Adobe

Adobe Analytics


4.5 / 5
91 reviews


Average Ratings

91 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web

Vendor Details

  • Adobe
  • www.adobe.com
  • United States

About Adobe Analytics

Marketing attribution software that shows the impact of every customer interaction that the business participates in.


Adobe Analytics Features

  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking

Adobe Analytics Reviews Recently Reviewed!


Incredibly robust tool for web analytics that I use daily.

May 19, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: The tool is amazingly flexible. The possibilities for segment creation in order to refine your data for ad hoc analysis and reporting are endless. The different tools that you can use for ad hoc analysis, visualizations, pulling clickstream data, and creating reports are comprehensive. Adobe consistently updates Analytics with new and useful features. I am constantly discovering new tools that help make my job easier and help make me more effective at my job. Scheduling reports is easy and flexible. The customer service is great as well - fast, reliable, and highly communicative. Last, but not least, is the tool Report Builder that integrates with Excel. You can automatically pull Adobe report into Excel which makes analytics reporting way easier.

Cons: Sometimes Adobe Analytics can be slow, and sometimes certain tools will simply not work. I've been frustrated on occasion when I receive constant errors in the Workspace module. This is rare, but when it happens it significantly disrupts my workflow. Data Warehouse can also be very slow. It is not an agile tool, at least not as agile as I need it to be sometimes. Also, I frequently get logged out of my account after a short time of inactivity.

Overall: All kinds of benefits. It greatly increases my productivity and gives me the ability to refine my reporting and data analysis. Most of the benefits were named in the Pros section of my review, so I won't go into much detail here, but I will say that the utility of Adobe Analytics has been proved time and again. I would say the value that it adds to my organization is worth the money, and more. One thing that I forgot to mention in the Pros section is Adobe Target. We implemented this tool around 2 years ago and it's vastly expanded our testing capabilities. This is especially helpful when working with our product team. The results of testing help us evaluate the impact of product features in an efficient and effective manner.

Adobe Analytics !! most important tool for us since last 6 years.

Aug 31, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: 1. Kind of page view and Interaction tracking it provides is unmatched.

2. Adobe Omniture dashboard is very easy to use and an excellent report generator.

3. Large array of custom events provided by Adobe is another great help.

4. For years, Adobe Analytics has been our best partner for video and Live content tracking.

5. Being an Employee of one of the biggest Media and Entertainment company of the world, I have enjoyed working on Adobe Anayltics and have used many features if not all.

6. Their scope is so huge that it takes a decade to make use of all of them, but thumbs up to them.

Cons: 1. Now a days Organizations are mving to VHL (video heartbeat tracking) from regular Video tracking of Adobe beacons.

2. Testing VHL is a real pain with Charles proxy or other debugging tools.

Although Adobe has launched an in-house tool to validate them, but we are still away to use that.

3. Also, Processing rules is a good feature by Adobe, but it actually creates problems for QA teams. since all variables looks good to them but later they are sometime messed up due to the processing rules.

Overall: This has been the best Analytics tool so far, but there are new players coming into the market, which provide amazing video content tracking features.

Conviva is an example, much easier for QA and Data research teams.

Adobe Analytics must come-up with an easy way to implement VHL to match Conviva.

Still There is no match of Adobe in terms of Page level and interaction tracking.

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Comprehensive Solution for your Digital Analytics Need

Sep 19, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
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Pros: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.

It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.

The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need

This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.

The tool keeps improving to bring the latest functionalities and UI ease.

Cons: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.

Also, i would love to have the options to do some color customization of panels, charts, etc.

The speed of report loading could also be improved.

Overall: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Adobe Analytics is an information investigation instrument that empowers organizations

Mar 29, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money

Pros: Adobe Analytics has colossal out-of-the-crate investigation, and notwithstanding that, is exceptionally very much intended to be modified to a client's specific business needs. He said that organizations will have the capacity to decide precisely what change measurements are appropriate for them and guide out everything on their site, enabling them to get an awesome comprehension of their clients.

Cons: Platform is very best in class and effective, which implies that it accompanies incredible many-sided quality as far as route and utilize. In that capacity, he prescribes having a committed contractual worker to actualize it to have the capacity to boost its maximum capacity. Else, he advised that it won't be taken a toll effective to utilize it as it accompanies a robust sticker price.

A handy tool, but not self-sufficient

Jul 29, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: To collect statistics on the operation of sites and their attendance, Adobe Analytics, I use in parallel with Google Analytics and only then I manage to get a complete picture on which to plan the development and promotion of my web projects. In general, the product allows me to study marketing activity and create tasks for our marketers. In addition, I work with a lot of projects, so for me it is extremely important that the paid version of Adobe Analytics has no restrictions on the amount of information processed and the number of requests sent.

Cons: At the beginning of my use of Adobe Analytics, it was difficult for me to understand the interface and to study all the icons and icons. So if you first encounter a program, you will have to work hard to master all the functionality.

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It is also a very intuitive and easy-to-use tool.

Jun 04, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Interface is quite intuitive and easy to navigate after getting used to the design. It also provides a lot of customization options that can be incorporated, provides a good idea of where to spend time updating a site and was also the first to point out the warning signs, such as tracking problems, the filter tabs are another important point of the tool, with the possibility to filter among many metrics, create segments and quickly access the sections that we use the most. Since I've been working with the tool with other platforms, the possibilities have become endless.

Cons: Some views and reports are limited to 50 pages. However, the most important thing for us is the lack of Google reference data, which is where the vast majority of our search traffic comes from. We are not sure what users are looking for before entering our site.

Overall: In addition to following the effectiveness of the marketing campaign. He does all these things very well, but with the caveat that he spends some time setting things right.

Rich in functionalities and features

Nov 30, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The vast number of functionalities. The software allows you to track the audiences on your website and compare how they evolve in time. You are also able to see the online audience in real-time as well and several data points about those users, eg .their location, which is super useful if you are trying to focus on a certain market.

The ease of configuration and set up is amazing. From small to large businesses that rely on the online presence, I would certainly recommend!

Cons: Due to the vast amount of functionalities, it does take a bit to understand what is useful or what is not relevant to you. However, as soon as you do, you can personalize dashboards, so that you can focus on what is important.

Overall: I used it for my own print on demand business. In addition to many things, I was able to understand where the trafic was coming from so that I knew in which marketing channel I should keep investing my time and budget.

Best in class Analytics

Oct 23, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: By far the best in class Analytics solutions for medium to large scale businesses. Integration available with other Adobe products : campaign, target and also a host of third parties.

UI (workspace) is very easy to use and generates clear and workable reports.

Cons: Limited variables, however this has been addressed with recent levels of products available.

Server calls.

Overall: Build the team before the software. Very important is point, don't get caught out with this tool. It's power is phenomenal, however you need an army to get it running and continue to maintain.

Recommended product

A must have to learn about your online customers activity

Aug 04, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I liked all the integrated tools and features. You can get different views and customer segments and then setup specific metrics to track what your customers are doing or what you think they are doing.

Cons: There is a big learning curve to using Adobe Analytics, especially if you are used to programs like Webtrends or Google Analytics.

Overall: We used the software to find out what are customers were doing and then optimize our website to make sure we catered to those needs. Without analytics software you are flying blind to the real activities of your customers.

Still the leader for good reason

Feb 08, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is incredibly full-featured, with access to all of the reports, metrics, visualizations, and integrations that one would expect from an enterprise digital analytics platform.

Cons: The learning curve can be steep. The UI changes sometimes without a lot of notice and it can be hard to find where your favorite report or tool has moved to. Support can be lacking at times, so if you run into trouble it can take time to get the answer you need.

Overall: Access to a wealth of powerful digital analytics data

A lot of useful information for analysis

Dec 01, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: After I read rave reviews, it is worth trying this program or not - I didn't even think about it. The most useful functions, at least for me, are two - the statistics of repeated views and the ability to analyze the viewing of videos. Here this tool is much better than analogs. The ability to see the effectiveness of advertising is also high.

Cons: A spoon of tar, like any professional tool, is its complexity. Even I, an expert with experience, for a long time understood the settings. But when properly configured - did not regret.

Efficient application for high-quality analytics

Dec 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: In general, I liked the experience of exploring the application. It allows you to organize a batch check, which saves time. The main advantage of the program - there are no restrictions on the amount of data.

Cons: I can not single out any significant drawbacks. The program meets all the requirements of a productive site analysis. Easy to use and has good integration with the rest of the company. In fact, for SEO specialists this is already a standard application.

Good analytics

Feb 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I use this service to analyze statistics in my blog. The system is great for finding out how many people opened the page, read, copied, etc. I'm glad that the program works well with its native Adobe products. In addition, I use it on several computers. Unlike similar analyzers, it is convenient to use and simple.

Cons: I did not notice the minuses, the developers did their best on the program, so I advise you to use it, it does not cope worse than Google Analytics.

One of the best web analytics platforms available

Apr 08, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: Very powerful and customizable. Integrates well with other tools, including other Adobe Marketing Cloud (AMC) products.

Cons: A little pricey, so not well-suited for smaller businesses who may be better offer with a free service like Google Analytics. Takes a while to learn how to use all features.

Multifunctional package of solutions for collecting site statistics

Dec 17, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: We install Adobe Analytics system at some of our client sites to collect detailed statistics. Based on the information received, you can significantly improve the main indicators: conversion, time spent on the site, behavioral factors.

Cons: The first serious drawback of Adobe Analytics is the inability to view visitors' actions on the site. The second minus is no tool for making predictive analytics.

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A great tool that helps you get actionable insights if setup and used correctly.

Apr 20, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Probably one of the best features of Adobe Analytics is the ability to track eCommerce funnels. This has been bread-and-butter for Adobe for a long time. Also, Adobe can integrate with a lot of 3rd party tools which gives it an edge over Google if you don't use any Google products.

Cons: Just like any software, it has to be managed. Adobe Analytics is very robust in features, but if you do not do your tag management right, if you don't set-up your reporting and measurements, or do your visualization tables properly, you really defeats the purpose of its use cases.

Overall: Tracking traffic on my site can provide a lot of rich insight and Adobe has allowed me to do that. It was tough to get a handle of at first, but now that it's ready, there's a lot that can be useful with it.

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Great analysis workspace.

Jan 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Great user interface , allowing me find my way around my dashboard seamlessly. Enabling me export every graphic format , filter my data according to metrics , segments,sections etc Its Analysis Workspace dashboard has been amongst my favourite part of this program, as it provides me with an intuitive environment to build and modify reports.

Cons: Has a long learning curve , thus to use this tool ; you must either have a prior knowledge of this program or have an in-house team to train you to use this tool.

Very powerful analytics tool that is more than most people need

Jul 03, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money

Pros: Real-time data is something Google Analytics can't really compete with right now. The amount of dashboards and automated reports you can set up is mind boggling.

Cons: I don't pay for it, so it's not my money. But most people and most businesses can get by without paying for an analytics tool. Unless you have very specific needs, just go with Google Analytics.

Useful software, but knowledge of terms is required

Mar 11, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the numerous options available in Adobe Analytics. This software allows you to make the workflow more organized, facilitating the work of the team by a set of convenient marketing functions.

Cons: Because of the huge functionality initially software may seem quite complicated. For comfortable use it is necessary to know the special terminology.

Convenient way to monitor visitor activity

Dec 08, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: With this software, we were able to monitor the overall activity of visitors in real time, as well as to compare current data with those that were recorded earlier.

Cons: The only significant drawback of Adobe Analytics is the rather high complexity, which is why our employees had to spend a lot of time studying the settings.

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Multiple export format choices.

Jan 24, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy on the eye user interface, data is presented very easily too. This tool also allow us export graphical reports made presented by Adobe in any format of choice.

Cons: Has a steep earning curve, and requires a product expert specialist to train our staffs to use Adobe analytics, and it doesn't come cheap.

All-in-one marketing tools

Sep 03, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: You can get a lot of useful information from this product, not only limiting the new elements of your page, but it also offers a complete history to observe all your progress. In addition, it incorporates a geographic reporting system and that allows me to know who sees my product and where.

A tool that I consider important (at least in my case) is the possibility of graphing all the analytical reports. I'm not good with the numbers but this tool has allowed me to better understand the growth of my page.

Cons: Despite the good functioning of the product, it is not easy to use and requires training for its use. It would be perfect if it were a bit more friendly in that way.

Overall: I got a better marketing management for my product. This really helps me to reach my customers and give them a better experiencie

Good tool for daily use

Nov 15, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Adobe Analytics functionality is constantly increasing, making it easier to complete work tasks. Helpdesk responds instantly and quickly resolves technical errors that occur. With its help, it is easy to make reports and integrate them into Excel.

Cons: At times, the program starts to work slowly, and some of its tools cease to function briefly, making it a bit more complicated and increasing the duration of the workflow.

target your data

Sep 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great tool to dive into your website data

Cons: There is a lot to learn about this tool, but its worth it in the end.

Convenient and functional

Nov 30, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The program allows you to quickly and accurately analyze consumer behavior, pleased that the reports can be customized at your discretion and uploaded to any carrier in the right format.

Cons: There were difficulties when setting up dashboards for the mobile version of the application. Otherwise, the expediency of using the program depends on the software package used by the company. In some cases it is more convenient to use Google Analytics.

This is a very powerful tool

Feb 17, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Earlier I used only Google Analytics, but now I realized that this is not enough for me. As soon as I connected Adobe Analytics in my work to the analysis of visitors' behavior on the sites of our clients, I began to receive much more information about the duration of visiting pages, the percentage of refusals, etc.

Cons: If you are a beginner SEO-optimizer or another specialist working on creating and promoting websites, it may turn out that you can not configure the system yourself. This is not because it is complex, but because there are too many parameters to consider.

Great Software for Tracking Traffic on Your Web Site

Dec 27, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Gives many options. You can see who is on your website, how much time they spent there and their location in real time and in the past. Very useful.

Cons: When you have it installed on the multiple sites, and you want to see the traffic for one period of time on every site, you need to put that time period for every site separately because it doesn't remember it.

Overall: It's very helpful to see what keeps the interest of the visitors.

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Simple and friendly

Jun 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: As a Marketing specialist, I am constantly testing platforms that help me analyze the behavior of the digital market. I can say that Adobe Analitycs has a friendly interface, the functions are well organized and I have the opportunity to perform tasks in a more organized and especially manage online campaigns efficiently

Cons: I use both Google Analitycs and Abobe Analitycs and both have fucnionado not found many negative things in this wonderful way to analyze our prosumers. However, I can mention that Adobe's support is not the most receptive or quick when it comes to answering questions or concerns regarding the platform. In forums and other user experiences we can find better quality of support and learning.

Rich functionality

Dec 22, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Using Adobe Analytics, we can easily perform in-depth analytics, track the overall activity of our visitors in real time, and also the service helps to visualize the data in an appropriate way.

Cons: Due to the rather low intuitiveness, our company employees had to spend a significant amount of time studying the functional capabilities and how to use them.

Robust features for a price, overkill for small to medium companies

Jan 09, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money

Pros: We have had good success with Adobe's DTM tag management system and has helped our digital marketing and tracking initiatives. Having that integrated into the suite is helpful and makes reporting much easier.

Cons: Only the highest performing of our marketing sites really gain this benefit. Most of our smaller or non-marketing / ecomm. sites really have done fine with just having Google Analytics.

Multifunctional, but difficult to learn tool

Dec 20, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Through Adobe Analytics, I often analyze almost any data that I have and need for the development of our and client projects. A huge number of various functions has significantly improved the performance of our company.

Cons: A little harder to learn than counterparts, requiring a large amount of time. The user interface looks much less attractive than in Google Analytics.

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Adobe Analytics Review

Nov 25, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: Extremely easy to use especially if you have used analytics software before. Great for understanding the numbers of your site

Cons: That extra level of channel reporting would be very useful

Overall: Very positive experience using the adobe analytics. I use it every day and find it easy to use and interesting!

Great for Charts/Overall Metrics

Jan 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: Adobe Analytics is pretty powerful software. It has a user-friendly interface and is great for web analytics KPIs including page views, bounce rates, etc. You can get substantial reports with the filter tabs, which allows you to filter several metrics, custom segments, events and detailed charts/graphs.

Cons: It is very different from other metric software so it takes getting used to the interface. After using for a few weeks, you should be able to get the hang of it!

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fantastic!

Aug 10, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: making analysis is easier when using Adobe Analitycs, it provides you with the necessary data for everyone who is in the world of marketing

Cons: Until now I find nothing bad in the software, it is very good to work and do high quality and accurate analysis

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Great with some limitation to enter the world of Data analysis

Dec 21, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: 1) The interface is very easy to understand.

2) The results of the data are appreciable acceptable

3) The reports are very efficient with graphics which makes it more easier for me as a new member for data analysis.

Cons: Include more learning experience for new members i understand that introduction tutorials are helpful at some point. But include some in depth training videos which can help later on while working on data analysis tools. Reports should have more understandable features it is sometimes hard to understand what features are available and the interface is very different among users.

Microsoft excel: Best spreadsheet

Dec 31, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: One of the best spreadsheets for data storage, analysis and querying. Built in statistics function along with mathematical equations which are really handy and practical.

Cons: Inability to locate errors clearly, takes a lot of hard disc space.

Good for integration with other Adobe solutions

Aug 15, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: As a user of several integrated Adobe tools, Adobe Analytics is key to getting the most of our certain functions, passing data between them. Without AA, it would be difficult to do quite a lot of what we do.

Cons: As a user of Google Analytics, AA can take some getting used to, not just because things are done differently, but also because it's not easy to get directly to some of the same data easily found in Google Analytics.

Overall: The integration is the real value if you're using several tools like Adobe Experience Manager, Target, etc. If you're not, you'd be fine with Google Analytics.

A useful tool for analyzing the activities of site visitors

Nov 21, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: We use the Adobe Analytics service to collect detailed site statistics. The tool allows you to identify the most loyal segments of the target audience, improve site usability and identify effective sources of attracting traffic. All data from your personal account can be downloaded to Microsoft Excel.

Cons: The main problem of Adobe Analytics is the technical implementation. When generating reports in your account, the system hangs because of what the process takes more time. There is no possibility of using UTM tags.

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Too Complicated

Oct 04, 2018
4/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 4.0/10 Not
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Pros: I like that you can dive into the data pretty deeply.

I like that you can segment the data.

Cons: I don't like how hard it is to install on a site. It's a lot of initial set up.

Overall: I didn't set it up but it seemed like a headache to get anyone to want to because of how difficult it was.

Convenient for analyzing visitors

Jan 09, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: With Adobe Analytics, our employees are able to see not only previously visited visitors, but also those who are in real time. In addition, you can see how much time and exactly where they are on the site.

Cons: The software was not intuitive enough, so our employees needed to spend a lot of time exploring its capabilities.

Could be great, but falls short

Dec 04, 2018
3/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: The workspace is a great addition to Adobe Analytics. It really helps visualize the data in a meaningful way.

Cons: The out of the box reports made little sense to me and the inability to change the standard reports was a pain.

Overall: We used AA for an enterprise client of ours and had some success with it but ultimately the decision was made to go back to Google Analytics.

Most robust web analytics out there

Jul 03, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: There are more features than you can imagine (pro and con!) and you can really geek out on data with their tools. Having support is really important when setting up/testing things from suites to variables

Cons: It's not the most intuitive analytics out there by any stretch of the imagination. every suite is set up completely different so there's a learning curve just switching companies, even if you've been using for years. sometimes it just takes longer to figure out how to get what you need than it should

Useful tool helps to promote our services

Nov 17, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Using the application, we can easily analyze the level of attendance of our sites and display all the necessary information in the right format. If you properly configure the dashboard, then the mobile application will also please with its capabilities and performance.

Cons: The impossibility of creating UTM tags instantly, spending a lot of time to place each source in the SAINT table in advance, is also frustrating for the slow loading of the interface.

Multifunctional tool for collecting site statistics

Jan 09, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like Adobe Analytics high flexibility. The software has many different tools that I can effectively use to extract the data and analyze visitors.

Cons: The software takes up a considerable amount of hard disk space. The user interface is less attractive and understandable than in Google Analytics.

I use this analytics platform for company reporting - it has been very difficult to implement.

Jun 25, 2018
2/5
Overall

2 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support
Likelihood to Recommend: 5.0/10 Not
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Pros: Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.

Cons: Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

Overall: More detailed reporting and testing capability

Fantastic

Jan 13, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Out of all the analytics I have used this one is the best.

Cons: I didn't have anything bad to say about adobe analytics.

Overall: Works great.

Good but expensive for what it offers

Dec 27, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Its a solid alternative to Google Analytics

Cons: Some of the tag implementations cause more problems than they solve.

Overall: Some of our clients are not happy to use Google Analytics and so opt for an alternative with Adobe. Most of the feedback is average but the subscription cost is often a negative sticking point.

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We use analytics to track traffic to our various website and as a marketing tool

Jun 28, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

Pros: Adobe has developed a great tool here.

You can very easy see the break

Down for any criteria. The auto generated emails are very nice as well.

Cons: I wish that Adobe would not have discontinued the business catalyst platform and the analytics component that could be

Capterra loader

Great tool for online marketing

Jul 11, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The plethora of features available to your company makes this a great tool that anyone can find some use out of.

Cons: Th cost of the product is a little high, especially if you are buying multiple uses. I think the price should be cheaper.

A little confusing tool for new users

Mar 15, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: In Adobe Analytics, everything is done fairly concisely and simply. This software is well suited for everything to be organized. By means of Adobe Analytics it is convenient to analyze own data.

Cons: I do not like badges, which sometimes get confused during work. They make it difficult for anyone who has little familiarity with this software to use it, just starting to use it.

A flexible tool for web analytics

Feb 20, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The Adobe Analytics platform is great for web analytics. With it, you can conveniently view all the key parameters and analyze traffic. The tool is characterized by high flexibility and great possibilities.

Cons: I'm a little worried about the speed of the platform, which at times becomes slow enough during the work. For some functions, you need to spend extra time learning.

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Powerful and insightful tool to help our web development

Apr 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We use this software to analyse our customer interaction and behaviour on our website and mobile apps, the level of detail is very insightful.

Cons: The setup process is a lengthy and requires a lot of background information from our web developers, a more use friendly setup wizard would be preferred.

Overall: Analysing our website and mobile app.

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Super expensive but well worth it

Jan 23, 2018
5/5
Overall

2 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: This is Google Analytics on steroids! It is so advanced and detailed that you can develop great insights as you track website data. It can be a little complicated at first, but it only takes a few trainings to start to get a grasp on how it works. The sheer volume of options makes it possible for you to be super creative as you search for information. You can also make data-driven decisions for the company to support positive behavior and eliminate failing features.

Cons: The cost is really the worst thing about the software. It is really expensive and if you don't take the time and effort to really learn the program, you're wasting your money.

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The best way to understand your customers' behavior

Mar 26, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money

Pros: The integration with the other tools of Adobe Marketing Cloud makes it easy to deploy and share segments and profiles, enabling a huge collaboration with teams.

Cons: Sometimes the Data Connectors are tough to deploy, it demands a lot of steps to complete an integration and it's common to need help of customers' support.

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It is a software that works as a tool for measuring traffic and user behavior in real time.

Jun 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: What I find most attractive about this software is that it was created as a business intelligence tool that helps in making decisions and facilitates the work, thanks to its speed in demonstrating the flow of users in the database.

Cons: The two aspects that I find less interesting is that it is a software that very little would use small companies, it does not contain sample data.

Overall: It has helped me to streamline work in the companies with whom I work.

Wonderful

Mar 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: This software is tremendously helpful and a great tool to utilize. We love seeing how our efforts are paying off!

Overall: It helps us to maximize our efforts by looking at performance of campaigns and know where to change things up.

Adobe Analytics transformed our marketing reporting

Sep 11, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The functionality is great - we were able to create reports for every use case we had.

Cons: It's not the easiest of packages - training is definitely required in order to explore the full functionality.

Great Flexible Analytics

Dec 04, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: - Fairly easy to use even for people who are not experienced in analytics

- In depth analytics

-Decent options to view analytics they way you want

Cons: - It would be good to get more video content training for beginners so that they can get acclimated to all the different areas of Adobe Analytics right away

Simple UI - it's not a textbook though!

Apr 09, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

Pros: If you don't understand marketing principles then you won't have a clue how to use this software. If you do, it's great. The UI is about as simple as it can be which is rare for software like this.

Cons: It's very expensive - it's worth it for the easy to use UI but you might not consider it if you're on a budget.

Analysis for everyone

Dec 24, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: To keep and keen eye on customer behavior our marketing team tend to use Adobe Analystics as key analysis software. As business is more about customer orientation, purchasing power and most importantly satisfaction. This tool allows our marketing team to get precise data and provide insights on market momentum. I would surely appreciate all the thinking that went in to developing this software

Cons: Software is so neatly arranged and laid out there is nothing that needs to be updated

Great

Jan 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Overall I have liked this software program so far- I am big on Customer Service and this would be a great way for us to better understand and serve our Customers.

Cons: I don't like how Adobe Products you now have to have a month/month subscription- instead of a one time fee up front, or however long you want it

fast tool to do analysis

Aug 16, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Adobe Analytics is very user friendly. This tool provides good pattern visualization using bar graphs, pie charts etc. Generating reports using it very easy and generation of key performance indexes can also be done.

Cons: It took a while to get familiar with the this tool. Sometimes when data is big, this tools lag in performance. It do analysis at slow speed. This delay is very annoying. No search capability of its own exist in this tool.

Solid Analytics tool

Dec 13, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: I love how easy it is to navigate the interface.

Cons: It would be nice if the reporting was organized better.

Strong analytics platform when given time

Nov 20, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: Level of detail of pathing and user journeys and the ability to tie into the Adobe marketing cloud suite to setup personalization efforts.

Cons: Adobe nomenclature can get often confuse new users and for new users, tagging implementation efforts may be heavy.

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Adobe Analytics lets you get to know your customers!

Mar 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Adobe Analytics is great for keeping each donor organized and unique in their own way. The data and reports that you can generate with this program are great for staying organized and working effectively!

Cons: The cost of this software can seem high at first. They do have different tiers that you can purchase to meet your company's specific needs. Once you start using it, you won't want to go back!

Overall: Get to know the people that give to your ministry and stay organized.

Expensive but worth the upgrade

Nov 22, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I had been using google analytics for a long time but after switching to adobe, I found it more flexible and with more features.

Cons: Too many feature can be misguide to us but online tutorial can help.

Adobe is allowing creativity to extend to the data!

Mar 13, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great tool for allowing data visualization to come to life in a nontraditional way. Adobe has been known for catering to the creative community and continues to do so but incorporating data visual storytelling into the mix.

Cons: This is the first round of the app. It is still very much in its infancy and is limited in certain functions when compared to counterparts such as Power BI.

Best application for online marketing and web analytics

Mar 06, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: They provide a varied of options , along with cloud support . They provide many options for customer intelligence such as deep learning and machine learning models etc. There are many add ons as well to suite to any of your needs.

Adobe Analytics that allows you to create charts and graphs within your tool.

Apr 21, 2018
4/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money

Pros: * Data visualization is pretty good.

* Real-time campaign information can be analyzed

* Custom Path conversion

Cons: * Adobe Analytics requires more labor for setup

* Dynamic Tag Manager is difficult to learn

* Implementation is difficult

Adobe Performance Monitoring

Apr 15, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This product makes it very easy to integrate different Adobe files and makes communicating this information simple. It also allows for the personalization of a marketing segment depending on the audience.

Cons: This product may not be best suited for new Adobe users. It can be a bit difficult to grasp when initially working with the software.

A very expensive alternative to Google Analytics that adds unnecessary functionality

Dec 21, 2017
2/5
Overall

1 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

1 / 5
Value for Money

Pros: Reports look nice, and it can do a lot of very powerful reporting on a variety of campaign parameters and website metrics

Overall: Basic client reporting

Analytics with good UX

Sep 24, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: Has an intuitive ux/ui which creates a simpler experience when trying to view/understand what I am looking at.

Pretty robust reporting features that features custom reports.

Cons: Support is pretty slow to respond to questions. Some metrics like videos cannot be tracked, some tutorials on their site are not very helpful either.

Capterra loader

Its a great software to understand your customers as people.

Feb 02, 2018
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: I use this tool to generate reports and analysis on all of our domains. Very appealing visuals and switching between trended view and ranked view. It is user-friendly and cost-effective.

Cons: There is no proper governance on all dashboards. Please enhance it as overall implementation is cumbersome and time consuming.

Expensive But Worth the Upgarde

Jul 10, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: I had been using Google analytics for a long time but after switching to this I found it more flexible and has more features than Google analytics.

Cons: It has many features, some of the features are hard to understand but online tutorials can help in getting use to it.

Very effective, probably more so than I've worked out so far

Aug 15, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: I always appreciate any software with native spreadsheet compatibility as it allows me to examine the figures in the way I'm most familiar

Cons: Coming from analytics packages I use in parallel with adobe, this is fairly tricky to get to grips with by comparison

Adobe analytics is the best big data analysis software.

Mar 14, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: It has a unique and great user interface that helps fulfill all user requirements. Also a Simple to use softwaew without much hassles.

Cons: The command line interface is not upto the mark. Also the plots And visualizatuon techniques are very basic for Usage.

Hassle and a half to use support and very small amount of information

Sep 24, 2018
2/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money
Likelihood to Recommend: 1.0/10 Not
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Pros: It provided basic analytical information and was helpful at times.

Cons: When trying to cancel the account I had to go through at least 3 different reps, kept getting transferred and the information was not being passed along very well. Then, when we were actually cancelling, we ended up finding out the account hadn't been cancelled properly so we had to go back and do it again.

Using Adobe Analytics to track users through our website.

May 31, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Likely

Pros: It allows you to monitor visitors, page names, and page views and alter settings for topics like that to get good statistics.

Cons: The price point is probably higher than most like a lot of adobe products. It is a very robust piece of software though.

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Nice tool for data analytics

Dec 14, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: It is easy to understand and if you do not have much experience in data analytics, this is good way to get started.

Cons: I believe that it needs more customizable options so it can adapt more to your needs in the data analytics field.

A comprehensive tool for information investigation

Oct 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
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Likely

Pros: We use it together with Google Analytics, to get a complete picture of our website marketing results.

Cons: It's a little pricey, and their reports are sometimes confusing. It takes time to get used to it.

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Great and useful software

Mar 04, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: I like most about this software is the way I can make analysis of my data easily without wasting time.

Cons: I like least about this software the confusing icons. It a little confusing to someone who is new to this

Jan 03, 2019
5/5
Overall

Nov 08, 2018
4/5
Overall

Numbers heaven

Nov 30, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It's a great to to understand user behaviours and plan new product features.

Cons: Sometimes it hard to pull data for larger user sets as it takes lot of time.

Very complete!

Jan 14, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It allows me to discover positive aspects of my potential clients

Cons: At the moment I do not find negative aspects.

Overall: Positive experience with this tool.

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Great for tracking

Dec 13, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Likely

Pros: we have been using this tool to check our email campaign data and it works great.

Cons: No specific problems ever that we have faced.

Adobe analyctic

Nov 08, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: I think its very practical and it has the ease of use

Cons: I see no disadvantages in it, I think its perfect for my use

Capterra loader

Are you made of money? Trying to make more?

Jun 12, 2018
3/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Likely

Pros: It integrates with Adobe apps and their offerings, giving teams tools that they can use to deliver and track impact.

Cons: It's expensive. It's part of the "Adobe solution" to subscribe to everything. That might rub you the wrong way.

How can people use this software unless they have some real time on their hands to work the board.

May 11, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

2 / 5
Value for Money

Pros: Adobe needs to spend some more time taking this program prime time in the sense of overall integration with other products

Cons: There are better ways to analyse the data that this program purports to do. I gave up and could not really get into it.

This is great!

Sep 12, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: My favorite thing about Adobe Analytics is their real time reporting.

Cons: The only down side is that I am a beginner and it is so complex it can seem overwhelming.

Review for Adobe Analytics

Nov 19, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
Likely
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Pros: It gives you the ability to analyze many different types of data.

Cons: Some functions are difficult o find in the menu