--- title: "Aurea CRM Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Aurea CRM Software - reviews, pricing plans, popular comparisons to other CRM products and more." source_url: "https://www.capterra.com/p/170211/update-CRM/" page_type: "product" language: "en" --- # Aurea CRM Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Aurea CRM ## What is Aurea CRM? Aurea CRM is a comprehensive customer relationship management solution that lets you drive customer engagement tools deep into your sales organization. With end-to-end capabilities for sales and marketing, it provides a one-stop-shop that delivers a compact overview of team activities, sales pipelines, and key performance indicators so you can set priorities and make informed decisions. The new Aurea CRM Enterprise Edition has been reengineered to provide the insight, access, and speed you need. ## What is Aurea CRM used for? [Knowledge Base](https://www.capterra.com/knowledge-base-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/)[Construction CRM](https://www.capterra.com/construction-crm-software/) Top alternative Featured Overall rating Based on 4 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Aurea CRM?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.aurea.com&name=Aurea CRM) ## Aurea CRM Overview Updated August 2026 AI summary Aurea CRM provides businesses of all sizes with tools for contact management, lead management, and sales pipeline tracking, supporting sales and marketing activities across cloud and desktop environments. Its feature set includes campaign management, reminders, interaction tracking, and third-party integrations, making it suitable for organizations seeking structured customer data, mobile access, and multi-channel deployment options. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Aurea CRM 3.5 (4) VS. [4.6 (910)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting Price Contact vendor Starting Price $14.99 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.7 (3) Ease Of Use 4.5 (910) Value For Money 3.0 (2) Value For Money 4.7 (829) Customer Service 2.5 (2) Customer Service 4.8 (849) ## Aurea CRM alternatives [4.3 (6,996)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.2 (1,003)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars Highest Rated [4.7 (150)](https://www.capterra.com/p/130149/bpm-online-CRM/reviews/) Starting price $40.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (6,108)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars ## FAQs about Aurea CRM Overview ### What company size and specific industries is Aurea CRM built for? Aurea CRM is designed for organizations in the life sciences, energy, retail, and insurance industries that need a cloud-based CRM for managing sales, marketing, team activities, sales pipelines, and KPIs. The description does not specify a company size, so it appears suited to businesses in those sectors. Features and Usability ### What are the key features of Aurea CRM? Aurea CRM offers contact management, lead management, opportunity management, and sales pipeline management for tracking customer activity and deals. It also includes appointment management, calendar and reminder system, customer history, interaction tracking, dashboard reporting, campaign management, campaign analytics, and third-party integrations. Getting Started and Support ### What training and onboarding options does Aurea CRM offer? Aurea CRM provides videos for training and onboarding. Videos can support self-paced learning and let users review product features, setup steps, and common tasks at their own pace. No additional training formats are listed in the catalog data. Getting Started and Support ### What customer support options does Aurea CRM offer? Aurea CRM provides email/help desk support, FAQ/forum access, and phone support. User feedback about support quality is not available here, so no patterns on response times, helpfulness, or common issues can be stated. ## Features AI summary Based on 14,670 CRM reviews Capterra data shows that buyers of CRM software rank the following features as their top priorities: - **Contact Management** (**44%** of reviewers rated this feature as critical) - **Sales Pipeline Management** (**43%**) - **Lead Management** (**44%**) Aurea CRM supports all three features that reviewers rate most highly: **Contact Management**, **Sales Pipeline Management**, and **Lead Management**. Together, these capabilities help businesses keep customer records organized, track deals through each stage of the sales process, and manage new opportunities more effectively, allowing teams to improve follow-up, maintain visibility into revenue, and close deals with greater consistency. Calendar/Reminder System Notifications/alerts for upcoming events or tasks Campaign Analytics Track and interpret campaign performance metrics Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Collaboration Tools Provides a channel for team members to share AI models, media files, communicate, and work together Contact Management Manage, organize, and store contact information CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Aurea CRM 16 features ### All Features - Calendar/Reminder System: Notifications/alerts for upcoming events or tasks - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Interaction Tracking: Track interaction history by documenting conversations for contacts - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Mobile Access: Access software remotely via mobile devices - Multi-Campaign: Manage multiple campaigns in one system - Opportunity Management: Track all opportunities for potential sales and convert them into recurring revenue - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Sales Forecasting: Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports. - Sales Pipeline Management: Pipeline view and tracking lead status - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. Features 3.7 (3) 3.7 Based on 3 reviews ## Pricing Value for money 3.0 (2) ### Starting price Free trial not available Value for money 3.0 (2) 3.0 Based on 2 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 2.5 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 2.5 (2) 2.5 Based on 2 reviews ## User reviews Overall rating 3.5 Based on 4 reviews Filter by rating 5(1) 4(2) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent AN Anonymous User L3 Support Engineer and Service Management Telecommunications ### "ACRM NextGen" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 November 29, 2019 Pros I like the new version on ACRM which called ACRM NextGen as it can be customized, I think they took the idea from salesforce but it's very good from customization perspective. Cons require windows to run which is not very stable OS in our Org. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Martin E. Geschäftsführer Information Services ### "Experience from over 25 years of CRM projects" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 January 30, 2019 Aurea's CRM software is the successor to update's CRM. Personally I have known and used the software since 1998, first as a user in various companies, today as a consultant for companies from various industries. Pros After the takeover of update by Aurea, the further development of the software was initially open, with some poor support. However, this has improved significantly again in recent years. Cons One notices the software's many years of experience with many CRM projects. The functional scope and the support of CRM processes are great, the campaign management is looking for its same, different industry templates facilitate the adaptation to individual business models. The roles and rights module allows even the most complex structures to be mapped. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Roger A. CEO and Founder Media Production ### "Terrible Service and Reliability" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 7, 2018 Their servers were going down a lot and as a result our production was dramatically affected. Their costs were high and we found much better solutions at much lower costs. Pros It was hard to like anything since their reliability was so poor. Cons Reliability was a big issue. Their systems kept going down and impacted our e-mail sends dramatically. They took little responsibility for their issues. We had to leave at big cost because their service was so poor. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MN Michele Nachum ### "A Comprehensive Productivity And CRM Solution For The iPad" 4.0 Overall Rating 4.0 4.0 Ease of Use 0.0 0.0 Features 0.0 0.0 Customer Service 0.0 0.0 Likelihood to Recommend 0/10 July 27, 2012 Although I am not impressed by the lack of pricing information, in terms of the solution itself – it is very good for sales teams or any team on the road servicing customers. Update has several vertical solutions for different industries – so Update will tailor the CRM program to your company and or industry. I would definitely give Update a look-see… Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.