# Page 2 | Sopro Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Sopro the right Lead Generation solution for you? Explore 60 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/169266/SoPro-Social-Prospecting/reviews

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Sopro

4.7 (60)

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Last updated March 13th, 2026

# Page 2 - Reviews of Sopro

## Showing most helpful reviews

Showing 26-50 of 60 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

CA

Conrad A.  
Data Analyst  
Environmental Services  
Used the software for: 6-12 months

### "Future Energy Solutions"

November 7, 2023

4.0

Pros

Our email campaign has led to a number of great opportunities and the volume of contact details is great. Additionally our account managers have been supremely helpful in customizing our campaign and providing regular updates on trends.

Cons

Initially some contacts were not necessarily appropriate targets for our services. This obviously is driven by our selection of criteria. However, some additional guidance on how best to approach this assessment would be appreciated.

Review Source

Response from Sopro

February 14, 2024

Hi Conrad, Thanks for taking the time to leave us this review. We're really pleased with the new business opportunities from your campaigns. As always, please do reach out if there's anything you need. Looking forward to continued success! Best, Simon, Customer Success

JP

Jenny P.  
Managing Director  
Management Consulting  
Used the software for: 1-2 years

### "Building a Successful Pipeline"

January 15, 2021

5.0

SoPro are incredibly proactive, right from the initial implementation through to ongoing support from both an Account level and also an operational perspective. The thing that has impressed us the most has been the consistent overview of our campaign's performance and continuous suggestions as to how to enhance our lead rates, especially during the challenging past 9-months where we have altered our approach to the Industry's feeling both the brunt and benefit of the pandemic.

Pros

SoPro gives me up to data information on the performance of my direct marketing campaigns at any time, which is important to ensure we optimise our marketing performance, and can make immediate changes where required.

Cons

Unfortunately the CRM system that we utilise does not easily integrate with SoPro, which makes it slightly more difficult to integrate our various marketing approaches.

Reason for choosing Sopro

Overall value for money and proposed service.

Review Source

EP

Emma P.  
General Manager  
Management Consulting  
Used the software for: 2+ years

### "Have used for many years and never found a better alternative!"

December 9, 2020

5.0

Pros

We have been working with Sopro for numerous years and have not found another service which delivers the same great return on investment. All of our campaigns have been successful and the team are always looking at different ways to ensure optimum engagement. We can see clearly through the portal how well each campaign is running, how many credits we have and who has been engaged. The team are friendly, always available and most importantly have worked hard to understand our business so they can help achieve our goals.

Cons

We have not experienced any significant issues and where we have had a lack of understanding the team have been on hand to help.

Review Source

PS

Paul S.  
Managing Director  
Design  
Used the software for: 6-12 months

### "5 star customers service "

November 27, 2020

4.0

We've tried various lead gen approaches in the past including hiring an agency and then an experienced consultant. SoPro has been the most effective option.

Pros

With SoPro, we're reaching many more prospects than we have before and the lead rate is higher. In a normal economy. I don't doubt we'd have converted many more too. The system needs more input and management to monitor, measure and refine but SoPro do that very well and help us with that. And as with all deep software apps, its takes time to get used to the interface and to get the data and reports needed but again, SoPro are very good at helping with that. Its a very positive experience, I like the flexibility and control it gives us and it all means we can just concentrate on nurturing leads.

Cons

Nothing so far and it's been nearly 12 months.

Reason for choosing Sopro

So Pro is better value, offers the potential for much better results and helps us test markets/audiences quickly and cost effectively.

Review Source

SJ

Steven J.  
Sales  
Financial Services  
Used the software for: 1-2 years

### "A good Company overall"

March 10, 2023

3.0

overall they were great and got some good deals but needed better consistency or it needed to better priced

Pros

Got me into some brilliant businesses i would've struggled to access so really helped me to hit Mid market Businesses

Cons

Expensive and when it got good deals they were great but it wasent consistent enough for me and this is the issue long term.

Review Source

SE

Sam E.  
Sales  
Packaging and Containers  
Used the software for: Less than 6 months

### "Pretty good. "

October 25, 2022

5.0

The guys at SOPRO are great, helpful, responsive and nice. But the lead recording data is off.

Pros

Being able to review who has seen our content on the website is a helpful tool. The total data available is great.

Cons

The leads. I would say 1/4 of leads received are not actual leads. Also, only a positive response should be recorded as a lead.

Review Source

Response from Sopro

January 13, 2023

Hi Sam, Thank you for taking the time to leave us a review. As always if there is anything more we can do to support you, just drop us a line.

OP

Oscar P.  
Senior Business Development  
Financial Services  
Used the software for: Less than 6 months

### "Fantastic Experience so far, great product and great team"

December 22, 2022

5.0

The Sopro tech and team have been great. The objective of starting with Sopro was to get an increase in leads which has been achieved. The team have also been fantastic, we have regular check ins and they provide guidance to help optimise our campaigns. From the sales team through to the account managers & data they have all been a pleasure to deal with. Big shout out to \[SENSITIVE CONTENT\]

Pros

The Sopro software has done a great job of emailing a large target audince, through consistent messaging and following up we've seen an increase in leads generated

Cons

The platform is great when you are on it but it would be good to get some date sent over via email as a snap to avoid having to migrate over to another platform to check in

Reason for choosing Sopro

Sopro were recommended

Review Source

Response from Sopro

January 13, 2023

Hi Oscar, thanks so much for taking the time to leave us a review. We're over the moon that our product and service is making such a positive impact on your business. As always if there is anything more we can do to support you, just drop us a line.

ST

Sam T.  
Donations Manager  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "SoPro from small charity perspective"

February 15, 2023

5.0

Pros

Very easy to use and the feature set is extensive. The SoPro team has been great every step of the way too.

Cons

The ability to differentiate between an individual or business lead when integrating with salesforce would be great, but maybe not possible.

Review Source

Matt F.  
Managing Director  
Accounting  
Used the software for: 2+ years

### "Superb! An invaluable business development tool."

November 23, 2017

5.0

Increase in leads and profitability.

Pros

A low level of technical knowledge is required in order to leverage huge lead generation results and ultimately business development opportunities.

Cons

It's not free...but then i wouldn't expect a tool of this quality to be, so other than that i'm completely satisfied.

Review Source

MT

Mark T.  
Managing Director  
Design  
Used the software for: 1-2 years

### "An excellent new business tool"

May 21, 2020

5.0

SoPro are very responsive and decent people to deal with. Response times are excellent and they are always willing to explore ideas. I have recommended them to others before and will do so again.

Pros

It's very flexible, you target only industries and companies within that suit your profile/target list so no wastage. The ability to tailor language and messaging is vital, and the frequency of the automation and change of tone delivers results.

Cons

There are no real cons worthy of mention.

Review Source

Nick W.  
Managing Director  
Professional Training & Coaching  
Used the software for: 1-2 years

### "Absolutely incredible - transformed our business! "

May 20, 2020

5.0

We relied heavily on returning buyers and whilst the percentage is incredibly high (for which we are very grateful) we really needed to bring in some new leads, new prospective customers. In short, we needed to fill the sales pipeline!

Pros

SoPro make it work and make it easy! Their ideas, their writing, their integration, their service goes above and beyond all expectations. Our account manager has been outstanding - really listening to our needs and coming up with great ideas and solutions to drive leads to our business.

Cons

Nothing - it provides everything we need and more!

Reason for choosing Sopro

We needed to build a sales pipeline quickly and effectively. The alternative and old school ways of using quickly outdated marketing lists just wouldn't cut it.

Review Source

SJ

Steven J.  
Partner  
Financial Services  
Used the software for: 2+ years

### "Marketing activity"

January 22, 2021

5.0

Yes very good, a friendly helpful group.

Pros

Will help me break into markets I would not have previously considered.

Cons

Initially trying to understand the portal, I can be slow in understanding new software.

Review Source

JW

Jared W.  
CEO  
Information Technology and Services  
Used the software for: Less than 6 months

### "SoPro expertise"

September 30, 2021

5.0

Fantastic! The SoPro team know what they are doing. We got the most out of SoPro by letting them do what they do best. They know how to maximise your potential leads, so let them!

Pros

I like the fact that it is easy to use, but also the team at SoPro are so helpful, accommodating, and are experts in what they do. They suggestions they have made to our lead generation have had massive positive effects for us.

Cons

Nothing - easy and painless, nothing to change.

Review Source

DH

Dean H.  
Sales Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "Automate the process of getting new leads "

May 4, 2021

5.0

We are seeing more leads for the investment compared to other methods of attracting new leads

Pros

I like that all the new customer acquisition costs are fixed Great HUB with great reporting and specific company information

Cons

We had to setup another CRM to integrate with SoPro so that new leads could be progressed further by internal sales

Review Source

JO

John O.  
COO  
Computer Software  
Used the software for: 2+ years

### "Sopro our lead generation engine"

June 11, 2020

5.0

Pros

Flexibility with working with the Sopro organisation they have a good understanding of our business

Cons

there are no features i am missing........

Review Source

AL

Adrian L.  
Managing Director  
Information Technology and Services  
Used the software for: 1-2 years

### "Insight at your fingertips"

December 3, 2020

5.0

Pros

The SoPro platform has been built to provide the insights you need, rather than being cobbled together as an all-singing, all-dancing dashboard that doesn't focus on why you need the insights in the first place. The platform is easy to use, yet comprehensive. It clearly benefits from significant user-testing, as it is really intuitive. In effect, there is no real learning curve to deal with making it easy to dip in and dip out having obtained the answer to the questions you may have.

Cons

The landing page is a bit busy, but that's about it.

Review Source

jW

jake W.  
Chief Commercial Officer  
Computer Software  
Used the software for: Less than 6 months

### "Great piece of software"

July 28, 2021

5.0

Pros

great access to market, great team - good design

Cons

not much - size of data set applicable to us

Review Source

Bob B.  
Managing Director  
  
Used the software for: Less than 6 months

### "A great deployment of software to enable efficient human led interaction"

January 2, 2018

4.0

Revenue generation

Pros

The core idea and process. An obviously needed service that everyone should have automated, but nooone else as really done it well

Cons

A few rough edges where it's clearly still developing, but I'd rather that than something that didn't keep improving

Review Source

PM

Peter M.  
CEO  
Information Technology and Services  
Used the software for: 6-12 months

### "Sysmax Multi- Sector Marketing Analysis "

November 26, 2020

4.0

As Sysmax penetrates new sectors during the pandemic having a tool that can test reaction to messaging has been a great value addition for Sysmax. It has proven the potential of our systems to go global and pan-sector.

Pros

Ability to work independently of internal resource at scale.

Cons

Potential improvement in reporting analytics but good as they are.

Review Source

LB

Luke B.  
Director  
Facilities Services  
Used the software for: 6-12 months

### "Brilliant marketing software"

January 22, 2021

5.0

Pros

The specificity of filtering out wasted emails, testing, measuring and adapting our campaign according to the data received.

Cons

Bad timing on our part. Low tail-end of campaign followup (we have enlisted another company to continue where the SoPro product ends)

Reason for choosing Sopro

Best fit for our company

Review Source

Linsay D.  
Founder, Marketing Director & Mentor  
  
Used the software for: 2+ years

### "Excellent piece for your B2B marketing mix"

December 14, 2017

5.0

Pros

Speed, reach and ability to adapt messages and audience profiling. The SoPro approach enables you to quickly reach a well-targeted audience using Linkedin's profiling parameters.

Cons

The parameters of LinkedIn profiling can prove limiting (e.g. employee size, lack of turnover information)

Review Source

Julian C.  
Partner  
  
Used the software for: 6-12 months

### "Finding relevant leads couldn't be easier with SoPro"

November 9, 2017

5.0

Pros

Set up was easy. Having used similar lead generation software I worried that set up would be admin heavy an tedious. NOT SO. From the time it took to set up to the time i received my first lead was exceptionally fast!

Review Source

CW

Chris W.  
Managing Director  
Education Management  
Used the software for: Less than 6 months

### "More than just a software platform"

May 21, 2020

5.0

SoPro have enabled us to scale up our ability to generate leads and at the same time, free up our sales people to focus on what they do best - selling!

Pros

Although the SoPro core product is intuitive and comes with plenty of functionality, what we value most is the support we get from SoPro. It's one of those products where how you use it, makes all the difference. And in that respect, being able to talk directly to the people at SoPro and tap into their recommended best practice was hugely valuable.

Cons

We've not encountered any limitations in the software (yet!)

Review Source

BR

Brenna R.  
Sales Operations  
Logistics and Supply Chain  
Used the software for: 6-12 months

### "SoPro - Customer Review"

December 9, 2020

4.0

Pros

The SoPro software was easy to use and provided helpful dashboards to present to leadership.

Cons

I do not believe that there are any improvements I could suggest for the software.

Review Source

SB

Sarah B.  
Business Development Director  
Events Services  
Used the software for: Less than 6 months

### "Great tool and wonderful customer service "

June 5, 2020

4.0

Pros

We have been using SoPro for the last few months and have been impressed so far with the amount of prospects that we have been introduced to. The numerous additional tools are really useful, once you get used to navigating them, and the customer service is second to none - they are always happy to jump on a call and very quick to respond via email. Overall, Ive been very happy with the service so far.

Cons

Takes a little while to understand the numerous different tools

Review Source

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