# Square Appointments Pricing: A Comprehensive Guide | Capterra > Check out the Square Appointments pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/170263/Square-Appointments/pricing --- Square Appointments Pricing Guide 2025 Last updated on June 11, 2025 Written by [Preksha Buttan](https://www.capterra.com/resources/author/pbuttan/) Writer Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Editor Pricing for Square Appointments [4.5 (256)](#reviews) User rating:[ 4.5 ](#reviews) Based on (256) reviews ## Overview of Square Appointments pricing Square Appointments essentially helps businesses schedule services, process payments, manage resources such as meeting rooms, and with marketing outreach. A wide range of service providers use Square Appointments for client bookings, including spas, salons, photography studios, training providers, and more. In addition, its popularity and features have earned it a coveted spot on our [2024 Capterra Shortlist for Appointment Scheduling](https://www.capterra.com/appointment-scheduling-software/shortlist/?year=2024).  In terms of pricing, Square Appointments offers three tiers, including a free plan. Its Free tier can manage one location and is suitable for sole proprietors or small companies. The Plus tier provides more features for growing businesses, while the Premium plan helps with more complex scheduling needs and includes staff management features. We analyzed our database of verified user reviews and interactions to help you identify the key differences between each plan and choose the right one based on your team size and business complexity. Let’s compare these plans in detail: Square Free $0.00 * * * It Includes - Tap, Dip, or Swipe Processing Fee: 2.6% + 15¢ - Online Processing Fee: 3.3% + 30¢ - Online Booking Site and Integrations - Appointment Reminders - Unlimited Staff Calendars Square Plus $49.00 Flat Rate,Per Month * * * It Includes - Tap, Dip, or Swipe Processing Fee: 2.5% + 15¢ - Online Processing Fee: 2.9% + 30¢ - Everything in Square Free - Cancellation Policy and No-show Fees - Multi-staff Appointment Booking - Waitlist Square Premium $149.00 Flat Rate,Per Month * * * It Includes - Tap, Dip, or Swipe Processing Fee: 2.4% + 15¢ - Online Processing Fee: 2.9% + 30¢ - Future Bookings Report - Service Cost Tracking - Resource Management The latest information on pricing is available on Square Appointments’ website. ## Cost breakdown With its Free tier and two paid plans that offer free trials, Square Appointments is a cost-effective solution for service providers needing a reliable booking system. Individuals like consultants or photographers will likely find the free version adequate for their needs. Small and midsize businesses (SMBs) and larger organizations can benefit from the additional features found in the paid plans, such as the ability to manage multiple locations or to send email and SMS notifications. Finally, the free trials help companies of all types and sizes find the best combination of price and features. ### Starting price Square Appointments’ Free tier provides a robust set of scheduling, payment, marketing, and reporting features. This plan only supports bookings for one location and lacks many of the features found in the paid tiers, but it will be a good fit for smaller operations that don’t need advanced functionality. It offers unlimited calendars, custom schedules, time zone-friendly booking, and more.  Additionally, while the Free tier supports payment processing, it does charge for this service. For in-person payments, Square charges 2.6% of the transaction plus 15 cents. For online payments, the rate is 2.9% plus 30 cents. Payments made when you manually key in a customer’s card, use a card on file, or send a payment link with Square Virtual Terminal cost 3.5% plus 15 cents. Finally, transactions with Afterpay, which allows customers to pay over a six-week period, cost 6% plus 30 cents. The Plus plan adds the ability to manage bookings at multiple locations and costs $29 per month, per location. Other features that come with this tier include class bookings, waitlist functionality, cancellation policies, and a daily appointment limit. In-person payments are 2.5% of the transaction plus 15 cents; online, manual, and Afterpay payments cost the same as with the Free plan. The Premium plan is designed for businesses with more complex scheduling needs and costs $69 per month, per location. Premium users can schedule resources like meeting rooms or barbers’ chairs, along with staff management features such as time tracking. Payment processing on the Premium plan costs the same as the Plus tier. ### Billing options While some software providers offer discounts to businesses that pay annually, Square Appointments only offers monthly billing. Since it doesn’t require a long-term commitment, businesses can cancel their plans with only a month’s notice. ### Feature differentiation Square Appointments provides a free version suitable for many small businesses while offering paid plans that provide additional functionality for medium-sized and larger organizations, such as: - **Support for multiple locations**: While the Free tier only supports one location, the Plus and Premium plans can manage multiple locations. - **Waitlist**: With the Plus and Premium plans, you can create a waitlist for popular services or service providers, which means that scheduling gaps created by cancellations can be filled with clients on the waitlist. - **Class booking**: If your business holds classes or training sessions, the Plus and Premium tiers support scheduling attendees for one-time or recurring group sessions. - **Staff management**: The Premium plan provides staff scheduling and time tracking features that can aid in accurate payroll. ## What users say about Square Appointments pricing We analyzed more than 50 reviews from verified Square Appointments users on Capterra over the last two years to get a sense of how actual users feel about the software’s pricing. Our analysis shows that Square Appointment users have mixed opinions about the software’s affordability. While some find it a reasonably priced and cost-effective solution given its features, others feel that the pricing is high, especially for sole proprietors and small businesses. Still, the free version of Square Appointments is appreciated by many users, especially solopreneurs, who appreciate that it offers essential features without cost. However, some free version users wish it offered features like double booking. Users appreciate the transparency in Square Appointments' pricing, particularly the clear and consistent fees for credit card transactions. Plus, there are no hidden fees, which adds to the platform's trustworthiness. On the other hand, Square Appointments’ pricing model has received mixed reviews. Users express frustration with the extra costs required to get additional functionality or to add users. The need to pay for each additional service or feature can make the overall cost relatively high, especially for businesses with multiple employees. Here are some user review excerpts about Square Appointments pricing[\[1\]](#footnotes): Mateo L.OwnerConsumer Services2+ years Square Appointments is a great affordable option for service providers (hair stylists, tattoo artists, lash techs, tint installers...). November 26, 2024 Tori L.OnwerConsumer Services2+ years Not only is it affordable, but it's straightforward and easy to use. November 19, 2024 Caitlin S.Clinical NutritionistHealth, Wellness and Fitness2+ years So easy to use, worth the money! February 23, 2023 morgan P.Wedding photographerPhotography2+ years I believe the processing fees are average, I wish it could be more competitive. September 10, 2024 [Read more Square Appointments reviews here.](https://www.capterra.com/p/170263/Square-Appointments/reviews/) ## Detailed breakdown of Square Appointments pricing plans ### Free plan **Ideal for**: Individual proprietors, consultants, photographers, and small businesses with a single location and low headcount. The free version supports online booking, scheduling, and payment processing for small businesses. One-person businesses are particularly well-suited for the Free plan since they won’t need the multiple location support or staff management features included in the paid versions. Please note, however, that even with the Free plan, Square charges a percentage and a small fee for each payment processed via the platform. _Online booking in Square Appointments (_[_Source_](https://www.capterra.com/p/170263/Square-Appointments/)_)_ **Free plan features**[\[2\]](#footnotes): - **Online booking**: Customers can find open spots in your schedule, book appointments, and receive confirmation via email or SMS.  - **AI Square Assistant**: The AI-powered Square Assistant provides a friendly chat interface for customers to confirm, reschedule, or cancel appointments. Changes are then automatically synced to your calendar. - **Unlimited calendars**: If your business provides multiple services, you can create separate calendars for each one. For example, a salon might maintain one calendar for scheduling haircuts and another for nail appointments. - **Mobile app**: You can manage appointments from anywhere with the Square Appointments mobile app, available for both iOS and Android devices. - **Payment processing**: Customers can pay online or in person with processing handled by Square’s payment network. ### Plus plan **Priced at**: $29 per month, per location **Ideal for:** Service-based businesses with multiple staff members or locations, such as spas, salons, and fitness studios. **Plus plan features**[\[2\]](#footnotes): - **Manage multiple locations**: The Plus plan adds the ability to manage more than one business location. - **Waitlist**: Customers without a confirmed appointment can sign up for the waitlist. As booking times open up due to cancellations, Square Appointments can add customers from the waitlist to the schedule. - **Text and email confirmation notifications**: Customers can confirm appointments by responding to texts or emails. Once confirmed, appointments are added to your business calendar. - **Cancellation and no-show policies**: With the Plus plan, you can require clients to cancel within a specified time frame and charge a fee to their credit cards in the event of a late cancellation or no-show. _Multiple location support in Square Appointments (_[_Source_](https://www.capterra.com/p/170263/Square-Appointments/)_)_ ### Premium plan **Priced at**: $69 per month, per location **Ideal for**: Businesses with complex scheduling needs, such as those with a high volume of appointments or large teams. The Premium tier includes all the features found in the Free and Plus plans and adds resource management functionality, staff scheduling options, and in-depth reporting. **Premium plan features**[\[2\]](#footnotes): - **Resource management**: In addition to booking service providers, the Premium plan can reserve rooms, chairs, workstations, and other physical resources used in providing services. - **Staff management**: The Premium tier adds staff management features like time tracking and shift scheduling, as well as tip and commission management. - **Tracking service costs**: Businesses can better account for their expenses by tracking the specific costs associated with each service. For example, a salon might track the costs of shampoo or hair dye to understand their expenses beyond employee pay. _Appointment details with options to add services and levy discounts (_[_Source_](https://www.capterra.com/p/170263/Square-Appointments/)_)_ ## Total cost of ownership As you evaluate Square Appointments’s various pricing plans, it’s important to consider more than the software’s monthly subscription cost. While all three pricing tiers offer comprehensive features, keep in mind that payment processing costs extra, even with the free version.  In addition, if you want to integrate Square Appointments with other business software, you’ll have to purchase add-ons from the Square App Marketplace. Finally, you might incur some internal expenses, such as training costs or paying a staff member to administer Square Appointments.  ### Upfront costs/setup fees Upfront costs are the initial expenses you pay when you purchase software or start a subscription plan. Typical upfront costs with software include licensing, server or storage hardware, implementation expenses, customizations, and training. Square Appointments is a Software-as-a-Service (SaaS) app that runs in the cloud. This means businesses don’t have to invest in any server or storage hardware to run and maintain the software. Plus, licensing fees are included in the monthly subscription costs. Trying the free version or a free trial of one of the paid plans allows you to get a better idea of the upfront costs if you choose to go live with Square Appointments at your business. ### Additional costs to consider Although the costs for Square Appointments subscriptions are easily found on the software’s website, businesses should pay close attention to the prices for any add-ons and implementation costs. Some of the additional costs your company might incur when implementing Square Appointments include: - **Add-ons**: Square Appointments can integrate with several eCommerce applications and other business software. However, integrations are only available via the purchase of add-ons from the Square App Marketplace. Pricing varies for these add-ons; some offer a free version, while others have a free trial.  - **Training expenses**: Most businesses find it easy to get started with Square Appointments. Square provides multiple online self-help resources, which are usually adequate for learning the software. However, if you or your team are new to booking software, you might consider external training, which will add to your overall implementation cost. #### Internal resources needed for ongoing platform management Square Appointments typically doesn’t require dedicated personnel for long-term use. Since it allows customers to book time on their own, and each service provider in your company can manage their own calendars, the software is as close to self-service as possible. However, larger organizations with complex scheduling requirements might need an administrative assistant to help manage multiple calendars. ## How to choose the right Square Appointments pricing plan Selecting the right plan requires careful consideration of your business needs, software budget, and the resources you have available to you. Here’s how to make an informed decision about which Square Appointments pricing tier is right for your business: _Key considerations while choosing the right Square Appointments plan_ - **Assess your business needs:** Each of Square Appointments’ three pricing tiers is designed for specific types of businesses. For example, the free version is meant for individual proprietors like consultants or photographers. The Plus plan is suitable for most service-oriented businesses with more than one employee or multiple locations. Finally, the Premium tier is meant for organizations with complex scheduling needs. Carefully consider which pricing tier will best satisfy your business requirements. - **Compare the features offered by each plan:** After assessing your business needs, compare the features available in each plan to help determine which one is right for you. - **Consider your budget:** Calculate Square Appointments’ total monthly recurring cost, including an estimate of the payment processing fees you can expect to pay. While Square Appointments is generally affordable, ensure your budget can comfortably handle the subscription costs, payment processing fees, and add-on expenses. ## How to maximize the value of your Square Appointments subscription Maximizing your investment is a matter of utilizing all the available features and the other resources Square makes available to you. Here are a few practical ways to get the most out of your Square Appointments subscription: _Ways to maximize the value of your Square Appointments subscription_ - **Utilize all the features:** Even with its free version, Square Appointments offers a long list of features that make scheduling and booking easier. For example, the ability to customize email notifications can be a valuable digital marketing tool, an added benefit that helps maximize your investment in Square Appointments. - **Leverage customer support and available resources:** Square provides phone support to all customers, including those on the Free plan. Take advantage of this support when you have questions or run into problems. Please note that phone support for the free version is limited to regular business hours. However, you can receive support via email or chat outside of business hours. In addition, there are numerous self-help resources such as detailed documentation and FAQs. ### Additional tips - If necessary, provide specialized training to team members who will use Square Appointments for scheduling. - Utilize the reporting features to look for gaps in booking times and work towards more efficient scheduling. - Leverage the AI-powered Square Assistant to help resolve booking conflicts and other scheduling challenges. ## Is it worth paying for Square Appointments? Whether Square Appointments is worth investing in depends on your specific needs and budget. Here are a few considerations to help you understand Square Appointments’s value proposition. ### Value for money Square Appointments is a top-rated scheduling and booking solution that was included in our [2024 Capterra Shortlist for Appointment Scheduling](https://www.capterra.com/appointment-scheduling-software/shortlist/?year=2024). Based on verified user reviews from the past two years, Square Appointments has a value-for-money rating of 4.3/5, indicating that it’s a platform with a robust feature set available at a competitive price. Here are some review excerpts from verified Square Appointments users that helped us understand its value proposition relative to its cost[\[1\]](#footnotes): Tori L.OnwerConsumer Services2+ years Other appointment software I've used in the past have either had issues with connectivity, getting funds delivered to you in time, or irregular charges with fees. November 19, 2024 Dometo E.Lash TechCosmetics1-2 years The pricing is important to a small business, and I like the low monthly cost. September 27, 2024 Shawn N.Operations ManagerMedia Production2+ years I loved how Square has a free version that integrates with Google Business Page and my clients can set their appointments simply through my Google page. January 19, 2024 Rhonda K.Owner/ManagerConsumer Services6-12 months Square schedules appointments, takes payments and keeps track of customers all in one place at no additional charge. April 25, 2023 [Read more Square Appointments reviews here.](https://www.capterra.com/p/170263/Square-Appointments/reviews/) ### Included features Square Appointments provides scheduling, booking, and payment processing features for sole proprietors and businesses of all sizes. Customers can view the schedules of your various team members and book appointments, making it a good fit for spas, salons, and individual service providers like photographers. Square Appointments can also handle payment processing (at an added cost), making it an all-in-one solution for service-oriented businesses. ### Customer support options Since the Square Appointments interface is basic and intuitive, most businesses likely won’t require much support to implement and use the software. If you do need help, however, Square provides phone, email, and live chat support for customers on all pricing plans at no extra cost. Phone support on the Free tier is limited to normal business hours in the US Eastern time zone, while support via email and live chat is always available, as are Square’s online self-help resources. ## Is Square Appointments right for you? **Assessing your requirements** Determining whether Square Appointments is the right software for your organization involves addressing your requirements and comparing them to what is offered in each pricing tier. Here are some things to consider: - **Your need for scheduling software**: Businesses like hair salons, spas, and consulting firms rely on appointment scheduling, and Square Appointments aims to streamline the process of finding and booking open times. If your business is appointment-based, software like Square Appointments can be of benefit. But if your business revolves around walk-ins, this type of software may be of limited use. - **Implementation resources:** Most Square Appointments customers get up and running without additional help. However, if your staff is less technically inclined, you might want to consider paying for extra training. - **Budget considerations:** Even though most users find Square Appointments to be relatively affordable, there is a monthly recurring cost to consider. Ensure your budget can handle the price of a monthly subscription and the purchase of any required add-ons from the Square App Marketplace. ### Alternatives to Square Appointments Square Appointments has earned an overall rating of 4.5/5 from verified users on Capterra with an average rating of 4.3/5 for value for money. Those are both strong ratings, but how does Square Appointments’ pricing compare to that of other appointment scheduling software? In fact, some alternatives have even higher ratings when it comes to value for money. For example, **Vagaro** has a value-for-money rating of 4.7/5, with paid plans starting at $30 per month (billed monthly) for one location. **Goldie** is not far behind, with a value-for-money rating of 4.6/5 and pricing starting at $16.67 per month (billed annually). Then there’s **SimplyBook.me**, which has an average value for money rating of 4.5/5 and paid plans starting at €8.25 per month (billed annually). Meanwhile, **vcita** has an average value-for-money rating of 4.2/5, with pricing starting at $29 per month (billed annually). Finally, there’s **WellnessLiving**, which has earned an average 4.3/5 rating in the value-for-money category, and its pricing starts at $69 per month (billed monthly). Each of these **alternatives** has their own unique strengths you might want to consider: [Vagaro](https://www.capterra.com/p/153752/Vagaro/) is cloud-based scheduling software that has an average overall rating of 4.7/5 from verified users on Capterra. With Vagaro, customers can schedule appointments, join classes, sign up for waitlists, and more. However, Vagaro is primarily geared toward medical spas rather than services businesses in general as it offers electronic medical records integration and HIPAA compliance, which is helpful if your business operates in the medical field. [Goldie](https://www.capterra.com/p/268055/Goldie/) is an online scheduling and booking platform that has earned a 4.7/5 overall average rating on Capterra. With its intuitive mobile apps, customers can view business calendars and book appointments from their phones or tablets. Goldie users report satisfaction with its workflow automation and client management features. However, payment processing is more tightly integrated in Square Appointments, which might be an important consideration for your business. [SimplyBook.me](https://www.capterra.com/p/140086/Simplybook-me/) is another scheduling application focused on medical spas. It has earned an overall average rating of 4.6 from verified users on Capterra. While this indicates a high level of user satisfaction with functionality and pricing, be aware that businesses outside the medical field may not be able to utilize all of its features. [vcita](https://www.capterra.com/p/142264/Appointment-Scheduling/) is a scheduling and booking SaaS application. Verified users on Capterra have given vcita an overall average rating of 4.5. It offers a rich set of scheduling and booking features, however, vcita is focused on client management, whereas Square Appointments aims to be a general-purpose scheduling and payment processing solution. [WellnessLiving](https://www.capterra.com/p/145039/WellnessLiving/) is an all-in-one business management app that includes booking features for yoga studios, spas, and other businesses in the wellness industry. It has an overall average rating of 4.4 on Capterra. While WellnessLiving can be a viable solution for businesses in the health and wellness sectors, Square Appointments is a more general-purpose booking tool. Check out other top [Square Appointments alternatives](https://www.capterra.com/p/170263/Square-Appointments/alternatives/), comparable in terms of core features, pricing, and usability. ### Cost comparison: Square Appointments vs. popular alternatives [4.7 (3632)](https://www.capterra.com/p/153752/Vagaro/#reviews) * * * Starting Price $23.99 Flat Rate , Per Month * * * [4.8 (1147)](https://www.capterra.com/p/268055/Goldie/#reviews) * * * Starting Price $19.99 Flat Rate , Per Month * * * [4.4 (608)](https://www.capterra.com/p/145039/WellnessLiving/#reviews) * * * Starting Price $69.00 Flat Rate , Per Month * * * ### Making the final decision Square Appointments is a full-featured and affordable scheduling and booking software for service-oriented businesses of all types and sizes. With a 4.3/5 rating for value for money by verified users on Capterra, most users believe Square Appointments offers a good mix of features and pricing. In addition, the full-featured free version and free trials of the paid versions provide businesses with ample opportunities to try the software and gauge how well it meets their needs. The three Square Appointments pricing plans are generally well-aligned with businesses of different sizes. Solo entrepreneurs will likely find the free version adequate for their scheduling needs, while the paid plans are more suitable for growing businesses and larger organizations. Several alternatives to Square Appointments are marketed toward specific types of businesses. Many are designed specifically for medical spas or salons, while Square Appointments aims to be a more general booking and payment processing solution. If your business is in the medical sector and requires HIPAA compliance, you might consider an alternative like Vagaro. Otherwise, Square Appointments is a solid choice for general-purpose booking and payment processing needs. Ultimately, selecting the right Square Appointments plan comes down to evaluating your feature needs. For example, the Plus plan adds support for multiple locations, and the Premium tier offers staff management features. If your business doesn’t need these additional features, there’s a good chance the free version of Square Appointments will suffice. ## FAQs Is Square Appointments free? Square Appointments has a full-featured free version suitable for individual proprietors and small businesses. Square also offers free trials of its paid versions, allowing businesses to try its more advanced features before financially committing. How much does Square Appointments cost per month? Square Appointments’ Plus plan costs $29 per month, per location, and the Premium version costs $69 per month, per location. Does Square Appointments offer any discounts? No, Square Appointments does not offer any discounts on its monthly subscription prices. What percentage does Square Appointments take? Square Appointments charges a percentage for each payment transaction plus a flat fee. For in-person payments on the free version, Square charges 2.6% plus 15 cents per transaction. For businesses on the Plus and Premium plans, the percentage for in-person payments drops slightly to 2.5%. For online payments on all tiers, the fee is 2.9% plus 30 cents. For manually entered and stored card transactions, it’s 3.5% plus 15 cents, and for Afterpay payments, it’s 6% plus 30 cents. Who are the potential users of Square Appointments? Square Appointments is designed for service-based businesses that require appointment booking features, like hair salons, spas, yoga studios, photography studios, consulting firms, and similar operations. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites on March 4, 2025, based on their analysis of what users find valuable or expect from appointment scheduling software. This list is not exhaustive. For additional features, refer to the vendor’s website. [Preksha Buttan](https://www.capterra.com/resources/author/pbuttan/) Writer Experience I am a writer at Capterra, where I've been providing expert insights to help small businesses find the right software solutions since January 2022. I analyze user review data for top-rated products across various software categories—including project management, finance, technology, and healthcare—to ensure businesses make informed decisions in an ever-evolving tech landscape. Before joining Capterra, I wrote, published, and managed website, blog, and social media content for... [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Mehar Luthra is a team lead at Capterra and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics... Related reading Table of Contents - [Overview of Square Appointments pricing](#overview-of-square-appointments-pricing) - [Cost breakdown](#cost-breakdown) - [What users say about Square Appointments pricing](#what-users-say-about-square-appointments-pricing) - [Detailed breakdown of Square Appointments pricing plans](#detailed-breakdown-of-square-appointments-pricing-plans) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right Square Appointments pricing plan](#how-to-choose-the-right-square-appointments-pricing-plan) - [How to maximize the value of your Square Appointments subscription](#how-to-maximize-the-value-of-your-square-appointments-subscription) - [Is it worth paying for Square Appointments?](#is-it-worth-paying-for-square-appointments) - [Is Square Appointments right for you?](#is-square-appointments-right-for-you) - [FAQs](#faqs)