# Looker Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Looker the right Dashboard solution for you? Explore 282 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/169053/Looker/reviews/?utmsource=slatehq.com --- Looker 4.5 (282) [View alternatives](https://www.capterra.com/p/169053/Looker/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 21st, 2026 # Reviews of Looker Ease of use 4.3 Customer Service 4.5 ## Pros and Cons in Reviews EG Erika G Data AnalystInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console.“ August 9, 2025 DS Daniel S Project LeadUtilities, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which competitors like Tableau provide.“ January 26, 2026 DS Daniel S Project LeadUtilities, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “It provides a great selection of basic data visual tools and data integration options across several platforms.“ January 26, 2026 DS Daniel S Project LeadUtilities, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I require.“ January 26, 2026 CB Christoph B COOHospitality, 201 - 500 employeesUsed the software for: More than 2 years. “Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization.“ April 13, 2026 Parsa G AI Data and Insights AnalystInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard.“ August 7, 2025 AW Adrian W Fleet OperativeAutomotive, 51 - 200 employeesUsed the software for: 1-2 years. “Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets, Analytics or Google Ads.“ November 19, 2024 RS Robert S Data Visualization EngineerIndustrial Automation, 5,001 - 10,000 employeesUsed the software for: Less than 6 months. “I found that blending data from multiple data sources can be a hassle.“ September 26, 2025 ## Showing most helpful reviews Showing 1-25 of 282 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Willem G. Commercial manager Computer & Network Security Used the software for: 1-2 years ### "Easy tool to use" February 10, 2026 5.0 The price is ok..as our data was big query it made it work much better.i like the drag and drop which makes it easy Pros It seemed very easy for the team to use it. With all the online help we managed to get a new coder working on it quickly Cons The guys got stuck when loading lots of data. So its a bit slow. Support in cases like this is difficult to get Switched from [Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/) We needed something that handled our data better Review Source DS Daniel S. Project Lead Utilities Used the software for: 2+ years ### "Project lead and data analysts Looker Studio experience" January 26, 2026 4.0 Overall, my experience with looker has been positive. It provides a great selection of basic data visual tools and data integration options across several platforms. Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which competitors like Tableau provide. Use looker if you want a quick easy to pick up tool to create data visuals at a good standard. You may want to look at other options for more advanced options especially if you are communciating this data to senior stakeholders in a large company Pros Overall Looker is a good platform to build and develop useful data visuals and developed dashboards. The main benefit is the plethora of compatible sources of data. Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files. Understandably looker is optimised for the G suite. This is a great benefit. I heavily rely on Bigquery. Within 3 clicks I can connect a big query script to a looker dashboard and begin working on creating clear and coherent visuals on the back of the data. Looker does give several customisable options for visuals. Utilising various charts like box and whisper and line charts as well as being able to overlay several data sources to have a simple clear visual on how different data sources compare. This is a great tool to easily visualise things for non technical and techincal stakeholders alike. On the whole I have not experienced and significant issues or bugs within in looker studio which inistelf is a great postive. Cons One of the key visuals that would be useful in looker is a data heat map. There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I require. This data visual is available in Tableau and is a key benefit over looker for me as I look at geographical trends which are easily illustratable to non techincal stakeholders. Another con however is a standard across modern cloud platforms is the reliablity on a third party provider. When there are outages on google this renders looker useless until this is fixed. This results in delays to daily work which is out of your control as an end user. Review Source AL Alexandra L. Customer success manager Marketing and Advertising Used the software for: 2+ years ### "My go-to for client reports" July 16, 2025 3.0 Once you understand the system, it gets easy to use and it’s very flexible. At the moment I am delivering 200 monthly reports with this source, works great and is reliable. Pros The reports are very customable, you can design a report almost as if you were working in power point. Like a drag-and-drop of different type of charts, and everything is connected to the sources you integrate. Cons It takes time to understand the tool, the resources integration can be confusing when you start using it. Also many useful charts are not available unless you install extensions. Would be also good if you could connect more resources than just Google ones, for example Facebook or linked in, without having to pay a third party for this solution. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/)[Whatagraph](https://www.capterra.com/p/146220/Whatagraph/) We needed something more accurate and more customizable. Also a cheaper solution with more options. Review Source CB Christoph B. COO Hospitality Used the software for: 2+ years ### "Easy to use and compatible solution" April 13, 2026 4.0 One-stop solution for probably >80% of reporting and data visualization topics within a company and easy to use access and downloading rights of underlying data. Pros Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization. The charting and graphs offer sufficient flexibility for the BI team to create the corresdonding reports and are easy to setup with reasonable ressources. A fairly priced solution given the variety of functions. Cons There is a slight delay depending on the data accessibility and performance to load but it is reliable across multiple end user devices (mobile, desktop) Review Source Anshu Y. Sr. Data Analyst Information Technology and Services Used the software for: 1-2 years ### "Great software for productivity tracking." October 1, 2025 5.0 We are using it in our data extraction pipeline to track the time analysts spend on each document and their activities. This helps us set realistic targets for the team and boosts overall productivity. We also share daily reports with the team, which has further improved performance and efficiency Pros We appreciated Looker’s wide range of features, but what impressed us the most was its ability to create productivity metrics and provide consistent time and activity tracking. Cons Integration with other software is a challenging task for the development team. Looker should provide a clear and user-friendly integration guide to make the process easier. Review Source RS Robert S. Data Visualization Engineer Industrial Automation Used the software for: Less than 6 months ### "A good BI tool for quick solutions, but with limitations" September 26, 2025 4.0 I found that blending data from multiple data sources can be a hassle. Working more on building the visualizations, I found that while the final users appreciate the basic visuals and charts, my desire to create more compelling designs and visuals can be constrained by the platform limitations. Also, for complex queries, Looker becomes pretty slow. On the other hand, the interactivity its visuals bring up is better than one of the BI tool I used in the past (Tableau). Pros Probably the capability to allow non-technical users to create their own dashboards/reports to explore data. While a data analytics team can work on building complex dashboards, allowing for discovery and diagnostic, Looker allows business users to quickly draw out some information on their own, without wasting time on raising requests for the dev team Cons From a developer/data analyst point of view, the visualization capabilities are pretty limited compared to other tools, like Tableau or Power BI. Also, some limitations when it comes to connecting to different types of data sources. Review Source Parsa G. AI Data and Insights Analyst Information Technology and Services Used the software for: 1-2 years ### "Solid dashboard tool" August 7, 2025 4.0 It is very easy to configure and implement dashboards on looker. For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives, there might be better options in the market as well. Pros It was very easy implementation and linking the data to GCP. It was used as the dashboard tool both for internal(marketing and business) and external(clients) teams. UI was user friendly and easy to set up. Cons There were a few bugs and issues with the dashboard. Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard. Review Source VR Verified Reviewer Fulfillment Associate Health, Wellness and Fitness Used the software for: 2+ years ### "Looker Looks Great" March 26, 2025 4.0 I find Looker to be quite a valuable BI tool used for the company I am currently working with. But due to its limitations - something that the company cannot deal it - it can be difficult to use and manage. I am hoping there are some improvements to be made. Pros Looker provides the real-time data with great support and customization. Fine tool for collaboration. Cons Some dependencies and performance issues; can be difficult to manage, and visualization is quite limited. Review Source VR Verified Reviewer Senior Campaign Specialist Marketing and Advertising Used the software for: 1-2 years ### "Great for Data Modeling, but with a Learning Curve" March 2, 2025 4.0 Pros You can create your own reporting dashbaords, that's one of the reliable functionality I really look up on from this software. For some one who doesn't have SQL knowledge its a lot easier to make number talk the visualization part. Cons It isn't easier for some one new to get used to looker because of its steep learning curve. Compared to Tablue, looker feels a bit limited at times Review Source HY Henry Y. Project Manager Design Used the software for: I used a free trial ### "Looker Review" January 19, 2026 5.0 Powerful BI and analytics platform that unifies data exploration and dashboards across teams and stuff. Pros Robust data exploration, governed metrics, real-time dashboards, and deep integration with Google Cloud. Cons Steep learning curve for non-analysts and advanced setup can feel complex for everyday users. And that's just me being honest. Review Source GD Gerrit D. Solutions Engineer Computer Software Used the software for: 2+ years ### "Extremely useful tool for my company" December 12, 2024 5.0 Pros We are able to generate reports internally and for customers on the fly and to be delivered at a regular cadence externally when needed. Cons It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn. Review Source BH Bryan H. Director of Technical Operations Marketing and Advertising Used the software for: 2+ years ### "Easily the best bang for your buck in dashboarding and reporting" September 6, 2024 5.0 Looker has been amazing. It's helped us be more insightful for our clients while also allowing us to easily integrate with basically any kind of data-source a client may have to help them get more value out of their existing data sets. Pros Easily pull data from hundreds of different sources to use in analysis or reporting dashboard that you can setup in minute. Cons Looker has a tendency to hang/freeze if you're working on reports with a lot of elements. You sometimes have to simple close the browser and reopen it to avoid oddball errors. Review Source IM Ian M. Snr Account Director Marketing and Advertising Used the software for: 1-2 years ### "Great for data visualisation " November 10, 2024 5.0 Pros Great data visualisation tool for showing my clients their data in a smarter and more intelligent way Cons The user interface can be a bit basic, but I like that it can be designed in my branding. It does however come across as a bit basic sometimes Review Source AM Advaldo M. Director Automotive Used the software for: 2+ years ### "Looker - data visualization" July 28, 2024 5.0 Looker is an impressive tool for every business, it shows a lot of important data, reports are easy to share to see live results or export as a PDF. Pros The most I like at Looker that I can import data from multiple sources automatically. Is very that all data is up to date when needed. Creating a dashboard with essential charts and graphs is very easy with its drag and drop builder. Another helpful thing is sharing the dashboard with other so the reports are available to all who needs any info. Cons Everything works fine, no cons worth mentioning. Review Source VR Verified Reviewer Paid User Acquisition Specialist Computer Software Used the software for: 1-2 years ### "Looker works great for monitoring campaign performance" June 3, 2023 5.0 Looker has helped us a lot with monitoring our ads' performance with data points that aren't available on the ad platforms already. Thanks to it, we can calculate our ROI better and make decisions accordingly. Pros Reports and dashboards are extremely simple to set up with Looker. It removed our need to ask for data all the time because it doesn't require much technical knowledge to be able to learn how to use it and we can all quickly fetch and chart most data with it on our own. Cons The support team is close to nonexistent and there aren't many support resources that explain how to do complex tasks with it. Review Source Anoop K. Senior Analyst Retail Used the software for: 2+ years ### "Excellent tool Data visualization and analytics" February 23, 2023 5.0 Looker has been my go to tool for analytics, reporting and dashboarding. It is very easy to learn for an individual. It is user friendly as well. Overall good experience from the tool. It is way better than Tableau and Qlik. Pros First and foremost, the most important feature of Looker is, it is cloud based BI tool which can be accessed remotely and easy to work unless like other tools where it requires to be installed in the PC.It has clean and simple UI which is very to build dashboards and reports.Lookml option provides benefit of flexibility in code which in turn help to create own metrics and create calculations. This helps for the marketer or developer to have the control of the metrics Data modelling is very easy to create and Looker has the capacity to sync with various connectors to access the data from other sources, which solves the use case of having 3rd party connectors. Cons The new interface of swapping between read-only and developer is not that great. The older version was better as compared to the new one. Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool and also they share articles which are available with google search to diagnose.The codes should have an option to export to PDF. Review Source SK Stephen K. Senior researcher Education Management Used the software for: 1-2 years ### "Easy to use data analytic solution " April 4, 2024 5.0 Pros I like that the tool is easy to use even for non-technical members and does a great job analyzing complex data. The onboarding process is easy. Cons The only downside is that at times the performance is slow and the loading time is sometimes long Review Source KD Kevin D. VP, Revenue Financial Services Used the software for: 2+ years ### "Powerful but complex" August 13, 2023 5.0 Pros It's quickly ingests the data we need to run reports and build visualizations for various teams. Cons It doesn't follow the same data schema and handle objects from salesforce the same way so we have had to manipulate various fields to make Looker connect properly. The data quality doesn't always match salesforce. Review Source HG Hopelovele G. senior research Education Management Used the software for: 1-2 years ### "Looker: Data visualization and analytics" May 12, 2024 5.0 Pros I love the simple easy to use interface thanks to the drag and drop feature which makes it easy to analyze data Cons The cost is pricy compared to other alternatives doing the same task Review Source JH Jamie H. Head of Growth Computer Software Used the software for: 2+ years ### "Best option for first/time dashboard building" May 19, 2024 5.0 Pros It’s super easy to maintain and update reports - particularly if using some of the direct integrations for Google products (eg Google ads). Also great to be able to pull in data from attribution tools like Ruler Analytics too. Cons Not necessarily a ‘con’ as such, but your dashboards look as good as you are a designer; I’ve seen some incredible dashboards built by colleagues and peers and also seen some truly terrible ones; the flexibility of the tool means you do need to have a basic grasp of data analysis and visualisation. Alternatives considered [Tableau](https://www.capterra.com/p/208764/Tableau/) Review Source ZW Zyad W. Technical IT Support Construction Used the software for: 2+ years ### "Google Looker for your business intelligence " November 26, 2023 5.0 We are using Google Looker to integrate with NetSuite so that we can create some complex reports. Pros Google Looker is the best business intelligence tool for your business it can be integrated with many software and tools to collect data and information and reshape them into table, charts, KPIs, and workbooks. I like that it can deal with many data types and can be integrated with many types of servers and systems. Cons Google Looker is one of the best tools I have ever used and there is nothing to dislike about it. Review Source aT asad T. Data Analyst Information Technology and Services Used the software for: 1-2 years ### "Easy to use hard to master" January 18, 2024 4.0 Pros Very easy for Self service BI: Enabled our marketing teams to work directly on data without getting the Data engineering team involved, Cons There is a lot of room for improvement. Data connectors should be added more. Alternatives considered [SAP HANA Cloud](https://www.capterra.com/p/227383/SAP-HANA-Cloud/)[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Review Source Catherine S. Senior Business Intelligence Analyst Information Technology and Services Used the software for: 6-12 months ### "Data Models, Security, and Amazing Customer Support" June 14, 2019 5.0 Looker is quickly becoming our go-to for reporting and dashboarding for anything requiring more than one data source (and some that are based on just one). Paired with a kick-ass centralized data warehouse (we use Snowflake), Looker lets us roll things out very quickly (provided our data infrastructure is in good shape). It did take a while to get going with Looker because it lays on top of the existing data infrastructure. Now that we have quite a bit of strong infrastructure in place in our centralized data warehouse, we are able to produce data products in Looker quite quickly. Pros Provisioning security allows us to control the user experience (and only show users things they would actually care about). This makes a dashboard or data product rollout far smoother. Additionally, the customer support (especially through the chat interface) is absolutely fantastic. Because Looker creates a custom URL for each explore you're working on, you can share with Customer Support your exact problem and work together to find a solution. Cons Looker Sales told us beforehand that it "writes the most performant SQL possible." I have not found this to be the case, as it often casts and does a few other things (I suspect to make it runnable no matter how you've set up your data). There are some limitations on the visualizations, etc., but Looker Customer Service has been super responsive when those come up. Review Source JB John B. Senior Quantity Surveyor Construction Used the software for: 2+ years ### "An excellent tool for us to do analyzes and find appropriate solutions." January 19, 2023 5.0 Looker helps automate most periodic reports, reduce the report compilation time, and increase team effectiveness. Since it works on all phones and tablets, we can always use it for various analysis methods and functions, as it helps us continually find the best solutions. Pros Looker allows companies to create all business intelligence initiatives using comprehensive data sorting and analysis features, from ideation to visualization. The platform is professional, easy to use, and integrates with many other programs, making data entry and export a breeze. Looker enables non-technical managers to use reports and dashboards to explore, discover, and view data dynamically. It also stores all data in the cloud, allowing the members to work together at any time and get the best results. Cons Looker is a great program that efficiently produces the best analytics, and with proper training, all members will complete tasks as required. Review Source rB ryan B. SEO manager Automotive Used the software for: 2+ years ### "Looker review" August 28, 2023 4.0 After months of using it you slowly get more confident in the tool which has a tonne of insights if you can filter down to it. Pros The ability to really deep dive into data and match multiple data sets together to find trend lines.Also the platform being compatible with so many datasets! Cons It's not the easiest tool to grasp when you first start using it. The ability to view and filter reports from the highest level down to deep niche data should be simplified. 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