# Trustpilot Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Trustpilot Software - reviews, pricing plans, popular comparisons to other Customer Experience products and more.

Source: https://www.capterra.com/p/169618/Trustpilot

---

# 

 Trustpilot Software Review 2026: Features, Integrations, Pros & Cons

Last updated on June 3, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Trustpilot

## What is Trustpilot?

Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers & businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve. Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan & New York. Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars & more, to help stand out where it matters most - in search.

## What is Trustpilot used for?

[Customer Experience](https://www.capterra.com/customer-experience-software/)[Review Management](https://www.capterra.com/review-management-software/)[Customer Satisfaction](https://www.capterra.com/customer-satisfaction-software/)

Recognitions

Shortlist

Top alternative

Featured

Overall rating

Based on 1,205 user reviews

Reviews sentiment

Positive

90%

Neutral

5%

Negative

5%

Pros & cons

Intuitive and accessible interface

Valuable client feedback platform

Issues with review moderation

High and inflexible pricing

Starting price

$299

Flat Rate, Per Month

Free trial  
available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

-   Customer Experience / 2025
-   Reputation Management / 2025
-   Review Management / 2025

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Trustpilot?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://us.business.trustpilot.com&name=Trustpilot)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Trustpilot

4.5 (1,205)

VS.

[4.7 (2,895)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

Starting Price

$299

Flat Rate, Per Month

Starting Price

$39

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (1,204)

Ease Of Use

4.7 (10,447)

Value For Money

4.2 (835)

Value For Money

4.5 (6,485)

Customer Service

4.2 (840)

Customer Service

4.5 (5,793)

## Trustpilot alternatives

[4.7 (1,786)](https://www.capterra.com/p/102188/LiveAgent/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[4.3 (672)](https://www.capterra.com/p/141842/Weave/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[4.7 (968)](https://www.capterra.com/p/137289/Typeform/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.7 (704)](https://www.capterra.com/p/152997/BirdEye/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/169618/Trustpilot/alternatives/)

## FAQs about Trustpilot

Overview

### What problems does Trustpilot solve?

Trustpilot solves low buyer confidence, scattered customer feedback, and weak online credibility by centralizing verified reviews, automating review requests, and enabling fast responses to complaints. E-commerce teams, customer support, marketing, and service businesses use it to monitor satisfaction, spot service issues early, validate vendors, and improve conversion on websites and search.

Answer based on 431 reviews

Overview

### Which roles and teams benefit most from Trustpilot?

Trustpilot is most used by business owners, CEOs, and founders who need to build credibility and monitor brand reputation. Marketing teams, including digital, content, and social media managers, use it to showcase customer feedback and improve campaigns. Account managers, consultants, and web teams rely on it to strengthen client trust and optimize online conversion.

Answer based on 1203 reviews

Overview

### What company size and industries is Trustpilot built for?

Trustpilot serves the Internet economy, primarily small businesses at 75%, with midsize companies at 14% and enterprises at 11%. Its strongest reviewer representation comes from Financial Services and Retail, each at 8%, followed by Marketing and Advertising at 5%, aligning with ecommerce, consumer services, insurance, healthcare, auto, and travel.

Answer based on 1205 reviews

Features and Usability

### What are the key features of Trustpilot?

Trustpilot includes core review features such as ratings/reviews, review management, review requests, email invitations, and review notifications. Differentiating capabilities include widgets for showing reviews on websites, response management for replying to feedback, and reporting dashboards with real-time analytics and filtering to track trends and customer issues.

Answer based on 864 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Trustpilot starts at $299/month for the Plus plan, with Premium at 629 and Advanced at 1099; Enterprise pricing is custom. A free version and free trial are available. Reviewers often call paid plans expensive for small businesses, note limited free features, and say some top tools are reserved for higher tiers.

Answer based on 162 reviews

Integrations

### Which third-party tools and platforms does Trustpilot integrate with?

Trustpilot integrates with WordPress, WooCommerce, Shopify, Slack, and PrestaShop, with reviewer mentions also covering Adobe Commerce and Google Analytics 360. Trustpilot supports over 30 integrations overall, extending into ecommerce, communication, marketing, and customer service tools such as BigCommerce, Klaviyo, Mailchimp, Gorgias, and Hootsuite.

Answer based on 79 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Trustpilot?

Trustpilot is generally quick for frontline teams and nontechnical users to learn, with live online sessions, webinars, and documentation available. Reviewers say the admin panel and daily tasks are mostly self-explanatory, but admins and small teams may need more time for setup, filtering, and advanced features, especially without guided training.

Answer based on 10 reviews

Getting Started and Support

### What customer support options does Trustpilot offer, and how do users rate the experience?

Trustpilot offers email/help desk, FAQ/forum, phone support, and chat. Users often describe support as helpful during setup and implementation, with knowledgeable representatives and useful resources. However, some report slow response times, generic replies, billing and account issue frustrations, and difficulty getting timely help for complex cases.

Answer based on 290 reviews

Security

### How does Trustpilot handle data security and access control?

Trustpilot uses review verification methods, fake-review detection and flagging, ownership verification for business profiles, and moderation tools to safeguard review integrity and provide a secure source for users. Some reviewers report suspended accounts, difficulty removing malicious reviews, limited seller protection, and no GDPR-compliant website integration without consent banners.

Answer based on 26 reviews

## Who uses Trustpilot?

Based on Capterra reviews from the past 3 years

Talk to a software expert

to get a free software list  
tailored to your business needs

Company size

Based on 240 reviews

100%

75%

50%

25%

Smallbusiness

Midsizebusinesses

Enterprise

Top job functions

Based on 240 reviews

Administrative

19%

Administrative

19%

Customer Services & Support

14%

Marketing

12%

IT & Software Development

8%

Others

47%

Top industries

Based on 240 reviews

Retail

29%

Information Technology and Services

23%

Health, Wellness and Fitness

18%

Real Estate

18%

Other

12%

## Pros and Cons

Intuitive and accessible interface

94% positive reviews out of 222

Most reviewers describe ease of use as a key benefit, highlighting straightforward setup, intuitive navigation, and user-friendly dashboards for both businesses and customers.

Mai V

Software Product Manager, 51 - 200 employees.

"Trustpilot has a very user-friendly UI and UX on their main dashboard."

Issues with review moderation

73% negative reviews out of 127

Most reviewers describe review management as problematic, citing inconsistent moderation, fake or unverified reviews, and challenges removing illegitimate feedback.

Richard S

Not relevant, 11 - 50 employees.

"There is zero credibility if anyone can leave a negative review even if not a customer and they can leave multiple identical reviews or even use multiple accounts to create duplicate cut and pasted negative reviews."

Valuable client feedback platform

90% positive reviews out of 67

Most reviewers indicate client support enables transparent communication, reputation management, and actionable insights through authentic customer reviews and engagement.

Tim G

Customer Service Executive, 11 - 50 employees.

"Trustpilot is great for our clients because it gives them a voice, and great for us because it shares insight into their real-world feelings on our service."

High and inflexible pricing

67% negative reviews out of 105

Most reviewers report pricing as a major drawback, mentioning expensive plans, annual contracts, and limited features for small businesses.

Eric P

CEO, 2 - 10 employees.

"We were paying TrustPilot $70/month, then our bill suddenly jumped to $380/month for the same service. When we contacted them about it (and escalated it), they said, Well, we sent you an email about renewing at the new price."

Trusted source for credibility

89% positive reviews out of 64

Most reviewers find reliability crucial, consistently using Trustpilot to assess business trustworthiness and validate genuine customer experiences.

Fabruzio A

Technician, 2 - 10 employees.

"I use Trustpilot when I want to check the reputation/reliability of a service (supplied by web site or mobile app), and I must to say all the reviews are true and many are well described so I will be able to trust or not what I was going to try (e.g. an app which offers discounted food)."

Challenges with scam detection

47% negative reviews out of 58

Some users say scam prevention is insufficient, noting fake accounts, misleading reviews, and difficulties identifying fraudulent businesses.

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Negative Feedback Management

4.2 (268)

59.33% of 268 reviewers that rated this feature as important or highly important

It gives you tools to respond to and manage negative reviews. Some reviewers find it helpful for addressing issues, improving services, and maintaining transparency. Users say alerts and moderation options are valuable, though a few note challenges with removing irrelevant or malicious reviews.

Review Request

4.3 (208)

62.50% of 208 reviewers that rated this feature as important or highly important

This aspect helps you request and collect customer reviews efficiently. Reviewers appreciate the automation, ease of use, and integration with platforms like Wordpress. Some users report increased review volume, though a few mention account creation as a barrier for some customers.

Feedback Management

4.4 (188)

53.72% of 188 reviewers that rated this feature as important or highly important

With this capability, you can easily view, categorize, and respond to customer feedback. Reviewers appreciate being able to address reviews quickly, report illegitimate feedback, and maintain open communication, which helps improve products and build trust with customers.

Reporting/Analytics

4.3 (183)

48.09% of 183 reviewers that rated this feature as important or highly important

You get access to clear analytics and reporting tools that help track review trends and business reputation. Reviewers indicate these insights are valuable for understanding customer satisfaction, producing reports easily, and making informed decisions about products and services.

Surveys & Feedback

4.4 (175)

58.29% of 175 reviewers that rated this feature as important or highly important

Trustpilot offers you simple tools to collect and share feedback through surveys. Users think the process is efficient, helps them understand customer needs, and enables informed decisions. Many mention the ease of submitting feedback and the value of honest opinions.

Review Monitoring

4.4 (199)

60.80% of 199 reviewers that rated this feature as important or highly important

Automatically monitor and receive alerts for any new online reviews

Trustpilot 48 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Allow reviewers to provide anonymous feedback to encourage honest conversations

Application programming interface that allows for integration with other systems/databases

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Obtain, monitor, and review customer feedback/complaints relating to products and services to improve customer satisfaction

A collection of customer information such as contact details, demographics, previous interactions, etc.

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Alter the layout and content of reports

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Graphical representation of data

Reminders sent via email

Tracks metrics that provide insight into how a user interacts with any interface or product

With this capability, you can easily view, categorize, and respond to customer feedback. Reviewers appreciate being able to address reviews quickly, report illegitimate feedback, and maintain open communication, which helps improve products and build trust with customers.

Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills

Distribute a survey via mobile devices

Observe and track the demand, usage, progress or quality of a system, product, or user

Collect information from multiple sources

Manage and support multiple languages

It gives you tools to respond to and manage negative reviews. Some reviewers find it helpful for addressing issues, improving services, and maintaining transparency. Users say alerts and moderation options are valuable, though a few note challenges with removing irrelevant or malicious reviews.

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Predict future data based on historical data sets

Ratings/Reviews

Analyze and gain insights into data in real-time

Receive data and information in real time

Notifications that are delivered to users as soon as an event occurs

Active reporting of data and metrics

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

You get access to clear analytics and reporting tools that help track review trends and business reputation. Reviewers indicate these insights are valuable for understanding customer satisfaction, producing reports easily, and making informed decisions about products and services.

Planning and managing of resources and procedures to mitigate the impact of events and incidents

Automatically monitor and receive alerts for any new online reviews

Notifies a business when a review is left

This aspect helps you request and collect customer reviews efficiently. Reviewers appreciate the automation, ease of use, and integration with platforms like Wordpress. Some users report increased review volume, though a few mention account creation as a barrier for some customers.

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Optimize and manage the search engine optimization efforts for a website or digital content

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Market event via social media tools

Allows businesses to share their videos on social media.

Create and administer polls and surveys

Trustpilot offers you simple tools to collect and share feedback through surveys. Users think the process is efficient, helps them understand customer needs, and enables informed decisions. Many mention the ease of submitting feedback and the value of honest opinions.

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc

Open text box field

Set up connections to third-party platforms to improve business processes

Review data from past periods to reveal recurring tendencies and predict future performance

Interact with data visualization elements, such as charts and graphs, to drill down into data

An extended application or connector that enables users to perform additional services with their current set of tools

Get Advice

We can help you find the software with the features you need.

Features

4.4 (1,204)

4.4

Based on 1,204 reviews

## Pricing

Value for money

4.2 (835)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/169618/Trustpilot/pricing/)

Plus

$299.00

Flat Rate,Per Month

It includes:

-   8 widgets
-   3 User logins
-   200 monthly invitations
-   Ad-free profile on Trustpilot.com
-   Customize your profile page
-   Competitor module
-   Social media sharing tools
-   Downloadable marketing assets

Premium

$629.00

Flat Rate,Per Month

It includes:

-   Full website widget library
-   10 User logins
-   500 monthly invitations
-   Profile page promotions
-   Ad-free profile on Trustpilot.com
-   Customize your profile page
-   Competitor module
-   Social media sharing tools
-   Downloadable marketing assets

Advanced

$1,099

Flat Rate,Per Month

It includes:

-   Ability to customize
-   20 User logins
-   5000 monthly invitations
-   Customizable review invitations
-   Custom website widgets
-   Email review widgets
-   Targeted review showcasing
-   Profile page promotions
-   Ad-free profile on Trustpilot.com
-   Customize your profile page
-   Competitor module
-   Social media sharing tools
-   Downloadable marketing assets

Value for money

4.2 (835)

4.2

Based on 835 reviews

## Integrations

[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Slack](https://www.capterra.com/p/135003/Slack/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[

Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.2 (840)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.2 (840)

4.2

Based on 840 reviews

## User reviews

Overall rating

4.5

Based on 1,205 reviews

Filter by rating

5(788)

4(300)

3(57)

2(13)

1(47)

Mentioned topic

Sorted by most recent

YM

Ye M.

Director of Operations

Financial Services

### "Reliably useful, reliably efficient"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

June 3, 2026

Very easy to write up and also incredibly easy to filter reviews according to star ratings, dates or key words/ criteria. In fact, I'd say best ever.

Pros

The best thing about Trustpilot is its reliability. As the name suggests, the reviews are always pertinent and trustworthy. For the products and services I have already tried, I find that my opinion is on a par with the majority and where I have not heeded the advice, I have regretted it.

Cons

Some of the more professional services like car traders seem to have their own reviewers. I think Trustpilot could improve their coverage. Sometimes I cannot find any reviews about a company at all. Maybe they need to incentivise reviews for niche companies.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RS

Radha S.

Legal Assistant

Legal Services

### "A Well‑Known Review Platform That Supports Transparency"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 27, 2026

Overall, my experience with Trustpilot was generally positive. The platform is effective at building transparency and trust by giving customers a space to share authentic feedback while allowing businesses to engage publicly with reviews. I found it valuable for understanding customer sentiment, monitoring brand reputation, and demonstrating accountability through responses to both positive and negative reviews. However, managing reviews can sometimes be challenging, particularly when dealing with feedback that feels misleading or unfair. Dispute processes can be time‑consuming, and many advanced features—such as deeper analytics and customization—are tied to paid plans. Despite this, Trustpilot remains a strong and widely recognized review platform, especially useful for businesses focused on credibility, visibility, and customer trust.

Pros

What I liked most about Trustpilot was its transparency and credibility as a review platform. It provides a trusted space for customers to share genuine feedback while helping businesses understand their reputation and identify areas for improvement. I also appreciated how easy it is to collect, manage, and respond to reviews, as well as the visibility Trustpilot offers to build consumer trust and brand credibility.

Cons

What I liked least about Trustpilot was the limited control businesses have over negative or misleading reviews. While transparency is important, disputing or removing reviews that appear inaccurate or unfair can be challenging and time‑consuming. Additionally, some of the more useful features—such as advanced analytics, customization, and review management tools—are locked behind paid plans, which can make the platform feel somewhat pay‑to‑play for businesses trying to actively manage their reputation.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Portia A.

Nurse

Health, Wellness and Fitness

### "Helpful for checking reviews before you buy"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 25, 2026

Overall, my experience has been good. I use it regularly to check reviews before trying new products or services, and it has helped me avoid a few bad experiences. It’s a useful tool, especially when you’re unsure about a company.

Pros

I like how easy it is to read real customer reviews before buying something or using a service. It helps me make better decisions and avoid wasting money. The layout is simple and everything is easy to understand.

Cons

Sometimes it’s hard to know if all the reviews are genuine, as some businesses seem to have only very positive reviews. Also, not every company responds to feedback, which can be a bit frustrating.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SL

Stefanos L.

CEO

Real Estate

### "Incredibly damaging to business!"

1.0

Overall Rating

1.0

1.0

Ease of Use

5.0

5.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

January 15, 2026

Incredibly damaging to business! I registered with Trustpilot as a company and received a 5-star rating. However, my profile shows 3.7 stars. I then sent my profile to many of my customers and they rated it. All with 5 stars. My profile showed 4.3. And now Trustpilot has deleted 6 reviews from my customers. Now I'm back at 4.0. It looks like Trustpilot is deliberately trying to damage my business. TO ALL NEW BUSINESSES! BE CAREFUL WHEN REGISTERING, IT CAN BE VERY DAMAGING TO YOUR BUSINESS. By the way, once created, you cant delete your account. This is called slavery.

Pros

Now nothing. As a new business this is the worst you can do. Sorry but cant say even one positiv thing about trustpilot. They are very famous but they dangerous for new business.

Cons

Get bad reputation by using trustpilot. The system of trustpilot is not like every other system. On every reviewing system, when you have 4 5Star reviews, you have 5 Stars on your profile with a small (4). this show the count. Very clear to understand for everybody. On trustpilot you have 4Star profile. So you look like a bad decision for new customers.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Leasing Consultant

Real Estate

### "Very Useful Product in Today's Digital Age"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 14, 2026

My overall experience with Trustpilot has been positive, both in reviewing through them as well as reading other people's reviews. It is a very useful company, especially in today's digital age.

Pros

Trustpilot is excellent. Reviews are important when it comes to me deciding what products/companies to trust and buy from, and Trustpilot helps me do that. I get to read from authentic experiences from customers in real time, and it really helps to decide whether or not companies are legitimate. 10/10 product in my eyes.

Cons

Trustpilot is only as useful as the reviewers that use it. The more reviews, the more reliable Trustpilot's reviews are because we get to read from a variety of sources as opposed to one very satisfied/dissatisfied customer. Trustpilot is a more like an "if you know, you know" type of company, and one thing I would suggest they do is to advertise themselves in order to attract more reviewers.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

WB

Will B.

Co-Founder

Arts and Crafts

### "Glad Trust Pilot exists, used across the sectors"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 12, 2026

A giant in the field which could enhance their App based offer with broader tools for analysis across customer behaviour and motivations

Pros

Trust Pilot is the largest of its kind in the sector and is used across the board to gauge trust. It is trustworthy, verifiable and holds a lot of useful data about customers and the sector. It is useful from both sides of the fence.

Cons

Sometimes it is unclear if a review is paid promotion or not, which is different from other providers. Otherwise it is very useful. Their Mobile app could be better and more useful tool wise.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KM

Karen M.

Managing Editor

Publishing

### "The easy way to manage our brand's reputation for small teams."

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

January 5, 2026

Trustpilot is useful for tracking customer opinions and establishing credibility for the brand, as well as making marketing decisions, and it brings reviews together into one place so that trends and issues can be easier to spot over time.

Pros

I love the way that reviews can be used as feedback but also a marketing tool to inform us on what readers are thinking and give us credibility with external audiences.

Cons

The learning curve is steep during initial setup, and some advanced features are a bit tricky to configure correctly for small teams.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JM

Joanne M.

Manager

Pharmaceuticals

### "Trustpilot "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

December 13, 2025

It was simple and easy to use. I didn’t use for too long as eventually when to Google Reviews as it felt better.

Pros

There is a small Learning curve but it quite simple to use and get use too. Reviews Are great for feedback with Trustpilot.

Cons

Not always sure if the reviews were genuine. Also only the reviewer has power to remove a review even if you request for Trustpilot

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DC

david c.

Achat

Internet

### "TRUSTPILOT couvre des sites MALVEILLANT et ARNAQUE"

1.0

Overall Rating

1.0

1.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

2/10

August 27, 2025

Facile d'utilisation MAIS avis non publié pour RISEN SLEEP suite à un message défavorable traitant d'une ARNAQUE (site Malveillant) Produit commandé depuis début Aout et toujours pas livré au 27.08 (aucune réponse du service client par mail ni téléphone) Bizarre quand même.

Pros

Facile et très accessible pour y mettre des commentaires.

Cons

Le site RISEN SLEEP est une arnaque et TRUSTPILOT le couvre et bloquant plusieurs AVIS défavorable de personnes ayant passées commande et n'ayant pas reçu leur commande.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

August 29, 2025

Hi David, Thanks for sharing your experience. We welcome all reviews - positive and negative - as long as they follow our guidelines. If you believe your review wasn’t published in error, you can report it to our Content Integrity team so they can investigate further: https://help.trustpilot.com/s/?language=en\_US. Thanks, The Trustpilot Team

Sasha B.

Customer

Sports

### "Unreliable "

1.0

Overall Rating

1.0

1.0

Ease of Use

3.0

3.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

August 14, 2025

When I made contact I thought they would fix their error but they didn't. I received what seemed like an automated reply with no name that they still wouldn't allow my review due to their automated detection technology.

Pros

The website was easy to use and fill in the boxes to leave a review. I didn't realise though that trust pilot would choose which reviews were going to be added to their website.

Cons

My review was removed because trust pilot use automated detection technology which checks your location and the review for advertising or harmful/illegal content. I reviewed a local business which I was able to provide documentation for and didn't include any advertising or harmful/illegal content and my review was still not allowed. Several of my friends who also left genuine reviews for the same business had their reviews removed.

Switched from

[Google Chrome](https://www.capterra.com/p/228985/Chrome/)

The business I was leaving a review for used Trustpilot, I won't use them again.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

August 29, 2025

Hi there, Thanks for sharing your experience and apologies for the trouble. We want you to be able to share your experiences, we just ask that these are within our guidelines or they can be flagged. If you think there's been a mistake or want our team to take another look, please fill out this form https://help.trustpilot.com/s/contact-us?language=en\_US and they'd be happy to do so. Thanks, The Trustpilot Team

[View all Reviews](https://www.capterra.com/p/169618/Trustpilot/reviews/)

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