WordStream

WordStream Advisor

5 / 5 166 reviews

Who Uses This Software?

WordStream is designed to help active advertisers get more for less on Google AdWords, Bing Ads, and Facebook.


Average Ratings

166 Reviews
  • 5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • WordStream
  • www.wordstream.com
  • Founded 2008
  • United States

About WordStream Advisor

WordStream Advisor makes online advertising easy: You can create, optimize, manage, and measure high-performing paid search and paid social campaigns in just 20 minutes a week. Smart tools, weekly alerts, and visually stunning reports save you time and money.


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WordStream Advisor Features

  • Activity Tracking
  • Campaign Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking

WordStream Advisor Reviews Recently Reviewed!

8873a403318ac3a8628c01893c8282a6

Easier than Adwords Dashboard

Dec 12, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
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Pros: Easy to use. It turned the cumbersome task of improving your ads in Google Adwords dashboard from a 3 hours a week task to a 30 minutes a week task. Wordstream gives you specific items to focus on in order to improve your ads. There customer service is exceptional.

Cons: Unfortunately, adwords just wasn't a good lead generation tool for our industry. I don't know if there was anythign that Wordstream could have helped us with.

Wordstream has made google adwords so much easier to use!

Dec 12, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money

Pros: I love the 20 min work week feature, it makes sure that you make progress every week and provides sound suggestions for doing so.

Cons: I don't like how unavailable/inaccessible the customer service people are. I wish that there was an online chat feature.

5e5569d5584ca58c0685d93f4a6fd07b

No complaints!

Dec 08, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: My team has been using this for a few months and I've not heard any complaints. It seems to have been easy to learn and they got up to speed quickly.

Cons: It seems expensive for what it is and the social integrations seem week enough that the team isn't using them.

Overall: We've saved time on our account management, but the biggest bonus is created performance on our client's accounts.

A fantastic tool to get the most out of search ads.

Dec 06, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
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Pros: The 20 minute work weeks are an excellent way to ensure every account you are working with gets a tune up each week, no matter how big or small.

Cons: If it could add analytics integration, it might become the perfect search account tool but for now, it relies on import the conversion data from analytics into AdWords with is slightly less accurate.

B24c299fbb6249de59d57ba383cb1778

WordStream has helped me cut down my PPC management time easily in half.

Dec 04, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: WordStream is like having a third eye. It allows me to analyze areas of my PPC accounts that need attention or areas to capitalize on in a much quicker and easier time than if I had to do it manually.

Cons: There's some features I think could use some improvement, but more cosmetic features than anything. WordStream seems like update or improve the software whenever they can!

From the first day, the support and guidance was phenomenal. Our web visits has doubled!

Dec 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: The software is very easy to use and the suggestions takes the guesswork out making costly, ineffective decisions. The 20 minute manager is a Huge Asset to the product and we are seeing a lot of cost savings and tremendous increased web traffic. We have over 15,000 keywords to manage and this product has drastically reduced our time consuming efforts. I wish I would have found this product years ago. We literally manage our Google, Bing and Facebook accounts from a single pane of glass. It's fair to say, we may have lost millions in potential revenue the past 5 years without this product. The best part, it's fun to use!

Overall: Increased web traffic and double & triple revenue increases

Wordstream was the best business decision we made all year.

Dec 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Ease of use and training for newbies like us. Customer service is always there when we need them. They are easy to work with and taught us how to boost our appearance online. We were chasing our tails using AdWords before. We never got the same information twice from customer service. Wordstream has allowed us to concentrate our ads to our customers. We finally stopped receiving calls that were not related to our business!

Cons: If I have to name a con I guess it could be that it doesn't do it the work for us. The software is easy to use and we have not had any issues. If I HAD to come up with one thing I wish to change it would be for there to be an automatic saving and uploading of work done as I make changes. Because sometimes I forget to end my sessions with the upload changes now tab.

Very helpful, much easier to track performance.

Dec 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Easy to track performance, as well as making sure our goals are being met. The 20 minute work week is my favorite feature!

Cons: Sometimes it offers suggestions that don't make sense, but for the most part the suggestions are helpful!

1d24a8d1b73c9e236428306f58997f07

Amazing Managed Services Team and Tools

Nov 30, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The efficiency and easy to use nature of WordStream is amazing. We originally came to WordStream because they clearly showed us how we were wasting our AdWords spend. They could clearly quantify waste and gave tangible solutions to implement immediately. We have since implemented these recommendations with their Managed Services Team and have quickly seen impressive ROI.

Great business-growing tool!

Nov 27, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: This software is easy to use and provides great results on a consistent basis! I have recommended this software to my closest colleagues.

Cons: I wish the leads area would break down phone calls vs. lead forms more clearly and with more detail.

Overall: This software has helped grow my business and each of my clients' businesses!

Wordstream is a great tool for PPC and paid media campaign managers.

Nov 23, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality

Pros: Wordstream is incredibly useful for consolidating data across accounts and platforms into a single, easy to understand and navigate dashboard. Additionally, the insights that Wordstream pulls out of your campaign data and presents via the "20 Minute Work Week" can be super useful and time-saving.

Cons: As can be expected, not all insights/suggestions are useful or make sense for your business. For an experienced PPC campaign manager this might be obvious, but to someone new to PPC they might go ahead with all of Wordstream's advice.

A3f319ef720e82d0c64f6d3a703e4ca5

The software saves me thousands on my Adwords account, and the monthly consulting is wonderful.

Nov 23, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Ease of use, dedicated consultant included. covers Adwords, Facebook and Bing. Gives me tracking reports, I love Querystream which shows what people searched to find my ads.

Overall: It has so many options that at first, it was a little overwhelming, but having the consulting help included made it work.

The experience has been very positive. Started seeing results quickly.

Nov 23, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: For our team Wordstream takes the complexity out of manageing our paid search ads. It really reduces the time it takes to manage and optimise our ads, we started seeing results very quickly.
Its also a good mix of a great application + expert support.

Wordstream allows us to navigate complex PPC layouts quickly

Nov 20, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: The 20 minute work week has made my time navigating PPC menus infinitely more impactful. The Wordstream software allows me to optimize, add or delete features from each individual campaign quickly and efficiently.

I enjoy that Wordstream has the tools needed for not only Google's PPC but Bing and Facebook as well. This allows you to consolidate not only the campaign details but budgeting as well.

Setting up complex campaigns such as A/B testing, geotargeting and different landing pages is easy with Wordstream. This is normally a long and tedious process when done within the PPC providers built-in application.

Cons: The only negative I can think of is the lack of support for other platforms. Most marketers stick to Google and Facebook so most other platforms are generally a waste of time so this isn't a huge issue.

Overall: Wordstream allows my team to quickly plan, execute and manage PPC campaigns. From simple Facebook promotions to complex A/B testing Google AdWords campaigns, it's easy with Wordstream.

The 20 Minute Work Week is by far the greatest thing for people in charge of PPC ever!

Nov 17, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
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Pros: The ease of use, and the real time posting of changes. I also love the fact that we have chat support. I am very new to PPC and this has made my life incredibly less stressful. I would recommend it for anyone using PPC from beginners to experts.

Cons: I do wish we could add an additional one on one training hours, as opposed to packages. We have an awesome trainer and it would be nice to have a trainer work with us from the beginning of campaigns.

Overall: Ease of use, gives me more time to work on other aspects of my job and digital marketing. It is also a nice way to get the benefits of Google Adwords without using the software.

87e5f93a68a1b70e73b2e9e3b71db7de

WordStream Is The Perfect Solution For Our Business

Nov 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: WordStream is intuitive and easy to use. The pricing is very inexpensive when compared to the cost of PPC Firms/Analysts and seems to be optimizing on a weekly basis.

Cons: WordStream would be slightly improved if the 20-Minute Work Week function was available to generate suggestions on a daily basis rather than weekly.

Overall: WordStream helps us budget correctly and analyze where its best suited to increase or decrease ad spend.

5bc9bded3c85c869ac7a7cad7d9ab490

Wordstream has been a godsend and has helped optimize our advertising campaigns!

Nov 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Wordstream helps track each campaign, notifying us on the suggested changes that need to be made, as well as suggesting a number of keywords to add to our campaigns.

Cons: Wordstream doesn't take into account the View-through conversions that Adwords tracks, which would be extremely helpful to track in the future.

Overall: We've successfully optimized our advertising campaigns with Wordstream, which in turn has saved us money and helped us attribute our budget wherever needed.

Our contact at WordStream is friendly, flexible and knowledgable - a great resource when learning!

Nov 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: WordStream is great for small businesses, and really cuts down the time I spend on PPC. The customer service is awesome, and the user interface is clean and easy to use. I love that it syncs with AdWords, allowing me to quickly diagnose and implement changes to all my campaigns.

Cons: Not many complaints here. The only thing I've noticed is that some of the training materials, webinars, aren't as good as Google AdWords resources. Also, sometimes the recommended keywords I get are not related to my content. Usually I review carefully before adding them to a campaign. Similarly, the negative keyword tool sometimes suggests keywords that don't work with my content.

Overall: Less time spent on PPC, great consulting that helps me make important decisions about how the campaigns are run, and overall increased understanding of PPC.

400d79141bab3a864f8d6b4943d2a9a4

Simplifies an overly complicated adwords interface.

Nov 14, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Easier to find and work with the most important components of Ad Words. Integrates Bing and facebook as well.

Cons: Sometimes its faster just to go into adwords and do something you know how to do it. Sometimes the keyword recommendations are way off course.

Overall: Simplifies many complicated components of advertising such as finding quality scores, reviewing performance, and integrating multiple platforms into one place.

Easy to use software to streamline the search ads efforts

Nov 14, 2017
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The 20 minute workweek is helpful to get things going. The dashboard gives a nice overview of where things are headed. And the GUI is helpful because of the presentation of data. It's simple and has no clutter, where as Google is going in the opposite direction. Wordstream is extremely useful when optimising for clients with smaller budgets, but still need incremental improvements with only a small amount of time. Also - Wordstream is ideal for new colleagues to get the hang of doing AdWords. So, it's also some sort of e-learning environment. The focus on cutting costs and improving quality scores and CPA's is great. It's real easy to add negatives from the Query Stream to multiple ad groups at once. The software comes with some nifty features to easily see improvements that can be made. Finally, Wordstream is very actively improving the software and adding features on a almost weekly basis! It's moving towards display and social advertising more, which is important!

Cons: The 20 minute workweek becomes less helpful when optimising bigger, complex campaigns or already tightly managed campaigns at this moment. I also miss the option to segment data by conversion type for example. Or the compare different periods other than on the dashboard. So in some cases I need to go back to the Adwords GUI for that. Maybe Wordstream could add more features or specific reports to focus more on things that matter most when lowering CPA, cost in general or improving CTR.

Overall: A more pro-active workflow for smaller clients without blowing up the budget for managing them. Also a great environment for starting specialists to get to know adwords and how to focus on cutting costs and lowering CPA's.

69cae3d52d898899302b15a2a08f3d59

Great

Nov 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: It's very user-friendly and it saves our company a ton of admin time. We use it weekly for the "20-min work week" but having a dedicated account rep is an additional bonus.

Cons: The only con I can think of would be the cost, but I also think it is worth the price for the value you get from the service

Db0b875a7342d74ca2350fd337f69065

Great tool for beginners with Adwords or Bing ads

Nov 07, 2017
5/5
Overall
5 / 5
Ease of Use
2 / 5
Features & Functionality
5 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: It points out the most important areas to focus on in your Adwords or Bing account. It provides suggestions for new kewords and how to optimize your campaigns and ad groups.

Cons: We found that we were actually doing a great job with our Adwords account and the suggestions provided by Wordstream were not very relevant. I stopped using it after one month but was stuck in a 6-month contract. I quickly implemented the initial insight I gained and did get much more insight thereafter.

Overall: It provided some good initial insights, but after we got it all figured out there was no more value to us. I canceled after the first six month contract was up.

Pleased with the service

Nov 06, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: My account manager is very responsive, and acts on requests quickly. He's a big upgrade on the service I was getting from my previous firm.

Cons: Expertise beyond the core google adwords capability isn't quite what I had been pitched. They are great for Adwords, though.

WordStream has provided me with a quick and easy way to obtain all of the data I need to see

Nov 06, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: WS is the most user-friendly platform that I have seen. I am an intermediate user that needs to have the ability to understand how our client's campaigns are performing at a glance. Everything I need to be able to access quickly is right at my fingertips.

Cons: Continue to enhance the visual nature of the reporting - it is good now still, however, this is the one area I would like to see continue to evolve.

Customer is very knowledgeable and helpful.

Nov 06, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It makes using Google Adwords easier to use. Customer service and the online training are great tools.

Cons: That I still need to use the Adwords interface. Everything can't be done in WordStream but they do walk you through some of things that need to be maintained on the Adword page.

Overall: The ease of use!

We went from overpaying for poor-performing ads to seeing an increase in Quality Score & conversions

Nov 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: WordStream software is extremely intuitive, unlike AdWords, where I struggled to ensure that everything was being attended to.

Cons: The software is great -- however, I do wish that it included all of the functionality of AdWords (there are a few things missing).

Wordstream makes everything very easy

Oct 31, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: 20 Minute work week makes things very simple and saves time. The interface is very intuitive and the Wordstream consultants are very knowledgeable and helpful.

Cons: I have had some issues with changes being rejected and getting errors when posting and not being able to resolve them on my own.

Overall: Saves me time and creates an easy to follow workflow.

6c9618d7ee19340997327f41231f20e6

I'm completely impressed with my overall experience. WordStream Peeps Rock!

Oct 27, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the fact that everything is super simple to find. I dont have to go digging around to get the most important information..... and I love the fact that once a week I get to be completely lazy and use 20minute working week thing, its saves me so much time and helps makes the changes with the biggest impact.

Cons: I dont like that I have to leave the device report to adjust the bids... and I'd also prefer if I do the 20 minute working week daily?!

Overall: It takes the guesswork out of ad management, especially if you're stretched for time.

8d39dbf95d35c6010bb9529afe344fd5

WordStream Advisor will really help you dial in your Google pay per click marketing campaigns!

Oct 22, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Once you have your basic PPC campaign(s) setup, WordStream Advisor will analyze everything and then make suggestions for budget changes, ad changes, keyword changes, ad set splitting and most importantly, negative keywords, on a weekly basis.

You can then review their suggestions and accept them or not.

Two big things that I have noticed is my "Google ad quality score" has risen across all my ads and my actual cost per click has decreased as well.

This software is very easy to use and also will work with your Bing and Facebook ads too.

You really can't go wrong with this software if you run PPC ads on Google.

Overall: 1st off Wordstream advisor saves me and my team a ton of time trying to figure out how to optimize our PPC campaigns.

We manage multiple PPC campaigns for small business owners (we are an agency) and any tool that saves us time which saves us money, and we appreciate that.

We will use this software as long as we manage PPC campaigns.

It is a no-brainer.

My team & I are very skeptical with any software that we purchase and use, having been burned numerous times by over-hyped promises on software.

To be honest, I can't really find anything that I dislike about WordStream Advisor.

It does it's job, is easy to use & saves me and my clients money and headaches.

Aff0b5807855f131b371287194ce80a0

Makes my job easier and allows me to meet more customers needs.

Oct 20, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: WordStream opened up an entire new business opportunity to me. Without it I wouldn't have the time or inclination to sell PPC management services on a large scale. Now I can offer AdWords, Bing and Facebook ads as an intro or add-on service for my clients. Without needing additional resources. WordStream changed my business.

Cons: The one area I would really like to see improvement in the software is in the reporting functionality. The current reports are a good start but fall short when it comes to what I need to provide my clients. I recently attended a live WordStream event in conjunction with Google and spoke with a team member who is actually working on new reporting features. What he could tell me is exactly what I've been looking for. Needless to say I'm very excited about the upcoming release.

Overall: The 20-Minute Workweek guidance has been invaluable to me. I was a novice at AdWords management when I began using WordStream but I was quickly able to make some dramatic improvements for a client which allowed me to open that service to several other clients. WordStream changed my business.

F3025486ae2e06b6c489000c6da33ee9

A very user-friendly tool, with plenty of troubleshooting content & A+ customer support

Oct 20, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I want to say everything. I was very new to PPC when our company signed on with WordStream, but the tool makes it so simple to just plug in and go. That, combined with a very knowledgeable customer support rep, makes planning a PPC campaign a lot easier. I've been able to see where we were overspending and I've been able to really optimize to drive traffic/ get our customers quality leads. WordStream has saved me so much time so far and I believe our clients will continue to see the value it provides.

Cons: I really don't have any complaints. Everything on the backend is never pushed lived until you actually click the button to push it live. I will build out a full campaign and then completely forget to push the button. It'd be cool if there was a pop-up reminder or something along those lines.

Saves money, easy interface, awesome tools, expert consultants, and great results!

Oct 18, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Personalized training, personal consultant that manages your account, user-friendly interface, and WordStream allows even the novice to be an expert at AdWords and get results FAST! The intuitive 20-Minute Work Week tool really guides you toward making the right decisions and changes to save your business money, but without sacrificing any potential business.

Cons: Would prefer 2-3 more individual training sessions at the novice/beginner level. Maybe provide a short survey that can "spot" the beginners, so you know where to start with them. Lots of details that can be overwhelming at first and difficult to know where to start on an existing account that has been managed already by an agency. Better to have a plan to crawl before you walk, and walk before you run, so to speak.

Overall: Training, refinement of our AdWords account, and more business

The Wordstream advisor makes the world of digital advertising a little less confusing.

Oct 18, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The platform is easy to use and has a lot of great features that help to keep track of Facebook, Google, and Bing Ads through some easy to understand visuals. Phone tracking was easy to setup and helps us better understand the value of our ads for the sales that don't take place directly online. There is a well documented guide with videos that help explain all the features so questions are easily answered.

Cons: A feature that I think would push help the Wordstream Advisor to the next level would be a way to track your total sales within the app. This would help out our company see the relationships that might be missed between all the phone sales and impressions that don't get tracked through the marketing platforms.

Overall: This is the best way yet we have found to track our phone sales. Tracking all the platforms we use to advertise in one place also helps us better digest the copious amount of information that comes with internet marketing.

Excellent Experience with Wordstream, great team to work with!

Oct 18, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Software is easy to use and more intuitive than the google adwords platform. Being able to view all my marketing accounts (google, bing, facebook) in one place is a great feature!

Overall: The only con is that I really don't have time to finish the 20 minute work week regularly. This is not a flaw in the software in any way, just a limitation of my personal time.

Saving so much by using Wordsteam!

Oct 17, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: We switched from paying a consultant to managing our Adwords account oursleves along with the help of Wordstream. Wordstream breaks down PPC data making it manageable and easy to understand. I feel I can make decisions based on data to improve our account now where as before it was very hard to understand how to use the Adwords platform. We've brought our cost per target lead down by 42% in as little as 3 months managing ourselves with Wordstream!!

I've learned a lot from our consultant at Wordstream and the educational materials provided by Wordstream are very useful!!

So glad we made this switch!

Cons: The automated suggestions are not always perfect in the 20 minute work week, but I do believe these have helped us bring costs down significantly.

Overall: Tons of cost savings, better leads, and more meetings. Feeling I can now understand Adwords data insights and take action on those insights.

3ccb334a570ab186257ba6d6954211cf

Glad I Invested In This Tool

Oct 16, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: As a one-person marketing agency, I always envisioned harnessing a software that allowed me to get into the weeds of my client's adwords accounts easily, keep me updated on their budgets, and allow me to do audits and account re-structures quickly. WordStream is just that. I love the 20 minute work week, as it allows my to get all my account maintenance out of the way for the week on Sunday/Monday and I have the rest of the week free for meetings, building new campaigns and anything else that pop's up mid-week. It's also made upsells to clients on Facebook ads very easy as the integration is very simple/easy.

Cons: I mean, it's not perfect. There's some work flows that you need to get used to, but in the end I feel like I've gotten more than fair value for my subscription fee.

My experience with Wordstream advisor has been great and has made managing time and accounts easier.

Oct 16, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: My favorite two features of this software is the Negative keyword list and the reporting. The negative keyword list is perfect for the weekly check-in to accounts and a lot of Board Match types. The visual reports are great and clients find them easy to understand.

Cons: I do not like that there is no history of past adjustments made to accounts from the software. It would extremely helpful to have them listed out and put them in order of accounts.

Great experience, from the platform to customer support, everything works!

Oct 16, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The UI is very easy to navigate and use, and the Customer Support agents are very insightful and very good teachers. The integration with Facebook, and Bing (and of course AdWords) makes it that much better!

Cons: I'd like to be able to create Display ads from the interface, unfortunately, this isn't a feature yet.

Very fast to get setup and going. My consultant Ben has been great with helping me each week.

Oct 13, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like that you can achieve in 1 or 2 clicks, what would take 20 minutes using Google AdWords. This allows me to focus on the task at hand quickly.

Cons: There are a few areas that are confusing at first. I am sure the developers will address them over time . Nothing is 100% perfect

It has helped us to bring our PPC work hours down from full time to a few hours here and there.

Oct 13, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: It has definitely helped us bring down work hours, new Facebook integration features are starting to work well.

Cons: The Facebook integration still has some way to go. The budgeting aspects could be more flexible with better costs at a glace and budget sharing between campaigns if there is surplus during dips.

Amazing platform to help streamline the Adwords process!

Oct 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The ease of use is one of my favorite things about the platform. The organization of the platform is also very clean and user-friendly. The querystream that allows you to see relevant search terms is incredibly helpful. The 20 minute work week is also an awesome feature!

Cons: The only thing I do not like about the software is that the querystream sometimes does not have the best options and the amount of keywords offered is sometimes slim.

7cb54382a8a78e4d3458ae2057c00f34

Excellent for start-up where you are a novice ad

Oct 12, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We are a start-up and therefore money is tight. However we signed up for the monthly consultations which we have found was gr8 value for money because of the results we would have taken much longer to achieve. The representative we were assigned was very knowledgeable. Much easier than using Google Ads interface. Just added Facebook ad maintenance support which ticks another box for us.

Cons: Facebook support was poor but that has been upgraded recently. The ad performance reporting is not highly customisable.

Overall: Significantly improved our CPC and CPA

5212314625c7d1dccc2fc291a7b15b0d

I completely rely on WordStream and their expert trainers to help me generate results for my clients

Oct 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: REPORTING! As well as training tools, query stream, keyword recommendations, and one-on-one support.

Cons: Does not have reporting for Display Marketing. There isn't an option to get monthly reports on where you stand against industry competitors.

Overall: Ease of mind when reporting to the C-Suite for my clients, increased traffic, and conversions.

6d8ffe3e4b348bcd96ef991c0407bb4c

Great experience, great support, and effective!

Oct 11, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the the 20 minute work week - it's so convenient and manageable along with all the other tasks I'm responsible for!

Cons: I will say that without the telephone training/support, this tool would be very tricky to use. There are many features that aren't intuitive and takes time and practice to get used to.

Overall: Better understanding of Google AdWords, SEO and keywording online.

1e309c97dc725d15f6d44bda3fa74424

Very friendly team with a wealth of knowledge in numerous areas.

Oct 11, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Team is easy to communicate with and ready to act. Reporting dashboard is clean and robust. Account managers are willing to try on new strategies and tailor approaches to our unique priorities.

Cons: Onboarding process was a little convoluted and resulted in a minor hiccup. Clearer communication right from the start with the team we'd ultimately work with could have prevented any potential miscommunications in approach and priorities.

Overall: Helps free up a lot of our time knowing our PPC accounts are well taken care of.

Great training around a good product that will help you take your PPC to the next level.

Oct 09, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Phone Training customised to your needs.
20 minute work week with laid out recommendations for you each week to help build your PPC account.
Great backup support

Cons: I really felt that they needed to have better support for the display ads on Google. This would have made a great difference.

Overall: Increase CTR's and better ROI from the ads they I was currently running.

C44ccd3c771527f34c83fa3ed185d6a1

Harvested a Bunch of Low Hanging Fruit for Great ROI

Oct 05, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The software is straightforward to learn and highlights immediate opportunities for optimization and Adwords spend savings.

Cons: Not surprising - but we would not have known about or understood software features if we did not also have the consulting package

Overall: We created significant Adwords savings by radically improving our Adwords structure, Ads, Keywords, Quality Scores and overall approach. Wordstream transformed our Adwords process and paid for itself!

Great Tool To Support Your Adwords Campaigns

Sep 29, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: This software is very easy to use and the customer support has been phenomenal. Great for both beginners and users with advanced Adwords knowledge. The layout is straightforward and the selection of support articles are great.

Cons: I wish we were able to use all the Adwords functions in Wordstream alone, instead of having to jump back to Google for some functions.

Great experience, top to bottom from Sales to Support.

Sep 29, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of use and having a Customer Success Specialist to guide and educate about the platform and PPC in general.

Cons: Platform could use a change log to document changes made per session, per week, month, date range or year(s).

Overall: Successful PPC campaigns.

My experience has been amazing.They have helped me to get where I needed to be in a very short Time!

Sep 28, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's very easy to use!From day one I was able to understand and use the product thank you for making it so easy

Overall: It has helped grow my business thank you for that!

Simplifies a miserable process

Sep 27, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I am TERRIBLE at PPC, but our advisor walks me through it every week and answers my one hundred billion questions and is super patient with me. It's very easy to see what's working, and what's not.

Cons: I personally have a difficult time separating my campaigns to understand what is paused and what is active. I messed up our first go at creating campaigns, but I can't (shouldn't) delete the data, however it's kind of confusing to separate the old from the new.

Professional. Personal. Efficient.

Sep 27, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to learn and use effectively. Doesn't take an expert to master some of the basic and important aspects.

Cons: Some of the information gets lost -- more of a problem with the amount of information and not the parsing tools.

Great supplemental tool for our PPC work.

Sep 25, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The UI is one thing. I prefer working on the tool rather than on AW. And secondly, I can spend less weekly time looking where exactly to optimize with the '20 minutes Work Week' because the tool automates some of them.

Cons: Not much but I would love to see more Facebook optimization features. Or maybe understanding my way in the tool better. I still don't get very well how to use FB on WS.

Overall: It saves me time. That's the main reason I acquired the tool. I needed a software that could automate optimizations so I could focus on other valuable areas of our client's business.

Great support to amp up SEM for a small and quickly growing business

Sep 22, 2017
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Wordstream's dashboard is easy to navigate and gives a good snapshots of our overall SEM performance.

Cons: Though the dashboard is fairly comprehensive, there is limited ability to customize views and drill down to see the "why" behind the numbers.

Overall: Better ROI for our SEM efforts

Optimizing for the win!

Sep 22, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Working with the Wordstream team has been the easiest experience we've had with a vendor. They're quick to reply to messages, can keep up with our fast-paced (and changing) plans, and are in tune with our needs, which includes lowering spending while increasing conversions!

Cons: If I had to think of what I least like about using Wordstream is that they're based in Boston while we're in Bethesda, so I wish we could meet with them in person more!

Overall: Lowering cost of acquisition while increasing conversions. I can't say this enough!

fairly easy to use, good customer service

Sep 18, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The weekly manager. At least once a week I can sit down, go over the recommendations, choose what I want to do and then click on it. There are recommendations you can choose to accept or turn it down. Once learned it is very easy to maintain.

Cons: A lot of information to go over and learn. Once you go over it and speak to a customer rep, tech it starts to make sense. There are still some things I haven't been able to go through. Once I have more time this winter I hope to become more proficient.

Used at agency level to take strain out of growing and optimising accounts

Sep 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - 20 minute work week tool, makes adding new keywords and negatives easy as well as showing the impact in terms of expected increase in traffic and money saved

Cons: - Search manager tool a little clunky and sometimes slower to work within this in comparison to AdWords Editor or AdWords interface

Customer Support outside of USA almost non existent

Sep 12, 2017
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
1 / 5
Customer Support
2 / 5
Value for Money

Pros: Simple easy to use. Easy to read layouts and report structures. weekly summary opportunities focus feature is a good idea but becomes redundant after a period of 3 months as you would likely be on top of the bulk work getting your advertising inline with desired outcomes.

Cons: Now obsolete as Googles new Adwords features (which is free) have significantly more details and drilling data than Wordstream can compete with.
Now in 2017 wordstream is not worth any money as it cannot provide any further benefit than the newer Adwords interface tools.

Also customer support is a real problem when you have any issue with software or billing. They simply will not respond to you- that means never.

Customer support is only availiable for purchasing .

Overall: Intially quick wins to focusing ad's on google to targeted audience but it did not reduce our ad spend. It targeted potential customers manipulating our ad strategy more directly but it lead to increasing spend without the corresponding conversion rate improvement.

Delivers proof of improvements and makes improvements faster than AdWords

Sep 12, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The insights it provides seem less likely to just generate clicks, and more likely to generate conversions (sales). It's incredibly easy to see where you stand among competitors, and let's you set your expectations accordingly (i.e. it helps reign in your client's wants).

Reporting is easy, and there's not a lot of annoying in-app upsell that so many software systems hook you in with, but only deliver for a premium. People are tired of that.

Support is seriously A-Team (Greg Herrmann knows everything, has every answer. Greg Herrmann for president).

Cons: Would love shopping ads (PLAs), remarketing, display ads, etc. Copying across accounts would be great, too, but whatever I've had any difficulty with Greg Herrmann has provided some kind of a solution for. Support!

Overall: Makes PPC provable to my clients, and makes taking action often, easy.

Great Support -Great Results

Sep 09, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: WordStream is easy to use and delivers what they promise. The support staff has been fantastic to work with, and the documentation is very helpful.

Cons: I would like to see the cost of the software come down a little bit. Although I am very happy with the results.

Great product needs some more tools to make it worth the money

Sep 05, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Very intuitive product, makes a lot of sense and can save time. Great customer service and sales team to walk through any questions or concerns.

Cons: This product at the time did not have any tools for social media and was only geared for Google Adwords that didn't help me and the time saved on Google Adwords was good but not enough to justify the very high price.

Overall: Helped my Adwords management

Some nice features, but not worth the price

Sep 01, 2017
2/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
1 / 5
Value for Money

Pros: Nice dashboard, good looking layout. It connects easily with Adwords so you can download and upload just fine.

Cons: As an agency, if the ad spend increases the price of Wordstream skyrockets and it's definitely NOT worth the price. There is no reason it should get SOOOOOO expensive when it doesn't do anything different. 6 month contract was a BIG mistake. Really regret signing up with them. Download Adwords Editor and learn how to use it on Youtube and you'll be way ahead. You can hire someone to set up reports for you in Adwords or there are lots of reporting tools that do a better job at a fraction of the price.

Overall: We optimized one campaign and saw some improvement. But again, not worth the crazy expense. Really unhappy with the price gouging and 6 month contract.

After only a week using Wordstream, my confidence in using Adwords has skyrocketed.

Sep 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I absolutely love the 20 Minute Work Week platform, where the software finds improvement recommendations from all areas of Adwords and brings it to me in one easy to use and understand place.

Overall: It allowed me to do my work with Adwords and be successful while at the same time, teaching and improving skills that I may not have been able to as adequately or as quickly as I was by using Wordstream!

Customer Service Tops the Charts

Aug 30, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: The friendly user interface that guides those who can't keep up with constantly changing and increasingly difficult ad systems. It used to be that you'd bid 5 cents on a broad keyword and get 100% of the clicks. Now the complexity either needs a dedicated person to work on it, or a system that simplifies it, like Wordstream

Cons: I would hope for more integration with Facebook ads, as they've been around long enough that we should have full utilization within the software

Overall: Ease of use across several ad platforms, the '20 minute work week' is great

I saved money by taking control of my PPC and finding out what keywords work!

Aug 30, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Easy to use interface. On the few occasions that I needed help, I was provided with fantastic customer support, the guide and resources let you learn as much as you like or require to acheive your goals.

Overall: I can see what works and what does not without paying someone else to do it

The *personal* advisor is *GREAT* for teaching you *things you didn't know about the software!*

Aug 29, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is so easy to make hundreds of updates in minutes! It takes sime getting used to / but when you do? WHAM! Job Done!!

Overall: Time savings / suggestions / a wealth of *real* knowledge...

WordStream has been a great tool to cut down on the amount of time it takes to manage AdWords

Aug 24, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I really like the dashboard and 20 Minute Work Week features. These features make it easy for me to focus on the information that's most important.

Cons: Sometimes the suggestions in the 20 Minute Work Week are repeated from earlier weeks, or don't seem relevant in context to the account and ads.

Overall: lots of saved time

Has been a great tool for removing negative keywords quickly across campaigns

Aug 22, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: QueryStream, Syncronization to Bing and Facebook, Tutorials and Guides, Keyword Grouper, SEO Basics, 20 minute work week.

Cons: Can be quite slow to load through pages compared to Adwords. Doesn't have all the tools that Adwords has, e.g. searched keywords over a certain length of time with certain metrics.

Overall: Saving time

Great for quick and easy optimisation

Aug 21, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Actionable optimisation recommendations
Easy to navigate UI
Combines Bing Ads, Google AdWords and Facebook advertising all-in-one
Great for quick checkups on performance and budget tracking
Report templates are very useful

Cons: Yet to incorporate shared library
Doesn't support bidding strategies
More suited to small to medium sized agencies or SMEs, more of a lightweight bid management tool

Overall: Budget tracking and management
Combined spend and performance data for Bing and AdWords from one platform

Wordstream is a very user friendly platform and didn't take long to get used to.

Aug 17, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Wordstream identifies areas of opportunity as well as keywords that are inefficient. I have seen several client accounts increase in performance - whether that is CTR or conversions.

Cons: Wordstream doesn't yet factor in different audience targeting available in AdWords - so there is still some toggling between the two platforms.

Overall: Time saving, efficiency, improved campaign performance.

Word Stream has saved me a significant amount of time in managing our client's adwords accounts.

Aug 17, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The 20 minute work week provides insights and suggestions of optimization tactics that I wouldn't have considered on my own which is a tremendous help in maximizing our client's budgets and increasing their campaign performance.

Cons: In the future I hope to see an integration of all Google products! It would be ideal to stay within one platform to manage search, display, and YouTube campaigns.

Overall: Huge time saver, in depth optimization tactics and suggestions, super easy to use!

Wordstream helps take care of the finer details that can be missed when managing multiple campaigns.

Aug 17, 2017
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Wordstream saves me time and gives a great quality score, keyword and account optimisation suggestions. The "Query Stream" feature show's the number of queries per ad group up front, saving you from having to go through each ad group individually.

Cons: When it comes to the latest features, there seems to be a bigger drive behind social features with a few search updates here and there. There are no features for remarketing audience bid adjustments. Not being able to work with labels in Wordstream is about one of the bigger reasons I have to juggle between Adwords & Wordstream ux's.

One man global marketing team!

Aug 16, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Brief to use. Comprehensive in coverage. The software manages and extends the campaigns I have in place. It suggests new additions regularly and brings them to my attention minimizing the time I need to go searching for alternatives. The 10 minute weekly manager is great!

Has changed the way I interact with Adwords completely - for the better

Aug 14, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: This software is extremely user-friendly, makes managing an AdWords account of any size so much simpler, and gives full account recommendations that are spot on

Cons: The reporting tool is limited to two types of reports - while they are super helpful, that could be expanded to be a more user-friendly version of AdWords reporting.

It has worked great for managing our few PPC accounts and has helped with overall performance.

Aug 11, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Absolutely the best customer support and training that I've ever experienced from a software company. It's easy to use and understand and has nice reporting features that are also easy to customize.

Cons: It's pricey for small firms with few accounts -- but makes sense if you're managing multiple clients and/or ad platforms.

Overall: It has saved time and simplified the process of managing our accounts. The reports are informative, but simple for the client to understand. Training features have also been helpful.

I use this software to help with my small business and have had great luck.

Aug 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use the 20min work week every Monday. It just walks you right on through the steps without you having to learn everything before you start. It's great because you learn as you go while you are working on the 20min work week.

Cons: Not much to say that I don't like. If I was to say anything it would be about Facebook and how it relates to wordstream and functionality. Or maybe I just need to learn more about Facebook.

Overall: Minimize my spending

Great People

Aug 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Most of all, I enjoy working with the people at WordStream. We set up weekly reports, but it is the team that I have in place that help cidentify opportunities for growth. They proactively customize reporting to fit the needs of the company.

Cons: Sometimes reports can be lengthy and some data is not relevant to our current initiatives. Although this is sometimes a problem, I can always talk to my team at WordStream and customize the report for granular data that is highly relevant to our goals.

Very positive, it has managed to streamline processes for our PPC department.

Aug 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The 20 minute work week is great. We like to make sure that all of our accounts get attention and this is the perfect way to do it - sure there are some suggestions that aren't right but that's what the feedback tool is for.

Cons: in 20 minute work week when creating new ad groups it would be ideal if we could add more than a single add group at a time it would perfect this process

Overall: The ease of being able to manage, maintain and optimise all of our accounts evenly. We base our clients accounts on tiered package so sometimes the smaller accounts don't get the attention they deserve, where as WordStream helps us give the same amount of love and attention to ALL accounts and that is important to us.

Seamless, helpful and easy to use.

Aug 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's workability to our current system, it has made monitoring and analysing campaigns we're working on incredibly efficient and time saving.

Overall: It has allowed us to monitor and analyse AdWords campaigns efficiently, saving us time and ultimately costs as a result of this.

Wordstream makes using AdWords sooo easy!

Aug 10, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It is very straight forward; you need not have prior experience with online ads to be able to figure out how to use it.

Cons: The price point is higher but it is worth it if you manage multiple accounts. It is well suited for agency use.

Very smart and professional people

Aug 09, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I love the ad editor and the helpful hints it gives you, it helps you build a good ad, the result is great too for quality score. The reporting is also very helpful especially for keywords

Cons: the landing page builder is horrible to use, it is clunky and difficult, I spent a few hours with it and ultimately gave up.

Wordstream helps me achieve higher quality AdWords accounts for my clients. Great reports as well!

Aug 09, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The 20 minute work week tool is great for quick maintenance items. The performance grader report helps to dig a little deeper into best practices and helps me to spot areas of improvement that I can take care of quickly. The many keyword tools available are great at helping me to make large scale changes quickly and I can review my changes before posting them to AdWords. Call tracking and keyword level call tracking are a must for reporting new leads to my law firm clients. I also utilize the landing page builder and contact forms with great results. Working with an account rep who has experience with my target clientele has been a tremendous benefit to my company's growth. Great looking white label reports that I can customize for each of my clients communication styles makes my weekly phone calls that much better!

Cons: There are still a handful of features to be added into Wordstream that I think would be nice. Support for shopping, display and YouTube campaigns will be great once they are added.

Overall: Increased quality of work!

Wordstream is a must-have for anyone running an Adwords campaign.

Aug 09, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It is very easy to use. We are able to manage our progress. They are always available anytime we need help.

Friendly and very helpfull staff

Aug 08, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: The software has allowed me to vastly cut down the amount of time spent in adwords, and monitors the account for anything that wonders from acceptable spend. The 20 minute work week is a great feature. The querystream is also very easy to use and makes managing negative keywords far easier. New ad copy is very easy to generate with Wordstream providing suggestions as to how to improve the copy.

Cons: It can be a little "laggy" sometimes when switching between reports. The only other thing I wish it would work better with is google shopping, but other than that it has been a MAJOR time saver for me.

It's like having an extra pair of hands working on our AdWords accounts.

Aug 08, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The 20-minute work week helps me build a high-performing campaign and identifies potential problem areas that I need to address.

Cons: The integration with Facebook Ads is promising, but it still needs some work. Would also be great to be able to run Display ad spend through Wordstream.

Overall: It helps us run AdWords accounts successfully.

Very easy to deal with and easy to get in touch with if you have a question.

Aug 07, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of use and the number of videos and help that is available to me. It has helped me get the most out of my adwords campaign and I hope to keep learning and getting better in the future.

Overall: Helped me better understand Adwords and getting the most out of my campaigns

WordStream helped us improve our CPA so that we had more budget for new strategies.

Aug 03, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like how easy it is to view all of the potential issues that your campaigns may have. Being able to see the impact your quality score has on a campaign allows the team to focus on improving the ad groups as opposed to throwing more money at the problem.

Cons: We have recently took up the strategy to use single keyword ad groups (SKAGs). Currently the wordstream platform doesnt support giving tips on how to improve this technique.

Overall: The major benefit we gained form WordStream was being able to replace a digital analyst with the tool. Having our web development team take on PPC has been a much easier task with this tool.

A game changer for our PPC business...

Aug 03, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Wordstream helps us to efficiently manage our AdWords campaigns, significantly improve performance and demonstrate to our clients the value we add.

Cons: It doesn't handle display marketing right now, but I know that this is an area that is being worked on.

Overall: Very simple to use.

We're a small agency, and Wordstream has helped us save time and money.

Aug 02, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The 20 minute work week is great and very easy to use. It quickly prioritizes what needs to be reviewed and saves us time in doing this process manually. Managing Search ads are very easy to use through the dashboard, as well.

Cons: The integration with social media isn't as smooth as I'd hoped. The call extensions are also a little off, and required me to go into Google AdWords and make adjustments there after setting up through Wordstream. It was a little confusing and hard to follow as to what needed to be done in WS and then in AdWords. I also wish we were able to manage video ads through Wordstream.

Overall: This software saves us time and money. I like how it brings things that should be reviewed to the front, and makes it easy to review and make suggested edits to your campaigns.

Makes Google AdWords Easier

Aug 01, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The best part about this software is the ease of analyzing performance once your campaign(s) have been live for a while. The 20 minute work week and other analytical tools make it simple to effectively monitor your campaigns and make improvements where needed.

Cons: At times, the interface is not intuitive, and it takes a lot of clicks to get where I want to go. I also wish I could manage shared budgets and things like that within Wordstream, without ever having to get into AdWords.

Reduced CPA & Increased Leads!

Jul 31, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: WordStream is intuitive to use, quick to implement suggestions, and gets results! We've seen CPA reduced; number of leads more than doubled; and lead quality improved. All within just 6 months. The 20 Minute Work Week feature really works!

Cons: I'd love to see the ability of automatically replicating the best performing ads when splitting into new AdGroups.

Overall: We've been able to get better results for our clients. Better than we were getting from purely human engagement.

Increased Business, Easy to Use, Awesome Customer Service!

Jul 31, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Wordstream makes it so easy to look like an Adwords Pro! The interface is very easy to use. It helps you with lowing your Ad spend at the same time increasing your conversions. We have easily increased our conversions by 200% since we started using Wordstream

Cons: Not too much bad here. They are consistently adding options to help manage PPC even more. They do manage Facebook Ads, but would love to see more in other social media outlets.

Overall: Less Ad Spend
Increased Conversions
Gained more overall Knowledge of PPC

This is the best tool for PPC, period.

Jul 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This software is the best platform I use for ppc management. In most cases, wordstream can replace the use of Google or Bing because the breadth of features.

Cons: The price is a bit steep and can be difficult to sell to your upper management, if needed. If you're not fluent in PPC, this tool can be a little above your head.

Overall: It's perfect for leaning out your budget and saving money in the long run.

Casey has been a great asset to growing our AdWords business.

Jul 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It is easy to use and functional. With one glance, I can view the important metrics that we need to know.

Cons: It seems a bit outdated at times. There could be more functionality and it could be more user-friendly.

Overall extremely positive about Wordstream. We can see the difference on all our accounts .

Jul 26, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's easy to use and really works. It is like having an ppc pro in your team. The 20-min workweek exercises are a must and the back-end is great. Creating ads and maintaining keywords on Google is a breeze. Monthly reporting is awesome. Overall it helped me get all our account's health score up and see improvements on overall conversions and CPA. The support is kick-ass.

Cons: No realtime data - it is always one day behind. Facebook integration still need improvements - More ad creation options and targeting.

Overall: Improved advertising accounts. Awesome reporting. Great support. Happy clients.

Pays for itself

Jul 24, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The simplicity. The 20 minute work week is a great tool that saves me time and very simply guides me through what I need to be thinking about to improve Google advertisements.

Cons: That's difficult to say because I don't really have any negatives that come to mind. I'd have to say that, maybe, it would be nice if there were some type of alert to tell you that you've made a lot of changes, but forgot to post them.

Overall: My cost per conversion dramatically improved.

I love some of the functions (like the 20 min work week) but the product is expensive

Jul 20, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: 20 Min Work Week and some of the Additional tools to optimize the efficiency of managing multiple customer accounts.

Cons: Reporting is missing data from Display Networks (so it's only a partial picture) and the product is costly to use.

Overall: Improved weekly efficiency supporting PPC activities for multiple clients.

Wordstream helped me in expanding my PPC business, and helping me create added value for my clients.

Jul 19, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The 20 min work week is the most useful feature in the software. I like that it simplifies Adwords, and picks up on areas I would have otherwise missed.

Cons: I wish it had more automation built in, and helped me identify key areas where money is being wasted.

Overall: Helps me pickup on areas I would have otherwise missed.

WordStream is a valuable tool guiding me to gradually optimize my PPC accounts with little effort

Jul 19, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The 20-minute work week tool is great as it chops up the optimization into bite-size chunks that I can easily fit into my busy work week. The interface is very easy to use and encourages to come back every week to get the necessary changes done. In addition, Wordstream does allow to dig deeper into the details, including a "nerd mode" for more experienced PPC users. When creating ads its easy to copy or move ads between ad groups and the software offers best practice suggestions to improve on the ad copy. The tool not only manages Adwords but also Bing ads, and existing Adwords campaigns can be easily copied to Bing.

Cons: At first the new keyword suggestions were not that great, but meanwhile this seems to have improved. In addition I would like to see more specific focus on optimization of quality score, as this is a key metric in PPC.

Overall: Easy PPC management and optimization of ROI

WordStream allows us to bring all our PPC together under one platform.

Jul 19, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like that we can manage both AdWords and Facebook within the platform. The 20-minute work week makes it especially easy to keep up with. The 20-minute work week provides suggestions for new keywords and negatives to optimize each campaign. Normally, this would take much longer than 20 minutes so we're happy that WordStream has taken so much of the heavy lifting off our shoulders.

Cons: I wish this software would expand the social networks portion. It would be great to manage LinkedIn and Twitter within WordStream.

Overall: We're able to save time by utilizing the 20-minute work week which also saves us money.