--- title: "Wix Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Wix Software - reviews, pricing plans, popular comparisons to other Website Builder products and more." source_url: "https://www.capterra.com/p/169007/Wix/" page_type: "product" language: "en" --- # Wix Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Wix ## What is Wix? Wix is a leading website creation platform for SMBs and individuals to build and manage professional websites, online stores, portfolios, blogs, and booking systems without technical skills. Users can create sites with Wix Harmony, Wix’s AI website builder, or start from a template and customize everything using a drag-and-drop editor. Wix combines website creation with built-in business tools to help users launch and manage their online presence from one platform. Each site includes secure multi-cloud hosting, enterprise-grade security, mobile optimization, and performance infrastructure. Wix also provides domain registration with 400+ TLDs, SEO tools, analytics, and marketing features. The platform includes AI tools for generating content, images, and SEO metadata, as well as support for eCommerce, payments, bookings, publishing, automation, and developer tools for advanced customization. ## What is Wix used for? [Website Builder](https://www.capterra.com/website-builder-software/)[eCommerce](https://www.capterra.com/ecommerce-software/)[Blog](https://www.capterra.com/blog-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 10,751 user reviews Reviews sentiment Positive 88% Neutral 10% Negative 2% Pros & cons Beginner-friendly website creation Flexible drag-and-drop editor Slow loading and lag issues Occasional glitches and support delays Starting price $17 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - eCommerce / 2026 - Landing Page / 2025 - Website Builder / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Wix?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.wix.com&name=Wix) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Wix 4.4 (10,751) VS. [4.2 (1,318)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting Price $17 Flat Rate, Per Month Starting Price $31.1 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (10,698) Ease Of Use 4.0 (3,407) Value For Money 4.3 (8,499) Value For Money 4.1 (2,652) Customer Service 4.2 (7,656) Customer Service 3.9 (2,344) ## Wix alternatives [4.2 (999)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [4.6 (6,085)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Squarespace](https://www.capterra.com/p/143461/Squarespace/) [4.6 (3,413)](https://www.capterra.com/p/143461/Squarespace/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/143461/Squarespace/) [View all alternatives](https://www.capterra.com/p/169007/Wix/alternatives/) ## FAQs about Wix Overview ### What problems does Wix solve? Wix solves the problem of launching and updating professional websites without coding, developer delays, or separate hosting tools. Small business owners, freelancers, marketers, educators, and agencies use it to quickly build portfolios, landing pages, online stores, booking pages, and content hubs while keeping website edits, customer inquiries, and publishing in-house. Answer based on 8688 reviews Overview ### Which roles and teams benefit most from Wix? Wix is most used by small business owners, founders, and executives who need to launch branded websites, manage online presence, and support sales without dedicated technical teams. Designers, freelancers, and marketers use it to build client sites and campaigns, while educators and students create portfolios, class pages, and personal projects quickly. Answer based on 10613 reviews Overview ### What company size and industries is Wix built for? Wix is built primarily for small businesses, which make up 83% of reviewers, and it is most used in Marketing and Advertising at 9%. It also serves individuals and businesses such as eCommerce stores, creators, restaurants, non-profits, retailers, and event organizers, with additional use in Computer Software and IT Services at 6% each. Answer based on 10732 reviews Features and Usability ### What are the key features of Wix? Wix offers core website creation tools such as a drag-and-drop editor, customizable templates, WYSIWYG editing, and website hosting with custom domains. Differentiating features include SEO management, online marketing tools, eCommerce with shopping cart and payments, booking tools, and Velo for code-based customization when needed. Answer based on 6677 reviews Pricing ### How much does it cost and what fees or limitations are included? Wix starts at $17/month for the Light plan, with Core at 29, Business at 39, and Business Elite at 159. A free version and free trial are available, but reviewers note free sites show Wix ads, custom domains and payments require paid plans, and extra email or app costs can add up. Answer based on 3091 reviews Integrations ### Which third-party tools and platforms does Wix integrate with? Wix integrates with over 70 third-party tools, including Google Analytics 360, Google Ads, Google Calendar, Mailchimp, PayPal, Stripe, YouTube, and Instagram. Its catalog also includes Dropbox, Eventbrite, Gmail, GitHub, and ActiveCampaign, covering analytics, payments, marketing, scheduling, file storage, and developer workflows. Answer based on 1583 reviews Getting Started and Support ### How easy is it to onboard and train a team on Wix? Wix is generally quick to onboard for nontechnical users and beginners because the drag-and-drop editor, templates, and guided interface are easy to grasp. Training is supported through webinars, videos, and documentation. Reviewers say basic site editing is learned fast, while admins handling forms, add-ons, or deeper customization may need more time. Answer based on 344 reviews Getting Started and Support ### What customer support options does Wix offer, and how do users rate the experience? Wix offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe agents as helpful, patient, and effective for routine issues, especially by phone or chat. Reviews also report uneven response times, difficulty reaching the right team, and slower resolution for technical or billing problems. Answer based on 1648 reviews Security ### How does Wix handle data security and access control? Wix uses SSL certificates, secure hosting, automated backups, login management, password-protected pages, contributor permissions, and posting controls. Reviewers also mention secure payment connections, PCI compliance, two-step verification, and security monitoring. Some users, however, report limited granular permissions, concerns about backend or payment security, and occasional transparency or account-access issues. Answer based on 163 reviews ## Who uses Wix? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Beginner-friendly website creation 93% positive reviews out of 2857 Most reviewers describe ease of use as a major advantage, highlighting the intuitive interface, step-by-step guides, and abundance of templates that enable even those without technical experience to quickly build and update attractive websites. Mandeep A. Japanese Head Spa, 1 employee. "Wix has been so easy to use, i love how the features are so user friendly, my website navigation is so easy for clients to get all the information they need and get booking." Slow loading and lag issues 78% negative reviews out of 672 Most users comment that performance and speed are problematic, citing slow page loads, laggy editing, and resource-heavy websites, especially with complex designs or on slower internet connections. Renata Z. Naturopathic Doctor, 1 employee. "The website lagged incredibly and made building a website 50x longer and more annoying + complicated than it should be." Flexible drag-and-drop editor 93% positive reviews out of 1027 Most users report the drag and drop feature allows effortless customization, letting anyone design professional-looking sites without coding, thanks to a wide selection of templates and visual editing tools. Jorge M. Real Estate Manager, 2 - 10 employees. "I love its drag-and-drop Visual Editor, which allows you to customize any element of the site." Occasional glitches and support delays 54% negative reviews out of 588 Some users report bugs and issues, such as freezing, glitches, or shopping cart errors, and describe customer support as slow or difficult to reach when troubleshooting problems. Anonymous User Owner, 1 employee. "Frontline chat support is polite, but they lack the tools to fix backend database or network loop errors quickly." Efficient client project management 91% positive reviews out of 479 Most reviewers indicate client support is strong, noting how Wix enables fast website delivery, easy client handoff, and empowers clients to manage and update their own sites independently. Nicole D. Owner, 1 employee. "I also appreciate that WIX allows you to create your website on the free account so that my clients don't need to feel rushed in learning how to use the platform before paying for it (unlike other platforms that only offer 2 week trials)." Customization and feature restrictions 69% negative reviews out of 307 Some reviewers find limitations frustrating, mentioning restricted template flexibility, lack of code access, and feature caps that hinder advanced customization or large-scale projects. Cody F. Principal Software Engineer, 11 - 50 employees. "The 60 max cms field limit is a complete disaster when you start to build large projects." ## Features AI summary Based on 11,677 Website Builder reviews Capterra data shows that buyers of website builder software rank the following features as their top priorities: - **Website Management** (**56%** of reviewers rated this feature as critical) - **Design Management** (**49%**) - **Real Time Editing** (**46%**) Wix supports all three features that reviewers rate most highly: **Website Management**, **Design Management**, and **Real Time Editing**. Together, these capabilities help businesses maintain site content, control branding and layout, and make updates instantly, allowing teams to build and manage websites more efficiently. Design Management 4.4 (1,260) 66.43% of 1260 reviewers that rated this feature as important or highly important Collaborate on creating a product by sharing and adjusting designs through a shared portal Real Time Editing 4.6 (1,578) 62.55% of 1578 reviewers that rated this feature as important or highly important With real-time editing, you can instantly see and publish website changes, making updates fast and efficient. Reviewers appreciate the immediate visual feedback, easy collaboration for teams, and the ability to fix errors or update content on the fly. Landing Pages/Web Forms 4.4 (1,428) 56.72% of 1428 reviewers that rated this feature as important or highly important With this capability, you can quickly build and customize landing pages and web forms to capture leads or run campaigns. Some reviewers find the templates engaging, easy to integrate with email/CRM tools, and helpful for boosting conversions and collecting visitor information. Customizable Templates 4.4 (1,461) 64.89% of 1461 reviewers that rated this feature as important or highly important Wix offers a wide range of customizable templates, letting you tailor designs to fit your brand. Reviewers appreciate the variety, flexibility, and ease of use, noting you can modify layouts, colors, and content—even with limited design experience. Customizable Branding 4.5 (1,428) 62.82% of 1428 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding Website Management 4.5 (1,942) 68.02% of 1942 reviewers that rated this feature as important or highly important Wix gives you centralized tools to update, organize, and maintain your site without coding. Reviewers indicate the user-friendly dashboard, easy content updates, integrated SEO, and app management make running multiple sites and e-commerce stores straightforward and efficient. Wix 177 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Animation: Ability to insert animations/transitions - API: Application programming interface that allows for integration with other systems/databases - Appointment Management: Manage various aspects of appointments including booking, rescheduling, canceling - Appointment Scheduling: Schedule appointments via a calendar - Approval Process Control: Manage the process of evaluating documents or requests submitted for approval - Attendance Management: Manage attendance for classes, shifts, meetings, or events - Attendance Tracking: Track the attendance of specific individuals or groups - Attendee Management: Process of managing, tracking, and communicating with individuals who are registered to attend an event - Audience Engagement: Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A) - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Availability Management: Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients - Backlink Monitoring: Discover the total number of backlinks, referring domains, and referring IPs going to a domain - Billing & Invoicing: Create, manage, and send invoices or bills to customers - Booking Management: Create, update, and manage bookings, itineraries, and reservations - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Calendar Sync: Synchronize with other calendars to view mutual availability and schedules - Calendar/Reminder System: Notifications/alerts for upcoming events or tasks - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Catalog Creation: Create catalogs of products and/or services - Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price - Categorization/Grouping: Organize and group data or items based on various criteria - Class Management: Create and schedule group classes, recurring appointments, and private sessions, etc. - Class Scheduling: Schedule in-person or online classes - Client Database: Electronic storage of stakeholder contact information - Client Management: Manage contact details and communication with clients - CMS Integration: Integration with content management software - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Confirmations/Reminders: Automated reminders and confirmations for booked appointments and events via text or email - Contact Management: Manage, organize, and store contact information - Content Import/Export: Import or export content - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Content Publishing Options: Facilitates online authoring and publishing of the content - Content Sharing: Digitally share pre-made materials and self-created content with others - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Credit Card Processing: Accept and process credit card transactions - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Custom Domains: Create branded link campaigns or short links with one or multiple custom domains. - Customer Accounts: Record customer information, purchase history, and other notes - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Management: Store and organize information about customers and previous interactions - Customer Support: Provide online support for your customers through live chat or help desk functionality - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Wix offers a wide range of customizable templates, letting you tailor designs to fit your brand. Reviewers appreciate the variety, flexibility, and ease of use, noting you can modify layouts, colors, and content—even with limited design experience. - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Discovery: Discover and connect variety of data sources to the application for analysis - Data Import/Export: Import and export data to and from software applications - Data Security: Protect sensitive data for digital privacy - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Visualization: Graphical representation of data - Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Document Management: Store, manage, and track all electronic documents in a centralized location - Drag & Drop: The drag-and-drop capability lets you easily arrange elements and customize layouts without coding. Users think this aspect is intuitive, flexible, and time-saving, making website building accessible for beginners while still offering enough creative freedom for advanced users. - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Electronic Forms: Digital forms that are shared and accessed online - Electronic Payments: Electronically collect payments for goods or services - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Reminders: Reminders sent via email - Employee Management: Track employee schedules, availability, and performance across projects and tasks - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Calendar: A list of events with their respective dates - Event Management: Schedule and manage the logistics of activities and other gatherings - Event Scheduling: Plan an event's time and location - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - For Small Businesses: Designed for small businesses - For Virtual Events: Designed for events that occur online - Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation - Forms Management: Store, manage and track all forms in a centralized location - Full Text Search: Search for specific words or phrases within a document or database - Graphical User Interface: A visual way of interacting with an application or operating system using items such as windows, icons, and menus - Group Scheduling: Automatically find mutually available meeting time slots across multiple calendars - Guest List Management: Curating an intentional list of prospective guests as per relative interests to achieve specific goals. - Image Editing: Edit, touch up, and convert images for publishing - Image Library: Store and manage images - Instructor Management: Manage the instructor/teacher's schedule, tasks, responsibilities - Integrated Development Environment: An application for source code editing, compiling, and debugging - Inventory Management: Track and manage inventory levels to maintain proper supply - Keyword Rank Tracking: Track positioning in search engines over time - Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns - Keyword Tracking: Track and monitor a specific set of keywords - Kitting: Group and package individual but related items as one package set - Knowledge Base Management: Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support - Landing Pages/Web Forms: With this capability, you can quickly build and customize landing pages and web forms to capture leads or run campaigns. Some reviewers find the templates engaging, easy to integrate with email/CRM tools, and helpful for boosting conversions and collecting visitor information. - Layout & Design: Configure publication's layout before publishing - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lifecycle Management: Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance - Live Chat: Ability to chat online in real time - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Media Library: Collection of images, videos and other digital content that can be used - Membership Management: Database of members to track personal information of individuals and families - Merchandising: The activity of promoting the sale of goods at retail - Mobile Access: Access software remotely via mobile devices - Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multi-Location: Manage and support multiple locations - Multi-Store: Manage multiple teams and operations from a central location - No-Code: Drag and drop/visual interfaces that allow non-tech users to build without writing code - Online Booking: Book meetings and appointments through a website or digital platform - Online Booking Tools: Add tools to web pages to handle online bookings - Online Payments: Accept and process online payment transactions - Online Store Builder: Includes functionalities for creating custom eCommerce websites - Order Management: Manage and track customer orders for goods, investments, or any other purchases - Order Tracking: Track orders throughout the fulfillment process - Payment Options: Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more - Payment Processing: Accept, record, and reconcile financial transactions - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Point of Sale (POS) Integration: Integrates with point of sale (POS) systems - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Pre-built Templates: Pre-defined templates within a library for common cases such as contracts, websites, emails, and more - Preview Functionality: Preview materials before finalizing projects - Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price. - Pricing Management: Tool used to determine accurate pricing and product eligibility for borrowers - Product Catalog: Present a catalog of inventory that customers can view - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Rate Management: Track/optimize rates in relation to usage - Ratings/Reviews: Ratings/Reviews - Real Time Editing: With real-time editing, you can instantly see and publish website changes, making updates fast and efficient. Reviewers appreciate the immediate visual feedback, easy collaboration for teams, and the ability to fix errors or update content on the fly. - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-time Scheduling: Based on availability, instantly confirm or deny a request when a new booking is made - Real-Time Updates: Receive system updates as soon as any changes are made - Recurring Appointments: Schedule repeating appointments based on a duration of time - Recurring/Subscription Billing: Automated process of charging customers at regular intervals for repeated access or use of a product or service - Registration Management: Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc. - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Responsive Web Design: Web design that automatically adjusts to look good on different screen sizes - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Scheduling: Plan availability and assign specific time slots for tasks and resources - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Secure Data Storage: Securely stores data to prevent data loss or breaches - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Shipping Management: Manage and track orders being shipped to customers - Shopping Cart: Checkout of online store - SMS Messaging: Send messages via SMS - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access - Survey Builder: Create and manage surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Templates: Sample files or documents that could be customized as needed or used as is - Text Editing: Edit text as needed - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Ticketing: Customize, sell, and distribute tickets - Video Management: Store and manage online video content - Video Support: Supports various video file formats - Visitor Tracking: Track visitors and purpose of visits - Wait List Management: Record, update and manage waiting lists - Website Analytics: Track and analyze information regarding website visitors - Website Hosting: Publishing and managing websites across the internet. - Website Integration: Seamlessly integrates with 3rd party websites - Website Management: Wix gives you centralized tools to update, organize, and maintain your site without coding. Reviewers indicate the user-friendly dashboard, easy content updates, integrated SEO, and app management make running multiple sites and e-commerce stores straightforward and efficient. - Website Publishing Options: Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.3 (10,696) 4.3 Based on 10,696 reviews ## Pricing Value for money 4.3 (8499) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/169007/Wix/pricing/) Light $17.00 Flat Rate,Per Month It includes: - 2GB storage space - Light marketing suite - Free domain for 1 year - Multi-cloud hosting - 2 site collaborators Core $29.00 Flat Rate,Per Month It includes: - Basic marketing suite - 50 GB storage space - Basic site analytics - Accept payments - Basic eCommerce - Customer Accounts - Events Calendar - Accept Payments Business $39.00 Flat Rate,Per Month It includes: - 100 GB storage space - Standard marketing suite - Standard site analytics - Standard eCommerce - Accept Recurring Payments - Social Selling - Sales Tax Automation - Product Catalog Business Elite $159.00 Flat Rate,Per Month It includes: - Unlimited storage space - Advanced marketing suite - Advanced site analytics - Advanced eCommerce - Advanced developer platform - Abandoned Cart Recovery - Pre-orders - Egift Cards Value for money 4.3 (8,499) 4.3 Based on 8,499 reviews ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (7656) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (7,656) 4.2 Based on 7,656 reviews ## User reviews Overall rating 4.4 Based on 10,751 reviews Filter by rating 5(6118) 4(3357) 3(1033) 2(165) 1(78) Mentioned topic Sorted by most recent Marquita V. SALES MANAGER Banking ### ""Easy to Use, But Watch Out for Renewal Costs"" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 8, 2026 Wix offers a highly flexible and intuitive website-building experience, featuring a robust drag-and-drop editor, an extensive library of templates, and innovative AI integration that simplifies the design process. While the platform is ideal for beginners, some users may encounter occasional performance latency within the classic editor, as well as functional constraints when attempting to transition between templates or scale sophisticated back-end operations. Pros The platform provides complete drag-and-drop flexibility, allowing for the precise placement of visual and textual elements. It offers an extensive library of over 800 professional templates tailored to a wide range of industries. The integrated App Market enables seamless, one-click implementation of essential tools such as booking systems, forums, event ticketing, and live chat. Furthermore, the built-in SEO tools generate personalized, step-by-step checklists to accelerate Google indexing. The intuitive setup process facilitates the creation of a fully functional, customized website in minutes, and the free-tier model allows users to build, test, and publish a site without requiring an initial credit card commitment. Cons Locks you into your chosen theme, requiring a total rebuild if you want to switch layouts later. Requires manual tweaking on a second editor screen to ensure the desktop design looks good on phones. Prevents you from exporting your website code or database to host it on another platform like WordPress. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KT Karen T. Office Manager Construction ### "Wix is Awesome! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 6, 2026 Overall, I have had a great experience with Wix. I'm a first time user and one of my favorite things is how easy it is to use. Pros What I like most about Wix is definitely how easy it is to use. I am a first time user and I was able to use most of it's features and adapt it to our needs. The value for money is great also, so much reasonable than other platforms. Cons I am a new user, there isn't anything I dislike at the moment. I have not had any issues yet, and I haven't contacted customer support yet. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Monica S. Insurance Agent Insurance ### "I built my wesite with WIX" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 6, 2026 Pros Wix has been a good e-commerce website builder, and the customer support has been very helpful for me. Cons I had a positive experience with it, but I had to cancel my website because my online store was no longer profitable. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Furkan A. WIX Design and Development Expert Design ### "The Best All-in-One Website Platform for Agencies and Professional Web Designers" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 August 6, 2026 My overall experience has been excellent. As a UX/UI professional and agency owner, I’ve delivered numerous client projects using Wix and Wix Studio across different industries, including corporate websites, multilingual platforms, service businesses, landing pages, educational platforms, and marketing websites. The platform offers an excellent balance between ease of use and professional capabilities. Beginners can launch a website quickly, while experienced designers and developers can build highly customized solutions using Velo, CMS collections, APIs, and business applications. The all-in-one ecosystem saves a significant amount of time compared to managing separate hosting providers, plugins, security updates, and maintenance tasks. I would confidently recommend Wix to freelancers, agencies, small businesses, startups, and even medium-sized organizations looking for a scalable, reliable, and modern website platform. Pros I’ve been using Wix professionally for years, both for my own projects and for client websites, and it has become my primary website development platform. Wix Studio has dramatically improved the workflow for agencies and freelancers with responsive design tools, reusable sections, design libraries, and an intuitive editor. The combination of Wix Studio, Velo, CMS, Business Solutions, Multilingual, and built-in SEO tools makes it possible to build everything from simple business websites to complex corporate platforms without relying on multiple third-party services. One of the biggest advantages is how quickly projects can be delivered while maintaining a professional level of quality. The hosting, security, SSL, CDN, backups, analytics integrations, forms, automations, CRM, and email marketing are all integrated into a single ecosystem, which significantly reduces maintenance time. The platform continues to evolve with frequent feature updates, AI-powered tools, improved responsive capabilities, and excellent performance. As an agency owner, this allows me to focus more on UX, design, and business strategy instead of server management. Customer support has also been consistently helpful whenever I’ve needed assistance, and the documentation is extensive for both beginners and advanced developers. Cons Honestly, there isn’t much to complain about anymore. Compared to previous years, Wix has improved tremendously and continues to release meaningful updates. Like any large software platform, I’ve occasionally encountered small UI glitches or minor editor bugs, but they have never affected production websites and were usually resolved quickly through updates or support. I’d simply like to see even more advanced developer APIs, additional customization options for certain Business Solutions, and continued improvements to the Studio editor as new features are introduced. Overall, these are relatively minor points rather than real limitations. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HK Huda K. Rebel and Founder Co-CEO Huda Beauty Marketing and Advertising ### "The quick tool for creating event landing pages" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 4, 2026 Wix is a fantastic asset for marketing agility. It gives creative teams valuable autonomy to test and launch new visual communication concepts rapidly. Pros Wix offers unbeatable responsiveness, allowing me to create aesthetic, immersive designs that adhere to Huda Beauty’s strict art direction-without needing a web developer by my side. The template library and turnkey hosting significantly speed up the launch process. Cons For large-scale enterprise e-commerce, Wix reaches performance limits compared to dedicated platforms built to handle massive concurrent web traffic. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Aaron L. Freelancer Online Media ### "WIX - Worth it" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 4, 2026 I have built multiple websites with Wix for myself, friends and family. It's very easy to create a good looking, functional website. Pros Wix made making and publishing a professional, stylitic website easy and user friendly. It's always evolving and gets easier to use. Cons It costs a bit extra for the convenience of it. You could do something cheaper if you have the skill. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KL Kate L. Marketing Machinery ### "Great website resource!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 3, 2026 Overall, my experience with Wix was positive. The platform is easy to navigate, and its drag-and-drop editor makes creating a professional-looking website simple, even for users with little or no web design experience. It offers a good selection of templates and useful built-in features that streamline the website-building process. While there are some limitations with advanced customization and pricing for premium features, Wix is a reliable and user-friendly platform that is well suited for individuals and small businesses looking to build a website quickly and efficiently. Pros What I liked most about Wix was how easy it was to use. The drag-and-drop editor made it simple to create and customize pages without needing any coding experience. It also offers a wide variety of professional templates and built-in features, such as SEO tools, e-commerce options, and mobile optimization, making it convenient to build and manage a website in one place. Overall, Wix provides a user-friendly experience that is suitable for both beginners and more experienced users. Cons What I liked least about Wix was that it can feel limiting as a website grows or requires more advanced customization. Some design features and functionality are restricted compared to fully customizable platforms, and switching templates after a site is created is not easy. Additionally, some advanced features require higher-tier paid plans, which can increase the overall cost over time. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Nkiru A. HR Hospitality ### "Great product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 July 31, 2026 Pros It is reliable, great value for money. Easy to use. Drag-and-Drop Interface: Move elements freely without code.Wix ADI: Artificial Intelligence builds sites automatically.Hundreds of Templates: Clean designs cater to every industry. Cons Overwhelming Freedom: No absolute grid can cause messy layout issues. Design Redos: Switching layouts means copying text and images manually. Technical and Performance Issues Slower Page Loading: Heavy built-in code can delay loading times. Limited Code Access: Advanced developers cannot modify core infrastructure source. Rigid Code Infrastructure: Custom database configurations remain highly restricted. Cost and Data Ownership No Site Exporting: Moving data to another platform is impossible. Expensive Premium Add-ons: Necessary business features require high monthly subscriptions. Forced Hosting: Users cannot choose a cheaper third-party hosting provider. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Elisabetta M. Marketing JR Marketing and Advertising ### "Web Design made easy for small business" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 July 30, 2026 Wix is an exceptionally user-friendly, all-in-one platform best suited for small businesses, freelancers, and creative portfolios looking for quick, visually striking websites without technical complexity. Pros Wix offers an intuitive drag-and-drop editor with hundreds of customizable templates, making web design accessible to anyone. Its built-in ecosystem (including e-commerce, scheduling, and AI tools) allows you to launch a fully functional site without touching code. Cons Once a template is published, you cannot switch to a completely new one without reformatting your content. Site loading speeds can also lag if pages are heavily customized with media, and advanced pricing tiers get expensive quickly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CK Caroline K. Owner Graphic Design ### "Easy, Flexible, and Just a Little Bit Frustrating" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 July 28, 2026 Using Wix these days is a lot less stressful than it used to be. It’s easy to get something up and running quickly. The design freedom feels real — you can actually make a site that looks like you want it to, not just what the template designer imagined. But every now and then, you bump into limits or odd quirks that remind you you’re still working within a boxed system. Still, for most projects, it’s more than enough, and the whole process feels approachable, even for people who wouldn’t call themselves “techy.” Overall, it’s a solid option without a lot of hassle. Pros Wix has gotten a lot better at letting people build good-looking, functional websites without having to touch code. Drag-and-drop is actually smooth, not clunky and frustrating like it used to be. The app market is bigger, so you can add features without hiring a developer. Cons Wix still feels a bit boxed-in if you want to do something outside the usual templates or features. Sometimes, you hit a wall where a specific customization just isn’t possible unless you’re willing to mess with Velo, their developer platform, which kind of defeats the whole no-code promise. The editor can get laggy as your site gets bigger, and it’s not always clear how to fix that. Also, once you pick a template, switching to a new one means basically starting over — which feels like a big commitment up front. They don’t always load as fast as you’d hope, especially on mobile. Switched from [Squarespace](https://www.capterra.com/p/143461/Squarespace/) Wix’s interface more intuitive and less restrictive. Alternatives considered [Squarespace](https://www.capterra.com/p/143461/Squarespace/) Reasons for choosing Wix Beginner-friendly, highly customizable, and packed with a wide range of templates and app integrations. Wix’s versatility and creative control won out due to more freedom and growth opportunities. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/169007/Wix/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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