--- title: "Lately Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Lately Software - reviews, pricing plans, popular comparisons to other Social Media Marketing products and more." source_url: "https://www.capterra.com/p/169764/Lately/" page_type: "product" language: "en" --- # Lately Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Lately ## What is Lately? Lately is an AI-powered content creation platform that transforms long-form content into social media posts. The platform uses AI and neuroscience principles to learn a brand's voice, dialects, and nuances across sub-brands and markets. Lately identifies patterns in word choice, grammar, and ideas to craft messaging. The Social Post Autogenerator converts assets like blogs, newsletters, and webinars into channel-specific posts, while the Video Clip Autogenerator extracts highlights from videos. The platform schedules posts at optimal times and supports employee advocacy by creating compliant, personalized content for sharing. Lately integrates with tools like HubSpot, Hootsuite, and Salesforce, operates in multiple languages, and adapts strategies based on audience response. The platform offers insights into performance metrics and engagement drivers. ## What is Lately used for? [Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[AI Content Creation Platforms](https://www.capterra.com/ai-content-generation-platforms-software/)[Generative AI](https://www.capterra.com/generative-ai-software/) Top alternative Featured Overall rating Based on 7 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Lately?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.trylately.com&name=Lately) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Lately 4.9 (7) VS. [4.6 (6,079)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price Contact vendor Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (7) Ease Of Use 4.5 (6,030) Value For Money 4.4 (7) Value For Money 4.3 (4,649) Customer Service 4.9 (7) Customer Service 4.4 (4,442) ## Lately alternatives Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.7 (509)](https://www.capterra.com/p/166498/Loomly/reviews/) Starting price $42.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.7 (51)](https://www.capterra.com/p/166204/emfluence/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.4 (3,028)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/169764/Lately/alternatives/) ## FAQs about Lately Overview ### What company size and specific industries is Lately built for? Lately is designed for global enterprises, franchises, and mid-to-large organizations across social media agencies, technology companies, financial services, healthcare organizations, and consumer brands. It fits companies that manage social media at scale and need a tool suited to multiple teams, locations, or industry-specific communication needs. Features and Usability ### What are the key features of Lately? Lately offers content management, campaign management, and workflow management for organizing social and editorial work. It includes an editorial calendar, publish scheduling, and multi-channel campaigns for planning distribution, plus analytics and dashboard reporting for tracking performance. Additional features include categorization/grouping, SEO management, generative AI, LLM integration, and security & compliance. Getting Started and Support ### What training and onboarding options does Lately offer? Lately provides live online training and webinars to help teams get started. Live online sessions support guided instruction with an instructor, while webinars offer a structured format for learning product features and setup steps. These are the confirmed training options listed for Lately. Getting Started and Support ### What customer support options does Lately offer? Lately provides chat support for customer questions and account help. Support details are limited to this channel in the catalog data, and no reviewer feedback is available to describe response times, helpfulness, or common support issues. ## Features AI summary Based on 9,378 Social Media Marketing reviews According to Capterra reviewers, these are the features buyers prioritize most when evaluating social media marketing software: - **Social Media Integration** (**51%** of reviewers rated this feature as critical) - **Social Promotion** (**43%**) - **Post Scheduling** (**44%**) Lately is designed for social media marketing teams and provides tools that support content planning and day-to-day campaign execution. Its feature set is geared toward helping businesses manage social content workflows more efficiently, giving teams a more organized way to plan activity, maintain consistency across campaigns, and keep marketing efforts moving on schedule. Campaign Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Analytics Tools for the systematic analysis of various types of data or statistics Categorization/Grouping Organize and group data or items based on various criteria Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Generative AI Use AI to generate content in the form of text, images, videos, etc. Lately 12 features ### All Features - Analytics: Tools for the systematic analysis of various types of data or statistics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Categorization/Grouping: Organize and group data or items based on various criteria - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - LLM Integration: Connects LLMs with business data sources and systems such as CRMs and knowledge bases to enable data-driven, context-aware interactions - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Publish Scheduling: Control and schedule the publication of content across various channels - Security & Compliance: Maintain security, compliance, and data privacy protocols for all interactions - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.3 (7) 4.3 Based on 7 reviews ## Pricing Value for money 4.4 (7) ### Starting price Free trial available Value for money 4.4 (7) 4.4 Based on 7 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (7) 4.9 Based on 7 reviews ## User reviews Overall rating 4.9 Based on 7 reviews Filter by rating 5(6) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Brent W P. President Computer Software ### "Blog content to social, the perfect product." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 18, 2022 I was looking for a product to help me with social media and our blog. Lately was able to read through my blog posts and take each post and break it down into a social media post that I could use on many different platforms. It also has the ability to do video now. Pros Lots of features, easy to create social content from a long blog post or a video or podcast. Evergreen content is easy to create for Linkedin. Cons The system has been slow in the past and does suffer some performance problems as they grow. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reasons for choosing Lately The ability to parse through Blog posts was the most important feature Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor May 20, 2022 Wooooweeee! Thanks so much, Brent! Rodney M. Vice President of Content Acquisitions Media Production ### "Using Lately for 2019 at Dynasty Television LLC" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 January 24, 2019 We are able to show our board of directors that we are reaching the right demographics and it help us gain sponsorship and advertisements to keep the business growing. Pros We are able to track the impressions from all of our media affiliates to keep abreast of what quality contents we need to share and what needs to be removed. Cons Sometimes the engagements get a little confusing and the analytics are not always accurate. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TD Terry D. Partner Consumer Goods ### "Thrilled to have found this platform. We are just getting started and already loving it. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 15, 2017 Having content for social and website in one place and having a calendar for scheduling. Excited about social posts being generated by Watson. Get to play like the big boys! Pros It is a multi-faceted tool. A dashboad, social calendar and management, google and social analytics, helps you track influencers and you can have as many users as needed. My whole team will be on-boarded to use this tool. Bonus, it is very affordable, which is especially important for small start-ups like ourselves. Cons It is a commitment of time and energy to move our team to a new platform. The platform has a lot of functionality which requires an investment of learning. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Katarina A. Wine Writer, Social Media Strategist ### "A do-it-all tool, easy to use and perfect for social media & personal brand management" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 December 14, 2017 Pros That you can have all the content in one place and create your posts for all different channels in one place. Also that you can import content from the website, have brand message, mission, etc. all unified. A very good new social media tool. Cons Takes a bit of time to learn how to use. Too expensive for normal solopreneurs. The basic plan allows only 5 social media accounts, while others for half the price allows 10 social media accounts. And it is true, you might not be able to do all the content creation in one place on other tools as on trylately, but still a too costly price. However, I can agree it is a tool for people already on a certain level. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 15, 2017 Wow, thank you SO much Katarina! We are super excited to have you as a Lately customer. In this is fantastic feedback about ease-of-use and pricing, two things we plan on addressing in the next few weeks. Please do keep it coming¿ It's incredibly important for us to know what you like and don't. We thank you, GREATLY! SY Stella Y. Co-Founder Arts and Crafts ### "streamlines marketing workflow for planning and executing projects. " 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 December 12, 2017 For a small team, this will help us get more done in less time. It also has helped create consistency in messaging. Pros Can create content for different channels at the same time with long form content. Also can see posts that are posted and scheduled on the same calendar so it's easy to see the overall scope of a project at all steps. Can have control all social channels in one place instead of piecemeal of a cluster of different software. Cons Takes a little bit of time setting up but pretty intuitive once you know where everything is. Waiting on some integrations with Instagram which would allow for direct posting (which is more of an issue of IG's API policy not Lately). Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 15, 2017 Stella, what an incredible review, THANK YOU! You've been such a loyal customer from the start, this feedback is so helpful to us and we are looking forward to speeding up set up time and to more awesome integrations. You RULE! Rich M. CEO/Product Management Guru Computer Software ### "We're using Lately to effortlessly appear much larger than we really are." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 11, 2017 Very easy auto-creation and scheduling of content campaigns across social media and over time. Including images/graphics has dramatically boosted engagement, and re-use of content is a major timesaver. Pros Scheduling content campaigns across several social media, including graphics / links / hashtags, with visual forward-looking calendars Cons Need to tweak content for different channels (e.g. hashtags aren't natively valuable for LinkedIn posts) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 15, 2017 Hooray! Rich, this is truly amazing feedback. Thank you so much! We can't wait to sort out those LinkedIn hashtags for you, coming very soon, promise! THANK YOU for being such a loyal and awesome customer! AN Anonymous User COO & Co-founder ### "If I could give Lately more than 5 stars I would - the customer service is remarkable." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 6, 2017 time and money Pros Lately listens to their customers and implements requested functionality. I love the create posts tool from long form content - just brilliant. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/169764/Lately/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.