# Page 4 | Cognism Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 4 - Is Cognism the right Data Extraction solution for you? Explore 255 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/169083/Cognism/reviews

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Cognism

4.7 (255)

[View alternatives](https://www.capterra.com/p/169083/Cognism/alternatives/)

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Last updated February 17th, 2026

# Page 4 - Reviews of Cognism

## Showing most helpful reviews

Showing 76-100 of 255 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

JH

Jordan H.  
Sales  
Computer Software  
Used the software for: 2+ years

### "Gme-changer Cognism"

March 7, 2025

4.0

Pros

Having the ability to contact decision makers directly

Cons

sometimes incorrect phone numbers so that can be annoying

Review Source

AG

Alex G.  
Delegate Sales executive  
Computer Software  
Used the software for: 6-12 months

### "My thoughts on cognism"

March 16, 2025

4.0

Overall I would give cognism an 8/10 and would deffinitely reccommend it as it's easy to use and definitely gets the job done.

Pros

I love the quantity of data that is available to me, this include both company data and contact data.

Cons

Although there is a lot of data availbae the quality and accuracy of data could alway be improved, there can be a lot of outdated emails and numbers at times.

Review Source

SS

Samuel S.  
Strategic account executive  
Accounting  
Used the software for: 6-12 months

### "A great tool for lead generation and data sourcing"

March 3, 2025

5.0

Very positive from strat to finish, simple to use and the impact has really supported individual growth

Pros

A great tool for lead generation and data sourcing with better than any other provider for europe sourcing

Cons

Restrictions on 25 indidvidual lead sourcing

Switched from

[Lusha](https://www.capterra.com/p/198383/Lusha/)

poor data in europe was a huge issue for us

Review Source

JP

Juliette P.  
Customer Development Executive  
Events Services  
Used the software for: 1-2 years

### "Cognism is great"

March 18, 2025

5.0

Pros

Data quality is better than many competitor platforms I have used

Cons

Sometimes it generates inaccurate email addresses and could have more phone numbers

Review Source

DK

David K.  
Global Summit Acquisition Manager  
Events Services  
Used the software for: 6-12 months

### "Cognism Title "

April 7, 2025

3.0

Great so far, the balance between accurate data and unaccurate data is pretty balanced.

Pros

Most of the data on Cognism seem to be accurate

Cons

Tech issue can take a while to be solve.

Review Source

D�dac P.  
Marketing Lead  
E-Learning  
Used the software for: 6-12 months

### "A great tool for lead generation in eLearning!"

November 8, 2024

5.0

Pros

Six months in, and Cognism has become essential for our team. We used it to boost our lead quality—especially to find decision-makers we wouldn’t have known existed otherwise. We’ve been able to integrate it with HubSpot, which is great, though we do miss a list-building feature there. Thanks to Cognism, we’re reaching more relevant leads, have booked multiple sales meetings, and we’re actually about to close a big deal!

Cons

I’d love to see more customization options in the cold email templates, but even as is, Cognism works great.

Review Source

JG

Jude G.  
Delegate Sales Executive  
Events Services  
Used the software for: 6-12 months

### "Lead Generation Kings"

March 7, 2025

5.0

Since I have started my role as a delegate sales executive, I use it everyday. Allows me to build great lead lists and wouldn't know what to do without it. Really top platform!!

Pros

It simplifies lead generation, enhances outreach efficiency, and ensures compliance—all while increasing the likelihood of securing top-tier event attendees

Cons

Some data is not correct however not all data is going to be correct so minor fault

Review Source

LK

Lucia K.  
Business Development Manager  
Computer Software  
Used the software for: Less than 6 months

### "Happy with Cognism"

April 13, 2025

5.0

Overall I couldn’t perform my sales job activities without Cognism, since I use it my results and performance improved massively.

Pros

It spares me so much time during my daily activities, it’s super easy to use and I use it all the time. It gives information that I was not able to find on any other platforms!

Cons

Sometimes it asks me to log in twice, but it might be connected to my slow internet.

Switched from

[Lusha](https://www.capterra.com/p/198383/Lusha/)

Cognism revealed more info and was easier to use

Review Source

HP

Harley P.  
Account executive  
Computer & Network Security  
Used the software for: 1-2 years

### "The best B2B data tool I've used!"

January 7, 2025

5.0

Cognism is the best B2B data tool I’ve used. The accuracy of the data is brilliant and the platform is very reliable. I’ve had issues with other tools in the past, constant bugs and crashes that slowed me down but Cognism runs perfectly. The extension is smooth and it integrates easily into my workflow. Since switching, I’ve been able to find and connect with qualified prospects so much faster. It’s saved me a ton of time and helped me book more meetings

Pros

The accuracy of the data has been amazing and the integrations work really well.

Cons

No problems so far, everything with the tool has been great.

Review Source

VR

Verified Reviewer  
SDR Leader  
Information Technology and Services  
Used the software for: 2+ years

### "Great Source of Data"

October 21, 2024

5.0

Overall very happy with what it provides.

Pros

The quality of data is the best in the UK. Features are updated and customer service is good.

Cons

Some of the mapping of industries isn't perfect and can require some additional work.

Alternatives considered

[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[Lusha](https://www.capterra.com/p/198383/Lusha/)

Reason for choosing Cognism

Better data quality in the UK was very important to us.

Review Source

DB

Diana B.  
Founder  
Computer Software  
Used the software for: 6-12 months

### "Better than Wiza, but not better than ZoomInfo."

January 16, 2025

4.0

Good if you can afford it, but not necessarily better than a ZoomInfo. That being said not everyone can afford ZI. That's where Cognism comes in.

Pros

I love how comprehensive their lead data is compared to their competitors, especially for international leads like in the EU. Good amount of accurate AI insights. Their customer support is quite good as well.

Cons

It's not very easy to use, and does not offer as advanced features as ZoomInfo or LinkedIn Navigator. It doesn't exact replace those tools, which makes it a luxury option more so than the primary option.

Switched from

[Wiza](https://www.capterra.com/p/187039/Wiza/)

Cognism offers more than Wiza in terms of functionality. They also have much better customer service when you need something resolved fast.

Review Source

SC

Sunmeet C.  
Customer Success Manager  
Financial Services  
Used the software for: 6-12 months

### "Cognism’s been a game-changer for us."

June 20, 2025

5.0

From a CSM point of view, it’s helped our team get value fast without hand-holding. It plugs into our CRM and sales contact system easily, the data’s on point, and it’s actually helped reduce time on a lot of admin and contact discovery work.

Pros

\- Integrating with our sales too. - Being able to use customer personas. - Effortless contact search tool. - Diamond verification.

Cons

Nothing, I think for myself the platform does exactly what I need it to do. I haven't had any issues with Cognism.

Review Source

SU

Sibel U.  
Business Development representative  
Information Technology and Services  
Used the software for: 6-12 months

### "Indispensable for Business Developmenz"

December 15, 2024

5.0

Cognism is an exceptional tool for our Business Development team. I appreciate the simplicity of use and the user-friendly mask as well as the quality of data. Cognism supports our processes by its intelligent search function and persona feature that helps us target accounts specifically and effectively.

Pros

What I appreciate most are the intelligent search features that enables me to find and contact the most relevant contacts in my territory. The data quality is outstanding and I can say with confidence that Cognism is indispensable in my daily tasks.

Cons

It has happened a few times that data is inaccurate but this is to be expected and not a major problem.

Review Source

Brunella E.  
Business Development  
Financial Services  
Used the software for: Less than 6 months

### "Highly Recommended for Prospecting and Lead Enrichment"

January 20, 2025

5.0

Cognism offers an excellent platform for prospecting and lead enrichment. The tool provides us with real-time, accurate contact information and detailed company insights that are crucial for B2B sales. The data quality is unmatched, and the platform's usability is top-notch. Our outreach efforts have been more personalized and effective thanks to the insights provided by Cognism.

Pros

Extensive database of contacts and companies Efficient lead enrichment Customizable search filters

Cons

A bit costly for smaller businesses Occasional difficulty with mobile app access

Review Source

TF

Thomas F.  
Account Executive  
Security and Investigations  
Used the software for: 6-12 months

### "Cognism - Easy to integrate and find the right contact details quickly"

November 12, 2024

5.0

Cognism has made my job much easier to perform my required metrics of calling and emailing and I found the support is quite hands on if I ever have an issue. We even had an internal session from one of their Customer Success reps which was very useful.

Pros

Cognism can easily integrate with my Salesforce CRM, LinkedIn Sales Navigator and RingCentral so that I can perform my sales tasks quickly and efficiently. My favourite features have to be the Diamond verified numbers which are the most accurate I've found compared to previous outreach tools and the ability to build account lists to import to track my prospecting.

Cons

Nothing overly stands out but sometimes it takes a while to load or some of the contacts are outdated on Cognism but I can manually update them.

Review Source

RJ

Reanne J.  
Global Engagement Director  
Events Services  
Used the software for: Less than 6 months

### "Great Tool!"

April 21, 2025

5.0

Great, I have no negative comments. Great tool especially in a sales perspective.

Pros

Large amounts of data, the prospecting section has various selections such as locations and industries

Cons

Data can be incorrect at times but support are always open to making changes when necessary and approached with evidence of said changes needed to be made

Review Source

QD

Quinten D.  
Account Executive  
Computer Software  
Used the software for: Less than 6 months

### "Accurate data for Nordics"

March 25, 2025

5.0

Really positive, would recommend to everyone in sales!

Pros

Cognism has really accurate data in the Nordics. Phone numbers, emails, employee count, all surprisingly accurate. It is also very straightforward to use with a clean design.

Cons

Been using Cognism for a couple of months now, and so far no negative remarks on the product.

Switched from

[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)

Company decided to switch after being asked by the sales team for more accurate data.

Review Source

FS

Felipe S.  
Enterprise Development Representative  
Security and Investigations  
Used the software for: Less than 6 months

### "Cognism - User in Sales"

June 4, 2025

5.0

Overall I'm very satisfied with Cognism as it allows me to get quality information and contacts from my top accounts. As a user in sales I recommend it.

Pros

Easy to find specific contacts and their contact information. I like how it's synced with LinkedIn in that way I can double check the contact info.

Cons

It doesn't have the capabilities of showing you an org chart. It can show you the different offices that they have but not the different charts showing you different departments.

Review Source

RB

Rian B.  
Global Engagement Executive  
Events Services  
Used the software for: Less than 6 months

### "Great user experience and intuitive design"

April 1, 2025

5.0

Overall, Cognism delivers a smooth and reliable user experience. It’s a tool that does exactly what it promises without unnecessary complexity, and it’s become an essential part of my prospecting workflow.

Pros

Cognism’s interface is clean, user-friendly, and incredibly intuitive. Even if you’re not the most tech-savvy person, everything is laid out in a way that makes sense, which makes navigating and using the platform really easy.

Cons

If I had to mention one thing, it would be that some deeper features take a bit of exploring to fully understand — a brief tutorial or onboarding checklist could help new users get the most out of it faster.

Review Source

EK

Erin K.  
Business Development Representative  
Financial Services  
Used the software for: Less than 6 months

### "Cognism Review "

July 22, 2025

4.0

Pros

Cognism gives me access to reliable prospect contact information that enables me to perform my role better.

Cons

Sometimes the numbers or emails are inaccurate, but overall I value cognism as a tool necessary for everyday work.

Review Source

ZC

Zeeshan C.  
Senior Business Development Executive  
Information Technology and Services  
Used the software for: Less than 6 months

### "Cognism - A Godsend!"

December 14, 2024

5.0

Pros

Cognism has been an absolute game-changer. In my six years of software sales, I’ve worked with numerous data enrichment tools, but few match Cognism’s ease of use, smart workflows, reliable data quality, and smooth integrations. It’s a tool I can confidently recommend!

Cons

Some data enrichment platforms allow users to build campaign sequences directly within the tool, removing the need for external CRM integrations. This could be a valuable addition for Cognism to explore. Although its CRM integration is exceptionally smooth, having the ability to manage campaigns natively within the platform would elevate the user experience significantly.

Switched from

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)

Apollo.io was a rip of. It asked for money to reveal each new phone number, email, etc.

Review Source

BH

Bradley H.  
Sales executive  
Computer Software  
Used the software for: 1-2 years

### "Cognism review "

January 20, 2025

5.0

Overall, I'd say Cognism is a great solution and has helped me book 100's of CEO's by pitching them directly on their mobile.

Pros

I love the fact that it provides accurate numbers of decision makers, to make propsecting easier!

Cons

I'd say that there isnt much wrong with Cognism - It does what it says on the tin!

Review Source

LA

Lochlan A.  
Global Events Executive  
Executive Office  
Used the software for: Less than 6 months

### "What a Platform!"

March 18, 2025

4.0

Cognsim has massively improved GDS processes and ROI. What a platform! I love the prospecting feature.

Pros

The AI feature and the links it makes to Linkedin makes prospecting incredibly easy.

Cons

I would love a dark mode feature. I think it would look so sleek.

Review Source

RP

Randy P.  
Account executive  
Computer Software  
Used the software for: Less than 6 months

### "Faster time to prospect "

March 24, 2025

5.0

Great - it really helped increase my time to prospect in my sales role and saves me time on a weekly base to de more

Pros

Data accuracy for EMEA based reps (sales team) Time to harvest leads and upload/update into CRM

Cons

Here and there outdated data still to be found which is a minor thing in my opinion, as the data accuracy is way higher than other tools I've experienced

Switched from

[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)

better data accuracy specifically for EMEA markets

Review Source

GC

Gerard C.  
Director of Strategic Partnerships  
Events Services  
Used the software for: 6-12 months

### "Good prospecting tool"

March 18, 2025

4.0

Overall a great tool that I use everyday at work.

Pros

Great prospecting tool. Has a lot of valid mobile number which is an essential for my job role.

Cons

Some numbers are not correct, can sometimes be frustrating getting through to the wrong people.

Review Source

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