# Page 3 | Smile.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Smile.io the right Customer Loyalty solution for you? Explore 67 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/169446/Smile-io/reviews --- Smile.io 4.9 (67) [View alternatives](https://www.capterra.com/p/169446/Smile-io/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 3 - Reviews of Smile.io ## Showing most helpful reviews Showing 51-67 of 67 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JE Jennifer E. Owner Retail Used the software for: 6-12 months ### "Love this app " December 17, 2025 5.0 Highly recommend to increase customer retention. My customers have emailed about their bday points and trying to earn more Pros That my customers will want to come back to get their points and gifts. It is really easy to set up and use too Cons There are some limitations on customizations. It also shows up on a spot on my website that gets covered by other icons so trying to figure that out Review Source Molly G. Managing Director Consumer Goods Used the software for: 6-12 months ### "Great loyalty program app" June 22, 2023 4.0 Pros Smile.io was very easy to set up and use! A lot of basic customizations at lower tiers making it more on-brand with our site. Customer support at Smile has been super friendly and helpful throughout the process of setting up and maintaining our loyalty and referral program. Reasonable price given the capabilities and features of the platform as well. Cons Not necessarily the easiest for customers to use and wish they had a separate page - not just a widget - for the program. Wish there were more notification options as well to remind customers of points, etc Switched from [Friendbuy](https://www.capterra.com/p/144851/Friendbuy/) Wanted more capabilities with loyalty program, not just referrals Review Source TN Tobias N. Co Founder Retail Used the software for: 1-2 years ### "Checks all the boxes and then some" December 3, 2021 5.0 Pros There are some rare occasions where you get to interact with true greatness. Smile is one of those companies where I got that feeling. They've kept it simple and understandable, but as you dive in you understand that they also are insanely powerful. What adds to the experience is the feeling that they really got your back through the support content and a knowledgeable and empowered customer support team. We're growing our customer loyalty like crazy with Smile. Cons We're missing multilingual support or an integration with Weglot/Langify. Alternatives considered [ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)[LoyaltyLion](https://www.capterra.com/p/140592/LoyaltyLion/)[Stamped.io](https://www.capterra.com/p/215605/Stamped-io/)[Yotpo](https://www.capterra.com/p/144389/Yotpo/) Review Source Bianca L. P. Co-founder & CEO Retail Used the software for: 1-2 years ### "No API unless Enterprise" January 7, 2019 5.0 Pros I like how simple it is for our team and our customers to use. The UI is very nice and intuitive. Cons 1\. The widget is annoying and confuses customers, I don't like having a widget floating on our website for the sole purpose of rewards. For example, if I want to have a chat features, now I have two widgets floating around. 2. No API unless on the Enterprise version. I always detest software that doesn't allow access to their API because you're blocked out of creating anything useful that's custom to your needs. 3. The pop-up widget is confusing to customers. We should have the option of choosing a widget design, or a design that embeds itself into a page like LoyalyLion which is much more intuative for customers to use. Review Source VR Verified Reviewer Customer Support Consumer Services Used the software for: 1-2 years ### "Membership got easier" September 30, 2020 5.0 It's an easy feature to use and set up for memberships or referral programs. I use this every day to solve customer's inquiry regarding their points and this software is really easy to navigate. Pros \-Adding and removing way to get points and redeem rewards are easy. -The simplicity of managing each members/customers on their membership. -Easily tracked transactions through points and referrals. Cons \-Sometimes a bug would occur where points got redeemed automatically.. -There's also a bug where points are redeemed, the discount code would not appear on Shopify. -Location of way to earn points and rewards can be more visible on website. Review Source VR Verified Reviewer Junior Facebook Media Buyer Arts and Crafts Used the software for: 6-12 months ### "Very good referral programs" January 16, 2019 5.0 Pros We used Smile.io for almost a year at our company. It works very well with both Shopify and Shopify Plus. The out of the box functionalities are enough to create a very good and engaging Referral and Loyalty program. , and you can even customize lots of features. We eventually migrated to a different platform that provides more advanced features, but I recommend Smile.io to everyone who owns ​e-commerce and aims to launch a loyalty program in a short time. Cons The APIs are a bit limited if you want to set up an ​advanced configuration. The customer support is pretty good, but sometimes they don't really solve​ your problem. Review Source Elias M. CIO Food & Beverages Used the software for: 6-12 months ### "Awesome Loyalty APP" April 9, 2019 5.0 Just awesome, really great tool for any ecommerce store on shopify. Pros I was able to create a full Loyalty program for my Shopify Store in a couple of hours, even more powerfull than multi-million dollar retailers. A lot of funcionalities and automations, really easy tu understand and setup. Cons My store is in spanish and they still haven't translated the whole app... neither allow you to manually translate all the labels and strings, just a few. But still awesome and they told me that they were working on that. Review Source Michael J. M. CEO Internet Used the software for: 6-12 months ### "Really Great Platform, Nicely Evolving, Great Support" April 25, 2019 5.0 It's been easy and fun. I highly recommend. Nice new features always in development. Pros Our rep is incredible. It's easy and intuitive to use. It looks pretty good out of the box too. Cons Couldn't have a custom logo for the launcher that would resize correctly. But that's pretty minor. Review Source VR Verified Reviewer Marketing Coordinator Sporting Goods Used the software for: 1-2 years ### "Less expensive but less effective" August 9, 2019 3.0 Pros Easy to set up and easy to operate. Recent changes to the platform have improved the backend experience. Cons Because they design the app to be plug and play it limits the customization which causes issues for branding and user experience. Alternatives considered [Refersion](https://www.capterra.com/p/145991/Refersion/) Reason for choosing Smile.io Less expensive. Review Source HT Heather T. Owner Apparel & Fashion Used the software for: 1-2 years ### "Great Started Product" February 3, 2020 5.0 Pros It really helped build the foundation of my loyalty program. We started using the free version and it caught on pretty quickly! The retention factor of having a loyalty program has been huge. Cons It is limited to very few POS systems. I left because it is not compatible with Lightspeed. Review Source Shamaia V. DJ Apparel & Fashion Used the software for: 6-12 months ### "Viral hack" December 4, 2018 5.0 Personal recommendation will forever trump paid ads! Lol trump! Giving people incentive to share your business with thier friends creates the opportunity for viral success. Make it make sense for your business but make sure you give people the credit they deserve for sharing your businesses content! Pros Being able to create referral program is priceless! Cons I use the free option so I'm limited to fewer options of sharing. I don't think the overall price is fair Review Source MB Mahantesh B. Marketing Manager Apparel & Fashion Used the software for: 1-2 years ### "Best customer loyalty tool for ecommerce" July 14, 2022 4.0 It's a very user-friendly tool and definitely gives a good ROAS Pros \- Seamless integration with Shopify and Klaviyo - Has an easy drag & drop editor to create emails - Provides in-depth loyalty stats about the email subscribers and customers Cons \- It does have an inbuilt integration with Attentive for SMS Marketing - The email builder is basic and we will need to have the emails built on our ESPs Review Source Mansi M. Software Engineer Computer Software Used the software for: I used a free trial ### "#1 software for increasing customer retention" February 4, 2023 5.0 Pros I like the best that their software is easy to use and understand. The UI is very intuitive, and one of its best features is the Rewards Panel. I was able to build a personalized rewards experience for my regular customers, and it helped me gain more traction on my website. Its intuitive design integrated very easily with my shop, and its rewards panel was also very easy to use and understand for the customers. Cons No cons identified so far. Excellent software Review Source VR Verified Reviewer SDR Information Technology and Services Used the software for: Less than 6 months ### "Almost perfect!" July 16, 2021 4.0 Super easy to set up and lot's of awesome features - if you're willing to pay a price that's slightly on the expensive side. Pros It's very easy to set up - anyone could do it. Functionality is great - there's a lot of ways you can go for incentivizing customers for giving refferals. Cons If you want to customize some things such as referral program messages, you need a version of the tool that's priced higher. Review Source VR Verified Reviewer Customer Service Food & Beverages Used the software for: Less than 6 months ### "Great option for bigger businesses" February 19, 2020 5.0 Smile provided a great service and was really easy to customize and highly engaging for customers. I just wish they offered the service at a lower price point. Pros Smile offers some excellent features for VIP programs such as discounts, free gift with purchase, and contest entries you can offer customers. Another thing I like are the milestones they allow you to set so you can create tiers in your VIP program. Cons Unfortunately, this service is not practical for smaller or starter businesses because they charge $50 per month and up. This is just too expensive for smaller businesses so a free application is a better option if you can't afford it, but the free ones won't provide you with as many features. Review Source CH Charles H. Owner Retail Used the software for: Less than 6 months ### "Excellent" September 30, 2018 5.0 Have really enjoyed using this in the store and look forward to having this software continue to grow business. Pros Easy to use. Love the idea of rewarding customers on purchases. Cons Haven't found anything to complain about yet! Review Source Jose D. Content Marketing Specialist Information Technology and Services Used the software for: Less than 6 months ### "null" February 8, 2017 5.0 Review Source Similar Products Featured