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RealPage IMS streamlines investor communications, helps to expedite capital raises, centralizes offerings, data and documentation, as well as delivering insights to outmaneuver the market with a best-in-class platform for commercial real estate owners, firms and funds — delivering the outreach, reporting, automation and analysis today’s stakeholders demand.
Provider
RealPage
Located In
United States
Foundation
2015
Open API
Unverified
Deployment
Cloud, SaaS, Web-Based
Mobile Apps
iOS, Android
Training
Webinars, In Person, Documentation, Videos, Live Online
Support
Phone Support, Knowledge Base, Email/Help Desk, Chat
RealPage IMS partners with owners of real estate, syndicators and fund managers who seek operational advantages through technology and analytics.
Content Source: RealPage IMS
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RealPage IMS Reviews
Pros
Overall, the customer service and product have been outstanding and we have had a great experiencing using the product and our investors love it as well.
The ability to fund and have investors fill out the esignature agreements and have that connect with the investor portal side, is so helpful and a great time saver.
User friendliness and investor focused. We have received very positive feedback from our investor base on the usability and ease of the subscription process and ongoing investment monitoring.
I am excited to see the upcoming changes. They are always updating, customizing, and improving their website to better suit our investors.
Cons
Limited API's/integrations, specifically for accounting and payments.
This may also be a function of our small size and our lack of any in-house IT or admin personnel. This process was handled by the principal of the firm (me), who has limited technical background.
Platform would freeze or crash frequently. We were told this was due to our fund's "large size", which was, at the time, only 300 investors.
Investor relations is no longer a position you need to higher someone for, just add about 20-30 minutes to an existing employee's day.
"Good functionality, need to spend more time learning about it."
Overall: Investor relations is no longer a position you need to higher someone for, just add about 20-30 minutes to an existing employee's day.
Pros: I like the layout, the color scheme, ease of use/access for investors to check in on assets, ability to update information quickly.
Cons: We do value add properties so the ability for investors to see progress photos for each property would be good. I can only use 1 photo as the main photo for the investor to see while I take around 30 progress photos a week.
"Excellent Data"
Overall: Due to the data captured in IMS, we are able to more easily provide data to our CPA for K-1 production. This has reduced the spreadsheets we would otherwise have to maintain. The functionality available for investors to complete Subscription Booklets online and obtain proof of Accreditation via VerifyInvestor has also been a huge improvement for us and our investors and has allowed us to raise as much as $27MM in equity in one month (fully complete/accurate paperwork; fully funded). In addition, the type of data we are able to collect at the CRM Contact level as well as at the investing entity level has helped us market to our investors appropriately whether we are doing a 506(b) or a 506(c) type of deal.
Pros: In looking at several products, the most important aspect for me is data. Is the type of data that I need to be able to search on or analyze later available for data capture? I look at functionality next. For us, IMS provides the best data out there for a company who raises Private Equity (we focus on Multifamily real estate). Although the user interfaces and functionality have not been as slick as some of the other products we have seen, upon deep review of those other products, they just do not collect the level of data we need them to. IMS has also been working to makeover their UIs to make them more intuitive and streamlined from a functional perspective. One of the other strengths in this software that I love is that IMS tends to build functionality where, as a sponsor, you can turn certain data or functionality on or off if it doesn't work for your company's processes/procedures. This provides flexibility that allows their multiple sponsors to handle certain processes and displays differently based on their specific needs. I have not seen this offered on other tools to the degree it is available on IMS. This is a great strength in this tool and huge win for the multiple sponsors.
Cons: In the past one of our biggest issues we ran into was functionality deployed that was not fully tested or where existing functionality was not fully regression tested. As a result we would run into bugs. However, this has changed dramatically in the past year. IMS is really taking care to fully test what they deploy.
"Smoke and Mirrors"
Overall: We present a much better face to investors, looks professional. They don't have to know that the nuts and bolts of the software are not really there.
Pros: The portal our investors see is awesome, looks very professional.
Cons: However, the back office (calculating waterfalls, signing and updating documents) does not work as advertised and we have to do it all manually as before and upload it. It does look a lot better than before, investors have all their info in one place - but the time savings and automation we expected are not there.
Vendor Response
"Great tool to for both internal and investor facing purposes"
Overall: Aside from all the pros mentioned, the experience has been very positive. The support team are very responsive and happy to assist quickly and however they can. Investors who choose to utilize the software like it and believe it adds another layer of professionalism to our investments. Looking back, I do wish I had understood the system more when initially getting our investments uploaded, as I had to end up going back and re-doing many of them, but IMS has grown since our initial partnership with them (I believe we were one of the earlier companies), and I assume the process is more transparent and streamlined. Some of the options/characterizations of the data you provide initially may seem innocent, but can actually have an affect on waterfalls, presentation of data within IMS, etc. I implore new users to maybe get one investment fully up in IMS and learn the system before continuing with the rest of their portfolio.
Pros: Internal Facing: This software provides great internal tools for investment managers to track, promote, and analyze past, current, and future investments. While investment information is kept previously in internal accounting software and Excel files, IMS provides a centralized and efficient platform to track investments and distributions. The waterfall function is very useful in calculating actual distributions to be sent out immediately, and to run "what-if" scenarios for future sales. The document feature allowed you to keep all documentation online for each investor and investment. It is very easy to review investment and distribution history at any level in the LLC structures - whether between two equity partners, or a large group of individual investors. Investor Facing: Allows investors to track their investments like you would log on to an online bank account. Uploaded documents for investors can be sorted by category and/or investment.
Cons: While there is a bulk upload option through the support team, it would be useful to be able to run it internally and for more items than just K-1s. Can be tiresome sometimes uploading individual documents within a large investor group. Still run in to some complications with changes to an existing equity struture. We have been granted the internal power now to make adjustments, but sometime it can still be easiest to just delete a project and re-build from scratch. When this is to be done, investors/investments must be deleted one by one at each level, and once done, any subsequent documentation is also deleted and must be re-uploaded.
"IMS Investor Portal"
Overall: We had a very manual process quarterly which consisted of updating our allocation sheets in Excel, preparing our investment analysis in Word/Excel, and the mail merge process to send out the package to the investors. This product enabled us to automate our process and have a portal which consists of everything investor-related (from historical information, such as quarterly investor reports and K1s, to having a list of current and potential investors which will enable us to email when a new investment opportunity arises). Overall, I would highly recommend this product. The time we save quarterly along with the investor management, reporting, and analysis we gained from this product is priceless!
Pros: The IMS product has been intuitive from the get-go. My superior and I were impressed with the initial demo and pricing of the product. It was an easy decision to go with IMS! We were fortunate to have been appointed a great implementation manager and the implementation process went smoothly (even though we encountered issues with some of the distribution amounts and ownership percentages, but representative was very responsive and supportive in a daily and timely manner). Customer Support have been helpful so far with some of the password reset, login issues, and K1 upload.
Cons: There are some missing features specific to our company such as having custom tags in creating Custom Email and Statement Templates (right now the selection is only First Name, Last Name, Legal Name, and Prefix), which make it hard to personalize our communication with our investors. We also think a bulk printing feature would be helpful when we print out our quarterly investor statements. Lastly, it would be beneficial if it was made possible to send out email notifications when a K1 document has been uploaded (one of our investors have mentioned this to us as well prior to us having to manually email out investors with this notification).