WordStream

WordStream Advisor

4.5 / 5 228 reviews

Who Uses This Software?

WordStream is designed to help active advertisers get more for less on Google AdWords, Bing Ads, and Facebook.


Average Ratings

228 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • WordStream
  • www.wordstream.com
  • Founded 2008
  • United States

About WordStream Advisor

WordStream Advisor makes online advertising easy: You can create, optimize, manage, and measure paid search and paid social campaigns cross-channel in as little as 20 minutes a week. WordStream's cross-network capabilities allows you to create and replicate advertising success across three channels; Google AdWords, Facebook, and Bing. With a proven track record, our software on average has helped customers increase their click through-rate by 44% and conversions by 30%.


WordStream Advisor Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign

WordStream Advisor Reviews Recently Reviewed!


Clean and intuitive

Jun 21, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Being able to easily do negative keywords with Bing is a plus! If you know how annoying Bing is when it comes to putting negative keywords in the system, you'll love this software.

Cons: You can't use negative keyword lists that are in your account to mass push bad keywords throughout multiple campaigns. It's not the worst thing in the world but would be nice to have that as an option.

Overall: It saves hours of work of not having to copy and past over and over again. Also gives good advice and what to do next.

Capterra-loader

Quick & Easy PPC Management

Jun 19, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The 20 minute work week is at the core of our PPC management. It is so easy to go in there and see 20-100 suggestions about what you can change in your PPC accounts from negative keyword ideas to keyword addition ideas. Wordstream also monitors for budget changes and alerts you via email if you're not reaching your target budget.

Cons: Display ad support and suggestions are limited. Would also love to incorporate our CRM into the reporting (Hubspot / Salesforce) as our actual lead numbers and conversion numbers are often different so I have to manually adjust CPA / conversion rates to be the actual numbers.

Overall: Streamlines PPC management weekly tasks, gives lots of PPC optimization ideas (though you have to filter out a variety of irrelevant ideas), alerts your budget progress via email

Good software but overpriced.

Jun 18, 2018
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: I like that it save me time with PPC and that it gives you suggestions on what you could and should do.

Cons: Had problems with their customer support, they take so many time to answer my questions. I think is overpriced considering the technical support they offered.

I like that all the information is displayed clearly and graphs are included as well.

Jun 11, 2018
4/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I am able to understand the information and pass it along to customers so they better appreciate our efforts.

Cons: I am sometimes puzzled about which report is best for a client. I like variety, but a better description of each type of report might be nice.

Overall: I can report to my clients exactly how their money has been used.

Learning about how to manage our Google Ads campaigns but not having the success we expected.

Jun 05, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: What I like most about this software is that it allows for us to learn how to make the changes and how to manage our Google Ads as opposed to handing over the reigns to someone else and being lost as soon as you stop your services with them.

Cons: What I like the least about this is we are not receiving the results that we expected by signing on with them. Our initial hope was to expand our Google Ad spend but that's not looking likely based on the immediate results.

Capterra-loader

Overpriced Monitoring Service You Can Do On Your Own

Jun 05, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money

Pros: I like that they compile data from others already in their system to pinpoint factors you should look at, how others are comparing on their success and conversions, and giving suggestions on what you could and should do.

Cons: With that said, over-tweeking your account based on these suggestions could most likely cost you more money, loose you conversions, and really it is just an easier interface to operate from, that is before Google updated their AdWords backend user experience. It is much better, and unlike WordStream, AdWords doesn't charge you based upon your budget, that in my mind is the worst feature. You can use their service but based upon your budget they want a heavy percentage for creating software, they want more then our agency charges for managing, now bravo that they get this high fee, but they probably burn through way more clients who don't stay as long trying to manage their own account.

Overall: I won't recommend them because their customer service couldn't follow up with me or answer the technical issues I needed, and because their costs for use is too expensive for most clients, as well for me to use them as a service for others.

Vendor Response

by WordStream on June 18, 2018

Hi Brandon, Thanks for trialing our software! We hear you that price can be a factor that is limiting, especially for agencies. We are working on even more tools to help agencies acquire and retain new customers. We hope one day you can revisit us so we can show them off to you and get those questions answered! =)

Great advertising management software

May 25, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Wordstream allows our company to manage multiple advertising platforms and really see the big picture of our advertising strategies and see what is and isn't working all in one place.

Cons: There is almost nothing that I don't like about this software because it helps tackle the problem of multiple advertising platforms.

Overall: Great for multiple advertising platforms.

Capterra-loader

Very Overpriced PPC Software That Doesn't Achieve Results

May 25, 2018
1/5
Overall
4 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Pros: It does save a little bit of time when managing PPC through the software, but nowhere near what it takes to justify what they charge.

Cons: The 20 minute work week recommendations only make sense about 20% of the time, meaning considerable human judgement is required to properly approve or reject them. The on-boarding advisor actually took one of my client's campaigns and reorganized them, and it resulted in a considerably diminished performance results of the campaign, which resulted in considerable loss of revenue to my agency. Yet, I still have to pay these people since I locked in for a year prepaid and they promised they could easily drive enough performance based income during the sales process.
The keyword research tool does rank keywords by business opportunity and volume, but really is just on par with the free Google research tool with how that is organized.

Overall: I get some time savings from the software, but it is not worth the high price this software sells for.

Vendor Response

by WordStream on June 18, 2018

Our software is designed as a do-it-yourself software that combines intelligent algorithms with your business knowledge. For that reason we do combine the need for human judgment with the data-driven alerts and suggestions. We hope you can use your remaining time with us to help get back on track!

Experience was great. My account manager worked really hard for me and answered every question I had

May 19, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: There is a lot of good features to the software in that you take it in several different directions depending on how you want to run your business. You can test ads, and test key words until you find what will help your business grow.

Cons: The only thing I didn't like was the time it took to familiarize myself with everything that the software was going to do for me.

Capterra-loader

Powerful Tool, Great Support

May 15, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ability to manage dozens of Adwords tasks, get intelligence, and actionable items in just a few minutes are very good. Making rapid-fire changes to accounts is easy. The features and interface are always evolving.

Cons: I'm not a fan of their Facebook Ads management as I am a more advanced marketing person but the insights they provide on ads I make with other tools are good.

Overall: I am able to manage dozens of AdWords accounts and get insights quickly.

Capterra-loader

Good Product w/ Amazing Customer Support

May 09, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: This software is a huge help when creating, launching, and managing ad campaigns. It helps users get the most out of their budget and resources.

Cons: Offers pretty basic UI/UX, although this does not prevent a user from benefitting from the software during use.

WordStream is great for managing paid search advertising accounts.

May 07, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money

Pros: WordStream allows you to manage multiple accounts in one place. You can connect Google AdWords, Bing Ads, and Facebook Ads to your Wordstream account. You can also have multiple users associated with the account depending on the subscription level. Changes you make to your accounts in WordStream are automatically made to the original account once you post, so you don't have to go back and make the changes there, too. When you make changes within WordStream, for example, to your AdWords ad groups, you can also choose to make the same change to Bing. This way, you don't have to keep making the same changes in two different places if you want to keep both accounts setup the same way. WordStream support is also very helpful, and you also get custom WordStream reports every month. The 20 minute workweek is probably the best feature. Once a week, you login to WordStream and you're given suggestions on how to improve the accounts.

Cons: I don't really have anything negative to say about WordStream. If you're looking for an easier way to manage paid search accounts, or if you don't really know why you aren't seeing results you expected, WordStream can help.

Capterra-loader

I love working with this company

May 06, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love working with this company, I consider it one of the best in its field, it is a company that knows how to cope with clients and achieves what they want.

Cons: I really do not have any complaints, I'm 100% satisfied to have worked with them, without a doubt their service has an indisputable quality. Recommended

Efficient but costly

Apr 30, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
2 / 5
Value for Money

Pros: It is a one stop when it comes to using it. That is a huge plus. It is fairly easy to use and quick to learn it.

Cons: There was too much cost for our company to rely on this software. Wish it were cheaper for us to use with

Capterra-loader

Perfect For Managing PPC Campaigns at Scale

Apr 28, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Wordstream handles the large PPC channels like Google AdWords, Microsoft Bing and Facebook advertising campaigns. This is a big advantage as you don't need to use multiple tools to handle ad campaigns on different PPC channels. Wordstream helps you automate the PPC management process and employs machine learning / AI helps you analyse the campaign data quickly & feed you with actionable one-click fixes or optimizations. this reduces the time taken in mundane data crunching and optimization of campaigns - this frees up more space for strategic thinking on the campaigns.

Cons: It's too expensive, to begin with - way out of the league of small businesses and agencies. The business needs to be highly profitable or you should be running an agency that charges well. Another drawback is that it is not for beginners - you need to know PPC and each of the channels in great detail to make use of the platform to make your PPC process efficient and profitable. Also, the tool can other channels like Linkedin, etc - which is an important channel today. I haven't taken the help of the Experts & paid more - can't comment on that part.

Overall: One stop shop for managing PPC to save time & make more money.

WHEN YOU WANT TO LEAVE THE CUSTOMER SERVICE IS NON EXISTENT

Apr 25, 2018
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Pros: I cannot find too many words to say why I liked the service so I am just writing to fill up space. The system is fairly easy to use.

Cons: Account managers don't understand and don't want to understand your business. Asked questions but never got straight answers. When you try and leave, they take a week to get back to you, try and get you to stay and then when you refuse they refer to small print in which you have to give 30 days notice.

Wordstream Advisor makes managing Adwords easier but lacks overall strategic direction

Apr 24, 2018
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Rather than muddling through Google Adwords, Wordstream gives a very easy way to manage your paid search accounts through their platform. The 20 Minute Work Week is our team's favorite aspect of the tool.

Cons: Recommendations have a great difficulty of being relevant to your brand or industry. Despite giving them as much info as possible about our business, we constantly have to course correct the strategies presented. Tough on small budgets.

This product is time saving and genius

Apr 24, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the 20 min work week and the easy access to the helpful features of Adwords - like querystream. I also love the consultation option - it has allowed us to enable more people on our team to complete Adwords management tasks

Cons: there is nothing - I love it so far - I look forward to exploring it more and perhaps adding our facebook accounts to the systems.

Overall: time saving
money saving
adwords campaign insight and improvement

Agency software for streamlining client campaigns

Apr 23, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Saves time and money juggling several different campaigns on social and search for different clients, gives you good looking reporting for them

Cons: Relatively expensive with some bugs, but both it and adwords are constantly improved and the customer service is good

I use this software every day alongside AdWords.

Apr 10, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: What I love most about this software is the ease of use between multiple brands. Easy way to manage multiple campaigns with limited resources.

Cons: What I like least about this software is, it doesn't say what type of conversion the keyword gives you, only that it produced a conversion.

Capterra-loader

Great tool for keyword results

Apr 04, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Makes online advertising much easier without guessing and theory. Get more visitors for your money.

Cons: Its not user friendly. You have to spend a lot of time learning all the ins and out of adwords concepts

Overall: Keyword result tool used for PPC

high pressure sales with false promises,software is not easy to use or understand

Mar 22, 2018
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Pros: the software recommendations don't even make sense and when you do them your adwords account gets messed up

Cons: The workers and sales people are not honest or knowledgeable, they promise much but deliver none. The software made recommendations that when I used, my ads were disapproved

Overall: none, they get your money and don't do anything and dont even reply to your emails or calls

Vendor Response

by WordStream on April 05, 2018

Hi Nooshin, It¿s unfortunate that we were unable to have a better working relationship with you. In order to see great strides with AdWords you need to be patient with results and willing to learn new things. Our reps go above and beyond in and between calls to provide you with additional resources and action items to help you feel comfortable taking you account into you own hands. Understanding that you are stilling having difficulties, we have already terminated your contract with us.

A great tool to manage your ad campaigns with recommendations

Mar 15, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It's a really good platform for managing your Google Adwords campaigns if you're looking for something more comprehensive than Google Adwords itself. There are some great recommendations for improving your ads and campaigns and the user interface is really easy to navigate. It's a lot easier to navigate than the native Adwords platform.

Cons: Google Adwords is constantly improving its platform and they provide great support, which takes away from a lot of the value you get from the Wordstream platform. It is expensive and could be more comprehensive and inclusive of other advertising channels.

Best management tool available

Mar 13, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: ease of use. fantastic support clarity. finds errors. solid reporting. creative, pricing and other tools integrated

Cons: needs to add more platforms -- LinkedIn, instagran, video. otherwise few to identify or communicate,,

Capterra-loader

Not worth the money you spend.

Mar 08, 2018
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Pros: Can help to reduce the number of hours spend on mass update. In some degrees can help you to facilitate the management of adwords.

Cons: It is not an intelligent application, it is not as user friendly as WordStream claim. You have to spend a lot of time learning all the ins and out of adwords concept.

Overall: I did not get any benefits, beside losing time and money both on PPC and the monthly payment of the word stream.
I paid extra to have the expert help, but the adword setup wasn't done properly and it just costed me extra money with no result.

Capterra-loader

Great online advertising tool, specially for SEM & Social Media Campaigns

Feb 28, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The Tool makes online advertising easy, you can create and manage ad campaigns on search engines and social networks really quickly. The tool also provides with streamlines reporting that is great internally.

Cons: It feels iffy at times to invest so much of an advertising budget with the tool and not do it directly, but at the end of the day it is worthwhile. You can also hire one of the experts at wordstream do the heavy lifting for you.

Overall: Less work in advertising campaigns, tips and tricks are already integrated into the tool.

Managed Services has made PPC more manageable for our small team

Feb 26, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: We don't really use the software, because we hired WordStream to manage our PPC and Facebook Ads for us. We have a small team, so trying to accomplish this ourselves with little to no experience was an overwhelming prospect.

Cons: We don't use the software so I can't complain. Our Client Services Manager sends us weekly and monthly reports and gives us regular updates so we know what strategies they are adapting based on the click results. It's nice to have a partner helping us with this important marketing strategy.

More than pays for itself in very, very short amount of time.

Feb 22, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Of course, the "20 minute work week", but I also love how easy it is to manage Google, Bing and Facebook ads from one platform.

Cons: I wish there were an integration of some sort with WordPress; either a plugin or GTM feature which would allow further collection of visitor data, form submissions and return visitors.

Overall: The amount time saved in the initial setup of campaigns, ad groups, and ads. Of course the efficiency; it's amazing how a saving a little here and there can add up over the course of a year. Plus it's WAY easier than the Google AdWords interface ... although you have to admit, their new UI is kinda cool ;)

The customer help is great.

Feb 10, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: I really appreciated how helpful the customer support was and how well rounded they were in their knowledge.

Cons: I thought the user interface was extremely confusing and clunky and found it difficult to find what I was looking for

This product allows you to understand your adwords campaigns further.

Feb 09, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: This is a really high performing program for understanding competitor data and crafting your campaigns better.

Overall: This is a great way to understand data of what is working in campaigns across the paid ad landscape.

Easy to use, reliable account optimisation software.

Feb 02, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: We mainly use the 20 minute work week which is ideal for us because it allows us to regularly check and optimise the account - this is good for us because it ensures us that ALL of our accounts get the same treatment whether they're little or large.

Cons: Some of the suggestions that the 20 minute work week produce aren't relevant and we have been using this software for some time and each time we provide the reason why the suggestions aren't relevant, this doesn't seem to improve anything. Not a huge issue more of an annoyance!

Capterra-loader

Great Tool for Monitoring AdWords Performance

Jan 29, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The ability to easily make edits to your adwords account and track the performance of campaigns based on a variety of metrics. Along with this, I will also be using for Bing Ads performance tracking since it aggregates multiple platforms in one place.

Cons: You cannot edit display campaigns in the software. Generally speaking, the display functionality within wordstream is what is preventing me from giving 5 stars.

Overall: AdWords performance tracking.

Capterra-loader

Excellent Product! Outstanding Consultant!

Jan 26, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We have been using WordStream for a few months so far and we are having a fantastic experience. I wear many hats in our organization and this this tool has been incredibly helpful in helping me optimize my campaigns and gain a better understanding of Adwords. Our consultant in a word, remarkable! He's a wealth of knowledge and he has so much patience! He is definitely a champion for me and has helped me to navigate an entire new marketing world!

Cons: I have one item on my wishlist. I wish the software could integrate with LinkedIn as it does with other social media.

Overall: I have been given a comprehensive education in PPC and AdWords. Our consultant is amazing and is helping us to achieve greater ROI.

Wordstream has taken the complications of pay per click advertising and made it a simplified process

Jan 25, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: By using the 20 min workweek process, I'm able to prevent wasting our marketimg bugets (in the advertising itself and by saving my own time) since the 20 min work week stream lines everything for me. The software also combines multiple platforms and accounts so that I can handle them all in one place and we're able to make simultaneous changes across each platform at once. The time I'm saved alone outways the money spent on the program itself. My consultant is extremely proficient on the software and has amazing marketing ideas of her own on how to increase not only my click through rate but to close the sale. This is the first company I've worked with that actually took the time to understand what my business is and what I'm selling. Being a business that sales to a specialized audience and really can't be categorized into one box or another, this makes a huge difference.

Cons: The only downside I can see about this software is that there is still a learning curve involved in understanding how it all works. The pay per click advertising is not a simple one step method. There are multiple factors that come into play which means constant changes and monitoring but that's truly more about the paper click advertising itself versus the software offered.

Overall: This software simplifies paper click advertising in order to save time and money.

My experience has been great

Jan 25, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: For someone in my role, Wordstream really helps me manage all of the clients I take on in one, easy platform. Not to mention the reporting looks great!

Overall: Managed all of my clients accounts with an easy to use dashboard.

Capterra-loader

A Dream For PPC Specialists Managing Multiple Campaigns

Jan 23, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It was clearly designed by frustrated PPC managers who wanted to make bulk changes more efficiently, and who wished that Google AdWords would offer smarter notifications. Whether you just need to knock out the 20 minute work week mode, or want to use the platform for more in-depth analysis of existing campaigns, WordStream makes everything nice and easy.

Cons: It would be nice to have a little more separation of Bing/Facebook from the UI completely if no changes have been made. There's a (perhaps unreasonable) fear that I'm going to accidentally duplicate changes and copy all AdWords campaigns over to Bing. If I made edits to only AdWords campaigns, its a pinch of uneasiness that the Post Changes box includes Bing and Facebook, which are check marked. Small preference.

Overall: Very effective tool for managing multiple AdWords accounts and making bulk edits faster.

Great tool to manage your ad words!

Jan 23, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: all the data is at your fingers and you know what your doing . This allows you to save money and be much more effective with your ad budget .

Cons: Honestly no cons at the moment ad words is a science in its own light. This tool is very useful and with out it I would be just guessing

Overall: To be better at what we do!

WordStream Helped Us Take Our SEM Game to the Next Level

Jan 22, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: -Our WordStream rep. is awesome. He has helped us understand our account so much more.
-The software makes managing your account simple and easy in a short amount of time.

Cons: -For a small company, it is an investment.
-There is a learning curve, like with any software.
-You will still need to put in significant time to get new campaigns up but it does help with management.

Overall: Streamlined management of all of our AdWords campaigns with opportunity and suggestion to make them perform even better.

Great platform for managing paid campaigns

Jan 19, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: It makes things easy to understand and makes all the AdWords data and to dos much easier to understand.

Cons: It doesn't give much advanced stuff so it's great for beginners but not for advanced management or optimization techniques.

Capterra-loader

My team uses WordStream to optimize PPC campaigns for our clients.

Jan 18, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The user experience in the optimization dashboard is perfect. The 20-minute work week feature provides peace of mind and great optimizational recommendations. It makes training new AdOps specialists a breeze!

Cons: The price is fairly steep, making it cost-prohibitive for many agencies and freelancers. However, this is one of the only limitations/drawbacks.

Overall: We get huge time savings from WordStream. The ability to knock out optimizations quickly for a large volume of clients is imperative to scalability for our agency. On top of that, the smart algorithm reveals optimization opportunities that would otherwise go unnoticed.

Capterra-loader

My experience with the software and the premier consulting has helped to make the most of our spend,

Jan 18, 2018
5/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: So far I really like the easy user interface, the different and detailed reports with insights and statistics. In addition to the premier consulting.

Cons: After trying to set up the landing page tool, I found that is very limited, and there is not much support for that specific tool.

Overall: Educating with up to date strategy to improve my campaigns.
Time to do another task, and research.
Make the most of the spend on my campaigns.
Increasing traffic
Optimizing campaigns constantly.

Capterra-loader

Great product for beginner user and helps simplify and reach goals.

Jan 17, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I really like the trend data, reports, and most of all, benchmarking you can get by industry. It's great seeing how our account compares to others in our industry.

Cons: Was a little challenging to "customize" to suit our specific needs. If you have a very complex account it becomes less usable out of the box.

Overall: Loved the reports and benchmarking for ad performance!

Capterra-loader

Great company to work with.

Jan 17, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Very easy to use. Dashboards have the info that you are looking for to help with the process. Highly recommend.

Ive enjoyed the dashboard and customer service, it's helped me run my first adwords campaign.

Jan 17, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Suggestions for improvements to ads, keyword strategy, bidding strategy, everything. Wordstream provides great training/learning resources along with automated guidance. It really helps someone who is new to paid search.

Cons: Some of the features are a little difficult to find on the dashboard. I could use it more and be more familiar, but I often find myself clicking tabs or filtering more often than expected. Maybe the layout could be more streamlined

Overall: Not only does it help run an adwords campaign. I've learned a lot while using it about the ins and outs of paid search

Capterra-loader

Great way to ensure PPC campaign success!

Jan 16, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: As an agency that manages tens of thousands of dollars in media spend each month, we saw a need to use software to improve efficiency, and Wordsteam provides just that. The various features, such as the 20 minute work week, make campaign management a breeze and my team uses this data to dig into more granular campaign details each week. Highly recommend this for PPC beginners and pros.

Cons: It is not cheap, but if you use the software often and have enough media spend under management, the cost is more easily justified.

Overall: Improved my team's PPC management efficiency and that is crucial to our overall profitability.

Great help in maintaining ads at the high level of presence

Jan 16, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It gives you instructions what to do and how to do it to make your ads visible. Suggestions are clear and execution is simple. Support is great! I learned a lot having meetings with rep. His patience and guidance are most valuable.

Cons: Some terms are not clear to me, what some features are, but I have to spend more time using the software.

Overall: Learned things I could not figure out myself. Google Ad Words is a vast territory.

I signed up for WordStream services to help ease the pain of learning how to do AdWords correctly.

Jan 15, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: 1. I love the fact we were able to connect our current Google Analytics account to WordStream. Most companies that offer same service will not allow you to connect your Google Analytics - this isn't good especially when you part from a company. Not with WordStream, our Analytics account will still be ours in case we decide to not renew.

2. Learning videos and a helping hand from my account manager. WordStream has tons of videos to show you what to do in case you get stuck.

Overall: Self taught and guidance from account manager. He is good at what he does and has a great personality.

Great Software

Jan 11, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I like most it's ease to use as well as it's layout making it easy to access and navigate on a daily basis.

Capterra-loader

Good for PPC beginners

Jan 11, 2018
3/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: This is a good software for those just getting their feet wet with pay-per-click ads. It can make calculating the best options for your campaign a lot easier. Especially if you've never fully been in AdWords before.

Overall: Helped with a new client's PPC campaign set up. This is a product, so they always want you to move up to the biggest and best platform. With a little bit of learning and knowledge, these campaigns can be adjusted manually.

Expensive but worth it

Jan 10, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Streamlines my AdWords management, saves me time, and automates the easy wins. The reporting feature is also excellent, showing the rolling CPA is helpful and helps demonstrate value to clients.

Cons: It's expensive, and there are a few features that would make this a more complete platform. And some of the more 'creative' recommendations start to become time-wasters rather than time-savers.

Overall: Save time, become more effective AND efficient in my PPC management, and demonstrate wins to clients.

Capterra-loader

WordStream has helped us reach our PPC goals

Jan 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: WordStream makes it easy for me to analyse the data and take the right steps and actions to optimize my account effectively.

Cons: I wish WordStream could audit my existing PPC landing pages and offer suggestions to make it better. Other than that, I can't fault the platform.

Overall: If you are involved in PPC, then WordStream is a must have. The benefits not only come from the software but also the people that work there. If you want to improve your PPC, then WordStream is a must.

I like the word-steam , help me getting desired goals.

Jan 08, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the query stream where i can see the searches and add as keywords or negatives.. It helps in getting optimization

I have enjoyed using Wordstream and found it to be more comprehensive than just the Adwords platform

Jan 08, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Help in deciding the right steps to take to optimize my account. It is often hard to decide what to do when and wordstream helps eliminate that with helpful suggestions.

Cons: That it tries to get me to sign up for call tracking each 20 minute work week when we have our own fully implemented tracking that we are happy with via Callrail. It never feels like I complete my 20-minute workweek cause I get prompted for the call tracking. Need an option to opt out of that.

Overall: Help in creating a better quality score on Google Adwords

Finally! Software and support that teaches me how to get the most bang for my advertising buck.

Jan 01, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like being able to manage ads on all channels -- Google, Facebook, Bing, etc. -- from one central system. It makes it easier to compare them to one another, and make adjustments as needed.

Cons: Some functionality is only available on the underlying system (Google, Facebook) and requires me to go to those platforms to make certain changes.

efficient process; good team; solid support

Dec 30, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: efficient process; good team; solid support; timely reporting; good reach across CPC/CPA platforms.

Cons: complex business processes cannot be boiled down to something very simple; wordstream does help and create short-cuts, but they have no control over the platforms into which they integrate

Capterra-loader

Saves so much time!

Dec 29, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The software is very intuitive and saves my team so much time by bringing insights right to the top and the 20 minute work week is awesome!

Cons: I don't know that there is anything I don't like. I guess it only works for Facebook if you're doing social media ads, but that's what we mostly do.

Overall: It's saved my team a lot of time. The copy ability is amazing and the ability to split ad groups without a huge messy project is fantastic.

Capterra-loader

Great product saves time & money.

Dec 27, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
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Pros: I think the best is the integration with Google AdRank. Helps improve the quality score for Google and even Bing .

Overall: Saving time and money for myself as a three person team it has significantly helped grow my business. There isn't anything I don't like about this software other than the price. However, the price does make up for the amount of money.

The training and support have been first rate.

Dec 27, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: That I have the ability to use the software in it's most simplified state (20 minute workweek) or dig in deeper to perform more powerful analysis. The software saves me hours upon hours of time per week.

Cons: I wish the software had the capability to analyze landing page quality scores and make very specific suggestions for improvement. In my mind this would complete the software and ensure it hits on all elements of an effective PPC marketing campaign.

Overall: Starting to lower PPC costs.

Capterra-loader

Easier than Adwords Dashboard

Dec 12, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use. It turned the cumbersome task of improving your ads in Google Adwords dashboard from a 3 hours a week task to a 30 minutes a week task. Wordstream gives you specific items to focus on in order to improve your ads. There customer service is exceptional.

Cons: Unfortunately, adwords just wasn't a good lead generation tool for our industry. I don't know if there was anythign that Wordstream could have helped us with.

Great service from Matthew Davidson, a thorough understanding of the platform.

Dec 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The software allows me to perform regular tasks quicker and easier than using the AdWords interface, this saves me a lot of time. The one-on-one sessions provide me with further insight and overall actionable improvements.

Cons: For some tasks, you still have to revert back to the AdWords interface but not many and its easy to switch whilst working in the WordStream interface.

Overall: Save time, provide insight.

Wordstream has made google adwords so much easier to use!

Dec 12, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money

Pros: I love the 20 min work week feature, it makes sure that you make progress every week and provides sound suggestions for doing so.

Cons: I don't like how unavailable/inaccessible the customer service people are. I wish that there was an online chat feature.

Capterra-loader

No complaints!

Dec 08, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: My team has been using this for a few months and I've not heard any complaints. It seems to have been easy to learn and they got up to speed quickly.

Cons: It seems expensive for what it is and the social integrations seem week enough that the team isn't using them.

Overall: We've saved time on our account management, but the biggest bonus is created performance on our client's accounts.

A fantastic tool to get the most out of search ads.

Dec 06, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The 20 minute work weeks are an excellent way to ensure every account you are working with gets a tune up each week, no matter how big or small.

Cons: If it could add analytics integration, it might become the perfect search account tool but for now, it relies on import the conversion data from analytics into AdWords with is slightly less accurate.

Capterra-loader

WordStream has helped me cut down my PPC management time easily in half.

Dec 04, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: WordStream is like having a third eye. It allows me to analyze areas of my PPC accounts that need attention or areas to capitalize on in a much quicker and easier time than if I had to do it manually.

Cons: There's some features I think could use some improvement, but more cosmetic features than anything. WordStream seems like update or improve the software whenever they can!

From the first day, the support and guidance was phenomenal. Our web visits has doubled!

Dec 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The software is very easy to use and the suggestions takes the guesswork out making costly, ineffective decisions. The 20 minute manager is a Huge Asset to the product and we are seeing a lot of cost savings and tremendous increased web traffic. We have over 15,000 keywords to manage and this product has drastically reduced our time consuming efforts. I wish I would have found this product years ago. We literally manage our Google, Bing and Facebook accounts from a single pane of glass. It's fair to say, we may have lost millions in potential revenue the past 5 years without this product. The best part, it's fun to use!

Overall: Increased web traffic and double & triple revenue increases

Wordstream was the best business decision we made all year.

Dec 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Ease of use and training for newbies like us. Customer service is always there when we need them. They are easy to work with and taught us how to boost our appearance online. We were chasing our tails using AdWords before. We never got the same information twice from customer service. Wordstream has allowed us to concentrate our ads to our customers. We finally stopped receiving calls that were not related to our business!

Cons: If I have to name a con I guess it could be that it doesn't do it the work for us. The software is easy to use and we have not had any issues. If I HAD to come up with one thing I wish to change it would be for there to be an automatic saving and uploading of work done as I make changes. Because sometimes I forget to end my sessions with the upload changes now tab.

Very helpful, much easier to track performance.

Dec 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to track performance, as well as making sure our goals are being met. The 20 minute work week is my favorite feature!

Cons: Sometimes it offers suggestions that don't make sense, but for the most part the suggestions are helpful!

Capterra-loader

Amazing Managed Services Team and Tools

Nov 30, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The efficiency and easy to use nature of WordStream is amazing. We originally came to WordStream because they clearly showed us how we were wasting our AdWords spend. They could clearly quantify waste and gave tangible solutions to implement immediately. We have since implemented these recommendations with their Managed Services Team and have quickly seen impressive ROI.

Great business-growing tool!

Nov 27, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This software is easy to use and provides great results on a consistent basis! I have recommended this software to my closest colleagues.

Cons: I wish the leads area would break down phone calls vs. lead forms more clearly and with more detail.

Overall: This software has helped grow my business and each of my clients' businesses!

Wordstream is a great tool for PPC and paid media campaign managers.

Nov 23, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality

Pros: Wordstream is incredibly useful for consolidating data across accounts and platforms into a single, easy to understand and navigate dashboard. Additionally, the insights that Wordstream pulls out of your campaign data and presents via the "20 Minute Work Week" can be super useful and time-saving.

Cons: As can be expected, not all insights/suggestions are useful or make sense for your business. For an experienced PPC campaign manager this might be obvious, but to someone new to PPC they might go ahead with all of Wordstream's advice.

Capterra-loader

The software saves me thousands on my Adwords account, and the monthly consulting is wonderful.

Nov 23, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Ease of use, dedicated consultant included. covers Adwords, Facebook and Bing. Gives me tracking reports, I love Querystream which shows what people searched to find my ads.

Overall: It has so many options that at first, it was a little overwhelming, but having the consulting help included made it work.

The experience has been very positive. Started seeing results quickly.

Nov 23, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: For our team Wordstream takes the complexity out of manageing our paid search ads. It really reduces the time it takes to manage and optimise our ads, we started seeing results very quickly.
Its also a good mix of a great application + expert support.

Wordstream allows us to navigate complex PPC layouts quickly

Nov 20, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The 20 minute work week has made my time navigating PPC menus infinitely more impactful. The Wordstream software allows me to optimize, add or delete features from each individual campaign quickly and efficiently.

I enjoy that Wordstream has the tools needed for not only Google's PPC but Bing and Facebook as well. This allows you to consolidate not only the campaign details but budgeting as well.

Setting up complex campaigns such as A/B testing, geotargeting and different landing pages is easy with Wordstream. This is normally a long and tedious process when done within the PPC providers built-in application.

Cons: The only negative I can think of is the lack of support for other platforms. Most marketers stick to Google and Facebook so most other platforms are generally a waste of time so this isn't a huge issue.

Overall: Wordstream allows my team to quickly plan, execute and manage PPC campaigns. From simple Facebook promotions to complex A/B testing Google AdWords campaigns, it's easy with Wordstream.

The 20 Minute Work Week is by far the greatest thing for people in charge of PPC ever!

Nov 17, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ease of use, and the real time posting of changes. I also love the fact that we have chat support. I am very new to PPC and this has made my life incredibly less stressful. I would recommend it for anyone using PPC from beginners to experts.

Cons: I do wish we could add an additional one on one training hours, as opposed to packages. We have an awesome trainer and it would be nice to have a trainer work with us from the beginning of campaigns.

Overall: Ease of use, gives me more time to work on other aspects of my job and digital marketing. It is also a nice way to get the benefits of Google Adwords without using the software.

Capterra-loader

WordStream Is The Perfect Solution For Our Business

Nov 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: WordStream is intuitive and easy to use. The pricing is very inexpensive when compared to the cost of PPC Firms/Analysts and seems to be optimizing on a weekly basis.

Cons: WordStream would be slightly improved if the 20-Minute Work Week function was available to generate suggestions on a daily basis rather than weekly.

Overall: WordStream helps us budget correctly and analyze where its best suited to increase or decrease ad spend.

Capterra-loader

Wordstream has been a godsend and has helped optimize our advertising campaigns!

Nov 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Wordstream helps track each campaign, notifying us on the suggested changes that need to be made, as well as suggesting a number of keywords to add to our campaigns.

Cons: Wordstream doesn't take into account the View-through conversions that Adwords tracks, which would be extremely helpful to track in the future.

Overall: We've successfully optimized our advertising campaigns with Wordstream, which in turn has saved us money and helped us attribute our budget wherever needed.

Our contact at WordStream is friendly, flexible and knowledgable - a great resource when learning!

Nov 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: WordStream is great for small businesses, and really cuts down the time I spend on PPC. The customer service is awesome, and the user interface is clean and easy to use. I love that it syncs with AdWords, allowing me to quickly diagnose and implement changes to all my campaigns.

Cons: Not many complaints here. The only thing I've noticed is that some of the training materials, webinars, aren't as good as Google AdWords resources. Also, sometimes the recommended keywords I get are not related to my content. Usually I review carefully before adding them to a campaign. Similarly, the negative keyword tool sometimes suggests keywords that don't work with my content.

Overall: Less time spent on PPC, great consulting that helps me make important decisions about how the campaigns are run, and overall increased understanding of PPC.

Capterra-loader

Simplifies an overly complicated adwords interface.

Nov 14, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Easier to find and work with the most important components of Ad Words. Integrates Bing and facebook as well.

Cons: Sometimes its faster just to go into adwords and do something you know how to do it. Sometimes the keyword recommendations are way off course.

Overall: Simplifies many complicated components of advertising such as finding quality scores, reviewing performance, and integrating multiple platforms into one place.

Easy to use software to streamline the search ads efforts

Nov 14, 2017
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The 20 minute workweek is helpful to get things going. The dashboard gives a nice overview of where things are headed. And the GUI is helpful because of the presentation of data. It's simple and has no clutter, where as Google is going in the opposite direction. Wordstream is extremely useful when optimising for clients with smaller budgets, but still need incremental improvements with only a small amount of time. Also - Wordstream is ideal for new colleagues to get the hang of doing AdWords. So, it's also some sort of e-learning environment. The focus on cutting costs and improving quality scores and CPA's is great. It's real easy to add negatives from the Query Stream to multiple ad groups at once. The software comes with some nifty features to easily see improvements that can be made. Finally, Wordstream is very actively improving the software and adding features on a almost weekly basis! It's moving towards display and social advertising more, which is important!

Cons: The 20 minute workweek becomes less helpful when optimising bigger, complex campaigns or already tightly managed campaigns at this moment. I also miss the option to segment data by conversion type for example. Or the compare different periods other than on the dashboard. So in some cases I need to go back to the Adwords GUI for that. Maybe Wordstream could add more features or specific reports to focus more on things that matter most when lowering CPA, cost in general or improving CTR.

Overall: A more pro-active workflow for smaller clients without blowing up the budget for managing them. Also a great environment for starting specialists to get to know adwords and how to focus on cutting costs and lowering CPA's.

Capterra-loader

Great

Nov 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's very user-friendly and it saves our company a ton of admin time. We use it weekly for the "20-min work week" but having a dedicated account rep is an additional bonus.

Cons: The only con I can think of would be the cost, but I also think it is worth the price for the value you get from the service

Capterra-loader

Great tool for beginners with Adwords or Bing ads

Nov 07, 2017
5/5
Overall
5 / 5
Ease of Use
2 / 5
Features & Functionality
5 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: It points out the most important areas to focus on in your Adwords or Bing account. It provides suggestions for new kewords and how to optimize your campaigns and ad groups.

Cons: We found that we were actually doing a great job with our Adwords account and the suggestions provided by Wordstream were not very relevant. I stopped using it after one month but was stuck in a 6-month contract. I quickly implemented the initial insight I gained and did get much more insight thereafter.

Overall: It provided some good initial insights, but after we got it all figured out there was no more value to us. I canceled after the first six month contract was up.

Pleased with the service

Nov 06, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: My account manager is very responsive, and acts on requests quickly. He's a big upgrade on the service I was getting from my previous firm.

Cons: Expertise beyond the core google adwords capability isn't quite what I had been pitched. They are great for Adwords, though.

WordStream has provided me with a quick and easy way to obtain all of the data I need to see

Nov 06, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: WS is the most user-friendly platform that I have seen. I am an intermediate user that needs to have the ability to understand how our client's campaigns are performing at a glance. Everything I need to be able to access quickly is right at my fingertips.

Cons: Continue to enhance the visual nature of the reporting - it is good now still, however, this is the one area I would like to see continue to evolve.

Customer is very knowledgeable and helpful.

Nov 06, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It makes using Google Adwords easier to use. Customer service and the online training are great tools.

Cons: That I still need to use the Adwords interface. Everything can't be done in WordStream but they do walk you through some of things that need to be maintained on the Adword page.

Overall: The ease of use!

We went from overpaying for poor-performing ads to seeing an increase in Quality Score & conversions

Nov 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: WordStream software is extremely intuitive, unlike AdWords, where I struggled to ensure that everything was being attended to.

Cons: The software is great -- however, I do wish that it included all of the functionality of AdWords (there are a few things missing).

Wordstream makes everything very easy

Oct 31, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: 20 Minute work week makes things very simple and saves time. The interface is very intuitive and the Wordstream consultants are very knowledgeable and helpful.

Cons: I have had some issues with changes being rejected and getting errors when posting and not being able to resolve them on my own.

Overall: Saves me time and creates an easy to follow workflow.

Capterra-loader

I'm completely impressed with my overall experience. WordStream Peeps Rock!

Oct 27, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the fact that everything is super simple to find. I dont have to go digging around to get the most important information..... and I love the fact that once a week I get to be completely lazy and use 20minute working week thing, its saves me so much time and helps makes the changes with the biggest impact.

Cons: I dont like that I have to leave the device report to adjust the bids... and I'd also prefer if I do the 20 minute working week daily?!

Overall: It takes the guesswork out of ad management, especially if you're stretched for time.

Capterra-loader

WordStream Advisor will really help you dial in your Google pay per click marketing campaigns!

Oct 22, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Once you have your basic PPC campaign(s) setup, WordStream Advisor will analyze everything and then make suggestions for budget changes, ad changes, keyword changes, ad set splitting and most importantly, negative keywords, on a weekly basis.

You can then review their suggestions and accept them or not.

Two big things that I have noticed is my "Google ad quality score" has risen across all my ads and my actual cost per click has decreased as well.

This software is very easy to use and also will work with your Bing and Facebook ads too.

You really can't go wrong with this software if you run PPC ads on Google.

Overall: 1st off Wordstream advisor saves me and my team a ton of time trying to figure out how to optimize our PPC campaigns.

We manage multiple PPC campaigns for small business owners (we are an agency) and any tool that saves us time which saves us money, and we appreciate that.

We will use this software as long as we manage PPC campaigns.

It is a no-brainer.

My team & I are very skeptical with any software that we purchase and use, having been burned numerous times by over-hyped promises on software.

To be honest, I can't really find anything that I dislike about WordStream Advisor.

It does it's job, is easy to use & saves me and my clients money and headaches.

Capterra-loader

Makes my job easier and allows me to meet more customers needs.

Oct 20, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: WordStream opened up an entire new business opportunity to me. Without it I wouldn't have the time or inclination to sell PPC management services on a large scale. Now I can offer AdWords, Bing and Facebook ads as an intro or add-on service for my clients. Without needing additional resources. WordStream changed my business.

Cons: The one area I would really like to see improvement in the software is in the reporting functionality. The current reports are a good start but fall short when it comes to what I need to provide my clients. I recently attended a live WordStream event in conjunction with Google and spoke with a team member who is actually working on new reporting features. What he could tell me is exactly what I've been looking for. Needless to say I'm very excited about the upcoming release.

Overall: The 20-Minute Workweek guidance has been invaluable to me. I was a novice at AdWords management when I began using WordStream but I was quickly able to make some dramatic improvements for a client which allowed me to open that service to several other clients. WordStream changed my business.

Capterra-loader

A very user-friendly tool, with plenty of troubleshooting content & A+ customer support

Oct 20, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I want to say everything. I was very new to PPC when our company signed on with WordStream, but the tool makes it so simple to just plug in and go. That, combined with a very knowledgeable customer support rep, makes planning a PPC campaign a lot easier. I've been able to see where we were overspending and I've been able to really optimize to drive traffic/ get our customers quality leads. WordStream has saved me so much time so far and I believe our clients will continue to see the value it provides.

Cons: I really don't have any complaints. Everything on the backend is never pushed lived until you actually click the button to push it live. I will build out a full campaign and then completely forget to push the button. It'd be cool if there was a pop-up reminder or something along those lines.

Saves money, easy interface, awesome tools, expert consultants, and great results!

Oct 18, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Personalized training, personal consultant that manages your account, user-friendly interface, and WordStream allows even the novice to be an expert at AdWords and get results FAST! The intuitive 20-Minute Work Week tool really guides you toward making the right decisions and changes to save your business money, but without sacrificing any potential business.

Cons: Would prefer 2-3 more individual training sessions at the novice/beginner level. Maybe provide a short survey that can "spot" the beginners, so you know where to start with them. Lots of details that can be overwhelming at first and difficult to know where to start on an existing account that has been managed already by an agency. Better to have a plan to crawl before you walk, and walk before you run, so to speak.

Overall: Training, refinement of our AdWords account, and more business

The Wordstream advisor makes the world of digital advertising a little less confusing.

Oct 18, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The platform is easy to use and has a lot of great features that help to keep track of Facebook, Google, and Bing Ads through some easy to understand visuals. Phone tracking was easy to setup and helps us better understand the value of our ads for the sales that don't take place directly online. There is a well documented guide with videos that help explain all the features so questions are easily answered.

Cons: A feature that I think would push help the Wordstream Advisor to the next level would be a way to track your total sales within the app. This would help out our company see the relationships that might be missed between all the phone sales and impressions that don't get tracked through the marketing platforms.

Overall: This is the best way yet we have found to track our phone sales. Tracking all the platforms we use to advertise in one place also helps us better digest the copious amount of information that comes with internet marketing.

Excellent Experience with Wordstream, great team to work with!

Oct 18, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Software is easy to use and more intuitive than the google adwords platform. Being able to view all my marketing accounts (google, bing, facebook) in one place is a great feature!

Overall: The only con is that I really don't have time to finish the 20 minute work week regularly. This is not a flaw in the software in any way, just a limitation of my personal time.

Saving so much by using Wordsteam!

Oct 17, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We switched from paying a consultant to managing our Adwords account oursleves along with the help of Wordstream. Wordstream breaks down PPC data making it manageable and easy to understand. I feel I can make decisions based on data to improve our account now where as before it was very hard to understand how to use the Adwords platform. We've brought our cost per target lead down by 42% in as little as 3 months managing ourselves with Wordstream!!

I've learned a lot from our consultant at Wordstream and the educational materials provided by Wordstream are very useful!!

So glad we made this switch!

Cons: The automated suggestions are not always perfect in the 20 minute work week, but I do believe these have helped us bring costs down significantly.

Overall: Tons of cost savings, better leads, and more meetings. Feeling I can now understand Adwords data insights and take action on those insights.

Capterra-loader

Glad I Invested In This Tool

Oct 16, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: As a one-person marketing agency, I always envisioned harnessing a software that allowed me to get into the weeds of my client's adwords accounts easily, keep me updated on their budgets, and allow me to do audits and account re-structures quickly. WordStream is just that. I love the 20 minute work week, as it allows my to get all my account maintenance out of the way for the week on Sunday/Monday and I have the rest of the week free for meetings, building new campaigns and anything else that pop's up mid-week. It's also made upsells to clients on Facebook ads very easy as the integration is very simple/easy.

Cons: I mean, it's not perfect. There's some work flows that you need to get used to, but in the end I feel like I've gotten more than fair value for my subscription fee.

My experience with Wordstream advisor has been great and has made managing time and accounts easier.

Oct 16, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: My favorite two features of this software is the Negative keyword list and the reporting. The negative keyword list is perfect for the weekly check-in to accounts and a lot of Board Match types. The visual reports are great and clients find them easy to understand.

Cons: I do not like that there is no history of past adjustments made to accounts from the software. It would extremely helpful to have them listed out and put them in order of accounts.

Great experience, from the platform to customer support, everything works!

Oct 16, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The UI is very easy to navigate and use, and the Customer Support agents are very insightful and very good teachers. The integration with Facebook, and Bing (and of course AdWords) makes it that much better!

Cons: I'd like to be able to create Display ads from the interface, unfortunately, this isn't a feature yet.

Very fast to get setup and going. My consultant Ben has been great with helping me each week.

Oct 13, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like that you can achieve in 1 or 2 clicks, what would take 20 minutes using Google AdWords. This allows me to focus on the task at hand quickly.

Cons: There are a few areas that are confusing at first. I am sure the developers will address them over time . Nothing is 100% perfect

It has helped us to bring our PPC work hours down from full time to a few hours here and there.

Oct 13, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: It has definitely helped us bring down work hours, new Facebook integration features are starting to work well.

Cons: The Facebook integration still has some way to go. The budgeting aspects could be more flexible with better costs at a glace and budget sharing between campaigns if there is surplus during dips.

Amazing platform to help streamline the Adwords process!

Oct 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The ease of use is one of my favorite things about the platform. The organization of the platform is also very clean and user-friendly. The querystream that allows you to see relevant search terms is incredibly helpful. The 20 minute work week is also an awesome feature!

Cons: The only thing I do not like about the software is that the querystream sometimes does not have the best options and the amount of keywords offered is sometimes slim.