# Page 7 | Cognism Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 7 - Is Cognism the right Data Extraction solution for you? Explore 255 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/169083/Cognism/reviews

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Cognism

4.7 (255)

[View alternatives](https://www.capterra.com/p/169083/Cognism/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated February 17th, 2026

# Page 7 - Reviews of Cognism

## Showing most helpful reviews

Showing 151-175 of 255 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

JA

Jay A.  
Business Development  
Financial Services  
Used the software for: Less than 6 months

### "One of the best sales tools!"

May 20, 2024

5.0

Pros

Fantastic quality data esepcially mobile. They also have some niche industries I was able to get lots of contact numbers for such as the services/plumbing industry.

Cons

Sometime the rev is not as accuate as Zoominfo but they are as good if not better in everything else.

Review Source

FH

Francesca H.  
Business Development Manager  
Computer Software  
Used the software for: 6-12 months

### "Great Product"

May 2, 2024

5.0

Pros

Easy to use, quick at finding what you need

Cons

Cognism is a straight forward tool, no cons to share

Review Source

AK

Aaron K.  
SDR  
Computer & Network Security  
Used the software for: 1-2 years

### "Simple, East and worth it!"

April 22, 2024

5.0

Overall Cognism is definitely the best tool out there for lead gen, database needs. I highly recommend as it now sits as one of the pillars we rely on most for our demand generation team

Pros

Cognism offers you everything you need from quality to quantity of data for your lead generation needs. Data is updated frequently and allows you to reach out to your target audience, whoever that may be.

Cons

Industry titles could be more specific through sub categories, but this is something they are already working on and it is in beta

Review Source

Dan E.  
SDR  
Information Technology and Services  
Used the software for: 6-12 months

### "Data platform with accurate data "

April 19, 2024

5.0

Pros

It has a huge bank of majoratively accurate contact data for contacts who can often be critical for a campaign/project.

Cons

Some of the prospector search functions are a little underdeveloped

Review Source

SW

Stewart W.  
SDR Manager  
Information Technology and Services  
Used the software for: 2+ years

### "Business-Critical"

December 11, 2023

5.0

Pros

Having implemented Cognism into a handful of different businesses, and therefore having experience of utilising the data in multiple industries, selling to a range of buyers, I can honestly say it's unrivalled for both ease-of-use and data quality. I've explored alternatives time and again because Cognism certainly isn't the cheapest on the market, but also because due dil, and time and again it proves to be the only enerprise data platform worth its salt, particularly for the UK and EMEA. It's a tool I use on a daily basis and wouldn't be without. I'll always come back to Cognism for: 1. Ease of setup and onboarding 2. Intuitive, easy to use for all users 3. Simple and robust integration with Salesforce

Cons

My score would be a 10 but for customer success. My most recent experience has been very hands-off (we literally haven't heard from them since the first week of onboarding). Saying that I don't really know what I'd need them for since it's such an easy to use tool, but it would be nice to hear from them once in a while.

Review Source

dD

diksha D.  
BDA  
Human Resources  
Used the software for: 1-2 years

### "Superb Tool!"

May 2, 2024

4.0

Pros

Cognism is easy to use and best tool to find email id

Cons

I dnt have any bad thing to say for Cognism

Review Source

JB

Jonathan B.  
Sales Development Representative  
Information Technology and Services  
Used the software for: 6-12 months

### "Cognism Data Improved my prospecting"

April 30, 2024

5.0

Pros

It has a lot of phone numbers for the prospects I want to speak to, so I've been having more conversations with our ideal ICP.

Cons

Some of the phone numbers are personal mobile numbers which most prospects don't like getting calls on.

Switched from

[LeadIQ](https://www.capterra.com/p/155935/LeadIQ/)

Cognism has better data for the prospects we want to speak to.

Review Source

SK

Sadie K.  
Account Development  
Information Technology and Services  
Used the software for: Less than 6 months

### "Use of Cognism in our Organisation "

December 21, 2021

5.0

Cognism in general is an amazing platform especially in my role as a ADR. I find it very useful to get persona's email addresses and contact numbers based on the requirements I may have. I also love the fact that we launch campaigns and can monitor the activities . The support system is amazing, if there is any issue your colleagues always help to rectify .

Pros

Cognism in general is an amazing platform especially in my role as a ADR. I find it very useful to get persona's email addresses and contact numbers based on the requirements I may have. I also love the fact that we launch campaigns and can monitor the activities . The support system is amazing, if there is any issue your colleagues always help to rectify .

Cons

Few cons are that alot of data is historic, so you get a lot of bounced emails in campaigns, also the contact numbers are not always the best. I have twice experienced contacting a persona who was the correct name but not the right person, also alot of prospects have advised these are their personal mobile numbers and not business numbers. Another issue I have is that I am unable to add notes accordingly to specific campaign activities, its a little frustrating and although im aware you can build sequences it just isnt working. This needs to be made simpler so we can add notes etc to specific contacts in our campaigns. Ive also experienced issues when we launch campaigns, this needs to be made more effective

Review Source

Response from Cognism

January 5, 2022

Hi Sadie, Thank you for leaving us a review! We appreciate you taking the time to share your experience of Cognism with us and other professionals. We're constantly looking to improve the quality of our data and have a dedicated team for this. Our big focus this year is our Diamond Data which provides email and phone verified contacts to address the new world of working from home to ensure you can still reach your prospects by phone. Many thanks for your feedback regarding making notes for specific contacts. This has been passed onto our product team to take action. We're committed to continuously improving our product and customer service and therefore really appreciate your valuable feedback. We are very pleased to see you're having a good experience with us thus far and we'll continue to work hard to ensure that only gets better. Best regards, Emma

Charlie S.  
Licensing Consultant  
Music  
Used the software for: 1-2 years

### "Great service"

October 6, 2023

5.0

Pros

I'm a big fan of Cognism's general layout, design and ease of use as well as other features such as intent data which I was fortunate enough to trial. My favorite overall is the LinkedIn Chrome Extension that they provide for data enrichment which works amazingly for me, to add prospects into lists and into Salesforce makes my life much easier.

Cons

I'd like to see some more SME prospects though this would provide considerably more difficult for them to implement I'd imagine and perhaps rather niche use cases.

Review Source

VR

Verified Reviewer  
Inside Sales Support  
Outsourcing/Offshoring  
Used the software for: Less than 6 months

### "A very complete and user-friendly software"

March 28, 2024

5.0

Pros

I think Cognism is the most complete, complex, and user-friendly software there is, at this time, and I can say that as I have been using it daily for multiple hours/day for more than 4 months. The web extension is a really great feature, due to its accessibility and user-friendly interaction. It has a very complete database regarding leads, with a lot of verified contact details, along with a great way to better qualify your leads, and not waste time on low-quality ones. Our CSM is very prompt and easy to talk to. He is always there whenever we have a problem and always finds a solution to the problem.

Cons

I would say the thing that I somewhat dislike are the cases in which the Chrome extension cannot get information details from some of the LinkedIn leads, especially from countries in Asia more specifically.

Switched from

[Lusha](https://www.capterra.com/p/198383/Lusha/)[Hunter](https://www.capterra.com/p/161625/Hunter/)[Ocean.io](https://www.capterra.com/p/181991/Ocean-io/)[Scrap.io](https://www.capterra.com/p/265975/Scrapio/)

Better and more complete database of leads with verified contact details, along with better pricing.

Review Source

CB

CJ B.  
BDR  
Internet  
Used the software for: Less than 6 months

### "Top Quality Led Gen Tool"

March 8, 2024

5.0

Pros

As a BDR, using Cognism has been a game-changer. Its intuitive tools have helped me generate quality leads and gain valuable insights into potential prospects. The platform's automation features have saved me time and allowed me to focus more on building relationships with clients. Overall, Cognism has made my job easier and more effective

Cons

One area for improvement with Cognism could be enhancing the customization options for tailored outreach campaigns.

Review Source

RH

Robert H.  
Business development representative  
Information Technology and Services  
Used the software for: Less than 6 months

### "Great Stuff"

April 29, 2024

5.0

Pros

Cognism has been a game-changer for our sales team. The accuracy of their data and the powerful targeting features have helped us identify and connect with high-value prospects. We've saved countless hours on lead generation and are seeing a significant improvement in our outreach success rates. The platform is user-friendly and integrates seamlessly with our CRM, making Cognism an invaluable tool for our salesforce.

Cons

While Cognism excels at providing high-quality lead data, some users might find the platform's focus on initial outreach limiting. Expanding functionalities to include features like lead nurturing through marketing automation integrations or sentiment analysis tools could create a more comprehensive sales engagement experience.

Review Source

zH

zak H.  
Account Executive  
Hospital & Health Care  
Used the software for: Less than 6 months

### "You get what you pay for"

July 27, 2023

5.0

Pros

Let's cut to the chase – if you're looking for direct/mobile numbers for key decision makers within your target prospects, there is no competitor even close to Cognism in the UK.

Cons

Occassionally I have problems with the filtering options, particulary the job function filter. It's not a massive issue but if fixed would be usable.

Alternatives considered

[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[Lusha](https://www.capterra.com/p/198383/Lusha/)

Reason for choosing Cognism

A great salesman and confidence in their UK database. Having trialled the competitors it was clear that Cognisms data was far superior and in line with GDPR.

Review Source

Ania J.  
Sales Development Representative  
Insurance  
Used the software for: 1-2 years

### "Favourite prospecting tool!"

January 29, 2024

5.0

Pros

I've used a number of different tools in the past but Cognism has been my favourite in my role as an SDR. It goes hand in hand with Sales Navigator and makes my job so much smoother. The user-friendly interface and the great insights it provides about companies definitely adds to the overall efficiency. I also really like that it integrates directly with HubSpot meaning I don't have to transfer the details manually.

Cons

Some of the data I have used has been outdated, however the friendly customer support are always open to feedback.

Review Source

AM

Asif M.  
Sales and Marketing Director  
Pharmaceuticals  
Used the software for: 6-12 months

### "Very decent and easy to use prospecting tool"

July 17, 2022

4.0

We wanted a tool for our business that helps us in getting the database for our lead generation and nurturing activities, we found Cognism which has helped us in getting up-to-date accurate data for prospects and easily export it to our database in Hubspot.

Pros

It is very easy to use with great UX of the platform. The customer service is very friendly and offers great aftercare. The chrome extension and integration with LinkedIn Sales Navigator is great for finding out the business contact email of prospects.

Cons

Not all the data provided is accurate, it does get some issues with the provided data. There is no intent feature that is offered by competitors.

Review Source

Response from Cognism

July 19, 2022

Hi Asif, Thank you for leaving us a review! We appreciate you taking the time to share your experience of Cognism with us and other professionals. We have taken note of where we can improve your experience and this information has been passed on to our relevant teams to take action. Regarding the intent piece, Cognism partners with intent data provider Bombora to identify companies that display strong buying signals for your solution. If you're interested in hearing more, please reach out to customerexperience@cognism.com or your account manager for more information. We are very pleased to see you're having a good experience with us thus far and we'll continue to work hard to ensure that only gets better. Best regards, Emma

CT

Cameron T.  
Account Manager  
Computer Software  
Used the software for: Less than 6 months

### "Ideagen x Cognism "

April 22, 2024

5.0

Very friendly staff with great training and processes set up to make end users feel at ease

Pros

The best area of cognism is the ease of use and how friendly it is to the end user. Mobiles are critical in my aspect of work and using this tool has streamlined hte process.

Cons

There is 2 areas I like least: 1) After every week it asks me to log back in which is slightly frustrating 2) There is lots of bells and whistles i dont feel like i always use

Review Source

Jack F.  
Sales Executive  
Information Technology and Services  
Used the software for: 1-2 years

### "Couldn't work in my role without it..."

December 7, 2023

4.0

I use Cognism everyday and my overall experience is that I wouldn't be able to be as successful without it. So it is a very important tool.

Pros

The quality of data available for companies that I couldn't find elsewhere and having the chrome extension tool when searching LinkedIn.

Cons

Occasionally some data is out of date, for example a specific contact may no longer work at the company.

Review Source

CM

Cillian M.  
BDR  
Automotive  
Used the software for: Less than 6 months

### "Great Product to get data"

May 8, 2024

5.0

Pros

Very handy to extract contact information from LinkedIn profiles GDPR compliant Very easy to use Accurate information

Cons

Sometimes it can be a little slow to load

Review Source

CG

Chloe G.  
Lead Generation Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "Really useful "

November 29, 2021

5.0

Really like the team at Cognsim - they are always willing to help. A big shout out to \[SENSITIVE CONTENT\] who have recently been helping us with quite a few queries.

Pros

I really like that we can use Cognism through both Salesforce and LinkedIn. It is really easy to use and the data we have got through the tool is high quality.

Cons

The implementation and mapping to fields in your database. This is more complex than originally thought but once it is set up - it works perfectly.

Switched from

[Lusha](https://www.capterra.com/p/198383/Lusha/)[RocketReach](https://www.capterra.com/p/220134/RocketReach/)

GDPR compliant data

Review Source

Response from Cognism

November 30, 2021

Hi Chloe, Thank you for leaving us a review! We appreciate you taking the time to share your experience of Cognism with us and other professionals. We have taken note of where we can improve your experience and this information has been passed on to our relevant teams to take action. We are very pleased to see you're having a good experience with us thus far and we'll continue to work hard to ensure that only gets better. Our Customer Service team remains at your disposal for any help you may need. Best regards, Emma

Zoe Anastasia V.  
Campaign Manager  
Publishing  
Used the software for: 6-12 months

### "Excellent tool"

October 23, 2023

5.0

Pros

Cognism is super easy to use and very accurate.

Cons

There is nothing I don't like about Cognism.

Switched from

[Lusha](https://www.capterra.com/p/198383/Lusha/)

easier and better useability & better quality information provided

Review Source

RS

Riya S.  
Sales Development Representative  
Information Technology and Services  
Used the software for: 6-12 months

### "Easy to use lead gen software!"

April 22, 2024

5.0

Pros

Makes lead generation easier for sales reps by providing accurate and up-to-date data while also being GDPR complaint and having great integrations with CRM systems too.

Cons

Sometimes it does not cover every industry and has wrong companies under certain industries.

Review Source

CW

Charles W.  
AE  
Information Technology and Services  
Used the software for: 1-2 years

### "If you're looking to enhance prospecting, look no further! "

March 13, 2024

5.0

Pros

It's ease of use and ability to integrate with pretty much everything in a seamless manner. The data is also kept up to date.

Cons

Very little, it does everything and more than what I need it to do.

Review Source

Sebastian D.  
Account Executive  
Information Technology and Services  
Used the software for: Less than 6 months

### "Using Cognism to contact key stakeholders instead of Accounts"

January 26, 2024

5.0

Great, using it on a day to day basis and imagine how my daily routines would look like without.

Pros

The fact that i can more or less bypass switchboards and receptionists completely and get in direct contact with the key stakeholders, saves me a lot of time and calls.

Cons

Nothing really, there are features to be improved as with all systems.

Review Source

Max L.  
Account Exec  
Computer Software  
Used the software for: 1-2 years

### "Good UI, good for BD "

October 23, 2023

5.0

Solid platform, really helped us book more meetings.

Pros

The chrome extension is great, massive time-saver

Cons

The emails could be a little funky if they're not green tick verified, but not much you can do about that .

Review Source

DS

David S.  
Business Development Executive  
Food & Beverages  
Used the software for: 1-2 years

### "Easy and simple to use"

January 30, 2024

4.0

Overall experience has been a good and as mentioned above helped us achieve great things in 2023.

Pros

Targeted data made my job easier, and helped us achieve great things in 2023. I really like the fact that it integrates well with HubSpot. The reporting that they see in the background of how much data you have used, and what you've flagged as incorrect data,

Cons

The incorrect data. But the good thing is they let you flag this quite easily, and make them aware,

Alternatives considered

[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[Apollo.io](https://www.capterra.com/p/158696/Apollo/)

Reason for choosing Cognism

It wasn't my decision. I feel it may have come down to cost and my colleagues preference.

Review Source

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