# Page 6 | Cognism Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 6 - Is Cognism the right Data Extraction solution for you? Explore 255 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/169083/Cognism/reviews

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Cognism

4.7 (255)

[View alternatives](https://www.capterra.com/p/169083/Cognism/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated February 17th, 2026

# Page 6 - Reviews of Cognism

## Showing most helpful reviews

Showing 126-150 of 255 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

JH

Jessica H.  
business development representative  
Information Technology and Services  
Used the software for: 6-12 months

### "Great Product"

April 15, 2025

4.0

Absolutely fantastic experience. The sales navigator on LinkedIn has been incredibly helpful in saving time and qualifying leads

Pros

Cognism is easy to use, easy to access and provides an incredible amount of data.

Cons

It can be difficult to translate this data to our CRM and very rarely the data can be outdated

Review Source

AP

An P.  
BDR  
Computer Software  
Used the software for: Less than 6 months

### "An overall game changer"

October 31, 2024

5.0

Cognism has significantly enhanced my lead generation and sales processes. By providing accurate contact data, it drastically reduces the time spend on manual research. Which allows focusing more on engaging with high-quality prospects.

Pros

Cognism has totally changed the way to do sales, making lead generation faster and results better. Recommended for any team looking to boost their sales strategy!

Cons

The data sometimes take a while to upload in the LinkedIn extension, and not all relevant info has been verified.

Review Source

CH

Connor H.  
SDR  
Hospitality  
Used the software for: Less than 6 months

### "A great and easy to use system"

October 18, 2024

5.0

great, cognism is one of the most important tools in my day to day role

Pros

How easy and straight forward the platform is to use

Cons

there is nothing that I do not like about the system

Review Source

oS

omar S.  
Senior Business Development  
International Trade and Development  
Used the software for: Less than 6 months

### "Clean data for higher conversion rate "

October 24, 2024

4.0

It makes my day to day prospecting life a lot easier

Pros

The data you get is next to none and if there is an issue with not having a number the back end team will do their best to get it for you.

Cons

Can get slightly confusing when trying to navigate the platform.

Review Source

FV

Fabian V.  
Account Executive  
Internet  
Used the software for: I used a free trial

### "Can recommend it!"

October 23, 2024

5.0

Its easy to use. The data quality is really good.

Pros

the data quality! Its way better than from their competitors

Cons

as i had the chance of trying one of their competitors i can say that there is nothing that i like least about Cognism.

Review Source

TA

Tom A.  
Sales and Marketing  
Computer Software  
Used the software for: Less than 6 months

### "Cognism Baby!"

October 22, 2024

5.0

I have been able to shave hours off my day with cognisms import to CRM feature

Pros

Saves a great deal of time and provides sound data

Cons

That I didn't have it sooner! It really fills all the requirements!

Review Source

Jack H.  
Director  
Staffing and Recruiting  
Used the software for: Less than 6 months

### "A business-changer"

July 26, 2024

5.0

Pros

This really changed the way that our recruiters business developed - allowing us ease of data to decision makers in one click

Cons

I wouldn't say least liked, the entire tool is great but we are excited for further integrations to come live

Review Source

LC

Libby C.  
BD Operations Manager  
Insurance  
Used the software for: Less than 6 months

### "Efficient Lead Generation with Cognism"

August 1, 2024

4.0

Pros

Here's a review based on your outline: We've had a great experience using Cognism for building prospect lists and gathering detailed information for setting up our leads in Salesforce. It consistently manages to provide information for at least 70% of our lists, which significantly enhances our lead generation efforts.

Cons

It would be good if you could import one CSV file and map the columns to filter instead of importing several different CSV files to filter.

Alternatives considered

[D&B Hoovers](https://www.capterra.com/p/231372/DB-Hoovers/)

Reason for choosing Cognism

Their data accuracy wasn't as good......

Switched from

[D&B Hoovers](https://www.capterra.com/p/231372/DB-Hoovers/)

Their data accuracy wasn't as good......

Review Source

SV

Sarav V.  
Account Manager  
Financial Services  
Used the software for: 1-2 years

### "Accurate & Precise"

August 5, 2024

5.0

Its the best lead generation tool I have ever used!

Pros

Contact details were well up-to-date and accurate.

Cons

There are np negative comments about the app. I loved Cognism alot!

Review Source

SM

Shefali M.  
Manager  
Computer Software  
Used the software for: 2+ years

### "Very Poor, it has no database"

June 24, 2024

1.0

Very Poor.

Pros

Nothing. It has no database- all available is never updated emails and phone numbers. 90% bounce rate on emails and 95% the contact number is not available.

Cons

Everything.

Switched from

[Lusha](https://www.capterra.com/p/198383/Lusha/)

For GDPR purposes within the organisation.

Review Source

Oliver P.  
GCM  
Information Technology and Services  
Used the software for: Less than 6 months

### "Simple but effective! "

October 22, 2024

5.0

Pros

Quick setup, an easy system to use and the heart of our outbound channel

Cons

Not applicable - we have not run into any challenges

Review Source

VR

Verified Reviewer  
Account Manager  
Information Technology and Services  
Used the software for: 6-12 months

### "A great data source for UK numbers"

July 24, 2024

5.0

Pros

Great quality data including direct dials and mobiles which we frequently use. The platform itself is incredibly user friendly and intuitive and we've seen an increase in leads generated.

Cons

Occasionally contact details can be incorrect, though this is prevalent across all of the vendors that we trialled prior to purchasing Cognism.

Review Source

VG

Vatsal G.  
Senior Enterprise Account Development Representative  
Construction  
Used the software for: 1-2 years

### "Great for EMEA Data"

May 29, 2024

4.0

I'd give it 4.5 out of 5 for my ease of work & helping find the right POC. It helped me nail a couple of deals as we didn't have contact info for right POC

Pros

User friendly & intuitive Intent/Sales Data insights I use it daily Best data quality in terms of accuracy

Cons

Can not go a layer further into data when regional language comes into play Errors sometimes multiple times during a day

Alternatives considered

[Lusha](https://www.capterra.com/p/198383/Lusha/)

Reason for choosing Cognism

At that time we were interested of Cognism's features & it was aligning with our GTM Strategy well

Switched from

[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)

Data inaccuracy as in EMEA we couldn't find the right set of data points

Review Source

CL

Christoph L.  
Sales Director  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great tool for Sales Teams gaining contact data"

August 8, 2024

5.0

Pros

Great filter, intuitive prospecting for sales teams

Cons

Some cons in data quality - some phone numbers are outdated

Review Source

VR

Verified Reviewer  
Business Development Analyst  
Financial Services  
Used the software for: 6-12 months

### "Extremely great product and company"

May 29, 2024

5.0

Pros

Availability of high quality contacts, far superior to their competitors. Great onboarding team to make sure that implementation is smooth and easy

Cons

It's a great product, not all the emails are verified, meaning that a couple are inaccurate. However, this is a problem with every data provider, Cognism still has the least amount of rejected emails

Switched from

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)

Apollo didn't have good contact data compared to cognism

Review Source

MC

Michael C.  
Sales Development Representitive  
Marketing and Advertising  
Used the software for: 6-12 months

### "Amazing Software"

June 13, 2024

5.0

Pros

Cognism is super easy to use! I don't know what I would actually do without it. It makes my job 10x easier as I would have to constantly call through the office instead of being able to phone the CEO's mobile!

Cons

Sometimes the direct dials can be the HQ of a prospects old company. That being said if you just put the number into google you'll quickly know if it is or not, so its not a big problem at all.

Review Source

Gerard C.  
Sales Market Research Analyst  
Human Resources  
Used the software for: 6-12 months

### "Time saving, trusted B2B service"

May 21, 2024

4.0

Pros

Cognism's database provided our team with consistently reliable contacts each equipped with verified direct dials and emails. Their export tool which intregrates with our CRM hubspot makes creating companies and contacts a simple and fast procedure.

Cons

There was some instances where cognism's data had not been updates as was revealed when some contact's on cognism were not congruent with their information on linkedin as recent job updates were unaccounted for.

Review Source

Chulainn O.  
SDR  
Information Technology and Services  
Used the software for: Less than 6 months

### "Amazing tool"

June 2, 2024

5.0

Pros

Tool is amazing & better data accuracy. I use cognism in my day to day activity. It helps with better data accuracy & easy to find the contacts within an organization based on simple filters

Cons

Nothing the tool is easy and straight forward

Review Source

GE

George E.  
Senior Enterprise Account Executive  
Computer Software  
Used the software for: 1-2 years

### "Transformed our team "

May 22, 2024

5.0

Pros

It gives us a tool that we never thought would exist. In the past our methods of lead generation was unstructured and was slow. We relied on someone picking up the office number. Now was have increased our connection on calls massively, which has then increased the number of bookings created. Alongside this, because conversations have increased, it has allowed us to streamline the team.

Cons

Not really a massive issue but having to log in every now and again can be frustrating, but this is a small trade off to keep the system safe!

Review Source

James S.  
SDR  
Information Services  
Used the software for: 6-12 months

### "Easy Contact Finder "

May 24, 2024

5.0

Great overall experience! Easy to use and implement into your CRM

Pros

Great tool to easily find contacts for a business and accurate information to reach out.

Cons

Varies on the amount of data per company

Review Source

KW

Kieran W.  
SDR  
Computer Software  
Used the software for: 6-12 months

### "Outstanding Tool for Connecting with Decision-Makers!"

May 29, 2024

5.0

Pros

Cognism has revolutionized my approach to business development. The extensive and accurate database has made it incredibly easy to identify and reach out to decision-makers at my target companies. This platform has streamlined my workflow and significantly improved my success rate in securing meetings with key stakeholders. If you're in B2B sales or marketing, Cognism is a must-have tool!

Cons

So far I am yet to come across any things I do not like

Review Source

VR

Verified Reviewer  
IT account Director  
Information Technology and Services  
Used the software for: 1-2 years

### "Cognism is Brilliant "

May 22, 2024

5.0

brilliant and easy to use to create leads and data for email campaigns

Pros

Data extracting is quick and easy, you can be as granular as you like. Intent is a great feature too.

Cons

data can sometimes be on there which is out of date or incorrect job titles

Review Source

PA

Petros A.  
Marketing Executive  
Hospitality  
Used the software for: 6-12 months

### "My experience with Cognism"

March 7, 2024

5.0

Cognism solves key challenges in B2B sales and marketing by providing access to high-quality data, streamlining prospecting and lead generation processes, enabling personalized outreach and engagement, improving sales efficiency and effectiveness, and facilitating data-driven decision-making. By leveraging the capabilities of Cognism, you can achieve higher conversion rates, increased productivity, and improved ROI on your sales and marketing efforts, ultimately driving business growth and success.

Pros

What I like best about Cognism is its ability to empower us with accurate data, AI-driven insights, and a comprehensive toolset, all supported by exceptional customer service. It has truly transformed the way we approach B2B sales and marketing, helping us drive tangible results and achieve our business goals effectively.

Cons

While I understand the value proposition offered by Cognism, I find that the pricing plans may be relatively high for smaller businesses or startups. Adjusting pricing tiers or offering more flexible payment options could make the platform more accessible to a broader range of users.

Review Source

VR

Verified Reviewer  
SDR  
Marketing and Advertising  
Used the software for: 6-12 months

### "Ultimate prospecting tool"

May 13, 2024

5.0

Pros

Accurate data, great intergration with CRMs

Cons

70% accurate, low compared to other tools

Review Source

Fin E.  
SDR  
Computer Software  
Used the software for: 1-2 years

### "Great Data Providers"

May 8, 2024

5.0

Pros

Ease of use, Accuracy of data and the improvemnts to my connection rates

Cons

There is nothing I dont like about this product so far

Review Source

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