# Wix Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Wix Software - reviews, pricing plans, popular comparisons to other Website Builder products and more.

Source: https://www.capterra.com/p/169007/Wix

---

# 

 Wix Software Review 2026: Features, Integrations, Pros & Cons

Last updated on June 2, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Wix

## What is Wix?

Wix is a leading website creation platform for SMBs and individuals to build and manage professional websites, online stores, portfolios, blogs, and booking systems without technical skills. Users can create sites with Wix Harmony, Wix’s AI website builder, or start from a template and customize everything using a drag-and-drop editor. Wix combines website creation with built-in business tools to help users launch and manage their online presence from one platform. Each site includes secure multi-cloud hosting, enterprise-grade security, mobile optimization, and performance infrastructure. Wix also provides domain registration with 400+ TLDs, SEO tools, analytics, and marketing features. The platform includes AI tools for generating content, images, and SEO metadata, as well as support for eCommerce, payments, bookings, publishing, automation, and developer tools for advanced customization.

## What is Wix used for?

[Website Builder](https://www.capterra.com/website-builder-software/)[eCommerce](https://www.capterra.com/ecommerce-software/)[Blog](https://www.capterra.com/blog-software/)

Recognitions

Shortlist

Top alternative

Featured

Overall rating

Based on 10,696 user reviews

Reviews sentiment

Positive

88%

Neutral

10%

Negative

2%

Pros & cons

Beginner-friendly website creation

Flexible drag-and-drop editor

Slow loading and lag issues

Occasional glitches and support delays

Starting price

$17

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

-   eCommerce / 2025
-   Landing Page / 2025
-   Website Builder / 2025

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Wix?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.wix.com&name=Wix)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Wix

4.4 (10,696)

VS.

[4.5 (266)](https://www.capterra.com/p/136159/Webflow/reviews/)

Starting Price

$17

Flat Rate, Per Month

Starting Price

$18

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (10,643)

Ease Of Use

4.1 (264)

Value For Money

4.3 (8,445)

Value For Money

4.2 (223)

Customer Service

4.2 (7,602)

Customer Service

4.1 (189)

## Wix alternatives

[4.2 (1,309)](https://www.capterra.com/p/135618/Odoo/reviews/)

Starting price

$31.10

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

83%

of reviewers

rated it above 4 stars

[4.2 (993)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

Highest Rated

[4.6 (6,050)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.5 (1,139)](https://www.capterra.com/p/148516/Marketing-360/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/169007/Wix/alternatives/)

## FAQs about Wix

Overview

### What problems does Wix solve?

Wix solves the challenge of launching and updating professional websites without coding, developer bottlenecks, or high agency costs. It helps small businesses, freelancers, marketers, educators, and creative professionals quickly build portfolios, landing pages, online stores, booking pages, and content sites while managing hosting, mobile formatting, forms, SEO basics, and customer inquiries in one place.

Answer based on 8658 reviews

Overview

### Which roles and teams benefit most from Wix?

Wix is most used by small business owners, founders, and executives who need to launch branded websites, manage online presence, and support sales without heavy technical overhead. Freelancers, designers, photographers, and marketing teams use it to showcase portfolios, create landing pages, and update content quickly for campaigns and client work.

Answer based on 10572 reviews

Overview

### What company size and industries is Wix built for?

Wix is built mainly for small businesses, which make up 83% of reviewers, and is most common in Marketing and Advertising at 9%. It also serves individuals, eCommerce stores, creators, restaurants, non-profits, retailers, and event organizers, with additional use across Computer Software and Information Technology and Services at 6% each.

Answer based on 10691 reviews

Features and Usability

### What are the key features of Wix?

Wix includes core website creation tools like a drag-and-drop editor, customizable templates, WYSIWYG editing, and website hosting. Differentiating features include online store builder, SEO management, booking and appointment scheduling, and CRM and email marketing tools. Reviewers also frequently mention mobile-friendly design, real-time editing, and third-party integrations.

Answer based on 6661 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Wix starts at $17/month for the Light plan, with Core at 29, Business at 39, and Business Elite at 159. A free version and free trial are available. Reviewers call pricing reasonable for simple sites, but some find multiple sites, extra email accounts, ads on free plans, and advanced features costly.

Answer based on 3068 reviews

Integrations

### Which third-party tools and platforms does Wix integrate with?

Wix integrates with over 70 third-party tools, including Google Analytics 360, Google Ads, Google Calendar, Gmail, Mailchimp, YouTube, Instagram, and PayPal. Reviewer mentions also point to Stripe, while the catalog adds platforms such as Dropbox Business, Eventbrite, ActiveCampaign, GitHub, and Cloudinary across marketing, payments, events, and content management.

Answer based on 1575 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Wix?

Wix is generally quick to onboard for beginners and nontechnical team members, thanks to its drag-and-drop editor, templates, and clear interface. Training is supported through webinars, videos, and documentation. Reviewers say most users get productive fast, while admins handling advanced customization, forms, or add-on apps usually need more time.

Answer based on 343 reviews

Getting Started and Support

### What customer support options does Wix offer, and how do users rate the experience?

Wix offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe support agents as helpful and patient, with some issues resolved quickly, especially by phone or chat. Still, many reviewers report inconsistent experiences, slow email follow-up, difficulty reaching the right team, and frustration with billing or technical cases.

Answer based on 1618 reviews

Security

### How does Wix handle data security and access control?

Wix uses built-in hosting security, SSL certificates, secure servers, login management, password-protected pages, contributor blog access controls, posting permissions, collaboration permissions, autosave, backups, and secure payment connections. Reviewers generally trust Wix to manage security, though some report limited granular permissions, concerns about stronger protection, privacy, or occasional security-related support issues.

Answer based on 160 reviews

## Who uses Wix?

Based on Capterra reviews from the past year

Talk to a software expert

to get a free software list  
tailored to your business needs

Company size

Based on 575 reviews

100%

75%

50%

25%

Smallbusiness

Midsizebusinesses

Enterprise

Top job functions

Based on 575 reviews

Administrative

25%

Administrative

25%

Creative & Design

24%

Entrepreneurs/ Owners

11%

Consulting

6%

Others

34%

Top industries

Based on 575 reviews

Health, Wellness and Fitness

32%

Education Management

20%

Arts and Crafts

20%

Construction

14%

Other

14%

## Pros and Cons

Beginner-friendly website creation

93% positive reviews out of 2857

Most reviewers describe ease of use as a major advantage, highlighting the intuitive interface, step-by-step guides, and abundance of templates that enable even those without technical experience to quickly build and update attractive websites.

Mandeep A

Japanese Head Spa, 1 employee.

"Wix has been so easy to use, i love how the features are so user friendly, my website navigation is so easy for clients to get all the information they need and get booking."

Slow loading and lag issues

78% negative reviews out of 672

Most users comment that performance and speed are problematic, citing slow page loads, laggy editing, and resource-heavy websites, especially with complex designs or on slower internet connections.

Renata Z

Naturopathic Doctor, 1 employee.

"The website lagged incredibly and made building a website 50x longer and more annoying + complicated than it should be."

Flexible drag-and-drop editor

93% positive reviews out of 1027

Most users report the drag and drop feature allows effortless customization, letting anyone design professional-looking sites without coding, thanks to a wide selection of templates and visual editing tools.

Jorge M

Real Estate Manager, 2 - 10 employees.

"I love its drag-and-drop Visual Editor, which allows you to customize any element of the site."

Occasional glitches and support delays

54% negative reviews out of 588

Some users report bugs and issues, such as freezing, glitches, or shopping cart errors, and describe customer support as slow or difficult to reach when troubleshooting problems.

Thomas K

Owner, 1 employee.

"Frontline chat support is polite, but they lack the tools to fix backend database or network loop errors quickly."

Efficient client project management

91% positive reviews out of 479

Most reviewers indicate client support is strong, noting how Wix enables fast website delivery, easy client handoff, and empowers clients to manage and update their own sites independently.

Nicole G

Owner, 1 employee.

"I also appreciate that WIX allows you to create your website on the free account so that my clients don't need to feel rushed in learning how to use the platform before paying for it (unlike other platforms that only offer 2 week trials)."

Customization and feature restrictions

69% negative reviews out of 307

Some reviewers find limitations frustrating, mentioning restricted template flexibility, lack of code access, and feature caps that hinder advanced customization or large-scale projects.

Cody F

Principal Software Engineer, 11 - 50 employees.

"The 60 max cms field limit is a complete disaster when you start to build large projects."

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Website Management

4.5 (1,912)

67.63% of 1912 reviewers that rated this feature as important or highly important

It gives you centralized tools to update, organize, and maintain your website with ease. Reviewers indicate Wix’s user-friendly dashboard simplifies content updates, SEO, and app integration, making management straightforward for all skill levels, though some wish for more advanced options.

Real Time Editing

4.6 (1,568)

62.37% of 1568 reviewers that rated this feature as important or highly important

With this capability, you can instantly see website changes as you make them, streamlining updates and collaboration. Reviewers appreciate how it speeds up editing, enables teamwork, and allows quick error correction, though some mention occasional interface complexity or limited advanced options.

Customizable Templates

4.4 (1,437)

64.37% of 1437 reviewers that rated this feature as important or highly important

Wix provides a wide variety of customizable templates, helping you quickly build professional sites tailored to your brand. Some reviewers find the templates flexible and easy to personalize, though a few mention limitations when switching templates or needing deeper customization.

Landing Pages/Web Forms

4.4 (1,422)

56.54% of 1422 reviewers that rated this feature as important or highly important

You can efficiently create and customize landing pages and web forms to capture leads and drive engagement. Reviewers appreciate the variety of templates, ease of integration with email/CRM tools, and customization, though some note occasional design or reply limitations.

Drag & Drop

4.5 (1,175)

56.60% of 1175 reviewers that rated this feature as important or highly important

Wix offers an intuitive drag-and-drop interface, letting you easily arrange elements without coding. Users think this aspect makes site creation accessible for beginners and efficient for non-coders, highlighting its flexibility and mobile editing, though a few mention minor usability quirks.

Customizable Branding

4.5 (1,397)

62.13% of 1397 reviewers that rated this feature as important or highly important

Add customized logos and colors to align with company branding

Wix 177 features

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Ability to insert animations/transitions

Application programming interface that allows for integration with other systems/databases

Manage various aspects of appointments including booking, rescheduling, canceling

Schedule appointments via a calendar

Manage the process of evaluating documents or requests submitted for approval

Manage attendance for classes, shifts, meetings, or events

Track the attendance of specific individuals or groups

Process of managing, tracking, and communicating with individuals who are registered to attend an event

Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A)

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients

Discover the total number of backlinks, referring domains, and referring IPs going to a domain

Create, manage, and send invoices or bills to customers

Create, update, and manage bookings, itineraries, and reservations

Track and manage schedules and meetings via an integrated calendar

Synchronize with other calendars to view mutual availability and schedules

Notifications/alerts for upcoming events or tasks

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Create catalogs of products and/or services

Create and manage digital catalog of products/services with their details, specifications, and price

Organize and group data or items based on various criteria

Create and schedule group classes, recurring appointments, and private sessions, etc.

Schedule in-person or online classes

Electronic storage of stakeholder contact information

Manage contact details and communication with clients

Integration with content management software

Provides a channel for team members to share media files, communicate, and work together

Leave comments and notes on documents for others to view

Manage and track all internal and external communication conducted via calls, email, text, or chat

Automated reminders and confirmations for booked appointments and events via text or email

Manage, organize, and store contact information

Import or export content

Centralized repository to store content and assets

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Facilitates online authoring and publishing of the content

Digitally share pre-made materials and self-created content with others

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Accept and process credit card transactions

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Create branded link campaigns or short links with one or multiple custom domains.

Record customer information, purchase history, and other notes

A collection of customer information such as contact details, demographics, previous interactions, etc.

Access previous interactions or concerns to maintain customer relationships

Store and organize information about customers and previous interactions

Provide online support for your customers through live chat or help desk functionality

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Alter the layout and content of reports

Wix provides a wide variety of customizable templates, helping you quickly build professional sites tailored to your brand. Some reviewers find the templates flexible and easy to personalize, though a few mention limitations when switching templates or needing deeper customization.

Create labels for products that contain required information such as colors, sizes, dates, etc.

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Discover and connect variety of data sources to the application for analysis

Import and export data to and from software applications

Protect sensitive data for digital privacy

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Graphical representation of data

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Track products that are for sale at a reduced price or part of coupon promotions

Store, manage, and track all electronic documents in a centralized location

Wix offers an intuitive drag-and-drop interface, letting you easily arrange elements without coding. Users think this aspect makes site creation accessible for beginners and efficient for non-coders, highlighting its flexibility and mobile editing, though a few mention minor usability quirks.

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Digital forms that are shared and accessed online

Electronically collect payments for goods or services

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Reminders sent via email

Track employee schedules, availability, and performance across projects and tasks

Tracks metrics that provide insight into how a user interacts with any interface or product

A list of events with their respective dates

Schedule and manage the logistics of activities and other gatherings

Plan an event's time and location

Predefined actions automatically performed on the occurance of specific events

Designed for small businesses

Designed for events that occur online

Adds a customizable form to the landing page, usually for the purposes of lead generation

Store, manage and track all forms in a centralized location

Search for specific words or phrases within a document or database

A visual way of interacting with an application or operating system using items such as windows, icons, and menus

Automatically find mutually available meeting time slots across multiple calendars

Curating an intentional list of prospective guests as per relative interests to achieve specific goals.

Edit, touch up, and convert images for publishing

Store and manage images

Manage the instructor/teacher's schedule, tasks, responsibilities

An application for source code editing, compiling, and debugging

Track and manage inventory levels to maintain proper supply

Track positioning in search engines over time

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

Track and monitor a specific set of keywords

Group and package individual but related items as one package set

Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support

You can efficiently create and customize landing pages and web forms to capture leads and drive engagement. Reviewers appreciate the variety of templates, ease of integration with email/CRM tools, and customization, though some note occasional design or reply limitations.

Configure publication's layout before publishing

Manage the process of attracting and converting business prospects into leads

Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance

Ability to chat online in real time

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Collection of images, videos and other digital content that can be used

Database of members to track personal information of individuals and families

The activity of promoting the sale of goods at retail

Access software remotely via mobile devices

Unique word that contains letters or numbers that identifies specific campaigns

Observe and track the demand, usage, progress or quality of a system, product, or user

Allows for businesses to run a variety of different campaigns across different channels

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage and support multiple languages

Manage and support multiple locations

Manage multiple teams and operations from a central location

Drag and drop/visual interfaces that allow non-tech users to build without writing code

Book meetings and appointments through a website or digital platform

Add tools to web pages to handle online bookings

Accept and process online payment transactions

Includes functionalities for creating custom eCommerce websites

Manage and track customer orders for goods, investments, or any other purchases

Track orders throughout the fulfillment process

Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more

Accept, record, and reconcile financial transactions

Organize and manage the accomplishments and development of employees or performance of applications or systems

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Integrates with point of sale (POS) systems

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

Pre-defined templates within a library for common cases such as contracts, websites, emails, and more

Preview materials before finalizing projects

Track and manage the profit margin between the cost of a product and its selling price.

Tool used to determine accurate pricing and product eligibility for borrowers

Present a catalog of inventory that customers can view

Design, communicate, and distribute incentives to perform a specific action

Track/optimize rates in relation to usage

Ratings/Reviews

With this capability, you can instantly see website changes as you make them, streamlining updates and collaboration. Reviewers appreciate how it speeds up editing, enables teamwork, and allows quick error correction, though some mention occasional interface complexity or limited advanced options.

Notifications that are delivered to users as soon as an event occurs

Based on availability, instantly confirm or deny a request when a new booking is made

Receive system updates as soon as any changes are made

Schedule repeating appointments based on a duration of time

Automated process of charging customers at regular intervals for repeated access or use of a product or service

Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Web design that automatically adjusts to look good on different screen sizes

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Plan availability and assign specific time slots for tasks and resources

Search and filter data across systems to locate required information by entering keywords or certain criteria

Securely stores data to prevent data loss or breaches

Optimize and manage the search engine optimization efforts for a website or digital content

Manage and track orders being shipped to customers

Checkout of online store

Send messages via SMS

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Market event via social media tools

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Create and manage surveys

Gauge satisfaction and receive information for improvement and success

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Create, save, and re-purpose templates for emails, forms, etc.

Sample files or documents that could be customized as needed or used as is

Edit text as needed

Set up connections to third-party platforms to improve business processes

Customize, sell, and distribute tickets

Store and manage online video content

Supports various video file formats

Track visitors and purpose of visits

Record, update and manage waiting lists

Track and analyze information regarding website visitors

Publishing and managing websites across the internet.

Seamlessly integrates with 3rd party websites

It gives you centralized tools to update, organize, and maintain your website with ease. Reviewers indicate Wix’s user-friendly dashboard simplifies content updates, SEO, and app integration, making management straightforward for all skill levels, though some wish for more advanced options.

Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain

An extended application or connector that enables users to perform additional services with their current set of tools

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.3 (10,641)

4.3

Based on 10,641 reviews

## Pricing

Value for money

4.3 (8445)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/169007/Wix/pricing/)

Light

$17.00

Flat Rate,Per Month

It includes:

-   2GB storage space
-   Light marketing suite
-   Free domain for 1 year
-   Multi-cloud hosting
-   2 site collaborators

Core

$29.00

Flat Rate,Per Month

It includes:

-   Basic marketing suite
-   50 GB storage space
-   Basic site analytics
-   Accept payments
-   Basic eCommerce
-   Customer Accounts
-   Events Calendar
-   Accept Payments

Business

$39.00

Flat Rate,Per Month

It includes:

-   100 GB storage space
-   Standard marketing suite
-   Standard site analytics
-   Standard eCommerce
-   Accept Recurring Payments
-   Social Selling
-   Sales Tax Automation
-   Product Catalog

Business Elite

$159.00

Flat Rate,Per Month

It includes:

-   Unlimited storage space
-   Advanced marketing suite
-   Advanced site analytics
-   Advanced eCommerce
-   Advanced developer platform
-   Abandoned Cart Recovery
-   Pre-orders
-   Egift Cards

Value for money

4.3 (8,445)

4.3

Based on 8,445 reviews

## Integrations

[

Google Drive](https://www.capterra.com/p/161425/Drive/)[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Gmail](https://www.capterra.com/p/202338/Gmail/)[

QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.2 (7602)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.2 (7,602)

4.2

Based on 7,602 reviews

## User reviews

Overall rating

4.4

Based on 10,696 reviews

Filter by rating

5(6074)

4(3347)

3(1032)

2(165)

1(78)

Mentioned topic

Sorted by most recent

MO

Makenna O.

Marketing Manager

Facilities Services

### "Wix Website Builder"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

June 10, 2026

Pros

The thing I like most about Wix is that it has an incredibly detailed analysis of traffic to your website.

Cons

The thing that I like least about Wix is the way that it cuts off the edges of what can be seen and it does glitch at inconvenient times.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KM

Karla M.

Marketing

Construction

### "Great Customer Support"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 9, 2026

Great - the tools and support are a great value. I find more options here than other sites I have used in the past to build a website.

Pros

Value and Customer Service - \[sensitive content hidden\] was amazing and fixed my issue in under 10 minutes. Truly a lifesaver.

Cons

Sometimes it is hard to find what I am looking for but it is usually there, I just have to poke around, but eventually I find it.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LS

Liz S.

Owner

Design

### "Great for beginners and great customer support"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

June 9, 2026

I have been using them for over 10 years and I've always been super thankful for the help and the patience for those of us that are not as HTML savvy as others!

Pros

The AI features are amazing. Excellent customer support as well. Chat is always available and very patient!

Cons

I don't like the new studio editor versus harmony idea… I had no idea they were different price points. I wish that would've been explained easier.

Alternatives considered

[GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)

Reasons for choosing Wix

Honestly, the Customer Service is excellent.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AH

ANDREA H.

owner

Online Media

### "Ecommerce, help with order notifications"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 8, 2026

Automations care with \[sensitive content hidden\] was smooth. Thank you so much.

Pros

Customer care was great today. First person got me to the Automations dept and they resolved the issue. \[sensitive content hidden\] sent me screenshots how to get to the right place.

Cons

I would not have been able to fix the issue on my own. not a big deal. Thank you so much.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

NT

Nicola T.

Vocal coach

Entertainment

### "Good Website builder"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

June 7, 2026

Pros

I like that it is a cheap and easy way to set up your own website. It is very user friendly and easy to upload everything.

Cons

Although it was easy to use it was hard to get some of the formattign right and get my vision onto the site.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SA

Suman A.

Owner,Bookkeeper,Tax Preparer

Accounting

### "Best Website Builder for Beginners"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

June 7, 2026

Wix is the go-to platform for building a professional-looking website without any coding. It covers everything from basic blogs to small e-commerce stores with ease. Ideal for freelancers and small business owners who need an attractive site up quickly.

Pros

Incredibly easy to use with a drag-and-drop editor and hundreds of templates. Great built-in marketing and SEO tools, video/image support is excellent, and the free plan is generous for getting started.

Cons

Can't switch templates once your site is live without rebuilding. Performance can lag on image-heavy pages. Advanced features require higher-priced plans that can add up quickly.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LB

Lukasz B.

VD

Education Management

### "Perfect choice for buissnes"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 7, 2026

Always been glad to work with it. Site has deliver över 6 mln Euro to us. Very simpel and easy to learn even for personal who is not used to webb.

Pros

Customer Support and easy layout. Very simpel to work with and to customize for buissnes. Good speed for customers.

Cons

AI Chatt - before i get to human suport Take a moment to get through te AI bot before you get a real help from site. But the do great work when you conect with them.

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

Easier to work with than previous programs

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KS

Kip S.

Owner

Marketing and Advertising

### "Great Products and excellent, responsive customer service."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 6, 2026

My experience with Wix has been great. I have used their products for many years over numerous projects.

Pros

Product development and customer are great. The quality of the products they offer are a real value and easy to use for both beginner and more advanced users.

Cons

Would like to see the same level of product adoption as Shopify has with many 3rd party vendors. But the Wix App marketplace typically has an integration solution.

Alternatives considered

[Webflow](https://www.capterra.com/p/136159/Webflow/)

Reasons for choosing Wix

Ease of use, product development, and value.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

WT

Wala T.

Owner

Events Services

### "WiX is easy and offer a lot when it comes to control."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 6, 2026

I went with WiX because I didn't know what to tell a web-designer so I thought WiX was easier but I have stayed for 5 years plus now.

Pros

It's easy to use and you're able to do your own edits. WiX also keeps up to date with trends and functions and it's all pretty much self explanatory.

Cons

I'd like to be able to do quicker website redesigns. I'd love to be able to pick a template and upgrade the entire website but that might just ben wishful thinking.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RR

Rosanne R.

Communications Director

Health, Wellness and Fitness

### "Click after click, Wix is never disappoints! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 4, 2026

Clients often need an easy choice when designing their websites, and they need something reliable as well. This is where WIX comes through and delivers time and time again.

Pros

One of the best things about WIx is that they are always improving. Making websites easier to design and for the audience to enjoy as well.

Cons

There are times when it would be nice to have more design freedom, but for most people they have all the tools they need.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/169007/Wix/reviews/)

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