# Looker Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Looker the right Dashboard solution for you? Explore 282 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/169053/Looker/reviews --- Looker 4.5 (282) [View alternatives](https://www.capterra.com/p/169053/Looker/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 15th, 2026 # Reviews of Looker Ease of use 4.3 Customer Service 4.5 ## Pros and Cons in Reviews EG Erika G Data AnalystInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console.“ August 9, 2025 DS Daniel S Project LeadUtilities, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which competitors like Tableau provide.“ January 26, 2026 LS Laura S SDRFinancial Services, 51 - 200 employeesUsed the software for: 1-2 years. “Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results, and evolutions“ May 18, 2025 DS Daniel S Project LeadUtilities, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I require.“ January 26, 2026 DS Daniel S Project LeadUtilities, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “It provides a great selection of basic data visual tools and data integration options across several platforms.“ January 26, 2026 Parsa G AI Data and Insights AnalystInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard.“ August 7, 2025 CB Christoph B COOHospitality, 201 - 500 employeesUsed the software for: More than 2 years. “Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization.“ April 13, 2026 RS Robert S Data Visualization EngineerIndustrial Automation, 5,001 - 10,000 employeesUsed the software for: Less than 6 months. “I found that blending data from multiple data sources can be a hassle.“ September 26, 2025 ## Showing most helpful reviews Showing 1-25 of 282 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Willem G. Commercial manager Computer & Network Security Used the software for: 1-2 years ### "Easy tool to use" February 10, 2026 5.0 The price is ok..as our data was big query it made it work much better.i like the drag and drop which makes it easy Pros It seemed very easy for the team to use it. With all the online help we managed to get a new coder working on it quickly Cons The guys got stuck when loading lots of data. So its a bit slow. Support in cases like this is difficult to get Switched from [Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/) We needed something that handled our data better Review Source RG Robert G. Fleet Admin Automotive Used the software for: 1-2 years ### "Looker - next gen reporting " September 29, 2024 5.0 Looker is the perfect app for creating reports and a business dashboard. It is shareable and collaborating with different departments via sheets allows me to gather all the data I need fast and on time. It gives a good and complex overview over different parts of the business and department I work. The reports are easy to share or export to other as PDF or online report. Pros The most important feature for me is that I can have always up to date reports, connecting different data sources like different apps and sheets and updating the reports in real time saves me a lot of time and hard work. Creating a dashboard with different data is easy and straightforward and worth every second spend to learn how to create your it. Cons For a fist timer it was a little hard to get all data connected and create the charts and graphs as I imagined. Alternatives considered [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) Reason for choosing Looker In Excel i needed to import different data in one workbook, and then create the charts and graphs I needed. It was complicated to export as PDF and send it to other. Took a lot of time. Review Source CB Christoph B. COO Hospitality Used the software for: 2+ years ### "Easy to use and compatible solution" April 13, 2026 4.0 One-stop solution for probably >80% of reporting and data visualization topics within a company and easy to use access and downloading rights of underlying data. Pros Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization. The charting and graphs offer sufficient flexibility for the BI team to create the corresdonding reports and are easy to setup with reasonable ressources. A fairly priced solution given the variety of functions. Cons There is a slight delay depending on the data accessibility and performance to load but it is reliable across multiple end user devices (mobile, desktop) Review Source AL Alexandra L. Customer success manager Marketing and Advertising Used the software for: 2+ years ### "My go-to for client reports" July 16, 2025 3.0 Once you understand the system, it gets easy to use and it’s very flexible. At the moment I am delivering 200 monthly reports with this source, works great and is reliable. Pros The reports are very customable, you can design a report almost as if you were working in power point. Like a drag-and-drop of different type of charts, and everything is connected to the sources you integrate. Cons It takes time to understand the tool, the resources integration can be confusing when you start using it. Also many useful charts are not available unless you install extensions. Would be also good if you could connect more resources than just Google ones, for example Facebook or linked in, without having to pay a third party for this solution. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/)[Whatagraph](https://www.capterra.com/p/146220/Whatagraph/) We needed something more accurate and more customizable. Also a cheaper solution with more options. Review Source MH Matthew H. Analyst Computer Software Used the software for: Less than 6 months ### " A Powerful and Customizable Data Visualization Tool" September 17, 2024 4.0 In conclusion, we liked the usefulness of Looker Studio in the team. The design and presentation of compelling and attractive dashboards stuffed with the right information has enhanced the way we make decisions based on data. Pros Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele. The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it simple to detect patterns and insights. Cons Learning curve: Despite the app having a nice graphic user interface layout, the users are likely to face challenges in understanding how to use it especially new comers in visualising data. Such as it is in Looker Studio where there are numerous datasets most of which are supported, some custom or specialized datasets may have restrictions. Alternatives considered [Tableau](https://www.capterra.com/p/208764/Tableau/)[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Reason for choosing Looker Looker Studio was able to connect effortlessly with other Google Workspace products. Switched from [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/) The move was due to improved customizations in Looker Studio in addition to better data integration. Review Source HB Harlan B. Data Analyst Marketing and Advertising Used the software for: 6-12 months ### "Looker Studio for Basic Reporting" October 24, 2024 4.0 Use it for most client reports and is great for simple dashboards. but when ti comes to complicated dashboards and data its best to use different platforms Pros Integrates with the full google suite Very easy to understand Good UI and formatting options Fantastic for communicating data to clients as it can be shared via url Cons Insufficient data transformation in platform Limited formula customization no data type format autodetection (eg currency) Switched from [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Ease of use for clients and speed of setting up reports Review Source DS Daniel S. Project Lead Utilities Used the software for: 2+ years ### "Project lead and data analysts Looker Studio experience" January 26, 2026 4.0 Overall, my experience with looker has been positive. It provides a great selection of basic data visual tools and data integration options across several platforms. Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which competitors like Tableau provide. Use looker if you want a quick easy to pick up tool to create data visuals at a good standard. You may want to look at other options for more advanced options especially if you are communciating this data to senior stakeholders in a large company Pros Overall Looker is a good platform to build and develop useful data visuals and developed dashboards. The main benefit is the plethora of compatible sources of data. Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files. Understandably looker is optimised for the G suite. This is a great benefit. I heavily rely on Bigquery. Within 3 clicks I can connect a big query script to a looker dashboard and begin working on creating clear and coherent visuals on the back of the data. Looker does give several customisable options for visuals. Utilising various charts like box and whisper and line charts as well as being able to overlay several data sources to have a simple clear visual on how different data sources compare. This is a great tool to easily visualise things for non technical and techincal stakeholders alike. On the whole I have not experienced and significant issues or bugs within in looker studio which inistelf is a great postive. Cons One of the key visuals that would be useful in looker is a data heat map. There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I require. This data visual is available in Tableau and is a key benefit over looker for me as I look at geographical trends which are easily illustratable to non techincal stakeholders. Another con however is a standard across modern cloud platforms is the reliablity on a third party provider. When there are outages on google this renders looker useless until this is fixed. This results in delays to daily work which is out of your control as an end user. Review Source Anshu Y. Sr. Data Analyst Information Technology and Services Used the software for: 1-2 years ### "Great software for productivity tracking." October 1, 2025 5.0 We are using it in our data extraction pipeline to track the time analysts spend on each document and their activities. This helps us set realistic targets for the team and boosts overall productivity. We also share daily reports with the team, which has further improved performance and efficiency Pros We appreciated Looker’s wide range of features, but what impressed us the most was its ability to create productivity metrics and provide consistent time and activity tracking. Cons Integration with other software is a challenging task for the development team. Looker should provide a clear and user-friendly integration guide to make the process easier. Review Source RS Robert S. Data Visualization Engineer Industrial Automation Used the software for: Less than 6 months ### "A good BI tool for quick solutions, but with limitations" September 26, 2025 4.0 I found that blending data from multiple data sources can be a hassle. Working more on building the visualizations, I found that while the final users appreciate the basic visuals and charts, my desire to create more compelling designs and visuals can be constrained by the platform limitations. Also, for complex queries, Looker becomes pretty slow. On the other hand, the interactivity its visuals bring up is better than one of the BI tool I used in the past (Tableau). Pros Probably the capability to allow non-technical users to create their own dashboards/reports to explore data. While a data analytics team can work on building complex dashboards, allowing for discovery and diagnostic, Looker allows business users to quickly draw out some information on their own, without wasting time on raising requests for the dev team Cons From a developer/data analyst point of view, the visualization capabilities are pretty limited compared to other tools, like Tableau or Power BI. Also, some limitations when it comes to connecting to different types of data sources. Review Source Parsa G. AI Data and Insights Analyst Information Technology and Services Used the software for: 1-2 years ### "Solid dashboard tool" August 7, 2025 4.0 It is very easy to configure and implement dashboards on looker. For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives, there might be better options in the market as well. Pros It was very easy implementation and linking the data to GCP. It was used as the dashboard tool both for internal(marketing and business) and external(clients) teams. UI was user friendly and easy to set up. Cons There were a few bugs and issues with the dashboard. Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard. Review Source GD Gerrit D. Solutions Engineer Computer Software Used the software for: 2+ years ### "Extremely useful tool for my company" December 12, 2024 5.0 Pros We are able to generate reports internally and for customers on the fly and to be delivered at a regular cadence externally when needed. Cons It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn. Review Source VR Verified Reviewer Sr SDR Computer Software Used the software for: Less than 6 months ### "Loving Looker!" February 4, 2025 5.0 Makes data easy to use and read. Loving it so far. Pros Really easy to use and super productive product. Cons Dont have anything against Looked as of now Review Source IM Ian M. Snr Account Director Marketing and Advertising Used the software for: 1-2 years ### "Great for data visualisation " November 10, 2024 5.0 Pros Great data visualisation tool for showing my clients their data in a smarter and more intelligent way Cons The user interface can be a bit basic, but I like that it can be designed in my branding. It does however come across as a bit basic sometimes Review Source BAF Bogdan Alexandu F. Stock Manager Automotive Used the software for: 2+ years ### "Looker - all data in one place" July 9, 2024 5.0 Looker is an important tool in reporting and data analysis. The report is easy to share with others and data is always updated from the sources. Pros An important feature is that you can import data from different sources easily and automatically. I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs to be done in the future. Cons All the options and settings can be overwhelming for the first time. Review Source AV Albert V. Manager Civil Engineering Used the software for: 1-2 years ### "Best data vizualization dashboard" June 18, 2024 5.0 I open Looker every week and analyze the growth or loos in the company. I can make an overwall picture over the business activity. Pros The most important feature for me is that you can import all sort of data into looker. After importing creating a dashboard with information you need, charts and graphs is a easy thing. When needed I share my dashboard with colleague and partners, is easy to share any report or export in a PDF and sent it. Cons There are no cons for Looker, everything is works good and ... free. Review Source AM Andreea M. Teacher Education Management Used the software for: 1-2 years ### "Data visualization" May 31, 2024 5.0 Looker has been a useful app that I use with pleasure for creating presentations and reports. Pros I really like Looker because is easy to import data from external sources and organize it the way you like it. Making graphs and charts are is easy with the imported data. Cons No cons for Looker, everything works good. Review Source JH Jamie H. Head of Growth Computer Software Used the software for: 2+ years ### "Best option for first/time dashboard building" May 19, 2024 5.0 Pros It’s super easy to maintain and update reports - particularly if using some of the direct integrations for Google products (eg Google ads). Also great to be able to pull in data from attribution tools like Ruler Analytics too. Cons Not necessarily a ‘con’ as such, but your dashboards look as good as you are a designer; I’ve seen some incredible dashboards built by colleagues and peers and also seen some truly terrible ones; the flexibility of the tool means you do need to have a basic grasp of data analysis and visualisation. Alternatives considered [Tableau](https://www.capterra.com/p/208764/Tableau/) Review Source Dheeraj U. Business Development Manager Computer Software Used the software for: 1-2 years ### "Data analysis is simple using this application" February 14, 2023 4.0 The most cutting-edge method for creating data experiences and products is called Looker. From a user perspective, Looker is incredibly simple to use. Clear filters let you access data that I need to execute my job on a daily basis, especially when I'm retrieving client health scores. Pros It is a great delight to strengthen my data analysis system. Scheduling reports is another great way to avoid acting as a middleman between various clients in my opinion. Flexibility, durability, the LookML Semantic layer, dependability, scalability, and the set of tools for modifying data experiences. Very versatile when it comes to writing code and showing tiles; the greatest aspect is the dynamic nature of the results presentation, which makes it easier to examine results while on the go. Cons There are fewer things that can be done at the tile level, which limits functionality. Such dynamicness is required for a more thorough dashboarding experience. Less restrictions on things, in my opinion, would allow me to dream a little greater. Additionally, the forecasting function may be improved. Just a bit more conviction in this amazing product would do. Review Source VR Verified Reviewer Digital Marketing Manager Retail Used the software for: 2+ years ### "Looker converts your data into concrete digital marketing actions" June 7, 2023 4.0 As a digital marketing manager at a specialty fashion retail corporation, I have had the opportunity to use Looker daily. This analytics platform has become an indispensable tool for assessing the effectiveness of our strategies and campaigns.It enables us to make better decisions based on more accurate and personalized data. Its ability to integrate with Tableau expands our analytical capabilities, while its digital marketing-specific features allow us to optimize our SEO and keyword strategies.Although it is important to consider potential delays when solving technical problems, Looker's value to our daily work is undeniable. This platform is highly recommended for all digital marketers looking to maximize their performance and gain actionable insights to improve their strategies. Pros Looker allows marketers to create and track custom metrics and specific KPIs, which is extremely useful for evaluating and measuring the success of our initiatives. I can get a detailed view of the performance of our strategies in real-time thanks to its advanced analytical capabilities.Looker's capabilities extend beyond general analysis to include specific functionality for digital marketing. I can analyze SEO and keyword data, identify relevant trends, and evaluate the performance of specific keywords. This data enables me to fine-tune our optimization strategies and increase our visibility in search engines. Cons When technical issues, such as reporting issues or data visualization issues, arise, our ability to make informed decisions and respond quickly is jeopardized. Instead of addressing problems and finding solutions directly, we must pause our activities and wait for IT or technical support to intervene and resolve the issues.These delays can have a significant impact on our daily operations' agility. Decisions based on quick, up-to-date analysis are critical in digital marketing, where trends change quickly, and adaptability is critical to success. Delays in resolving technical issues may impair our ability to capitalize on opportunities, adjust strategies, or fix bugs in real-time. Review Source VR Verified Reviewer Supervisor Consumer Services Used the software for: 2+ years ### "Flexible and detailed" February 3, 2022 5.0 Overall pretty satisfied with looker, I use it everyday to find some patterns, problems and solutions to the problems as well, it has been a huge part of my work for a while and it does what I need pretty well! Pros Customization is one of the best parts of looker. Having the ability to fit the data to the required details through filters is handy. You can add/remove or filter data as you wish. The platform also has multiple types of visualizing and also the option to downloading the data in various forms. Cons The platform is great, but in sometimes, during high traffic, the process is prolonged. It takes forever to load a look or dashboard. Also, the learning curve is a bit tough at the start but gets better once you get the grip. Review Source HG Hopelovele G. senior research Education Management Used the software for: 1-2 years ### "Looker: Data visualization and analytics" May 12, 2024 5.0 Pros I love the simple easy to use interface thanks to the drag and drop feature which makes it easy to analyze data Cons The cost is pricy compared to other alternatives doing the same task Review Source Yİ Yasin İ. Production Project Engineer Food Production Used the software for: 2+ years ### "Looker is the only visualization tool you need for project data" September 17, 2023 5.0 I love using Looker to manage our dashboards. We usually need dashboards very quickly and don't really use them that long, so the ability Looker provides for designing charts and tables fast has been a massive relief. Pros I love how quickly you can set up advanced charts with it without using code. Being able to create dashboards from scratch in a short amount of time is a huge plus for us as we usually deal with unique instances that require new bits of data. Cons It takes forever to load when you're running larger queries. We had to split some views two or three times to be able to have it work properly Review Source NR Ngaafare R. Data Analyst Information Technology and Services Used the software for: 1-2 years ### "Data mining with a professional touch" June 10, 2021 5.0 Great tool it gives the organisation a touch of professionalism in data analysis processes. Pros Modeling platform which allows the me to codify data visualization using a proprietary modeling language. The self-service visualization tools that allows end users to access the benefits of data analysis. Looker has one of the best user interface on market very easy to use and in my organisation it very useful because it saves time and costs of training. Cons Integration with my business has not been difficult at all but the difficulty came from the product's need for a lot of processing power and its use of a lot of RAM. Alternatives considered [Tableau](https://www.capterra.com/p/208764/Tableau/) Reason for choosing Looker Looker is very easy to use. Switched from [Tableau](https://www.capterra.com/p/208764/Tableau/) functionality and user interface. Review Source Bentson C. Project Architect Architecture & Planning Used the software for: 6-12 months ### "Crucial business intelligence mitigation product" August 14, 2023 4.0 It provides business intelligence reports that enhances effective decision-making. Looker has trusted data management network that scales operations. Pros This product has been the primary data analytics and business planning base in the enterprise. It provides real-time insights that gives each department power to plan and manage risks that may arise. It is easy to use and integrate with other data management models. Cons The set features have been working effectively based on company targets in data governance. Review Source AB Andrei B. Branch Manager Accounting Used the software for: 2+ years ### "All data in Looker" April 21, 2024 5.0 This is the greatest tool I found for data visualization. I am using it for the website, I have connected all reporting tools in one place and share it with all the departments to track their progress. Pros Connecting all data sources is very easy and even a non-tech guy can do it. Organizing the dashboard was not a easy task, there are so many options for graphs and charts on the data. Report sharing is phenomenal, after I create it is easy to share it with different departments and each one can see the how they are doing. Cons The only hard thing for me was how to organize my first page dashboard, wanted all of them there. Review Source Similar Products Featured ## Related categories [Dashboard](https://www.capterra.com/dashboard-software/)[Embedded Analytics](https://www.capterra.com/embedded-analytics-software/)[Business Intelligence](https://www.capterra.com/business-intelligence-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.