Average Ratings

88 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

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About Adobe Analytics

Marketing attribution software that shows the impact of every customer interaction that the business participates in.


Adobe Analytics Features

  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking

Adobe Analytics Reviews Recently Reviewed!


Great platform but many flows

Apr 22, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
1 / 5
Customer Support
2 / 5
Value for Money

Pros: Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors.

Cons: Lots of bugs, lack of proper documentation and tutorials makes it difficult for users to achieve the results we ultimately need to.

Adobe Analytics that allows you to create charts and graphs within your tool.

Apr 21, 2018
4/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: * Data visualization is pretty good.
* Real-time campaign information can be analyzed
* Custom Path conversion

Cons: * Adobe Analytics requires more labor for setup
* Dynamic Tag Manager is difficult to learn
* Implementation is difficult

Not as easy as web makes out of your a novice

Apr 20, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: The functionality and graphics were nice and pleasing on the eye. Tools were also easy to grasp once started.

Cons: Did not like the dashboard and f we lt the overall functionality was spoilt by the time wasted tryinch ti work out what i was doing.

Capterra-loader

A great tool that helps you get actionable insights if setup and used correctly.

Apr 20, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Probably one of the best features of Adobe Analytics is the ability to track eCommerce funnels. This has been bread-and-butter for Adobe for a long time. Also, Adobe can integrate with a lot of 3rd party tools which gives it an edge over Google if you don't use any Google products.

Cons: Just like any software, it has to be managed. Adobe Analytics is very robust in features, but if you do not do your tag management right, if you don't set-up your reporting and measurements, or do your visualization tables properly, you really defeats the purpose of its use cases.

Overall: Tracking traffic on my site can provide a lot of rich insight and Adobe has allowed me to do that. It was tough to get a handle of at first, but now that it's ready, there's a lot that can be useful with it.

Robust solution for business by turning customer interactions into actionable insights!

Apr 19, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Adobe Site Catalyst Solution is a web analytic solution created for businesses, large enterprises, non-profits. freelancers & many more. It is highly recommendable solution available in market for collection, analysis, evaluation & reporting of internet data. It has a nice interface and presents the data in an easy to understand way. In addition, the possibility of downloading any type of graphic in different formats makes the task of reporting much simpler. The filter tabs are another high point of the tool, with the possibility to filter between many metrics, create segments and quickly access the sections that we use the most.

Cons: One challenge I see is the speed of the platform. At times when you are working with real time data or big data sets the platform seems to lag a bit. Sometimes it is difficult to work with if this problem occurs frequently. Secondly, though it is supported all over the word, however available in no language other than English.

Adobe Performance Monitoring

Apr 15, 2018
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This product makes it very easy to integrate different Adobe files and makes communicating this information simple. It also allows for the personalization of a marketing segment depending on the audience.

Cons: This product may not be best suited for new Adobe users. It can be a bit difficult to grasp when initially working with the software.

Capterra-loader

A great way to "get the word out"

Apr 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like the fact that i can hit multiple channels without using multiple platforms. We are able to create complex campaigns for our clients easily making us heroes in the eyes of our cilents!

Cons: I can't think of much of anything that i don't like about Campaign, the price is a little high but you get what you pay for!

Overall: We are able to create campaigns for our clients that we otherwise would have never been able to create, especially given the multiple platforms that are available to us. Combined with great analytics Campaign makes this a one stop shop for us.

Simple UI - it's not a textbook though!

Apr 09, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality

Pros: If you don't understand marketing principles then you won't have a clue how to use this software. If you do, it's great. The UI is about as simple as it can be which is rare for software like this.

Cons: It's very expensive - it's worth it for the easy to use UI but you might not consider it if you're on a budget.

One of the best web analytics platforms available

Apr 08, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Very powerful and customizable. Integrates well with other tools, including other Adobe Marketing Cloud (AMC) products.

Cons: A little pricey, so not well-suited for smaller businesses who may be better offer with a free service like Google Analytics. Takes a while to learn how to use all features.

High Adobe Standards

Apr 05, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: This software won't teach you marketing principles¿it is simply a powerful set of tools intended to make modern marketing easier.

Pros: Adobe excels at simple to decipher UI. Of the three marketing platforms I've used, the Adobe Marketing Cloud is the most intuitive and logical in it's approach.

Cons: Adobe support isn't the most responsive or charismatic. Forums and other user experiences are where you'll find the bulk of knowledge and learning.

Steller platform for complex multinational firms

Apr 04, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Comments: Recommended for clients with high degree of engagement needs for customer experience to attract prospects. Not recommended for intranet or more application functionality based sites.

Pros: Large-scale performance, huge ecosystems of implementation partners and integration technology allowing for very complex needs to be met.

Cons: Expensive and complex to implement (if not done right, it could really hamper author productivity but it's more the implementor vs the platform that could lead to issues)

Has Potential

Apr 04, 2018
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Comments: Hopefully with time in the new position, ease of use will come to me.

Pros: This software has many different features to help with marketing, especially for someone just starting out in the field. Some of the features have helped me to understand more of the marketing field, and different needs that are involved.

Cons: There are so many features, I haven't been able to utilize all of them. I am an accounting manager, as well as a marketing manager, and just don't have the time to go through the very long user manual/guide.

Capterra-loader

Powerful and insightful tool to help our web development

Apr 03, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We use this software to analyse our customer interaction and behaviour on our website and mobile apps, the level of detail is very insightful.

Cons: The setup process is a lengthy and requires a lot of background information from our web developers, a more use friendly setup wizard would be preferred.

Overall: Analysing our website and mobile app.

Great marketing resource!

Mar 31, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Great marketing resource, really a huge time saver!

Pros: Email marketing that finally connects all my devices and combines customer data and behaviors to create real-time and most importantly relevant communications.

Cons: Customer service response times are probably the only thing lacking but thankfully you do not need to reach out to them very often.

Adobe Analytics is an information investigation instrument that empowers organizations

Mar 29, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: Adobe Analytics has colossal out-of-the-crate investigation, and notwithstanding that, is exceptionally very much intended to be modified to a client's specific business needs. He said that organizations will have the capacity to decide precisely what change measurements are appropriate for them and guide out everything on their site, enabling them to get an awesome comprehension of their clients.

Cons: Platform is very best in class and effective, which implies that it accompanies incredible many-sided quality as far as route and utilize. In that capacity, he prescribes having a committed contractual worker to actualize it to have the capacity to boost its maximum capacity. Else, he advised that it won't be taken a toll effective to utilize it as it accompanies a robust sticker price.

Capterra-loader

The best way to understand your customers' behavior

Mar 26, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money

Pros: The integration with the other tools of Adobe Marketing Cloud makes it easy to deploy and share segments and profiles, enabling a huge collaboration with teams.

Cons: Sometimes the Data Connectors are tough to deploy, it demands a lot of steps to complete an integration and it's common to need help of customers' support.

Adobe Marketing Cloud

Mar 26, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: The number one choice first and foremost because of its powerful marketing asset management capacity, which seems to support distributors efficiently regardless of their location or the device they¿re using. The interface is friendly, the features are well organized, and marketing staff has the opportunity to perform tasks in a more creative way. Overall, Adobe keeps even the largest and most diverse teams organized, allowing them to sync, share, and discuss files, and to manage their campaigns online.

Cons: Price: if all you need is a basic web stats, you should choose a cheaper/free and more intuitive solution. Scarcity of professionals proficient at the tool combined with a steep learning curve has to be taken into consideration before adoption. Endless customizations can give you to more data than you need. If you don't have an plan in place for analytics you'll end up a victim of "analysis-paralysis"

Wish I would of had a long time ago

Mar 20, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Its great and very useful I love using it and great for marketing. I can use on multiple computers and save my work.

Cons: Some of the programs are a little complex and the tutorials do not fully describe everything. Wish muse was a little more up to date.

The best and easiest and safest for Matt even above focusing and very close b

Mar 20, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: No it should be offers on all the sights

Pros: That the security cription and the lease of use .all the others in had problem with under standing how to use it and know I did it right

Cons: None really it is the for Matt that will run my crimped messages in my office very well set up .no hidden clauses

A little confusing tool for new users

Mar 15, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: In Adobe Analytics, everything is done fairly concisely and simply. This software is well suited for everything to be organized. By means of Adobe Analytics it is convenient to analyze own data.

Cons: I do not like badges, which sometimes get confused during work. They make it difficult for anyone who has little familiarity with this software to use it, just starting to use it.

Adobe analytics is the best big data analysis software.

Mar 14, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: It has a unique and great user interface that helps fulfill all user requirements. Also a Simple to use softwaew without much hassles.

Cons: The command line interface is not upto the mark. Also the plots And visualizatuon techniques are very basic for Usage.

Wonderful

Mar 14, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: This software is tremendously helpful and a great tool to utilize. We love seeing how our efforts are paying off!

Overall: It helps us to maximize our efforts by looking at performance of campaigns and know where to change things up.

Adobe is allowing creativity to extend to the data!

Mar 13, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great tool for allowing data visualization to come to life in a nontraditional way. Adobe has been known for catering to the creative community and continues to do so but incorporating data visual storytelling into the mix.

Cons: This is the first round of the app. It is still very much in its infancy and is limited in certain functions when compared to counterparts such as Power BI.

Monitor performance with ease

Mar 12, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality

Pros: Great using personal info to make a personal experience. Very easy to use. Creating campaigns is great to make our services friendly to clients.

Cons: Some things have to be done in another software in conjunction rather than this software having all available.

Useful software, but knowledge of terms is required

Mar 11, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the numerous options available in Adobe Analytics. This software allows you to make the workflow more organized, facilitating the work of the team by a set of convenient marketing functions.

Cons: Because of the huge functionality initially software may seem quite complicated. For comfortable use it is necessary to know the special terminology.

Capterra-loader

Adobe Campaign is a great email and mobile marketing software!

Mar 08, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like the features that this program offers for emailing and marketing to our audience. As you add more and more contacts to your database, it becomes hard to keep them all straight. This software does a great job of keeping things organized, sharing data, and providing all of a companies marketing needs.

Cons: Adobe programs can sometimes feel overwhelming at first glance because of all of the things that it offers.

Overall: I like the features that this program offers for emailing and marketing to our audience. As you add more and more contacts to your database, it becomes hard to keep them all straight. This software does a great job of keeping things organized, sharing data, and providing all of a companies marketing needs.

Once you take the dive into Adobe, it is so worth it!

Mar 08, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Adobe Marketing Cloud is great for creating, customizing, and keeping track of all of your content across different marketing channels. You can make each piece of content customized and personal, and because it is all on Adobe, everything talks to each other and connects well.

Cons: I don't think this is an issue with my computer since it is new, but opening up Adobe programs always takes a good 10-20 seconds. I know this is minor, but sometimes when you need to create or check something QUICK, Adobe lags a bit.

Valuable Tool for Analytics

Mar 08, 2018
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Allows for a great deal of customization with regard to metrics. Love the Discover feature for post-campaign data.

Cons: Although the customization is a plus, it can be overwhelming. You can over-customize to the point where the data is more than you want.

Adobe Marketing Cloud = Efficiency

Mar 08, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: It's a great way to organize and collaborate with marketing assets and how those marketing assets are performing.

Cons: It would be great if there was a mobile app of this. Working from a smart phone or tablet would be an advantage.

Best application for online marketing and web analytics

Mar 06, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: They provide a varied of options , along with cloud support . They provide many options for customer intelligence such as deep learning and machine learning models etc. There are many add ons as well to suite to any of your needs.

Capterra-loader

Great and useful software

Mar 04, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: I like most about this software is the way I can make analysis of my data easily without wasting time.

Cons: I like least about this software the confusing icons. It a little confusing to someone who is new to this

A cool package, but you need to configure it correctly

Feb 27, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This software is initially focused on professionals. I strictly do not recommend it to a beginner. Although, if desired, anyone can understand. The question is is it worth the effort? It is difficult to answer unequivocally. Personally, I quite like the program.

Cons: It is necessary to understand the special terminology, to have an idea of the goals and witches when using such software. Working with the program, it is critically important to understand the very mechanism of an action.

Newbie is unlikely to understand independently

Feb 24, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It's just an instrument, and the result depends on how skillfully it is to use it. I am helped by many years of experience in the IT field. I would not recommend this program to a newcomer. Still, 100% it will not work for him.

Cons: The main disadvantage is that you need to know English for a full-time job. The program does not have a very friendly interface, and to use it, you need to be really professional.

a bloggers friend

Feb 21, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: a very easy to use social media management system. it saves me so much time on analytics for my digital data

A flexible tool for web analytics

Feb 20, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The Adobe Analytics platform is great for web analytics. With it, you can conveniently view all the key parameters and analyze traffic. The tool is characterized by high flexibility and great possibilities.

Cons: I'm a little worried about the speed of the platform, which at times becomes slow enough during the work. For some functions, you need to spend extra time learning.

A tool that you must be able to use

Feb 20, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: We bought the products from Adobe for a long time. In combination with other tools, Adobe Campaign allows you to target and optimize advertising, manage multi-channel companies, use mobile and online applications. We are very satisfied with the results. At the same time, it is an instrument to be able to use.

Cons: There is no support for the Russian language, rather complicated interface. Understand the program from scratch is not easy.

Flexible, comprehensive tool for creating complete marketing solutions.

Feb 19, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easily integrates with other software to enable user to create targeted marketing collateral best suited for individual needs. Adaptable to a wide range of business and marketing applications. Love the ease of functionality.

Cons: Occasionally freezes and crashes; not sure if this is just a function on my end or if it is some kind of glitch within the program. Other than that, I love how user-friendly it is.

This is a very powerful tool

Feb 17, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Earlier I used only Google Analytics, but now I realized that this is not enough for me. As soon as I connected Adobe Analytics in my work to the analysis of visitors' behavior on the sites of our clients, I began to receive much more information about the duration of visiting pages, the percentage of refusals, etc.

Cons: If you are a beginner SEO-optimizer or another specialist working on creating and promoting websites, it may turn out that you can not configure the system yourself. This is not because it is complex, but because there are too many parameters to consider.

All the tools you need under 1 program

Feb 15, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.

Cons: Besides the subscription structure no cons. It would be great if you can flat out purchase the product and pay for upgarde when you need them.

Good analytics

Feb 14, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I use this service to analyze statistics in my blog. The system is great for finding out how many people opened the page, read, copied, etc. I'm glad that the program works well with its native Adobe products. In addition, I use it on several computers. Unlike similar analyzers, it is convenient to use and simple.

Cons: I did not notice the minuses, the developers did their best on the program, so I advise you to use it, it does not cope worse than Google Analytics.

You get what you pay for

Feb 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.

Cons: Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines.

Still the leader for good reason

Feb 08, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is incredibly full-featured, with access to all of the reports, metrics, visualizations, and integrations that one would expect from an enterprise digital analytics platform.

Cons: The learning curve can be steep. The UI changes sometimes without a lot of notice and it can be hard to find where your favorite report or tool has moved to. Support can be lacking at times, so if you run into trouble it can take time to get the answer you need.

Overall: Access to a wealth of powerful digital analytics data

Capterra-loader

Its a great software to understand your customers as people.

Feb 02, 2018
5/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: I use this tool to generate reports and analysis on all of our domains. Very appealing visuals and switching between trended view and ranked view. It is user-friendly and cost-effective.

Cons: There is no proper governance on all dashboards. Please enhance it as overall implementation is cumbersome and time consuming.

Capterra-loader

Multiple export format choices.

Jan 24, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy on the eye user interface, data is presented very easily too. This tool also allow us export graphical reports made presented by Adobe in any format of choice.

Cons: Has a steep earning curve, and requires a product expert specialist to train our staffs to use Adobe analytics, and it doesn't come cheap.

Capterra-loader

Super expensive but well worth it

Jan 23, 2018
5/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: This is Google Analytics on steroids! It is so advanced and detailed that you can develop great insights as you track website data. It can be a little complicated at first, but it only takes a few trainings to start to get a grasp on how it works. The sheer volume of options makes it possible for you to be super creative as you search for information. You can also make data-driven decisions for the company to support positive behavior and eliminate failing features.

Cons: The cost is really the worst thing about the software. It is really expensive and if you don't take the time and effort to really learn the program, you're wasting your money.

Cost an arm and a leg

Jan 23, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money

Pros: It was easy to use and send documents. I loved the software and the whole concept of e-signatures.

Cons: the cost was to much for our company. We have development team and to access the api they wanted more money then it was worth so we switched to DocuSign we negotiated a a better deal at the time.

Capterra-loader

Great tool, slow customer service.

Jan 20, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Cons: Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.

Great for Charts/Overall Metrics

Jan 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Adobe Analytics is pretty powerful software. It has a user-friendly interface and is great for web analytics KPIs including page views, bounce rates, etc. You can get substantial reports with the filter tabs, which allows you to filter several metrics, custom segments, events and detailed charts/graphs.

Cons: It is very different from other metric software so it takes getting used to the interface. After using for a few weeks, you should be able to get the hang of it!

Great

Jan 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Overall I have liked this software program so far- I am big on Customer Service and this would be a great way for us to better understand and serve our Customers.

Cons: I don't like how Adobe Products you now have to have a month/month subscription- instead of a one time fee up front, or however long you want it

Capterra-loader

Great analysis workspace.

Jan 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Great user interface , allowing me find my way around my dashboard seamlessly. Enabling me export every graphic format , filter my data according to metrics , segments,sections etc Its Analysis Workspace dashboard has been amongst my favourite part of this program, as it provides me with an intuitive environment to build and modify reports.

Cons: Has a long learning curve , thus to use this tool ; you must either have a prior knowledge of this program or have an in-house team to train you to use this tool.

Great software in asset management and building website and mobile apps

Jan 09, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: I use the Adobe Marketing Cloud and compare to other product, I can say that this is the most complete set of integrated digital marketing solutions. I can personalized the marketing content depends on the target viewers.

Cons: The solutions is not cheap. However with all the features and the ability to deliver the best experiences to every customer across every channel, its worth it.

Robust features for a price, overkill for small to medium companies

Jan 09, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money

Pros: We have had good success with Adobe's DTM tag management system and has helped our digital marketing and tracking initiatives. Having that integrated into the suite is helpful and makes reporting much easier.

Cons: Only the highest performing of our marketing sites really gain this benefit. Most of our smaller or non-marketing / ecomm. sites really have done fine with just having Google Analytics.

Are you getting your money's worth?

Dec 21, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It is a really good impressive product, and has a lot of the features that a marketing department will be looking for. You can really improve your performance and also the strength of your marketing department.

Cons: If you need a thinner marketing suite, there are definitely other options out there. Using something that might give you just what you need should be another option.

excellent

Dec 21, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: fantastic product, gives me everything I need to successfully market my business online, highly recommended

Cons: some of the features are a little hard to work out, but there are plenty of tutorials online to help you

A very expensive alternative to Google Analytics that adds unnecessary functionality

Dec 21, 2017
2/5
Overall
1 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
1 / 5
Value for Money

Pros: Reports look nice, and it can do a lot of very powerful reporting on a variety of campaign parameters and website metrics

Overall: Basic client reporting

Adobe equals a Must Have for Digital / Design agencies

Nov 13, 2017
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: using Adobe Cloud gives us as a agency more room to create and deliver while on the road or from any place. With some extra tools our team is able to deliver work at their own convenience.

Pros: - Best Content creation / editing tools to give your business a professional look. - Pricing is fair. you always have the latest versions when subscribing for the monthly fee. - Brand creation, across all platforms. Social, Corporate etc. - Integration with other systems

Cons: - You will have to maintain payments in order to use the platform. - expensive hardware requirements to run the apps smoothly.

Great

Nov 10, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Its a good product has it has Centralized team collaboration and this helps the users. It sure is ideal for individuals like me

Cons: I would say it is on the costlier side compared to other products . Low in Application programming interface

Intuitive program

Nov 09, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.

Cons: The program is quite complicated and it can be hard to figure out simple tasks without looking up how to do it.

Definitely worth the investment

Oct 04, 2017
5/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I appreciate that the software allows you to manipulate photos, videos, etc. while creating a uniform presence on all of your marketing initiatives. Most importantly, collaboration is key when it comes to these types of projects and we found that we were able to share/edit content seamlessly among our employees.

Cons: This software is definitely different from others I've used in the past, so the onboarding process took longer than we anticipated. Also, the costs can add up, especially if you don't already own other Adobe programs. However, if you think your business will use it frequently, I'd say it's worth the investment.

Another Winner From Adobe

Oct 03, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I think that this is a great product that I highly recommend. Despite lots of competition in the marketing software game, they hold their own as one of the best.

Pros: 1. Excellent tools 2. Great customer service 3. Good price if with other Adobe products 4. Great layouts 5. Easy to Access

Cons: 1. It requires a learning curve 2. Expensive if you don't have other Adobe products 3. Not as simple across platforms

Enables me to create simple but effective campaign emails for my customer base

Sep 28, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This makes all aspects of management simple for marketing over email. Total data management.
Love the personal design capability. My customers dont dread my emails to them. Consumers likes and dislikes help to quickly send custom emails. Its a very well thought through system.

Cons: It can be kind of challenging at first, but the customer service is there to help you through it. I consider myself pretty savy in use of many softwares new and old for my company, and I found this one to be quickly learned

Overall: The ability to communicate in a better form with clients and customers, reaching out to them with better approach

Good software

Sep 14, 2017
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Very good in general

Pros: Ease to use, make faster mangment, i like the User interface cause si very simple to find anything around the site

Cons: Well in fact at times the software that install localy, take a lot use of the cpu and make work slowly al the programs

Adobe Marketing Cloud is powerful

Jul 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We have used Adobe Marketing Cloud to make our marketing content uniformly on-brand across different channels. It has greatly improved our workflows and helped our teams deliver exception content on time and beyond expectation.

Cons: We found that the onboarding process was slow at first. Some of our designers wanted to work exclusively within the Creative Cloud initially. However, once we cleared these initial hurdles, we have been very pleased with the results.

Well made Adobe product

Jul 11, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Adobe Marketing cloud provides services that allow users to collaborate on a project easily. It has many options that are easy to use.

Cons: The price is the largest drawback to this software, but its ease of use makes up for it. Especially your business uses it frequently.

Creative Package in One

Jun 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: The Adobe Cloud softwares are faster and leaner, with a more modern interface, a new Developer Workspace, and an intuitive experience for marketing and designers who design and market their product.

Cons: Subscription costs........over the years the price will be more expensive than a perpetual license.

Another amazing Adobe Product!

Jun 06, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This program is very detailed and allows the user/users to connect, share and review content. The whole team can see what portions each team member has been assigned, as well as progress throughout a project.

Cons: There is a bit of a learning curve to this software. It may take some time for your team to get used to the workflow, etc.

A complete set of marketing solutions for the beginner.

Apr 18, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: A one stop shop for my every need. It is great to be able to use it for audio, video, image manipulation, etc.

Cons: More cross-program integration would be great to see, but I understand that the product is still relatively new to the market.

My adobe review

Apr 06, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: My experience of this Adobe software allows me to be able to access a lot of programs on my MacBook Pro.

Adobe Marketing Cloud for professionals review

Apr 04, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Comments: should be one log in for everyone, that would be helpful

Pros: It's nice to be able to have all your things in one place. It is also easy to give multiple other people access to documents and sensitive information

Cons: It would be even more helpful if there were some offline capabilities so that you could access documents without an internet connection.

Use to help see pictures on emails

Apr 04, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support

Comments: Helps with the paperwork that comes in through e-mail so it is easy to look up and have it easer to print on correct paper.

Easy usage

Apr 04, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Very easy to use and operate, trying out to market our business. Maneuvering around the website is easy and self learning

Good and helpful to others

Mar 12, 2017
3/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Good customizable view

Cons: Latency while in terms of updating of records

Overall: While being the part of this platform it feels good to use this application it seems worthwhile by sharing or accessing the details mentioned here .

Recommendations to other buyers: No

Adobe Campaign Manager

Feb 10, 2017
3/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Good functionality, very customisable

Cons: Old fashioned and clunky - visualy dull to look at and work on.

Overall: A solid system which is now looking a bit old fashioned. Ease of use is now rather poor when compared with its competitors.

Steep Learning Curve, But Worth It

Feb 09, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Once you set it up, the software does the work for you.

Cons: It has a steep learning curve.

Overall: We have been using Adobe Campaign for almost a year and there are still some aspects of it that I don't completely understand. It's complicated and has a steep learning curve. However, it is definitely worth the investment! This software is both powerful and versatile.

Great for deep audience segmentation

Jan 16, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: This program allows us to segment audiences to deliver customized messaging in a way no other product could. There are, however, errors that have come up with the program that needed Support's attention. There's also a learning curve to using the program, but this is expected with a program so complex that by extension allows you to reach complex goals. With practice, Adobe Campaign becomes easier to use. I recommend it for companies with highly targeted audiences or B2B companies that don't want to mass send the same email content to a wide sweep of people.

Best email automation software available

Jan 05, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ability to send personalized emails to each audience. Simultaneously.

Cons: Takes time to set up. More than originally thought.

Overall: We implemented Adobe Campaign Manager six months ago and we are very happy with it. We are now able to run multiple campaigns simultaneously without much effort.

Recommendations to other buyers: Give yourself plenty of time for set up.

Super customized and easy to use!

Nov 21, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I found the adobe marketing cloud to be super easy to use and as an entrepreneur I need a system that is flexible and that allows me to be creative this did exactly that!

Pros: Easy to use

Cons: Some creative restrictions but overall loved it!

Recommendations to other buyers: If you need to be creative but aren't very steady with your hands, this is for you!

Great to use

Nov 15, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
1 / 5
Customer Support
5 / 5
Value for Money

Comments: I really like it, friendly user, I don't have any issue using this software. I dont need to call the support because its really friendly user.

Robust and powerful email marketing software but not user friendly

Oct 06, 2016
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Unique ides
easy to use
very right categorization

Overall: Campaign has alot of features and flexibility for us to build several direct and digital marketing campaigns across multiple channels. This provides robust tools for users to manage their campaign and build any complex campaign.
But the user experience is very poor -- is built from IT user perspective but not from the marketer perspective. They are not enabled on Web.

Dynamic Tag Manger

Sep 28, 2016
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: Our company used the DTM for implementation. The developers were able to integrate the tags into their app fairly quickly by just inserting them in the header and footer of each page. Having an experienced group to do the real tagging and make consistent was great and low impact for development team. Other teams that did not use the DTM, have had much longer cycles of rolling it out and trying to make tags consistent to roll up the data across the org

Pros: DTM quick for dev team and don't have to have much knowledge---ensures consistency of tags by having a specific team tagging

Cons: If you have more than one header or footer on a page it can cause issues, even tho the browser handle the bad html. Have had the DTM insert the data first in the prod env instead of non-prod and crashed the site Not using DTM, I've heard it isn't that easy to use, but maybe that was just our implementation.

Recommendations to other buyers: I hear it's expensive from an org to have someone come in and build the enterprise solution from the backend, but I think it's worth it if you are sold on this as a enterprise solution and not a single app

Adobe Continues to Innovate & Confuse

Jul 19, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
2 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Adobe Marketing Cloud includes Adobe Analytics, Target, Social, Experience Manager, Media Optimizer and Campaign. Even though Adobe's constant re-branding of their marketing tools confuses me, I am always pleasantly surprised with their new "version" or "platform" or "suite" of offerings.

Pros: Adobe Analytics (formerly Omniture SiteCatalyst) now includes all the features of what was formerly known as Adobe Insight.

Cons: Adobe Analytics is a fantastic tool for people who know what they are doing. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. This means if a report is pulled with 950,000 results, Adobe truncates all results after 750,000 into one result.

Really great app, super easy to use, with lots of options

Mar 23, 2016
5/5
Overall
5 / 5
Ease of Use
1 / 5
Customer Support
5 / 5
Value for Money

Comments: By far one of the easiest and best apps to make visual content / quote posts for social media with a wide range of free photos and styles. Most of the IOS apps limit you to a few fonts or colours of pictures, but this is great, I love it!

Pros: It's almost too easy - what if people forget how to design?

Cons: It's almost too easy - what if people forget how to design?

Marketing Doesn't Happen Without the Marketing Cloud

Jan 22, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: I am the consumer marketing manager for multiple markets within the newspaper industry. I find that my job would be impossible without all the tools necessary. The marketing cloud provides all the tools I need and more. Whether it be audio, video, print production, image manipulation, web development, mobile display creative, etc... there is a tool for that, and so much more.

Pros: 1 place to go for every need. As an enterprise with multiple licenses I find working with the Adobe team is a pleasant experience.

Cons: I would like to see more cross program integration, or better training if it is there.

Catalyst

Aug 07, 2015
3/5
Overall
2 / 5
Ease of Use
4 / 5
Customer Support
3 / 5
Value for Money

Comments: I've had Adobe Site Catalyst for a little while. I haven't used it very much so I'm not sure how detailed I can be about my review. From playing around with it I have found that there are some very useful tools that can be very beneficial, but to get some of those tools set up can be cumbersome sometimes. It is great for an analytical tool, but again, I haven't used it fully enough to know much more than that at this point. I'm an Adobe enthusiast so I love everything Adobe! I know after playing around with it more, I will find even more usefulness.

Pros: I love the analytics that this provides

Cons: Getting some of the tools set up can be a pain

Sep 04, 2016
5/5
Overall
Likelihood to Recommend: 10.0/10 Not
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Aug 03, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Sep 07, 2015
4/5
Overall

Jul 30, 2015
3/5
Overall
2 / 5
Ease of Use
3 / 5
Customer Support
2 / 5
Value for Money