Who Uses This Software?

Awario is a great fit for both small to medium businesses looking to track brand mentions, monitor competitors, and find sales opportunities; and agencies looking to do the same for their clients.


Average Ratings

28 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $29.00/month
    See pricing details
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • Awario
  • awario.com
  • Belarus

About Awario

Awario helps you monitor important discussions across social media and the Web. Looking to spread the word about your product or service? Engage with customers and build brand loyalty by always being there when they need you? Interested in finding sales opportunities online? Would like to track how the word-of-mouth about your competitors is spreading? How about building relationships with influencers to market your products to (and through) them? Awario will help you with each of those tasks.


Awario Features

  • Audience Segmentation
  • Competitive Analysis
  • Configurable Alerts
  • Customer Engagement
  • Dashboard
  • Impact Scoring
  • Influencer Tracking
  • Reputation Management
  • Sentiment Analysis
  • Trend Tracking

Awario Reviews Recently Reviewed!


One of our highest-ROI purchases of 2018

Apr 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Awario's potential is immense. The key thing it does for us is give us a perspective on the social media conversations that matter for our business - a selection of valuable, actionable posts. For every brand/product you have, make sure to create 3 separate alerts: 1) your actual brand name to see what people are saying about you and get notified when influencers or big publications mention you 2) your main competitor to see which tactics they're using and where they're featured 3) your industry terms to find people interested in your product and engage with them (best to do this with Boolean search). The insights we got with this setup have been invaluable. Here're a few benefits we've seen in under a month of usage: 1) Understanding the language people use when speaking about our product to incorporate it in our website copy 2) Finding actual (hot!) leads within minutes 3) Figuring out high-impact publications that mention our competitors - great possibilities for partnerships there 4) Finding local forums where people are talking about us and stepping into the discussion 5) Same as #4 but for competitors - and joining the conversation as well with our offering. If you're in a competitive niche and are looking for places to bring you traffic/awareness/leads, you can't afford to miss this tool. Awario will pay off for itself within a few hours.

Cons: Setting up searches can be a bit tricky from the start if you want to make them super precise. Spend some time reading their docs on Boolean search and you will be good. Or even get in touch with their support and try and explain what you're looking to do - they'll give you a hand with the setup.

Capterra-loader

If it's out there...Awario will find it!

Aug 14, 2018
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I love how I can set Awario to look for the things that I'm after, and then leave it. The automation on this product is great because I can set email alerts for the specific key words that have been used in my favourite social media platforms and then spend 2 minutes each day reviewing them on email. This saves me a ton of time and allows me to focus on the areas of my business that matter.

I love how I can have numerous alerts set up and change and track them.

I love how I can eliminate the chatter from the social media platforms that I don't enjoy and get rid of them.

Cons: To really get it working for me, I need to spend some time learning how to use the interface optimally. I don't always have time to do this.

Overall: Overall, I'm really enjoying Awario. It finds the keywords that i'm looking for without me having to break a sweat. I love that the blog is useful and teaches us how to use the interface to greater and greater effect each week.

Find Out Who Talks About Your Brand, Discover Influencers, Measure Reach And More!

Mar 23, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Value for Money

Pros: Awario is a great tool to discover who is talking about your brand, whether it's positive or negative with the sentiment indicator.

By using this tool you are getting a great bird's eye view over your brand's public perception, as well as that of your competitors. I set up an alert for my brand, together with the product's keyword and some competitors. This allows me to see the development of the niche I'm operating in over the course of time.

I can get daily reports to see what topics the community is talking about and who is most present.

Especially useful is the influencers tab where you can find new influencers for a potential cooperation.

The dashboards are also super useful to see everything that's going on regarding the keywords you are tracking.

There is also a well done learning center with guides to help you set up your tracking for maximum results.

Cons: It seems to be mostly targeted towards English speaking countries as there is no way to filter by language in the mentions statistics/influencer section. I'm mostly interested in brand mentions in the European market, but get flooded with US mentions that are not as relevant to me. It would be great if I could restrict mentions to specific countries.

The price tag is quite hefty and is probably not suitable for smaller businesses. Data export which is absolutely essential in my opinion comes with a handsome amount of money, so you really have to think if that's a good investment in your company.

The top influencer in my niche is Instagram. I guess there are some quirks to weed out still.

Apart from that, awario is a solid solution for anybody interested in monitoring their brand reach/perception or how well your specific niche is represented on social media channels.

Capterra-loader

Keeps you alert about what people are talking about!

May 09, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Tracking key words or what people are talking about being greatly used in our company. We set up an alert and then when we find a person asking about services we provide, we can message them directly and connect.

Cons: Some time the program moves slow, I am not sure if this is my internet connection or that it is they are getting a lot of requests. However, after this is set up, we just log in once a day and check, so it's not a big deal.

Overall: it increased our awareness of what people are talking about on the net without us having to do searches each day.

Capterra-loader

Excellent for monitoring of brands, people, and news. I would highly recommend this SAAS to anyone.

Feb 15, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is easy to setup and gives you very fast information on any easy to read dashboard but the best part is that is that you can generate leads by responding to comments online at an amazing speed.

Cons: I wish there were easy ways to narrow your search but I haven't been able to set my keyword parameters so that I filter out alot of stuff that isnt relevant but I suspect this is what they are working on now because its algorith has been getting slowly better.

Overall: social media and web monitoring of brands, competition, and personal mentions.

Amazing product that does SMM for you

Apr 12, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Recently started using Awario and it made my job so much easier. Awario finds the complete profile of how my client performs on social media. It's all there: breakdown by good and bad mentions, language, country, social media source, etc. I simply present all that info with nice reports that Awario also does for me. I've also managed to find plenty of new prospects for clients since I bought Awario by replying to brand mentions, industry mentions and most of all mentions of competitors. This tool is a perfect solution if you want to keep an eye on brand's reputation and find new clients in a painless way

Cons: Some features could be not that easy to find - ex Boolean search. But the support team is amazing, they helped me with everything in no time

The best option for the money

Apr 14, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: We had paid literally 7 times the amount we paid for this. Overall, the results it returns are on par with those of the more expensive one.

Cons: Not sure, as it does what we need. Perhaps we will uncover a few weaknesses down the road but for now, it works great.

Overall: We are able to see mentions of our brands all over the web. There's no way to properly do it manually, so this not only saves us time, but we get a much better overview of what is being said about our brands.

Capterra-loader

Like owning a real-time search engine of your own

Apr 18, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Above all, I love the fact that Awario tracks web mentions in addition to social. Most similar tools will only give you social data (often at a higher price). I love the technology behind this tool - I know building a search engine is no easy task.

Awario's being developed by a young team, they're very responsive and improving the product quickly. I've seen feature ideas of my own (white label reports) added within a month, at no extra cost.

It's still a relatively new product that's only starting to gain the word of mouth, and I'm excited to be among the early adopters. In a year from now, I think Awario will be part of every online entrepreneur's toolkit (and probably worth 10x its current price).

Overall, this tool is for you if you're looking to monitor mentions of anything online and across social: your brand, competitors, trends, etc.

Cons: I think the way Reach is calculated for web mentions could be improved. Also, I wish the team could add LinkedIn tracking.

Overall: Finding people interested in my service, and discovering good platforms to promote my business by monitoring competitors.

Capterra-loader

Good product that keeps getting better

Apr 23, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I started using Awario because of its price - it's much cheaper than similar products on the market. I soon realized it's also not worse than Mention, brand24, etc. It has all features necessary for monitoring and it also keeps improving what seems like every week. All in all, I love the product, and can't wait to see what other features these guys will come up with.

Cons: It can be a bit tricky to set up an alert at first: you have to specify the language, location etc before creating an alert - otherwise it will look for everything. You can edit the alert later, but some of your limit will be used up by this point.

Overall: I found new lead opportunities, prevented a potential social media crises, and kept an eye on what the customers say abound the company that I work for.

Capterra-loader

Great app for your SMM needs

Apr 25, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use application which provides more data than other tools.

It helps me to promote my own company and saves much time.

Nice statistics for SMM research. Plus I can mange social activities from Awario directly.

Cons: No option to manage users, as I would like to share some work with my assistance.

But I heard they already work on it.

Overall: It help me daily to promote my company in socials.

Capterra-loader

Awario's email is the #1 email I look at every morning

Apr 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: What I like most of all is that every morning Awario send me an email with a list of all kind of influenecers mentioning our brand, and a list of all websites who mentioned our brand or linked to us. This gives so many insights on what to do, helps to find all kinds of bottlenecks and (the most important for me) helps to react timely. A real day-saver for me!

Cons: They're that good that I cannot name any cons actually ) Plus they've got a really great support team/account managers.

Great product for brand awarness

Apr 28, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The fact that it monitors my keywords/phrases and I'm able to check out what the competition does + if my post are getting visible on the social media

Cons: Almost none. At the beginning here was just the feeling/question if I have everything set up correctly. But a quick email to support solved this - they confirmed that everything was OK + added a small suggestion, that tweaked the search results.

Overall: I'm aware of the competitions moves & what people talk about (on my selected words/phrases)

Capterra-loader

Not just another one SMM tool, but my personal assistant ;)

Apr 19, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Awario is one of my favorite SMM tools I've ever used and here are my personal pros:

- plans and pricing

- Boolean Search feature

- sentiment analysis

- white-label reports

- customer support

Cons: Awario does not support LinkedIn, though as I know it is a common problem for most of SMM tools. Hope they will implement it in the nearest future.

Overall: Awario helps me to get valuable data and I don't need to spend hours filtering received information. And as we all know - time is money.

Awesome tool which can be used in many different ways

Mar 19, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Awario is backed by one of the SEO giants. This tool can be used for social media monitoring, Lead generation, Brand Reputation, etc One of the awesome tools I have been using

Cons: At present, it has a limited social media like twitter and youtube but I believe it will eventually add many other social media apps.

Overall: This can also be used as a tool to identify the influencers in your niche and also have Boolean search which is a great option in awario to neglect unwanted mentions.

Fantastic social mention monitor

Jun 08, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Lots of sources, very granular mention checking with advanced filters and boolean checks. You can request different reports with granular filters.

Cons: I wish the engine was better able to filter out spam sites or at least provide some sort of filter to take these out. Also would be great if there was more data about the influencer score of the source where the mention happened + more sources.

Overall: Thorough social media mention tracking

Capterra-loader

nice way to keep up with Twitter

Apr 17, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like Awario because it lets me know what's happening on Twitter without me having to do searches myself. It also lets me reply or get involved in conversations easily.

Cons: This may be an option I'm not aware of, but I wish I could reply to messages without going to the Twitter website. Perhaps a built-in way to do this via the API or selecting a Twitter app I already have on my computer?

Overall: Great way to keep up with social media.

Capterra-loader

I'm very lucky to find Awario , because it literally saved my work!

Apr 14, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Among other similar tools I'd like to stress such advanced features as Boolean Search and Sentiment analysis. With this app I can find exactly what I need and participate in discussions directly from it.

Cons: Maybe I'd like to have more training materials and workflows with using cases (e.g. leads generation), but was provided a superb customer support! :)

Overall: Price, features, customer service and it saves my time.

Easy social media monitor but not the best one

Jun 06, 2018
3/5
Overall
5 / 5
Ease of Use
2 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Awario is a good social monitor for bussiness or brand.

You can track keyword, brands, name or specif words. Is really good for twitter,

Is easy to use

Easy to config.

Really good filters

Nice UX

Cons: Awario is not really good on picking mention on the web on general.

I use other app and get better result for picking links or mention on magazines, blog, forums or other media.

So if u wanna track new link or mention outside of social media awario isnt for your.

Also not very good for instragram or other socialmedia like youtube.

Yes work amazing for twitter

I hope they improve the crawler because they have a good product, but cant be so much good

Overall: I monitor social media, mostly twitter.

Bad customer service, not recommended.

Aug 22, 2018
3/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Pros: Decent functionality, but not truly useful, at least at the level I have access to as a professional user.

Cons: Lack of delivering on the service level that was promised. Confrontational and unhelpful customer service.

Overall: Decent idea, but due to lack of vision, seems like they are not in business for the long haul. Would go with other competitors who are more interested in growing features and delivering a great service.

Capterra-loader

Got this software as a Lifetime Deal, I love the daily email.

Mar 16, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This software tracks for keywords you specify on social media and the Internet at large. It can be very useful if you need to monitor your brand.

Cons: The crawler doesn't seem to cover all the corners of the Internet just yet, but I can see that it's improving.

Overall: Passively monitoring for mentions of my brands on the Internet.

Best tool to know what people are talking about on the web

Apr 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Awario has given me the power to know exactly what people are talking about me on the whole web. The part which I love about this software is you get instant notifications real-time whenever someone talks about your keywords in Awario.

You can add multiple keywords to track.

The tool can be used to:

- Keep and maintain brand presence

- Close Sales

- Find out new prospects who are searching for a specific solution

- Backlinks opportunity

Cons: I'm limited to 100k mentions a month which sometimes I feel is a little less. However, most of the times it works like a charm so nothing to worry here.

One of the finest alerting software

May 09, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Very user-friendly. Alerts right away it finds your keyword and lets you interact with the publisher.

Cons: Sometimes it doesn't refresh automatically and you have to do it by yourself. You cant go the exact tweet outside the app.

Great social listening tool, does not provide anything extra than the other social listening tools.

Apr 17, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like that it's a clean and easy to use interface. In addition to that, the app is fast and intuitive. It provides you all of the necessary social listening and monitoring tools.

Cons: Not much in the software that can't be done with other listening and mention platforms. I can't say I see the monetary value in the platform that makes it unique from the others. It is a good platform, but it's just not something outstanding quite yet. I know the road map features are coming though.

Overall: Social listening and monitoring of specific terms, keywords or mentions we wanted to track.

Capterra-loader

Awario is young but is powerful and gains strength constantly!

Jul 03, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Awario offers a calming environment for a software like this. That might seem like an odd comment but competitor software can often be quite frantic and a little bit...everywhere. It's quite easy to follow, add alerts to and offers very good results. The graphs are also beautiful and VERY presentable!

Cons: It does miss some results I've found but the algorithm is being perfected constantly. It can look a little dated in places too, but it does it's job and does it well!

Definitely what I was looking for without making me feel like some sort of data scientist

Mar 10, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: What I like about Awario was how everything was presented. It was easy to see where people were talking about my products/brands, without me having to create a bunch of filters and connect to a bunch of platforms. It's really clean and I can quickly show stakesholders in my company what's happening.

Overall: Knowing where people are talking about my company's products allows us to also monitor if there's support issues that we are unaware of, as well as potential opportunities to do more conversations.

Capterra-loader

Great app for Social Media & Web Monitoring Tool

Apr 03, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like so much that the app it's very easy to use. I see so much value in their deeper analysis for Social Media, everything in one place. Great to set alerts and create reports.

Cons: I don't like that my first time using it, I needed few hours to see deeper results. After that it works great and very fast.

Overall: I use Awario to have a global view of my business brand in seconds. The app has a great value for companies and entrepreneurs. I've moved from Hootsuite to Awario.

Capterra-loader

Awario does all the hard work for you

Sep 14, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've set Awario up once and now I can relax knowing that my daily emails will keep me posted on important mentions.

Cons: I can't think of anything I don't like about Awario!

Overall: Awario is simple to use but offers an extensive service. Customer support is prompt, efficient and super helpful. I would highly recommend!

Alerts when you're mentioned.

Apr 04, 2018
2/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: I don't have to pay anyone to find stuff in mentioned in so i can respond. If it works right, it's a big time saver.

Cons: It doesn't always find everything, a d there are plenty of false alerts. Things like that can waste time.