--- title: "Smile.io Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Smile.io Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more." source_url: "https://www.capterra.com/p/169446/Smile-io/" page_type: "product" language: "en" --- # Smile.io Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Smile.io ## What is Smile.io? Smile makes it easy to create a fully branded loyalty program that keeps customers coming back. Reward purchases with points, offer exclusive VIP perks, and thank your biggest fans for sharing with friends. Run engaging promotions like 2x points weekends and special VIP pricing to drive conversions, amplified across every channel with Klaviyo. Powerful analytics give you clarity, confidence, and benchmarks against top brands. Join thousands of Shopify merchants growing with Smile today! - Create a powerful loyalty program in minutes — points, VIP, referrals & more - Customize every detail to match your brand's look and feel - Embed loyalty on product pages, at checkout, with a modern loyalty page - Loyalty Hub: Offer the ultimate home for rewards inside customer accounts - Deeply integrated with Klaviyo, Judge.me, Gorgias and 30+ other tools you love ## What is Smile.io used for? [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Referral](https://www.capterra.com/referral-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/) Overall rating Based on 67 user reviews Reviews sentiment Positive 97% Neutral 3% Negative 0% Starting price $15 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Smile.io?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://smile.io&name=Smile.io) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Smile.io 4.9 (67) VS. [### Guusto](https://www.capterra.com/p/186209/Guusto/) [4.9 (3,786)](https://www.capterra.com/p/186209/Guusto/reviews/) Starting Price $15 Usage Based, Per Month Starting Price $4.8 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.9 (67) Ease Of Use 4.9 (3,786) Value For Money 4.7 (62) Value For Money 4.9 (3,410) Customer Service 4.8 (59) Customer Service 4.9 (3,470) ## Smile.io alternatives [Kangaroo](https://www.capterra.com/p/149363/Kangaroo-Rewards/) [4.9 (255)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [RepeatMD](https://www.capterra.com/p/10009042/RepeatMD/) [4.4 (190)](https://www.capterra.com/p/10009042/RepeatMD/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Tremendous](https://www.capterra.com/p/197141/Tremendous-Rewards/) [4.8 (513)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/) [4.8 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/169446/Smile-io/alternatives/) ## FAQs about Smile.io Overview ### What problems does Smile.io solve? Smile.io solves the challenge of launching and managing a loyalty program without custom development, manual upkeep, or checkout friction. It helps ecommerce teams, small business owners, and retail operators drive repeat purchases, referrals, and VIP engagement while keeping online and in-store rewards synchronized through Shopify and POS integrations. Answer based on 44 reviews Overview ### Which roles and teams benefit most from Smile.io? Smile.io is most used by business owners, founders, and executives who want to increase repeat purchases and customer retention through loyalty and rewards programs. Marketing teams use it to drive engagement and referrals, while customer service staff rely on it to manage points, answer rewards questions, and improve the post-purchase experience. Answer based on 66 reviews Talk to an expert ### More questions? Ask our experts Overview ### What company size and industries is Smile.io built for? Smile.io is built for small ecommerce brands on Shopify and BigCommerce, with 92% of reviewers from small businesses and Retail leading at 36%. It also serves Food & Beverages at 9% and Apparel & Fashion at 8%, with customer loyalty as the most common use case at 56%. Answer based on 67 reviews Features and Usability ### What are the key features of Smile.io? Smile.io offers core loyalty features like points-based rewards, referral programs, VIP tiers, coupons, and rewards management. Reviewers most often highlight its easy setup, intuitive dashboard, customizable branding and earning rules, plus Shopify and Shopify POS integration for earning and redeeming points across online and in-store purchases. Answer based on 44 reviews Pricing ### How much does it cost and what fees or limitations are included? Smile.io starts at $15/month for the Essential plan, with Standard at 79, Growth at 199, and Plus at 999. A free version and free trial are available. Reviewers describe the pricing as transparent and reasonably priced, but note some advanced features and customization are limited to higher-tier plans. Answer based on 10 reviews Integrations ### Which third-party tools and platforms does Smile.io integrate with? Smile.io integrates with over 20 third-party tools, including Klaviyo, Loox, Gorgias, HubSpot CRM, Mailchimp, Omnisend, Recharge, and Judge.me. Its catalog also includes Dotdigital, Privy, Re:amaze, Okendo, Sendlane, Campaign Monitor by Marigold, Bronto Marketing Platform, and others for email, support, reviews, and subscriptions. Answer based on 8 reviews Getting Started and Support ### What training and onboarding options does Smile.io offer? Smile.io provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation offers written reference material and videos provide self-paced walkthroughs for learning key features and setup steps. Answer based on 1 reviews Getting Started and Support ### What customer support options does Smile.io offer, and how do users rate the experience? Smile.io offers email/help desk, a knowledge base, 24/7 live rep, and chat support. Users generally describe support as responsive, helpful, fast, and available when needed, especially during onboarding and routine changes. A recurring frustration is that product updates can arrive without warning, occasionally causing disruption. Answer based on 12 reviews User interface ### Is Smile.io easy to use and manage? Smile.io keeps loyalty program management simple with a clear dashboard, straightforward setup, and an interface that most teams learn quickly. Small business teams and Shopify merchants often find daily reward, points, and referral tasks easy to handle, though some users want smoother customer search, more customization, and clearer reward flows. Answer based on 19 reviews ## Features AI summary Based on 1,802 Customer Loyalty reviews Capterra data shows that buyers of customer loyalty software rank the following features as their top priorities: - **Loyalty Program** (**43%** of reviewers rated this feature as critical) - **Rewards Management** (**39%**) - **Third-Party Integrations** (**50%**) Smile.io supports all three of the features reviewers value most: **Loyalty Program**, **Rewards Management**, and **Third-Party Integrations**. Together, these capabilities help businesses build repeat purchase programs, manage customer rewards more effectively, and connect loyalty data with other systems, allowing teams to create more consistent customer experiences and strengthen long-term retention. Loyalty Program 4.9 (40) 85.00% of 40 reviewers that rated this feature as important or highly important Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Rewards Management 4.7 (23) 86.96% of 23 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Third-Party Integrations 4.8 (28) 82.14% of 28 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Customizable Branding 4.6 (28) 85.71% of 28 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding Customer Activity Tracking 4.8 (21) 76.19% of 21 reviewers that rated this feature as important or highly important A report showing what actions customers perform Referral Tracking 4.5 (21) 85.71% of 21 reviewers that rated this feature as important or highly important Log and store the source of contacts/leads Smile.io 30 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Customer Activity Tracking: A report showing what actions customers perform - Customer Profiles: Record customer information, purchase history, and other notes - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Email Marketing: Create and send email blasts/campaigns - For Customer Referrals: For customer referral programs / referral marketing products - Gamification: Games or game-like elements to track progress and reward accomplishments - Incentive Management: Manages incentive programs such as profit sharing, stock awards, and individual bonus plans - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Membership Management: Database of members to track personal information of individuals and families - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Point of Sale (POS): Accept and process customer payments for products or services using hardware and software - Referral Tracking: Log and store the source of contacts/leads - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Transaction History: Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period --- Get Advice We can help you find the software with the features you need. Features 4.7 (67) 4.7 Based on 67 reviews ## Pricing Value for money 4.7 (62) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/169446/Smile-io/pricing/) Free $0.00 It includes: - Points Program - Referral Program - Program Branding - Multi-language support (20+ languages) - Works seamlessly with Shopify POS Essential $15.00 Usage Based,Per Month It includes: - All Free features, plus - Dedicated loyalty page - Free product rewards - Nudges - Analytics & reporting - Shopify Flow integration - 1 integration (e.g. Klaviyo) Standard $79.00 Flat Rate,Per Month It includes: - All Essential features, plus - Bonus Events - Embed points on product pages - Promote points on order thank you page - Subscriptions & gift card rewards - Loyalty segments, ROI and CLV insights - 2 Integrations (e.g. Klaviyo, Judge.me) Growth $199.00 Usage Based,Per Month It includes: - All Standard features, plus - Loyalty Hub (for signed in members) - Redeem at checkout (Shopify Plus) - VIP tiers & Points expiry - Performance Benchmarks - 25+ pre-built reports - Unlimited integrations Plus $999.00 Usage Based,Per Month It includes: - All Growth features, plus - Migration and launch plan - Quarterly program monitoring - Priority support - API access - 30+ specialized reports - SOC-2 Compliance - Preferred pricing for multiple stores - High-volume pricing available Value for money 4.7 (62) 4.7 Based on 62 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Omnisend](https://www.capterra.com/p/153508/Omnisend/)[ Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[ Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[ Okendo](https://www.capterra.com/p/176189/Okendo/)[ Dotdigital](https://www.capterra.com/p/151213/dotmailer/)[ Gorgias](https://www.capterra.com/p/155357/Gorgias/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (59) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (59) 4.8 Based on 59 reviews ## User reviews Overall rating 4.9 Based on 67 reviews Filter by rating 5(60) 4(5) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent LC Leila C. Owner, Designer Arts and Crafts ### "Easy app to add value, engagement" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 3, 2026 My experience with the Smile.io app has been smooth and seamless. It seems well-designed and intuitive. It's a great way to add value for customers and increase engagement with my business. Pros It was very easy to set up and integrated well with my website. Customers were earning and redeeming rewards right away. The admin is easy to navigate and understand. Cons There are several ways for customers to earn rewards, but I would like to add custom options specific to my website. Perhaps that is possible, but not on my plan. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NR Nancy R. Owner Retail ### "Over five years of a five-star experience" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 3, 2026 Overall I am very happy with the user experience and the setup process. We have been using them for over five years and it has been a great situation. They have excellent customer support too. Pros The seamless integration with Shopify makes it easy to work with customers in-store and online for a good customer experience. Cons The cost is high but it is understandable. I do wish the rewards were some kind of UPC code or a way to make the interface easier. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JE Jenna E. Marketing Manager Apparel & Fashion ### "Makes Rewards Easy" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 2, 2026 Overall, they've been great! I'm grateful for the customer service team as well because they have been quick to respond. Pros Everything feels so easy to make updates, which I am so grateful for! It's user-friendly so our team can go in and make changes as needed. Cons I've found that Smile will make changes to their program often without warning. We've experienced issues when updates were made to our POS system, and it took us off guard. Switched from [Yotpo](https://www.capterra.com/p/144389/Yotpo/) There were just too many issues for the last one and barely anyone used it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ES Eva S. Founder Retail ### "Smile is Terrific" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 28, 2026 Great! I'm a very satisfied customer. The customer support is great, the features are great. It's all very good. Pros I really like this product, it's easy to set up and easy to use, for myself as a store owner and for my customers as well. If I ever need support, they are there for me. I've been with them for years and I'm not planning to change. Cons Can't think of anything.. I'm really very satisfied. It's a very good company and I'm satisfied. I don't know of any cons. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DG Douglas G. Sr. Ecommerce Marketing Manager Retail ### "Big Smiles for Smile.io" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 27, 2026 In one word, excellent! We probably haven't used the full potential of Smile, but just what we have been able to do has increased our customer loyalty and built lifetime value for many of our customers. It's been a very succesful part of our offering to customers and increased our brands legitimacy and authority. Pros Smile was very easy to set up and adjust for each of our 3 brand websites. We were able to offer a simple rewards program within minutes. And we are able to easily adjust the program when we are running promotions. Cons Can't think of anything too negative. They have been adding features over the 5+ years we've been using the app that have addressed any concerns we had. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User E-Commerce Manager Retail ### "Customer satisfaction" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 27, 2026 Our experience with this platform has been very positive overall. The Customer Support team is responsive, helpful, and always available to assist whenever needed, making the onboarding and daily operations smooth. Pros The system is easy to use, allowing our team to manage tasks efficiently with a smooth learning curve. The Gift Cards and Review Feedback features help attract customers and improve satisfaction, while the Campaign Marketing tools support targeted promotions. Overall, the platform effectively supports business growth and operational efficiency. Cons Limited customization and functionality, with room to improve in terms of features and flexibility.. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RB Richard B. CEO Consumer Goods ### "Love Smile" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 27, 2026 Love it and would definitely recommend as a loyalty platform for all users. Integration is smooth and customer support is great. Pros The tiers for our loyalty program seem to resonate really well with customers. We also find that customers who use Smile tend to convert twice as much as normal repeating customers. The program is great Cons I would love to see a little more investment in the multicurrency program - currently it is limited to percentage off and in a multicurrency store it is harmful Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DG Dana G. CEO and Owner Events Services ### "Providing stellar Loyalty and Rewards to customers - one at a time!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 25, 2026 It helps me build customer loyalty and bring people back to my store. I can easily reward repeat customers and referrals, which has helped increase engagement and sales without needing to constantly run discounts. And, my customers LOVE it! It's a win/win! Pros It’s easy to use and does exactly what I need. I love how it connects with Shopify and makes rewarding repeat customers simple. It’s helped keep people coming back to my shop without me having to do a ton of extra work. Cons I just wish there were more design options without paying for the higher plan, but overall it’s been great for my business. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CT Chrys T. Owner Cosmetics ### "Really loving the app. My customers feel appreciated. " 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 24, 2026 It has been a fabulous experience so far. The team was extremely helpful in the set up process as I did have a few snags setting it up. But customer service handled it quickly. I do wish I could offer more points automatically like for reviews and UGC but that doesn't seem to be a feature quite yet. Hopefully soon. Pros So far everything works well. My customers are earning points for purchases and able to use them on future purchases. It helps the customer feel appreciated for their support. Cons The only real complaint I have is that the set up process was a bit difficult and I had to reach out to customer service a few times for help. However, they were quick to respond and fixed everything. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Cesars M. Operation Manager Retail ### "Smile for your rewards! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 January 21, 2026 Overall, Smile.io is a very good app with great support and strong features for building customer loyalty. It works well, but it can get expensive depending on your needs. Pros Customer service is amazing and very responsive. The product is one of the best in the loyalty space and it’s easy to use, customize, and manage for customers. Cons The main downside is the pricing. As your store grows and you need more features, the cost increases quickly and can become expensive for smaller businesses. Alternatives considered [Selly](https://www.capterra.com/p/169604/Selly/) Reasons for choosing Smile.io I am still looking for more apps, and I haven't had the chance to try Selly, but it's scheduled for this week. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/169446/Smile-io/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Guusto vs Smile.io](https://www.capterra.com/compare/169446-186209/Smile-io-vs-Guusto)