---
title: "Wix Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Wix Software - reviews, pricing plans, popular comparisons to other Website Builder products and more."
source_url: "https://www.capterra.com/p/169007/Wix/"
page_type: "product"
language: "en"
publication_date: "2026-10-19"
---

# 

 Wix Software Review 2026: Features, Integrations, Pros & Cons

Last updated on October 19, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Wix

## What is Wix?

Wix is a leading website creation platform for SMBs and individuals to build and manage professional websites, online stores, portfolios, blogs, and booking systems without technical skills. Users can create sites with Wix Harmony, Wix’s AI website builder, or start from a template and customize everything using a drag-and-drop editor. Wix combines website creation with built-in business tools to help users launch and manage their online presence from one platform. Each site includes secure multi-cloud hosting, enterprise-grade security, mobile optimization, and performance infrastructure. Wix also provides domain registration with 400+ TLDs, SEO tools, analytics, and marketing features. The platform includes AI tools for generating content, images, and SEO metadata, as well as support for eCommerce, payments, bookings, publishing, automation, and developer tools for advanced customization.

## What is Wix used for?

[Website Builder](https://www.capterra.com/website-builder-software/)[eCommerce](https://www.capterra.com/ecommerce-software/)[Blog](https://www.capterra.com/blog-software/)

Recognitions

Shortlist

Overall rating

Based on 10,801 user reviews

Reviews sentiment

Positive

88%

Neutral

10%

Negative

2%

Pros & cons

Beginner-friendly website creation

Flexible visual site builder

Slow loading and lag issues

Occasional glitches and support delays

Starting price

$17

Flat Rate, Per Month

Free trial  
available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

-   eCommerce / 2026
-   Landing Page / 2025
-   Website Builder / 2025

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Wix?[Manage this product listing](https://www.g2.com/products/wix/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Wix

4.4 (10,801)

VS.

[### WordPress](https://www.capterra.com/p/131687/WordPress/)

[4.6 (14,999)](https://www.capterra.com/p/131687/WordPress/reviews/)

Starting Price

$17

Flat Rate, Per Month

Starting Price

$9

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (10,748)

Ease Of Use

4.2 (14,934)

Value For Money

4.3 (8,549)

Value For Money

4.6 (11,178)

Customer Service

4.2 (7,702)

Customer Service

4.1 (9,953)

## Wix alternatives

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

[4.6 (3,433)](https://www.capterra.com/p/143461/Squarespace/reviews/)

Starting price

$19.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/143461/Squarespace/)

Highest Rated

[Pixpa](https://www.capterra.com/p/152263/Pixpa/)

[4.7 (635)](https://www.capterra.com/p/152263/Pixpa/reviews/)

Starting price

$8.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/152263/Pixpa/)

[GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)

[4.2 (1,381)](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/reviews/)

Starting price

$9.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

79%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)

[Webnode](https://www.capterra.com/p/167799/Webnode/)

[4.6 (762)](https://www.capterra.com/p/167799/Webnode/reviews/)

Starting price

$10.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/167799/Webnode/)

[View all alternatives](https://www.capterra.com/p/169007/Wix/alternatives/)

## FAQs about Wix

Overview

### What problems does Wix solve?

Wix solves the challenge of creating, publishing, and updating websites without coding or ongoing developer support. Its drag-and-drop editor, customizable templates, hosting, forms, SEO guidance, analytics, bookings, and online store tools help small businesses, freelancers, creative professionals, nonprofits, and service teams manage branded sites and customer interactions from one platform.

Answer based on 8771 reviews

Overview

### Which roles and teams benefit most from Wix?

Wix is most used by small-business owners, founders, and executives who create and maintain company websites, service pages, and online stores. Designers, photographers, and freelancers build portfolios and client sites, while marketing managers manage campaigns and landing pages. Students, teachers, and web developers use it for projects, course materials, and site development.

Answer based on 10680 reviews

Overview

### What company size and industries is Wix built for?

Wix is built for SMBs, individuals, and businesses, with small businesses representing 83% of reviewers and Marketing and Advertising the top industry at 9%. It also serves eCommerce stores, creators, restaurants, non-profits, retailers, and event organizers, while Computer Software and IT Services each account for 6% of reviewers.

Answer based on 10799 reviews

Features and Usability

### What are the key features of Wix?

Wix includes website management for domains, hosting, DNS records, and publishing, plus real-time editing with preview controls. Its drag-and-drop editor, pre-built customizable templates, and branding controls support page design. Landing pages and web forms capture leads, while SEO management and content management help organize pages and improve search visibility.

Answer based on 1636 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Wix offers paid plans from $17 per month: Light, Core at 29, Business at 39, and Business Elite at 159. A free version and free trial are available; reviewers note the free plan includes ads and limited storage. Some advanced features, premium apps, and add-ons can increase costs or require higher-tier plans.

Answer based on 3095 reviews

Integrations

### Which third-party tools and platforms does Wix integrate with?

Wix integrates with over 70 third-party tools, including Google Analytics 360, Google Ads, Google Calendar, Google Drive, Gmail, YouTube, Instagram, PayPal, Mailchimp, and Stripe. Its catalog also includes connections for marketing, file storage, forms, event management, translation, and developer workflows through services such as ActiveCampaign, Dropbox, Eventbrite, GitHub, and 123FormBuilder.

Answer based on 1559 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Wix?

Wix is generally easy to onboard for nontechnical staff, who can learn the drag-and-drop editor, templates, and routine content updates quickly. Training includes webinars, videos, and documentation. Reviewers note that admins handling advanced customization, forms, integrations, or design settings may need more time and guided practice.

Answer based on 347 reviews

Getting Started and Support

### What customer support options does Wix offer, and how do users rate the experience?

Wix offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users often describe agents as patient, knowledgeable, and quick to resolve issues, particularly through chat and phone. However, some report difficulty getting past automated assistance, inconsistent agent expertise, delayed email follow-ups, and slow escalation for complex technical problems.

Answer based on 1656 reviews

Security

### How does Wix handle data security and access control?

Wix uses SSL certificates, secure cloud hosting, automated backups, and account two-step verification to protect websites and data. It supports password-protected pages, login management, contributor access, and posting permissions. Reviewers value its managed security, but some report limited granular role permissions, particularly on free plans, and question suitability for sensitive compliance needs.

Answer based on 168 reviews

## Who uses Wix?

Based on Capterra reviews from the past year

Talk to a software expert

to get a free software list  
tailored to your business needs

## Pros and Cons

Beginner-friendly website creation

93% positive reviews out of 2880

Most users report ease of use enables quick website setup, even for those without technical expertise.

Mandeep A.

Japanese Head Spa, 1 employee.

"Wix has been so easy to use, i love how the features are so user friendly, my website navigation is so easy for clients to get all the information they need and get booking."

Slow loading and lag issues

78% negative reviews out of 678

Most users report performance and speed concerns, including slow load times, laggy editing, and resource-heavy pages.

Anonymous User

Law Clerk, 11 - 50 employees.

"The platform can be quite heavy, and I often ran into lag while editing, especially when experimenting with more elements on a page. Because of this, I ended up sticking to simpler, minimal layouts instead of trying more complex designs."

Flexible visual site builder

93% positive reviews out of 1031

Most users describe drag and drop as intuitive, allowing rapid customization without coding or design skills.

Segun D.

Digital Marketing Manager, 11 - 50 employees.

"With Wix, I am able to seamlessly create and design highly responsive websites without coding via drag and drop functionality."

Occasional glitches and support delays

54% negative reviews out of 601

Some users report bugs, interface glitches, and slow customer support response times when troubleshooting technical problems.

Anonymous User

Owner, 1 employee.

"Frontline chat support is polite, but they lack the tools to fix backend database or network loop errors quickly."

Efficient client project management

91% positive reviews out of 481

Most reviewers indicate client support streamlines building, updating, and handing off professional sites to clients.

Kelly K.

Owner and Operator, 1 employee.

"I have built several websites for clients and myself over the years and I love the products, versatility and customer service."

Customization and feature restrictions

70% negative reviews out of 309

Most reviewers find limitations restrict advanced customization, code access, and unique design flexibility for complex projects.

Cody F.

Principal Software Engineer, 11 - 50 employees.

"The 60 max cms field limit is a complete disaster when you start to build large projects."

## Features

AI summary

Based on 11,757 Website Builder reviews

Capterra data shows that buyers of Website Builder software rank the following features as their top priorities:

-   **Design Management** (**49%** of reviewers rated this feature as critical)
-   **Website Management** (**56%**)
-   **Real Time Editing** (**46%**)

Wix includes all three features that reviewers consider most important: **Design Management**, **Website Management**, and **Real Time Editing**. Together, these capabilities help businesses create and update site designs, manage website content and settings, and make changes instantly, allowing teams to maintain a polished online presence with less manual effort.

Design Management

4.4 (1,270)

66.69% of 1270 reviewers that rated this feature as important or highly important

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Real Time Editing

4.6 (1,586)

62.67% of 1586 reviewers that rated this feature as important or highly important

With this capability, you can instantly see and apply changes to your website, making updates fast and efficient. Reviewers appreciate the immediate visual feedback, collaborative editing, and the ability to quickly correct errors or update content without delays.

Landing Pages/Web Forms

4.4 (1,437)

56.92% of 1437 reviewers that rated this feature as important or highly important

You can easily build and customize landing pages and web forms for campaigns, lead capture, or engagement. Reviewers indicate templates are visually appealing, integration with email/CRM is smooth, and customization is simple, though some wish for deeper flexibility.

Customizable Branding

4.5 (1,451)

63.40% of 1451 reviewers that rated this feature as important or highly important

Add customized logos and colors to align with company branding

Customizable Templates

4.4 (1,478)

64.95% of 1478 reviewers that rated this feature as important or highly important

Wix provides a wide variety of customizable templates that help you quickly build professional-looking sites. Reviewers highlight the flexibility, creative control, and ease of adapting templates to match any brand, though some mention limitations when switching templates after heavy edits.

Website Management

4.5 (1,960)

68.32% of 1960 reviewers that rated this feature as important or highly important

Wix offers centralized, intuitive website management that lets you update content, organize pages, and control site settings easily. Reviewers appreciate the user-friendly dashboard, seamless content updates, and integrated tools for SEO, analytics, and e-commerce without coding.

Wix 177 features

### All Features
- Access Controls/Permissions: Define levels of authorization for access to specific files or systems
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Activity Tracking: Track and document all activities across devices, networks, and other systems
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- Animation: Ability to insert animations/transitions
- API: Application programming interface that allows for integration with other systems/databases
- Appointment Management: Manage various aspects of appointments including booking, rescheduling, canceling
- Appointment Scheduling: Schedule appointments via a calendar
- Approval Process Control: Manage the process of evaluating documents or requests submitted for approval
- Attendance Management: Manage attendance for classes, shifts, meetings, or events
- Attendance Tracking: Track the attendance of specific individuals or groups
- Attendee Management: Process of managing, tracking, and communicating with individuals who are registered to attend an event
- Audience Engagement: Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A)
- Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
- Availability Management: Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients
- Backlink Monitoring: Discover the total number of backlinks, referring domains, and referring IPs going to a domain
- Billing & Invoicing: Create, manage, and send invoices or bills to customers
- Booking Management: Create, update, and manage bookings, itineraries, and reservations
- Calendar Management: Track and manage schedules and meetings via an integrated calendar
- Calendar Sync: Synchronize with other calendars to view mutual availability and schedules
- Calendar/Reminder System: Notifications/alerts for upcoming events or tasks
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Campaign Planning: Plan and strategize marketing campaigns
- Catalog Creation: Create catalogs of products and/or services
- Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price
- Categorization/Grouping: Organize and group data or items based on various criteria
- Class Management: Create and schedule group classes, recurring appointments, and private sessions, etc.
- Class Scheduling: Schedule in-person or online classes
- Client Database: Electronic storage of stakeholder contact information
- Client Management: Manage contact details and communication with clients
- CMS Integration: Integration with content management software
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Commenting/Notes: Leave comments and notes on documents for others to view
- Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat
- Confirmations/Reminders: Automated reminders and confirmations for booked appointments and events via text or email
- Contact Management: Manage, organize, and store contact information
- Content Import/Export: Import or export content
- Content Library: Centralized repository to store content and assets
- Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
- Content Publishing Options: Facilitates online authoring and publishing of the content
- Content Sharing: Digitally share pre-made materials and self-created content with others
- Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
- Credit Card Processing: Accept and process credit card transactions
- CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
- Custom Domains: Create branded link campaigns or short links with one or multiple custom domains.
- Customer Accounts: Record customer information, purchase history, and other notes
- Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc.
- Customer History: Access previous interactions or concerns to maintain customer relationships
- Customer Management: Store and organize information about customers and previous interactions
- Customer Support: Provide online support for your customers through live chat or help desk functionality
- Customizable Branding: Add customized logos and colors to align with company branding
- Customizable Fields: Customize data fields to support various needs and use cases
- Customizable Forms: Customize contracts and forms to collect specific information
- Customizable Reports: Alter the layout and content of reports
- Customizable Templates: Wix provides a wide variety of customizable templates that help you quickly build professional-looking sites. Reviewers highlight the flexibility, creative control, and ease of adapting templates to match any brand, though some mention limitations when switching templates after heavy edits.
- Customization: Create labels for products that contain required information such as colors, sizes, dates, etc.
- Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics
- Data Discovery: Discover and connect variety of data sources to the application for analysis
- Data Import/Export: Import and export data to and from software applications
- Data Security: Protect sensitive data for digital privacy
- Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency
- Data Visualization: Graphical representation of data
- Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal
- Discount Management: Track products that are for sale at a reduced price or part of coupon promotions
- Document Management: Store, manage, and track all electronic documents in a centralized location
- Drag & Drop: It gives you the freedom to design pages by moving elements wherever you want, without coding. Users think the drag-and-drop interface is intuitive, flexible, and time-saving, making website creation accessible for beginners and efficient for experienced users.
- Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
- eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products
- Electronic Forms: Digital forms that are shared and accessed online
- Electronic Payments: Electronically collect payments for goods or services
- Email Management: Manage, store and organize emails within the system or via third-party apps
- Email Marketing: Create and send email blasts/campaigns
- Email Reminders: Reminders sent via email
- Employee Management: Track employee schedules, availability, and performance across projects and tasks
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- Event Calendar: A list of events with their respective dates
- Event Management: Schedule and manage the logistics of activities and other gatherings
- Event Scheduling: Plan an event's time and location
- Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events
- For Small Businesses: Designed for small businesses
- For Virtual Events: Designed for events that occur online
- Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation
- Forms Management: Store, manage and track all forms in a centralized location
- Full Text Search: Search for specific words or phrases within a document or database
- Graphical User Interface: A visual way of interacting with an application or operating system using items such as windows, icons, and menus
- Group Scheduling: Automatically find mutually available meeting time slots across multiple calendars
- Guest List Management: Curating an intentional list of prospective guests as per relative interests to achieve specific goals.
- Image Editing: Edit, touch up, and convert images for publishing
- Image Library: Store and manage images
- Instructor Management: Manage the instructor/teacher's schedule, tasks, responsibilities
- Integrated Development Environment: An application for source code editing, compiling, and debugging
- Inventory Management: Track and manage inventory levels to maintain proper supply
- Keyword Rank Tracking: Track positioning in search engines over time
- Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns
- Keyword Tracking: Track and monitor a specific set of keywords
- Kitting: Group and package individual but related items as one package set
- Knowledge Base Management: Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
- Landing Pages/Web Forms: You can easily build and customize landing pages and web forms for campaigns, lead capture, or engagement. Reviewers indicate templates are visually appealing, integration with email/CRM is smooth, and customization is simple, though some wish for deeper flexibility.
- Layout & Design: Configure publication's layout before publishing
- Lead Generation: Manage the process of attracting and converting business prospects into leads
- Lifecycle Management: Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance
- Live Chat: Ability to chat online in real time
- Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases
- Media Library: Collection of images, videos and other digital content that can be used
- Membership Management: Database of members to track personal information of individuals and families
- Merchandising: The activity of promoting the sale of goods at retail
- Mobile Access: Access software remotely via mobile devices
- Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns
- Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user
- Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels
- Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
- Multi-Language: Manage and support multiple languages
- Multi-Location: Manage and support multiple locations
- Multi-Store: Manage multiple teams and operations from a central location
- No-Code: Drag and drop/visual interfaces that allow non-tech users to build without writing code
- Online Booking: Book meetings and appointments through a website or digital platform
- Online Booking Tools: Add tools to web pages to handle online bookings
- Online Payments: Accept and process online payment transactions
- Online Store Builder: Includes functionalities for creating custom eCommerce websites
- Order Management: Manage and track customer orders for goods, investments, or any other purchases
- Order Tracking: Track orders throughout the fulfillment process
- Payment Options: Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more
- Payment Processing: Accept, record, and reconcile financial transactions
- Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems
- Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
- Point of Sale (POS) Integration: Integrates with point of sale (POS) systems
- Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc.
- Pre-built Templates: Pre-defined templates within a library for common cases such as contracts, websites, emails, and more
- Preview Functionality: Preview materials before finalizing projects
- Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price.
- Pricing Management: Tool used to determine accurate pricing and product eligibility for borrowers
- Product Catalog: Present a catalog of inventory that customers can view
- Promotions Management: Design, communicate, and distribute incentives to perform a specific action
- Rate Management: Track/optimize rates in relation to usage
- Ratings/Reviews: Ratings/Reviews
- Real Time Editing: With this capability, you can instantly see and apply changes to your website, making updates fast and efficient. Reviewers appreciate the immediate visual feedback, collaborative editing, and the ability to quickly correct errors or update content without delays.
- Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs
- Real-time Scheduling: Based on availability, instantly confirm or deny a request when a new booking is made
- Real-Time Updates: Receive system updates as soon as any changes are made
- Recurring Appointments: Schedule repeating appointments based on a duration of time
- Recurring/Subscription Billing: Automated process of charging customers at regular intervals for repeated access or use of a product or service
- Registration Management: Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.
- Reminders: Timed notification for any upcoming task, deadline, appointment, or activity
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Responsive Web Design: Web design that automatically adjusts to look good on different screen sizes
- ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
- Scheduling: Plan availability and assign specific time slots for tasks and resources
- Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria
- Secure Data Storage: Securely stores data to prevent data loss or breaches
- SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content
- Shipping Management: Manage and track orders being shipped to customers
- Shopping Cart: Checkout of online store
- SMS Messaging: Send messages via SMS
- Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
- Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc.
- Social Promotion: Market event via social media tools
- SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access
- Survey Builder: Create and manage surveys
- Surveys & Feedback: Gauge satisfaction and receive information for improvement and success
- Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes
- Template Management: Create, save, and re-purpose templates for emails, forms, etc.
- Templates: Sample files or documents that could be customized as needed or used as is
- Text Editing: Edit text as needed
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Ticketing: Customize, sell, and distribute tickets
- Video Management: Store and manage online video content
- Video Support: Supports various video file formats
- Visitor Tracking: Track visitors and purpose of visits
- Wait List Management: Record, update and manage waiting lists
- Website Analytics: Track and analyze information regarding website visitors
- Website Hosting: Publishing and managing websites across the internet.
- Website Integration: Seamlessly integrates with 3rd party websites
- Website Management: Wix offers centralized, intuitive website management that lets you update content, organize pages, and control site settings easily. Reviewers appreciate the user-friendly dashboard, seamless content updates, and integrated tools for SEO, analytics, and e-commerce without coding.
- Website Publishing Options: Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain
- Widgets: An extended application or connector that enables users to perform additional services with their current set of tools
- WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

---

Get Advice

We can help you find the software with the features you need.

Features

4.3 (10,746)

4.3

Based on 10,746 reviews

## Pricing

Value for money

4.3 (8549)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/169007/Wix/pricing/)

Light

$17.00

Flat Rate,Per Month

It includes:

-   2GB storage space
-   Light marketing suite
-   Free domain for 1 year
-   Multi-cloud hosting
-   2 site collaborators

Core

$29.00

Flat Rate,Per Month

It includes:

-   Basic marketing suite
-   50 GB storage space
-   Basic site analytics
-   Accept payments
-   Basic eCommerce
-   Customer Accounts
-   Events Calendar
-   Accept Payments

Business

$39.00

Flat Rate,Per Month

It includes:

-   100 GB storage space
-   Standard marketing suite
-   Standard site analytics
-   Standard eCommerce
-   Accept Recurring Payments
-   Social Selling
-   Sales Tax Automation
-   Product Catalog

Business Elite

$159.00

Flat Rate,Per Month

It includes:

-   Unlimited storage space
-   Advanced marketing suite
-   Advanced site analytics
-   Advanced eCommerce
-   Advanced developer platform
-   Abandoned Cart Recovery
-   Pre-orders
-   Egift Cards

Value for money

4.3 (8,549)

4.3

Based on 8,549 reviews

## Integrations

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Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Gmail](https://www.capterra.com/p/202338/Gmail/)[

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Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.2 (7702)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.2 (7,702)

4.2

Based on 7,702 reviews

## User reviews

Overall rating

4.4

Based on 10,801 reviews

Filter by rating

5(6148)

4(3371)

3(1035)

2(166)

1(81)

Mentioned topic

Sorted by most recent

AO

Anne O.

Senior Developer

Insurance

### "Well-Done Websites with Wix!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 20, 2026

It was so much easier to use than other website builders. It provide good templates and ways to personalize the website for my needs.

Pros

It's quick and easy to create great looking websites. There are nice templates to help you create a professional looking website quickly.

Cons

I ended up using LinkedIn Learning tutorials to efficiently learn how to make a good website. It was easier to get a comprehensive tutorial from an outside source than what Wix provided.

Switched from

[Adobe Dreamweaver](https://www.capterra.com/p/233245/Adobe-Dreamweaver/)

Wix is so user friendly and so much easier to use.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SB

Susan B.

Graphic designer and marketing

Graphic Design

### "Wix is a good-quality, practical solution for most small businesses."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

October 19, 2026

Easy website creation Drag-and-drop editing, templates, and AI-assisted design help business owners build and update their websites without advanced coding skills.

Pros

Wix is a strong option for small companies that want a professional website without hiring a web developer. It combines website design, hosting, business tools, and marketing features in one platform. Very easy to use and you get great value with your purchase, also have great customer service!

Cons

Costs can add up The website subscription is only part of the potential expense. Premium apps, email marketing, business email, payment processing, and other services may cost extra.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CF

Conann F.

Software Engineer

Computer Software

### "Wix Velo and custom Node endpoints accelerate full stack web development"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

October 12, 2026

Wix provides solid ease of use for rapid web prototyping and great value for money. Whenever database permission questions came up, customer support responded quickly.

Pros

Velo Node.js backend modules make custom API endpoints easy to build. Integrated features for video and image hosting alongside business and marketing tools save us frontend setup time.

Cons

Debugging complex Velo backend functions can be tedious due to limited IDE console tracing, causing occasional deployment bugs and issues.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MK

Matt K.

Digital Marketing Manager

Civic & Social Organization

### "Wix Works, but a Few Hiccups"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

October 11, 2026

The drag‑and‑drop editor lets me build landing pages in minutes; I just dragged a video block, resized it, and dropped a contact form. It syncs with my email list automatically, so when someone signs up I get a notification and the info lands straight into my CRM.

Pros

Using Wix's drag‑and‑drop Editor I built a small online shop for my handmade jewellery. The built‑in Wix Stores feature made product pages pop, and the SEO Wizard helped get my pages indexed quickly. Overall, the platform feels pretty solid for a freelance designer.

Cons

One gripe is the documentation can be thin. When I tried to tweak the checkout flow in Wix Stores, the help articles were vague and the support queue took a couple of days to respond. It's not a huge deal, but it slows things down.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

WB

William B.

Technical Mentor and Program Facilitator

Education Management

### "Great for Small Businesses"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

October 10, 2026

Very positive! Everything is easy to use and it has a great value for your dollar. I wish that they had more integration features but other than that it's a great service

Pros

Wix is a really great platform for businesses looking to create a website for their storefront. Accepting payments and building pages can be done by anyone no matter what the skill

Cons

Wix provides less integration services compared to Shopify or Squarespace. It's also a more premium service to pay for if you're accepting payments.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JK

Jamal K.

Technology Consultant

Information Technology and Services

### "Five-page client site live in under four hours"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

October 7, 2026

I’ve got about nine client sites running on it now, and in two years, I’ve only run into one bug that was actually worth reporting. When you compare it to what I’d usually charge for custom dev hours, the yearly plan ends up paying for itself after just the first site.

Pros

Last Tuesday I rebuilt a dental client's site, finally getting them off that old WordPress mess. Five pages, a contact form, and the Google Analytics tag, all wrapped up by 2pm. For a two-person shop like ours, that kind of turnaround really matters. The image compression just handles itself now, so I'm not stuck fielding annoying calls about slow mobile load times anymore.

Cons

The editor's drag positioning gets fussy when I'm trying to nudge elements just a few pixels on tablet breakpoints. I've spent twenty minutes on something that really should've taken five. I also wish the video background uploads allowed a larger file cap. Luckily, neither of these has cost me a client yet.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DC

Daniel C.

Digital Marketing Manager Lead

Consumer Services

### "Great Design Tool, but Slow Load Times"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

October 2, 2026

I’ve been building my freelance consulting site on Wix, and the drag‑and‑drop editor has saved me hours. I can drop a contact form right next to a testimonial carousel, tweak the layout in seconds, and publish instantly—no code needed, which fits perfectly into my tight weekly schedule.

Pros

Drag‑and‑drop editing is the core of Wix, and it’s surprisingly intuitive after a few weeks of use. The template library covers everything from photography portfolios to small e‑commerce shops, so we never had to start from scratch. The built‑in SEO wizard helped us climb the search rankings, and the App Market gave us instant access to contact forms and social feeds.

Cons

The biggest gripe is the loading speed when the site goes live; pages can take a couple of seconds to render, which feels sluggish compared to competitors. And the editor occasionally locks certain elements, forcing a full page reload. Finally, customer support can be slow to respond, especially on weekends.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GM

Gina M.

Owner esthetician

Hospital & Health Care

### "Good for beginners "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

October 2, 2026

Easy but costly wish they wouldn’t just shut your website down if payment was due with notice ahead of time

Pros

It was easy to use and I was able to make my website quick. User friendly and had very good content for my results

Cons

The price a month is a little steep for a website. It should be monitored better and looked over for a price like that

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Pilar M.

Administrativo

Marketing and Advertising

### "Genial muy bien "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 30, 2026

Perfecta. Va muy bien muy práctica y ningún fallo No tengo ninguna queja y la uso a diario es genial

Pros

Me ha gustado mucho, fundacional muy bien y estoy muy contenta la verdad ningún fallo todo perfecto !

Cons

Pues creo que lo que menos me gusta de wix es que tiene opciones de pago, eso no está bien pero bueno

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JM

Jodie M.

Director

Health, Wellness and Fitness

### "Read this and choose another website platform ...not Wix for sure"

1.0

Overall Rating

1.0

1.0

Ease of Use

2.0

2.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

September 30, 2026

If I could supply a zero out of 5 I would!!! I have a fully paid for premium subscription for my business that relies on a website for income, including email address, domain, email campaign monthly subscriptions etc. Wix disconnected my domain for no reason and after 8 phone calls, I still have not had any contact back from them or a reason why my FULLY PAID FOR SUBSCRIPTION doesn't warrant a reason for WHY!! As a small business owner with staff who depend on consumers having access to a website to book services, this is UNACCEPTABLE! It's been 4 days of my website being down and no explanation, no case file notes, AND NO RESOLVE so far and NO communication from the escalation team either! I have a fully paid for PREMIUM SUBSCRIPTION and all you receive are tier one lacky's who say they will escalate it. They are trained to provide empathy and repeat your frustrations yet are not experts that they say they are in the help section, and are totally unable to help. I also put in a separate case for a refund due to lost business over 4 days and my time for 45 mins on the phone for each of my 8 phone calls, and got a reply within 1 DAY saying NO. I haven't even got a reply from the tech department in the 4 days my website has been down, yet the refund department can easily respond within 24 hours!!! I have never in my online business life of 7 years EVER experienced such disgusting POOR service. If I were considering a WIX platform business/website, I would totally TOTALLY look elsewhere...I have not had my website restored thus far. I also informed WIX that I would be reviewing them to this effect and they did not seem to care. So when any of you get this kind of experience, it's important to go to this level and review it as such and also email the Better Business Bureau (BBB) to report a complaint.

Pros

Nothing...my website is useless...Wix have been of zero help over an issue that is soley their fault. Despite paying for a premium subscription, they have not provided any help for 4 days now to have it back up. I have called 8 times and about to call a 9th.

Cons

Lack of tech support totally. My website is still not re-instated even though a fully paid for premium plan plus extras has been paid for. My business has not been able to operate at all for 4 days and counting. You get nice non-expert people who are scripted to care yet nothing gets done and you cannot get them to do anything except say sorry. After 8 phone calls, the sorry completely wears off.

Alternatives considered

[Fresha](https://www.capterra.com/p/142138/Shedul-com/)

Reasons for choosing Wix

I took over a business that used it and it was working well until they disconnected my fully paid for premium website for no reason

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/169007/Wix/reviews/)

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