---
title: "Wix Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Wix Software - reviews, pricing plans, popular comparisons to other Website Builder products and more."
source_url: "https://www.capterra.com/p/169007/Wix/"
page_type: "product"
language: "en"
---

# 

 Wix Software Review 2026: Features, Integrations, Pros & Cons

Last updated on September 16, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Wix

## What is Wix?

Wix is a leading website creation platform for SMBs and individuals to build and manage professional websites, online stores, portfolios, blogs, and booking systems without technical skills. Users can create sites with Wix Harmony, Wix’s AI website builder, or start from a template and customize everything using a drag-and-drop editor. Wix combines website creation with built-in business tools to help users launch and manage their online presence from one platform. Each site includes secure multi-cloud hosting, enterprise-grade security, mobile optimization, and performance infrastructure. Wix also provides domain registration with 400+ TLDs, SEO tools, analytics, and marketing features. The platform includes AI tools for generating content, images, and SEO metadata, as well as support for eCommerce, payments, bookings, publishing, automation, and developer tools for advanced customization.

## What is Wix used for?

[Website Builder](https://www.capterra.com/website-builder-software/)[eCommerce](https://www.capterra.com/ecommerce-software/)[Blog](https://www.capterra.com/blog-software/)

Recognitions

Shortlist

Top alternative

Featured

Overall rating

Based on 10,787 user reviews

Reviews sentiment

Positive

88%

Neutral

10%

Negative

2%

Pros & cons

Beginner-friendly website creation

Flexible visual site builder

Slow loading and lag issues

Occasional glitches and support delays

Starting price

$17

Flat Rate, Per Month

Free trial  
available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

-   eCommerce / 2026
-   Landing Page / 2025
-   Website Builder / 2025

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Wix?[Manage this product listing](https://www.g2.com/products/wix/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Wix

4.4 (10,787)

VS.

[4.2 (1,331)](https://www.capterra.com/p/135618/Odoo/reviews/)

Starting Price

$17

Flat Rate, Per Month

Starting Price

$31.1

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (10,734)

Ease Of Use

4.0 (14,933)

Value For Money

4.3 (8,535)

Value For Money

4.1 (11,177)

Customer Service

4.2 (7,689)

Customer Service

3.9 (9,952)

## Wix alternatives

[4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[WordPress](https://www.capterra.com/p/131687/WordPress/)

[4.6 (14,998)](https://www.capterra.com/p/131687/WordPress/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/131687/WordPress/)

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

[4.6 (3,427)](https://www.capterra.com/p/143461/Squarespace/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/143461/Squarespace/)

Highest Rated

[Pixpa](https://www.capterra.com/p/152263/Pixpa/)

[4.7 (628)](https://www.capterra.com/p/152263/Pixpa/reviews/)

Starting price

$8.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/152263/Pixpa/)

[View all alternatives](https://www.capterra.com/p/169007/Wix/alternatives/)

## FAQs about Wix

Overview

### What problems does Wix solve?

Wix solves the challenge of launching and managing a professional website without coding, outside developers, or long build cycles. It streamlines drag-and-drop page creation, mobile-friendly design, booking forms, online stores, blogs, and content updates. Small business owners, freelancers, marketers, educators, and agencies benefit most from faster publishing and lower website maintenance costs.

Answer based on 8701 reviews

Overview

### Which roles and teams benefit most from Wix?

Wix is most used by business owners, founders, and executives who need to launch branded websites quickly and manage online presence without heavy technical resources. Creative professionals, marketers, and freelancers use it to showcase portfolios, run campaigns, and generate leads, while educators and developers support class sites, client projects, and custom site updates.

Answer based on 10647 reviews

Overview

### What company size and industries is Wix built for?

Wix is used mainly by small businesses, which make up 83% of reviewers, with Marketing and Advertising the top industry at 9%. It also serves individuals, eCommerce stores, creators, restaurants, non-profits, retailers, and event organizers, with additional adoption in Computer Software and Information Technology and Services at 6% each.

Answer based on 10766 reviews

Features and Usability

### What are the key features of Wix?

Wix includes core website creation features like a drag-and-drop editor, WYSIWYG editing, customizable templates, and responsive web design. Differentiating features include website hosting, custom domains, SEO management, and online marketing tools. Reviewers also often mention eCommerce management, online booking, blog creation, and Velo for added customization.

Answer based on 6687 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Wix starts at $17/month for the Light plan, with Core at 29, Business at 39, and Business Elite at 159. A free version and free trial are available, but reviewers note ads and Wix branding on free sites, one free domain, and extra costs for multiple sites, email, apps, or advanced features.

Answer based on 3095 reviews

Integrations

### Which third-party tools and platforms does Wix integrate with?

Wix integrates with Shopify, YouTube, Google Analytics 360, Instagram, PayPal, Mailchimp, and Google Calendar, with catalog support for Gmail and Google Drive. It supports over 70 integrations across ecommerce, payments, marketing, social media, and productivity tools, giving users connections beyond website building and content management.

Answer based on 1583 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Wix?

Wix is generally quick to onboard for beginners, small business teams, and nontechnical users thanks to its drag-and-drop editor, templates, and clear interface. Wix offers webinars, videos, and documentation for training. Reviewers say most users get productive fast, while admins handling advanced customization, forms, or add-on apps usually need more time.

Answer based on 347 reviews

Getting Started and Support

### What customer support options does Wix offer, and how do users rate the experience?

Wix offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe agents as helpful and knowledgeable, especially for billing and setup questions, but experiences are mixed: some report quick resolutions, while others cite slow email replies, difficulty reaching the right team, and inconsistent handling of technical issues.

Answer based on 1656 reviews

Security

### How does Wix handle data security and access control?

Wix uses SSL certificates, secure hosting, automated backups, login management, password-protected pages, posting permissions, and contributor or collaboration controls. It also handles security updates and monitoring in the background for many users. Some reviewers say permissions can be limited, stronger protection may be needed, and privacy or payment security can feel insufficient for stricter needs.

Answer based on 165 reviews

## Who uses Wix?

Based on Capterra reviews from the past year

Talk to a software expert

to get a free software list  
tailored to your business needs

## Pros and Cons

Beginner-friendly website creation

93% positive reviews out of 2880

Most users report ease of use enables quick website setup, even for those without technical expertise.

Mandeep A.

Japanese Head Spa, 1 employee.

"Wix has been so easy to use, i love how the features are so user friendly, my website navigation is so easy for clients to get all the information they need and get booking."

Slow loading and lag issues

78% negative reviews out of 678

Most users report performance and speed concerns, including slow load times, laggy editing, and resource-heavy pages.

Anonymous User

Law Clerk, 11 - 50 employees.

"The platform can be quite heavy, and I often ran into lag while editing, especially when experimenting with more elements on a page. Because of this, I ended up sticking to simpler, minimal layouts instead of trying more complex designs."

Flexible visual site builder

93% positive reviews out of 1031

Most users describe drag and drop as intuitive, allowing rapid customization without coding or design skills.

Segun D.

Digital Marketing Manager, 11 - 50 employees.

"With Wix, I am able to seamlessly create and design highly responsive websites without coding via drag and drop functionality."

Occasional glitches and support delays

54% negative reviews out of 601

Some users report bugs, interface glitches, and slow customer support response times when troubleshooting technical problems.

Anonymous User

Owner, 1 employee.

"Frontline chat support is polite, but they lack the tools to fix backend database or network loop errors quickly."

Efficient client project management

91% positive reviews out of 481

Most reviewers indicate client support streamlines building, updating, and handing off professional sites to clients.

Kelly K.

Owner and Operator, 1 employee.

"I have built several websites for clients and myself over the years and I love the products, versatility and customer service."

Customization and feature restrictions

70% negative reviews out of 309

Most reviewers find limitations restrict advanced customization, code access, and unique design flexibility for complex projects.

Cody F.

Principal Software Engineer, 11 - 50 employees.

"The 60 max cms field limit is a complete disaster when you start to build large projects."

## Features

AI summary

Based on 11,757 Website Builder reviews

Capterra data shows that buyers of Website Builder software rank the following features as their top priorities:

-   **Design Management** (**49%** of reviewers rated this feature as critical)
-   **Website Management** (**56%**)
-   **Real Time Editing** (**46%**)

Wix includes all three features that reviewers consider most important: **Design Management**, **Website Management**, and **Real Time Editing**. Together, these capabilities help businesses create and update site designs, manage website content and settings, and make changes instantly, allowing teams to maintain a polished online presence with less manual effort.

Design Management

4.4 (1,265)

66.56% of 1265 reviewers that rated this feature as important or highly important

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Real Time Editing

4.6 (1,583)

62.67% of 1583 reviewers that rated this feature as important or highly important

With this capability, you can instantly see and apply changes to your website, making updates fast and efficient. Reviewers appreciate the immediate visual feedback, collaborative editing, and the ability to quickly correct errors or update content without delays.

Landing Pages/Web Forms

4.4 (1,434)

56.90% of 1434 reviewers that rated this feature as important or highly important

You can easily build and customize landing pages and web forms for campaigns, lead capture, or engagement. Reviewers indicate templates are visually appealing, integration with email/CRM is smooth, and customization is simple, though some wish for deeper flexibility.

Customizable Branding

4.5 (1,447)

63.30% of 1447 reviewers that rated this feature as important or highly important

Add customized logos and colors to align with company branding

Customizable Templates

4.4 (1,474)

64.99% of 1474 reviewers that rated this feature as important or highly important

Wix provides a wide variety of customizable templates that help you quickly build professional-looking sites. Reviewers highlight the flexibility, creative control, and ease of adapting templates to match any brand, though some mention limitations when switching templates after heavy edits.

Website Management

4.5 (1,954)

68.22% of 1954 reviewers that rated this feature as important or highly important

Wix offers centralized, intuitive website management that lets you update content, organize pages, and control site settings easily. Reviewers appreciate the user-friendly dashboard, seamless content updates, and integrated tools for SEO, analytics, and e-commerce without coding.

Wix 177 features

### All Features
- Access Controls/Permissions: Define levels of authorization for access to specific files or systems
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Activity Tracking: Track and document all activities across devices, networks, and other systems
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- Animation: Ability to insert animations/transitions
- API: Application programming interface that allows for integration with other systems/databases
- Appointment Management: Manage various aspects of appointments including booking, rescheduling, canceling
- Appointment Scheduling: Schedule appointments via a calendar
- Approval Process Control: Manage the process of evaluating documents or requests submitted for approval
- Attendance Management: Manage attendance for classes, shifts, meetings, or events
- Attendance Tracking: Track the attendance of specific individuals or groups
- Attendee Management: Process of managing, tracking, and communicating with individuals who are registered to attend an event
- Audience Engagement: Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A)
- Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
- Availability Management: Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients
- Backlink Monitoring: Discover the total number of backlinks, referring domains, and referring IPs going to a domain
- Billing & Invoicing: Create, manage, and send invoices or bills to customers
- Booking Management: Create, update, and manage bookings, itineraries, and reservations
- Calendar Management: Track and manage schedules and meetings via an integrated calendar
- Calendar Sync: Synchronize with other calendars to view mutual availability and schedules
- Calendar/Reminder System: Notifications/alerts for upcoming events or tasks
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Campaign Planning: Plan and strategize marketing campaigns
- Catalog Creation: Create catalogs of products and/or services
- Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price
- Categorization/Grouping: Organize and group data or items based on various criteria
- Class Management: Create and schedule group classes, recurring appointments, and private sessions, etc.
- Class Scheduling: Schedule in-person or online classes
- Client Database: Electronic storage of stakeholder contact information
- Client Management: Manage contact details and communication with clients
- CMS Integration: Integration with content management software
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Commenting/Notes: Leave comments and notes on documents for others to view
- Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat
- Confirmations/Reminders: Automated reminders and confirmations for booked appointments and events via text or email
- Contact Management: Manage, organize, and store contact information
- Content Import/Export: Import or export content
- Content Library: Centralized repository to store content and assets
- Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
- Content Publishing Options: Facilitates online authoring and publishing of the content
- Content Sharing: Digitally share pre-made materials and self-created content with others
- Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
- Credit Card Processing: Accept and process credit card transactions
- CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
- Custom Domains: Create branded link campaigns or short links with one or multiple custom domains.
- Customer Accounts: Record customer information, purchase history, and other notes
- Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc.
- Customer History: Access previous interactions or concerns to maintain customer relationships
- Customer Management: Store and organize information about customers and previous interactions
- Customer Support: Provide online support for your customers through live chat or help desk functionality
- Customizable Branding: Add customized logos and colors to align with company branding
- Customizable Fields: Customize data fields to support various needs and use cases
- Customizable Forms: Customize contracts and forms to collect specific information
- Customizable Reports: Alter the layout and content of reports
- Customizable Templates: Wix provides a wide variety of customizable templates that help you quickly build professional-looking sites. Reviewers highlight the flexibility, creative control, and ease of adapting templates to match any brand, though some mention limitations when switching templates after heavy edits.
- Customization: Create labels for products that contain required information such as colors, sizes, dates, etc.
- Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics
- Data Discovery: Discover and connect variety of data sources to the application for analysis
- Data Import/Export: Import and export data to and from software applications
- Data Security: Protect sensitive data for digital privacy
- Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency
- Data Visualization: Graphical representation of data
- Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal
- Discount Management: Track products that are for sale at a reduced price or part of coupon promotions
- Document Management: Store, manage, and track all electronic documents in a centralized location
- Drag & Drop: It gives you the freedom to design pages by moving elements wherever you want, without coding. Users think the drag-and-drop interface is intuitive, flexible, and time-saving, making website creation accessible for beginners and efficient for experienced users.
- Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
- eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products
- Electronic Forms: Digital forms that are shared and accessed online
- Electronic Payments: Electronically collect payments for goods or services
- Email Management: Manage, store and organize emails within the system or via third-party apps
- Email Marketing: Create and send email blasts/campaigns
- Email Reminders: Reminders sent via email
- Employee Management: Track employee schedules, availability, and performance across projects and tasks
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- Event Calendar: A list of events with their respective dates
- Event Management: Schedule and manage the logistics of activities and other gatherings
- Event Scheduling: Plan an event's time and location
- Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events
- For Small Businesses: Designed for small businesses
- For Virtual Events: Designed for events that occur online
- Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation
- Forms Management: Store, manage and track all forms in a centralized location
- Full Text Search: Search for specific words or phrases within a document or database
- Graphical User Interface: A visual way of interacting with an application or operating system using items such as windows, icons, and menus
- Group Scheduling: Automatically find mutually available meeting time slots across multiple calendars
- Guest List Management: Curating an intentional list of prospective guests as per relative interests to achieve specific goals.
- Image Editing: Edit, touch up, and convert images for publishing
- Image Library: Store and manage images
- Instructor Management: Manage the instructor/teacher's schedule, tasks, responsibilities
- Integrated Development Environment: An application for source code editing, compiling, and debugging
- Inventory Management: Track and manage inventory levels to maintain proper supply
- Keyword Rank Tracking: Track positioning in search engines over time
- Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns
- Keyword Tracking: Track and monitor a specific set of keywords
- Kitting: Group and package individual but related items as one package set
- Knowledge Base Management: Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
- Landing Pages/Web Forms: You can easily build and customize landing pages and web forms for campaigns, lead capture, or engagement. Reviewers indicate templates are visually appealing, integration with email/CRM is smooth, and customization is simple, though some wish for deeper flexibility.
- Layout & Design: Configure publication's layout before publishing
- Lead Generation: Manage the process of attracting and converting business prospects into leads
- Lifecycle Management: Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance
- Live Chat: Ability to chat online in real time
- Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases
- Media Library: Collection of images, videos and other digital content that can be used
- Membership Management: Database of members to track personal information of individuals and families
- Merchandising: The activity of promoting the sale of goods at retail
- Mobile Access: Access software remotely via mobile devices
- Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns
- Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user
- Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels
- Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
- Multi-Language: Manage and support multiple languages
- Multi-Location: Manage and support multiple locations
- Multi-Store: Manage multiple teams and operations from a central location
- No-Code: Drag and drop/visual interfaces that allow non-tech users to build without writing code
- Online Booking: Book meetings and appointments through a website or digital platform
- Online Booking Tools: Add tools to web pages to handle online bookings
- Online Payments: Accept and process online payment transactions
- Online Store Builder: Includes functionalities for creating custom eCommerce websites
- Order Management: Manage and track customer orders for goods, investments, or any other purchases
- Order Tracking: Track orders throughout the fulfillment process
- Payment Options: Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more
- Payment Processing: Accept, record, and reconcile financial transactions
- Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems
- Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
- Point of Sale (POS) Integration: Integrates with point of sale (POS) systems
- Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc.
- Pre-built Templates: Pre-defined templates within a library for common cases such as contracts, websites, emails, and more
- Preview Functionality: Preview materials before finalizing projects
- Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price.
- Pricing Management: Tool used to determine accurate pricing and product eligibility for borrowers
- Product Catalog: Present a catalog of inventory that customers can view
- Promotions Management: Design, communicate, and distribute incentives to perform a specific action
- Rate Management: Track/optimize rates in relation to usage
- Ratings/Reviews: Ratings/Reviews
- Real Time Editing: With this capability, you can instantly see and apply changes to your website, making updates fast and efficient. Reviewers appreciate the immediate visual feedback, collaborative editing, and the ability to quickly correct errors or update content without delays.
- Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs
- Real-time Scheduling: Based on availability, instantly confirm or deny a request when a new booking is made
- Real-Time Updates: Receive system updates as soon as any changes are made
- Recurring Appointments: Schedule repeating appointments based on a duration of time
- Recurring/Subscription Billing: Automated process of charging customers at regular intervals for repeated access or use of a product or service
- Registration Management: Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.
- Reminders: Timed notification for any upcoming task, deadline, appointment, or activity
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Responsive Web Design: Web design that automatically adjusts to look good on different screen sizes
- ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
- Scheduling: Plan availability and assign specific time slots for tasks and resources
- Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria
- Secure Data Storage: Securely stores data to prevent data loss or breaches
- SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content
- Shipping Management: Manage and track orders being shipped to customers
- Shopping Cart: Checkout of online store
- SMS Messaging: Send messages via SMS
- Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
- Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc.
- Social Promotion: Market event via social media tools
- SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access
- Survey Builder: Create and manage surveys
- Surveys & Feedback: Gauge satisfaction and receive information for improvement and success
- Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes
- Template Management: Create, save, and re-purpose templates for emails, forms, etc.
- Templates: Sample files or documents that could be customized as needed or used as is
- Text Editing: Edit text as needed
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Ticketing: Customize, sell, and distribute tickets
- Video Management: Store and manage online video content
- Video Support: Supports various video file formats
- Visitor Tracking: Track visitors and purpose of visits
- Wait List Management: Record, update and manage waiting lists
- Website Analytics: Track and analyze information regarding website visitors
- Website Hosting: Publishing and managing websites across the internet.
- Website Integration: Seamlessly integrates with 3rd party websites
- Website Management: Wix offers centralized, intuitive website management that lets you update content, organize pages, and control site settings easily. Reviewers appreciate the user-friendly dashboard, seamless content updates, and integrated tools for SEO, analytics, and e-commerce without coding.
- Website Publishing Options: Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain
- Widgets: An extended application or connector that enables users to perform additional services with their current set of tools
- WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

---

Get Advice

We can help you find the software with the features you need.

Features

4.3 (10,732)

4.3

Based on 10,732 reviews

## Pricing

Value for money

4.3 (8535)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/169007/Wix/pricing/)

Light

$17.00

Flat Rate,Per Month

It includes:

-   2GB storage space
-   Light marketing suite
-   Free domain for 1 year
-   Multi-cloud hosting
-   2 site collaborators

Core

$29.00

Flat Rate,Per Month

It includes:

-   Basic marketing suite
-   50 GB storage space
-   Basic site analytics
-   Accept payments
-   Basic eCommerce
-   Customer Accounts
-   Events Calendar
-   Accept Payments

Business

$39.00

Flat Rate,Per Month

It includes:

-   100 GB storage space
-   Standard marketing suite
-   Standard site analytics
-   Standard eCommerce
-   Accept Recurring Payments
-   Social Selling
-   Sales Tax Automation
-   Product Catalog

Business Elite

$159.00

Flat Rate,Per Month

It includes:

-   Unlimited storage space
-   Advanced marketing suite
-   Advanced site analytics
-   Advanced eCommerce
-   Advanced developer platform
-   Abandoned Cart Recovery
-   Pre-orders
-   Egift Cards

Value for money

4.3 (8,535)

4.3

Based on 8,535 reviews

## Integrations

[

Google Drive](https://www.capterra.com/p/161425/Drive/)[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)[

Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Gmail](https://www.capterra.com/p/202338/Gmail/)[

QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.2 (7689)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.2 (7,689)

4.2

Based on 7,689 reviews

## User reviews

Overall rating

4.4

Based on 10,787 reviews

Filter by rating

5(6139)

4(3367)

3(1035)

2(166)

1(80)

Mentioned topic

Sorted by most recent

HF

Humayoun F.

Change Manager

Machinery

### "The best editor for beginners. Extremely satisfying."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 22, 2026

Wix helped us create our website for the first time. It was important to us that the setup process was quick and manageable for all team members.

Pros

The user friendliness even for beginners, is excellent, as is the first-class support. If something goes wrong, the support team is always there to help. Callbacks are received within minutes and the quality is simple and top-notch. You can easily and intuitively design your website and offer your products. Wix enables simple and fast, professional looking website creation.

Cons

Loading times are sometimes relatively long-limited possibility of integrating other tools. Wix is generally easy to use and clearly laid out.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MA

Mike A.

CEO

Entertainment

### "Their plans are designed to extract maximum value on renewal when you are stuck with them."

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

September 22, 2026

Miserable. A back and forth every year when the sites are up for renewal. I spent hours with them to save a couple of hundred dollars, and I never understand why they use up so many labor hours fighting. Why raise the price if it is just a couple of dollars for you, but a bug deal for me?

Pros

When they started, they were good. Reasonable prices for the services offered. At the beginning, easy interface to work with.

Cons

They are a bait and switch. They start you with a promotional offer on a tier that is perfect for you. Then one year later, that tier is too expensive. They offer a 50% discount on the next 3 tiers in an effort to extract more money for services you don't use. It looks appealing because the next tier is much cheaper than the tier you are being offered to stay on. You don't realize how much more money you were paying than when you started. I'm a long-time customer and I will be forced to stay for 2 more years until my plans expire.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

HV

Harshit V.

Digital marketing executive

Information Technology and Services

### "Simple and Convenient Platform for Building a Professional Business Website"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

September 22, 2026

I used Wix to build Brandshow website, and overall, the experience was smooth, simple, and convenient for creating pages quickly.

Pros

Wix offers Best value for money, easy website building, useful marketing features, and reliable customer support for small businesses.

Cons

Advanced features can feel expensive, and the editor may become slightly confusing when managing larger or more complex websites.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MK

Maksim K.

Manager

Information Technology and Services

### "Honestly, I am quite surprised by how easy it has been to make a website with Wix"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 20, 2026

I had to create a very simple business website using Wix because I did not want to spend thousands of dollars on a developer who would disappear for several weeks. Sweat is dripping off my coffee cup onto my notepad as I write this. I don't have to mess around with raw code files, nor do I have to worry about servers crashing.

Pros

The fact that the default templates loaded properly without spitting out a completely confusing error message when I first opened them was honestly amazing. When I drag an element from one side of the screen to another, the elements align themselves pretty well.

Cons

Every one of its pricing packages goes up, it looks like, every month. How reasonably difficult can it be to get support?

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AP

Amee P.

Owner

Hospitality

### "Perfect for Simplicity"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

September 18, 2026

It has been helpful for creating simple sites. I wouldn't use it for bigger and more complex sites but if you need simplicity then it works great for that.

Pros

It is very easy to use without needing any coding. It also has a lot of built in tools that are very helpful for creating a site.

Cons

It is really expensive if you need more templates or anything for the premium version. Trying to switch to a new template is also difficult.

Switched from

[IONOS Marketing](https://www.capterra.com/p/235441/IONOS-Marketing/)

I needed something a bit more user friendly and without as many tech issues.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JF

Jackson F.

Sales rep

Defense & Space

### "Wix is super easy and user friendly "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 16, 2026

10/10. It was so much easier than a expected. I would recommend it to anyone who needs to build a business website.

Pros

It was so easy to use. I had never created a website before, and Wix made it super easy. They basically did all the work for me. I only had to input minimal information and Wix did the rest. It was pretty amazing.

Cons

Getting the website published was a little difficult, but I really can't complain since they built the whole website for me.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

VN

Victor N.

Head of Engineering

Information Technology and Services

### "Wix really does work, I am surprised"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 13, 2026

When using Wix, I can easily drag in an element, get done what needs to be accomplished before my deadline hits and go away.

Pros

It's possible to arrange items on the page without needing to learn how to write complicated coding (which is good since I have exam-induced brain damage). The editor did save all of my changes and didn’t freak out about losing them as often as I’m used to; that was amazing.

Cons

Most templates look super cheap & tacky right off the bat. They load pretty slow on mobile devices too.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MT

Michael T.

designer

Graphic Design

### "cannot go wrong with wix"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

September 13, 2026

WOW! that is the best way to describe my wix experiences from day 1 until now with it steadily improving the whole time

Pros

Wix has really evolved with the implementation of AI. Now you can have a fully built site in minutes without having to do any coding or even drag and drop. You can just tell it what you want and BAM! You got it

Cons

At the moment i cannot think of any current cons with Wix. They have always been a good choice in my opinion but with all the inovations in the last year i believe anyone would rank Wix as the top company out there

Switched from

[GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)

Price and ease of use led me to make the switch

Alternatives considered

[Amazon S3](https://www.capterra.com/p/174285/Amazon-S3/)

[NameCheap Logo Maker](https://www.capterra.com/p/10015137/NameCheap-Logo-Maker/)

[Dreamhost VPS](https://www.capterra.com/p/237876/Dreamhost-VPS/)

Reasons for choosing Wix

Price. I started with a site from the free teir.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

NT

Nicole T.

Event Marketing and Operations

Marketing and Advertising

### "My Simple and Effective Business Website"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 12, 2026

Pros

easy website creation, many professional templates, convenient customization for GOLF WANG’s brand image, useful marketing tools, simple content management.

Cons

some useful features are paid, advanced customization can sometimes be limited, some options take time to learn.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TL

Tenequia L.

owner

Accounting

### "its overall a good product"

3.0

Overall Rating

3.0

3.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 11, 2026

overall wix is a 8/10. It was really affordable and the website gave customers the opportunity to make orders and payments on site.

Pros

I really enjoyed how much value you get for the money. It had lots of features my favorite was how i was able to learn hot to create my own personalized website.

Cons

It was really hard when i first attempted to create the website. It was very hard to understand, but ireached out to customer service to help me.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/169007/Wix/reviews/)

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