# Sales Layer Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Sales Layer the right PIM solution for you? Explore 99 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/170183/sales-layer/reviews

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Sales Layer

4.7 (99)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Sales Layer

Ease of use

4.7

Customer Service

4.8

## Pros and Cons in Reviews

SB

Sara B

e-Commerce Operations SpecialistRetail, 501 - 1,000 employeesUsed the software for: More than 2 years.

“Sales Layer platform is intuitive from the first moment of use, not requiring long hours of training; it is very easy and quick to update all products, categories and filters, in just a few simple clicks.“

December 10, 2025

ES

Engström S

CEOPrinting, 2 - 10 employeesUsed the software for: More than 2 years.

“The power of live connections to websites etc. is also a big risk when working with PIM systems. If I make a misstake in the PIM the error will soon be live on the website.“

August 17, 2022

FG

Francisco G

Supply Chain DirectorMechanical or Industrial Engineering, 11 - 50 employeesUsed the software for: 6-12 months.

“The PIM and instant catalogs from Sales Layer have helped us organize our product catalog in a centralized and easy-to-update way.“

September 17, 2025

NA

Noemi A

Junior E-Commerce ManagerApparel & Fashion, 11 - 50 employeesUsed the software for: Less than 6 months.

“The data update between Sales Layer and our store system does not work in real time but takes a little longer.“

August 23, 2022

MA

Marc A

Product Marketing SpecialistLogistics and Supply Chain, 201 - 500 employeesUsed the software for: 6-12 months.

“The platform is highly efficient for managing product information, offering robust features like automation and centralized data management that significantly streamline the process.“

August 27, 2024

NA

Noemi A

Junior E-Commerce ManagerApparel & Fashion, 11 - 50 employeesUsed the software for: Less than 6 months.

“In part, certain logics / functions are not quite understandable at the beginning. If you have no experience with programming, the formulas for the connector are very difficult to create / understand.“

August 23, 2022

OR

Olivia R

Product Data SpecialistMechanical or Industrial Engineering, 10,001+ employeesUsed the software for: 6-12 months.

“I like that the platform is intuitive and the help available from Sales Layer staff is outstanding. If there are roadblocks that I face in the process of creating channels or modifying data, the Sales Layer staff is quick to respond and knowledgeable on topics and formulas.“

November 18, 2024

al

angel l

AdministratorRetail, 2 - 10 employeesUsed the software for: 1-2 years.

“The integration with online stores sometimes creates conflicts due to the variety of versions.“

February 24, 2023

## Showing most helpful reviews

Showing 1-25 of 99 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Pär G.  
Marketing Manager  
Business Supplies and Equipment  
Used the software for: 2+ years

### "Sales Layer - cost effective PIM also for small business"

August 23, 2022

5.0

Time-saving, flexible, fast, excellent support and staff.

Pros

Easy to use and learn for all kinds of staff. Feels new, fresh and innovative. It was easy to get started with a free trial account and no need for meetings and writing specifications. I had it up and running within a couple of days. So much better than trying to maintain a product database in Excel. We can export the entire product catalogue in a matter of seconds and have our website and ERP up to date every day, including all price calculations based on currency, margins and freight cost.

Cons

Some view changes (from variant to product) could be improved. Excel import would benefit if import profiles could be saved under different names. These are minor problems.

Alternatives considered

[Pimcore](https://www.capterra.com/p/132854/pimcore/)[inriver PIM](https://www.capterra.com/p/151868/inRiver-PIM/)

Reason for choosing Sales Layer

Free trial without project meetings and lengthy specifications. Once the account was set up, it was super easy to configure. Support and a short training was provided instantly from Sales Layer.

Review Source

LM

Liliana M.  
Content Manager  
Retail  
Used the software for: 2+ years

### "Easy to set-up and use; Constant updates and support"

November 25, 2025

5.0

It has been very positive. The platform is very user friendly and once a challenge arrises, I get immediate support from the support team.

Pros

Easy to setup - we had all suport from the begiining making the setup process smooth and fast; All Product information in one place Easy to access product info (search, edit, save, export) Export via several formats, making it easer to share information with non-sales layer users in the company Quality Reports easy to interpret and export

Cons

Some features in editing product information page could be improved. When saving an edited article, we remain in the same page and not get back to the products list. Fields could be easier to edit.

Switched from

[STEP](https://www.capterra.com/p/113433/STEP/)

We were no longer part of Staples Europe and needed a tool of our own.

Review Source

MF

Michael F.  
Founder  
Retail  
Used the software for: Less than 6 months

### "One of the worst companies I've ever worked with."

March 14, 2022

1.0

We signed up for SalesLayer, paid $33,000 for the first year of service, but during the implementation process, we realized the lack of features, specifically no dynamic formulas, made it impossible for us to use. We requested a refund, even a partial refund, and although we never actually used the software, the company refused to refund even one penny. Truly terrible customer support, and an inhuman lack of consideration of the circumstances.

Pros

At first, I thought the simplicity was great, but quickly realized it's incredibly limiting.

Cons

There are industry standard functionalities, like dynamic formulas, that are totally lacking in SalesLayer. It made the product unusable for us.

Review Source

Response from Sales Layer

March 21, 2022

Hi Michael, thank you for sharing your feedback. We are sorry that your experience didn't meet your expectations and that the suggested workarounds didn't work as you expected. This is the first time we received a refund request, as we do give a trial period to our customers before signing up so that they can test all the features available. We are always working on improving our platform and adding new features, and in fact, the one you mention about dynamic formulas is already under development.

FG

Francisco G.  
Supply Chain Director  
Mechanical or Industrial Engineering  
Used the software for: 6-12 months

### "Good system. Easy to use "

September 17, 2025

5.0

The PIM and instant catalogs from Sales Layer have helped us organize our product catalog in a centralized and easy-to-update way. In addition, they allowed us to create an e-commerce platform where customers can access stock information, technical data sheets, and commercial conditions all in one place. Our customers’ experience has been very positive, and more of them are using it every day.”

Pros

Sales Layer PIM has helped us organize our product catalog in a centralized and easy-to-update way. It has also allowed us to build an e-commerce platform where customers can easily check stock availability, technical datasheets, and commercial conditions all in one place. This has significantly improved our customers’ experience, and adoption is increasing every day.

Cons

Not customisations. Log in catalogues has not username and that is needed. Only password for catalogues

Alternatives considered

[Akeneo PIM Connector for BigCommerce](https://www.capterra.com/p/268625/Akeneo-PIM-Connector-for-BigCommerce/)

Reason for choosing Sales Layer

Good recommendations from customers that use SalesLayer

Review Source

Jelle S.  
CTO  
Retail  
Used the software for: 6-12 months

### "Managing lots of clients needs with a single PIM system"

March 2, 2020

4.0

Our favourite thing about Sales Layer is that it has not only solved our product information management needs, but it is opening up new doors to possibilities we hadn't thought of before. This allows us to offer more services and agility to our clients. It’s very difficult to standardize product data from very different companies. Sales Layer is very flexible and we have found that it can adapt to any situation. The robust technical development behind it is very impressive.

Pros

We handle product information for several clients from very different industries. A central system like Sales Layer's PIM has solved dozens of needs for us on a single platform. Bulk uploading and export and import features are very easy to use. We are starting to test more PIM functionalities that will reinforce our work of connections with marketplaces, such as their Amazon connector, and with ecommerce platforms like Bigcommerce.

Cons

We haven’t experienced any technical difficulties or communication problems so far. Implementing and using the software has been phenomenal thanks to the Sales Layer excellent support team. Our own team is very happy with the knowledge provided and the quick turnarounds. The greatest inconvenience is that we have not had time to explore in depth all the PIM’s functions that we could take advantage of.

Alternatives considered

[Akeneo Product Cloud](https://www.capterra.com/p/151863/Akeneo-PIM/)[PIMworks](https://www.capterra.com/p/181907/PIMworks/)[Pimcore](https://www.capterra.com/p/132854/pimcore/)[inriver PIM](https://www.capterra.com/p/151868/inRiver-PIM/)

Reason for choosing Sales Layer

Features, Support, Ability to think with us, Value for money

Review Source

Response from Sales Layer

March 16, 2020

Thank you! We're happy to provide a solution that fits lots of businesses.

SB

Sara B.  
e-Commerce Operations Specialist  
Retail  
Used the software for: 2+ years

### "Sales Layer is easy, quick and efficient!"

December 10, 2025

5.0

Overall, Sales Layer is a very intuitive and easy to use platform. It allows you to update all the information in only a few seconds and steps, with perfect connection to our website.

Pros

Sales Layer platform is intuitive from the first moment of use, not requiring long hours of training; it is very easy and quick to update all products, categories and filters, in just a few simple clicks. The update to our website runs smoothly, with no issues.

Cons

Honestly nothing in terms of usage, it works very smoothly for everyday updates. Maybe the limitations in number of users and channels can be challenging for a large company if you choose a less expensive package.

Review Source

JM

Joost M.  
Owner  
Retail  
Used the software for: 2+ years

### "Powerful PIM with heavy setup but strong long-term value"

November 13, 2025

5.0

Pros

The wide range of features and the flexible way you can structure product data are very useful. Integrations with multiple sales channels work smoothly.

Cons

Setting up Sales Layer took a huge amount of work for us, but that was inevitable given the amount of data we had.

Review Source

FMJ

Francisco Manuel J.  
Marketing  
Marketing and Advertising  
Used the software for: 1-2 years

### "Opinion Sales Slayer"

June 27, 2025

5.0

Overall as I said, pretty good with Sales Slayer, I don't have many bad reviews, rather good, a simple and easy to use platform.

Pros

It is easy and intuitive to use, the modifications are simple, fast and the site runs very smoothly.

Cons

I don't have many negative comments, maybe the most negative but you fixed it was that you couldn't upload more than one image at a time, you had to make a .zip to upload many at once.

Review Source

OR

Olivia R.  
Product Data Specialist  
Mechanical or Industrial Engineering  
Used the software for: 6-12 months

### "Sales Layer in Manufacturing"

November 18, 2024

5.0

I took over the PIM management role a few months into my company's contract with Sales Layer. While training and onboarding had already begun for my team, the Sales Layer team took time to onboard me and catch me up to speed. The platform does take some time to get acclimated with, but once you are emersed in it, the possibilities to share product data are limitless! Our company's primary goal is to take our data stored in the PIM and share it with distributors, customers, and our E-Store. I am quite happy with the quickness I have been able to leverage available product data in the system and share that data with our customers and distributors. Our company did not utilize a PIM system prior to working with Sales Layer, and our customers are already wow'd with our data sharing capabilities.

Pros

The UI/UX of the platform is very user friendly, and easy to navigate and understand. My job is to manage the platform and ensure that the data in the system is accurate, up to date, and ready to share. I have worked in the platform daily for the past 7 months. I like that the platform is intuitive and the help available from Sales Layer staff is outstanding. If there are roadblocks that I face in the process of creating channels or modifying data, the Sales Layer staff is quick to respond and knowledgeable on topics and formulas. For those at my company who are not working in the platform frequently, they find the platform easy to navigate and intuitive.

Cons

I wish there were more abilities to create automatic workflows for linking Sales Materials to products, and creating new products/SKU's based on existing product data. Currently there are a lot of manual processes that I have to rely on that my team would benefit from automation. There have been instances where formulas that I expect to work in a certain way and when tested, they give the output I am looking for, but in the download, work differently.

Review Source

JS

João S.  
Brands and Concept Analyst  
Business Supplies and Equipment  
Used the software for: 1-2 years

### "Sales Layer review - João Santos"

May 12, 2025

4.0

I've worked with Sales Layer for a bit over a year and my experience has been very positive. If they manage to tweak the little shortcomings I've mentioned on my last comment, I'd give it 5 stars.

Pros

Easy to update product content, through excel or csv files; intuitive UI; fast response time.

Cons

No option to individually backup connectors or other features such as product info; helpdesk was better with the alays available chat, the ticket system generates a lot more enthropy.

Review Source

AG

Agustín G.  
Grado en diseño gráfico  
Wholesale  
Used the software for: 1-2 years

### " Sales layer the business platform"

June 26, 2025

5.0

A pretty good experience, easy to understand how it works. Its great processing and automation capabilities

Pros

All the new fields and functionality of the system. Its automation facilitates the entire catalog information process.

Cons

Although Sales Layer is a powerful tool for managing product information, one of the aspects I liked least was the interface.

Review Source

MA

Marc A.  
Product Marketing Specialist  
Logistics and Supply Chain  
Used the software for: 6-12 months

### "Efficient and User-Friendly Product Information Management Tool"

August 27, 2024

5.0

My overall experience with Sales Layer has been positive. The platform is highly efficient for managing product information, offering robust features like automation and centralized data management that significantly streamline the process. The user interface is intuitive, making it easy to navigate and use. While the initial setup requires some time and effort, once everything is in place, the system runs smoothly and enhances productivity. Integration with other platforms is seamless, and the customer support is responsive and helpful. Overall, Sales Layer has proven to be a valuable tool for optimizing product data management.

Pros

What I liked most about Sales Layer is its user-friendly interface and powerful automation features, which make managing and updating product information across multiple channels incredibly efficient and hassle-free.

Cons

What I liked least about Sales Layer is that the initial setup can be time-consuming, especially for larger product catalogs, and the learning curve can be a bit steep for new users unfamiliar with PIM systems.

Review Source

JS

Joakim S.  
Founder  
Consumer Goods  
Used the software for: 6-12 months

### "Modern PIM solution with DAM and PlugNPlay integrations"

February 21, 2022

5.0

Pros

After much research in the PIM space, SalesLayer was by far the best fit for our needs. It combined a good feature set, Plug n play integration with the platforms we needed, fast deployment time, and a fair pricepoint compared to the competition. We were especially impressed by the user-familiar ways of editing data. If you're moving from word documents or excel sheets, then the move to SalesLayer will be especially easy for the users.

Cons

Some aspects of the UX are not as polished as one could wish. Documentation can be limited or lacking. It is evident that the product is in rapid development, which is, of course, positive in itself. They make up for it by providing readily available personal support and integrating feedback from their users.

Alternatives considered

[Jasper PIM](https://www.capterra.com/p/164082/Jasper/)[Pimcore](https://www.capterra.com/p/132854/pimcore/)[inriver PIM](https://www.capterra.com/p/151868/inRiver-PIM/)

Review Source

JL

Jamie L.  
Head of Marketing  
Apparel & Fashion  
Used the software for: 2+ years

### "Great program, great support"

August 11, 2023

5.0

Pros

Very easy-to-use software with an amazing support team. Good multi-language support.

Cons

Sync progress visibility, and ability to change image order within the program.

Review Source

ÁG

ÁGUEDA G.  
CONTROLLER  
Construction  
Used the software for: 2+ years

### "Easy to use, big time saver in catalog management for both printing and digital"

October 16, 2019

5.0

The Sales Layer PIM has become a daily tool for us to manage our digital channels and our physical materials. In the construction sector, we manage a huge quantity of references and and the value Sales Layer brings is enormous for our company: we are able to work faster in searching for products and we no longer have to worry about the quality of the information in the catalog. Sales Layer works automatically and is easy to manage, so now we know our information is up to date all the time.

Pros

The Easy Catalog connector has speeded up the work in printed catalogs. It has really changed the way we plan, design and publish our paper catalogs and we save time that we were wasting without really knowing it. The PIM allows us to upload all of the data we can imagine and have it in one place, which is great for coordinating our team. The support Sales Layer offers is efficient and they respond quickly to our requests and they keep us updated with new features.

Cons

Even though Sales Layer is easy to use, even for users who are not accustomed to the software or complex code, we still needed time to get the most out of the system. We hope that they will implement updates that will improve the interrelationship between products and the sales material tables — they have assured us that it will happen soon.

Review Source

Response from Sales Layer

October 25, 2019

Thank you for your trust in Sales Layer!

JA

Javier A.  
Marketing Manager  
Electrical/Electronic Manufacturing  
Used the software for: 2+ years

### "Excellent centralized system and friendly customer support"

May 13, 2019

5.0

If you need a full integration of your product information databases with your website, this is the right choice to avoid the maintenance of several software systems in your business. Just be prepared to work on the configuration that your PIM will need, as it’s vital to customize it according to your unique product data structure.

Pros

Our favourite things about Sales Layer are the centralized product management capabilities, images bulk upload via Dropbox, the easiness of working with complex PDF catalog creation projects, the commitment of their customer support, and the possibility of nurturing our website from the PIM system. Another feature that has been a real life-saver for us is the connector that you can add to the PIM in order to design and create materials like product sheets.

Cons

It’s not a real complaint, but we met a lot of configuration issues, and we needed to solve them side-by-side with Sales Layer’s support team. It was hard to figure out our problems by ourselves with their support tutorials, which can be a bit limited.

Review Source

Response from Sales Layer

May 22, 2019

Thanks for this review Javier! In answer to some of the points we're working hard on our print connectors to physical assets, and yes, we're putting together our online product support via videos, tutorials etc. Our support team are there to help but we understand it would be easier to view tutorials on the fly.

MD

Marjan D.  
Marketing manager  
Consumer Goods  
Used the software for: Less than 6 months

### "Sales layer makes my job more easy and fun"

November 24, 2021

5.0

By using Sales Layer we have all our content organized in just one spot. We are able to connect multilingual content to our products and connect this with amazon trough a simple connector. The forms can be created and modified from scratch in an easy way. you don't have to be an IT specialist to do this. I'm really happy with the excel upload and download capabilities.

Pros

Really easy to implement and to organise in a way which fits with the company

Cons

There is a maximum upload size of 250mb for uploading images in a zip. This is very low.

Reason for choosing Sales Layer

Flexible input and output, The available connectors (example: Amazon, shopify) Easy to implement by ourselves Recommendation from a company who was already using Saleslayer.

Review Source

MAT

MIGUEL ANGEL T.  
Marketing Manager  
Food & Beverages  
Used the software for: 2+ years

### "“A management product that adapts to every company’s size”"

October 23, 2018

4.0

I think Sales Layer is the most versatile product information management, because it offers high quality results and a very accesible and customizable system that adapts to any type of company, small or big. Their tech support is very useful for less prepared teams and the PIM serves all purposes: e-commerce channels, printed catalogs and resources for trade shows.

Pros

The thing that clients appreciate the most when working with Sales Layer is the customizable configuration that doesn’t force you to use a rigid pre-defined structure. I like their good filtering options and change history tracking with detailed times. Adding and hiding products is very easy and my clients are satisfied with the time saved while making these decisions.

Cons

I don’t have any complaints. The results are excellent and I know that if any new needs arise for my clients, the PIM will face them with no issues.

Review Source

Response from Sales Layer

October 29, 2018

Thank you for your trust in Sales Layer and your honest review, Miguel Ángel!

RM

Raúl M.  
Designer  
Construction  
Used the software for: 1-2 years

### "Imprescindible tool"

May 11, 2022

5.0

When all the information is complete, it is a very complete tool with infinite possibilities.

Pros

The compilation with all the data to export to other platforms

Cons

The beginning when all the information must be included.

Review Source

Oscar G.  
Technical Manager  
Construction  
Used the software for: Less than 6 months

### "Excelent"

December 1, 2021

5.0

The need to centralize and organize our information, in addition to speeding up its updating and dissemination, has made us opt for SALES LAYER. Given the different possibilities that it offers us, in front of our current needs and the possibility of expanding and improving them in the future.

Pros

The simplicity of the application and how intuitive it is, has made its implementation much easier for us, despite the large amount of heterogeneous information that we handle. The attention we have received from the technical team during the implementation has been impeccable, minimizing incidents that always occur before new processes and challenges, providing creative and effective solutions in all cases.

Cons

At this moment we have not found any significant drawbacks.

Alternatives considered

[Akeneo Product Cloud](https://www.capterra.com/p/151863/Akeneo-PIM/)

Review Source

VR

Verified Reviewer  
MD  
Computer Software  
Used the software for: 6-12 months

### "Great PIM System"

April 16, 2020

5.0

Pros

super flexible easy onboarding works great with many channels

Cons

no cons at all, we found it very easy to migrate and start working with it

Alternatives considered

[Salsify](https://www.capterra.com/p/147254/Salsify/)

Review Source

Response from Sales Layer

June 1, 2020

Thank you for share your experience with Sales Layer!

FG

Francisco G.  
CEO  
  
Used the software for: 2+ years

### "Fast deployment (1 day). Super easy to use"

January 20, 2018

5.0

If you miss some key features, the development team is always introducing new features.

Pros

All the output and input channels you can imagine. Formulas that allow data transformation when output info and import info. Multiple images per field. It also works as a DAM. Fast and responsive: can use in desktop and mobile. Keeps track of missing translations, missing fields, % of completion of an item. Summary panels for all the PIM, or by table or by channel. Workflows. Supports more than 200 languages. Granular role permissions. Online support with direct chat to support team.

Review Source

Response from Sales Layer

October 26, 2018

Thank you for your review!

BF

Borja F.  
Content Manager  
Building Materials  
Used the software for: 1-2 years

### "Digitize your product catalog"

July 23, 2021

5.0

Pros

It helps to organize, classify, standardize, and publish and share your products. In addition, it is easy to use, intuitive and visually attractive and friendly.

Cons

Some limitations, such as not being able to define units of measurement.

Review Source

AV

Aida V.  
Marketplace Specialist  
Textiles  
Used the software for: Less than 6 months

### "Recommendation for sales layer - good job "

May 24, 2022

5.0

We have gained in time, and because of the good service that your support has given us. Whenever we needed something, their response was quick and effective.

Pros

The intuitive way in which the platform is managed internally and the fast results it presents.

Cons

The manual processes that it sometimes presents. The change of labels and images has been very fast, all boxes and options are clearly displayed with large boxes.

Review Source

DM

Daniel M.  
IT Manager  
Construction  
Used the software for: 1-2 years

### "Helped us connect with our customers quickly and efficiently"

June 30, 2021

4.0

We had the urgency to connect via punchout with our clients, and SalesLayer helped us to solve it in a very fast way.

Pros

Ease of start-up and impeccable technical support

Cons

At the moment the functionalities we need work perfectly

Review Source

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