--- title: "NOW Affinio Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about NOW Affinio Software - reviews, pricing plans, popular comparisons to other Business Intelligence products and more." source_url: "https://www.capterra.com/p/170004/NOW-Affinio/" page_type: "product" language: "en" --- # NOW Affinio Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) NOW Affinio ## What is NOW Affinio? In-depth audience analysis like no other. NOW Affinio can collect an audience from many flexible lenses, segment it into clusters, and surface the audience insights in an easy-to-understand dashboard - built for your entire team. ​Work from one source of truth, and understand your audiences in terms of their interests, values, behaviors, demographics, and content consumption. Use these insights to power the entire campaign workflow. ## What is NOW Affinio used for? [Business Intelligence](https://www.capterra.com/business-intelligence-software/) Top alternative Featured Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## NOW Affinio Overview Updated August 2026 AI summary NOW Affinio is a business intelligence platform for organizations of all sizes seeking to analyze and visualize data for strategic planning and reporting. Accessible via cloud and desktop environments, it delivers data visualization, self-service data preparation, customizable reports, real-time analytics, trend analysis, and API access, enabling teams to extract and interpret insights for informed decision-making. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### NOW Affinio 5.0 (1) VS. [4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (1) Ease Of Use 4.3 (215) Value For Money 0.0 (0) Value For Money 4.4 (196) Customer Service 0.0 (0) Customer Service 4.5 (200) ## NOW Affinio alternatives Highest Rated [ImportYeti](https://www.capterra.com/p/10006176/ImportYeti/) [4.9 (215)](https://www.capterra.com/p/10006176/ImportYeti/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10006176/ImportYeti/) [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) [4.6 (1,893)](https://www.capterra.com/p/176586/Power-BI/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176586/Power-BI/) [Microsoft SQL Server](https://www.capterra.com/p/1417/SQL-Server/) [4.6 (1,982)](https://www.capterra.com/p/1417/SQL-Server/reviews/) Starting price $13748.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/1417/SQL-Server/) [Tableau](https://www.capterra.com/p/208764/Tableau/) [4.6 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/208764/Tableau/) ## FAQs about NOW Affinio Overview ### What company size and specific industries is NOW Affinio built for? NOW Affinio is designed for marketing teams at small businesses, mid-market companies, and enterprise organizations that need audience insights for consumer research, social media marketing, and brand management. It is especially suited to Marketing Strategists, Consumer Insights teams, Social Media Marketing professionals, and Brand Managers. Features and Usability ### What are the key features of NOW Affinio? NOW Affinio offers API access, ad hoc analysis and ad hoc query tools, plus benchmarking and trend analysis for comparing performance over time. It also includes dashboards, customizable reports, data visualization, real-time analytics, monitoring, and data import/export with self-service data preparation and third-party integrations. Getting Started and Support ### What training and onboarding options does NOW Affinio offer? NOW Affinio provides live online sessions, documentation, and videos for training. Live online sessions support guided instruction, documentation offers written reference for setup and feature review, and videos provide visual walkthroughs that users can follow at their own pace. Getting Started and Support ### What customer support options does NOW Affinio offer? NOW Affinio provides Email/Help Desk, FAQ/Forum, and a Knowledge Base for customer support. Support details in the catalog focus on self-service help and ticket-based assistance, giving users written resources and a place to submit questions when needed. ## Features AI summary Based on 2,582 Business Intelligence reviews Capterra data shows that buyers of Business Intelligence software rank the following features as their top priorities: - **Dashboard Creation** (**55%** of reviewers rated this feature as critical) - **Multiple Data Sources** (**60%**) - **Reporting/Analytics** (**53%**) NOW Affinio supports **Reporting/Analytics**. However, it does not include **Dashboard Creation** or **Multiple Data Sources**. Instead, it offers other relevant capabilities that reviewers also value, including **Data Visualization** (**47%**) and **Data Import/Export** (**49%**). These features help businesses turn data into clearer insights and move information in and out of the system more easily, providing teams with better visibility for analysis and decision-making. Ad hoc Query One-off queries made on an as-needed basis API Application programming interface that allows for integration with other systems/databases Benchmarking Compare key metrics for the business against prominent players in the industry Customizable Reports Alter the layout and content of reports Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Data Extraction Automatically retrieve and pull information from documents, websites, images, data sets, and other sources NOW Affinio 15 features ### All Features - Ad hoc Query: One-off queries made on an as-needed basis - API: Application programming interface that allows for integration with other systems/databases - Benchmarking: Compare key metrics for the business against prominent players in the industry - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Real-Time Analytics: Analyze and gain insights into data in real-time - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Self Service Data Preparation: Access, combine, transform, and store data without the help of an IT department - Strategic Planning: At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 5.0 (1) 5.0 Based on 1 reviews ## Pricing Free Trial Basic $0.00 Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## User reviews Overall rating 5.0 Based on 1 reviews Filter by rating 5(1) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Maria B. Social Media Coordinator Marketing and Advertising ### "Best social audience research tool out there!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 July 25, 2019 Pros This is honestly my favorite tool to use! If you are looking for a tool that will give you background information on audiences, this is what you need! It's incredibly extensive and provides so much data on the user. To use this tool you can connect it to a Twitter account among other options. Then it will soon map out your audiences into clusters and provide extensive background data like location, who they follow, their interests (on social), hashtags they use, etc. There's soo much data provided you can use this to build social campaigns, personas, or just dig deeper into who your audience really is. It's very user-friendly and incredibly fun (and visual) to use! Cons I honestly have no complaints with this tool. I just wish you could connect other platforms besides Twitter. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.