# Pathfinder SEO Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Pathfinder SEO the right SEO solution for you? Explore 11 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/170526/WP-SEO-Hub/reviews --- Pathfinder SEO 5 (11) [View alternatives](https://www.capterra.com/p/170526/WP-SEO-Hub/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Pathfinder SEO Ease of use 4.9 Customer Service 5.0 ## Showing most helpful reviews Showing 1-11 of 11 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Jr. Software developer Financial Services Used the software for: Less than 6 months ### "Find your way in business with Pathfinder SEO" January 5, 2023 5.0 Overall experience is good, safe and user-friendly experience, suggest to other also. Pros I most liked about this software is keyword ranking and monthly reporting. Cons There are no such till using now ,yet pricing if lower then it will be great. Review Source SG Sherri G. Creative Director / Owner Graphic Design Used the software for: 1-2 years ### "Awesome SEO Tool & Support" October 7, 2020 5.0 I've been really happy with my experience of Pathfinder SEO. The tool is really useful and the training is easy to go through. Pros It's easy to use and the support has been stellar. The training and checklist features are really great. The content is easy to consume and you can jump around as needed, depending on what's a priority in the business. The monthly coaching calls have been a big help. It's great to review issues and bounce ideas or concerns specific to the project with my coach. When I've needed help in a hurry, the team has been very responsive and try to jump in with some input if they can. Cons The software is really easy to use. I think the only thing that might be a drawback is not knowing if the info is current with the latest Google updates. Google changes their interface often enough, I figure it's hard to keep up. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Pathfinder SEO I liked that I could get a personal coach to work with in addition to the software. Plus I was able to get to know the company and what they offered with training webinars through a trusted source (iThemes). The pricing was comparable and the kicker was that one of their trainings showed how web designers could approach clients and offer the SEO service. I liked that I was given a path to follow to set that up and could use their service as a partner in my own business. Review Source Response from Pathfinder SEO October 15, 2020 Sherri! You have been such a delight to work with and we are incredibly pleased to hear that you have found the guided SEO process valuable. Thanks for the wonderful review! Christina H. CEO Marketing and Advertising Used the software for: Less than 6 months ### "SEO Guidance and Support" October 11, 2020 5.0 I really look forward to the monthly coaching calls. It helps validate my own ideas and experience but it's great to have another person outside of our agency provide their expert recommendations. After each call I have a list of tasks and marching orders to tackle. I've seen some really great growth in my own website as well as my customer's websites. Pros I like the level of detail and support you get through each step of generating your SEO strategy. This is a tool that as an agency owner I can do myself first, then hand off to a staff member later. In addition, if I have customers that might want to take the DIY route, this is a great way to help them. Cons I think they can work on the on-going piece of the software. The coaching takes care of that well but I would like to see more DIY training and tools. Review Source Response from Pathfinder SEO October 15, 2020 Thank you for a great review, Christina! We are so glad to hear that you have found our guided approach to SEO useful and are definitely taking note when it comes to your feedback about ongoing SEO! Thanks for all of it! TH Tanya H. Web Designer - Owner Marketing and Advertising Used the software for: Less than 6 months ### "Very Satisfied Customer" December 1, 2020 5.0 I have been using Pathfinder SEO for a few months now, and I have already added a client who is needing my SEO services. The coaching calls with \[SENSITIVE CONTENT HIDDEN\] have been extremely beneficial as he always gives me great direction and specific objectives to improve my website, as well as my clients. I have found the tools very useful along with the coaching calls, which have put Pathfinder SEO over the top because of accountability and beneficial advice every month. Pros The keyword research tools have been extremely helpful in determining which keywords to use and gives great credibility when my clients question which keywords to use. Having the information and statistics to backup keyword choices is extremely powerful. Cons I would like to see a tool to give a website audit for a potential client to give them a ranking and a report to go along with it. Switched from [Screaming Frog SEO Spider](https://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/) The tools I have used in the past give a lot of technical SEO information, while Pathfinder SEO provides tools, organization and coaching. Review Source Response from Pathfinder SEO December 2, 2020 Hi Tanya. Thank you for the incredibly kind words. We are very impressed with all the progress you have been making on the SEO front and look forward to continuing to work with you in the coming months! TR Taylor R. Business Development Marketing and Advertising Used the software for: 1-2 years ### "Highly Recommend Pathfinder SEO!" September 29, 2020 5.0 My overall experience has been fantastic. I have learned so much about SEO that has helped me to understand my own clients' issues and provide them with better help. \[SENSITIVE CONTENT HIDDEN\] has been my coach as I've been working with Pathfinder and he is FANTASTIC. He always provides me with valuable feedback and actionable items to take back to my team to work on. I definitely recommend using Pathfinder and \[SENSITIVE CONTENT HIDDEN\]! Pros The platform is very user-friendly. I appreciate the dashboard that displays the performance review and keyword performance. It's great to have all of that information easily accessible. The SEO Checklist has also been super helpful to keep track of progress and organize what is left to be done. I think the SEO workbook provided and the way the steps are laid out make it easy to retain information and actually learn the ins and outs of SEO. All around has been very helpful! Cons I haven't come across any cons of Pathfinder SEO. Review Source Response from Pathfinder SEO October 6, 2020 Hi Taylor. Thank you very much for the great review! We love working with you and your team. It's truly impressive to see all the progress you have made. Keep up the great work and thanks again for the review! SB Shane B. Vice President of Sales and Marketing Marketing and Advertising Used the software for: 6-12 months ### "Pathfinder SEO Review " October 8, 2020 5.0 Pros That we can organize where we are in our customers campaigns. It takes us step by step through the tasks that make the most impact. We also find the monthly consults very helpful. Cons There are some steps that take some spreadsheet work that can get somewhat tedious. Review Source Response from Pathfinder SEO October 9, 2020 Thanks for the kind review, Shane! We're working on getting rid of the tedium of the associated spreadsheet work. Thanks for the feedback on that! AR Amy R. CommercialPhotographer Photography Used the software for: Less than 6 months ### "Excited To Grow With Pathfinder SEO! " January 15, 2021 5.0 As a person who thought she knew SEO pretty well, I was ecstatic to find out that there’s so much more to it. Not only did Pathfinder SEO walk me through everything step by step, but the coach provided to me was clear in showing me what I need to do to get my website off the ground. He answered many of my questions without my even asking. I know that this is the program that is going to take me to the next level, and I’m mad at myself for not trying it sooner. I truly would recommend this to anyone and everyone out there who is wanting to boost their SEO. Pros The software is clear, step-by-step & makes it easy for you to know when you’re seeing results. Cons The only thing I can think of is small steps in the process that were slightly off due to (probably daily) updating by Google, but this is nothing when you consider how much it provides. Review Source LH LaiYee H. Co-Founder Computer Software Used the software for: Less than 6 months ### "Highly educational. I learned so much from Pathfinder SEO!" October 9, 2020 5.0 Pros I've had an amazing experience with Pathfinder SEO. Their SEO checklist does a great job of breaking down SEO concepts into simple to follow videos and content. I love how the SEO checklist is self paced and then we can schedule coaching sessions whenever we are ready to take the lessons to the next level. Our coach, \[SENSITIVE CONTENT HIDDEN\] is very knowledgable and super helpful. He's helped us create a specific SEO plan for our business needs, and always provides us very actionable steps. He's also super responsive over email and always ready to help answer our questions. I've learned about a universe of tools, strategy and resources that have really helped with our business's SEO. I highly recommend Pathfinder SEO to anybody, especially anybody who is new or just getting started with SEO. Cons There aren't any cons. Keep up the great work! Review Source Response from Pathfinder SEO October 15, 2020 What a kind review, LaiYee! We are very grateful for it and it means a ton coming from another SaaS provider. Thank you so much for taking the time to share your feedback! BS Beth S. Founder Marketing and Advertising Used the software for: 1-2 years ### "Pathfinder SEO" October 1, 2020 5.0 Pros The coaching feature is what I love the most about Pathfinder. Being a one-person shop, it helps to have someone to talk through ideas and processes that help my clients. Cons I really don't have a least favorite things. Review Source Response from Pathfinder SEO October 6, 2020 Hi Beth. Thank you so much for the kind review! It has been a pleasure working with you and we look forward to helping you and your business achieve more in the months to come! Thanks again. JE Jeanette E. Website Consultant Internet Used the software for: Less than 6 months ### "An Trustworthy SEO Resource for Agencies" November 19, 2020 5.0 It is a professional and valuable piece of software with the coaching as the icing on the cake. I feel I have partnered with a trusted resource and I feel 100% supported in my business for anything SEO. And I have the support to scale my agency services with their help. Pros It has a clear process and video guides too so that you can take action and learn along the way. The coaching calls each month, I have two , are super valuable to me. I feel I have the expertise backing me up in order to provide the best service to my clients. Cons I genuinely can't think of anything I dislike. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Pathfinder SEO The coaching and the great value. Review Source Response from Pathfinder SEO November 20, 2020 Thank you for the kind words, Jeanette. It's been a pleasure working with you on your SEO! JE John E. Sales Associate Retail Used the software for: Less than 6 months ### "Grateful for SEO Pathfinder" October 12, 2020 5.0 Very positive. Would recommend to anyone who needs help learning to sharpen their SEO skills. Pros No doubt the best part of this software was my coach \[SENSITIVE CONTENT HIDDEN\]. I had a unique situation coming in to my subscription and he was always game to meet me where I was and help troubleshoot, whenever I needed to. His patience, positivity, and willingness to dive in helped us make the most of our time together. Cons Though \[SENSITIVE CONTENT HIDDEN\] was available and responsive outside of our scheduled meeting times, I wanted to have more time with him as a coach. Review Source Response from Pathfinder SEO October 15, 2020 Thank you very much for the kind review John! It was a pleasure working with you and helping you get things sorted out. Thanks again! Similar Products Featured ## Related categories [SEO](https://www.capterra.com/seo-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.