# Wix Software 2026: Features, Integrations, Pros & Cons | Capterra

> Capterra's in-depth exploration of Wix Software's capabilities reveals its suitability for various software needs and provides a comprehensive overview of Wix Software pricing, features, integrations, and potential alternatives.

Source: https://www.capterra.com/p/169007/Wix

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# 

 Wix Software Review 2026: Features, Integrations, Pros & Cons

Last updated on October 13, 2025

Written byBarkha Bali

Barkha Bali

Content Writer

Barkha Bali is a writer at Capterra. She provides insights to help small and midsize businesses identify the right software for their needs by analyzing more than 550,000 Capterra user reviews and nearly 48,000 interactions between Capterra so...

[See bio & all articles](https://www.capterra.com/resources/author/bbali/)

Content Writer

Edited byMehar Luthra

Mehar Luthra

Content Editor

Mehar has been a team lead at Capterra for nearly three years, helping shape educational articles, thought leadership research reports, and content designed to help businesses compare software to find the best fit. She's spent nearly a decade...

[See bio & all articles](https://www.capterra.com/resources/author/mehar-luthra/)

Content Editor

Written by [Barkha Bali](https://www.capterra.com/resources/author/bbali/)

Content Writer

Barkha Bali is a writer at Capterra. She provides insights to help small and midsize businesses identify the right software for their needs by analyzing more than 550,000 Capterra user reviews and nearly 48,000 interactions between Capterra software advisors and buyers.

Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/)

Content Editor

Mehar has been a team lead at Capterra for nearly three years, helping shape educational articles, thought leadership research reports, and content designed to help businesses compare software to find the best fit. She's spent nearly a decade in the editorial space, having served as a content writer, editor, editorial head, and now as a team lead.

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[Key takeaways](#key-takeaways)[Our verdict](#our-verdict)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Interface](#interface)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Wix

Wix Overview:

### Key takeaways

Insights from verified Capterra reviews

Wix empowers small businesses to build and manage websites quickly. Most users rely on it for designing, blogging, and marketing. Its drag-and-drop editor and mobile access stand out for ease of use, while limitations in SEO and advanced customization are common drawbacks. Recent updates, such as semantic sections and customizable checkout flows, show Wix is evolving to support more complex site needs.

### Our verdict

It’s a solid option for small teams that prioritize speed and simplicity in website creation. Its intuitive editor and mobile tools make it easy to launch and maintain a site. However, if your business depends heavily on SEO or custom workflows, you may need to explore add-ons or developer support. While newer features improve layout control and checkout flexibility, scaling beyond basic use cases may require workarounds or third-party tools.

Top alternative

Featured

Overall rating

Based on 10,625 user reviews

Reviews sentiment

Positive

88%

Neutral

10%

Negative

2%

Pros & cons

Beginner-friendly website builder

Intuitive drag-and-drop editor

Slow website loading times

Occasional glitches and crashes

Starting price

$17

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Wix?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.wix.com&name=Wix)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Wix

4.4 (10,625)

VS.

[4.2 (1,298)](https://www.capterra.com/p/135618/Odoo/reviews/)

Starting Price

$17

Flat Rate, Per Month

Starting Price

$31.1

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (10,572)

Ease Of Use

4.0 (3,383)

Value For Money

4.3 (8,375)

Value For Money

4.1 (2,628)

Customer Service

4.2 (7,534)

Customer Service

3.9 (2,322)

## Wix alternatives

While Wix suits teams seeking fast setup and visual control, alternatives may better align with your budget, integration needs, or design flexibility, especially if you need deeper customization or advanced eCommerce capabilities.

[4.2 (986)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

[4.6 (5,736)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

Highest Rated

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

[4.5 (3,389)](https://www.capterra.com/p/143461/Squarespace/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/143461/Squarespace/)

[View all alternatives](https://www.capterra.com/p/169007/Wix/alternatives/)

## Who uses Wix?

Based on Capterra reviews from the past year

Talk to a software expert

to get a free software list  
tailored to your business needs

## Pros and Cons

Beginner-friendly website builder

93% positive reviews out of 2843

Most users comment ease of use allows quick website setup, even for those with minimal experience.

Mandeep A

Japanese Head Spa, 1 employee.

"Wix has been so easy to use, i love how the features are so user friendly, my website navigation is so easy for clients to get all the information they need and get booking."

Slow website loading times

78% negative reviews out of 662

Most users comment performance and speed issues cause lag, slow page loads, and editing frustrations.

Renata Z

Naturopathic Doctor, 1 employee.

"The website lagged incredibly and made building a website 50x longer and more annoying + complicated than it should be."

Intuitive drag-and-drop editor

93% positive reviews out of 1017

Most users report drag and drop enables flexible, visual site design without coding or technical skills.

Segun D

Digital Marketing Manager, 11 - 50 employees.

"With Wix, I am able to seamlessly create and design highly responsive websites without coding via drag and drop functionality."

Occasional glitches and crashes

55% negative reviews out of 573

Some users report bugs and issues cause random freezes, cart crashes, and challenging support interactions.

Bernard O

Art illustrator, 11 - 50 employees.

"It becomes frustrating when you're in the middle of a task and the application freezes, making it impossible to proceed until it starts responding again."

Efficient client website management

91% positive reviews out of 473

Most reviewers indicate client support simplifies creating, updating, and handing off websites for clients.

Kelly K

Owner and Operator, 1 employee.

"I have built several websites for clients and myself over the years and I love the products, versatility and customer service."

Restricted customization options

70% negative reviews out of 306

Most reviewers describe limitations restrict template flexibility, advanced features, and access to website code.

Alfred A

Journalist , 2 - 10 employees.

"The templates are simple but then you cant style it that much and i think is one of the ways it limits you from enjoying the platform."

## Wix's interface

The interface is built around drag-and-drop editing and real-time visual feedback, which reviewers say helps speed up site creation. The dashboard and template tools are easy to navigate, though some users report slow performance and limited flexibility during advanced edits.

2+

Barkha Bali

Content Writer

Wix’s layout is simple to learn and fast to use, especially for small businesses building basic websites. You’ll also find that real-time editing and mobile access make quick changes easy, though advanced customization may feel limited.

Ease of Use

4.5 (10,572)

4.5

Based on 10,572 reviews

## Key features

View by:

These features have been rated as most important by users based on their reviews.

View by:

Get Advice

We can help you find the software with the features you need.

Barkha Bali

Content Writer

Wix’s highest-rated features offer speed, accessibility, and ease of use. For small and midsize businesses (SMBs), tools like template reuse, mobile access, and real-time editing work together to simplify setup and support agile site management.

Features

4.3 (10,570)

4.3

Based on 10,570 reviews

The Wix features below were rated the highest by verified reviewers. Our commentary is based on reviewer sentiment and feedback from reviews published in the past two years.

Dashboard

4.6 (21)

21 reviewers rated this feature

Access site management tools through a clean layout and intuitive navigation. The dashboard efficiently organizes tasks, manages updates, and streamlines day-to-day operations. It serves as a central hub for monitoring site performance and making quick adjustments. Dashboard: Access site management tools through a clean layout and intuitive navigation. The dashboard efficiently organizes tasks, manages updates, and streamlines day-to-day operations. It serves as a central hub for monitoring site performance and making quick adjustments.

Template management

4.5 (92)

92 reviewers rated this feature

Supports fast customization and reuse of templates, saving time and effort. This feature is especially helpful for teams with limited technical skills, offering flexible design options tailored to business needs. It simplifies launching multiple pages or sites.

Mobile access

4.4 (45)

45 reviewers rated this feature

Edit and monitor websites from mobile devices using the Wix app. Quick updates and customer engagement on the go are easy to manage. Responsive design and real-time changes help your team stay agile and connected.

Real-time editing

4.4 (1,453)

1453 reviewers rated this feature

Make instant visual changes with drag-and-drop customization. The feature’s speed and simplicity support both solo and collaborative workflows. Quick adjustments are possible without advanced design tools, making it ideal for fast-paced environments.

Preview functionality

4.4 (432)

432 reviewers rated this feature

Test layouts across devices before publishing. This feature is key for catching design issues and gathering feedback. It ensures consistency across desktop and mobile views, supporting a polished experience for your audience.

Content sharing

4.4 (44)

44 reviewers rated this feature

Distribute media and blog content across platforms to expand reach. The simplicity and SEO benefits make it useful for promoting updates and engaging audiences. It integrates with social channels and helps drive traffic to key pages.

Advanced developer platform

0 reviewers rated this feature

Provides backend customization tools, including APIs and serverless functions, allowing developers to build dynamic site logic and integrations. You can create custom workflows, manage databases, and extend site functionality beyond basic drag-and-drop tools.

Customized reports

0 reviewers rated this feature

Build tailored analytics dashboards to track site performance, user behavior, and sales metrics. You can filter data by time, product, or customer segment, helping you make informed decisions and optimize your site’s effectiveness.

Automated sales tax

0 reviewers rated this feature

Automatically calculates and applies sales tax across regions using up-to-date rates. This feature reduces manual errors and ensures compliance with local tax laws, especially for businesses selling across multiple states or countries.

Loyalty program

0 reviewers rated this feature

Enables the creation of tiered rewards systems to retain and engage repeat customers. You can set up point-based incentives, offer exclusive discounts, and track customer activity to personalize offers and boost retention.

Semantic sections

0 reviewers rated this feature

Pages are now divided into customizable full-width blocks that help structure content more clearly. These sections improve layout control, speed up site creation, and support better messaging across desktop and mobile views.

Quick Edit tool

0 reviewers rated this feature

Lets users update content from a sidebar without touching the canvas. This reduces layout disruptions and helps maintain design consistency during fast edits. It’s especially useful for teams managing frequent updates.

Switch layout suggestions

0 reviewers rated this feature

Suggests alternative layouts based on content type and visual needs. This helps users refresh site sections quickly without needing design expertise, improving usability and visual clarity.

Customizable purchase and checkout

0 reviewers rated this feature

New pricing plan pages allow businesses to tailor the layout, content, and flow of the purchase experience. Updates include dynamic tax calculation, multilingual support, and centralized policy management.

All key features (185)

Define levels of authorization for access to specific files or systems

59.73% of 149 reviewers that rated this feature as important or highly important

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

71.17% of 274 reviewers that rated this feature as important or highly important

Track and document all activities across devices, networks, and other systems

44.44% of 18 reviewers that rated this feature as important or highly important

Provides backend customization tools, including APIs and serverless functions, allowing developers to build dynamic site logic and integrations. You can create custom workflows, manage databases, and extend site functionality beyond basic drag-and-drop tools.

0 reviewers rated this feature

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

57.96% of 226 reviewers that rated this feature as important or highly important

Ability to insert animations/transitions

25.00% of 8 reviewers that rated this feature as important or highly important

Application programming interface that allows for integration with other systems/databases

51.89% of 106 reviewers that rated this feature as important or highly important

Manage various aspects of appointments including booking, rescheduling, canceling

55.22% of 67 reviewers that rated this feature as important or highly important

Schedule appointments via a calendar

66.67% of 3 reviewers that rated this feature as important or highly important

Manage the process of evaluating documents or requests submitted for approval

60.00% of 5 reviewers that rated this feature as important or highly important

Manage attendance for classes, shifts, meetings, or events

0% of 0 reviewers...

Track the attendance of specific individuals or groups

44.44% of 9 reviewers that rated this feature as important or highly important

Process of managing, tracking, and communicating with individuals who are registered to attend an event

47.50% of 40 reviewers that rated this feature as important or highly important

Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A)

0.00% of 2 reviewers that rated this feature as important or highly important

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

0% of 0 reviewers...

Automatically calculates and applies sales tax across regions using up-to-date rates. This feature reduces manual errors and ensures compliance with local tax laws, especially for businesses selling across multiple states or countries.

0 reviewers rated this feature

Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients

57.89% of 19 reviewers that rated this feature as important or highly important

Discover the total number of backlinks, referring domains, and referring IPs going to a domain

77.78% of 9 reviewers that rated this feature as important or highly important

Create, manage, and send invoices or bills to customers

14.29% of 7 reviewers that rated this feature as important or highly important

Create, update, and manage bookings, itineraries, and reservations

63.04% of 46 reviewers that rated this feature as important or highly important

Track and manage schedules and meetings via an integrated calendar

51.41% of 177 reviewers that rated this feature as important or highly important

Synchronize with other calendars to view mutual availability and schedules

100.00% of 4 reviewers that rated this feature as important or highly important

Notifications/alerts for upcoming events or tasks

66.67% of 3 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

48.94% of 141 reviewers that rated this feature as important or highly important

Plan and strategize marketing campaigns

100.00% of 1 reviewers that rated this feature as important or highly important

Create catalogs of products and/or services

61.11% of 18 reviewers that rated this feature as important or highly important

Create and manage digital catalog of products/services with their details, specifications, and price

49.68% of 155 reviewers that rated this feature as important or highly important

Organize and group data or items based on various criteria

44.44% of 45 reviewers that rated this feature as important or highly important

Create and schedule group classes, recurring appointments, and private sessions, etc.

0.00% of 3 reviewers that rated this feature as important or highly important

Schedule in-person or online classes

100.00% of 1 reviewers that rated this feature as important or highly important

Electronic storage of stakeholder contact information

0% of 0 reviewers...

Manage contact details and communication with clients

20.00% of 5 reviewers that rated this feature as important or highly important

Integration with content management software

53.85% of 13 reviewers that rated this feature as important or highly important

Provides a channel for team members to share media files, communicate, and work together

35.33% of 150 reviewers that rated this feature as important or highly important

Leave comments and notes on documents for others to view

46.67% of 30 reviewers that rated this feature as important or highly important

Manage and track all internal and external communication conducted via calls, email, text, or chat

69.23% of 13 reviewers that rated this feature as important or highly important

Automated reminders and confirmations for booked appointments and events via text or email

61.70% of 47 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

52.87% of 87 reviewers that rated this feature as important or highly important

Import or export content

35.71% of 14 reviewers that rated this feature as important or highly important

Centralized repository to store content and assets

59.09% of 44 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

61.85% of 975 reviewers that rated this feature as important or highly important

Facilitates online authoring and publishing of the content

54.36% of 195 reviewers that rated this feature as important or highly important

Distribute media and blog content across platforms to expand reach. The simplicity and SEO benefits make it useful for promoting updates and engaging audiences. It integrates with social channels and helps drive traffic to key pages.

44 reviewers rated this feature

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

0.00% of 2 reviewers that rated this feature as important or highly important

Accept and process credit card transactions

38.89% of 36 reviewers that rated this feature as important or highly important

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

45.65% of 46 reviewers that rated this feature as important or highly important

Create branded link campaigns or short links with one or multiple custom domains.

0% of 0 reviewers...

Record customer information, purchase history, and other notes

0.00% of 1 reviewers that rated this feature as important or highly important

A collection of customer information such as contact details, demographics, previous interactions, etc.

0.00% of 3 reviewers that rated this feature as important or highly important

Access previous interactions or concerns to maintain customer relationships

36.36% of 11 reviewers that rated this feature as important or highly important

Store and organize information about customers and previous interactions

83.33% of 12 reviewers that rated this feature as important or highly important

Provide online support for your customers through live chat or help desk functionality

100.00% of 2 reviewers that rated this feature as important or highly important

Add customized logos and colors to align with company branding

61.09% of 1357 reviewers that rated this feature as important or highly important

Customize data fields to support various needs and use cases

63.96% of 197 reviewers that rated this feature as important or highly important

Customize contracts and forms to collect specific information

57.23% of 159 reviewers that rated this feature as important or highly important

New pricing plan pages allow businesses to tailor the layout, content, and flow of the purchase experience. Updates include dynamic tax calculation, multilingual support, and centralized policy management.

0 reviewers rated this feature

Alter the layout and content of reports

50.00% of 2 reviewers that rated this feature as important or highly important

You get a wide variety of templates that are easy to personalize for any brand or project. Reviewers appreciate the flexibility and creative control, though some note limitations when switching templates or needing deeper customization for complex needs.

63.51% of 1403 reviewers that rated this feature as important or highly important

Create labels for products that contain required information such as colors, sizes, dates, etc.

50.00% of 2 reviewers that rated this feature as important or highly important

Build tailored analytics dashboards to track site performance, user behavior, and sales metrics. You can filter data by time, product, or customer segment, helping you make informed decisions and optimize your site’s effectiveness.

0 reviewers rated this feature

Access site management tools through a clean layout and intuitive navigation. The dashboard efficiently organizes tasks, manages updates, and streamlines day-to-day operations. It serves as a central hub for monitoring site performance and making quick adjustments. Dashboard: Access site management tools through a clean layout and intuitive navigation. The dashboard efficiently organizes tasks, manages updates, and streamlines day-to-day operations. It serves as a central hub for monitoring site performance and making quick adjustments.

21 reviewers rated this feature

Discover and connect variety of data sources to the application for analysis

75.00% of 4 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

57.14% of 98 reviewers that rated this feature as important or highly important

Protect sensitive data for digital privacy

62.40% of 359 reviewers that rated this feature as important or highly important

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

66.67% of 3 reviewers that rated this feature as important or highly important

Graphical representation of data

50.00% of 2 reviewers that rated this feature as important or highly important

Collaborate on creating a product by sharing and adjusting designs through a shared portal

65.55% of 1219 reviewers that rated this feature as important or highly important

Track products that are for sale at a reduced price or part of coupon promotions

100.00% of 2 reviewers that rated this feature as important or highly important

Store, manage, and track all electronic documents in a centralized location

58.82% of 68 reviewers that rated this feature as important or highly important

Wix offers a drag-and-drop interface that makes designing websites simple for all skill levels. Some reviewers find it intuitive and flexible, allowing easy customization and quick layout changes, though a few mention occasional slowdowns or minor usability frustrations.

56.39% of 1165 reviewers that rated this feature as important or highly important

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

60.87% of 23 reviewers that rated this feature as important or highly important

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

50.00% of 122 reviewers that rated this feature as important or highly important

Digital forms that are shared and accessed online

0% of 0 reviewers...

Electronically collect payments for goods or services

68.57% of 35 reviewers that rated this feature as important or highly important

Manage, store and organize emails within the system or via third-party apps

60.61% of 33 reviewers that rated this feature as important or highly important

Create and send email blasts/campaigns

53.85% of 299 reviewers that rated this feature as important or highly important

Reminders sent via email

0% of 0 reviewers...

Track employee schedules, availability, and performance across projects and tasks

33.33% of 3 reviewers that rated this feature as important or highly important

Tracks metrics that provide insight into how a user interacts with any interface or product

83.33% of 6 reviewers that rated this feature as important or highly important

A list of events with their respective dates

0.00% of 1 reviewers that rated this feature as important or highly important

Schedule and manage the logistics of activities and other gatherings

42.11% of 19 reviewers that rated this feature as important or highly important

Plan an event's time and location

55.36% of 56 reviewers that rated this feature as important or highly important

Predefined actions automatically performed on the occurance of specific events

52.38% of 42 reviewers that rated this feature as important or highly important

Designed for small businesses

64.29% of 140 reviewers that rated this feature as important or highly important

Designed for events that occur online

0% of 0 reviewers...

Adds a customizable form to the landing page, usually for the purposes of lead generation

44.59% of 74 reviewers that rated this feature as important or highly important

Store, manage and track all forms in a centralized location

61.67% of 60 reviewers that rated this feature as important or highly important

Search for specific words or phrases within a document or database

44.44% of 27 reviewers that rated this feature as important or highly important

A visual way of interacting with an application or operating system using items such as windows, icons, and menus

0% of 0 reviewers...

Automatically find mutually available meeting time slots across multiple calendars

71.43% of 14 reviewers that rated this feature as important or highly important

Curating an intentional list of prospective guests as per relative interests to achieve specific goals.

100.00% of 2 reviewers that rated this feature as important or highly important

Edit, touch up, and convert images for publishing

44.30% of 149 reviewers that rated this feature as important or highly important

Store and manage images

54.55% of 110 reviewers that rated this feature as important or highly important

Manage the instructor/teacher's schedule, tasks, responsibilities

0% of 0 reviewers...

An application for source code editing, compiling, and debugging

100.00% of 4 reviewers that rated this feature as important or highly important

Track and manage inventory levels to maintain proper supply

48.44% of 128 reviewers that rated this feature as important or highly important

Track positioning in search engines over time

58.82% of 68 reviewers that rated this feature as important or highly important

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

100.00% of 8 reviewers that rated this feature as important or highly important

Track and monitor a specific set of keywords

0% of 0 reviewers...

Group and package individual but related items as one package set

26.53% of 49 reviewers that rated this feature as important or highly important

Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support

46.38% of 69 reviewers that rated this feature as important or highly important

It helps you quickly build and customize landing pages and web forms with templates and drag-and-drop tools. Some users say forms are easy to integrate and automate, boosting conversions, though a few wish for even more advanced customization or flexibility.

56.26% of 1413 reviewers that rated this feature as important or highly important

Configure publication's layout before publishing

0% of 0 reviewers...

Manage the process of attracting and converting business prospects into leads

100.00% of 1 reviewers that rated this feature as important or highly important

Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance

0% of 0 reviewers...

Ability to chat online in real time

0.00% of 1 reviewers that rated this feature as important or highly important

Enables the creation of tiered rewards systems to retain and engage repeat customers. You can set up point-based incentives, offer exclusive discounts, and track customer activity to personalize offers and boost retention.

0 reviewers rated this feature

Collection of images, videos and other digital content that can be used

40.74% of 81 reviewers that rated this feature as important or highly important

Database of members to track personal information of individuals and families

0.00% of 1 reviewers that rated this feature as important or highly important

The activity of promoting the sale of goods at retail

100.00% of 2 reviewers that rated this feature as important or highly important

Edit and monitor websites from mobile devices using the Wix app. Quick updates and customer engagement on the go are easy to manage. Responsive design and real-time changes help your team stay agile and connected.

45 reviewers rated this feature

Unique word that contains letters or numbers that identifies specific campaigns

75.00% of 8 reviewers that rated this feature as important or highly important

Observe and track the demand, usage, progress or quality of a system, product, or user

0% of 0 reviewers...

Allows for businesses to run a variety of different campaigns across different channels

0% of 0 reviewers...

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

52.63% of 19 reviewers that rated this feature as important or highly important

Manage and support multiple languages

33.33% of 75 reviewers that rated this feature as important or highly important

Manage and support multiple locations

42.86% of 7 reviewers that rated this feature as important or highly important

Manage multiple teams and operations from a central location

38.36% of 73 reviewers that rated this feature as important or highly important

Drag and drop/visual interfaces that allow non-tech users to build without writing code

80.00% of 60 reviewers that rated this feature as important or highly important

Book meetings and appointments through a website or digital platform

61.16% of 242 reviewers that rated this feature as important or highly important

Add tools to web pages to handle online bookings

40.98% of 410 reviewers that rated this feature as important or highly important

Accept and process online payment transactions

42.86% of 7 reviewers that rated this feature as important or highly important

Includes functionalities for creating custom eCommerce websites

50.00% of 448 reviewers that rated this feature as important or highly important

Manage and track customer orders for goods, investments, or any other purchases

52.51% of 219 reviewers that rated this feature as important or highly important

Track orders throughout the fulfillment process

77.42% of 31 reviewers that rated this feature as important or highly important

Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more

100.00% of 2 reviewers that rated this feature as important or highly important

Accept, record, and reconcile financial transactions

47.73% of 44 reviewers that rated this feature as important or highly important

Organize and manage the accomplishments and development of employees or performance of applications or systems

0% of 0 reviewers...

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

50.00% of 2 reviewers that rated this feature as important or highly important

Integrates with point of sale (POS) systems

100.00% of 3 reviewers that rated this feature as important or highly important

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

43.48% of 23 reviewers that rated this feature as important or highly important

Pre-defined templates within a library for common cases such as contracts, websites, emails, and more

50.80% of 813 reviewers that rated this feature as important or highly important

Test layouts across devices before publishing. This feature is key for catching design issues and gathering feedback. It ensures consistency across desktop and mobile views, supporting a polished experience for your audience.

432 reviewers rated this feature

Track and manage the profit margin between the cost of a product and its selling price.

0% of 0 reviewers...

Tool used to determine accurate pricing and product eligibility for borrowers

100.00% of 2 reviewers that rated this feature as important or highly important

Present a catalog of inventory that customers can view

100.00% of 2 reviewers that rated this feature as important or highly important

Design, communicate, and distribute incentives to perform a specific action

57.14% of 77 reviewers that rated this feature as important or highly important

Lets users update content from a sidebar without touching the canvas. This reduces layout disruptions and helps maintain design consistency during fast edits. It’s especially useful for teams managing frequent updates.

0 reviewers rated this feature

Track/optimize rates in relation to usage

0% of 0 reviewers...

Ratings/Reviews

0% of 0 reviewers...

With this capability, you can instantly see website changes as you make them, streamlining updates and collaboration. Reviewers appreciate how it speeds up editing, enables teamwork, and lets you fix errors or publish updates quickly, though some wish for more advanced editing options.

62.01% of 1553 reviewers that rated this feature as important or highly important

Make instant visual changes with drag-and-drop customization. The feature’s speed and simplicity support both solo and collaborative workflows. Quick adjustments are possible without advanced design tools, making it ideal for fast-paced environments.

1453 reviewers rated this feature

Notifications that are delivered to users as soon as an event occurs

42.86% of 28 reviewers that rated this feature as important or highly important

Based on availability, instantly confirm or deny a request when a new booking is made

91.67% of 12 reviewers that rated this feature as important or highly important

Receive system updates as soon as any changes are made

52.71% of 129 reviewers that rated this feature as important or highly important

Schedule repeating appointments based on a duration of time

100.00% of 1 reviewers that rated this feature as important or highly important

Automated process of charging customers at regular intervals for repeated access or use of a product or service

0% of 0 reviewers...

Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.

54.35% of 46 reviewers that rated this feature as important or highly important

Timed notification for any upcoming task, deadline, appointment, or activity

57.89% of 38 reviewers that rated this feature as important or highly important

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

61.39% of 202 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

45.98% of 535 reviewers that rated this feature as important or highly important

Web design that automatically adjusts to look good on different screen sizes

100.00% of 1 reviewers that rated this feature as important or highly important

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

100.00% of 2 reviewers that rated this feature as important or highly important

Plan availability and assign specific time slots for tasks and resources

85.71% of 7 reviewers that rated this feature as important or highly important

Search and filter data across systems to locate required information by entering keywords or certain criteria

42.31% of 156 reviewers that rated this feature as important or highly important

Securely stores data to prevent data loss or breaches

100.00% of 1 reviewers that rated this feature as important or highly important

Pages are now divided into customizable full-width blocks that help structure content more clearly. These sections improve layout control, speed up site creation, and support better messaging across desktop and mobile views.

0 reviewers rated this feature

Optimize and manage the search engine optimization efforts for a website or digital content

52.49% of 844 reviewers that rated this feature as important or highly important

Manage and track orders being shipped to customers

41.28% of 109 reviewers that rated this feature as important or highly important

Checkout of online store

47.00% of 300 reviewers that rated this feature as important or highly important

Send messages via SMS

75.00% of 4 reviewers that rated this feature as important or highly important

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

57.08% of 438 reviewers that rated this feature as important or highly important

Track activity on sites such as Facebook, Twitter, Instagram, etc.

0.00% of 2 reviewers that rated this feature as important or highly important

Market event via social media tools

0% of 0 reviewers...

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

66.50% of 397 reviewers that rated this feature as important or highly important

Create and manage surveys

33.58% of 265 reviewers that rated this feature as important or highly important

Gauge satisfaction and receive information for improvement and success

73.33% of 15 reviewers that rated this feature as important or highly important

Suggests alternative layouts based on content type and visual needs. This helps users refresh site sections quickly without needing design expertise, improving usability and visual clarity.

0 reviewers rated this feature

Attach digital tags to documents and assets for identification, search, or monitoring purposes

50.00% of 2 reviewers that rated this feature as important or highly important

Supports fast customization and reuse of templates, saving time and effort. This feature is especially helpful for teams with limited technical skills, offering flexible design options tailored to business needs. It simplifies launching multiple pages or sites.

92 reviewers rated this feature

Sample files or documents that could be customized as needed or used as is

47.30% of 148 reviewers that rated this feature as important or highly important

Edit text as needed

65.71% of 35 reviewers that rated this feature as important or highly important

Set up connections to third-party platforms to improve business processes

48.07% of 181 reviewers that rated this feature as important or highly important

Customize, sell, and distribute tickets

0% of 0 reviewers...

Store and manage online video content

50.00% of 16 reviewers that rated this feature as important or highly important

Supports various video file formats

0% of 0 reviewers...

Track visitors and purpose of visits

0% of 0 reviewers...

Record, update and manage waiting lists

0.00% of 1 reviewers that rated this feature as important or highly important

Track and analyze information regarding website visitors

54.61% of 152 reviewers that rated this feature as important or highly important

Publishing and managing websites across the internet.

70.36% of 469 reviewers that rated this feature as important or highly important

Seamlessly integrates with 3rd party websites

50.00% of 48 reviewers that rated this feature as important or highly important

It gives you centralized tools to update, organize, and maintain your site without coding. Reviewers indicate Wix’s dashboard is user-friendly, supports e-commerce, SEO, and app integrations, and simplifies content updates, though some wish for more advanced management capabilities.

66.95% of 1867 reviewers that rated this feature as important or highly important

Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain

58.33% of 156 reviewers that rated this feature as important or highly important

An extended application or connector that enables users to perform additional services with their current set of tools

43.48% of 92 reviewers that rated this feature as important or highly important

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

49.18% of 122 reviewers that rated this feature as important or highly important

Get Advice

We can help you find the software with the features you need.

Barkha Bali

Content Writer

Wix’s highest-rated features offer speed, accessibility, and ease of use. For small and midsize businesses (SMBs), tools like template reuse, mobile access, and real-time editing work together to simplify setup and support agile site management.

Features

4.3 (10,570)

4.3

Based on 10,570 reviews

## Pricing

Value for money

4.3 (8375)

Wix starts at $17 per month, which is lower than the average SMB budget of $35 per user, per month for website builder software. Pricing scales based on feature depth, with the Business Elite plan at $159 per month. Wix does not enforce seat minimums, making it flexible for solo users and growing teams. You can also opt for the free trial plan to test features.

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/169007/Wix/pricing/)

Light

$17.00

Flat Rate,Per Month

It includes:

-   2GB storage space
-   Light marketing suite
-   Free domain for 1 year
-   Multi-cloud hosting
-   2 site collaborators

Core

$29.00

Flat Rate,Per Month

It includes:

-   Basic marketing suite
-   50 GB storage space
-   Basic site analytics
-   Accept payments
-   Basic eCommerce
-   Customer Accounts
-   Events Calendar
-   Accept Payments

Business

$39.00

Flat Rate,Per Month

It includes:

-   100 GB storage space
-   Standard marketing suite
-   Standard site analytics
-   Standard eCommerce
-   Accept Recurring Payments
-   Social Selling
-   Sales Tax Automation
-   Product Catalog

Business Elite

$159.00

Flat Rate,Per Month

It includes:

-   Unlimited storage space
-   Advanced marketing suite
-   Advanced site analytics
-   Advanced eCommerce
-   Advanced developer platform
-   Abandoned Cart Recovery
-   Pre-orders
-   Egift Cards

Value for money

4.3 (8,375)

4.3

Based on 8,375 reviews

## Integrations

Wix connects with various marketing, analytics, and eCommerce tools to support SMB workflows. The integrations include a mix of native and third-party links, helping teams centralize data and streamline site operations.

Popular integrations

[

Google Drive](https://www.capterra.com/p/161425/Drive/)[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Gmail](https://www.capterra.com/p/202338/Gmail/)[

QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)

Barkha Bali

Content Writer

Wix’s integrations help your marketing lead track campaigns, your designer sync content across platforms, and your finance team manage payments, without switching between tools or duplicating data.

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.2 (7534)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.2 (7,534)

4.2

Based on 7,534 reviews

## User reviews

Overall rating

4.4

Based on 10,625 reviews

Filter by rating

5(6021)

4(3330)

3(1032)

2(164)

1(78)

Mentioned topic

Sorted by most recent

DA

DOUG A.

OWNER

Entertainment

### "WIX...ALWAYS THERE WHEN YOU NEED IT! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 20, 2026

WIX has been my provider for a long time now and I will continue to use WIX because of it's ease of use and exceptional customer service.

Pros

The product is just as advertised, easy to use and efficient. The customer service is easy to access, very fast and very user friendly. That has been a big help to me!

Cons

I don't have any CONS to mention at this time. My experience with WIX has always been very positive.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Evelyn V.

Asistente

Photography

### "Diseño web profesional al alcance de cualquier usuario."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

April 19, 2026

He utilizado Wix para montar landing pages y pequeños catálogos de servicios. Es la herramienta ideal para autónomos o pequeñas empresas que necesitan presencia online rápida y estética. El alojamiento está incluido, lo cual simplifica mucho la gestión técnica, permitiéndome enfocarme más en el contenido y el diseño.

Pros

Su interfaz de arrastrar y soltar es sumamente intuitiva, lo que permite crear sitios web con un aspecto profesional sin saber programación. La variedad de plantillas y la App Market para añadir funciones como reservas o tiendas online son puntos muy fuertes.

Cons

Una vez que eliges una plantilla, es difícil cambiarla por otra sin tener que volver a montar el contenido. Además, la velocidad de carga puede ser algo lenta si se sobrecarga la página con muchas animaciones o imágenes pesadas.

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

Buscaba una plataforma más visual y fácil de mantener sin depender de actualizaciones constantes de plugins o conocimientos de programación. Wix me permite hacer cambios rápidos de diseño yo misma.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CW

Carrie W.

Author

Writing and Editing

### "Easy to use, makes a beautiful website"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

April 17, 2026

Overall, for beginners, its really easy to use and helps you create a professional looking website.

Pros

I love the ease of use. I am not familiar with web design at all and I was able to create a beautiful website with the software available. if I can do it, anyone can.

Cons

Some things, like pop ups, aren't super easy to figure out. I needed assistance with that and some embedded documents

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Sara D.

Chiropractic Physician

Health, Wellness and Fitness

### "Would Recommend "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 17, 2026

Wix has been an affordable option for my small business. I have not had any issues with it and it has worked well.

Pros

The site has a ton of options for templates and design options. There are multiple tiers of membership that suit the needs of any office.

Cons

It was somewhat difficult to learn how to use all of the design tools and create a site from scratch-however, it was easy once I became familiar with the tools.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AO

Anne O.

Senior Learning Designer and Developer

Insurance

### "Wix -- Great Websites in a Jiffy"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 17, 2026

I am very satisfied with Wix. It took the pain out of developing a website. It was easy to use and the website was easy to maintain.

Pros

Great value for the money. It has some free options. It offers helpful tutorials and automation to get a professional looking website up quickly.

Cons

It provides some training, but I relied on a third-party course to walk through the steps to get the website to look the way I wanted it to look.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AP

Alissa P.

marketing

Transportation/Trucking/Railroad

### "Easy-to-Use Website Builder with Great Visual Features"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 16, 2026

Overall, my experience with Wix has been very positive. It’s an easy-to-use platform that allows you to build and manage a website efficiently, even without much technical knowledge.

Pros

Wix makes it easy to add and manage video and image content. The tools are simple to use, and everything looks clean and professional without needing much technical experience.

Cons

Some features are limited unless you upgrade, and customization can feel restricted compared to more advanced platforms. It can also get a bit expensive with add-ons

Alternatives considered

[GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)

Reasons for choosing Wix

pricing was different and better then go daddy

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Levi W.

MTB Coach

Professional Training & Coaching

### "WIX is the BEST!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 15, 2026

Great, I have built a solid business from my Wix site. I am able to continue to create new offerings and better ways for my customer to interact with me.

Pros

Customer Service Agents are very helpful. Wix continues to improve their service, enabling me to run a smooth experience for my customers.

Cons

My emails go to spam. I tried to pay for mail chimp, and trying to incorporate the app crashed my site and it was down for over a week before I could get it up and running again. All of this would be prevented if my emails from wix went to the receivers inbox rather than spam.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

NC

Nick C.

Video Production Specialist

Banking

### "Solid website management app"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

April 15, 2026

Overall it's a solid relatively easy to use service for managing a webpage. It's affordable and gets the job done.

Pros

Wix lets you get down to the details when managing a website. It is relatively easy to use and fairly affordable compared to other options.

Cons

Wix is a bit less user friendly and offers less aesthetically pleasing options than other apps I've experienced. I have encountered a few bugs but nothing that's a deal breaker.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JW

James W.

Trustee Secretary

Health, Wellness and Fitness

### "Good Customer Services"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 14, 2026

I have only scratched the surface of the possibilities available with Wix, so thankful for their excellent Customer Services.

Pros

Customer Support, ease of use. Ideal for novices like me. They give small charities like ours to build a web page to raise awareness and a site that potential Funders can use.

Cons

Nothing really, Only wish I could receive some further training how to use many of the features available,

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Tazla S.

owner

Arts and Crafts

### "Still going strong"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 14, 2026

Pros

Still easy to go through my website to add new products or update the ones that I already have on there

Cons

There's nothing that I dislike about using wix, I would say that hitting it pay well when trying to get a domain is the most annoying thing, but that's pretty typical of any site

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/169007/Wix/reviews/)

## FAQs

Yes. Wix offers a free plan with access to its website builder, templates, and hosting. However, your site will display Wix branding and use a Wix subdomain unless you upgrade to a paid plan.

Wix’s paid plans start at $17 per month for the Light plan. Higher tiers like the Business Elite plan cost $159 per month and include advanced features such as automation, analytics, and custom branding.

Yes. You can connect a domain purchased elsewhere to your Wix site. This requires a premium plan, and Wix provides step-by-step guidance for DNS setup and domain verification.

Yes. Wix supports online stores through its Core and Business plans. You can sell products, accept payments, manage inventory, and offer booking services with built-in eCommerce tools.

Yes. Wix sites are optimized for mobile devices; you can edit layouts specifically for mobile view. The Wix mobile app also allows you to manage your site and respond to visitors.

Yes. Wix includes built-in SEO tools such as meta tag editing, URL customization, and structured data markup. Advanced plans offer enhanced SEO features and integrations with Google tools.

Yes. Wix’s visual editor supports intuitive site building without code. Its drag-and-drop editor allows you to build and customize websites visually, without needing to write code. Developers can use Velo for advanced customization.

### Have more questions?

Connect with one of our advisors for a free consultation and save time in your software search.

## Sources

-   **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. [Learn more about how we source our data](https://www.capterra.com/resources/proprietary-data-research/).
    
-   **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. [Read the complete methodology here](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology).
    
-   This product information came from Wix’s own online content in August 2025, including the product's website and its social media channels.
    

## Related reading

### [7 Best Free Website Builders](https://www.capterra.com/resources/top-free-website-builders/)

Published November 1, 2017 by [Andrew Conrad](https://www.capterra.com/resources/author/aconrad/)

### [Guide to the Website Development Process](https://www.capterra.com/resources/website-development-process/)

Published August 28, 2023 by [Alexandra Bower](https://www.capterra.com/resources/author/abower/)

### [3 Website Builder Mobile Apps Users Love](https://www.capterra.com/resources/mobile-website-builder-apps/)

Published January 10, 2024 by [Ashish Upadhyay](https://www.capterra.com/resources/author/aupadhyay/)

### [Top 7 eCommerce Software](https://www.capterra.com/resources/most-popular-ecommerce-platforms/)

Published February 6, 2023 by [Ashish Upadhyay](https://www.capterra.com/resources/author/aupadhyay/)

### [Handy Web Development Strategies for Your Business](https://www.capterra.com/resources/website-development-strategies/)

Published August 22, 2023 by [Toby Cox](https://www.capterra.com/resources/author/tcoxguest/)

### [How To Choose a Web Development Company](https://www.capterra.com/resources/how-to-choose-a-web-development-company/)

Published July 13, 2023 by [Adam Carpenter](https://www.capterra.com/resources/author/acarpenter/)

### [7 Top-Rated Content Management Software](https://www.capterra.com/resources/top-rated-content-management-software/)

Published June 16, 2023 by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/)

### [Is Website Development Outsourcing the Right Choice?](https://www.capterra.com/resources/in-house-vs-outsource-web-development/)

Published September 15, 2023 by [Adam Carpenter](https://www.capterra.com/resources/author/acarpenter/)

Popular comparisons

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[Odoo vs Wix](https://www.capterra.com/compare/135618-169007/Odoo-vs-Wix)[Mailchimp vs Wix](https://www.capterra.com/compare/110228-169007/MailChimp-vs-Wix)[ClickFunnels vs Wix](https://www.capterra.com/compare/156583-169007/ClickFunnels-vs-Wix)[Kajabi vs Wix](https://www.capterra.com/compare/154682-169007/Kajabi-vs-Wix)[Webador vs Wix](https://www.capterra.com/compare/169007-195774/Wix-vs-JouwWeb)[ikas vs Wix](https://www.capterra.com/compare/169007-10006487/Wix-vs-ikas)[Webflow vs Wix](https://www.capterra.com/compare/136159-169007/Webflow-vs-Wix)[PrestaShop vs Wix](https://www.capterra.com/compare/134005-169007/PrestaShop-vs-Wix) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)