# Wix Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Wix Software - reviews, pricing plans, popular comparisons to other Website Builder products and more.

Source: https://www.capterra.com/p/169007/Wix

---

# 

 Wix Software Review 2026: Features, Integrations, Pros & Cons

Last updated on June 2, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Wix

## What is Wix?

Wix is a leading website creation platform for SMBs and individuals to build and manage professional websites, online stores, portfolios, blogs, and booking systems without technical skills. Users can create sites with Wix Harmony, Wix’s AI website builder, or start from a template and customize everything using a drag-and-drop editor. Wix combines website creation with built-in business tools to help users launch and manage their online presence from one platform. Each site includes secure multi-cloud hosting, enterprise-grade security, mobile optimization, and performance infrastructure. Wix also provides domain registration with 400+ TLDs, SEO tools, analytics, and marketing features. The platform includes AI tools for generating content, images, and SEO metadata, as well as support for eCommerce, payments, bookings, publishing, automation, and developer tools for advanced customization.

## What is Wix used for?

[Website Builder](https://www.capterra.com/website-builder-software/)[eCommerce](https://www.capterra.com/ecommerce-software/)[Blog](https://www.capterra.com/blog-software/)

Recognitions

Shortlist

Top alternative

Featured

Overall rating

Based on 10,687 user reviews

Reviews sentiment

Positive

88%

Neutral

10%

Negative

2%

Pros & cons

Beginner-friendly website builder

Intuitive drag-and-drop editor

Slow website loading times

Occasional glitches and crashes

Starting price

$17

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

-   eCommerce / 2025
-   Landing Page / 2025
-   Website Builder / 2025

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Wix?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.wix.com&name=Wix)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Wix

4.4 (10,687)

VS.

[4.5 (266)](https://www.capterra.com/p/136159/Webflow/reviews/)

Starting Price

$17

Flat Rate, Per Month

Starting Price

$18

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (10,634)

Ease Of Use

4.1 (264)

Value For Money

4.3 (8,436)

Value For Money

4.2 (223)

Customer Service

4.2 (7,593)

Customer Service

4.1 (189)

## Wix alternatives

[4.2 (1,307)](https://www.capterra.com/p/135618/Odoo/reviews/)

Starting price

$31.10

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

83%

of reviewers

rated it above 4 stars

[4.2 (991)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

Highest Rated

[4.6 (6,040)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.5 (1,139)](https://www.capterra.com/p/148516/Marketing-360/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/169007/Wix/alternatives/)

## FAQs about Wix

Overview

### What problems does Wix solve?

Wix solves the problem of slow, code-heavy website launches by giving small businesses, freelancers, creators, and agencies drag-and-drop tools, templates, hosting, and built-in features for portfolios, blogs, booking, forms, and online stores. It helps nontechnical teams publish mobile-friendly sites quickly, manage content easily, and establish a professional online presence without developers.

Answer based on 8642 reviews

Overview

### Which roles and teams benefit most from Wix?

Wix is most used by business owners, founders, and executives who need to launch branded websites, capture leads, and manage online presence without heavy technical support. Designers, photographers, and freelancers use it to showcase portfolios, while marketers, consultants, educators, and developers build landing pages, client sites, and content-driven experiences.

Answer based on 10549 reviews

Overview

### What company size and industries is Wix built for?

Wix is built primarily for small businesses, which make up 83% of reviewers, with Marketing and Advertising leading at 9%. It serves eCommerce businesses, portfolio creators, bloggers, restaurants, non-profits, fashion brands, electronics retailers, and event organizers, with additional use across Computer Software and Information Technology and Services at 6% each.

Answer based on 10668 reviews

Features and Usability

### What are the key features of Wix?

Wix offers core website creation tools like a drag-and-drop editor, pre-built templates, website hosting, custom domains, and responsive web design. Differentiating features include CMS and blog management, SEO management, email marketing, online booking, and online store builder tools, plus customization through Velo and third-party integrations.

Answer based on 6647 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Wix starts at $17/month for the Light plan, with Core at 29, Business at 39, and Business Elite at 159. A free version and free trial are available. Reviewers say pricing can feel expensive for multiple sites, email add-ons, and some advanced features, though others find it good value.

Answer based on 3069 reviews

Integrations

### Which third-party tools and platforms does Wix integrate with?

Wix connects natively to PayPal, Google Ads, Google Analytics 360, Google Calendar, YouTube, Instagram, Mailchimp, and Stripe. It supports over 70 integrations overall, with options spanning marketing, analytics, social media, scheduling, and payments. Catalog listings also include Gmail, Eventbrite, GitHub, and Dropbox Business.

Answer based on 1576 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Wix?

Wix is generally quick to onboard for nontechnical users, beginners, and small teams because the drag-and-drop editor and templates are easy to grasp. Training support includes webinars, videos, and documentation. Reviewers note a modest learning curve at first, while users handling advanced design changes, forms, or add-on apps usually need more time.

Answer based on 343 reviews

Getting Started and Support

### What customer support options does Wix offer, and how do users rate the experience?

Wix offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe support as responsive and helpful for routine questions, but experiences are mixed: some report slow email replies, limited issue resolution for complex problems, and frustration when urgent billing or technical issues take days to solve.

Answer based on 1615 reviews

## Who uses Wix?

Based on Capterra reviews from the past year

Talk to a software expert

to get a free software list  
tailored to your business needs

Company size

Based on 568 reviews

100%

75%

50%

25%

Smallbusiness

Midsizebusinesses

Enterprise

Top job functions

Based on 568 reviews

Administrative

25%

Administrative

25%

Creative & Design

24%

Entrepreneurs/ Owners

11%

Consulting

6%

Others

34%

Top industries

Based on 568 reviews

Health, Wellness and Fitness

31%

Arts and Crafts

24%

Education Management

18%

Professional Training & Coaching

15%

Other

12%

## Pros and Cons

Beginner-friendly website builder

93% positive reviews out of 2843

Most users comment ease of use allows quick website setup, even for those with minimal experience.

Mandeep A

Japanese Head Spa, 1 employee.

"Wix has been so easy to use, i love how the features are so user friendly, my website navigation is so easy for clients to get all the information they need and get booking."

Slow website loading times

78% negative reviews out of 662

Most users comment performance and speed issues cause lag, slow page loads, and editing frustrations.

Renata Z

Naturopathic Doctor, 1 employee.

"The website lagged incredibly and made building a website 50x longer and more annoying + complicated than it should be."

Intuitive drag-and-drop editor

93% positive reviews out of 1017

Most users report drag and drop enables flexible, visual site design without coding or technical skills.

Segun D

Digital Marketing Manager, 11 - 50 employees.

"With Wix, I am able to seamlessly create and design highly responsive websites without coding via drag and drop functionality."

Occasional glitches and crashes

55% negative reviews out of 573

Some users report bugs and issues cause random freezes, cart crashes, and challenging support interactions.

Bernard O

Art illustrator, 11 - 50 employees.

"It becomes frustrating when you're in the middle of a task and the application freezes, making it impossible to proceed until it starts responding again."

Efficient client website management

91% positive reviews out of 473

Most reviewers indicate client support simplifies creating, updating, and handing off websites for clients.

Kelly K

Owner and Operator, 1 employee.

"I have built several websites for clients and myself over the years and I love the products, versatility and customer service."

Restricted customization options

70% negative reviews out of 306

Most reviewers describe limitations restrict template flexibility, advanced features, and access to website code.

Alfred A

Journalist , 2 - 10 employees.

"The templates are simple but then you cant style it that much and i think is one of the ways it limits you from enjoying the platform."

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Website Management

4.5 (1,906)

67.52% of 1906 reviewers that rated this feature as important or highly important

It gives you centralized tools to update, organize, and maintain your website with ease. Reviewers indicate Wix’s user-friendly dashboard simplifies content updates, SEO, and app integration, making management straightforward for all skill levels, though some wish for more advanced options.

Real Time Editing

4.6 (1,564)

62.28% of 1564 reviewers that rated this feature as important or highly important

With this capability, you can instantly see website changes as you make them, streamlining updates and collaboration. Reviewers appreciate how it speeds up editing, enables teamwork, and allows quick error correction, though some mention occasional interface complexity or limited advanced options.

Customizable Templates

4.4 (1,433)

64.27% of 1433 reviewers that rated this feature as important or highly important

Wix provides a wide variety of customizable templates, helping you quickly build professional sites tailored to your brand. Some reviewers find the templates flexible and easy to personalize, though a few mention limitations when switching templates or needing deeper customization.

Landing Pages/Web Forms

4.4 (1,421)

56.51% of 1421 reviewers that rated this feature as important or highly important

You can efficiently create and customize landing pages and web forms to capture leads and drive engagement. Reviewers appreciate the variety of templates, ease of integration with email/CRM tools, and customization, though some note occasional design or reply limitations.

Drag & Drop

4.5 (1,175)

56.60% of 1175 reviewers that rated this feature as important or highly important

Wix offers an intuitive drag-and-drop interface, letting you easily arrange elements without coding. Users think this aspect makes site creation accessible for beginners and efficient for non-coders, highlighting its flexibility and mobile editing, though a few mention minor usability quirks.

Customizable Branding

4.4 (1,394)

62.05% of 1394 reviewers that rated this feature as important or highly important

Add customized logos and colors to align with company branding

Wix 177 features

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Ability to insert animations/transitions

Application programming interface that allows for integration with other systems/databases

Manage various aspects of appointments including booking, rescheduling, canceling

Schedule appointments via a calendar

Manage the process of evaluating documents or requests submitted for approval

Manage attendance for classes, shifts, meetings, or events

Track the attendance of specific individuals or groups

Process of managing, tracking, and communicating with individuals who are registered to attend an event

Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A)

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients

Discover the total number of backlinks, referring domains, and referring IPs going to a domain

Create, manage, and send invoices or bills to customers

Create, update, and manage bookings, itineraries, and reservations

Track and manage schedules and meetings via an integrated calendar

Synchronize with other calendars to view mutual availability and schedules

Notifications/alerts for upcoming events or tasks

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Create catalogs of products and/or services

Create and manage digital catalog of products/services with their details, specifications, and price

Organize and group data or items based on various criteria

Create and schedule group classes, recurring appointments, and private sessions, etc.

Schedule in-person or online classes

Electronic storage of stakeholder contact information

Manage contact details and communication with clients

Integration with content management software

Provides a channel for team members to share media files, communicate, and work together

Leave comments and notes on documents for others to view

Manage and track all internal and external communication conducted via calls, email, text, or chat

Automated reminders and confirmations for booked appointments and events via text or email

Manage, organize, and store contact information

Import or export content

Centralized repository to store content and assets

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Facilitates online authoring and publishing of the content

Digitally share pre-made materials and self-created content with others

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Accept and process credit card transactions

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Create branded link campaigns or short links with one or multiple custom domains.

Record customer information, purchase history, and other notes

A collection of customer information such as contact details, demographics, previous interactions, etc.

Access previous interactions or concerns to maintain customer relationships

Store and organize information about customers and previous interactions

Provide online support for your customers through live chat or help desk functionality

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Alter the layout and content of reports

Wix provides a wide variety of customizable templates, helping you quickly build professional sites tailored to your brand. Some reviewers find the templates flexible and easy to personalize, though a few mention limitations when switching templates or needing deeper customization.

Create labels for products that contain required information such as colors, sizes, dates, etc.

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Discover and connect variety of data sources to the application for analysis

Import and export data to and from software applications

Protect sensitive data for digital privacy

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Graphical representation of data

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Track products that are for sale at a reduced price or part of coupon promotions

Store, manage, and track all electronic documents in a centralized location

Wix offers an intuitive drag-and-drop interface, letting you easily arrange elements without coding. Users think this aspect makes site creation accessible for beginners and efficient for non-coders, highlighting its flexibility and mobile editing, though a few mention minor usability quirks.

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Digital forms that are shared and accessed online

Electronically collect payments for goods or services

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Reminders sent via email

Track employee schedules, availability, and performance across projects and tasks

Tracks metrics that provide insight into how a user interacts with any interface or product

A list of events with their respective dates

Schedule and manage the logistics of activities and other gatherings

Plan an event's time and location

Predefined actions automatically performed on the occurance of specific events

Designed for small businesses

Designed for events that occur online

Adds a customizable form to the landing page, usually for the purposes of lead generation

Store, manage and track all forms in a centralized location

Search for specific words or phrases within a document or database

A visual way of interacting with an application or operating system using items such as windows, icons, and menus

Automatically find mutually available meeting time slots across multiple calendars

Curating an intentional list of prospective guests as per relative interests to achieve specific goals.

Edit, touch up, and convert images for publishing

Store and manage images

Manage the instructor/teacher's schedule, tasks, responsibilities

An application for source code editing, compiling, and debugging

Track and manage inventory levels to maintain proper supply

Track positioning in search engines over time

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

Track and monitor a specific set of keywords

Group and package individual but related items as one package set

Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support

You can efficiently create and customize landing pages and web forms to capture leads and drive engagement. Reviewers appreciate the variety of templates, ease of integration with email/CRM tools, and customization, though some note occasional design or reply limitations.

Configure publication's layout before publishing

Manage the process of attracting and converting business prospects into leads

Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance

Ability to chat online in real time

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Collection of images, videos and other digital content that can be used

Database of members to track personal information of individuals and families

The activity of promoting the sale of goods at retail

Access software remotely via mobile devices

Unique word that contains letters or numbers that identifies specific campaigns

Observe and track the demand, usage, progress or quality of a system, product, or user

Allows for businesses to run a variety of different campaigns across different channels

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage and support multiple languages

Manage and support multiple locations

Manage multiple teams and operations from a central location

Drag and drop/visual interfaces that allow non-tech users to build without writing code

Book meetings and appointments through a website or digital platform

Add tools to web pages to handle online bookings

Accept and process online payment transactions

Includes functionalities for creating custom eCommerce websites

Manage and track customer orders for goods, investments, or any other purchases

Track orders throughout the fulfillment process

Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more

Accept, record, and reconcile financial transactions

Organize and manage the accomplishments and development of employees or performance of applications or systems

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Integrates with point of sale (POS) systems

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

Pre-defined templates within a library for common cases such as contracts, websites, emails, and more

Preview materials before finalizing projects

Track and manage the profit margin between the cost of a product and its selling price.

Tool used to determine accurate pricing and product eligibility for borrowers

Present a catalog of inventory that customers can view

Design, communicate, and distribute incentives to perform a specific action

Track/optimize rates in relation to usage

Ratings/Reviews

With this capability, you can instantly see website changes as you make them, streamlining updates and collaboration. Reviewers appreciate how it speeds up editing, enables teamwork, and allows quick error correction, though some mention occasional interface complexity or limited advanced options.

Notifications that are delivered to users as soon as an event occurs

Based on availability, instantly confirm or deny a request when a new booking is made

Receive system updates as soon as any changes are made

Schedule repeating appointments based on a duration of time

Automated process of charging customers at regular intervals for repeated access or use of a product or service

Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Web design that automatically adjusts to look good on different screen sizes

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Plan availability and assign specific time slots for tasks and resources

Search and filter data across systems to locate required information by entering keywords or certain criteria

Securely stores data to prevent data loss or breaches

Optimize and manage the search engine optimization efforts for a website or digital content

Manage and track orders being shipped to customers

Checkout of online store

Send messages via SMS

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Market event via social media tools

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Create and manage surveys

Gauge satisfaction and receive information for improvement and success

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Create, save, and re-purpose templates for emails, forms, etc.

Sample files or documents that could be customized as needed or used as is

Edit text as needed

Set up connections to third-party platforms to improve business processes

Customize, sell, and distribute tickets

Store and manage online video content

Supports various video file formats

Track visitors and purpose of visits

Record, update and manage waiting lists

Track and analyze information regarding website visitors

Publishing and managing websites across the internet.

Seamlessly integrates with 3rd party websites

It gives you centralized tools to update, organize, and maintain your website with ease. Reviewers indicate Wix’s user-friendly dashboard simplifies content updates, SEO, and app integration, making management straightforward for all skill levels, though some wish for more advanced options.

Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain

An extended application or connector that enables users to perform additional services with their current set of tools

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.3 (10,632)

4.3

Based on 10,632 reviews

## Pricing

Value for money

4.3 (8436)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/169007/Wix/pricing/)

Light

$17.00

Flat Rate,Per Month

It includes:

-   2GB storage space
-   Light marketing suite
-   Free domain for 1 year
-   Multi-cloud hosting
-   2 site collaborators

Core

$29.00

Flat Rate,Per Month

It includes:

-   Basic marketing suite
-   50 GB storage space
-   Basic site analytics
-   Accept payments
-   Basic eCommerce
-   Customer Accounts
-   Events Calendar
-   Accept Payments

Business

$39.00

Flat Rate,Per Month

It includes:

-   100 GB storage space
-   Standard marketing suite
-   Standard site analytics
-   Standard eCommerce
-   Accept Recurring Payments
-   Social Selling
-   Sales Tax Automation
-   Product Catalog

Business Elite

$159.00

Flat Rate,Per Month

It includes:

-   Unlimited storage space
-   Advanced marketing suite
-   Advanced site analytics
-   Advanced eCommerce
-   Advanced developer platform
-   Abandoned Cart Recovery
-   Pre-orders
-   Egift Cards

Value for money

4.3 (8,436)

4.3

Based on 8,436 reviews

## Integrations

[

Google Drive](https://www.capterra.com/p/161425/Drive/)[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Gmail](https://www.capterra.com/p/202338/Gmail/)[

QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.2 (7593)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.2 (7,593)

4.2

Based on 7,593 reviews

## User reviews

Overall rating

4.4

Based on 10,687 reviews

Filter by rating

5(6067)

4(3345)

3(1032)

2(165)

1(78)

Mentioned topic

Sorted by most recent

AC

Alisa C.

Treasurer

Sports

### "Wix should be your next move for a website!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 4, 2026

Great product and great support! I am not a web designer but I managed to figure it out and put together a great product.

Pros

I cannot say enough good things about this company. To keep this short, I will mention highlights - the customer service is AMAZING! The product is easy to use and great value for money. We have just gotten started and I am looking forward to adding more of the features. I love you guys!!!!

Cons

I had to use Velo to custom code a few things but it was not too hard. We are a membership club and the membership widget options were not exactly what we needed but we could work around this.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DB

Dan B.

director

Media Production

### "Great customer service."

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

June 3, 2026

Overall I am a loyal customer who just signed up for another 2 years and would recommend them to other users

Pros

It has a good way of using up to date software to make great websites. The interface, whilst reasonable complicated is really usable with some famiarity

Cons

It's unfortunate that they try to charge you more than they would a new customer. I understand it but it was twice as expensive. However, with some perseverance and a great customer service person I was able to reduce my renewal to a level I felt was fair.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

NP

Nakita P.

Firearms Instructor and CEO

Professional Training & Coaching

### "Beginner user friendly platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

June 2, 2026

My overall experience with Wix has been great. I'm not a techy person, but I was able to build my own website and fix or tweak things as my ideas change. I'd say it's very user-friendly but at times a bit frustrating.

Pros

Easy to use and navigate, with little tech knowledge required. A lot of great features, awesome customer support.

Cons

It's very user-friendly for those of us in the firearms training industry. This platform offers very little choice for accepting payment. I think this is something that can be improved.

Switched from

[Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/)

[Square for Retail](https://www.capterra.com/p/170272/Square-for-Retail/)

[Square Payments](https://www.capterra.com/p/170278/Square-Payments-Processing/)

[Square Online](https://www.capterra.com/p/275800/Square-Online/)

[Square Appointments](https://www.capterra.com/p/170263/Square-Appointments/)

After 13 years with Square, they decided that my business goes against their new terms & conditions. They gave me a 30-day notice and then terminated my website and ability to accept payments.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DA

Derek A.

Owner - All Round Hat wearer

Arts and Crafts

### "Wix is a solid platform for your needs"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

June 2, 2026

Again...WIX is a pretty solid, all-around platform that covers most of my online business needs. They are also constantly evolving to add more services to better suit my needs.

Pros

WIX is a pretty solid, all-around platform that covers most of my online business needs. They are also constantly evolving to add more services to better suit my needs.

Cons

Nothing really here to complain about. I've been a user for almost a decade and most of the issues lay in what I'm not utilizing rather than any deficiencies

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RC

Richmond C.

Division Director

Real Estate

### "Friendly Tech Support Staff saved my day!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

June 2, 2026

Overall it's still acceptable cos with the live tech support it makes a big difference when issues arise

Pros

Tech support was great and managed to resolve my issue about CMS. Tried many methods and went online to find solutions still to no avail. Finally approached the Live Support and got help from there and issues resolved.

Cons

Some functionality still feel restricted. Wish the statis page cap can be raised to 200 instead and then I won't have issues today

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

EP

Erin P.

Owner

Health, Wellness and Fitness

### "Wix Works!"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

June 1, 2026

Overall I have found Wix to be free of most issues and bugs, which is great. It makes it easy for us to use for our business marketing and advertisement and is simple to work with!

Pros

I like most that Wix offers many features and customizable options. They are relatively easy to use and look great!

Cons

My least favorite part about Wix is the price increase we had last year - increases are expected but doubling the price seems a bit excessive.

Alternatives considered

[StyleSeat](https://www.capterra.com/p/176521/StyleSeat/)

[Square Online](https://www.capterra.com/p/275800/Square-Online/)

[Canva](https://www.capterra.com/p/168956/Canva/)

[Weebly](https://www.capterra.com/p/246168/Weebly/)

Reasons for choosing Wix

Wix had the best reviews and price point at the time that we started. Also the best customizable features.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BL

Bruno L.

Senior Engineer

Management Consulting

### "Unmatched Design Freedom with a Few Scalability Hurdles"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

May 31, 2026

Overall, my experience with Wix has been highly positive, making it an excellent, reliable platform for small to medium-sized businesses, freelancers, and creatives who need a professional online presence without developer costs. It bridges the gap between complex web development and absolute beginners by offering an unmatched level of visual design freedom. The platform handles all the technical heavy lifting—including secure cloud hosting, automated site backups, and SSL certification—entirely in the background, allowing users to focus entirely on branding, content creation, and business growth.

Pros

What stands out most about Wix is its unmatched balance between user-friendly accessibility and design freedom. As someone without a background in web development or coding, the unstructured drag-and-drop editor feels incredibly intuitive. Unlike other platforms that force content into rigid grids or rows, Wix allows pixel-level placement. You can position text boxes, images, and buttons exactly where you want them, giving you complete creative control over the visual layout.

Cons

While Wix offers incredible flexibility for initial design, its biggest drawback is that you cannot switch your website's template once it is live. If you decide a year down the road that your business needs a completely different layout or structural theme, you cannot simply apply a new template to your existing content. Instead, you are forced to manually rebuild your entire website from scratch on a new theme, which creates massive friction and consumes significant time as your brand scales.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reasons for choosing Wix

While Shopify is an undisputed powerhouse for large-scale retail, I chose Wix because it offers far superior design flexibility and a much better balance for businesses that sell both services and products.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SK

Sheniga K.

Consultant

Education Management

### "Wix review"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

2.0

2.0

Likelihood to Recommend

8/10

May 28, 2026

Overall, Wix provides a smooth and accessible website‑building experience, especially for users who want to get started quickly without technical complexity. It is well suited for small to medium‑sized use cases, but may require alternative solutions as needs become more advanced.

Pros

Wix is easy to use and makes it simple to create professional‑looking websites without needing technical expertise. The drag‑and‑drop editor, pre‑built templates, and built‑in tools allow users to quickly design and publish content. It also offers a wide range of features such as hosting, integrations, and basic marketing tools, all within one platform.

Cons

Wix can feel restrictive when more advanced customisation or scalability is required. Once a template is selected, making structural changes can be limiting. Performance and flexibility may also not match more developer‑oriented platforms, particularly for complex or high‑traffic sites.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TJ

Theresa J.

Adjunct Professor

E-Learning

### "Wix in Review "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

May 27, 2026

Easy fast website. For someone who wants a professional-looking site without technical headaches, Wix is honestly one of the best options out there.

Pros

It is beginner-friendly. Way better than it used to be. Good templates and customization. Drag-and-drop is simple.

Cons

limiting compared to WordPress or Webflow. Can get heavy or slower if the site is overloaded with Starts cheap, but costs can climb with premium features, apps, domains, email, etc. animations/apps.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DB

Dave B.

Owner

Consumer Goods

### "Top Notch Customer Service"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

May 25, 2026

Wilbert was helping me and has shown to be extremely helpful. Also fast at helping to, with easy instructions. Way above average. Keep up the good work Wix!

Pros

Good product and exceptional customer service. I have used Wix for a long time and have many positive experiences.

Cons

Difficulty navigating the website. Luckily, there is a help chat which had no wait time. They are good at helping if that happens. Many features are helpful but at first it can be confusing.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/169007/Wix/reviews/)

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Popular comparisons

[Squarespace vs Wix](https://www.capterra.com/compare/143461-169007/Squarespace-vs-Wix)[Webnode vs Wix](https://www.capterra.com/compare/167799-169007/Webnode-vs-Wix)[Pixpa vs Wix](https://www.capterra.com/compare/152263-169007/Pixpa-vs-Wix)[GoDaddy Website Builder vs Wix](https://www.capterra.com/compare/169007-182500/Wix-vs-GoDaddy-Website-Builder)[Elementor vs Wix](https://www.capterra.com/compare/169007-169468/Wix-vs-Elementor)[SITE123 vs Wix](https://www.capterra.com/compare/152921-169007/SITE123-vs-Wix)[Marketing 360 vs Wix](https://www.capterra.com/compare/148516-169007/Marketing-360-vs-Wix)[Weebly vs Wix](https://www.capterra.com/compare/169007-246168/Wix-vs-Weebly)

[Odoo vs Wix](https://www.capterra.com/compare/135618-169007/Odoo-vs-Wix)[Mailchimp vs Wix](https://www.capterra.com/compare/110228-169007/MailChimp-vs-Wix)[ClickFunnels vs Wix](https://www.capterra.com/compare/156583-169007/ClickFunnels-vs-Wix)[Kajabi vs Wix](https://www.capterra.com/compare/154682-169007/Kajabi-vs-Wix)[ikas vs Wix](https://www.capterra.com/compare/169007-10006487/Wix-vs-ikas)[Webador vs Wix](https://www.capterra.com/compare/169007-195774/Wix-vs-JouwWeb)[Webflow vs Wix](https://www.capterra.com/compare/136159-169007/Webflow-vs-Wix)[PrestaShop vs Wix](https://www.capterra.com/compare/134005-169007/PrestaShop-vs-Wix)