---
title: "Wix Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Wix the right Website Builder solution for you? Explore 10801 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/169007/Wix/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-10-19"
---

Wix

4.4 (10801)

[View alternatives](https://www.capterra.com/p/169007/Wix/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated October 19th, 2026

# Reviews of Wix

Ease of use

4.5

Customer Service

4.2

## Pros and Cons in Reviews

kh

kelvin h

kitchen designArts and Crafts, 2 - 10 employeesUsed the software for: 1-2 years.

“Users also love its 900+ templates, strong built‑in business tools like bookings and e‑commerce, and the wide App Market for adding features.“

May 8, 2026

BL

Bruno L

Senior EngineerManagement Consulting, 51 - 200 employeesUsed the software for: 1-2 years.

“While Wix offers incredible flexibility for initial design, its biggest drawback is that you cannot switch your website's template once it is live. If you decide a year down the road that your business needs a completely different layout or structural theme, you cannot simply apply a new template to your existing content.“

May 31, 2026

BL

Bruno L

Senior EngineerManagement Consulting, 51 - 200 employeesUsed the software for: 1-2 years.

“The platform handles all the technical heavy lifting—including secure cloud hosting, automated site backups, and SSL certification—entirely in the background, allowing users to focus entirely on branding, content creation, and business growth.“

May 31, 2026

BL

Bruno L

Senior EngineerManagement Consulting, 51 - 200 employeesUsed the software for: 1-2 years.

“Instead, you are forced to manually rebuild your entire website from scratch on a new theme, which creates massive friction and consumes significant time as your brand scales.“

May 31, 2026

kh

kelvin h

kitchen designArts and Crafts, 2 - 10 employeesUsed the software for: 1-2 years.

“Wix’s biggest strengths are its easy drag‑and‑drop editor, which lets anyone build a site quickly, and its design flexibility that allows precise control without coding.“

May 8, 2026

KA

Keir A

Principal EngineerComputer Software, 11 - 50 employeesUsed the software for: More than 2 years.

“It’s ridiculous how difficult it is to make a basic drop down menu go across the entire width of the page; it will always revert back to where the toggle begins and there are options available to make changes – none of them will allow you to adjust the position so it’s frustrating.“

May 22, 2026

MC

Mark C

Membership Secretary and DesignMuseums and Institutions, 501 - 1,000 employeesUsed the software for: More than 2 years.

“By using the classic editor to build a dual-optimised layout for a local aviation museum, I’ve been able to cater to two completely different generations seamlessly.“

June 11, 2026

AR

Alexia R

Digital SpecialistHospital & Health Care, 11 - 50 employeesUsed the software for: 6-12 months.

“The premade templates are limited, and I found it a bit hard to access their website templates or implement them in my own website.“

July 2, 2026

## Showing most helpful reviews

Showing 1-25 of 10801 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Ekpono A.  
Senior Software Engineer  
Translation and Localization  
Used the software for: 2+ years

### "Empowering Non-Technical Owners to Build Beautiful Sites Fast"

September 26, 2026

5.0

Wix gives an exceptional beginner friendly platform for non technical business owner to build beautiful websites without the high cost of a software engineer with drag and drop. However, the subscription model can feel a worrisome when your website isn't generating revenue.

Pros

Wix gives a non technical business owners the option as an absolute beginner to chat with an AI bot to create a remarkably beautiful website that would need a software developer and cost a whole lot and takes a long time. There are a lot of already made template and blocks that can be used immediately to save time. You can insert videos and images from your laptop into your website and easily purchase your domain or connect to an existing one with just few clicks.

Cons

You pay monthly to keep your website running and it feels a bit too much if you are not making money immediately from the website. Sometimes the flexibility needed to design some sections of the application is not available. And also custom integrate needs someone technical

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

Plugin bugs and PHP updates and constant maintenance cost

Review Source

Aireanne T.  
Great starter website  
Food & Beverages  
Used the software for: 1-2 years

### "Great startup website "

July 28, 2026

5.0

Overall, my experience with Wix has been positive. It’s easy to use, simple to update, and offers great tools for creating a professional website. The main downsides are limited customization and higher costs for advanced features.

Pros

Easy to update yourself without needing a web developer. \* Professional-looking templates that worked well for showcasing your catering business. \* Built-in SEO tools to help your business rank on Google. \* Simple integration with tools you use, such as your contact forms and marketing. \* An all-in-one platform with hosting, security, and website management in one place. \* Flexibility to showcase your services, including weddings, corporate catering, private chef dinners, and seasonal offerings. \* Ability to add blog posts and photo galleries to highlight your events and improve search rankings.

Cons

SEO has limits. While Wix has improved a lot, it’s generally not as flexible as a custom WordPress site if you’re trying to dominate competitive local search results like “Denver wedding caterer” or “private chef Colorado.” \* Less design flexibility over time. Once you’ve chosen a template, switching to a different one usually means rebuilding much of the site. \* Can get expensive. Monthly fees increase if you need premium apps, more storage, or advanced marketing features. \* Slower page speeds. Some Wix sites can load more slowly than optimized custom-built sites, which can affect user experience and search rankings. \* App dependence. Some features require third-party apps that add recurring costs or complexity. \* Limited customization. If you ever want highly customized booking systems, catering calculators, or unique integrations, Wix can become restrictive. \* Platform lock-in. You can’t simply export your website and move it to another platform while keeping the same design—you’d largely have to rebuild it.

Alternatives considered

[GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)

Reason for choosing Wix

I chose Wix because it was easy to use, offered professional templates, and provided everything I needed to build and manage my website in one place. It gave me the flexibility to create a professional site without needing technical or coding experience.

Review Source

JM

Jodie M.  
Director  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Read this and choose another website platform ...not Wix for sure"

September 30, 2026

1.0

If I could supply a zero out of 5 I would!!! I have a fully paid for premium subscription for my business that relies on a website for income, including email address, domain, email campaign monthly subscriptions etc. Wix disconnected my domain for no reason and after 8 phone calls, I still have not had any contact back from them or a reason why my FULLY PAID FOR SUBSCRIPTION doesn't warrant a reason for WHY!! As a small business owner with staff who depend on consumers having access to a website to book services, this is UNACCEPTABLE! It's been 4 days of my website being down and no explanation, no case file notes, AND NO RESOLVE so far and NO communication from the escalation team either! I have a fully paid for PREMIUM SUBSCRIPTION and all you receive are tier one lacky's who say they will escalate it. They are trained to provide empathy and repeat your frustrations yet are not experts that they say they are in the help section, and are totally unable to help. I also put in a separate case for a refund due to lost business over 4 days and my time for 45 mins on the phone for each of my 8 phone calls, and got a reply within 1 DAY saying NO. I haven't even got a reply from the tech department in the 4 days my website has been down, yet the refund department can easily respond within 24 hours!!! I have never in my online business life of 7 years EVER experienced such disgusting POOR service. If I were considering a WIX platform business/website, I would totally TOTALLY look elsewhere...I have not had my website restored thus far. I also informed WIX that I would be reviewing them to this effect and they did not seem to care. So when any of you get this kind of experience, it's important to go to this level and review it as such and also email the Better Business Bureau (BBB) to report a complaint.

Pros

Nothing...my website is useless...Wix have been of zero help over an issue that is soley their fault. Despite paying for a premium subscription, they have not provided any help for 4 days now to have it back up. I have called 8 times and about to call a 9th.

Cons

Lack of tech support totally. My website is still not re-instated even though a fully paid for premium plan plus extras has been paid for. My business has not been able to operate at all for 4 days and counting. You get nice non-expert people who are scripted to care yet nothing gets done and you cannot get them to do anything except say sorry. After 8 phone calls, the sorry completely wears off.

Alternatives considered

[Fresha](https://www.capterra.com/p/142138/Shedul-com/)

Reason for choosing Wix

I took over a business that used it and it was working well until they disconnected my fully paid for premium website for no reason

Review Source

TD

Tanya D.  
Psychotherapist  
Mental Health Care  
Used the software for: 1-2 years

### "Good entry point "

September 7, 2026

4.0

Overall, I am happy with Wix. I prefer it over other leading DIY page options, and the pricing is pretty reasonable. For basic functions and design, it's a solid choice.

Pros

One of the strongest aspects of Wix is its user-friendly and intuitive design. After several years away from web design, I was initially concerned that getting back into it would involve a steep learning curve. However, Wix made the process straightforward and accessible, allowing me to get started quickly and build confidence as I worked. The platform provides a good balance between ease of use and creative flexibility. Its range of templates, customization options, and built-in tools made it possible to create a professional-looking website without requiring extensive technical or coding knowledge. I also appreciated being able to make changes and see the results immediately, which made the overall design process more efficient and enjoyable.

Cons

One area where Wix could be improved is the flexibility of its page design. The use of frames and predefined sections can sometimes feel limiting, particularly when trying to create a more customized or unique layout. While these features help maintain consistency and make the design process easier for beginners, they can also restrict how elements are positioned and arranged on the page. It would also be beneficial to have more drag-and-drop functionality throughout the platform. Having greater freedom to move, resize, and position individual elements exactly where desired would provide more creative control and make it easier to achieve a specific design vision. Expanding these options would allow users to maintain the simplicity and accessibility that Wix is known for while offering more flexibility for users with greater design experience.

Switched from

[GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)

Wix offered Better options and pricing than GoDaddy

Review Source

MH

Michelle H.  
Marketing Director  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Visually beautiful, Powerful, and Still Easy to Use After Six Years"

September 1, 2026

5.0

I have used Wix for more than six years and have been consistently happy with it. It was a huge leap forward from building and maintaining websites through traditional HTML-based coding. Even in 2026, Wix continues to hold up remarkably well: it is attractive, user-friendly, dependable, and packed with useful functionality. It has evolved over the years without sacrificing the accessibility that made it appealing in the first place. I have had a genuinely positive experience and would confidently recommend it to anyone who wants a powerful website platform without an unnecessarily complicated workflow.

Pros

Wix makes it easy to build a polished, professional-looking website without having to code everything from scratch. The editor is intuitive, the designs are visually appealing, and the platform offers an impressive range of features and integrations. I especially appreciate being able to manage so many parts of a website in one place.

Cons

I honestly have not encountered any significant drawbacks. With so many features available, it can occasionally take a little time to learn where everything is, but the platform remains easy to use overall.

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

Wordpress did not satisfy the visual design I wanted for my business. Wix did!

Review Source

jA

joey A.  
ceo  
Retail  
Used the software for: 2+ years

### "Flexible website builder with room to grow"

September 8, 2026

4.0

Wix makes it approachable to build a polished business website and manage updates in one place. The visual editor offers plenty of creative control, though getting every detail right—especially on mobile—can take some patience.

Pros

Flexible design tools and convenient content management make it easier to keep a business website current without coding every change.

Cons

Mobile layouts sometimes need extra adjustments. Plan upgrades and paid apps can increase the overall cost, and the number of settings can feel overwhelming at first.

Alternatives considered

[WordPress](https://www.capterra.com/p/131687/WordPress/)

Reason for choosing Wix

Easier building and deployment than other Wordpress option

Review Source

mK

michael K.  
President  
Events Services  
Used the software for: 2+ years

### "Great Website Builder for Photography & Event Businesses"

September 1, 2026

5.0

I use it for my event photography and videography business to showcase my work, promote my services, display packages. The visual nature of Wix works particularly well because you can create attractive galleries and video presentations. The main downside is that some advanced features can add to the overall cost, but overall Wix is a convenient and professional platform for an event-based creative business.

Pros

Wix makes it easy to create a professional-looking website without needing coding or advanced technical skills. For an event photography and videography business, the ability to showcase photo galleries, videos, packages, and past events is especially useful. The templates and design tools make it easy to create a visually appealing website, and the platform also provides useful business and marketing features for attracting potential clients.

Cons

Some of the more advanced features and business tools can become expensive as your business grows. There are also times when customizing certain parts of the website can be more complicated than expected.

Switched from

[GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)

Cheaper and more flexibility in editing website

Review Source

Natasha M.  
Founder  
Retail  
Used the software for: I used a free trial

### "Surprisingly Good and exceeded my expectations."

September 3, 2026

5.0

Overall, Wix provides a smooth, reliable platform that makes building and managing a website straightforward and hassle-free. The drag-and-drop editor gives you full creative freedom without requiring any coding knowledge, and the wide range of customizable templates makes it easy to get a polished, professional site up and running quickly. It combines flexibility, solid features, and ease of use into one complete package. it s very good for small business owners.

Pros

The design flexibility is unmatched. Unlike other builders that restrict you to rigid layouts, Wix gives you full creative freedom to move elements anywhere on the page.

Cons

The editor can feel a bit cluttered due to the sheer number of features, and fixing the mobile layout separately after editing the desktop site can be slightly time-consuming.

Review Source

Blake A.  
IT Technician  
Retail  
Used the software for: 1-2 years

### "Easy to manage, looks great, and doesn't require a web team"

August 21, 2026

5.0

Wix has been a straightforward and reliable platform for managing our web presenceupdates are quick, the site looks professional, and we haven't had to rely on outside help to keep things current. For an organization like ours where the priority is getting information out to the community without a lot of technical overhead, it's been a great fit. Honestly one of the easier software decisions we've made.

Pros

Wix has been one of the easiest website tools we've used. Building and updating pages doesn't require any coding knowledge, which matters a lot when you need non-technical staff to be able to make changes without putting in an IT ticket every time. The drag and drop editor is genuinely intuitive and the templates give you a solid starting point without the site ending up looking generic. For a nonprofit that needs a professional web presence without a dedicated web team, it punches well above its price point.

Cons

Once your site is built on a particular template, switching to a different one means basically rebuilding from scratch, which is a bigger commitment than it sounds when you first get started. SEO customization is decent but has some limitations compared to more developer-focused platforms, so if organic search traffic is a big priority you may eventually hit a ceiling. It'd also be nice to have a few more built-in nonprofit-specific features rather than having to piece things together with third-party apps.

Review Source

Nour S.  
CEO and founder , designer  
Alternative Medicine  
Used the software for: I used a free trial

### "Wix was a good website and it was very helpful "

September 28, 2026

5.0

My overall experience with wix is a great one I made a website to be and I used stripe integration and I got payouts to the bank account by stripe !

Pros

The most that I liked about wix is the platform and the website that was there and wix was good to use I made a website for me nur saad jewels

Cons

Nothing I least liked the pricing that I put and it was so good using it and I loved it so much and it was inspired by me !

Review Source

VR

Verified Reviewer  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Outstanding platform completely marred by a catastrophic support escalation pipeline"

May 21, 2026

4.0

Historically, it has been a 5/5 product that I highly recommended. However, this current breakdown with technical support engineering—coupled with long ticket wait times while a live site is dark—has severely strained our relationship with a major client. It takes excessive pushing and demanding a live supervisor to get critical bugs flagged for actual attention.

Pros

Up until this week, my experience with Wix has been outstanding. The platform is incredibly intuitive, features excellent ease of use, and has provided solid hosting value for money over the years. Building and launching sites is typically a seamless process.

Cons

The technical escalation pipeline is a total black hole if you encounter a systemic backend bug. We are currently dealing with a critical issue where an automated internal queue has completely frozen our client's site's SSL certificate deployment. Finding out from a supervisor that our high-priority engineering ticket sat completely untouched in a queue for 15 hours while a major client's site remained completely down globally is unacceptable. Frontline chat support is polite, but they lack the tools to fix backend database or network loop errors quickly.

Switched from

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

Wix Studio Functionality and the ability to create business profile to handle client sites.

Review Source

AR

Alexia R.  
Digital Specialist  
Hospital & Health Care  
Used the software for: 6-12 months

### "Easy to use but limited "

July 2, 2026

4.0

It's overall positive. I had an issue connecting my Google Sheets to make an automation, but it was resolved pretty quickly. The AI guided me through the basic steps, and once it could no longer provide assistance, it connected me to a human right away. So I didn't have an issue with it.

Pros

It's fairly easy to use once you get accustomed to it, and the webpage editor is pretty straightforward, so you won't get lost easily.

Cons

My only issue with Wix is that it lacks more design options for website design. The premade templates are limited, and I found it a bit hard to access their website templates or implement them in my own website.

Alternatives considered

[WordPress](https://www.capterra.com/p/131687/WordPress/)[GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)

Reason for choosing Wix

My boss chose it I didnt have much say in it despite suggesting alternatives.

Review Source

June M.  
Director  
Alternative Medicine  
Used the software for: 2+ years

### "Easy to create, good customer service and value for money"

July 4, 2026

5.0

It is the only platform I use for building websites because I trust it. I know what I am doing with it and I am not a tech geek.

Pros

I use it for various clients and find it easy to use and has great customer support if I need it which has only been once or twice over the years.

Cons

There is not really anything I do not like about wix, may it could offer more designs but I am really happy with them.

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

This was easier to use and it seemed to have better templates and was cheaper.

Review Source

AW

Angela W.  
Graphic Designer  
Consumer Goods  
Used the software for: 1-2 years

### "The Absolute Best Way to Bring Websites to Life!"

April 21, 2026

5.0

Building with Wix has been such an awesome experience for me. It’s been a total game-changer to have a platform that gives me full creative freedom without any of the "techy" stress. I love how the results always look high-end and professional. Between the super helpful free plan, the smart AI tools, and the easy drag-and-drop features, it’s made the whole process of getting my businesses online actually fun!

Pros

I am so incredibly happy with Wix! As a designer and entrepreneur, I’m all about the aesthetics, but I’ve never been a "tech person". I’ve used it for my personal portfolio and several startup projects, and the results are always gorgeous. I love that I can just drag and drop elements exactly where I want them, it gives me total creative freedom with no coding! The value you get is just fantastic, especially since they offer a free plan that’s actually useful for testing out new ideas before you go all-in. Their AI tools and marketing features are right there to do the heavy lifting for me. I’m a huge fan of the galleries and the AI Assistants; they make everything look and feel so professional with zero stress. Even the customer support is wonderful, they’re always so encouraging and helpful whenever I have a question. If you’re a fellow creative who wants a beautiful, high-end website without needing to be a programmer, Wix is definitely the best choice out there!

Cons

If I had to pick one thing, it's that because the editor is so packed with features, it can occasionally feel a little bit slow or buggy when you're working on a really detailed page. It’s never been a dealbreaker for me, but a little more snappiness during the building process would make it absolutely perfect.

Switched from

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

I made the switch from Squarespace primarily because of the value and pricing flexibility. As a startup entrepreneur, I really appreciate that Wix offers a functional free plan.

Review Source

Gavin M.  
Executive  
Marketing and Advertising  
Used the software for: 1-2 years

### "FIGHTING CYBERWARS - AND WITH WIX, EVENTUALLY WINNING!"

March 23, 2026

4.0

It was pretty good up until three nights ago when I started experiencing major challenges, simply trying to connect an external (google) email address. We could not get it connected, even though working with 'help', and in the process managed to mess a few things screwed up. Thankfully with the patient assistance of Claudia, one of their experts, managed to resolve eventually. And with Bond today, hopefully got the last step done - of linking my google email address. Holding thumbs! lol

Pros

The ease with which the system works, once you get to know how it works. Took a bit of a learning curve, but under WIX expert help, eventually won through!

Cons

The learning process to work out how to navigate around the space. At first, did not seem intuitive, and some of the functions which I was let to tarsnpire, did not do as I was led to believe they would. A bit of a steep learning curve

Alternatives considered

[WordPress](https://www.capterra.com/p/131687/WordPress/)

Reason for choosing Wix

I thought easier at the time, and more cost efficient

Review Source

Brandon J.  
CEO  
Media Production  
Used the software for: 2+ years

### "Best website builder I'v ever used. "

February 2, 2026

5.0

My overall experience with Wix has been very positive. It makes it easy to build and manage websites for all of my brands while still making each one look professional, unique, and high-quality. The platform is intuitive, flexible, and lets me move fast without sacrificing design or branding.

Pros

The customer support agent was awesome! What I liked most about Wix is how it balances creative freedom with usability. The platform makes it easy to build visually rich, modern websites while still offering advanced customization through tools like Velo, custom code embeds, and flexible layout controls. It allows me to move fast without sacrificing design quality or performance, which is critical when working with clients.

Cons

Pricing could be better. The main downside is pricing. Some essential features are locked behind higher-tier plans, which can add up quickly—especially when managing multiple client sites. While the value is there, clearer bundling or more flexible pricing options for professionals would make the platform even better.

Switched from

[GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)

GoDaddy didn't have the customization freedom I needed. And its learning curve was annoying.

Review Source

PP

Patrick P.  
Sales President  
Cosmetics  
Used the software for: 2+ years

### "Thanks to Wix for making my life easier!"

February 5, 2026

5.0

Wix seems to have everything my businesses need. They're relatively affordable for what they offer. I'm sure others have more customization options, but I haven't found something that wix won't accomplish in one way or another. They're my ride or die...

Pros

Product is user friendly, allows my entire catalog of products into the ecommerce database. My business has been using WIX for a long time and wouldn't really try to go anywhere else. They seem to have everything I need. I recently had an issue that i needed customer support to help with. AI chatbot wasn't really able to get to the root of my issue, but connected me to David and helped me get to Majestic in advanced billing, who solved my issues very quickly. Customer support was great once I got past the AI Chatbot. Excellent

Cons

I wish there was a tiered discount for premium subscriptions, where the 2nd, 3rd, & 4th business with premium subcriptions were offered a discount. I know not all users have 3 businesses, but I do and am working on the 4th. It would help the bottom line to have a little love for that.

Alternatives considered

[WordPress](https://www.capterra.com/p/131687/WordPress/)[Weebly](https://www.capterra.com/p/246168/Weebly/)

Reason for choosing Wix

Ease of use, and understanding as well as customization options

Switched from

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

in 2013 Wix was leaps and bounds above Squarespace as far as customization.

Review Source

Bessy V.  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Wix Is the BEST Hosting Service in 2026"

February 4, 2026

5.0

I am a Wix partner. All of my clients use Wix, because we cater to small businesses that don't always have the capacity for a retainer. Wix is easy enough that we train our clients on making changes themselves and they really love that! When they mess up, we go in fix it and they're happier!

Pros

The ability to have full control of placement on the Website. All other hosting services limit you or force you to use spacers to place an image in a certain spot. Wix does not. The drag and drop features are amazing and you really don't have to use a bunch of apps to accomplish a simple Website. The new Wix Studio makes it even easier to place items on pages on the same spot. It's just a great service!

Cons

Before, I didn't like that I had to also review the mobile site. I found it was very limited, but NOW, I can fix everything easily and it let's me move things around, resize them and everything!

Alternatives considered

[Weebly](https://www.capterra.com/p/246168/Weebly/)

Reason for choosing Wix

Wix is a better product. Wix offers more robust solutions.

Switched from

[Weebly](https://www.capterra.com/p/246168/Weebly/)

Because Wix is WAY better than all of them in terms of personalization.

Review Source

Steve P.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "WIX is the "Poster Child" for Customer Service!"

January 22, 2026

5.0

Every time, the overall experience with WIX is 10 out of 10. I deal with other digital marketing technology suppliers, and they can't measure up to WIX when it comes to customer service.

Pros

I'm a large user of WIX products and I can tell you that their strong customer service is as big of a reason for that as the website design software. I feel WIX should write the book on top quality customer service across the board. With my many clients, I've relied on the service experts more than I can count and every time a solution was made. They care about your needs, every time!

Cons

The AI Customer Care system can tend to drag on with no real solution, but articles you can read. Most of my needs are more specific than an article topic.

Alternatives considered

[WordPress](https://www.capterra.com/p/131687/WordPress/)

Reason for choosing Wix

Didn't find anything that gave me the confidence that a change was needed. Plus, the stability of knowing the WIX services and that I could depend on them, no matter what a client's need would be.

Switched from

[Weebly](https://www.capterra.com/p/246168/Weebly/)

It was client driven as they were on those systems and had issues. Switching them to a WIX based digital marketing solution cleared up those issues.

Review Source

Furkan A.  
WIX Design and Development Expert  
Design  
Used the software for: 2+ years

### "The Best All-in-One Website Platform for Agencies and Professional Web Designers"

August 6, 2026

5.0

My overall experience has been excellent. As a UX/UI professional and agency owner, I’ve delivered numerous client projects using Wix and Wix Studio across different industries, including corporate websites, multilingual platforms, service businesses, landing pages, educational platforms, and marketing websites. The platform offers an excellent balance between ease of use and professional capabilities. Beginners can launch a website quickly, while experienced designers and developers can build highly customized solutions using Velo, CMS collections, APIs, and business applications. The all-in-one ecosystem saves a significant amount of time compared to managing separate hosting providers, plugins, security updates, and maintenance tasks. I would confidently recommend Wix to freelancers, agencies, small businesses, startups, and even medium-sized organizations looking for a scalable, reliable, and modern website platform.

Pros

I’ve been using Wix professionally for years, both for my own projects and for client websites, and it has become my primary website development platform. Wix Studio has dramatically improved the workflow for agencies and freelancers with responsive design tools, reusable sections, design libraries, and an intuitive editor. The combination of Wix Studio, Velo, CMS, Business Solutions, Multilingual, and built-in SEO tools makes it possible to build everything from simple business websites to complex corporate platforms without relying on multiple third-party services. One of the biggest advantages is how quickly projects can be delivered while maintaining a professional level of quality. The hosting, security, SSL, CDN, backups, analytics integrations, forms, automations, CRM, and email marketing are all integrated into a single ecosystem, which significantly reduces maintenance time. The platform continues to evolve with frequent feature updates, AI-powered tools, improved responsive capabilities, and excellent performance. As an agency owner, this allows me to focus more on UX, design, and business strategy instead of server management. Customer support has also been consistently helpful whenever I’ve needed assistance, and the documentation is extensive for both beginners and advanced developers.

Cons

Honestly, there isn’t much to complain about anymore. Compared to previous years, Wix has improved tremendously and continues to release meaningful updates. Like any large software platform, I’ve occasionally encountered small UI glitches or minor editor bugs, but they have never affected production websites and were usually resolved quickly through updates or support. I’d simply like to see even more advanced developer APIs, additional customization options for certain Business Solutions, and continued improvements to the Studio editor as new features are introduced. Overall, these are relatively minor points rather than real limitations.

Review Source

MC

Mark C.  
Membership Secretary and Design  
Museums and Institutions  
Used the software for: 2+ years

### "Love the design flexibility and the new Wix Studio, hate the endless clicking for images"

June 11, 2026

5.0

My overall experience with Wix has been highly successful in terms of end results, even if the daily workflow can occasionally test my patience. On one side, it has been a brilliant tool for driving genuine growth. By using the classic editor to build a dual-optimised layout for a local aviation museum, I’ve been able to cater to two completely different generations seamlessly. Our older desktop users get a clean, structured interface, while younger mobile users get a fast, intuitive tour layout. Seeing our web traffic climb by 20% this year and our physical event attendance quadruple over three years proves that the platform delivers real-world commercial value. On the development side, beta-building a new project on Wix Studio has shown me that Wix is serious about scaling up. It handles fluid layouts and high-definition breakpoints incredibly well. However, it isn't perfect. The clunky, click-heavy media storage system—which forces you to repeatedly dig through multiple folder layers without remembering your previous location—is a glaring UX oversight that slows down heavy design work. Please please please WIX, put development time into sorting this after all these years. It's from another century. Ultimately, if you can look past the occasional backend frustration, Wix is an incredibly versatile powerhouse. It successfully bridges the gap between simple, layout-driven design and high-end, responsive web development.

Pros

What I value most about Wix is its sheer adaptability depending on the project I’m tackling. I’ve been using two very different sides of the platform lately, and both deliver exactly what I need. For an Aviation Museum website I run, I used the classic Standard editor to solve a tricky audience problem. Our desktop visitors tend to be an older generation who want clean, highly structured layouts, whereas our mobile traffic is dominated by 30-somethings looking for quick tour information. Wix allowed me to easily build two distinct user experiences tailored to those exact age groups without overcomplicating things. It has paid off massively—our web traffic is up 20% this year, and we’ve quadrupled our visitor numbers over the last three years to become the largest heritage event attraction in our region. At the same time, I’ve been beta-building a new project for a music soundtrack website using their new generation WIX STUDIO Fully-Responsive system. Moving from the simple desktop/mobile setup of the standard editor to a fully fluid, multi-resolution layout that scales perfectly up to HD has been brilliant. It bridges the gap perfectly between creative control and hard business results, whether you’re managing a community museum or a sleek commercial build.

Cons

While the frontend results are excellent, the backend file management system is deeply frustrating to work with, particularly when managing a large media library for an aviation museum. To keep the project organised, I’ve set up a highly structured folder system—separating image assets by individual aircraft pages, events, partner logos, and common graphics. The nightmare begins when you actually try to place these elements on a page. The UI/UX forces you to navigate down three levels into your folder structure every single time you open the Media Manager. Worse still, Wix completely fails to remember where you were a few seconds ago. If you are placing multiple images from the same folder onto a page, you have to manually drill down through those exact same three levels of folders time and time again. It doesn’t anchor your last location. When you’re dealing with dozens of technical image placements, this lack of basic continuity turns a simple task into a tedious, time-wasting chore. Once the assets are finally on the canvas, the system is great—but getting them there is a painful, click-heavy experience that desperately needs a workflow overhaul.

Review Source

KL

Kate L.  
Marketing  
Machinery  
Used the software for: 1-2 years

### "Great website resource!"

August 3, 2026

5.0

Overall, my experience with Wix was positive. The platform is easy to navigate, and its drag-and-drop editor makes creating a professional-looking website simple, even for users with little or no web design experience. It offers a good selection of templates and useful built-in features that streamline the website-building process. While there are some limitations with advanced customization and pricing for premium features, Wix is a reliable and user-friendly platform that is well suited for individuals and small businesses looking to build a website quickly and efficiently.

Pros

What I liked most about Wix was how easy it was to use. The drag-and-drop editor made it simple to create and customize pages without needing any coding experience. It also offers a wide variety of professional templates and built-in features, such as SEO tools, e-commerce options, and mobile optimization, making it convenient to build and manage a website in one place. Overall, Wix provides a user-friendly experience that is suitable for both beginners and more experienced users.

Cons

What I liked least about Wix was that it can feel limiting as a website grows or requires more advanced customization. Some design features and functionality are restricted compared to fully customizable platforms, and switching templates after a site is created is not easy. Additionally, some advanced features require higher-tier paid plans, which can increase the overall cost over time.

Review Source

Marquita V.  
SALES MANAGER  
Banking  
Used the software for: 1-2 years

### ""Easy to Use, But Watch Out for Renewal Costs""

August 8, 2026

5.0

Wix offers a highly flexible and intuitive website-building experience, featuring a robust drag-and-drop editor, an extensive library of templates, and innovative AI integration that simplifies the design process. While the platform is ideal for beginners, some users may encounter occasional performance latency within the classic editor, as well as functional constraints when attempting to transition between templates or scale sophisticated back-end operations.

Pros

The platform provides complete drag-and-drop flexibility, allowing for the precise placement of visual and textual elements. It offers an extensive library of over 800 professional templates tailored to a wide range of industries. The integrated App Market enables seamless, one-click implementation of essential tools such as booking systems, forums, event ticketing, and live chat. Furthermore, the built-in SEO tools generate personalized, step-by-step checklists to accelerate Google indexing. The intuitive setup process facilitates the creation of a fully functional, customized website in minutes, and the free-tier model allows users to build, test, and publish a site without requiring an initial credit card commitment.

Cons

Locks you into your chosen theme, requiring a total rebuild if you want to switch layouts later. Requires manual tweaking on a second editor screen to ensure the desktop design looks good on phones. Prevents you from exporting your website code or database to host it on another platform like WordPress.

Review Source

Vijay G.  
Growth Marketing Manager  
Information Technology and Services  
Used the software for: 6-12 months

### "Simple Website Builder for Marketing Teams"

July 26, 2026

4.0

In terms of the performance of Wix as a website building platform it has performed well in generating effective looking sites quickly so it can come in as a real advantage for marketers who work quickly, who can launch campaigns online without a technical hold up and will keep their websites slick.

Pros

Wix has made landing pages so simple to build and edit without the help of a developer. The drag-and-drop editor is seamless to use, there’s a multitude of slick modern-looking templates available, and building in custom forms or the like is incredibly easy. It saves a tonne of time when we need to get campaigns off the ground or edit anything on content.

Cons

It’s perfect for basic websites that are focused solely on marketing. However, when it comes to using more sophisticated functionalities, it feels restrictive. For growth you’d struggle to add custom features like more advanced layouts to more developer focused.

Review Source

James D.  
Managing Member  
Arts and Crafts  
Used the software for: 1-2 years

### "Experience With Wix"

May 16, 2026

5.0

Pros

Customer service and the team that built my website. Each time I called in to wix, with a problem there was always someone to provide help. The website that resulted from our hardwork remains an enduring proof of what can be achieved when individuals decide to work together as a cohesive unit.

Cons

The initial period of getting to know the team. Although it took some time for chemistry among us to form, we eventually found a way to work together and that has been a transformative experience for me personnally and professionally.

Review Source

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