Who Uses This Software?

Waymark serves businesses of all sizes, with a focus on SMB.


Average Ratings

37 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web
  • Training
    No
  • Support
    Business Hours

Vendor Details

  • Waymark
  • waymark.com
  • Founded 2011
  • United States

About Waymark

Waymark gives you the power to make exceptional video ads in seconds. Just find a template thats right for you, personalize it in seconds, and start marketing. Every Waymark template is designed with love and built to perform, so you really cant go wrong.


Waymark Features

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Posts Scheduling

Waymark Reviews Recently Reviewed!


Capterra loader

Well Done!

Nov 16, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: The videos themselves flow so well. The music is great, typically does not distract from the message. The editing features are very easy to use.

Cons: We work with clients of all types. So a brand strategy is important and the lack of customization such as being able to adjust colors and fonts is most of the time quite hindering. I also do not understand the point of having different categories if they are just going to have the same 5 or so video themes. I would also love to be able to name drafts.

Overall: We are creating quick, quality videos for our clients that I think they will love. This is all thanks to Waymark!

Capterra loader

Super easy to use while yielding highly professional results

Nov 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The existing templates and the ones that keep coming are top notch. Obviously not all of them are usable, but right now I have found a few that just blew my mind and are very attention grabbing. I love how easy it is to customize your templates. A few clicks and you are all set.

Cons: Currently my only issue is that I would like to use different fonts on some of the videos which is not possible. But I have read that this option will come in of of the future updates. But that was no deal breaker for me.

Overall: I have used many video editors in the past but nothing beats Waymark to its highly professional end results you get with a minimum amount of effort to put in.

Fast and professional

Nov 20, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great presentation of videos

New content - all-of-the-time!

Great price

Easy to use

Simple to customize

Order process is simple

Beautiful videography!

Auto customization

Great customization options!

Cons: Templates - nothing is better than a custom video, wait, except a Waymark video!

Overall: Fast and professional usually don't work well together - something goes wrong. These videos are fast to find, fast to edit, and fast to deploy - AMAZING and PROFESSIONAL results. With the auto customization you can use some videos with little to no customization! I am a little concerned that these are templates, but they are awesome and I am looking forward to using more of them and customizing is a snap!!! LOVE WAYMARK!

Waymark Video Review

Nov 16, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love how easy this is to use and promote your brand! Having premade videos that you can customize to your liking is help helpful when trying to post for instagram or other social media outlets! I love the different categories of videos and ease of use.

Cons: The only thing I wish was if there was more options and templates. A lot of them are very similar so I wish there was more options to choose from! I also wish you could customize fonts and sizes!

Overall: Waymark is helping me promote a brand from a different approach. Instead of just posting photos or articles, we have the option of making intriguing videos to help get more people involved!

Uniquely Valuable

Nov 27, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Waymark provides non-creative/non-technical business owners the tools to make spectacular creative videos for their brand. The ease of use and the instant feedback to see the video rendered was amazing to me.

Cons: I do think that the templates provided are limited to certain types of businesses. I expect that the types of templates available will be expanded in the future.

Overall: I'm value conscious, so I'm not likely to pay for something that I consider expensive. I believe that Waymark is priced well and is well-suited to the mom-and-pop business owners who need creative media, but don't want to hire a video team.

The easy way to create video ads

Nov 16, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Very easy to use. Music and image transitions are spot on. To be honest, for a beginner, the less customizations you have, the better the video looks since the videos are created by pros. There are software that can do a lot of customization, but since I'm a beginner the video didn't turn out to be good. Creating a video takes a lot of effort and learning, but waymark makes us skip that :)

Cons: A little more customization. Not too much, but just a little more. Changing fonts etc.

PASS

Feb 28, 2018
1/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

3 / 5
Value for Money

Pros: It seems like it can be cool .. but If you don't have a laptop then you really can't put it on your Social media

Cons: I just feel like they could help me out when I purchased the video and 15 minutes later realized I needed a laptop to launch it, I don't own a laptop tablet and an iPhone. They would not refund my money after 15 minutes of purchase really? The video is OK but I just don't understand that kind of policy

Waymark videos hit the mark!

Nov 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It was a simple way for me to create a couple of branding videos for my business. I liked the templates and plan on making a few more videos for my real estate business. Nice website and videos!

Cons: Price - although priced isn't too bad, I waited until I got a discount coupon to purchase.

Overall: Nice way for me to create some videos I wanted for my business. I will use again for listing for real estate and other highlights for my webpage and facebook pages. Makes my marketing look more professional!

Capterra loader

Great quality videos

Nov 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The quality of the videos is really good and the videos made with the templates look really professional and do not look like they were built with templates

Cons: The templates are limited and hope they would be adding more templates in the future and it's a little bit on the costlier side compared to the alternatives but they can justify it with the quality of the videos produced

Overall: The quality of video produced is great and we are planning to use it across the board

Easy and effective!

Jul 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's the simplest way to implement a video ad. This would've taken me way too long to do myself and costs way more to have a custom made video.

Cons: I wish that it had an option for portrait videos or to add my own video into some of the templates.

Overall: It saved me tons of time creating a video ad to run on social media. It gets an ad that looks incredibly professional at a fraction of the cost of hiring an advertising company.

Quickly create high quality video

Nov 20, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The software is easy to use. Quality it produces is great. Being able send a preview link to anyone is a great way to get clients to review the video before you buy.

Cons: Library is some what limited but they state more will be continually added.

Overall: Create some quick videos for instagram ads. Turned out great. Enough to get me to sign up

Great product - Quickly evolving based on feedback from customers which is refreshing!

Jul 31, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Professional and easy to use. Final product papers that we spent thousands on ads.great response from our current customers and draws in we very quickly.

Cons: Would like more abilities to adjust time of individual screens and or music. Wouldn't doubt if they add these options soon.

Overall: Ease of use and very professional results.

Capterra loader

So far I am liking the experience & exposure.

Dec 17, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: Very easy to make quality looking videos that gain a lot of exposure for my movie theater. Easy to use since Waymark makes the posts from time to time.

Cons: Waymark reports figures to me. I'm not positive the number os views they report are genuine. How can I tell? Also, am not sure how I can point viewers to the videos easily?

Capterra loader

Amazing for what it offers

Nov 17, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: You can create a highly professional short video in less than 5 minutes. Everything is simple and easy to use.

Cons: I'd like more options for personalization. I'm sure they will develop this in time. Right now everyone who uses their templates will have just about the same video.

Overall: My experience was great. Chat responded quickly to my questions and everything does what it's supposed to. The only thing I'm looking forward to is more flexibility and more templates in square and vertical orientation.

I have some video experience though. Waymark is perfect for making really polished branded commercials in less than 5 mins with no video skills required.

Our company have Been using Waymark since inception when they were called SocialProof.

Jul 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: They are Creative, innovative, responsive and current. Their new Videos are the bomb. Keep up the good work.

Cons: Started out with great videos with great background music most Recent videos needs a bit of improvements

Capterra loader

Very Pleased with Waymark Videos

Nov 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I liked the user friendliness of the software and its ability to allow the user to customize and personalize the message. We have a unique business and were able to use the templates.

Cons: Our branding has a specific color scheme and some of the templates didn't allow that integration into the video.

Overall: We are using these products to increase our brand awareness in our specific market in South West Florida. Boosting the videos are increasing our customer engagement as we drive them to our website for details and booking of services. Get lots of positive feedback and reactions to our FB posts with these videos.

Capterra loader

Great software for high quality videos

Nov 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Great UI/UX and super easy to use. Also no need to render your video, you can watch it in real time.

Cons: Possibly a bit expensive per video but it is 100% worth it considering the quality of the videos.

Capterra loader

Professional videos that make you say OMG!

Nov 17, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This program allows me to produce some fantastic videos. Use of it was straight forward and intuitive.

This is one video I made with it : https://youtu.be/KqeeV-VjHII

Here is a second : https://youtu.be/7nU8ne1Mo4c

To find the right photos and upload them, each video took me, perhaps an hour to produce.

Cons: I would have liked a way to change some of the other back round images, or set an overall color palette to use.

Overall: I need a way to make eye catching videos in a short periord of time. This SAAS allowed me to do such with little stress.

Capterra loader

Easy to use video creater

Nov 20, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's easy to use, proffesional look en feel with nice music.

Cons: Can't remove any slides and can't change colors.

Overall: Very happy with this tool, support is very good and they listen to their customers

Great quality videos!

Nov 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Video are very easy to update to my needs.

Cons: The cost - for a small business starting up, the videos are on the pricey side.

Overall: The quality of Waymark video are exceptional. Tailoring the videos to my needs are very easy to do.

Capterra loader

Flip Template

Nov 16, 2018
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Clean and Quick. Simple and easy to use.

Cons: Had to export and edit some things in Premiere. Software is a little too simple and too few features for my liking.

Overall: Quick advertising for busy overworked individuals

Capterra loader

Awesome Experience

Nov 16, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: That it takes a matter of minutes to make it.

Cons: The limited templates available. I'm sure with time there will be more.

Overall: Amazing, Awesome. Look forward to do more.

Great Promo Videos

Nov 21, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The interface is easy to use and edit to look how you need it. There are a variety of templates to use and the shareable link makes it easy to pass along to others before committing to the purchase.

Cons: Would like to see a few more template options that promote more in home services (plumbers, HVAC, etc..) The current templates tend to be more modern and trendy, while those services favor more traditional styles.

Overall: overall great experience with ease of use and variety of templates.

Great starting point

Nov 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Very easy to use. Great for people just starting out or not a lot of time to create videos

Cons: Not a lot of templates to choose from (yet)

Big potential

Nov 20, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: The easiness of creating captivating videos

Cons: The current lack of templates makes it difficult to seriously nail the intended purpose

Capterra loader

Great Ads & Great Fun

Nov 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: There is a variety of ads for all occasions and needs. What I love the most is how fun it is to add your own text and photos and to then see an ad come to life for your brand.

Cons: I wish there was an option to add my own music. I'm a singer-songwriter and when advertising a new release, it would be great to be able to play a clip of one of my original songs.

Overall: My fans love the ads and I think it takes my music to a professional level when I use a Waymark ad.

Great Service

Nov 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use and effective ... subscription is priced well if used often

Cons: Somewhat expensive but over all not many cons

Waymark Review

Nov 09, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: 1) It is very SIMPLE to use.

2) I can create a preview by finding my Facebook business page seamlessly, allowing me to explore new angles of using the templates.

3) I can create advertisements in record time.

Cons: 1) Customisation is still very limited to images. I hope they will add video integration in the background.

2) I would love to see front colour changes and track changes too and a wider variety of templates.

Great Service

Nov 27, 2018
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The ease of use and the fact that the software can pull in business information from the internet for you to get you started.

Cons: - Can't change music

- Pictures sometimes are hard to crop to fit right, especially if the are more rectangular than square

- Not able to rename each of your Saved Drafts, therefore making it difficult to know the difference between

each if you have multiples at one time

- All the videos have a very modern feel and that sometimes doesn't work for a particular kind of client

Overall: Overall, the experience has been good. It is super easy to create the videos and overall they all turn out pretty good!

It's ok.

Nov 20, 2018
4/5
Overall

4 / 5
Ease of Use

1 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: I like the ease of creating a video and think some of the templates offer great content integration.

Cons: You don't have enough templates or customization offerings. It limits the creative.

Overall: It's ok. We have created some fun content, but I realize it's not worth the money on an ongoing basis because I don't have enough templates to choose from for all of my clients.

Capterra loader

Pretty good, but needs more templates for more niches

Nov 27, 2018
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: Easy to use, and it's nice that there are different size videos to pick from.

Cons: Since it's limited for adding new fonts and images, it is impossible to use it and follow my clients' strict brand guidelines.

Overall: I do a lot of marketing, including video marketing, so I bought Waymark, and it seems like it has a lot of potential, but until there are more templates for more niches, and until I can use my own fonts with it, I won't be using it very much.

Waymark makes Social Videos Easy

Nov 16, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The software scrapes the web to create a video with actual photos from the website and reviews.

Cons: The only issue is that it is only semi editable, but a smart designer can work around it.

Overall: We have been working with Waymark to develop videos for our clients' social media needs.

Expensive for the amount of options

Nov 16, 2018
4/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Simple to use and great customer service

Cons: Very expensive for the limited amount of options. They need to have 100s of videos in order for it to be used. I think holiday videos, more sale videos, more specific to companies businesses as well.

Capterra loader

A. Fields Review

Nov 16, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The ease of use of uploading and adding your images.

Cons: More template, options to add a video , edit video (slow or fast) and options to change music.

Overall: Overall its an enjoyable experience giving you the ease of use to create a video with litter effort.

Quick start videos

Nov 20, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is quick to get started and then easy to make modifications.

Cons: Some limitations to music options depending on the theme.

Overall: Very good experience so far and very open to hearing our feedback.

Capterra loader

Small agency dream

Nov 20, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's super easy to creat videos that will make clients think you are a genius.

Cons: You are Limited to only 2 vids per month

Capterra loader

Easiest Way To Create Videos

Nov 17, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The fact that I can create a great looking video in under 10 mins

Cons: Not as many templates as other video platforms.