# Page 6 | Cognism Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 6 - Is Cognism the right Data Extraction solution for you? Explore 256 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/169083/Cognism/reviews --- Cognism 4.7 (256) [View alternatives](https://www.capterra.com/p/169083/Cognism/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 23rd, 2026 # Page 6 - Reviews of Cognism ## Showing most helpful reviews Showing 126-150 of 256 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Data Research Analyst Information Services Used the software for: 6-12 months ### ""Transformative Lead Generation with Cognism: Precision, Efficiency, and Insight"" October 24, 2024 5.0 Overall, using Cognism has been a transformative experience. The platform excels in delivering high-quality lead data with precision and reliability Pros Its ability to provide precise, enriched lead data. Cons One area where Cognism could improve is streamlining its interface. Review Source MP Michael P. Senior BDM Information Technology and Services Used the software for: 6-12 months ### "Best tool on the market for the job" October 16, 2024 5.0 Very positive. Easy onboarding, easy to use, makes me more effective and efficient in my role. Pros I've found it to be a very intuitive tool that gives me great contact data quality - making my role so much easier. It sounds straightforward, but it's not easy to do - I think this is the best tool on the market for this purpose. Cons I would like to be able to save more than 25 prospects to a list at one time. Review Source oS omar S. Senior Business Development International Trade and Development Used the software for: Less than 6 months ### "Clean data for higher conversion rate " October 24, 2024 4.0 It makes my day to day prospecting life a lot easier Pros The data you get is next to none and if there is an issue with not having a number the back end team will do their best to get it for you. Cons Can get slightly confusing when trying to navigate the platform. Review Source FV Fabian V. Account Executive Internet Used the software for: I used a free trial ### "Can recommend it!" October 23, 2024 5.0 Its easy to use. The data quality is really good. Pros the data quality! Its way better than from their competitors Cons as i had the chance of trying one of their competitors i can say that there is nothing that i like least about Cognism. Review Source CH Connor H. SDR Hospitality Used the software for: Less than 6 months ### "A great and easy to use system" October 18, 2024 5.0 great, cognism is one of the most important tools in my day to day role Pros How easy and straight forward the platform is to use Cons there is nothing that I do not like about the system Review Source TA Tom A. Sales and Marketing Computer Software Used the software for: Less than 6 months ### "Cognism Baby!" October 22, 2024 5.0 I have been able to shave hours off my day with cognisms import to CRM feature Pros Saves a great deal of time and provides sound data Cons That I didn't have it sooner! It really fills all the requirements! Review Source JH Josh H. Treasury Consultant Accounting Used the software for: 2+ years ### "A Great Way To Connect " August 12, 2024 5.0 Hugely positive, i use cognism daily and i really love it Pros I really like the easy to use UI and the really efficient way the app works. Cons I was to begin with finding a fair few emails were not accurate, but this has since improved massively Review Source Oliver P. GCM Information Technology and Services Used the software for: Less than 6 months ### "Simple but effective! " October 22, 2024 5.0 Pros Quick setup, an easy system to use and the heart of our outbound channel Cons Not applicable - we have not run into any challenges Review Source SV Sarav V. Account Manager Financial Services Used the software for: 1-2 years ### "Accurate & Precise" August 5, 2024 5.0 Its the best lead generation tool I have ever used! Pros Contact details were well up-to-date and accurate. Cons There are np negative comments about the app. I loved Cognism alot! Review Source Jack H. Director Staffing and Recruiting Used the software for: Less than 6 months ### "A business-changer" July 26, 2024 5.0 Pros This really changed the way that our recruiters business developed - allowing us ease of data to decision makers in one click Cons I wouldn't say least liked, the entire tool is great but we are excited for further integrations to come live Review Source LC Libby C. BD Operations Manager Insurance Used the software for: Less than 6 months ### "Efficient Lead Generation with Cognism" August 1, 2024 4.0 Pros Here's a review based on your outline: We've had a great experience using Cognism for building prospect lists and gathering detailed information for setting up our leads in Salesforce. It consistently manages to provide information for at least 70% of our lists, which significantly enhances our lead generation efforts. Cons It would be good if you could import one CSV file and map the columns to filter instead of importing several different CSV files to filter. Alternatives considered [D&B Hoovers](https://www.capterra.com/p/231372/DB-Hoovers/) Reason for choosing Cognism Their data accuracy wasn't as good...... Switched from [D&B Hoovers](https://www.capterra.com/p/231372/DB-Hoovers/) Their data accuracy wasn't as good...... Review Source VR Verified Reviewer Account Manager Information Technology and Services Used the software for: 6-12 months ### "A great data source for UK numbers" July 24, 2024 5.0 Pros Great quality data including direct dials and mobiles which we frequently use. The platform itself is incredibly user friendly and intuitive and we've seen an increase in leads generated. Cons Occasionally contact details can be incorrect, though this is prevalent across all of the vendors that we trialled prior to purchasing Cognism. Review Source CL Christoph L. Sales Director Marketing and Advertising Used the software for: 6-12 months ### "Great tool for Sales Teams gaining contact data" August 8, 2024 5.0 Pros Great filter, intuitive prospecting for sales teams Cons Some cons in data quality - some phone numbers are outdated Review Source SM Shefali M. Manager Computer Software Used the software for: 2+ years ### "Very Poor, it has no database" June 24, 2024 1.0 Very Poor. Pros Nothing. It has no database- all available is never updated emails and phone numbers. 90% bounce rate on emails and 95% the contact number is not available. Cons Everything. Switched from [Lusha](https://www.capterra.com/p/198383/Lusha/) For GDPR purposes within the organisation. Review Source SW Stewart W. SDR Manager Information Technology and Services Used the software for: 2+ years ### "Business-Critical" December 11, 2023 5.0 Pros Having implemented Cognism into a handful of different businesses, and therefore having experience of utilising the data in multiple industries, selling to a range of buyers, I can honestly say it's unrivalled for both ease-of-use and data quality. I've explored alternatives time and again because Cognism certainly isn't the cheapest on the market, but also because due dil, and time and again it proves to be the only enerprise data platform worth its salt, particularly for the UK and EMEA. It's a tool I use on a daily basis and wouldn't be without. I'll always come back to Cognism for: 1. Ease of setup and onboarding 2. Intuitive, easy to use for all users 3. Simple and robust integration with Salesforce Cons My score would be a 10 but for customer success. My most recent experience has been very hands-off (we literally haven't heard from them since the first week of onboarding). Saying that I don't really know what I'd need them for since it's such an easy to use tool, but it would be nice to hear from them once in a while. Review Source VG Vatsal G. Senior Enterprise Account Development Representative Construction Used the software for: 1-2 years ### "Great for EMEA Data" May 29, 2024 4.0 I'd give it 4.5 out of 5 for my ease of work & helping find the right POC. It helped me nail a couple of deals as we didn't have contact info for right POC Pros User friendly & intuitive Intent/Sales Data insights I use it daily Best data quality in terms of accuracy Cons Can not go a layer further into data when regional language comes into play Errors sometimes multiple times during a day Alternatives considered [Lusha](https://www.capterra.com/p/198383/Lusha/) Reason for choosing Cognism At that time we were interested of Cognism's features & it was aligning with our GTM Strategy well Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Data inaccuracy as in EMEA we couldn't find the right set of data points Review Source SK Sadie K. Account Development Information Technology and Services Used the software for: Less than 6 months ### "Use of Cognism in our Organisation " December 21, 2021 5.0 Cognism in general is an amazing platform especially in my role as a ADR. I find it very useful to get persona's email addresses and contact numbers based on the requirements I may have. I also love the fact that we launch campaigns and can monitor the activities . The support system is amazing, if there is any issue your colleagues always help to rectify . Pros Cognism in general is an amazing platform especially in my role as a ADR. I find it very useful to get persona's email addresses and contact numbers based on the requirements I may have. I also love the fact that we launch campaigns and can monitor the activities . The support system is amazing, if there is any issue your colleagues always help to rectify . Cons Few cons are that alot of data is historic, so you get a lot of bounced emails in campaigns, also the contact numbers are not always the best. I have twice experienced contacting a persona who was the correct name but not the right person, also alot of prospects have advised these are their personal mobile numbers and not business numbers. Another issue I have is that I am unable to add notes accordingly to specific campaign activities, its a little frustrating and although im aware you can build sequences it just isnt working. This needs to be made simpler so we can add notes etc to specific contacts in our campaigns. Ive also experienced issues when we launch campaigns, this needs to be made more effective Review Source Response from Cognism January 5, 2022 Hi Sadie, Thank you for leaving us a review! We appreciate you taking the time to share your experience of Cognism with us and other professionals. We're constantly looking to improve the quality of our data and have a dedicated team for this. Our big focus this year is our Diamond Data which provides email and phone verified contacts to address the new world of working from home to ensure you can still reach your prospects by phone. Many thanks for your feedback regarding making notes for specific contacts. This has been passed onto our product team to take action. We're committed to continuously improving our product and customer service and therefore really appreciate your valuable feedback. We are very pleased to see you're having a good experience with us thus far and we'll continue to work hard to ensure that only gets better. Best regards, Emma Charlie S. Licensing Consultant Music Used the software for: 1-2 years ### "Great service" October 6, 2023 5.0 Pros I'm a big fan of Cognism's general layout, design and ease of use as well as other features such as intent data which I was fortunate enough to trial. My favorite overall is the LinkedIn Chrome Extension that they provide for data enrichment which works amazingly for me, to add prospects into lists and into Salesforce makes my life much easier. Cons I'd like to see some more SME prospects though this would provide considerably more difficult for them to implement I'd imagine and perhaps rather niche use cases. Review Source VR Verified Reviewer Inside Sales Support Outsourcing/Offshoring Used the software for: Less than 6 months ### "A very complete and user-friendly software" March 28, 2024 5.0 Pros I think Cognism is the most complete, complex, and user-friendly software there is, at this time, and I can say that as I have been using it daily for multiple hours/day for more than 4 months. The web extension is a really great feature, due to its accessibility and user-friendly interaction. It has a very complete database regarding leads, with a lot of verified contact details, along with a great way to better qualify your leads, and not waste time on low-quality ones. Our CSM is very prompt and easy to talk to. He is always there whenever we have a problem and always finds a solution to the problem. Cons I would say the thing that I somewhat dislike are the cases in which the Chrome extension cannot get information details from some of the LinkedIn leads, especially from countries in Asia more specifically. Switched from [Lusha](https://www.capterra.com/p/198383/Lusha/)[Hunter](https://www.capterra.com/p/161625/Hunter/)[Ocean.io](https://www.capterra.com/p/181991/Ocean-io/)[Scrap.io](https://www.capterra.com/p/265975/Scrapio/) Better and more complete database of leads with verified contact details, along with better pricing. Review Source zH zak H. Account Executive Hospital & Health Care Used the software for: Less than 6 months ### "You get what you pay for" July 27, 2023 5.0 Pros Let's cut to the chase – if you're looking for direct/mobile numbers for key decision makers within your target prospects, there is no competitor even close to Cognism in the UK. Cons Occassionally I have problems with the filtering options, particulary the job function filter. It's not a massive issue but if fixed would be usable. Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[Lusha](https://www.capterra.com/p/198383/Lusha/) Reason for choosing Cognism A great salesman and confidence in their UK database. Having trialled the competitors it was clear that Cognisms data was far superior and in line with GDPR. Review Source Ania J. Sales Development Representative Insurance Used the software for: 1-2 years ### "Favourite prospecting tool!" January 29, 2024 5.0 Pros I've used a number of different tools in the past but Cognism has been my favourite in my role as an SDR. It goes hand in hand with Sales Navigator and makes my job so much smoother. The user-friendly interface and the great insights it provides about companies definitely adds to the overall efficiency. I also really like that it integrates directly with HubSpot meaning I don't have to transfer the details manually. Cons Some of the data I have used has been outdated, however the friendly customer support are always open to feedback. Review Source AM Asif M. Sales and Marketing Director Pharmaceuticals Used the software for: 6-12 months ### "Very decent and easy to use prospecting tool" July 17, 2022 4.0 We wanted a tool for our business that helps us in getting the database for our lead generation and nurturing activities, we found Cognism which has helped us in getting up-to-date accurate data for prospects and easily export it to our database in Hubspot. Pros It is very easy to use with great UX of the platform. The customer service is very friendly and offers great aftercare. The chrome extension and integration with LinkedIn Sales Navigator is great for finding out the business contact email of prospects. Cons Not all the data provided is accurate, it does get some issues with the provided data. There is no intent feature that is offered by competitors. Review Source Response from Cognism July 19, 2022 Hi Asif, Thank you for leaving us a review! We appreciate you taking the time to share your experience of Cognism with us and other professionals. We have taken note of where we can improve your experience and this information has been passed on to our relevant teams to take action. Regarding the intent piece, Cognism partners with intent data provider Bombora to identify companies that display strong buying signals for your solution. If you're interested in hearing more, please reach out to customerexperience@cognism.com or your account manager for more information. We are very pleased to see you're having a good experience with us thus far and we'll continue to work hard to ensure that only gets better. Best regards, Emma PA Petros A. Marketing Executive Hospitality Used the software for: 6-12 months ### "My experience with Cognism" March 7, 2024 5.0 Cognism solves key challenges in B2B sales and marketing by providing access to high-quality data, streamlining prospecting and lead generation processes, enabling personalized outreach and engagement, improving sales efficiency and effectiveness, and facilitating data-driven decision-making. By leveraging the capabilities of Cognism, you can achieve higher conversion rates, increased productivity, and improved ROI on your sales and marketing efforts, ultimately driving business growth and success. Pros What I like best about Cognism is its ability to empower us with accurate data, AI-driven insights, and a comprehensive toolset, all supported by exceptional customer service. It has truly transformed the way we approach B2B sales and marketing, helping us drive tangible results and achieve our business goals effectively. Cons While I understand the value proposition offered by Cognism, I find that the pricing plans may be relatively high for smaller businesses or startups. Adjusting pricing tiers or offering more flexible payment options could make the platform more accessible to a broader range of users. Review Source Jack F. Sales Executive Information Technology and Services Used the software for: 1-2 years ### "Couldn't work in my role without it..." December 7, 2023 4.0 I use Cognism everyday and my overall experience is that I wouldn't be able to be as successful without it. So it is a very important tool. Pros The quality of data available for companies that I couldn't find elsewhere and having the chrome extension tool when searching LinkedIn. Cons Occasionally some data is out of date, for example a specific contact may no longer work at the company. Review Source CG Chloe G. Lead Generation Manager Marketing and Advertising Used the software for: 6-12 months ### "Really useful " November 29, 2021 5.0 Really like the team at Cognsim - they are always willing to help. A big shout out to \[SENSITIVE CONTENT\] who have recently been helping us with quite a few queries. Pros I really like that we can use Cognism through both Salesforce and LinkedIn. It is really easy to use and the data we have got through the tool is high quality. Cons The implementation and mapping to fields in your database. This is more complex than originally thought but once it is set up - it works perfectly. Switched from [Lusha](https://www.capterra.com/p/198383/Lusha/)[RocketReach](https://www.capterra.com/p/220134/RocketReach/) GDPR compliant data Review Source Response from Cognism November 30, 2021 Hi Chloe, Thank you for leaving us a review! We appreciate you taking the time to share your experience of Cognism with us and other professionals. We have taken note of where we can improve your experience and this information has been passed on to our relevant teams to take action. We are very pleased to see you're having a good experience with us thus far and we'll continue to work hard to ensure that only gets better. Our Customer Service team remains at your disposal for any help you may need. Best regards, Emma Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.