--- title: "Page 3 | Smile.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Page 3 - Is Smile.io the right Customer Loyalty solution for you? Explore 67 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/169446/Smile-io/reviews/?page=3" page_type: "reviews" language: "en" publication_date: "2026-11-09" --- Smile.io 4.9 (67) [View alternatives](https://www.capterra.com/p/169446/Smile-io/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated November 9th, 2026 # Page 3 - Reviews of Smile.io ## Showing most helpful reviews Showing 51-67 of 67 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use COO Used the software for: Less than 1 year ### "The All in One Loyalty Tool For Shopify" January 15, 2025 5.0 Pros Smile.io is the best software to increase loyalty. The setup is easy and quick, the cost is slightly higher than competitors, but you get better support and a huge amount of functionalities packed into a perfectionized UX. Cons There is nothing bad you can say about this tool. It does everything necessary to grow together with your clients. Review Source Response from Smile.io March 7, 2025 Hi there! Thank you so much for taking the time to review Smile. It's wonderful to hear that you find nothing bad to say about Smile! We set out to make it easy to set up and we focus a lot on creating new or improved features. If you have any specific feature requests, drop us a note at help@smile.io. We'd love to hear from you. Molly G. Managing Director Used the software for: Less than 1 year ### "Great loyalty program app" June 23, 2023 4.0 Pros Smile.io was very easy to set up and use! A lot of basic customizations at lower tiers making it more on-brand with our site. Customer support at Smile has been super friendly and helpful throughout the process of setting up and maintaining our loyalty and referral program. Reasonable price given the capabilities and features of the platform as well. Cons Not necessarily the easiest for customers to use and wish they had a separate page - not just a widget - for the program. Wish there were more notification options as well to remind customers of points, etc Switched from [Friendbuy](https://www.capterra.com/p/144851/Friendbuy/) Wanted more capabilities with loyalty program, not just referrals Review Source Tobias N. Co Founder Used the software for: 1-3 years ### "Checks all the boxes and then some" December 8, 2021 5.0 Pros There are some rare occasions where you get to interact with true greatness. Smile is one of those companies where I got that feeling. They've kept it simple and understandable, but as you dive in you understand that they also are insanely powerful. What adds to the experience is the feeling that they really got your back through the support content and a knowledgeable and empowered customer support team. We're growing our customer loyalty like crazy with Smile. Cons We're missing multilingual support or an integration with Weglot/Langify. Alternatives considered [ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)[LoyaltyLion](https://www.capterra.com/p/140592/LoyaltyLion/)[Stamped.io](https://www.capterra.com/p/215605/Stamped-io/)[Yotpo](https://www.capterra.com/p/144389/Yotpo/) Review Source Bianca L. P. Co-founder & CEO Used the software for: 1-3 years ### "No API unless Enterprise" January 8, 2019 5.0 Pros I like how simple it is for our team and our customers to use. The UI is very nice and intuitive. Cons 1\. The widget is annoying and confuses customers, I don't like having a widget floating on our website for the sole purpose of rewards. For example, if I want to have a chat features, now I have two widgets floating around. 2. No API unless on the Enterprise version. I always detest software that doesn't allow access to their API because you're blocked out of creating anything useful that's custom to your needs. 3. The pop-up widget is confusing to customers. We should have the option of choosing a widget design, or a design that embeds itself into a page like LoyalyLion which is much more intuative for customers to use. Review Source Customer Support Used the software for: 1-3 years ### "Membership got easier" October 1, 2020 5.0 It's an easy feature to use and set up for memberships or referral programs. I use this every day to solve customer's inquiry regarding their points and this software is really easy to navigate. Pros \-Adding and removing way to get points and redeem rewards are easy. -The simplicity of managing each members/customers on their membership. -Easily tracked transactions through points and referrals. Cons \-Sometimes a bug would occur where points got redeemed automatically.. -There's also a bug where points are redeemed, the discount code would not appear on Shopify. -Location of way to earn points and rewards can be more visible on website. Review Source Junior Facebook Media Buyer Used the software for: Less than 1 year ### "Very good referral programs" January 17, 2019 5.0 Pros We used Smile.io for almost a year at our company. It works very well with both Shopify and Shopify Plus. The out of the box functionalities are enough to create a very good and engaging Referral and Loyalty program. , and you can even customize lots of features. We eventually migrated to a different platform that provides more advanced features, but I recommend Smile.io to everyone who owns ​e-commerce and aims to launch a loyalty program in a short time. Cons The APIs are a bit limited if you want to set up an ​advanced configuration. The customer support is pretty good, but sometimes they don't really solve​ your problem. Review Source Elias M. CIO Used the software for: Less than 1 year ### "Awesome Loyalty APP" April 11, 2019 5.0 Just awesome, really great tool for any ecommerce store on shopify. Pros I was able to create a full Loyalty program for my Shopify Store in a couple of hours, even more powerfull than multi-million dollar retailers. A lot of funcionalities and automations, really easy tu understand and setup. Cons My store is in spanish and they still haven't translated the whole app... neither allow you to manually translate all the labels and strings, just a few. But still awesome and they told me that they were working on that. Review Source Michael J. M. CEO Used the software for: Less than 1 year ### "Really Great Platform, Nicely Evolving, Great Support" April 26, 2019 5.0 It's been easy and fun. I highly recommend. Nice new features always in development. Pros Our rep is incredible. It's easy and intuitive to use. It looks pretty good out of the box too. Cons Couldn't have a custom logo for the launcher that would resize correctly. But that's pretty minor. Review Source Marketing Coordinator Used the software for: 1-3 years ### "Less expensive but less effective" August 12, 2019 3.0 Pros Easy to set up and easy to operate. Recent changes to the platform have improved the backend experience. Cons Because they design the app to be plug and play it limits the customization which causes issues for branding and user experience. Alternatives considered [Refersion](https://www.capterra.com/p/145991/Refersion/) Reasons for choosing Smile.io Less expensive. Review Source Owner Used the software for: 1-3 years ### "Great Started Product" February 5, 2020 5.0 Pros It really helped build the foundation of my loyalty program. We started using the free version and it caught on pretty quickly! The retention factor of having a loyalty program has been huge. Cons It is limited to very few POS systems. I left because it is not compatible with Lightspeed. Review Source DJ Used the software for: Less than 1 year ### "Viral hack" December 5, 2018 5.0 Personal recommendation will forever trump paid ads! Lol trump! Giving people incentive to share your business with thier friends creates the opportunity for viral success. Make it make sense for your business but make sure you give people the credit they deserve for sharing your businesses content! Pros Being able to create referral program is priceless! Cons I use the free option so I'm limited to fewer options of sharing. I don't think the overall price is fair Review Source Mahantesh B. Marketing Manager Used the software for: 1-3 years ### "Best customer loyalty tool for ecommerce" August 2, 2022 4.0 It's a very user-friendly tool and definitely gives a good ROAS Pros \- Seamless integration with Shopify and Klaviyo - Has an easy drag & drop editor to create emails - Provides in-depth loyalty stats about the email subscribers and customers Cons \- It does have an inbuilt integration with Attentive for SMS Marketing - The email builder is basic and we will need to have the emails built on our ESPs Review Source Mansi M. Software Engineer Used the software for: I used a free trial ### "#1 software for increasing customer retention" February 13, 2023 5.0 Pros I like the best that their software is easy to use and understand. The UI is very intuitive, and one of its best features is the Rewards Panel. I was able to build a personalized rewards experience for my regular customers, and it helped me gain more traction on my website. Its intuitive design integrated very easily with my shop, and its rewards panel was also very easy to use and understand for the customers. Cons No cons identified so far. Excellent software Review Source SDR Used the software for: Less than 1 year ### "Almost perfect!" July 20, 2021 4.0 Super easy to set up and lot's of awesome features - if you're willing to pay a price that's slightly on the expensive side. Pros It's very easy to set up - anyone could do it. Functionality is great - there's a lot of ways you can go for incentivizing customers for giving refferals. Cons If you want to customize some things such as referral program messages, you need a version of the tool that's priced higher. Review Source Customer Service Used the software for: Less than 1 year ### "Great option for bigger businesses" February 20, 2020 5.0 Smile provided a great service and was really easy to customize and highly engaging for customers. I just wish they offered the service at a lower price point. Pros Smile offers some excellent features for VIP programs such as discounts, free gift with purchase, and contest entries you can offer customers. Another thing I like are the milestones they allow you to set so you can create tiers in your VIP program. Cons Unfortunately, this service is not practical for smaller or starter businesses because they charge $50 per month and up. This is just too expensive for smaller businesses so a free application is a better option if you can't afford it, but the free ones won't provide you with as many features. Review Source Charles H. Owner Used the software for: Less than 1 year ### "Excellent" October 3, 2018 5.0 Have really enjoyed using this in the store and look forward to having this software continue to grow business. Pros Easy to use. Love the idea of rewarding customers on purchases. Cons Haven't found anything to complain about yet! Review Source Jose D. Content Marketing Specialist Used the software for: Less than 1 year ### "" February 8, 2017 5.0 Review Source Similar Products Featured