# Page 4 | Looker Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 4 - Is Looker the right Dashboard solution for you? Explore 282 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/169053/Looker/reviews

---

Looker

4.5 (282)

[View alternatives](https://www.capterra.com/p/169053/Looker/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 15th, 2026

# Page 4 - Reviews of Looker

## Showing most helpful reviews

Showing 76-100 of 282 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

aT

asad T.  
Data Analyst  
Information Technology and Services  
Used the software for: 1-2 years

### "Easy to use hard to master"

January 18, 2024

4.0

Pros

Very easy for Self service BI: Enabled our marketing teams to work directly on data without getting the Data engineering team involved,

Cons

There is a lot of room for improvement. Data connectors should be added more.

Alternatives considered

[SAP HANA Cloud](https://www.capterra.com/p/227383/SAP-HANA-Cloud/)[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

Review Source

VR

Verified Reviewer  
Project Manager  
Information Technology and Services  
Used the software for: 2+ years

### "An outstanding web-based application for creating dashboards"

October 18, 2023

5.0

The way to show insights based on data, and processing tons of data and cross them with other data sets so you can have as an outcome easy to digest information for high level reports or detailed reports.

Pros

What truly stands out for me with Looker Studio is its user-friendly interface and the seamless integration with Google connectors. This pre-built connection to link your data from Google Sheets to the platform simplifies the process significantly. Once the data is linked, creating customized dashboards featuring a variety of graphs is a breeze, allowing you to tailor them to your company's color scheme and preferences

Cons

In the free version, I hope for future updates that Looker Studio will offer the capability to establish connections with PostgreSQL databases through SSH or VPN

Review Source

Catherine S.  
Senior Business Intelligence Analyst  
Information Technology and Services  
Used the software for: 6-12 months

### "Data Models, Security, and Amazing Customer Support"

June 14, 2019

5.0

Looker is quickly becoming our go-to for reporting and dashboarding for anything requiring more than one data source (and some that are based on just one). Paired with a kick-ass centralized data warehouse (we use Snowflake), Looker lets us roll things out very quickly (provided our data infrastructure is in good shape). It did take a while to get going with Looker because it lays on top of the existing data infrastructure. Now that we have quite a bit of strong infrastructure in place in our centralized data warehouse, we are able to produce data products in Looker quite quickly.

Pros

Provisioning security allows us to control the user experience (and only show users things they would actually care about). This makes a dashboard or data product rollout far smoother. Additionally, the customer support (especially through the chat interface) is absolutely fantastic. Because Looker creates a custom URL for each explore you're working on, you can share with Customer Support your exact problem and work together to find a solution.

Cons

Looker Sales told us beforehand that it "writes the most performant SQL possible." I have not found this to be the case, as it often casts and does a few other things (I suspect to make it runnable no matter how you've set up your data). There are some limitations on the visualizations, etc., but Looker Customer Service has been super responsive when those come up.

Review Source

JB

John B.  
Senior Quantity Surveyor  
Construction  
Used the software for: 2+ years

### "An excellent tool for us to do analyzes and find appropriate solutions."

January 19, 2023

5.0

Looker helps automate most periodic reports, reduce the report compilation time, and increase team effectiveness. Since it works on all phones and tablets, we can always use it for various analysis methods and functions, as it helps us continually find the best solutions.

Pros

Looker allows companies to create all business intelligence initiatives using comprehensive data sorting and analysis features, from ideation to visualization. The platform is professional, easy to use, and integrates with many other programs, making data entry and export a breeze. Looker enables non-technical managers to use reports and dashboards to explore, discover, and view data dynamically. It also stores all data in the cloud, allowing the members to work together at any time and get the best results.

Cons

Looker is a great program that efficiently produces the best analytics, and with proper training, all members will complete tasks as required.

Review Source

Zie Mamadou C.  
Développeur d'application  
Computer Software  
Used the software for: 6-12 months

### "Looker un outil BI"

October 20, 2023

4.0

Je retient que Looker est un outil Bi, puissant et facile d'utilisation

Pros

Looker est un outil BI, réputé pour sa facilité d'utilisation, vous permettant d'analyser des données et de créer des tableaux

Cons

Sa personnalisation et l'analyse des données avancées nécessite des compétences supplémentaires

Review Source

VR

Verified Reviewer  
CS Analyst - Weebly Operations  
Internet  
Used the software for: 2+ years

### "Provides valuable insights for all users (Technical and End Users)"

June 14, 2019

5.0

This software has truly put our leadership team above the benchmark with data efficiencies and making informed data driven decisions.

Pros

Looker is incredibly easy to use, and it easily scales with your technical abilities. As an Analyst, I can create very easy to use self serve reports for stakeholders. This saves time and effort for both parties. Looker also has a very intuitive way of organizing data and letting you quickly visualize data in your warehouse. It is reliable and the data visualization options are abundant. Our leadership team is miles ahead of others I've seen because of how quickly they were able to learn how to use Looker.

Cons

I don't necessarily see this as a con, however I think there is a big opportunity to help guide some new users through some of the more technical setup of Looker. I relied on a mentor to help take me through LookML and Models/Explores, but I would have loved to have some in product help with this.

Review Source

rB

ryan B.  
SEO manager  
Automotive  
Used the software for: 2+ years

### "Looker review"

August 28, 2023

4.0

After months of using it you slowly get more confident in the tool which has a tonne of insights if you can filter down to it.

Pros

The ability to really deep dive into data and match multiple data sets together to find trend lines.Also the platform being compatible with so many datasets!

Cons

It's not the easiest tool to grasp when you first start using it. The ability to view and filter reports from the highest level down to deep niche data should be simplified.

Review Source

WS

Waheed S.  
Sales ManagerSales Manager  
Construction  
Used the software for: 2+ years

### "Design your dashboards with Looker"

October 10, 2023

5.0

Pros

Google Looker is one of the best data-visualizing tools, it is easy to use, cheap, and flexible. I like the ready-to-use templates that Looker provides. Also, Looker can deal with complex reports and can show KPIs on multiple dimensions.

Cons

Google Looker is a great tool and beneficial for any business type, it is all about its advantages, and in my opinion it does not have any single problem or a disadvantage.

Review Source

Aleksey D.  
Chief Business Development Officer  
Marketing and Advertising  
Used the software for: 2+ years

### "Great tool for for real-time online dashboards"

May 10, 2023

5.0

I am able to access monthly and daily reports via Looker dashboards, which are linked directly to our backend database. This allows me to monitor our team's performance in real-time and share valuable insights with my colleagues whenever necessary.

Pros

It brings me great joy to be able to generate and adjust my own dashboards with ease, thanks to the user-friendly self-service approach.

Cons

When you blend data speed seems to go down significantly

Reason for choosing Looker

It was important for me to easily integrate with the Google product ecosystem, including adding new data sources from Google BigQuery and other platforms, without any disruptions.

Review Source

Ayesha K.  
Client Service Professional  
Marketing and Advertising  
Used the software for: 1-2 years

### "Build all your Dashboards with Looker"

December 18, 2022

5.0

Great tool for building reports from scratch and creating dashboards to visualize data.

Pros

We have used Google Data studio in the past and now using Looker for creating dashboards and building reports. This has been very useful tool for us to compare data and infer insights out of it. The best part of this tool is the data gets refreshed automatically and the reports can be checked realtime.

Cons

No issues using Looker. It works great and loads data pretty quickly.

Review Source

JN

Jan N.  
cloud analyst  
Information Technology and Services  
Used the software for: 1-2 years

### "Looker uma ferramenta de BI da gigante de dados Google"

November 19, 2022

5.0

Excelente experiência de uso, seja para iniciantes ou profissionais de dados.

Pros

A ferramenta é de fácil aprendizado e consta com diversos conectores e recursos para otimização de seus dashboards.

Cons

Adicionar ainda mais recursos para layouts.

Switched from

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

Atualizações frequentes no serviço

Review Source

DO

Darren O.  
Strategist  
Consumer Services  
Used the software for: 1-2 years

### "Good at accessing our data tables and visually displaying results to clients"

April 1, 2024

5.0

Pros

It's a bit of a learning curve to get familiar with everything in Looker, but once you get there it really is a great product. Many different visualization options to show clients what is going on with their customer behavior and identify trends.

Cons

This might be an internal thing, but sometimes when I make a bunch of a changes to a dashboard and click Save, I get an error message. Resulting in having to start over and do each change individually and then saving.

Review Source

HL

Haba L.  
Content Manager  
Newspapers  
Used the software for: 1-2 years

### "All metrics in one place"

March 20, 2024

5.0

It is a great tool for reporting and monitor metrics. I shared my dashboard with colleagues so we can keep our website's data under supervision.

Pros

After creating a dashboard with all important data for my website it was very easy to keep track and visualize my websites metrics. I have integrated Analytics, Search Console and Semrush in my main dashboard get a better view over my Business's website, making it very easy to see where I can grow. Sharing the dashboard with my colleagues it was very easy and everybody can keep an eye.

Cons

Dashboard setup was a little tricky until I found the exact data I wanted to display.

Switched from

[Oracle Business Intelligence](https://www.capterra.com/p/180/Oracle-Business-Intelligence/)[Tableau](https://www.capterra.com/p/208764/Tableau/)[Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)

Somebody recommended me Looker and i wanted to give it a try.

Review Source

VR

Verified Reviewer  
Analyst  
Telecommunications  
Used the software for: 6-12 months

### "Looker Review"

October 29, 2023

3.0

Pros

Very powerful tool on the backend side with a great semantic layer which allows you you easily navigate through data and make explores.

Cons

Lack of dashboard customization options makes the look stiff and takes away from a user experience that could have been.

Review Source

DB

Daniele B.  
Program Manager  
Information Technology and Services  
Used the software for: Less than 6 months

### "Altamente Personalizzabile, Ottimo per Dati Complessi"

July 22, 2023

4.0

Pros

Ottimo per banche dati molto complesse. E' l'anello di congiunzione - da fruitore finale - tra sistemi di dashboard più complessi e la facilità di creare una pivot table. E' possibile customizzare inserendo diversi campi e diversi filtri, da parte del cliente finale, in maniera molto autonoma. E' quindi possibile utilizzare e incrociare dati anche da diverse fonti, tra varie organizzazioni aziendali, senza il coinvolgimento di un BI per ogni operazione.

Cons

Spesso è molto lento a caricare, immagino dipenda dal set dei dati inseriti - certo, se la velocità non segue le possibilità di customizzazione, il tool perde un asset fondamentale. La curva di apprendimento iniziale è molto ripida, proprio per le funzionalità e la capacità di incrociare diversi input - la documentazione spesso non è all'altezza del tool, in riferimento a queso.

Switched from

[Amazon QuickSight](https://www.capterra.com/p/169810/Quicksight/)

Decisione aziendale.

Review Source

GD

Gal D.  
Head of Data  
Program Development  
Used the software for: 2+ years

### "Great BI Tool, easy to use, deploy and manage, both by developers and business users"

February 11, 2021

5.0

It helping us give the business users access to our data models and get business insights. Our R&D team is monitoring deployment of product using this data. We are also give customer access to their data (with row level security)

Pros

very quick deployment, self serve abilities for the business users are very high. Mediation layer management is very good, it is "Code" based and not setup based so it is very easy to replicate/versioning and find "Hacks" to many needs, and versioning is managed by GIT. Support is amazing, always available.

Cons

Still lacking a little bit on the graphic side, Would really love to have some more buildin dynamic graphs.

Alternatives considered

[Oracle Business Intelligence](https://www.capterra.com/p/180/Oracle-Business-Intelligence/)

Review Source

AS

Ankur S.  
Design Quality Advisor  
Marketing and Advertising  
Used the software for: 1-2 years

### "Performance Improvement "

June 8, 2022

4.0

Pros

Could base app no inbuilt app/software required & ease of use From verious devices

Cons

Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience

Review Source

IA

Isam A.  
CFO  
Construction  
Used the software for: 6-12 months

### "The best tool for business intelligence"

June 10, 2023

4.0

As a CFO, Google Looker helps me monitoring budgets and financial information about our company. It is a great tool that helps me taking financial decisions.

Pros

Google Looker is one of the best business intelligence tools, it offers many features and visualizations that can help business owners to view real-time reports and dashboards. Also, Google Looker is fully customized so that you can make your own reports, graphs, and dashboards.

Cons

Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports.

Review Source

Terence K.  
Senior Business Intelligence Developer  
  
Used the software for: 6-12 months

### "I work as the lead BI developer and Administrator of Looker at my company."

October 5, 2017

5.0

Pros

For your developers, the customer service is superior. They also do a great job reaching out to your primary users. With respect to frontend users, those using it for simpler data retrieval/review, their interface is rather easy to use and logical to work through. They do a lot to make the system as simple as possible. Only your BI developers and/or data engineering team can clutter the space.

Cons

If you decide to purchase the non-customized version, the color palette Looker uses is rather bland (More noticeable to executives and heavy users-most users will be fine with it though). The company's integrations are rather limited, but supposed to improve with Looker 5 (via the Action Hub). However, it seems that most integrations will require purchasing from third parties, instead of being a Looker hosted and "controlled" solution you purchase through them. That complicates the process.

Review Source

Henri H.  
Web designer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Business intelligence data analyzer"

October 20, 2023

4.0

Pros

Even non-technical users can analyze data with this software. Very easy to use.

Cons

Impossible to access data without an Internet connection which may hinder remote work.

Review Source

VR

Verified Reviewer  
Director Of Operations  
Real Estate  
Used the software for: 1-2 years

### "Looker provides great insight"

March 16, 2020

5.0

Looker has been a great and useful tool for out business. Where we've found challenges is in the specific data dictionary and set-up, which internally was not well prepared prior to implementation.

Pros

The ability to compare data from different sources in one place is great - this allows us to better understand our user base, their performance on our platform - everything from health to revenues and the nuances we use to grade and measure our users.

Cons

Looker provides lots of flexibility in its set-up, but that could create confusion in the user experience. You need to really know what you're doing, understand data and its presentation to set Looker up to be most optimal. If would be great if Looker could visualize better, and also allow for over time analysis.

Review Source

VR

Verified Reviewer  
Data Engineering Manager  
Internet  
Used the software for: 1-2 years

### "We've been using Looker since about an year. Our leadership loves it!"

October 6, 2017

4.0

Our business users love the self-serv options that this provides. It drastically cut down the effort our analysts have to spend answering routine questions and allow them to focus more on the value added activities.

Pros

Things I like about this product: 1. Ease of use by our users - very intutive 2. Integration with our big data platform and databases. We use ours with Redshift and Aurora and they take most advantage of both systems. 3. Their super awesome customer support - always available chat who are really good at what they are doing. 4. Custom install options along with their hosted solutions. 5. Their whole team is involved with the product and customers top down. Really appreciate their responsiveness and customer-centric approach.

Cons

We really don't care about visualizations, but that can use some improvement to those who care. The LDAP integration setup is a pain. It works well once it's all setup. There is no roll-back once a version is installed. Work around is to restore from a backup. Would love to be able to do that as sometimes things don't always work the way we are used to and might require a rollback.

Review Source

Antonio B.  
Consultant  
Information Technology and Services  
Used the software for: 6-12 months

### "Reporting y dashboard profesionales de manera sencilla e intuitiva"

January 27, 2023

5.0

Pros

Es un producto que inmediatamente te permite ver los resultados de lo que estás aprendiendo. Intuitivo en las construcción y personalización de los gráficos y filtros. Son muchas las tipologías de fuentes de datos que pueden alimentar tus gráficos. Es una herramienta que empodera.

Cons

Objetivamente no he detectado ningún punto negativo. Si tengo que evidenciar un deseo, me gustaría tener un más amplio catalogo de gráficos.

Alternatives considered

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

Reason for choosing Looker

I'm using both.

Review Source

JR

Jo R.  
Coaching Specialist  
Financial Services  
Used the software for: 2+ years

### "Looker Review"

December 6, 2022

1.0

Displeased and frustrated.

Pros

The option to pull a lot of data in an organized fashion.

Cons

This software RARELY works, it's completely glitchy. I use it, well, I attempt to use it, daily. But I continuously receive the No Date to Report message. It completely hinders my job as I need the data from the reporting. Seriously, it is glitchy every single day.

Review Source

Mariam K.  
Partner vertical lead  
Consumer Services  
Used the software for: 1-2 years

### "Deep dives are easy"

October 1, 2022

5.0

Overall, this is a very good platform.

Pros

Easy to use product. You can create dashboard. Take a look at datas and do deep dives. It helps business a lot.

Cons

It would be great if it were faster than it is now. Especially on Mondays you need more time to get what you want.

Review Source

Similar Products

Featured