# Page 5 | Looker Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 5 - Is Looker the right Dashboard solution for you? Explore 282 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/169053/Looker/reviews

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Looker

4.5 (282)

[View alternatives](https://www.capterra.com/p/169053/Looker/alternatives/)

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Last updated March 15th, 2026

# Page 5 - Reviews of Looker

## Showing most helpful reviews

Showing 101-125 of 282 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MV

Mickey V.  
Financial Controller  
Computer Software  
Used the software for: 2+ years

### "A cheap, easy and robust tool for data visualization and reporting."

November 23, 2022

4.0

Pros

Looker is currently the best data visualization tool out there for those that are on a budget. That is because Looker is free to use.

Cons

While Looker is relatively easy to use for those who have a data analytics background. I do think that Looker could be easier and more intuitive to set up. Especially setting up data sources can be tricky.

Review Source

JP

Jonathan P.  
Head of BI  
Financial Services  
Used the software for: 2+ years

### "A game changing data tool"

June 11, 2019

5.0

Looker is a game changing tool insofar as it provides a 21st century approach to data tooling that massively amplifies how organisations can get access to, explore and power applications through data without making sacrifices from an accuracy perspective. Looker's company culture is fantastic and the focus on customer support really helps to extent the impact of the product itself.

Pros

\* LookML because it enables a scalable semantic layer wherein business rules can be defined in a single place and logic is code based thereby enabling version control, testing and auditing. \* Extendability because the data platform focus enables businesses to serve data to applications and people through a single component \* Customer experience focus

Cons

\* It can be hard to navigate the huge volumes of content that users build on Looker and find the canonical/VIP products that are the foundation for any company

Review Source

MA

Mary A.  
Analytics  
Marketing and Advertising  
Used the software for: 2+ years

### "Great product!"

June 13, 2019

5.0

Looker has allowed us to make clean, consistent data for all of our campaigns available across our agency and externally to clients. This has significantly sped up the reporting process and increased the amount of time that we've been able to put into actual analysis. Also appreciate that Looker is constantly adding new functionality, and looking forward to see more chart types and integrations with other sources in the future.

Pros

Looker has been a game changer for us. It connects easily to our database and allows internal users to dig into our data and optimize media campaigns without having to write SQL code. The dashboards are easy to create and customize, and the fact that it can be embedded into a website allows us to share with clients without having to mess around with permissions.

Cons

Not exactly a con, but we tend to join most of our tables and clean our data in snowflake rather than Looker, so I can't speak to the advanced develop/derived table features.

Review Source

MA

Mohammad A.  
Technical Support  
Construction  
Used the software for: Less than 6 months

### "Most Trust Dashboard."

June 24, 2023

5.0

Looker is good for off-Google data sources, but I think it will be great for users who have their data in Google

Pros

The ability of Looker to integrate with most of the data resources. that what allowed us to combine smoothly and benefit from Dashboard.

Cons

Looker is a cloud-based version only which is what made some challenges for us to guarantee the quality of the internet and stability for accessing the local databases.

Alternatives considered

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

Review Source

JN

Justin N.  
Consultant  
Marketing and Advertising  
Used the software for: 1-2 years

### "Powerful for the Data Scientist, Friendly for the Business User"

August 5, 2015

4.5

Pros

When I first saw Looker (during a long BI evaluation process where we demo'd perhaps 5-10 tools) I knew it was what I had been hoping for in a BI vendor. The ease of dragging dimensions and metrics onto a canvas, the fluid way that you could generate reports, and the simplicity of drilling down into the source data all suggested this was a tool that had been built well from the ground up. Other vendors seemed to trap you into a narrow view of your metrics, but with Looker the only restrictions were the ones built into your data model. It could easily flex to accommodate whatever data you wanted to look at. The LookML language and the way Looker is designed to interact with your data is pretty brilliant. Even a non-data scientist and non-SQL user like me could get the hang of the basics ;) The range of options, the configurability, the flexibility...all aces. Really you only get stuck by your imagination, the tool is powerful enough that you can solve most problems if you have the know-how. The team is also great. Awesome culture, friendly support. They have a continual flow of new features and improvements.

Cons

You do need a good BI person or ETL developer to really get the most out of this tool. Setting up your data model really well and going to the outer limits to solve some particularly difficult queries are all things I would have had a hard time doing without technical resources on the team. Of course it's possible Looker helps with a lot of this during implementation; we pretty much controlled our own because we had the folks in house to do it.

Review Source

VR

Verified Reviewer  
Marketing Manager  
Computer Software  
Used the software for: 2+ years

### "The best BI Platform on the planet."

July 29, 2021

5.0

Looker is a robust platform that will greatly help any business to grow.

Pros

Looker is a powerful and reliable platform for analytical work. Surprisingly, I also found it easy to use and it helped me achieve my goals.

Cons

The design of the platform could be improved, but saying that, it's not too bad. I would also like better documentation and tutorials.

Review Source

IC

Ivo C.  
Talent Acquisition Specialist  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Looker is The Tool for Data!!!"

October 10, 2023

5.0

Pros

Looker is your tool if you're looking for a tool that allows you to create detailed dashboards while being user-friendly, visually attractive, and easy to use. Everything you need when it comes to data, Looker has a solution that will allow you to build great databases and dashboards that will help all business units plan, strategize, and operationalize. There's no better tool in the market.

Cons

Looker is still growing and that means he still doesn’t have the capacity to sync with every tool on the market. So, my only least-liked topic about it will be that.

Review Source

Jeniffer L.  
SEO Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Effective Marketing Data Analytics System. "

August 27, 2022

5.0

Looker is a powerful marketing and project data management software with a very flexible and useful real time data analytics generation.

Pros

Looker has a very professional and easy interface to access and the ability to manage multiple marketing channels through Looker functions is excellent. This platform reporting capability is on top and incredible leads management software and very easy to integrate to other platforms.

Cons

I have nothing to underline as a problem from the Looker functionalities, and the training when new to the tool is effective.

Review Source

Carine Sylvie T.  
Virtual Assistant  
Consumer Services  
Used the software for: I used a free trial

### "A lot of features"

October 11, 2023

4.0

A very useful artificial intelligence. Of course, we might need data from previous campaigns offline to write reports.

Pros

Intuitive interface makes team collaboration and report transfer easy

Cons

Unfortunately, the data collected are only available online.

Review Source

LN

Laban N.  
Research and development analyst  
Education Management  
Used the software for: 6-12 months

### "The ultimate tool for advanced data analytics and visualisations"

March 27, 2024

5.0

My experience with looker has been exceptional since it has helped us to unlock the full potential of our data analysis and visualisation.

Pros

It has phenomenal data exploration features that enable us to maximize our data potential through indepth insights. I appreciate its flexible customization options that help us to visualize data in line with our company requirements.

Cons

Running complex queries on this tool affects system performance occasionally which is not ideal.

Review Source

KH

Kieran H.  
Co-founder  
Automotive  
Used the software for: 1-2 years

### "Great BI Tool"

August 12, 2023

5.0

Looker Studio has helped me to create dashboards and reports hence I could make data driven decisions to keep my KPIs.

Pros

Looker Studio can connect a wide variety of data sources and create highly interactive dashboards and reports.

Cons

Looker Studio is a great business inteeligence tool however, it still have room for improvement, especially for complex visualizations.

Review Source

JP

James P.  
Senior Analyst, Digital Data Analytics  
Marketing and Advertising  
Used the software for: 2+ years

### "Looker can handle it all"

November 29, 2022

5.0

Overall Looker has been a powerful tool for our company to draw data insights from.

Pros

Looker is a great tool for KPIs and data visualization. It's powerful enough to handle many large queries and return simplified dashboards for end users.

Cons

There is certainly a learning curve to using Looker and some of the shortcoming in "and/or" filtering make the need to leverage custom filters even higher.

Review Source

Daniel B.  
Business Analyst  
  
Used the software for: 2+ years

### "Great Customer Service"

May 15, 2018

5.0

Pros

The looker team has great customer service. They are flexible and easy to reach. The chat feature in the product is awesome, as it quickly connects you to a Customer Success rep who can help you with pretty much anything!

Cons

The cost for this product is quite high compared to other BI tools. Also, this product requires a full time data engineer to keep the backend of the product to build new data models.

Review Source

AS

Alexis S.  
CSR  
Consumer Services  
Used the software for: 1-2 years

### "An excellent tool and true to the description"

February 18, 2023

5.0

It's convenient to have a place where you can compare data from several sources. Looker is really simple to use and adapts to your level of technical expertise.

Pros

The tool Looker is fantastic. I strongly recommend it! The time it takes to put it up is eventually worth it because it allows less tech-savvy peers to study data independently.

Cons

Although assistance is usually available, occasionally requests take a little to process and with all the security patches, the information can be a little limited.

Review Source

VR

Verified Reviewer  
Retail Finance Manager  
Apparel & Fashion  
Used the software for: 2+ years

### "Empowers entire companies with data with an intuitive software and incredible customer service"

October 8, 2017

5.0

Pros

Even non technical people, get excited to use this product once they know how! Customization ability Incredible data visualizations Allows me to automate and optimize processes The friendliest and most helpful customer service

Cons

Loading dashboards can be very slow Validating code can sometimes take forever Occasional bugs make it temporarily go down for the entire company

Review Source

EC

Ernesto C.  
RTA  
Financial Services  
Used the software for: 2+ years

### "Looker review"

November 27, 2022

5.0

Pros

It makes our reporting easier and monitors our volumes

Cons

None so far, will there will be will keep you posted

Reason for choosing Looker

n/a

Review Source

VR

Verified Reviewer  
BI Analyst  
Online Media  
Used the software for: 2+ years

### "Flexible and simple visualization tool"

June 24, 2019

4.0

Completely solved our visualization needs throughout the Company, in a wide variety of formats. Boosted many non-tech employees by allowing to create dashboards in a quick and easy manner.

Pros

Flexibility to transform data before visualization and the variety of visualization formats.

Cons

not that flexible to share data with 3rd party users.

Review Source

VR

Verified Reviewer  
B2B MANAGER  
Marketing and Advertising  
Used the software for: 2+ years

### "Great software for small companies"

June 5, 2023

4.0

Pros

Its a really powerful reporting software for free

Cons

It doesn't work well will large amounts of data

Review Source

TB

Tanya B.  
Sr. CRM Manager  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Easy to democratise the use for BI to all departments"

May 21, 2022

5.0

Positive! You can define your logic of measuring and if you have a BI Team any discrepancies are easy to track. Depends on how good the connection with your data warehouse is but for example with Snowflake it worked seamlessly.

Pros

Departments can access data in a consumable form without complexity. Some SQL skills help achieve a lot more with the software, you can write your own queries and get more drilled down data.

Cons

Some visualisation options (like graphs & charts) were a bit more complex to achieve. Although, the default tables are simple and easy to understand.

Review Source

VR

Verified Reviewer  
Data Analyst  
Computer Software  
Used the software for: 2+ years

### "I use Looker every day, all day to make the data actionable."

October 19, 2017

5.0

Being able to distribute limited customized data reports to over 2,000 people!

Pros

They are always improving the product and taking my requests seriously. I have been using it for 2 years, and all of my requests have been met.

Cons

Sometimes the requests take time, and with all the software updates, sometimes the documentation is a little lacking, but support is always there to help.

Review Source

VR

Verified Reviewer  
Head of Marketing Strategy  
Entertainment  
Used the software for: 2+ years

### "Powerful and easy to use"

November 25, 2023

5.0

Pros

Easier to start with than other visualization tools.

Cons

Some charts take long to load. The learning curve, even if shorter than with other tools, is still not insignificant.

Review Source

Tomer L.  
Product Analyst  
Computer Software  
Used the software for: Less than 6 months

### "Pretty easy to use but missing features and quite buggy"

August 26, 2018

3.0

Pros

\- It's pretty easy to work with once you have a working sample - Creating a chart is simple and creating a dashboard is very intuitive - you can just explore and save a few looks to your dashboard in a single run. - Warns about errors right on the spot when editing a view

Cons

It's just not very mature yet. I don't see why I should hit the "clear cache & refresh" multiple times before it actually gives me a result from now and not from 4 days ago. Also, it's missing some features like a custom sort of the results order. It's important when you're putting things on a dashboard. It's also letting you validate and commit and only when running it returns SQL errors if there are any. I think it should look for syntax errors at an earlier stage. customizing the column names is done the wrong way - you can't edit the current name, you need to retype it (why? such a silly feature) Lastly, customizing the colors is really not intuitive. I figured it out but I'd do it differently.

Review Source

ER

Eric R.  
Revenue Operations Manager  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Looker is a decent data visualization tool"

January 18, 2022

3.0

Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different warehouses, there wasn't one link to click for these people to find this information. Because of the rapidly changing business we were engaged in, Looker became stale quite quickly and we failed to resource it's in-house support, so it didn't end up being very useful.

Pros

Logging in the first time is simple and straightforward. I also had good experiences with chat support to solve small access and navigation issues.

Cons

Looker tables are not easy to dive into. I found them more helpful for high level information and trend identification. Without a team of Data Engineers or Analysts, Looker is a fairly static tool with some canned reports.

Review Source

BN

Brandon N.  
Director of SEO  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great Reporting Software That’s Hard To Use"

April 13, 2024

4.0

Pros

The massive amount of data, from many different platforms, can be compiled in many different ways for a great report.

Cons

You almost need a PhD in computer science to program the report. Steep learning curve.

Switched from

[Canva](https://www.capterra.com/p/168956/Canva/)

Canva has a lot of little things that make the software difficult to use or update. Plus, it was more time consuming to use Canva.

Review Source

AS

Adam S.  
Accountant  
Construction  
Used the software for: 6-12 months

### "One of the best Dashboards"

November 9, 2023

5.0

Looker is the best when looker retrieves data from one source.

Pros

Looker is the best data source retriever I have ever used. high level of compatibility with the data sources.

Cons

When linked to using more than one source of information, it results in a slowdown Dashboard.

Review Source

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