# Looker Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Looker Software - reviews, pricing plans, popular comparisons to other Dashboard products and more. Source: https://www.capterra.com/p/169053/Looker --- # Looker Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Looker ## What is Looker? Looker is a data analytics solution that's helping companies rethink business intelligence & data visualization. With Looker, teams can break down data silos by quickly and easily integrating data from across data sources into a single view. Everyone in your organization can make better, more informed choices when they access to fresh, reliable data. ## What is Looker used for? [Data Visualization](https://www.capterra.com/data-visualization-software/)[Dashboard](https://www.capterra.com/dashboard-software/)[Reporting](https://www.capterra.com/reporting-software/) Top alternative Featured Overall rating Based on 282 user reviews Reviews sentiment Positive 94% Neutral 6% Negative 1% Pros & cons Comprehensive customizable visual dashboards Flexible and automated report distribution Slow data processing and lag Starting price $2000 Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Looker?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.google.com/webhp&name=Looker) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Looker 4.5 (282) VS. [4.3 (329)](https://www.capterra.com/p/119119/Domo/reviews/) Starting Price $2000 Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (281) Ease Of Use 4.1 (1,851) Value For Money 4.4 (201) Value For Money 4.0 (1,258) Customer Service 4.5 (206) Customer Service 4.0 (1,192) ## Looker alternatives [4.4 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) Starting price $30.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [4.5 (388)](https://www.capterra.com/p/109731/Minitab-Statistical-Software/reviews/) Starting price $1851.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) [4.6 (1,872)](https://www.capterra.com/p/176586/Power-BI/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176586/Power-BI/) Highest Rated [Tableau](https://www.capterra.com/p/208764/Tableau/) [4.6 (2,348)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/208764/Tableau/) [View all alternatives](https://www.capterra.com/p/169053/Looker/alternatives/) ## Who uses Looker? Based on Capterra reviews from the past 4 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Comprehensive customizable visual dashboards 89% positive reviews out of 85 Most reviewers find data visualization offers diverse, interactive charts and graphs, making complex information easy to interpret and share. Manish S Data Analyst, 1,001 - 5,000 employees. "Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive." Slow data processing and lag 76% negative reviews out of 38 Most users comment performance and speed suffer with large datasets, causing slow loading, lag, and delays in report generation. Laban N Research and development analyst, 201 - 500 employees. "Running complex queries on this tool affects system performance occasionally which is not ideal." Flexible and automated report distribution 92% positive reviews out of 24 Most users report report sharing is straightforward, enabling real-time updates, scheduled delivery, and easy exports for collaboration. Chris W Account Manager, 51 - 200 employees. "Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF." Centralized actionable analytics platform 91% positive reviews out of 23 Most reviewers describe analytics and decision making as streamlined, providing timely insights that support strategic business choices across teams. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Data Visualization 4.6 (97) 77.32% of 97 reviewers that rated this feature as important or highly important Graphical representation of data Reporting/Analytics 4.7 (78) 79.49% of 78 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Data Connectors 4.4 (66) 68.18% of 66 reviewers that rated this feature as important or highly important Connect to big data sources Multiple Data Sources 4.8 (54) 77.78% of 54 reviewers that rated this feature as important or highly important Allows users to manage data from a number of sources Data Import/Export 4.4 (52) 71.15% of 52 reviewers that rated this feature as important or highly important Import and export data to and from software applications Dashboard Creation 4.7 (45) 93.33% of 45 reviewers that rated this feature as important or highly important Creation and customization of dashboards Looker 110 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems One-off queries made on an as-needed basis Generate one-off reports that meet information requirements Software program that continuously adjusts its behavior based on observed data System alerts about the need to escalate an issue or request Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Highlight content and/or make notations about parts of content Application programming interface that allows for integration with other systems/databases Build unique software tools based on your specific requirements Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track and analyse user behavior within a system or network Compare key metrics for the business against prominent players in the industry Create budgets based on historical data and future projections Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track the performance of marketing campaigns across multiple channels. Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Provides a channel for team members to share media files, communicate, and work together Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Track user conversions from all digital sources Visualize and analyze customer experience across all touchpoints and channels Alter the layout and content of dashboards Create labels for products that contain required information such as colors, sizes, dates, etc. Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Merge data from multiple sources to a single data set Import, collect, and capture data from multiple sources Connect to big data sources Stores definitions of the data elements and their relationships (metadata) and how they are retrieved for the user Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Ability to handle large datasets Conceptual model of how data items relate to each other Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Translate EDI formats into data suitable for use with company applications. Graphical representation of data Central repositories of integrated data from various sources Assemble applications and processes by dragging over and arranging pre-built components Allows you to easily add interactive elements to your website or blog with a simple embed code. Generate reports to assess the financial performance of an organization Software designed for the healthcare industry Caters to sales teams Form predictions based on past and present data/trends Store, manage and track all forms in a centralized location Perform various mathematical calculations using the data Establish measurable goals and objectives and track their progress over a specific period of time Process and analyze large volume of data Embed/link applications into third party software so it can be accessed within a third party system Edit and personalize data view as needed Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity Track and monitor a specific set of keywords Tracking the status of previously identified performance measurements Reports specific to marketing and associated campaigns Combining elements of both quantitative and qualitative data to conduct research Access software remotely via mobile devices Access reports on mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Collect information from multiple sources Evaluate the impact of each touch point that drives a conversion Two-way actions and communication between multiple users in real time Allows users to manage data from a number of sources Analysis of data sets that contain more than one variable Drag and drop/visual interfaces that allow non-tech users to build without writing code A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets Share dashboard screen within private user groups Evaluate the degree to which business operations bring monetary gains Publish dashboard publicly on various platforms Analyze and gain insights into data in real-time Receive data and information in real time Receive system updates as soon as any changes are made Log and store the source of contacts/leads Analysis to understand which of the independent variables are related to the dependent variable Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Reports specific to sales analysis for trends and strategies Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Set a time to generate routine reports automatically Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions Search and filter data across systems to locate required information by entering keywords or certain criteria Access, combine, transform, and store data without the help of an IT department Generate reports on your own without IT involvement Identify sensitive or personal information collected from users Display aggregated data points on one page for a bird's eye view assessment Allow users to access multiple services after entering their login credentials once Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access Apply statistical/mathematical models to sets of data At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them Monitor and visualize trends across live data streams Sample files or documents that could be customized as needed or used as is Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc Track the amount of time users spend on websites Series of data points indexed in time order Review data from past periods to reveal recurring tendencies and predict future performance Visually identify direction of development and areas that require attention Monitor user activity through engagement methods Analyze and gain insights into user experience Interact with data visualization elements, such as charts and graphs, to drill down into data Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries. Create, design, and visually represent processes within the software Graphical representation of data or processes Track and analyze information regarding website visitors An extended application or connector that enables users to perform additional services with their current set of tools Get Advice We can help you find the software with the features you need. Features 4.4 (280) 4.4 Based on 280 reviews ## Pricing Value for money 4.4 (201) Free Trial [View pricing plan details](https://www.capterra.com/p/169053/Looker/pricing/) Basic $2,000 Per Month Value for money 4.4 (201) 4.4 Based on 201 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (206) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (206) 4.5 Based on 206 reviews ## User reviews Overall rating 4.5 Based on 282 reviews Filter by rating 5(175) 4(89) 3(16) 2(1) 1(1) Mentioned topic Sorted by most recent CB Christoph B. COO Hospitality ### "Easy to use and compatible solution" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 April 13, 2026 One-stop solution for probably >80% of reporting and data visualization topics within a company and easy to use access and downloading rights of underlying data. Pros Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization. The charting and graphs offer sufficient flexibility for the BI team to create the corresdonding reports and are easy to setup with reasonable ressources. A fairly priced solution given the variety of functions. Cons There is a slight delay depending on the data accessibility and performance to load but it is reliable across multiple end user devices (mobile, desktop) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Willem G. Commercial manager Computer & Network Security ### "Easy tool to use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 10, 2026 The price is ok..as our data was big query it made it work much better.i like the drag and drop which makes it easy Pros It seemed very easy for the team to use it. With all the online help we managed to get a new coder working on it quickly Cons The guys got stuck when loading lots of data. So its a bit slow. Support in cases like this is difficult to get Switched from [Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/) We needed something that handled our data better Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DS Daniel S. Project Lead Utilities ### "Project lead and data analysts Looker Studio experience" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 26, 2026 Overall, my experience with looker has been positive. It provides a great selection of basic data visual tools and data integration options across several platforms. Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which competitors like Tableau provide. Use looker if you want a quick easy to pick up tool to create data visuals at a good standard. You may want to look at other options for more advanced options especially if you are communciating this data to senior stakeholders in a large company Pros Overall Looker is a good platform to build and develop useful data visuals and developed dashboards. The main benefit is the plethora of compatible sources of data. Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files. Understandably looker is optimised for the G suite. This is a great benefit. I heavily rely on Bigquery. Within 3 clicks I can connect a big query script to a looker dashboard and begin working on creating clear and coherent visuals on the back of the data. Looker does give several customisable options for visuals. Utilising various charts like box and whisper and line charts as well as being able to overlay several data sources to have a simple clear visual on how different data sources compare. This is a great tool to easily visualise things for non technical and techincal stakeholders alike. On the whole I have not experienced and significant issues or bugs within in looker studio which inistelf is a great postive. Cons One of the key visuals that would be useful in looker is a data heat map. There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I require. This data visual is available in Tableau and is a key benefit over looker for me as I look at geographical trends which are easily illustratable to non techincal stakeholders. Another con however is a standard across modern cloud platforms is the reliablity on a third party provider. When there are outages on google this renders looker useless until this is fixed. This results in delays to daily work which is out of your control as an end user. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HY Henry Y. Project Manager Design ### "Looker Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 January 19, 2026 Powerful BI and analytics platform that unifies data exploration and dashboards across teams and stuff. Pros Robust data exploration, governed metrics, real-time dashboards, and deep integration with Google Cloud. Cons Steep learning curve for non-analysts and advanced setup can feel complex for everyday users. And that's just me being honest. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Anshu Y. Sr. Data Analyst Information Technology and Services ### "Great software for productivity tracking." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 October 1, 2025 We are using it in our data extraction pipeline to track the time analysts spend on each document and their activities. This helps us set realistic targets for the team and boosts overall productivity. We also share daily reports with the team, which has further improved performance and efficiency Pros We appreciated Looker’s wide range of features, but what impressed us the most was its ability to create productivity metrics and provide consistent time and activity tracking. Cons Integration with other software is a challenging task for the development team. Looker should provide a clear and user-friendly integration guide to make the process easier. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RS Robert S. Data Visualization Engineer Industrial Automation ### "A good BI tool for quick solutions, but with limitations" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 September 26, 2025 I found that blending data from multiple data sources can be a hassle. Working more on building the visualizations, I found that while the final users appreciate the basic visuals and charts, my desire to create more compelling designs and visuals can be constrained by the platform limitations. Also, for complex queries, Looker becomes pretty slow. On the other hand, the interactivity its visuals bring up is better than one of the BI tool I used in the past (Tableau). Pros Probably the capability to allow non-technical users to create their own dashboards/reports to explore data. While a data analytics team can work on building complex dashboards, allowing for discovery and diagnostic, Looker allows business users to quickly draw out some information on their own, without wasting time on raising requests for the dev team Cons From a developer/data analyst point of view, the visualization capabilities are pretty limited compared to other tools, like Tableau or Power BI. Also, some limitations when it comes to connecting to different types of data sources. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EG Erika G. Data Analyst Information Technology and Services ### "Powerful tool that empowers data ownership" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 9, 2025 Pros It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console. Cons Some data does not refresh automatically so you need to connect again using data connectors and reload. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Parsa G. AI Data and Insights Analyst Information Technology and Services ### "Solid dashboard tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 August 7, 2025 It is very easy to configure and implement dashboards on looker. For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives, there might be better options in the market as well. Pros It was very easy implementation and linking the data to GCP. It was used as the dashboard tool both for internal(marketing and business) and external(clients) teams. UI was user friendly and easy to set up. Cons There were a few bugs and issues with the dashboard. Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JM James M. Client Partner Director Information Technology and Services ### "A Rich Tool Sometimes Overlooked Compared to Competition" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 August 4, 2025 Pros Looker is a rich and easy to use platform. It supports a lot of great connections and building visualizations or modifying them is intuitive. Cons Google Organizations and Google Groups on occasion can be confusing as you manage the organization of or cleanse access to Looker dashboards. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AL Alexandra L. Customer success manager Marketing and Advertising ### "My go-to for client reports" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 July 16, 2025 Once you understand the system, it gets easy to use and it’s very flexible. At the moment I am delivering 200 monthly reports with this source, works great and is reliable. Pros The reports are very customable, you can design a report almost as if you were working in power point. Like a drag-and-drop of different type of charts, and everything is connected to the sources you integrate. Cons It takes time to understand the tool, the resources integration can be confusing when you start using it. Also many useful charts are not available unless you install extensions. Would be also good if you could connect more resources than just Google ones, for example Facebook or linked in, without having to pay a third party for this solution. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) [Whatagraph](https://www.capterra.com/p/146220/Whatagraph/) We needed something more accurate and more customizable. Also a cheaper solution with more options. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/169053/Looker/reviews/) Popular comparisons [Microsoft Power BI vs Looker](https://www.capterra.com/compare/169053-176586/Looker-vs-Power-BI)[Tableau vs Looker](https://www.capterra.com/compare/169053-208764/Looker-vs-Tableau)[Google Analytics 360 vs Looker](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics)[Domo vs Looker](https://www.capterra.com/compare/119119-169053/Domo-vs-Looker)[MATLAB vs Looker](https://www.capterra.com/compare/125813-169053/MATLAB-vs-Looker)[Google Data Studio vs Looker](https://www.capterra.com/compare/169053-190616/Looker-vs-Data-Studio)[Google Charts vs Looker](https://www.capterra.com/compare/169053-176573/Looker-vs-Google-Charts)[Visio vs Looker](https://www.capterra.com/compare/169053-201133/Looker-vs-Visio) [Zoho Analytics vs Looker](https://www.capterra.com/compare/129749-169053/Zoho-Analytics-vs-Looker)[Grow vs Looker](https://www.capterra.com/compare/136247-169053/Grow-vs-Looker)[Minitab vs Looker](https://www.capterra.com/compare/109731-169053/Minitab-Statistical-Software-vs-Looker)[Sisense vs Looker](https://www.capterra.com/compare/86955-169053/Sisense-vs-Looker)[Qlik Sense vs Looker](https://www.capterra.com/compare/169053-209809/Looker-vs-Qlik-Sense)[Reportei vs Looker](https://www.capterra.com/compare/169053-180418/Looker-vs-Reportei)[ClicData vs Looker](https://www.capterra.com/compare/145730-169053/ClicData-vs-Looker)[Klips vs Looker](https://www.capterra.com/compare/130237-169053/Klipfolio-Dashboard-vs-Looker)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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