# Wix Pricing: A Comprehensive Guide | Capterra > Check out the Wix pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/169007/Wix/pricing --- Wix Pricing Guide 2025 Last updated on June 11, 2025 Written by [Preksha Buttan](https://www.capterra.com/resources/author/pbuttan/) Writer Edited by [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) Editor Pricing for Wix [4.4 (10661)](#reviews) User rating:[ 4.4 ](#reviews) Based on (10,661) reviews ## Overview of Wix pricing Wix is a highly rated website builder software recognized in our [2024 Capterra Shortlist for website builder](https://www.capterra.com/website-builder-software/shortlist/). It offers a drag-and-drop builder and customizable website templates that simplify the website designing process. It also includes features such as an eCommerce store builder, online booking management, and marketing tools to enhance the SEO ranking of the website.  Wix offers two platforms: Wix and Wix Studio. Both are designed for website building but serve different audiences. Wix is tailored for users without technical expertise, making it ideal for beginners and small businesses. On the other hand, Wix Studio is built for professional web designers, developers, and enterprises, offering advanced tools and flexibility. Each platform features distinct pricing plans, varying in features, user capacity, and specialized capabilities to suit diverse needs. We analyzed our database of verified user reviews and interactions to help you identify the critical distinctions between each plan and choose the right one based on your team size and project complexity. Let’s compare these plans in detail: Light $17.00 Flat Rate,Per Month * * * It Includes - 2GB storage space - Light marketing suite - Free domain for 1 year - Multi-cloud hosting - 2 site collaborators Core $29.00 Flat Rate,Per Month * * * It Includes - Basic marketing suite - 50 GB storage space - Basic site analytics - Accept payments - Basic eCommerce - Customer Accounts Business $39.00 Flat Rate,Per Month * * * It Includes - 100 GB storage space - Standard marketing suite - Standard site analytics - Standard eCommerce - Accept Recurring Payments - Social Selling Business Elite $159.00 Flat Rate,Per Month * * * It Includes - Unlimited storage space - Advanced marketing suite - Advanced site analytics - Advanced eCommerce - Advanced developer platform - Abandoned Cart Recovery The latest information on pricing is available on Wix. ## Cost breakdown Designed to meet the needs of different types of users, from individual freelancers to large organizations, Wix offers a flexible pricing structure. With multiple pricing tiers and various feature sets, teams can select the plan that best aligns with their goals and budget. ### Starting price #### Wix Wix offers a free plan, allowing you to create a basic website at no cost. To unlock premium features, you’ll need to upgrade to a paid plan.  Pricing starts with the Light plan at $17 per month. The Core plan is $29 per month, the Business plan is $36 per month, and the top-tier Business Elite plan costs $159 per month. All plans are billed annually, and you can try any paid plan free for 14 days. Wix also has an Enterprise plan which is tailored for large organizations seeking scalable and customizable solutions. However, you’ll need to contact the Wix team for the pricing details of this plan. #### Wix Studio Wix Studio’s pricing starts with the Basic plan at $19 per month. The Standard plan is $27 per month, the Plus plan is $34 per month, and the Elite plan is $159 per month. All of these plans are available for a 14-day free trial. ### Billing options Wix offers a range of billing options to suit various user needs: - **Monthly subscription**: Ideal for short-term projects or those seeking flexibility, this plan is billed monthly. - **Yearly subscription**: Billed annually, this option often comes at a discounted rate compared to the monthly plan, making it cost-effective for long-term commitments. - **Multi-year subscription**: Billed every 2 or 3 years, this plan typically offers the best value per month, providing significant savings over time. Longer-term plans frequently include additional benefits, such as a free domain voucher for the first year. ### Feature differentiation Wix and Wix Studio are designed to cater to different user groups and offer unique functionalities tailored to their specific needs. Each pricing plan within these platforms comes with distinct features, enabling users to choose a plan that best aligns with their business goals and requirements. Some of these features include: - **Collaborators** enable multiple users to work on a site simultaneously, but the number allowed depends on the pricing plan. Wix supports 2-15 collaborators, while Wix Studio accommodates 3-100 collaborators. - **Storage space**, used for saving images, videos, audio files, and documents, is available in all plans with varying limits. Wix offers storage from 2GB to unlimited, whereas Wix Studio provides 10GB to unlimited storage. - **Payment tools** let you accept online payments and manage transactions through a dedicated dashboard. These tools are included in both platforms but are accessible only with higher-priced plans. - **Lead capture forms** help collect customer details through registration forms. This feature is available on both platforms, though the number of forms supported varies by pricing plan. - **Booking platform** allows for online appointment scheduling and calendar management. While both Wix and Wix Studio include this feature, Wix Studio offers advanced capabilities, such as multi-location booking, which is not available in Wix. ## What users say about Wix pricing Our team analyzed 850+ reviews from verified users of Wix on our website in the last two years to understand their views about the software’s pricing.  User feedback on Wix's pricing reveals a mix of opinions. Many users appreciate its flexibility in pricing and options, noting that features like templates and design tools add value. However, some users express concerns over the cost, particularly when additional features or upgrades are required. Others find the pricing structure complex or less accommodating for small businesses or tighter budgets. Despite this, many believe the value provided by Wix justifies the cost, especially for larger or more established businesses. Here are some user review excerpts about Wix pricing[\[1\]](#footnotes): Vanessa M.OwnerDesign2+ years “It is a good choice for a medium-sized company but for a low-budget start-up, the basic plan is still expensive.” July 27, 2023 Marcia M.communicationBroadcast Media1-2 years “My experience with Wix was and still is very good, first because the cost is zero and if you want to pay the cost is also very low, Wix's work is very good and the results are incredible” August 23, 2023 Bailey Z.Director of Development, Brant StrategistMarketing and Advertising1-2 years “This can be a bit frustrating for small businesses on a budget who may not be able to afford the higher-priced plans that offer more features.” June 6, 2023 [Read more Wix reviews here](https://www.capterra.com/p/169007/Wix/reviews/). ## Detailed breakdown of Wix pricing plans ### Wix #### Free plan **Ideal for**: Individuals looking to establish an online presence without incurring initial costs and business managers wanting to try a tool before investing The free plan lets you sign up and create a fully functioning website without having to pay anything. However, this plan only offers basic features. To access premium features, you’ll have to upgrade to a paid plan. **Free plan features**[**\[2\]**](#footnotes)**:** - **Website builder**: Build your website using a drag-and-drop editor without requiring coding knowledge. The platform allows you to easily add text, images, and other elements to create a functional website. - **Templates**: Access a variety of templates that are predesigned for several use cases. These templates provide a structured layout that can be customized to meet your needs.  - **Wix subdomain**: Host your website on a Wix-branded subdomain, formatted as “username.wixsite.com/sitename”. This subdomain includes Wix branding and cannot be changed unless upgraded to a premium plan. #### Light plan **Priced at**: $17 per month, billed annually **Ideal for**: Small businesses looking to establish online presence on a limited budget The Light plan supports two collaborators, provides 2GB of storage for files and media, and offers a free domain for a year. This plan gives you a basic set of features needed to create and manage a website.  **Light plan features**[**\[2\]**](#footnotes)**:** - **Custom domain**: Connect your website to a personalized domain name, such as “www.yourbusiness.com”, enhancing your brand's professionalism and making it easier for visitors to find your site. This feature replaces the default Wix subdomain, providing a more memorable and credible web address. - **Remove Wix branding**: Eliminate Wix advertisements and branding from your website, resulting in a cleaner and more professional appearance. This feature allows your content to stand out without distractions, fostering trust and credibility with your audience. - **Lead-capture forms**: Utilize up to four lead-capture forms to collect visitor information, such as email addresses and names, directly through your website. These forms can be customized with up to ten fields each, enabling you to gather relevant data for marketing and communication purposes. _Analytics in Wix (_[_Source_](https://www.capterra.com/p/169007/Wix/)_)_ #### Core plan **Priced at**: $29 per month, billed annually **Ideal for**: Users requiring business functionalities such as eCommerce capabilities, marketing tools, and customer management features The Core plan expands on the basics, offering features that help businesses manage and promote their online presence more effectively. It supports five collaborators, provides 50GB storage space, and offers basic site analytics and eCommerce functionalities. **Core plan features**[**\[2\]**](#footnotes)**:** - **Site analytics**: Monitor your website's performance using integrated analytics tools that provide insights into visitor behavior, traffic sources, and engagement metrics. This data helps you understand your audience and make informed decisions to enhance your site's effectiveness. - **Customer accounts**: Allow visitors to create personal accounts on your website, facilitating a personalized experience and fostering customer loyalty. This feature enables users to manage their profiles, view order histories, and receive tailored content.  - **Sell on marketplaces**: Expand your sales channels by integrating your online store with popular marketplaces, reaching a broader audience and increasing potential revenue. This feature simplifies the process of listing products on external platforms, streamlining inventory and order management. #### Business plan **Priced at**: $36 per month, billed annually **Ideal for**: Growing businesses needing advanced eCommerce tools, increased storage, and enhanced customer engagement option The Business Plan caters to growing businesses with advanced tools for enhanced customer engagement and scalability. It increases the collaborators limit to 10 and storage limit to 100GB. Besides, this plan supports increasing demands with features designed to streamline operations and improve efficiency.  **Business plan features**[**\[2\]**](#footnotes)**:** - **Automate sales tax**: Simplify tax compliance by automatically calculating and applying the correct sales tax rates based on your customers' locations. This feature reduces manual errors and ensures adherence to regional tax regulations, streamlining the checkout process for both you and your customers. - **Loyalty tiers**: Enhance customer retention by implementing a structured loyalty program that rewards repeat purchases. This feature allows you to create multiple tiers with varying benefits, encouraging customers to engage more frequently and spend more to reach higher levels. - **Multiple currencies**: Expand your global reach by enabling transactions in various currencies, providing a localized shopping experience for international customers. This feature allows customers to view prices and make payments in their preferred currency, reducing barriers to purchase.  _Payment in Wix (_[_Source_](https://www.capterra.com/p/169007/Wix/)_)_ #### Business Elite plan **Priced at**: $159 per month, billed annually **Ideal for**: High-traffic businesses that demand custom functionality, multiple sites, and advanced infrastructure support The Business Elite Plan is tailored for businesses with higher traffic and more complex requirements. It supports up to 15 collaborators and provides unlimited storage space. This plan provides premium support and infrastructure to ensure smooth performance, making it an excellent choice for businesses that need tailored solutions to accommodate their advanced goals. **Business Elite plan features**[**\[2\]**](#footnotes)**:** - **Customer care**: Access priority customer support, ensuring prompt assistance for any issues or inquiries. This feature provides dedicated support channels, allowing for quicker resolutions and minimizing downtime. - **Dedicated infrastructure**: Benefit from a robust infrastructure designed to handle high traffic and complex functionalities. It offers advanced server capabilities, ensuring optimal performance, faster load times, and increased reliability. - **Customized reports**: Generate tailored reports to gain insights into your website's performance and user behavior. This feature allows you to create specific analytics reports that align with your business objectives, facilitating informed decision-making. #### Enterprise plan **Priced at**: Available upon request from the vendor **Ideal for**: Large-scale organizations requiring comprehensive, customized solutions with dedicated support and advanced security features The Enterprise plan provides a fully customizable solution with dedicated support, enterprise-level security, and robust tools for managing large-scale operations or multiple sites. It’s designed for businesses requiring maximum flexibility and scalability. **Enterprise plan features**[**\[2\]**](#footnotes)**:** - **Multi-site management**: Oversee multiple websites from a centralized dashboard, streamlining administrative tasks and ensuring brand consistency across all platforms. This feature simplifies updates, content distribution, and performance monitoring, making it efficient to manage a network of sites. - **Custom integrations**: Integrate your website with existing business systems to enhance functionality and streamline operations. This feature allows for tailored solutions that align with your specific workflows, improving efficiency and data synchronization.  - **Dedicated account support**: Receive personalized assistance from a dedicated account manager who understands your business needs and objectives. This feature ensures you have a consistent point of contact for support, strategic guidance, and optimization of your website's performance. _Enterprise solution in Wix (_[_Source_](https://www.capterra.com/p/169007/Wix/)_)_ ### Wix Studio #### Basic plan **Priced at**: $19 per month, billed annually **Ideal for**: Freelancers or solopreneurs creating their first professional website The Basic Plan provides essential website creation tools, including 10GB of storage, support for up to three collaborators, and basic CMS capabilities. It does not include payment processing but is a cost-effective option for simple web functionality. **Basic plan features**[**\[2\]**](#footnotes)**:** - **Custom widgets**: Develop and integrate personalized widgets into your website to enhance functionality and user experience. This feature allows you to create unique elements tailored to your site's specific needs, providing flexibility beyond standard components.  - **Concurrent editing**: Collaborate in real time with team members by simultaneously editing your website. This feature facilitates efficient teamwork, allowing multiple users to make changes and updates without overwriting each other's work.  - **Advanced SEO tools**: Optimize your website's visibility on search engines using comprehensive SEO tools. This feature provides insights and recommendations to improve your site's search rankings, including keyword analysis, meta tag management, and performance tracking. #### Standard plan **Priced at**: $27 per month, billed annually **Ideal for**: Small businesses looking to manage payments and collaborate with a small team The Standard Plan includes the features of the Basic plan as well as offers 50GB of storage, support for up to five collaborators, and payment processing capabilities. It provides enhanced tools for business management and expanded functionality compared to the Basic plan. **Standard plan features**[**\[2\]**](#footnotes)**:** - **Abandoned cart recovery**: Engage customers who have left items in their shopping carts without completing the purchase by sending automated reminder emails. This feature helps recover potential sales by prompting customers to return and finalize their transactions, thereby increasing conversion rates. - **Global Content Delivery Network (CDN)**: Enhance your website's loading speed and performance by distributing content across a network of global servers. A CDN ensures that users access your site from the server closest to their location, reducing latency and improving user experience. - **Multi-calendar sync**: Manage appointments and bookings efficiently by synchronizing multiple calendars into a unified view. This feature allows seamless integration with various calendar platforms, ensuring all schedules are up-to-date and conflicts are minimized. _AI website builder in Wix (_[_Source_](https://www.capterra.com/p/169007/Wix/)_)_ #### Plus plan **Priced at**: $34 per month, billed annually **Ideal for**: Growing teams or mid-sized businesses requiring enhanced functionality The Plus plan builds upon the Basic and Standard plans features. It includes 120GB of storage, supports up to 10 collaborators, and offers advanced CMS capabilities alongside payment processing. It is suitable for managing larger projects and increasing operational efficiency. **Plus plan features**[**\[2\]**](#footnotes)**:** - **Customer care**: Access 24/7 customer support to address any issues or inquiries related to your website. This feature ensures prompt assistance, helping you maintain smooth operations and resolve problems efficiently.  - **Product catalog**: Manage and showcase your products effectively with an organized catalog system. This feature allows you to categorize items, add detailed descriptions, and display images, facilitating a user-friendly shopping experience. - **Branded eGift cards**: Offer customers the option to purchase digital gift cards customized with your brand's logo and design. This feature provides an additional revenue stream and promotes brand loyalty, as recipients are encouraged to shop at your store. #### Elite plan **Priced at**: $159 per month, billed annually **Ideal for**: Established businesses handling complex operations and higher traffic The Elite plan includes the features of all the other plans and delivers unlimited storage, supports up to 15 collaborators, and includes extensive CMS features along with payment processing. It provides robust infrastructure for handling complex operations and high traffic. **Elite plan features**[**\[2\]**](#footnotes)**:** - **Dedicated infrastructure**: Benefit from a robust hosting environment designed to handle high traffic and complex operations. This feature ensures optimal website performance, faster load times, and enhanced reliability, supporting business growth and providing a seamless user experience. - **Multi-location booking**: Manage appointments across various locations efficiently with a centralized booking system. This feature allows customers to schedule services at different branches, streamlining operations and improving customer satisfaction. - **Loyalty program by Smile.io**: Implement a customizable loyalty program to reward repeat customers and encourage ongoing engagement. This feature integrates with your website, enabling the creation of point-based systems, referral incentives, and exclusive offers. _Catalog in Wix (_[_Source_](https://www.capterra.com/p/169007/Wix/)_)_ ## Total cost of ownership When evaluating Wix for your website building needs, it’s important to consider the total cost of ownership (TCO), including the upfront costs and any additional one-off or recurring costs. Here’s a breakdown to help you understand all potential expenses: ### Upfront costs Upfront costs are the initial expenses incurred when purchasing or subscribing to the software, such as licensing, installation, setup, and training. Setup fees typically include customization, data migration, configuration, training, and installation charges. Wix doesn't have any upfront costs or setup fees. You can sign up for the free or paid plan directly from their website. However, you may have to pay extra charges if you want additional automation and integrations in higher-tier plans. It’s important to review each plan’s details to understand what is included and what might incur extra costs. ### Additional costs to consider  When using Wix, the platform offers a free plan that allows you to create a website without any initial payment. However, to access premium features such as connecting a custom domain, removing Wix ads, or utilizing advanced functionalities, you need to upgrade to a paid plan. These paid plans require an upfront payment, which can be billed monthly or annually, depending on your selection. Opting for annual billing often provides a discount compared to monthly payments.  Additionally, if you choose to register a new custom domain through Wix, there will be an upfront cost for the domain registration. This fee is separate from the website subscription and is typically billed annually. #### Services needed to implement or manage the platform Wix provides intuitive tools and templates to help you create a professional website easily, making it accessible for individuals and small businesses. However, businesses with larger operations or unique requirements might need professional design services to ensure their website aligns perfectly with their brand. The platform offers built-in features for SEO, eCommerce, and marketing, but organizations aiming for advanced customization or integrations may benefit from consulting services through Wix-certified developers. These services can help tailor the platform to specific business needs and workflows. #### Internal resources needed for ongoing platform management Effectively managing a Wix website requires a combination of internal resources to ensure its smooth operation and alignment with business objectives. Key roles and responsibilities include: - **Content manager**: Oversees the creation, updating, and organization of website content to keep information current and engaging for visitors. - **SEO specialist**: Optimizes the website to improve search engine rankings, driving organic traffic and enhancing online visibility. - **Web designer**: Maintains and updates the site's visual elements, ensuring a cohesive and professional appearance that reflects the brand identity. - **eCommerce manager**: Manages online store operations, including product listings, pricing, inventory, and order fulfillment, to provide a seamless shopping experience. - **Marketing coordinator**: Develops and implements marketing strategies, utilizing Wix's tools for email campaigns, social media integration, and promotions to engage and grow the audience. - **Technical support**: Addresses technical issues, manages integrations, and ensures the website's functionality and performance meet user expectations. Depending on the organization's size and complexity, these roles may be combined or require dedicated personnel to effectively manage the Wix platform. ## How to choose the right Wix pricing plan Here are some considerations you should keep in mind when choosing the best Wix pricing plan for your business: _Key considerations while choosing the right Wix plan_ - **Assess the purpose of your website**: When choosing a Wix plan, start by assessing your website's purpose. Are you creating a personal blog, portfolio, or a business site? If your goal is a simple online presence, a basic plan such as Light may meet your needs. For selling products, consider eCommerce-focused plans such as Core or Business, as these include customizable fields and an online store builder—features considered essential by 100% of website builder software reviewers on our website\[3\]. Identify whether your website requires advanced functionalities, such as payment gateways or detailed analytics, and align your choice with these requirements to ensure the plan supports your objectives effectively. - **Evaluate your budget**: Determine how much you’re willing to spend monthly or annually on your website. Consider the features you need—such as custom domains, storage, or eCommerce tools—and compare them with the plan costs. While the Light plan is affordable, higher-tier plans such as Core or Business offer additional value for businesses requiring advanced functionality. Also, factor in potential costs for add-ons such as custom domains or premium widgets. Evaluate the cost-benefit ratio to ensure the selected plan aligns with your financial capacity while providing the features necessary to meet your goals. - **Consider your growth and scalability plans**: Think about your website’s future needs when selecting a Wix plan. If you anticipate scaling up your business or expecting higher traffic, opt for plans with greater storage, bandwidth, and advanced features. Plans such as Business Elite or Enterprise offer capabilities such as unlimited storage, advanced SEO tools, and multi-site management, which are vital for growing businesses. Assess whether the plan can accommodate expanding product catalogs, team collaboration, or advanced integrations. Choosing a plan that supports scalability ensures your website evolves with your business, saving you from frequent upgrades and enabling a seamless transition as your requirements grow. ## How to maximize the value of your Wix subscription Maximizing the value of your Wix subscription involves a combination of feature utilization, team education, and strategic planning. Here are a few practical ways to get the most out of the platform: _Ways to maximize the value of your Wix subscription_ - **Utilize all the key features**: To maximize your Wix subscription, explore and apply its core tools effectively: - **SEO tools**: Use Wix’s SEO features to optimize your site for search engines, improving visibility and driving traffic. - **Mobile optimization**: Ensure your website is responsive and performs well on mobile devices for a seamless user experience. - **App integrations**: Add functionality with Wix App Market tools such as booking systems, live chat, or payment gateways. - **Analytics**: Monitor visitor behavior and site performance using built-in analytics to make informed decisions for improvement. - **Leverage customer support and learning resources**: Take full advantage of Wix’s support and educational materials to resolve issues and expand your knowledge: - **Support channels**: Use 24/7 live chat, email, and self-help options for troubleshooting. Premium plans often include priority support. - **Learning resources**: Access webinars, tutorials, and detailed guides to improve your skills in design, marketing, and SEO. - **Community forums**: Engage with other users for tips and solutions to common challenges, helping you explore advanced functionalities. - **Tailor your plan to business needs**: Choose and adapt your Wix plan to fit your unique requirements: - **Plan features**: Evaluate your current and future needs, such as storage, bandwidth, or eCommerce tools, and upgrade or downgrade accordingly. - **Custom domains and branding**: Invest in features that align with your professional goals, such as custom domains or ad-free websites. - **Scalability**: As your business grows, shift to plans offering unlimited bandwidth, advanced SEO, or multi-site management to accommodate expansion seamlessly. ## Is it worth paying for Wix? Whether Wix is worth investing in depends on your website building needs and budget. Here's a breakdown to help you decide: ### Value for money A top-rated website builder software, Wix appears in the 2024 Capterra Shortlist. Analysis of our verified user reviews shows that Wix has a **value-for-money rating of 4.2 out of 5**, reflecting its ability to deliver robust features at an accessible price point. This high rating underscores the platform's appeal for businesses of all sizes, offering tools that balance functionality and cost-effectiveness, ultimately supporting efficient website creation and management. Here are some review excerpts from verified users of Wix that helped us understand its value proposition relative to cost[\[1\]](#footnotes): Jeffrey Z.OwnerFarmingLess than 6 months “As a start up business I'm always looking for a cost effective DIY option & WIX fit the bill!” October 22, 2022 Mehmet Recep Ö.Generalist Senior Art DirectorMarketing and Advertising2+ years “You can start using Wix at very low prices.” August 22, 2024 Monica M.SaleswomanConsumer Goods6-12 months “So far everything is working perfectly for me and I think the pricing Is okay to me as well i feel its affordable.” August 6, 2024 [Read more Wix reviews here](https://www.capterra.com/p/169007/Wix/reviews/). ### Included features Wix provides a range of features to simplify website creation and management for businesses and individuals. Its drag-and-drop editor enables custom website design without coding, while customizable templates suit industries such as retail, creative portfolios, and hospitality. Built-in SEO tools help optimize websites for search engines with features such as keyword management, meta tag editing, and SEO-friendly URLs, driving organic traffic. For businesses, eCommerce functionality supports online stores with product management, payment processing, and tools such as abandoned cart recovery and multi-currency support. The Wix App Market offers integrations with third-party tools such as booking systems, live chat, and marketing apps to expand functionality. Mobile optimization ensures websites perform seamlessly across devices, enhancing the user experience for all visitors. With advanced analytics and marketing tools, Wix enables users to monitor performance and grow their online presence, making it a versatile platform for professional website building. ### Customer support options Wix provides a variety of customer support options to help users create, manage, and optimize their websites with ease. Here’s how Wix supports its users: - **Help center**: Access a comprehensive library of articles, tutorials, and guides covering topics such as website creation, domain management, SEO, and eCommerce. The Help Center allows users to search for specific issues or browse by categories to find detailed step-by-step solutions. - **Live chat and callback support:** Receive personalized assistance through live chat (available in select languages) or request a callback from a Wix Customer Care Expert. English support is available 24/7, while other languages have specified operating hours. - **Wix marketplace**: Connect with professional designers, developers, and marketers through the Wix Marketplace. Users can hire experts for specialized services such as web design, development, and SEO to enhance and customize their Wix websites. - **Community forums**: Engage with other Wix users in forums to share insights, find creative solutions, and learn from community experiences. - **Social media support**: Reach out to Wix via their social media channels for quick tips and assistance. ## Is Wix right for you? ### Assessing your requirements Choosing the right Wix plan requires a deeper understanding of specific needs that align with your business goals. Here are additional factors to consider: - **Do you need multilingual support?** If your audience spans different regions, consider a plan supporting multilingual sites. This feature lets you deliver localized content, improving user experience and boosting engagement across diverse audiences. Multilingual support is essential for businesses aiming to establish a global presence or cater to specific demographics. - **How important is site speed and performance?** Faster load times directly impact user satisfaction and search rankings. If speed is critical, opt for a plan with a global content delivery network (CDN) to ensure quick and seamless website performance, especially for international visitors. Enhanced performance features can significantly reduce bounce rates and improve overall user retention. - **Will you be managing bookings or appointments?** Businesses reliant on scheduling, such as salons or consulting services, should consider plans with booking tools. Features such as multi-location bookings and calendar synchronization streamline appointment management, enhance customer convenience, and improve operational efficiency. - **Do you need team collaboration tools?** For projects involving multiple team members, choose a plan that allows concurrent editing and supports external collaborators. Collaboration tools simplify content updates and ensure streamlined workflows, making it easier to manage large-scale websites or ongoing updates. - **What level of security do you require?** ECommerce sites or those handling sensitive data may require advanced security measures. Features such as SSL encryption, two-factor authentication, and secure payment gateways protect customer information and instill trust, ensuring safe transactions and a credible online presence. ### Alternatives to Wix Wix is a highly rated website builder tool that has garnered an **overall rating of 4.4 stars out of 5**. But how does Wix compare to competitors in the website builder space when it comes to pricing? When considering value for money, Wix has an average rating of 4.2 out of 5. Some competitors, however, fare better in this category. **WordPress** leads with a value-for-money rating of 4.58, offering plans as low as $4 per month (billed annually), making it one of the most affordable options. **Squarespace** and **Systeme.io** both score 4.85, but their pricing differs—Squarespace charges $16 per month (billed annually), while Systeme.io starts at $27 per month (billed monthly). **Elementor** follows closely with a 4.39 rating, priced at $11.99 per month (billed annually). **Bitrix24**, with a rating of 4.16, charges $49 per month (billed annually). Each platform offers unique advantages, catering to different needs and budgets, from WordPress's affordability to Squarespace's and Systeme.io's feature-rich packages. Each of these alternatives has unique strengths: **Elementor’s** drag-and-drop feature has received an average rating of 4.7 from verified reviewers on our website. This feature allows users to create and customize websites without coding knowledge. It speeds up the design process and provides flexibility for unique layouts. **Bitrix24’s** lead management feature has received an average rating of 4.5 from verified reviewers on our website. This feature helps businesses organize and track customer leads efficiently. It enhances sales performance and ensures a streamlined workflow for managing prospects. **WordPress’s** website management feature has received an average rating of 4.6 from verified reviewers on our website. This feature offers complete control over site content and updates. It makes it a versatile platform for users managing dynamic websites or blogs. **Squarespace’s** social media integration feature has received an average rating of 4.8 from verified reviewers on our website. This feature allows sharing of content across platforms. It strengthens brand visibility and engagement with audiences online. **Systeme.io**’s data import and export feature has received an average rating of 4.8 from verified reviewers on our website. This feature ensures smooth migration and handling of business information. It makes it an ideal tool for scaling businesses or managing complex data. Check out the top [Wix alternatives](https://www.capterra.com/p/169007/Wix/alternatives/), comparable to Wix in terms of core features, pricing, and usability. ### Cost comparison: Wix vs. popular alternatives [4.6 (906)](https://www.capterra.com/p/169468/Elementor/#reviews) * * * Starting Price $11.99 Flat Rate , Per Month * * * [4.2 (989)](https://www.capterra.com/p/113540/Bitrix24/#reviews) * * * Starting Price $69.00 Flat Rate , Per Month * * * ### Making the final decision Overall, Wix is a versatile website builder software with an overall rating of 4.4 out of 5 and a value-for-money rating of 4.2 out of 5. Verified users particularly appreciate its drag-and-drop editor, customizable templates, and robust eCommerce tools. While Wix provides competitive pricing and flexible plans, ranging from free to $159 per month, some users find the higher-tier plans costly for small businesses. To determine if Wix fits your needs, consider your requirements and compare them with available features. For simple sites, the Free or Light plan offers a cost-effective start, but growing businesses may benefit from advanced tools in the paid plans. Features such as SEO optimization, booking management, and multi-currency support in higher-tier plans provide scalability and enhanced functionality. Before committing, explore the free trial, review verified user feedback, and evaluate competitors to ensure you select the best option for your goals. ## FAQs How much does a Wix website cost? Wix provides a free plan that allows users to create and publish websites at no cost. For enhanced features, premium plans start at $17 per month when billed annually. These plans offer additional benefits such as connecting a custom domain, increased storage, and removal of Wix ads. What is the difference between Wix free and premium? The Free plan includes basic website-building tools but displays Wix branding and assigns a Wix subdomain to your site. Premium plans remove Wix ads, allow connection to a custom domain, provide increased storage and bandwidth, and offer advanced features such as eCommerce capabilities and priority support. How much is a Wix app per month? The cost of Wix apps varies. While many apps in the Wix App Market are free, others may require a subscription fee, which can range from a few dollars to higher amounts, depending on the app's functionality and the developer's pricing. Is Wix com still free? Yes, Wix continues to offer a free plan that enables users to create and publish websites without any cost. This plan includes basic features and displays Wix branding on your site. Is there a free trial period for the Wix premium plans? Wix offers a 14-day free trial for its premium plans, allowing users to explore advanced features before committing to a subscription. If you decide the premium plan doesn't meet your needs, you can cancel within this period for a full refund. How much does Wix cost? Wix offers a free plan for basic website creation. Premium plans start at $17 per month (Light plan) and range up to $159 per month (Business Elite plan), billed annually. These plans include features such as custom domains, eCommerce tools, and advanced storage options. Wix also provides an Enterprise plan with custom pricing for large-scale needs. Does Wix charge for online store? While you can design and publish an online store using Wix's free plan, to accept online payments and access eCommerce features, you'll need to upgrade to a premium plan, such as the Core plan at $29 per month when billed annually. Do I have to pay to use Wix? No, you can use Wix's free plan to create and publish a website without any cost. However, premium plans offer additional features and benefits that may be necessary depending on your website's requirements. Is Wix worth paying for? Many users find that Wix's premium plans provide good value, especially for those seeking advanced features, customization options, and professional support. The decision to invest in a premium plan should be based on your specific needs and the importance of the additional features offered. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites (as of Nov. 20, 2024) based on their analysis of what users find valuable or expect from project management software. This list is not exhaustive. For additional features, refer to the vendor’s website. 3. To identify the key features, we asked users to rate, on a scale of “low importance” to “critical,” how important different features are for website builder software. The features showcased are those that the highest percentage of reviewers rated as “highly important” or “critical” over the past two years (as of Nov. 20, 2024). [Preksha Buttan](https://www.capterra.com/resources/author/pbuttan/) Writer Experience I am a writer at Capterra, where I've been providing expert insights to help small businesses find the right software solutions since January 2022. I analyze user review data for top-rated products across various software categories—including project management, finance, technology, and healthcare—to ensure businesses make informed decisions in an ever-evolving tech landscape. Before joining Capterra, I wrote, published, and managed website, blog, and social media content for... [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) Caroline Rousseau is a content editor at Capterra. A former content analyst, Caroline has, for the past five years, built, written, and edited research reports about technological trends, opportunities, and challenges with a small and midsize business audience in mind. Her content has been featured in French tier 1 media including Le Monde, L’Express, and Le Figaro, among other publications. Her previous experience as a graphic designer, translator, and LQA specialist in various industries... Related reading Table of Contents - [Overview of Wix pricing](#overview-of-wix-pricing) - [Cost breakdown](#cost-breakdown) - [What users say about Wix pricing](#what-users-say-about-wix-pricing) - [Detailed breakdown of Wix pricing plans](#detailed-breakdown-of-wix-pricing-plans) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right Wix pricing plan](#how-to-choose-the-right-wix-pricing-plan) - [How to maximize the value of your Wix subscription](#how-to-maximize-the-value-of-your-wix-subscription) - [Is it worth paying for Wix?](#is-it-worth-paying-for-wix) - [Is Wix right for you?](#is-wix-right-for-you) - [FAQs](#faqs)