Average Ratings

107 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web

Vendor Details

  • Adobe
  • www.adobe.com
  • United States

About Adobe Analytics

Marketing attribution software that shows the impact of every customer interaction that the business participates in.


Adobe Analytics Features

  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking

Adobe Analytics Reviews Recently Reviewed!


Incredibly robust tool for web analytics that I use daily.

May 19, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: The tool is amazingly flexible. The possibilities for segment creation in order to refine your data for ad hoc analysis and reporting are endless. The different tools that you can use for ad hoc analysis, visualizations, pulling clickstream data, and creating reports are comprehensive. Adobe consistently updates Analytics with new and useful features. I am constantly discovering new tools that help make my job easier and help make me more effective at my job. Scheduling reports is easy and flexible. The customer service is great as well - fast, reliable, and highly communicative. Last, but not least, is the tool Report Builder that integrates with Excel. You can automatically pull Adobe report into Excel which makes analytics reporting way easier.

Cons: Sometimes Adobe Analytics can be slow, and sometimes certain tools will simply not work. I've been frustrated on occasion when I receive constant errors in the Workspace module. This is rare, but when it happens it significantly disrupts my workflow. Data Warehouse can also be very slow. It is not an agile tool, at least not as agile as I need it to be sometimes. Also, I frequently get logged out of my account after a short time of inactivity.

Overall: All kinds of benefits. It greatly increases my productivity and gives me the ability to refine my reporting and data analysis. Most of the benefits were named in the Pros section of my review, so I won't go into much detail here, but I will say that the utility of Adobe Analytics has been proved time and again. I would say the value that it adds to my organization is worth the money, and more. One thing that I forgot to mention in the Pros section is Adobe Target. We implemented this tool around 2 years ago and it's vastly expanded our testing capabilities. This is especially helpful when working with our product team. The results of testing help us evaluate the impact of product features in an efficient and effective manner.

Adobe analytics provides quality and accuracy with every analysis

Mar 01, 2019
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
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Pros: Adobe analytics is a data analysis software that also allows generating reports and visualize them in a simple and efficient way. Among the most advantages notable are its easy-to-understand interface and the comfortable and easy working environment of use. The best of its functions is "drag and drop", this makes you have more speed and precision at the same time when adding and relocating elements, also the different types of charts that can be generated with the reports, in order to represent the data

analyzed in a friendly way and easy to understand even for users who are not experts Unlike other similar programs, Adobe analytics has a service of technical support and has several customization options so that the reports are as detailed as the client requires.

Cons: Among the disadvantages of using Adobe analytics are its technical support service to the user, it is deficient and quite limited because in the various opportunities in that I have contacted the support team I have not obtained answers fast or accurate, this plays against all users but in particular those who do not have sufficient command of this software and need help to clarify doubts and solve problems. On the other hand, the implementation of this system is slow and expensive, so it takes a lot of time and this is not good for companies They need a fast and effective service at the same time.

Overall: In the time that I have used Adobe analytics to analyze the data of the websites of My company has been satisfied with the results obtained, thanks to the complexity of its tools and functions I organized several workshops and training courses to guide the members of each department in the use of this software and that each team can use it in the most efficient way possible to improve the shot of decisions in the company. The representation of the results of the reports is can customize according to the need and the use we want to give each of them and it's very easy to understand the graphics, it's an excellent software and I'm more than satisfied with your results

Adobe Analytics !! most important tool for us since last 6 years.

Aug 31, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: 1. Kind of page view and Interaction tracking it provides is unmatched.

2. Adobe Omniture dashboard is very easy to use and an excellent report generator.

3. Large array of custom events provided by Adobe is another great help.

4. For years, Adobe Analytics has been our best partner for video and Live content tracking.

5. Being an Employee of one of the biggest Media and Entertainment company of the world, I have enjoyed working on Adobe Anayltics and have used many features if not all.

6. Their scope is so huge that it takes a decade to make use of all of them, but thumbs up to them.

Cons: 1. Now a days Organizations are mving to VHL (video heartbeat tracking) from regular Video tracking of Adobe beacons.

2. Testing VHL is a real pain with Charles proxy or other debugging tools.

Although Adobe has launched an in-house tool to validate them, but we are still away to use that.

3. Also, Processing rules is a good feature by Adobe, but it actually creates problems for QA teams. since all variables looks good to them but later they are sometime messed up due to the processing rules.

Overall: This has been the best Analytics tool so far, but there are new players coming into the market, which provide amazing video content tracking features.

Conviva is an example, much easier for QA and Data research teams.

Adobe Analytics must come-up with an easy way to implement VHL to match Conviva.

Still There is no match of Adobe in terms of Page level and interaction tracking.

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Comprehensive Solution for your Digital Analytics Need

Sep 19, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
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Pros: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.

It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.

The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need

This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.

The tool keeps improving to bring the latest functionalities and UI ease.

Cons: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.

Also, i would love to have the options to do some color customization of panels, charts, etc.

The speed of report loading could also be improved.

Overall: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Adobe Analytics is an information investigation instrument that empowers organizations

Mar 29, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money

Pros: Adobe Analytics has colossal out-of-the-crate investigation, and notwithstanding that, is exceptionally very much intended to be modified to a client's specific business needs. He said that organizations will have the capacity to decide precisely what change measurements are appropriate for them and guide out everything on their site, enabling them to get an awesome comprehension of their clients.

Cons: Platform is very best in class and effective, which implies that it accompanies incredible many-sided quality as far as route and utilize. In that capacity, he prescribes having a committed contractual worker to actualize it to have the capacity to boost its maximum capacity. Else, he advised that it won't be taken a toll effective to utilize it as it accompanies a robust sticker price.

A handy tool, but not self-sufficient

Jul 29, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: To collect statistics on the operation of sites and their attendance, Adobe Analytics, I use in parallel with Google Analytics and only then I manage to get a complete picture on which to plan the development and promotion of my web projects. In general, the product allows me to study marketing activity and create tasks for our marketers. In addition, I work with a lot of projects, so for me it is extremely important that the paid version of Adobe Analytics has no restrictions on the amount of information processed and the number of requests sent.

Cons: At the beginning of my use of Adobe Analytics, it was difficult for me to understand the interface and to study all the icons and icons. So if you first encounter a program, you will have to work hard to master all the functionality.

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It is also a very intuitive and easy-to-use tool.

Jun 04, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Interface is quite intuitive and easy to navigate after getting used to the design. It also provides a lot of customization options that can be incorporated, provides a good idea of where to spend time updating a site and was also the first to point out the warning signs, such as tracking problems, the filter tabs are another important point of the tool, with the possibility to filter among many metrics, create segments and quickly access the sections that we use the most. Since I've been working with the tool with other platforms, the possibilities have become endless.

Cons: Some views and reports are limited to 50 pages. However, the most important thing for us is the lack of Google reference data, which is where the vast majority of our search traffic comes from. We are not sure what users are looking for before entering our site.

Overall: In addition to following the effectiveness of the marketing campaign. He does all these things very well, but with the caveat that he spends some time setting things right.

Rich in functionalities and features

Nov 30, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The vast number of functionalities. The software allows you to track the audiences on your website and compare how they evolve in time. You are also able to see the online audience in real-time as well and several data points about those users, eg .their location, which is super useful if you are trying to focus on a certain market.

The ease of configuration and set up is amazing. From small to large businesses that rely on the online presence, I would certainly recommend!

Cons: Due to the vast amount of functionalities, it does take a bit to understand what is useful or what is not relevant to you. However, as soon as you do, you can personalize dashboards, so that you can focus on what is important.

Overall: I used it for my own print on demand business. In addition to many things, I was able to understand where the trafic was coming from so that I knew in which marketing channel I should keep investing my time and budget.

Growing in the market will not be a problem if you use Adobe Analytics

Feb 22, 2019
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Adobe Analytics is a suite of products for digital marketing that provides reports and analysis of data allowing discovering positive, important and informative Collect all the data in one place which maintains an order without However, it can be viewed from web and mobile to CRM. Capture more data of the web or the mobile application and encourages decision-making based on data and that fit the objectives of the organization or the wishes of the client.

Cons: Adobe Analytics does not allow integrations with tools that are not part of the adobe suite, so necessarily any other tool from another creator is excluded. And Adobe Analytics does not have a free version, and even has tools included that are sometimes paid separately

Overall: The experience with Adobe Analytics has been quite pleasant for our company and that offered us various ways to collect data either from the web, email, campaigns, mobile devices, among others. Adobe Analytics has helped us from the support for a campaign with low performance until the search of important data for our customers, such as which channels generate the most revenue and how increase the income of the company.

Best in class Analytics

Oct 23, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: By far the best in class Analytics solutions for medium to large scale businesses. Integration available with other Adobe products : campaign, target and also a host of third parties.

UI (workspace) is very easy to use and generates clear and workable reports.

Cons: Limited variables, however this has been addressed with recent levels of products available.

Server calls.

Overall: Build the team before the software. Very important is point, don't get caught out with this tool. It's power is phenomenal, however you need an army to get it running and continue to maintain.

Recommended product

A must have to learn about your online customers activity

Aug 04, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
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Pros: I liked all the integrated tools and features. You can get different views and customer segments and then setup specific metrics to track what your customers are doing or what you think they are doing.

Cons: There is a big learning curve to using Adobe Analytics, especially if you are used to programs like Webtrends or Google Analytics.

Overall: We used the software to find out what are customers were doing and then optimize our website to make sure we catered to those needs. Without analytics software you are flying blind to the real activities of your customers.

Still the leader for good reason

Feb 08, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is incredibly full-featured, with access to all of the reports, metrics, visualizations, and integrations that one would expect from an enterprise digital analytics platform.

Cons: The learning curve can be steep. The UI changes sometimes without a lot of notice and it can be hard to find where your favorite report or tool has moved to. Support can be lacking at times, so if you run into trouble it can take time to get the answer you need.

Overall: Access to a wealth of powerful digital analytics data

Save time and collect all the data you need using Adobe Analytics

Mar 23, 2019
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Adobe Analytics develops functions that make data easier and faster to access, allows you to collect all data in one place, from any device either from a computer using the web or from a mobile device. It allows by making data collection that is easier to make decisions and based on tests that adjust the company's objectives. In addition, a feature of this software is that it also integrates data from CRMs which can be of great help for companies that have these systems. Adobe Analytics offers a large amount of storage, allows the reprocessing of data to avoid errors and in turn issues reports.

Cons: A negative aspect of this tool is that it only allows integrations with tools from the adobe suite and excludes any other tool from another creator. In addition, another negative point is that Adobe Analytics does not have a free version and some of its integrated tools may be paid separately.

Overall: We have used this software for a prudential time and we can say that it has been a good experience that has been reflected in the improvement of the organization. With the tools that Adobe Analytics offers us, it has allowed us through data collection to understand our clients and convert their data into ideas to improve. In addition to saving us time by stopping manually analyzing rows of data, with artificial intelligence applied and machine learning is a task that no longer needs to be done. Finally, Adobe Analytics allowed us to analyze a large amount of data and thus we identified factors that were affecting the company

A lot of useful information for analysis

Dec 01, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: After I read rave reviews, it is worth trying this program or not - I didn't even think about it. The most useful functions, at least for me, are two - the statistics of repeated views and the ability to analyze the viewing of videos. Here this tool is much better than analogs. The ability to see the effectiveness of advertising is also high.

Cons: A spoon of tar, like any professional tool, is its complexity. Even I, an expert with experience, for a long time understood the settings. But when properly configured - did not regret.

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Adobe Analytics is maybe too feature rich?

Feb 05, 2019
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I have been using AA since it was Omniture/Site Catalyst. It is extremely feature-rich and can collect and analyze web metrics in so many ways. To be honest, I have barely been able to truly scratch the surface of the latest version of AA. Dashboards are easy to create and use. The ability to send web metrics reports in a number of formats is great.

Cons: I think I may have been passed by as far as the features go. AA has become slightly too complicated for me. I use it the same way I did 10 years ago - and that is fine for me. But it can do so much more now that it is almost confusing for me. I can't imagine a completely new user trying to use it for the first time.

Efficient application for high-quality analytics

Dec 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: In general, I liked the experience of exploring the application. It allows you to organize a batch check, which saves time. The main advantage of the program - there are no restrictions on the amount of data.

Cons: I can not single out any significant drawbacks. The program meets all the requirements of a productive site analysis. Easy to use and has good integration with the rest of the company. In fact, for SEO specialists this is already a standard application.

Good analytics

Feb 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I use this service to analyze statistics in my blog. The system is great for finding out how many people opened the page, read, copied, etc. I'm glad that the program works well with its native Adobe products. In addition, I use it on several computers. Unlike similar analyzers, it is convenient to use and simple.

Cons: I did not notice the minuses, the developers did their best on the program, so I advise you to use it, it does not cope worse than Google Analytics.

One of the best web analytics platforms available

Apr 08, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: Very powerful and customizable. Integrates well with other tools, including other Adobe Marketing Cloud (AMC) products.

Cons: A little pricey, so not well-suited for smaller businesses who may be better offer with a free service like Google Analytics. Takes a while to learn how to use all features.

Multifunctional package of solutions for collecting site statistics

Dec 17, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: We install Adobe Analytics system at some of our client sites to collect detailed statistics. Based on the information received, you can significantly improve the main indicators: conversion, time spent on the site, behavioral factors.

Cons: The first serious drawback of Adobe Analytics is the inability to view visitors' actions on the site. The second minus is no tool for making predictive analytics.

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A great tool that helps you get actionable insights if setup and used correctly.

Apr 20, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: Probably one of the best features of Adobe Analytics is the ability to track eCommerce funnels. This has been bread-and-butter for Adobe for a long time. Also, Adobe can integrate with a lot of 3rd party tools which gives it an edge over Google if you don't use any Google products.

Cons: Just like any software, it has to be managed. Adobe Analytics is very robust in features, but if you do not do your tag management right, if you don't set-up your reporting and measurements, or do your visualization tables properly, you really defeats the purpose of its use cases.

Overall: Tracking traffic on my site can provide a lot of rich insight and Adobe has allowed me to do that. It was tough to get a handle of at first, but now that it's ready, there's a lot that can be useful with it.

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Great analysis workspace.

Jan 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Great user interface , allowing me find my way around my dashboard seamlessly. Enabling me export every graphic format , filter my data according to metrics , segments,sections etc Its Analysis Workspace dashboard has been amongst my favourite part of this program, as it provides me with an intuitive environment to build and modify reports.

Cons: Has a long learning curve , thus to use this tool ; you must either have a prior knowledge of this program or have an in-house team to train you to use this tool.

Very powerful analytics tool that is more than most people need

Jul 03, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money

Pros: Real-time data is something Google Analytics can't really compete with right now. The amount of dashboards and automated reports you can set up is mind boggling.

Cons: I don't pay for it, so it's not my money. But most people and most businesses can get by without paying for an analytics tool. Unless you have very specific needs, just go with Google Analytics.

Useful software, but knowledge of terms is required

Mar 11, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I like the numerous options available in Adobe Analytics. This software allows you to make the workflow more organized, facilitating the work of the team by a set of convenient marketing functions.

Cons: Because of the huge functionality initially software may seem quite complicated. For comfortable use it is necessary to know the special terminology.

Provides solid analytics with a few flaws...

Mar 19, 2019
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: The software provides solid analytics in certain areas of web browsing

Cons: Does not allow for major analytic discovery, as the tool is set in certain measures that it provides

Convenient way to monitor visitor activity

Dec 08, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: With this software, we were able to monitor the overall activity of visitors in real time, as well as to compare current data with those that were recorded earlier.

Cons: The only significant drawback of Adobe Analytics is the rather high complexity, which is why our employees had to spend a lot of time studying the settings.

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Multiple export format choices.

Jan 24, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
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Pros: Easy on the eye user interface, data is presented very easily too. This tool also allow us export graphical reports made presented by Adobe in any format of choice.

Cons: Has a steep earning curve, and requires a product expert specialist to train our staffs to use Adobe analytics, and it doesn't come cheap.

All-in-one marketing tools

Sep 03, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: You can get a lot of useful information from this product, not only limiting the new elements of your page, but it also offers a complete history to observe all your progress. In addition, it incorporates a geographic reporting system and that allows me to know who sees my product and where.

A tool that I consider important (at least in my case) is the possibility of graphing all the analytical reports. I'm not good with the numbers but this tool has allowed me to better understand the growth of my page.

Cons: Despite the good functioning of the product, it is not easy to use and requires training for its use. It would be perfect if it were a bit more friendly in that way.

Overall: I got a better marketing management for my product. This really helps me to reach my customers and give them a better experiencie

Good tool for daily use

Nov 15, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Adobe Analytics functionality is constantly increasing, making it easier to complete work tasks. Helpdesk responds instantly and quickly resolves technical errors that occur. With its help, it is easy to make reports and integrate them into Excel.

Cons: At times, the program starts to work slowly, and some of its tools cease to function briefly, making it a bit more complicated and increasing the duration of the workflow.

target your data

Sep 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Great tool to dive into your website data

Cons: There is a lot to learn about this tool, but its worth it in the end.

Convenient and functional

Nov 30, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The program allows you to quickly and accurately analyze consumer behavior, pleased that the reports can be customized at your discretion and uploaded to any carrier in the right format.

Cons: There were difficulties when setting up dashboards for the mobile version of the application. Otherwise, the expediency of using the program depends on the software package used by the company. In some cases it is more convenient to use Google Analytics.

This is a very powerful tool

Feb 17, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Earlier I used only Google Analytics, but now I realized that this is not enough for me. As soon as I connected Adobe Analytics in my work to the analysis of visitors' behavior on the sites of our clients, I began to receive much more information about the duration of visiting pages, the percentage of refusals, etc.

Cons: If you are a beginner SEO-optimizer or another specialist working on creating and promoting websites, it may turn out that you can not configure the system yourself. This is not because it is complex, but because there are too many parameters to consider.

Great Software for Tracking Traffic on Your Web Site

Dec 27, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
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Pros: Gives many options. You can see who is on your website, how much time they spent there and their location in real time and in the past. Very useful.

Cons: When you have it installed on the multiple sites, and you want to see the traffic for one period of time on every site, you need to put that time period for every site separately because it doesn't remember it.

Overall: It's very helpful to see what keeps the interest of the visitors.

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Simple and friendly

Jun 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: As a Marketing specialist, I am constantly testing platforms that help me analyze the behavior of the digital market. I can say that Adobe Analitycs has a friendly interface, the functions are well organized and I have the opportunity to perform tasks in a more organized and especially manage online campaigns efficiently

Cons: I use both Google Analitycs and Abobe Analitycs and both have fucnionado not found many negative things in this wonderful way to analyze our prosumers. However, I can mention that Adobe's support is not the most receptive or quick when it comes to answering questions or concerns regarding the platform. In forums and other user experiences we can find better quality of support and learning.

Rich functionality

Dec 22, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Using Adobe Analytics, we can easily perform in-depth analytics, track the overall activity of our visitors in real time, and also the service helps to visualize the data in an appropriate way.

Cons: Due to the rather low intuitiveness, our company employees had to spend a significant amount of time studying the functional capabilities and how to use them.

Robust features for a price, overkill for small to medium companies

Jan 09, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money

Pros: We have had good success with Adobe's DTM tag management system and has helped our digital marketing and tracking initiatives. Having that integrated into the suite is helpful and makes reporting much easier.

Cons: Only the highest performing of our marketing sites really gain this benefit. Most of our smaller or non-marketing / ecomm. sites really have done fine with just having Google Analytics.

Multifunctional, but difficult to learn tool

Dec 20, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Through Adobe Analytics, I often analyze almost any data that I have and need for the development of our and client projects. A huge number of various functions has significantly improved the performance of our company.

Cons: A little harder to learn than counterparts, requiring a large amount of time. The user interface looks much less attractive than in Google Analytics.

Multifunctional tool

Feb 28, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Thanks to Adobe Analytics, I get reports and can effectively analyze data that is collected in one place and can be viewed by me through a personal computer or mobile device.

Cons: The software does not integrate with tools that are not among the products of Adobe. It takes a lot of free space on your hard disk.

Most Advanced Website Analutics Tool

Mar 20, 2019
5/5
Overall

2 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This tool has every feature you need to dial in traffic and sales analytics for enterprise businesses and high volume websites. It doesn't limit data like Google.

Cons: You need a dedicated programmor(s) to make updates and build dashboards.

Overall: I love using the tool once it is set up, but setup is a massive undertaking. It is also very costly.

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Adobe Analytics Review

Nov 25, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: Extremely easy to use especially if you have used analytics software before. Great for understanding the numbers of your site

Cons: That extra level of channel reporting would be very useful

Overall: Very positive experience using the adobe analytics. I use it every day and find it easy to use and interesting!

Takes Some Getting Used To

Feb 17, 2019
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: There is a lot you can do with Adobe Analytics. The drag-and-drop features makes building specific screens easy and quick, once you know the metrics you're looking for. Being able to share screens with coworkers is great - dozens of people can benefit from one person's time and effort.

Cons: The hardest part of Adobe may be signing in. Many of my colleagues (myself included) have been thwarted by its sign-in page. Once you get past that, it takes a while to get a handle on the different metrics available and how to apply them to data. We've had multiple trainings at work but I'm still not sure I get it. But this may be more to do with the trainings we've been given or my own learning curve than the quality of the product.

Also, you'll probably want a business analyst team at your back to set up the different metrics and import data for you.

Overall: We use Adobe Analytics extensively at work to evaluate our site traffic. The data is very visual and makes it easy for us to discern what is working and what isn't.

Great for Charts/Overall Metrics

Jan 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: Adobe Analytics is pretty powerful software. It has a user-friendly interface and is great for web analytics KPIs including page views, bounce rates, etc. You can get substantial reports with the filter tabs, which allows you to filter several metrics, custom segments, events and detailed charts/graphs.

Cons: It is very different from other metric software so it takes getting used to the interface. After using for a few weeks, you should be able to get the hang of it!

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fantastic!

Aug 10, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: making analysis is easier when using Adobe Analitycs, it provides you with the necessary data for everyone who is in the world of marketing

Cons: Until now I find nothing bad in the software, it is very good to work and do high quality and accurate analysis

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Great with some limitation to enter the world of Data analysis

Dec 21, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: 1) The interface is very easy to understand.

2) The results of the data are appreciable acceptable

3) The reports are very efficient with graphics which makes it more easier for me as a new member for data analysis.

Cons: Include more learning experience for new members i understand that introduction tutorials are helpful at some point. But include some in depth training videos which can help later on while working on data analysis tools. Reports should have more understandable features it is sometimes hard to understand what features are available and the interface is very different among users.

Microsoft excel: Best spreadsheet

Dec 31, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: One of the best spreadsheets for data storage, analysis and querying. Built in statistics function along with mathematical equations which are really handy and practical.

Cons: Inability to locate errors clearly, takes a lot of hard disc space.

Good for integration with other Adobe solutions

Aug 15, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: As a user of several integrated Adobe tools, Adobe Analytics is key to getting the most of our certain functions, passing data between them. Without AA, it would be difficult to do quite a lot of what we do.

Cons: As a user of Google Analytics, AA can take some getting used to, not just because things are done differently, but also because it's not easy to get directly to some of the same data easily found in Google Analytics.

Overall: The integration is the real value if you're using several tools like Adobe Experience Manager, Target, etc. If you're not, you'd be fine with Google Analytics.

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Too Complicated

Oct 04, 2018
4/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 4.0/10 Not
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Pros: I like that you can dive into the data pretty deeply.

I like that you can segment the data.

Cons: I don't like how hard it is to install on a site. It's a lot of initial set up.

Overall: I didn't set it up but it seemed like a headache to get anyone to want to because of how difficult it was.

Better way to know your client need

Mar 17, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: a) It is user-friendly, even the client also knows its terminology for eg the pages name comes in category and subcategory, compared to its competitors they give in the URL form.

b) We can see the 2-3 KPI in a single chart, and remove it accordingly as per our need.

c) Drag and drop capability to customize the report for the client

Cons: a) A little bit expensive, to set up the adobe.

b) They do not promote the product, hence people know less about it.

c) Sometimes it takes a lot of time to resolve the issue.

Lots of fire power, worth the money if you use it right.

May 15, 2019
4/5
Overall

2 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Segmentation is the biggest value I have found with Adobe Analytics compared with Google Analytics. I love being able to easily create custom metrics and then create segments based on those metrics. Once those segments get connected with Adobe Target then the magic starts.

Cons: No where close to being as intuitive as Google Analytics. It takes time to master or even to become functional.

Overall: We're solving the issue of personalization with Adobe Analytics. Our website will be better catered for each audience.

Give me back Google Analytics!

Jan 24, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 5.0/10 Not
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Pros: The workspaces are great for slicing and dicing the data.

Cons: The lack of familiar out of the box metrics to use in the workspaces was a pain, we had to create endless metrics, dimensions and segments to even get close to what we could see in Google Analytics.

Overall: A powerful tool but if you're experienced in Google Analytics you will be extremely frustrated by it.

Convenient for analyzing visitors

Jan 09, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: With Adobe Analytics, our employees are able to see not only previously visited visitors, but also those who are in real time. In addition, you can see how much time and exactly where they are on the site.

Cons: The software was not intuitive enough, so our employees needed to spend a lot of time exploring its capabilities.