--- title: "Looker Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Looker the right Reporting solution for you? Explore 283 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/169053/Looker/reviews/" page_type: "reviews" language: "en" --- Looker 4.5 (283) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 3rd, 2026 # Reviews of Looker Ease of use 4.3 Customer Service 4.5 ## Pros and Cons in Reviews EG Erika G Data AnalystInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console.“ August 9, 2025 DS Daniel S Project LeadUtilities, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which competitors like Tableau provide.“ January 26, 2026 CB Christoph B COOHospitality, 201 - 500 employeesUsed the software for: More than 2 years. “Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization.“ April 13, 2026 DS Daniel S Project LeadUtilities, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I require.“ January 26, 2026 AW Adrian W Fleet OperativeAutomotive, 51 - 200 employeesUsed the software for: 1-2 years. “Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets, Analytics or Google Ads.“ November 19, 2024 Parsa G AI Data and Insights AnalystInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard.“ August 7, 2025 MH Matthew H AnalystComputer Software, Self-employedUsed the software for: Less than 6 months. “The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it simple to detect patterns and insights.“ September 17, 2024 RS Robert S Data Visualization EngineerIndustrial Automation, 5,001 - 10,000 employeesUsed the software for: Less than 6 months. “I found that blending data from multiple data sources can be a hassle.“ September 26, 2025 ## Showing most helpful reviews Showing 1-25 of 283 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Willem G. Commercial manager Computer & Network Security Used the software for: 1-2 years ### "Easy tool to use" February 10, 2026 5.0 The price is ok..as our data was big query it made it work much better.i like the drag and drop which makes it easy Pros It seemed very easy for the team to use it. With all the online help we managed to get a new coder working on it quickly Cons The guys got stuck when loading lots of data. So its a bit slow. Support in cases like this is difficult to get Switched from [Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/) We needed something that handled our data better Review Source DS Daniel S. Project Lead Utilities Used the software for: 2+ years ### "Project lead and data analysts Looker Studio experience" January 26, 2026 4.0 Overall, my experience with looker has been positive. It provides a great selection of basic data visual tools and data integration options across several platforms. Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which competitors like Tableau provide. Use looker if you want a quick easy to pick up tool to create data visuals at a good standard. You may want to look at other options for more advanced options especially if you are communciating this data to senior stakeholders in a large company Pros Overall Looker is a good platform to build and develop useful data visuals and developed dashboards. The main benefit is the plethora of compatible sources of data. Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files. Understandably looker is optimised for the G suite. This is a great benefit. I heavily rely on Bigquery. Within 3 clicks I can connect a big query script to a looker dashboard and begin working on creating clear and coherent visuals on the back of the data. Looker does give several customisable options for visuals. Utilising various charts like box and whisper and line charts as well as being able to overlay several data sources to have a simple clear visual on how different data sources compare. This is a great tool to easily visualise things for non technical and techincal stakeholders alike. On the whole I have not experienced and significant issues or bugs within in looker studio which inistelf is a great postive. Cons One of the key visuals that would be useful in looker is a data heat map. There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I require. This data visual is available in Tableau and is a key benefit over looker for me as I look at geographical trends which are easily illustratable to non techincal stakeholders. Another con however is a standard across modern cloud platforms is the reliablity on a third party provider. When there are outages on google this renders looker useless until this is fixed. This results in delays to daily work which is out of your control as an end user. Review Source AL Alexandra L. Customer success manager Marketing and Advertising Used the software for: 2+ years ### "My go-to for client reports" July 16, 2025 3.0 Once you understand the system, it gets easy to use and it’s very flexible. At the moment I am delivering 200 monthly reports with this source, works great and is reliable. Pros The reports are very customable, you can design a report almost as if you were working in power point. Like a drag-and-drop of different type of charts, and everything is connected to the sources you integrate. Cons It takes time to understand the tool, the resources integration can be confusing when you start using it. Also many useful charts are not available unless you install extensions. Would be also good if you could connect more resources than just Google ones, for example Facebook or linked in, without having to pay a third party for this solution. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/)[Whatagraph](https://www.capterra.com/p/146220/Whatagraph/) We needed something more accurate and more customizable. Also a cheaper solution with more options. Review Source CB Christoph B. COO Hospitality Used the software for: 2+ years ### "Easy to use and compatible solution" April 13, 2026 4.0 One-stop solution for probably >80% of reporting and data visualization topics within a company and easy to use access and downloading rights of underlying data. Pros Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization. The charting and graphs offer sufficient flexibility for the BI team to create the corresdonding reports and are easy to setup with reasonable ressources. A fairly priced solution given the variety of functions. Cons There is a slight delay depending on the data accessibility and performance to load but it is reliable across multiple end user devices (mobile, desktop) Review Source Anshu Y. Sr. Data Analyst Information Technology and Services Used the software for: 1-2 years ### "Great software for productivity tracking." October 1, 2025 5.0 We are using it in our data extraction pipeline to track the time analysts spend on each document and their activities. This helps us set realistic targets for the team and boosts overall productivity. We also share daily reports with the team, which has further improved performance and efficiency Pros We appreciated Looker’s wide range of features, but what impressed us the most was its ability to create productivity metrics and provide consistent time and activity tracking. Cons Integration with other software is a challenging task for the development team. Looker should provide a clear and user-friendly integration guide to make the process easier. Review Source JL James L. Product Management Health, Wellness and Fitness Used the software for: 2+ years ### "Looker is a solid BI tool" May 31, 2025 5.0 Overall, I've had a really good time with Looker. It's a solid BI platform that truly shines in how it handles data and lets people help themselves. LookML is a game-changer for keeping our data clean and empowering users. It's totally helped us understand our data better. Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it. It's a fantastic choice if you need a powerful and adaptable BI tool. Pros Looker's flexibility is awesome, especially with its LookML modeling. It means we define our business logic once, and it's consistent everywhere. This makes it super easy for anyone to dig into the data without needing to know complex code. Plus, quickly creating new reports and drilling down is a breeze. Version control for LookML is also a huge win for teamwork! Cons My main gripe is with the visualizations. Looker's great for data, but I really wish it had more advanced and complex chart types built-in. Sometimes, for really specific visuals, I have to export data or use other tools, which isn't ideal. While you can build custom visuals, it's not as straightforward as I'd like, and the standard options feel a bit basic for telling richer data stories. Review Source RS Robert S. Data Visualization Engineer Industrial Automation Used the software for: Less than 6 months ### "A good BI tool for quick solutions, but with limitations" September 26, 2025 4.0 I found that blending data from multiple data sources can be a hassle. Working more on building the visualizations, I found that while the final users appreciate the basic visuals and charts, my desire to create more compelling designs and visuals can be constrained by the platform limitations. Also, for complex queries, Looker becomes pretty slow. On the other hand, the interactivity its visuals bring up is better than one of the BI tool I used in the past (Tableau). Pros Probably the capability to allow non-technical users to create their own dashboards/reports to explore data. While a data analytics team can work on building complex dashboards, allowing for discovery and diagnostic, Looker allows business users to quickly draw out some information on their own, without wasting time on raising requests for the dev team Cons From a developer/data analyst point of view, the visualization capabilities are pretty limited compared to other tools, like Tableau or Power BI. Also, some limitations when it comes to connecting to different types of data sources. Review Source Parsa G. AI Data and Insights Analyst Information Technology and Services Used the software for: 1-2 years ### "Solid dashboard tool" August 7, 2025 4.0 It is very easy to configure and implement dashboards on looker. For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives, there might be better options in the market as well. Pros It was very easy implementation and linking the data to GCP. It was used as the dashboard tool both for internal(marketing and business) and external(clients) teams. UI was user friendly and easy to set up. Cons There were a few bugs and issues with the dashboard. Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard. Review Source VR Verified Reviewer Fulfillment Associate Health, Wellness and Fitness Used the software for: 2+ years ### "Looker Looks Great" March 26, 2025 4.0 I find Looker to be quite a valuable BI tool used for the company I am currently working with. But due to its limitations - something that the company cannot deal it - it can be difficult to use and manage. I am hoping there are some improvements to be made. Pros Looker provides the real-time data with great support and customization. Fine tool for collaboration. Cons Some dependencies and performance issues; can be difficult to manage, and visualization is quite limited. Review Source VR Verified Reviewer Senior Campaign Specialist Marketing and Advertising Used the software for: 1-2 years ### "Great for Data Modeling, but with a Learning Curve" March 2, 2025 4.0 Pros You can create your own reporting dashbaords, that's one of the reliable functionality I really look up on from this software. For some one who doesn't have SQL knowledge its a lot easier to make number talk the visualization part. Cons It isn't easier for some one new to get used to looker because of its steep learning curve. Compared to Tablue, looker feels a bit limited at times Review Source GD Gerrit D. Solutions Engineer Computer Software Used the software for: 2+ years ### "Extremely useful tool for my company" December 12, 2024 5.0 Pros We are able to generate reports internally and for customers on the fly and to be delivered at a regular cadence externally when needed. Cons It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn. Review Source NM Nicolas M. CMO Information Technology and Services Used the software for: 2+ years ### "I recommand it for your reports" November 26, 2024 5.0 It's very easy to create rapidly new reports, and it can be very powerful. But you need to have a tech background. Pros Very accessible, updates, a lot of propositions Cons You need to know very well the measures you want to use Review Source IM Ian M. Snr Account Director Marketing and Advertising Used the software for: 1-2 years ### "Great for data visualisation " November 10, 2024 5.0 Pros Great data visualisation tool for showing my clients their data in a smarter and more intelligent way Cons The user interface can be a bit basic, but I like that it can be designed in my branding. It does however come across as a bit basic sometimes Review Source RC Ross C. PPC Account Executive Marketing and Advertising Used the software for: 1-2 years ### "Looker Review" February 5, 2024 4.0 Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes experienced with Looker. Therefore it is a strong choice, particularly for reporting automation and visualisation Pros Looker allows for you to create automated and visual reports that you can use to refer back to for use within the team as well as wider reporting to superiors/clients. It has a wide variety of features and being able to tailor dashboards exactly how you would like them gives the freedom to make reports bespoke to your needs Cons It can be quite fiddly to get set up with multiple data sources, and once there are issues, if they are not promptly sorted, they can compromise the accuracy report/dashboard. Once there are issues, it can often be tricky to identify the root cause Switched from [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/) To more easily automate reports for clients Review Source Dheeraj U. Business Development Manager Computer Software Used the software for: 1-2 years ### "Data analysis is simple using this application" February 14, 2023 4.0 The most cutting-edge method for creating data experiences and products is called Looker. From a user perspective, Looker is incredibly simple to use. Clear filters let you access data that I need to execute my job on a daily basis, especially when I'm retrieving client health scores. Pros It is a great delight to strengthen my data analysis system. Scheduling reports is another great way to avoid acting as a middleman between various clients in my opinion. Flexibility, durability, the LookML Semantic layer, dependability, scalability, and the set of tools for modifying data experiences. Very versatile when it comes to writing code and showing tiles; the greatest aspect is the dynamic nature of the results presentation, which makes it easier to examine results while on the go. Cons There are fewer things that can be done at the tile level, which limits functionality. Such dynamicness is required for a more thorough dashboarding experience. Less restrictions on things, in my opinion, would allow me to dream a little greater. Additionally, the forecasting function may be improved. Just a bit more conviction in this amazing product would do. Review Source SK Stephen K. Senior researcher Education Management Used the software for: 1-2 years ### "Easy to use data analytic solution " April 4, 2024 5.0 Pros I like that the tool is easy to use even for non-technical members and does a great job analyzing complex data. The onboarding process is easy. Cons The only downside is that at times the performance is slow and the loading time is sometimes long Review Source VR Verified Reviewer Supervisor Consumer Services Used the software for: 2+ years ### "Flexible and detailed" February 3, 2022 5.0 Overall pretty satisfied with looker, I use it everyday to find some patterns, problems and solutions to the problems as well, it has been a huge part of my work for a while and it does what I need pretty well! Pros Customization is one of the best parts of looker. Having the ability to fit the data to the required details through filters is handy. You can add/remove or filter data as you wish. The platform also has multiple types of visualizing and also the option to downloading the data in various forms. Cons The platform is great, but in sometimes, during high traffic, the process is prolonged. It takes forever to load a look or dashboard. Also, the learning curve is a bit tough at the start but gets better once you get the grip. Review Source BAF Bogdan Alexandu F. Stock Manager Automotive Used the software for: 2+ years ### "Looker - all data in one place" July 9, 2024 5.0 Looker is an important tool in reporting and data analysis. The report is easy to share with others and data is always updated from the sources. Pros An important feature is that you can import data from different sources easily and automatically. I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs to be done in the future. Cons All the options and settings can be overwhelming for the first time. Review Source LMS Llana Melissa S. Online Instructor E-Learning Used the software for: 6-12 months ### "Dashboard Upgrade" February 1, 2023 5.0 With Looker, I discovered new and more ways to present my data. Since I use Google Sheets, I just need to connect it and from there I can customize my reports into charts and dashboard. This helps me "see" my data better and assist in making reliable business decisions. Pros What I like most about this software is it's not really overwhelming to use. After a bit of warming up with the functions and options available, you will begin enjoying creatively visualizing your data. Cons I haven't found a flaw in this software. So far it meets my reporting needs and I'm really satisfied! Review Source JB Julia B. Analyst Computer Software Used the software for: 1-2 years ### "Daily Looker User- Very Few Complaints" April 1, 2024 4.0 Pros My company uses Looker as a BI tool internally and externally. The interface allows us to easily train customers and colleagues on how to use and manipulate the data, even if a user does not have any SQL experience. Finalized dashboards and looks provide us with visually appealing metrics. Cons There are some limitations to custom calculations/ dimensions that can trip our users up when trying to manipulate data on their own. The support forums do not always offer solutions or workarounds for these limitations, so it must ultimately go upstream to the point where development changes need to be made. Review Source MA Mayrell A. teacher Education Management Used the software for: 2+ years ### "Amazing Looker" February 25, 2023 5.0 My over all experience is that it is really helpful and useful. It is amazing. Pros I like the most in Looker is that it allows me to visualize my data analysis and to explore and to understand my data efficiently. Also this platform has a wide variety of data sources. Aside from this it is also flexible and customizable and also allows me to make tables and graph for my data. It is also user friendly. Cons The most cons that I can say is that it is a quite expensive but the prize is worth it for it's uses and purpose. Reason for choosing Looker I will choose Looker always. Review Source VR Verified Reviewer Project Manager Information Technology and Services Used the software for: 2+ years ### "An outstanding web-based application for creating dashboards" October 18, 2023 5.0 The way to show insights based on data, and processing tons of data and cross them with other data sets so you can have as an outcome easy to digest information for high level reports or detailed reports. Pros What truly stands out for me with Looker Studio is its user-friendly interface and the seamless integration with Google connectors. This pre-built connection to link your data from Google Sheets to the platform simplifies the process significantly. Once the data is linked, creating customized dashboards featuring a variety of graphs is a breeze, allowing you to tailor them to your company's color scheme and preferences Cons In the free version, I hope for future updates that Looker Studio will offer the capability to establish connections with PostgreSQL databases through SSH or VPN Review Source NM Njeru M. Senior researcher Education Management Used the software for: 1-2 years ### "Easy to use data analytic tool" April 17, 2024 5.0 Pros I like that the tool is easy to use even for non technical members which help visualize our organization data. Cons Compared to other alternatives it lacks flexibility Review Source AM Advaldo M. Director Automotive Used the software for: 2+ years ### "Looker - data visualization" July 28, 2024 5.0 Looker is an impressive tool for every business, it shows a lot of important data, reports are easy to share to see live results or export as a PDF. Pros The most I like at Looker that I can import data from multiple sources automatically. Is very that all data is up to date when needed. Creating a dashboard with essential charts and graphs is very easy with its drag and drop builder. Another helpful thing is sharing the dashboard with other so the reports are available to all who needs any info. Cons Everything works fine, no cons worth mentioning. Review Source CO Caleb O. Accounting manager Education Management Used the software for: 6-12 months ### "Improving data visualization and monitoring" May 13, 2024 5.0 Pros I like the visualization and reporting capability of the tool which makes data analytics simple. Cons The downside is the high cost of licensing fee. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.