboarding process should be made more simplified and less time-consuming, with narrative illustrations rather than words. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. IS Ishwinder S. Fire brigade Government Administration ### "Wix software application good for use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 September 7, 2026 Overall experience about wix software application good new theme, which creates massive friction and consumes Pros I like about wix software application use for small business easy customize with ur own photos and videos. Cons I like at least about wix software application assess sites to make edits easy way when ever we want. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MK Michelle K. Owner Food & Beverages ### "Not user friendly, and they stole from me." 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 0/10 September 5, 2026 Interface was not user friendly. I canceled 2 days after signing, and discovered that they charged me again 3 days later, with no notification. $350 down the drain. They tried to gaslight me into thinking that I initiated the payment, which I did not. When I said they'd recieve bad reviews for stealing my money, they didn't care. Go elsewhere. Pros They have great marketing. I truly believed that my experience would be simple, and worth the money, but now I realize that it was just great marketing. Cons Not user friendly, and 2 different reps tried to convince me that I had re-established an account, when, in fact, they had run my credit card without my knowledge. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AI Aasil I. Tax Accountant Accounting ### "Easy-to-Use Website Builder with Great Business Features" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 4, 2026 My overall experience with Wix has been positive. It provides a convenient platform for building and managing a professional-looking website without needing advanced technical knowledge. Updating content, images, videos, and business information is straightforward. The marketing and business features are also helpful for managing an online presence. There are some minor limitations and occasional issues, but overall Wix is reliable, user-friendly, and a good option for small and growing businesses. Pros Wix is very easy to use, especially for people who do not have much experience with website design or coding. The drag-and-drop editor makes it simple to customize pages, add images and videos, and make changes whenever needed. It also offers a good selection of templates and useful business and marketing tools. Overall, it provides good value for small businesses that want to manage their website in one place. Cons Some of the more advanced features require higher-priced plans, which can make Wix more expensive as your business grows. The editor can also occasionally feel slow when working with larger pages or a lot of design elements. Some settings and customization options can take time to find. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Natasha M. Founder Retail ### "Surprisingly Good and exceeded my expectations." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 September 3, 2026 Overall, Wix provides a smooth, reliable platform that makes building and managing a website straightforward and hassle-free. The drag-and-drop editor gives you full creative freedom without requiring any coding knowledge, and the wide range of customizable templates makes it easy to get a polished, professional site up and running quickly. It combines flexibility, solid features, and ease of use into one complete package. it s very good for small business owners. Pros The design flexibility is unmatched. Unlike other builders that restrict you to rigid layouts, Wix gives you full creative freedom to move elements anywhere on the page. Cons The editor can feel a bit cluttered due to the sheer number of features, and fixing the mobile layout separately after editing the desktop site can be slightly time-consuming. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LL Leo L. Web Developer Information Technology and Services ### "Simple Website Building for Everyone" 2.0 Overall Rating 2.0 2.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 September 3, 2026 Creating a website relatively easy and provided useful templates and customization options, even without much technical experience. Pros It allows users to create attractive and professional websites without needing advanced coding knowledge. The templates and drag-and-drop features make website building much easier. Cons Useful features require paid plans. I also found that customizing certain parts of a website can be more difficult than expected. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ZJ Zack J. President Construction ### "Good value, easy to use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 September 1, 2026 Pros It's easy to use, and relatively intuitive for someone with no background in web design or coding. Just drag and drop. Cons It can be a little slow to load at times vs other hosts, and has a few tricky spots if you're trying to customize a template. Alternatives considered [Squarespace](https://www.capterra.com/p/143461/Squarespace/) [GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/) Reasons for choosing Wix Price and ease of use were the main factors Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/169007/Wix/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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