---
title: "Wix Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Wix Software - reviews, pricing plans, popular comparisons to other Website Builder products and more."
source_url: "https://www.capterra.com/p/169007/Wix/"
page_type: "product"
language: "en"
---

# 

 Wix Software Review 2026: Features, Integrations, Pros & Cons

Last updated on July 21, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Wix

## What is Wix?

Wix is a leading website creation platform for SMBs and individuals to build and manage professional websites, online stores, portfolios, blogs, and booking systems without technical skills. Users can create sites with Wix Harmony, Wix’s AI website builder, or start from a template and customize everything using a drag-and-drop editor. Wix combines website creation with built-in business tools to help users launch and manage their online presence from one platform. Each site includes secure multi-cloud hosting, enterprise-grade security, mobile optimization, and performance infrastructure. Wix also provides domain registration with 400+ TLDs, SEO tools, analytics, and marketing features. The platform includes AI tools for generating content, images, and SEO metadata, as well as support for eCommerce, payments, bookings, publishing, automation, and developer tools for advanced customization.

## What is Wix used for?

[Website Builder](https://www.capterra.com/website-builder-software/)[eCommerce](https://www.capterra.com/ecommerce-software/)[Blog](https://www.capterra.com/blog-software/)

Recognitions

Shortlist

Top alternative

Featured

Overall rating

Based on 10,760 user reviews

Reviews sentiment

Positive

88%

Neutral

10%

Negative

2%

Pros & cons

Beginner-friendly website creation

Flexible drag-and-drop editor

Slow loading and lag issues

Occasional glitches and support delays

Starting price

$17

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

-   eCommerce / 2026
-   Landing Page / 2025
-   Website Builder / 2025

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Wix?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.wix.com&name=Wix)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Wix

4.4 (10,760)

VS.

[4.2 (1,321)](https://www.capterra.com/p/135618/Odoo/reviews/)

Starting Price

$17

Flat Rate, Per Month

Starting Price

$31.1

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (10,707)

Ease Of Use

4.0 (3,411)

Value For Money

4.3 (8,507)

Value For Money

4.1 (2,655)

Customer Service

4.2 (7,664)

Customer Service

3.9 (2,348)

## Wix alternatives

[4.6 (6,093)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

[4.6 (3,417)](https://www.capterra.com/p/143461/Squarespace/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

Highest Rated

[Pixpa](https://www.capterra.com/p/152263/Pixpa/)

[4.7 (618)](https://www.capterra.com/p/152263/Pixpa/reviews/)

Starting price

$8.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Webnode](https://www.capterra.com/p/167799/Webnode/)

[4.6 (761)](https://www.capterra.com/p/167799/Webnode/reviews/)

Starting price

$10.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/169007/Wix/alternatives/)

## FAQs about Wix

Overview

### What problems does Wix solve?

Wix solves the problem of launching and updating professional websites without coding, developer delays, or separate hosting tools. Small business owners, freelancers, marketers, educators, and agencies use it to quickly build portfolios, landing pages, online stores, booking pages, and content hubs while keeping website edits, customer inquiries, and publishing in-house.

Answer based on 8688 reviews

Overview

### Which roles and teams benefit most from Wix?

Wix is most used by small business owners, founders, and executives who need to launch branded websites, manage online presence, and support sales without dedicated technical teams. Designers, freelancers, and marketers use it to build client sites and campaigns, while educators and students create portfolios, class pages, and personal projects quickly.

Answer based on 10613 reviews

Talk to an expert

### More questions?

Ask our experts

Overview

### What company size and industries is Wix built for?

Wix is built primarily for small businesses, which make up 83% of reviewers, and it is most used in Marketing and Advertising at 9%. It also serves individuals and businesses such as eCommerce stores, creators, restaurants, non-profits, retailers, and event organizers, with additional use in Computer Software and IT Services at 6% each.

Answer based on 10732 reviews

Features and Usability

### What are the key features of Wix?

Wix offers core website creation tools such as a drag-and-drop editor, customizable templates, WYSIWYG editing, and website hosting with custom domains. Differentiating features include SEO management, online marketing tools, eCommerce with shopping cart and payments, booking tools, and Velo for code-based customization when needed.

Answer based on 6677 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Wix starts at $17/month for the Light plan, with Core at 29, Business at 39, and Business Elite at 159. A free version and free trial are available, but reviewers note free sites show Wix ads, custom domains and payments require paid plans, and extra email or app costs can add up.

Answer based on 3091 reviews

Integrations

### Which third-party tools and platforms does Wix integrate with?

Wix integrates with over 70 third-party tools, including Google Analytics 360, Google Ads, Google Calendar, Mailchimp, PayPal, Stripe, YouTube, and Instagram. Its catalog also includes Dropbox, Eventbrite, Gmail, GitHub, and ActiveCampaign, covering analytics, payments, marketing, scheduling, file storage, and developer workflows.

Answer based on 1583 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Wix?

Wix is generally quick to onboard for nontechnical users and beginners because the drag-and-drop editor, templates, and guided interface are easy to grasp. Training is supported through webinars, videos, and documentation. Reviewers say basic site editing is learned fast, while admins handling forms, add-ons, or deeper customization may need more time.

Answer based on 344 reviews

Getting Started and Support

### What customer support options does Wix offer, and how do users rate the experience?

Wix offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe agents as helpful, patient, and effective for routine issues, especially by phone or chat. Reviews also report uneven response times, difficulty reaching the right team, and slower resolution for technical or billing problems.

Answer based on 1648 reviews

Security

### How does Wix handle data security and access control?

Wix uses SSL certificates, secure hosting, automated backups, login management, password-protected pages, contributor permissions, and posting controls. Reviewers also mention secure payment connections, PCI compliance, two-step verification, and security monitoring. Some users, however, report limited granular permissions, concerns about backend or payment security, and occasional transparency or account-access issues.

Answer based on 163 reviews

## Who uses Wix?

Based on Capterra reviews from the past year

Talk to a software expert

to get a free software list  
tailored to your business needs

## Pros and Cons

Beginner-friendly website creation

93% positive reviews out of 2857

Most reviewers describe ease of use as a major advantage, highlighting the intuitive interface, step-by-step guides, and abundance of templates that enable even those without technical experience to quickly build and update attractive websites.

Mandeep A.

Japanese Head Spa, 1 employee.

"Wix has been so easy to use, i love how the features are so user friendly, my website navigation is so easy for clients to get all the information they need and get booking."

Slow loading and lag issues

78% negative reviews out of 672

Most users comment that performance and speed are problematic, citing slow page loads, laggy editing, and resource-heavy websites, especially with complex designs or on slower internet connections.

Renata Z.

Naturopathic Doctor, 1 employee.

"The website lagged incredibly and made building a website 50x longer and more annoying + complicated than it should be."

Flexible drag-and-drop editor

93% positive reviews out of 1027

Most users report the drag and drop feature allows effortless customization, letting anyone design professional-looking sites without coding, thanks to a wide selection of templates and visual editing tools.

Jorge M.

Real Estate Manager, 2 - 10 employees.

"I love its drag-and-drop Visual Editor, which allows you to customize any element of the site."

Occasional glitches and support delays

54% negative reviews out of 588

Some users report bugs and issues, such as freezing, glitches, or shopping cart errors, and describe customer support as slow or difficult to reach when troubleshooting problems.

Anonymous User

Owner, 1 employee.

"Frontline chat support is polite, but they lack the tools to fix backend database or network loop errors quickly."

Efficient client project management

91% positive reviews out of 479

Most reviewers indicate client support is strong, noting how Wix enables fast website delivery, easy client handoff, and empowers clients to manage and update their own sites independently.

Nicole D.

Owner, 1 employee.

"I also appreciate that WIX allows you to create your website on the free account so that my clients don't need to feel rushed in learning how to use the platform before paying for it (unlike other platforms that only offer 2 week trials)."

Customization and feature restrictions

69% negative reviews out of 307

Some reviewers find limitations frustrating, mentioning restricted template flexibility, lack of code access, and feature caps that hinder advanced customization or large-scale projects.

Cody F.

Principal Software Engineer, 11 - 50 employees.

"The 60 max cms field limit is a complete disaster when you start to build large projects."

## Features

AI summary

Based on 11,677 Website Builder reviews

Capterra data shows that buyers of website builder software rank the following features as their top priorities:

-   **Website Management** (**56%** of reviewers rated this feature as critical)
-   **Design Management** (**49%**)
-   **Real Time Editing** (**46%**)

Wix supports all three features that reviewers rate most highly: **Website Management**, **Design Management**, and **Real Time Editing**. Together, these capabilities help businesses maintain site content, control branding and layout, and make updates instantly, allowing teams to build and manage websites more efficiently.

Design Management

4.4 (1,263)

66.51% of 1263 reviewers that rated this feature as important or highly important

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Real Time Editing

4.6 (1,579)

62.57% of 1579 reviewers that rated this feature as important or highly important

With real-time editing, you can instantly see and publish website changes, making updates fast and efficient. Reviewers appreciate the immediate visual feedback, easy collaboration for teams, and the ability to fix errors or update content on the fly.

Landing Pages/Web Forms

4.4 (1,430)

56.78% of 1430 reviewers that rated this feature as important or highly important

With this capability, you can quickly build and customize landing pages and web forms to capture leads or run campaigns. Some reviewers find the templates engaging, easy to integrate with email/CRM tools, and helpful for boosting conversions and collecting visitor information.

Customizable Branding

4.5 (1,435)

63.00% of 1435 reviewers that rated this feature as important or highly important

Add customized logos and colors to align with company branding

Customizable Templates

4.4 (1,465)

64.91% of 1465 reviewers that rated this feature as important or highly important

Wix offers a wide range of customizable templates, letting you tailor designs to fit your brand. Reviewers appreciate the variety, flexibility, and ease of use, noting you can modify layouts, colors, and content—even with limited design experience.

Website Management

4.5 (1,945)

68.07% of 1945 reviewers that rated this feature as important or highly important

Wix gives you centralized tools to update, organize, and maintain your site without coding. Reviewers indicate the user-friendly dashboard, easy content updates, integrated SEO, and app management make running multiple sites and e-commerce stores straightforward and efficient.

Wix 177 features

### All Features
- Access Controls/Permissions: Define levels of authorization for access to specific files or systems
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Activity Tracking: Track and document all activities across devices, networks, and other systems
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- Animation: Ability to insert animations/transitions
- API: Application programming interface that allows for integration with other systems/databases
- Appointment Management: Manage various aspects of appointments including booking, rescheduling, canceling
- Appointment Scheduling: Schedule appointments via a calendar
- Approval Process Control: Manage the process of evaluating documents or requests submitted for approval
- Attendance Management: Manage attendance for classes, shifts, meetings, or events
- Attendance Tracking: Track the attendance of specific individuals or groups
- Attendee Management: Process of managing, tracking, and communicating with individuals who are registered to attend an event
- Audience Engagement: Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A)
- Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
- Availability Management: Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients
- Backlink Monitoring: Discover the total number of backlinks, referring domains, and referring IPs going to a domain
- Billing & Invoicing: Create, manage, and send invoices or bills to customers
- Booking Management: Create, update, and manage bookings, itineraries, and reservations
- Calendar Management: Track and manage schedules and meetings via an integrated calendar
- Calendar Sync: Synchronize with other calendars to view mutual availability and schedules
- Calendar/Reminder System: Notifications/alerts for upcoming events or tasks
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Campaign Planning: Plan and strategize marketing campaigns
- Catalog Creation: Create catalogs of products and/or services
- Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price
- Categorization/Grouping: Organize and group data or items based on various criteria
- Class Management: Create and schedule group classes, recurring appointments, and private sessions, etc.
- Class Scheduling: Schedule in-person or online classes
- Client Database: Electronic storage of stakeholder contact information
- Client Management: Manage contact details and communication with clients
- CMS Integration: Integration with content management software
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Commenting/Notes: Leave comments and notes on documents for others to view
- Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat
- Confirmations/Reminders: Automated reminders and confirmations for booked appointments and events via text or email
- Contact Management: Manage, organize, and store contact information
- Content Import/Export: Import or export content
- Content Library: Centralized repository to store content and assets
- Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
- Content Publishing Options: Facilitates online authoring and publishing of the content
- Content Sharing: Digitally share pre-made materials and self-created content with others
- Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
- Credit Card Processing: Accept and process credit card transactions
- CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
- Custom Domains: Create branded link campaigns or short links with one or multiple custom domains.
- Customer Accounts: Record customer information, purchase history, and other notes
- Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc.
- Customer History: Access previous interactions or concerns to maintain customer relationships
- Customer Management: Store and organize information about customers and previous interactions
- Customer Support: Provide online support for your customers through live chat or help desk functionality
- Customizable Branding: Add customized logos and colors to align with company branding
- Customizable Fields: Customize data fields to support various needs and use cases
- Customizable Forms: Customize contracts and forms to collect specific information
- Customizable Reports: Alter the layout and content of reports
- Customizable Templates: Wix offers a wide range of customizable templates, letting you tailor designs to fit your brand. Reviewers appreciate the variety, flexibility, and ease of use, noting you can modify layouts, colors, and content—even with limited design experience.
- Customization: Create labels for products that contain required information such as colors, sizes, dates, etc.
- Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics
- Data Discovery: Discover and connect variety of data sources to the application for analysis
- Data Import/Export: Import and export data to and from software applications
- Data Security: Protect sensitive data for digital privacy
- Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency
- Data Visualization: Graphical representation of data
- Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal
- Discount Management: Track products that are for sale at a reduced price or part of coupon promotions
- Document Management: Store, manage, and track all electronic documents in a centralized location
- Drag & Drop: The drag-and-drop capability lets you easily arrange elements and customize layouts without coding. Users think this aspect is intuitive, flexible, and time-saving, making website building accessible for beginners while still offering enough creative freedom for advanced users.
- Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
- eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products
- Electronic Forms: Digital forms that are shared and accessed online
- Electronic Payments: Electronically collect payments for goods or services
- Email Management: Manage, store and organize emails within the system or via third-party apps
- Email Marketing: Create and send email blasts/campaigns
- Email Reminders: Reminders sent via email
- Employee Management: Track employee schedules, availability, and performance across projects and tasks
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- Event Calendar: A list of events with their respective dates
- Event Management: Schedule and manage the logistics of activities and other gatherings
- Event Scheduling: Plan an event's time and location
- Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events
- For Small Businesses: Designed for small businesses
- For Virtual Events: Designed for events that occur online
- Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation
- Forms Management: Store, manage and track all forms in a centralized location
- Full Text Search: Search for specific words or phrases within a document or database
- Graphical User Interface: A visual way of interacting with an application or operating system using items such as windows, icons, and menus
- Group Scheduling: Automatically find mutually available meeting time slots across multiple calendars
- Guest List Management: Curating an intentional list of prospective guests as per relative interests to achieve specific goals.
- Image Editing: Edit, touch up, and convert images for publishing
- Image Library: Store and manage images
- Instructor Management: Manage the instructor/teacher's schedule, tasks, responsibilities
- Integrated Development Environment: An application for source code editing, compiling, and debugging
- Inventory Management: Track and manage inventory levels to maintain proper supply
- Keyword Rank Tracking: Track positioning in search engines over time
- Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns
- Keyword Tracking: Track and monitor a specific set of keywords
- Kitting: Group and package individual but related items as one package set
- Knowledge Base Management: Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
- Landing Pages/Web Forms: With this capability, you can quickly build and customize landing pages and web forms to capture leads or run campaigns. Some reviewers find the templates engaging, easy to integrate with email/CRM tools, and helpful for boosting conversions and collecting visitor information.
- Layout & Design: Configure publication's layout before publishing
- Lead Generation: Manage the process of attracting and converting business prospects into leads
- Lifecycle Management: Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance
- Live Chat: Ability to chat online in real time
- Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases
- Media Library: Collection of images, videos and other digital content that can be used
- Membership Management: Database of members to track personal information of individuals and families
- Merchandising: The activity of promoting the sale of goods at retail
- Mobile Access: Access software remotely via mobile devices
- Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns
- Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user
- Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels
- Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
- Multi-Language: Manage and support multiple languages
- Multi-Location: Manage and support multiple locations
- Multi-Store: Manage multiple teams and operations from a central location
- No-Code: Drag and drop/visual interfaces that allow non-tech users to build without writing code
- Online Booking: Book meetings and appointments through a website or digital platform
- Online Booking Tools: Add tools to web pages to handle online bookings
- Online Payments: Accept and process online payment transactions
- Online Store Builder: Includes functionalities for creating custom eCommerce websites
- Order Management: Manage and track customer orders for goods, investments, or any other purchases
- Order Tracking: Track orders throughout the fulfillment process
- Payment Options: Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more
- Payment Processing: Accept, record, and reconcile financial transactions
- Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems
- Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
- Point of Sale (POS) Integration: Integrates with point of sale (POS) systems
- Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc.
- Pre-built Templates: Pre-defined templates within a library for common cases such as contracts, websites, emails, and more
- Preview Functionality: Preview materials before finalizing projects
- Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price.
- Pricing Management: Tool used to determine accurate pricing and product eligibility for borrowers
- Product Catalog: Present a catalog of inventory that customers can view
- Promotions Management: Design, communicate, and distribute incentives to perform a specific action
- Rate Management: Track/optimize rates in relation to usage
- Ratings/Reviews: Ratings/Reviews
- Real Time Editing: With real-time editing, you can instantly see and publish website changes, making updates fast and efficient. Reviewers appreciate the immediate visual feedback, easy collaboration for teams, and the ability to fix errors or update content on the fly.
- Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs
- Real-time Scheduling: Based on availability, instantly confirm or deny a request when a new booking is made
- Real-Time Updates: Receive system updates as soon as any changes are made
- Recurring Appointments: Schedule repeating appointments based on a duration of time
- Recurring/Subscription Billing: Automated process of charging customers at regular intervals for repeated access or use of a product or service
- Registration Management: Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.
- Reminders: Timed notification for any upcoming task, deadline, appointment, or activity
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Responsive Web Design: Web design that automatically adjusts to look good on different screen sizes
- ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
- Scheduling: Plan availability and assign specific time slots for tasks and resources
- Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria
- Secure Data Storage: Securely stores data to prevent data loss or breaches
- SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content
- Shipping Management: Manage and track orders being shipped to customers
- Shopping Cart: Checkout of online store
- SMS Messaging: Send messages via SMS
- Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
- Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc.
- Social Promotion: Market event via social media tools
- SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access
- Survey Builder: Create and manage surveys
- Surveys & Feedback: Gauge satisfaction and receive information for improvement and success
- Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes
- Template Management: Create, save, and re-purpose templates for emails, forms, etc.
- Templates: Sample files or documents that could be customized as needed or used as is
- Text Editing: Edit text as needed
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Ticketing: Customize, sell, and distribute tickets
- Video Management: Store and manage online video content
- Video Support: Supports various video file formats
- Visitor Tracking: Track visitors and purpose of visits
- Wait List Management: Record, update and manage waiting lists
- Website Analytics: Track and analyze information regarding website visitors
- Website Hosting: Publishing and managing websites across the internet.
- Website Integration: Seamlessly integrates with 3rd party websites
- Website Management: Wix gives you centralized tools to update, organize, and maintain your site without coding. Reviewers indicate the user-friendly dashboard, easy content updates, integrated SEO, and app management make running multiple sites and e-commerce stores straightforward and efficient.
- Website Publishing Options: Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain
- Widgets: An extended application or connector that enables users to perform additional services with their current set of tools
- WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

---

Get Advice

We can help you find the software with the features you need.

Features

4.3 (10,705)

4.3

Based on 10,705 reviews

## Pricing

Value for money

4.3 (8507)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/169007/Wix/pricing/)

Light

$17.00

Flat Rate,Per Month

It includes:

-   2GB storage space
-   Light marketing suite
-   Free domain for 1 year
-   Multi-cloud hosting
-   2 site collaborators

Core

$29.00

Flat Rate,Per Month

It includes:

-   Basic marketing suite
-   50 GB storage space
-   Basic site analytics
-   Accept payments
-   Basic eCommerce
-   Customer Accounts
-   Events Calendar
-   Accept Payments

Business

$39.00

Flat Rate,Per Month

It includes:

-   100 GB storage space
-   Standard marketing suite
-   Standard site analytics
-   Standard eCommerce
-   Accept Recurring Payments
-   Social Selling
-   Sales Tax Automation
-   Product Catalog

Business Elite

$159.00

Flat Rate,Per Month

It includes:

-   Unlimited storage space
-   Advanced marketing suite
-   Advanced site analytics
-   Advanced eCommerce
-   Advanced developer platform
-   Abandoned Cart Recovery
-   Pre-orders
-   Egift Cards

Value for money

4.3 (8,507)

4.3

Based on 8,507 reviews

## Integrations

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PayPal](https://www.capterra.com/p/207944/PayPal/)[

Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Gmail](https://www.capterra.com/p/202338/Gmail/)[

QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.2 (7664)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.2 (7,664)

4.2

Based on 7,664 reviews

## User reviews

Overall rating

4.4

Based on 10,760 reviews

Filter by rating

5(6121)

4(3361)

3(1035)

2(165)

1(78)

Mentioned topic

Sorted by most recent

AM

Anna M.

Sales and Marketing Manager

Staffing and Recruiting

### "Wix is a Friendly and Powerful Website Builder that Streamline Our Operations"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 17, 2026

Pros

Wix is an outstanding website builder that has a friendly and remarkable customer support team. I enjoy the simplicity of Wix's features.

Cons

For the years that I been using this website builder, I have never encountered challenges. No cons about Wix.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DI

Doga I.

Director

Marketing and Advertising

### "Website for starters"

3.0

Overall Rating

3.0

3.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

6/10

August 17, 2026

Pros

Easy to manage, easy navigation on dashboards. A good website platform for starters if you are just building a new website for your business.

Cons

Not the best in SEO and design features. Difficult to create a truly custom and standout website due to the features.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

IG

isaac G.

Controller

Machinery

### "Wix Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

August 17, 2026

Pros

It enables people with little knowledge on websites to create their own website at the flick of their wrist.

Cons

It's a different beast from wordpress, in a sense, while being the same. Wix allows users to forego the time needed to learn the platform like wordpress does. The con, though, is that Wix doesn't let you just take everything and ditch them. You are tied to them.

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

Our wordpress design was implemented 10+ years ago and was already dated when it was released. I wanted a whole fresh new start and wasn't a fan of wordpress to begin with.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KL

Khimson L.

IT admin

Electrical/Electronic Manufacturing

### "Easy Website Builder with Plenty of Features"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

August 17, 2026

Wix is an easy and convenient platform for creating professional-looking websites without needing much technical knowledge. The templates and drag-and-drop editor make it simple to get a site up and running quickly. While it can become expensive and has some limitations for advanced users, it is a good option for businesses and individuals who want an easy-to-manage website.

Pros

Easy-to-use drag-and-drop website builder Lots of templates and design options Good selection of apps and integrations No coding required for most websites Built-in hosting, security, and basic SEO tools Good for small businesses and personal websites

Cons

Some advanced features require higher-tier plans Can become expensive as your website grows Some customization options can be limiting Website performance can vary depending on design and features Moving a Wix website to another platform can be difficult

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TC

Tyler C.

Designer

Design

### "Wix Way or That"

3.0

Overall Rating

3.0

3.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

August 14, 2026

Still think its great for most uses, i will continue to use it when it is called for and the end results are fantastic

Pros

I still think the platform works nicely and is userfriendly without sacrificing features along the wy

Cons

Mobile admin and editing is rough at best. This Definitely wasnt built with the mobile developer in mind

Alternatives considered

[GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)

Reasons for choosing Wix

More user friendly. Go daddy also seems more expensive for the same functionality.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Anil K. P.

Software Developer

Computer Software

### "Easy-to-Use Website Builder with Great Design Flexibility"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

9/10

August 14, 2026

Overall, my experience with Wix has been very positive. It provides a convenient platform for building, customizing, and managing websites without needing extensive coding skills. The templates, design tools, business features, and overall ease of use make it a good choice for individuals and businesses. There is still room for improvement in advanced customization and pricing flexibility, but overall it is a reliable and user-friendly website-building platform.

Pros

Wix makes it very easy to create and manage a professional-looking website without requiring advanced technical knowledge. I especially like the drag-and-drop editor, wide range of templates, customization options, and the ability to manage website content from one platform. The design flexibility and built-in business features are also very useful.

Cons

Some advanced features can take time to understand, especially when customizing the website beyond the standard templates. Pricing can also become relatively expensive when additional premium features or business tools are required. The editor may occasionally feel a little overwhelming because of the number of available options.

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

Wordpress has lot of issue of 3rd party plugin

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TR

Trey R.

Founder

Sports

### "Great software but almost too much for beginner "

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

6/10

August 12, 2026

Pros

I liked the ability and features to build a website. It has tons of features templates and capabilities.

Cons

The thing I did not like most was the complicated nature for a beginner I was almost too overwhelmed with different features and what to include for my business.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Gary A W.

Founder

Apparel & Fashion

### "review on wix"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

August 12, 2026

Wix is one of the most flexible visual website builders available, offering complete drag-and-drop freedom that makes it exceptionally user-friendly for non-technical creators. However, that total visual control comes with compromises in mobile optimization, template flexibility, and performance.

Pros

Complete Design Freedom: The drag-and-drop editor gives absolute control over the page layout. Unlike structured grid builders, you can place text, images, and buttons anywhere on the screen without touching a line of code. Forbes + 1 No Technical Setup Required: Web hosting, domain registration, SSL certificates, and site security are all managed automatically, making launch stress-free. Enzuzo Massive Template Selection: Access to over 800 modern, industry-specific templates provides a strong foundation for any project without having to build from a blank page. Built-In Business Tools: All essential features—from email marketing and SEO setup guides to online bookings and payment processing—are integrated right into the native dashboard.

Cons

Permanent Template Choice: Once a template is selected and the site is built, switching to a new template isn't possible without manually transferring content to a new design. Mobile Layout Adjustments: While the desktop editor allows total freedom, the automatic mobile conversion often requires manual tweaking and reordering to look right on smartphones. Slower Site Speeds: The absolute drag-and-drop flexibility creates heavier page code, which can result in slower loading times compared to cleaner, performance-focused platforms. Platform Lock-In: Exporting a website or its underlying code off Wix is not supported, making it difficult to migrate to another host or platform down the road.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Gaurav G.

Web Designer

Computer Hardware

### "One of the best website template services around"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

2.0

2.0

Likelihood to Recommend

6/10

August 12, 2026

Pros

the user interface is easy to use and understand. you can find almost all the features and components to create a modern website.

Cons

the pricing package is a little complicated. it is good for a consultancy of about 5-10 people but little expensive for individuals.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KC

Kayla C.

Student

Education Management

### "Wix is great"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

August 11, 2026

Pros

Wix is a very useful platform that has many features to upgrade your business and thrive online. The marketing strategies are designed to be simple and provide customers with ease of use.

Cons

I like least about Wix is that it can have bugs and issues sometimes and freeze up. Generally I just have to refresh and it is fine after that!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/169007/Wix/reviews/)

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