# Page 7 | Cognism Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 7 - Is Cognism the right Data Extraction solution for you? Explore 256 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/169083/Cognism/reviews --- Cognism 4.7 (256) [View alternatives](https://www.capterra.com/p/169083/Cognism/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 23rd, 2026 # Page 7 - Reviews of Cognism ## Showing most helpful reviews Showing 151-175 of 256 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Zoe Anastasia V. Campaign Manager Publishing Used the software for: 6-12 months ### "Excellent tool" October 23, 2023 5.0 Pros Cognism is super easy to use and very accurate. Cons There is nothing I don't like about Cognism. Switched from [Lusha](https://www.capterra.com/p/198383/Lusha/) easier and better useability & better quality information provided Review Source Gerard C. Sales Market Research Analyst Human Resources Used the software for: 6-12 months ### "Time saving, trusted B2B service" May 21, 2024 4.0 Pros Cognism's database provided our team with consistently reliable contacts each equipped with verified direct dials and emails. Their export tool which intregrates with our CRM hubspot makes creating companies and contacts a simple and fast procedure. Cons There was some instances where cognism's data had not been updates as was revealed when some contact's on cognism were not congruent with their information on linkedin as recent job updates were unaccounted for. Review Source CW Charles W. AE Information Technology and Services Used the software for: 1-2 years ### "If you're looking to enhance prospecting, look no further! " March 13, 2024 5.0 Pros It's ease of use and ability to integrate with pretty much everything in a seamless manner. The data is also kept up to date. Cons Very little, it does everything and more than what I need it to do. Review Source Sebastian D. Account Executive Information Technology and Services Used the software for: Less than 6 months ### "Using Cognism to contact key stakeholders instead of Accounts" January 26, 2024 5.0 Great, using it on a day to day basis and imagine how my daily routines would look like without. Pros The fact that i can more or less bypass switchboards and receptionists completely and get in direct contact with the key stakeholders, saves me a lot of time and calls. Cons Nothing really, there are features to be improved as with all systems. Review Source Max L. Account Exec Computer Software Used the software for: 1-2 years ### "Good UI, good for BD " October 23, 2023 5.0 Solid platform, really helped us book more meetings. Pros The chrome extension is great, massive time-saver Cons The emails could be a little funky if they're not green tick verified, but not much you can do about that . Review Source DS David S. Business Development Executive Food & Beverages Used the software for: 1-2 years ### "Easy and simple to use" January 30, 2024 4.0 Overall experience has been a good and as mentioned above helped us achieve great things in 2023. Pros Targeted data made my job easier, and helped us achieve great things in 2023. I really like the fact that it integrates well with HubSpot. The reporting that they see in the background of how much data you have used, and what you've flagged as incorrect data, Cons The incorrect data. But the good thing is they let you flag this quite easily, and make them aware, Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[Apollo.io](https://www.capterra.com/p/158696/Apollo/) Reason for choosing Cognism It wasn't my decision. I feel it may have come down to cost and my colleagues preference. Review Source GE George E. Senior Enterprise Account Executive Computer Software Used the software for: 1-2 years ### "Transformed our team " May 22, 2024 5.0 Pros It gives us a tool that we never thought would exist. In the past our methods of lead generation was unstructured and was slow. We relied on someone picking up the office number. Now was have increased our connection on calls massively, which has then increased the number of bookings created. Alongside this, because conversations have increased, it has allowed us to streamline the team. Cons Not really a massive issue but having to log in every now and again can be frustrating, but this is a small trade off to keep the system safe! Review Source BC Ben C. Corporate Licencing Consultant Legal Services Used the software for: 2+ years ### "My favourite Tool " October 6, 2023 5.0 My experiance has been amazing, some of the best customer service i have had. Pros all the data is very accurate and the tool allows me to completely skip the cold contact phase. I have been able to get through to companies i wouldn't normally be able to contact. Cons sometimes there are too many search filters and it can take a long time to get the data i need. Review Source Donny W. Account Executive Financial Services Used the software for: 6-12 months ### "Great for Sales Execs gaining contact data, tricky to lead gen accurately" February 27, 2024 4.0 Happy with my usage, relatively basic, just wished it had more numbers of directors within smaller businesses. Pros Jumping the ladder to decision makers is key for quick prospecting and speaking to the right people. Finding out other people within the business who do different things. Cons Accurately creating lead gen lists, it collates more data than you'd like. Review Source VR Verified Reviewer Head of sales Northern Europe Internet Used the software for: Less than 6 months ### "a blackbelt tool for any sales team " August 21, 2022 5.0 Pros 1) really easy to use 2) why more filters than the other tools in the market to narrow down the right prospects including technographic and special moments (beyond company size, industry, job titles, revenue..) 3) easy exporting 4) email / phone quality is mentioned 5) strickly professional no hotmail / yahoo mails in the list. Cons 1) passing a list to Salesforce is done via campaigns and not as seamless as with other tools we've used (or via CSV) Alternatives considered [Lusha](https://www.capterra.com/p/198383/Lusha/) Reason for choosing Cognism We've used lusha for 1.5 years but the quality of the emails wasn't that great and the phone numbers were lacking Review Source Response from Cognism August 23, 2022 Hi there, Thank you for taking a moment out of your day to share your feedback with us. We have taken note of where we can improve your experience and this information has been passed on to our relevant teams to take action. FYI, you can claim points for this review in our advocacy programme by registering through our WebApp, go to 'My Profile' -> 'Be a Champion.' Our Customer Success team remains at your disposal for any help you may need. Best regards, Emma VM Victor M. Information Gathering Specialist Computer Software Used the software for: 6-12 months ### "This is your main assistant in lead generation" July 24, 2023 5.0 Cognism helps me keep updated with the company's CRM and find necessary information about the prospects for future sales contracts. Pros I appreciate that Cognism has diversified tools for searching data, information about companies, and prospects depending on your searches. Cons I think we need to improve the fact that when we try to find prospects based on domain, we need to increase the limit of uploaded domains from 1000 to 3000. Also, when we export data, increase the limit of 5k prospects to 10. That allows us you use easier and faster Cognism for our job. Review Source JF Jerome F. Sales Development Representative Financial Services Used the software for: 1-2 years ### "Cognism Review" November 23, 2023 5.0 User interface: Very friendly and easy to use. Features and functionality are superb! Customer support: It gives as twice a month support so everything is great! Pros Cognism has been a major part of my lead generation work. It helped me achieve my quotas and excel in what I am doing. Cons What I love cognism is that it helps you from prospecting to closing. Review Source AE Andy E. Corporate Licensing Manager Music Used the software for: 1-2 years ### "indispensable for lead generation" October 24, 2023 5.0 End to end has probably been impacted the most, the cycle has been accelerated without a doubt. No more struggling to acquire quality leads! Pros Cognism has genuinely changed the way I do business, leads can be generated with ease and cold leads revitalised. If a contact has left the business it's no longer an issue, their replacement can be found and their contact details obtained in a couple of clicks, in addition to where they came from and past history. Cons the intent data is not yet optimised for my particular sector but I'm very much looking forward to this being improved in the very near future, otherwise no complaints at all. Review Source VR Verified Reviewer Business Development Analyst Financial Services Used the software for: 6-12 months ### "Extremely great product and company" May 29, 2024 5.0 Pros Availability of high quality contacts, far superior to their competitors. Great onboarding team to make sure that implementation is smooth and easy Cons It's a great product, not all the emails are verified, meaning that a couple are inaccurate. However, this is a problem with every data provider, Cognism still has the least amount of rejected emails Switched from [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Apollo didn't have good contact data compared to cognism Review Source MC Michael C. Sales Development Representitive Marketing and Advertising Used the software for: 6-12 months ### "Amazing Software" June 13, 2024 5.0 Pros Cognism is super easy to use! I don't know what I would actually do without it. It makes my job 10x easier as I would have to constantly call through the office instead of being able to phone the CEO's mobile! Cons Sometimes the direct dials can be the HQ of a prospects old company. That being said if you just put the number into google you'll quickly know if it is or not, so its not a big problem at all. Review Source VR Verified Reviewer Corporate Licensing Consultant Legal Services Used the software for: 1-2 years ### "A must have tool for any customer facing team" October 10, 2023 5.0 Pros Cognism's integration with services like LinkedIn is massively important to our team. This combined with ease of use makes it a must have tool for us in Sales and Lead Generation. Cons Honestly not much - early in deployment we struggled with some bugs, but these have been fixed and Cognism's partnership team are very interactive with us. Review Source Lee C. BDR Computer Software Used the software for: 6-12 months ### "10/10 Prospecting Tool" August 22, 2022 5.0 Cognism allows me to reach out to most prospects that are a fit for our company. Generating multiple leads, Cognism's data has allowed me to contact various prospects that have signed off on our solution. Pros Cognism allows me to find contact details about potential prospects. I have used multiple systems in the past and Cognism comes out on top always with accuracy of data and amount of data. Cons Nothing to dislike. Have never had a problem with Cognism Review Source Response from Cognism August 26, 2022 Hi Lee, Thank you for leaving us a review! We appreciate you taking the time to share your experience of Cognism with us and other professionals. FYI, you can claim points for this review in our advocacy programme by registering through our WebApp, go to 'My Profile' -> 'Be a Champion.' Our Customer Success team remains at your disposal for any help you may need. Best regards, Emma GH Graham H. Business Development Manager Education Management Used the software for: 6-12 months ### "Cognism - Campaign Champions!" July 26, 2022 4.0 Very impressed with Cognism, From UX to their customer support, its been incredible Pros Cognism is incredible quick and easy to navigate The lead search is one of the best systems I have used You can either use this system for contact finding, lead generation or campaign production The step by step set up for campaigns is incredibly efficient and free's up alot of time Cons Trying to navigate around spam requirements which arent incredibly clear when you start using it. If you select the wrong option when generating your campaign lists, you can't go back and amend them (such as number of people in an organisation) Review Source Response from Cognism August 10, 2022 Hi Graham, Thank you for taking a moment out of your day to share your feedback with us. We have taken note of where we can improve your experience and this information has been passed on to our relevant teams to take action. We are very pleased to see you're having a good experience with us thus far and we'll continue to work hard to ensure that only gets better. Our Customer Success team remains at your disposal for any help you may need. Best regards, Emma Dan E. SDR Information Technology and Services Used the software for: 6-12 months ### "Data platform with accurate data " April 19, 2024 5.0 Pros It has a huge bank of majoratively accurate contact data for contacts who can often be critical for a campaign/project. Cons Some of the prospector search functions are a little underdeveloped Review Source VR Verified Reviewer IT account Director Information Technology and Services Used the software for: 1-2 years ### "Cognism is Brilliant " May 22, 2024 5.0 brilliant and easy to use to create leads and data for email campaigns Pros Data extracting is quick and easy, you can be as granular as you like. Intent is a great feature too. Cons data can sometimes be on there which is out of date or incorrect job titles Review Source EV Erik V. Product Sales Manager Information Technology and Services Used the software for: Less than 6 months ### "Lead Generation made easy" November 24, 2021 5.0 Pros Intent data is very useful, especially if you need to reach the right company at the right time with a bespoke solution. The fact you can drill down to specifics makes it easy to create a great, targeted list of potential leads. Cognism is easy to use (once you figure out a few tips and tricks) :) Cons When in the Prospector or Lists, you can not sort the results by for example "Company" in order to see all the same company contacts grouped together. Review Source Response from Cognism December 3, 2021 Hi Erik, Thank you for leaving us a review! We appreciate you taking the time to share your experience of Cognism with us and other professionals. We have taken note of where we can improve your experience and this information has been passed on to our relevant teams to take action. We are very pleased to see you're having a good experience with us thus far and we'll continue to work hard to ensure that only gets better. Our Customer Service team remains at your disposal for any help you may need. Best regards, Emma Fin E. SDR Computer Software Used the software for: 1-2 years ### "Great Data Providers" May 8, 2024 5.0 Pros Ease of use, Accuracy of data and the improvemnts to my connection rates Cons There is nothing I dont like about this product so far Review Source VR Verified Reviewer Business Development Information Technology and Services Used the software for: 1-2 years ### "The best tool for lead generation" March 14, 2024 5.0 Cognism is the best tool for our sales team, allows our process to run smoothly and efficiently. Pros Cognism is very easy to use, it integrates well with other solutions and consistently provides a variety of lead data Cons Occasionally the data that is provided is not up to date however there is often an alternative working data set that is up to date Review Source RB Rory B. Account Manager Information Technology and Services Used the software for: 1-2 years ### "Great for research and working more efficiently" October 6, 2023 5.0 Pros I like the different search filters that can be used and that you can save them to reuse later. It helps with narrowing down searches and working more efficiently. Cons Nothing really, I haven't used another tool like this before except sales navigator on LinkedIn, but this tool compliments sales nav. Review Source KN Kris N. Account Manager Computer Software Used the software for: 6-12 months ### "Cognism lets me get hold of contacts that would otherwise be impossible to reach" March 1, 2024 4.0 Cognism makes it a lot less likely that I will get stuck calling the same GK/office number for multiple contacts which improves my connected call rate and, by extension, deal generation. Pros I can find mobile/DD numbers for senior contacts much easier than before. I use it very frequently when prospecting but also if my existing contacts have changed/left the business. The web extension is a great feature since I can find numbers via a LinkedIn profile. Cons Sometimes (about 10-20% of the time) the mobile numbers will be wrong or might be a personal number which a person doesn't want to be called on. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.