Google

DoubleClick for Publishers


4.5 / 5
55 reviews


Average Ratings

55 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

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About DoubleClick for Publishers

Digital advertising solution that allows publishers to serve all ads from one place, manage ad sales, deploy video and native ads.


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DoubleClick for Publishers Features

  • A/B Testing
  • Ad Inventory Management
  • Ad Optimization
  • Banner Management
  • Conversion Tracking
  • Mobile Ad Serving
  • Native Ad Serving
  • Newsletter / Email Ad Serving
  • Referrals / Affiliates
  • Rich Media Ad Serving
  • Video Ad Serving

DoubleClick for Publishers Reviews Recently Reviewed!


On the off chance that you truly need to gain the full power of your spaces this is best tool

Mar 29, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: Doubleclick for distributer is an effective instrument to deal with the promotion spaces of sites and additionally report the execution to the customer end. DFP has an incredible User interface that made my self-more reasonable its highlights. As a man who has zero information of coding, this instrument gives me a chance to comprehend the advance of advertisements and oversee them as a showcasing master. Transferring creatives in an extensive variety of organization, sending reports to customers on the regular routine, trustful promotion conveyance bits of knowledge are my most loved highlights of DFP.

Cons: As a matter of fact, Sometimes DFP stacks so gradually. also, getting numerous unfilled impressions. That is too awful on my end. What's more, the report that we can send to customers and other outsiders who need to know the bits of knowledge, is only a report with a number document. DFP doesn't let an element to tweak the presence of the answer to secure the brand character of the organization.

DoubleClick powers a lot of Google Ads and is ubiquitous when you are an Adsense publisher.

Apr 24, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The payouts by DoubleClick are the best among all PPC companies, and always have been. This is a company that is synonymous with the PPC industry. Therefore, you can be sure these guys offer the best performance, both for advertisers and publishers. The intelligence acquired and used by DoubleClick to serve up the right ads to the right person is unequaled in the industry.

Cons: CPC instability and overall decline has been a trend over the past decade. Ad blocker usage and low quality advertisers have also increased. DoubleClick needs to do more to stay on top of things and I'm not sure if they are doing that well enough.

Overall: DoubleClick is behind Google Adsense which I use, along with millions of other publishers. It has been a very simple and easy monetizing solution for many websites, and connects advertisers to their potential target clients.

DoubleClick works perfectly

Jun 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The pros are that the software is fast and reliable. Once you learn how to use it, doubleClick performance well. Easy to understand ad results, downloadable reports are great to send to client and intergation into web sites aka Wordpress is somewhat easy

Cons: My con was the layout. It can, at first glance, be intimidating and confusing. Looks slightly un-user friendly. DoublClicks also doesn't have or maybe I just don't know how to remove my competition off my ad feeds. I had to use another code to eliminate them.

Overall: It generates money

The Staple Banner Service for Online Advertisers

Sep 26, 2018
4/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Google's re-branding and re-release of their DoubleClick for Publishers platform, along with their Google for Advertisers strategy, has been an overall positive experience. You definitely need to have some technical experience to get the most out of DFP, but a little training will do wonders for your results within the system. You can upload all of your key display advertisements, ensuring you're getting the most out of your top of the funnel marketing efforts. Set your budget, the timing during which you'd like the ads to run, and let Google do the rest.

Cons: A little bit of technical expertise goes a long way with DFP. Although the system is fairly intuitive, there are a lot of different areas of the platform that appear to offer the same functionality, but aren't necessarily the same. You'll also want to make sure that your CRM is syncing with Google to ensure delivery based on an ordered product/campaign. High level, the software is a solid option, but it does take some time to ramp up.

Overall: DFP has allowed us to better fulfill on display advertising for top of the funnel marketing. We would not be able to schedule and distribute these efforts as efficiently or effectively without the software platform.

Capterra-loader

I run a website and I use this program

Mar 23, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This application is an excellent option for monetization of a web page or an application that has a high number of visits. Double Click for Publishers will teach you how to handle different forms of advertising, which will make your business grow

Cons: This program although it is easy to use is not suitable for those people who have web pages, blogs or applications and generate few visits. You need a considerable number of visits to be able to generate good benefits. If you are one of those who want to make money online and do not make the minimum effort, this program is not for you

Overall:

i have earned more money

Great service and good product

Sep 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: best product for publishers, the free version its so good, that many small publishers don't need to pay.

for the big publishers its help very much to increase revenue and it is worth the money.

Cons: the last change that we cannot see the adx graph by day with points on the graph by latest changes made in first look and open auction.

now need to all this manually.

Overall: overall it is a very good product that help publishers to increase revenue

Capterra-loader

Good implementation for search

Jul 24, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The best option on the marketplace today, if you wish to do correct search. Application is great and simple to utilize. The system is likewise fantastic at handling several separated datasets, and managing users approvals for gaining access to.

Cons: For Double click search it require great deals of enhancement in reporting and division, service tables are heading in the ideal direction, however has to be completely supported throughout the product.

Capterra-loader

It is a multi task software easy to use

May 29, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It is extremely easy to use for everyone and has many search options, including maps, books, images, news and drive

Cons: Sometimes It can be a little slow, but I do not really can say others cons about google. It is just what I expected

Overall: It is a software for everyone

Easy to use.

Feb 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: It is a very versatile program - we were able to create ads of a number of different sizes, and make the most of HTML.

Cons: Some of the changes we saved did not display properly on the site, which made it difficult to pinpoint exactly what went wrong.

Highly recommendable ad solution

May 24, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: - DoubleClick for Publishers is easy to implement

- assists manage website ads and performance reporting

-user friendly interface

-offered as a free resource!

Cons: The app requires frequent updates which can be frustrating at times. It also requires a certain amount of time to be proficient, especially if you're a new user

Overall: Simple and free advertising and performance management software. Would highly recommend

If you need to manage ads on a large domain you need to use this

Mar 12, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It allows me to manage so many different ad units and campaigns that I don't need to worry about anything else.

Cons: It has so many different options it can be overwhelming when you first start using it. It took me a while to be an expert.

Capterra-loader

Great premium placements for ads, hard to use their tools, they are not fully user friendly.

Jan 17, 2018
5/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: What i like is the extensive ad inventory that you can have access to with Doubleclick. Google's display network normally gives you ad placement on garbage sites and a lot of apps.

Cons: What i like the least, is that technically speaking the tool is sometimes hard to use, you need to be extremely technically proficient in Adobe and other tools to be able to use the tool to its full extent.

It's perfect for big advertising teams.

Overall: You get premium ad placements on google's top sites. You have access to an audience that frequently engages with top-notch websites.

Incredible software

Aug 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Our company recently assisted a news/publishing company in town to implement DoubleClick. This software will let them sell, manage and report on digital/video campaigns for their customers in a seamless fashion.

Cons: It was a bit of a learning curve at first (but hey, there is with any new software), however, once implemented, our client is now running and selling ad space like a well-oiled machine!

Capterra-loader

Best Ads service ever

Mar 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: DoubleClick for Publishers gives you quality features to manage all of your ads units in one place. Super user-friendly software as other Google products. Customer Care is helping too much. Very easy to monitor and edit campaigns.

Cons: Can be overwhelming for new users, sometimes freezing and even executing from some specific tool. Otherwise, everything is working so well.

I have increased my revenue using DFP

Jul 22, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is a platform which is quite helpful for the publishers. I have increased my revenue after using this tool. I am monetizing my website from two different platforms.

Cons: The tool is little complicated for the new users. When I started using this tool I was very confused or I was not able to use its features properly.

Capterra-loader

Industry standard, for better and worse

Apr 11, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

1 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: DoubleClick for Publishers (DFP) is undoubtedly the industry standard for small to medium-sized publishers. It has most features you'd expect, given it invented many of them.

Cons: DFP is slow like, really slow. Loading pages in the UI and generating reports is can feel painful as you watch your browser humming away, waiting for a page to pop up.

Rare GOTTA HAVE in this business

Mar 13, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: when working with a large-scale publishing platform -- site, network, etc...or agency or internal buyer -- it just works

Overall: smaller sites are not built to support -- and it's not really built to support them, either. Operations and execution require more hands than two -- and more time than seconds/minutes.

Very impressive tool to manage our inventory

Jun 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I am a publisher and I am also using DFP from a long time. The tool is very smart. We can manage our ads/inventory with its help. It has helped me in increasing my revenue. Thanks to Google for providing this tool.

Cons: The software is good to use but from my personal experience i think that DFP is little bit complicated for the new and unexperienced users to use. You may try to make it as simple as possible.

An industry-leading platform to manage your ad operations and more.

Mar 01, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: *It's very easy to setup and monitor campaigns.

*It offers a robust reporting and analytics infrastructure.

Cons: *It's a bit overwhelming for new users.

*You might notice latency issues because of the waterfall setup.

Overall: Helps me manage advertising across all my sites.

A comprehensive platform

Mar 26, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This is truly the leader in ad serving software. A massively comprehensive platform, serving a huge number of networks, DoubleClick for Publishers is a vital program.

Cons: The number of options in this platform can feel overwhelming. Although the volume of networks available is a selling point for Google, one has to be well versed in order to ensure effectiveness.

Yield optimization tool for publishers

Aug 28, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I think it is really to use and its easy to understand which demand sources are giving the publisher more yield.

It is easy to set up the line items and to measure their benefit.

Cons: I think there is not enough information on the demand sources. As a publisher I need to understand as much as possible in terms of which ad is going to appear on my site.

Overall: The experience has been good.

Specifically Google provides a one stop solution for publishers to optimize yield. However, the question remains on the take rate they get and if the publisher could get better revenue on other solutions.

DoubleClick is an easy and very powerful tool to manage ads.

Apr 27, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The easy of use and user friendly interfaces can be the first thing to mention about what I like the most about it.

Cons: When generating reports it takes sometime to load and "sometimes" I am getting blank fields, so the report is not a complete report. I am not sure if this is missing data or importing issue.

Great AD managing software

May 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: DoubleClick for Publishers works wonders, offering a solid advertising management and it can be used for free. It works great with multiple websites, platforms, mobile devices, had a friendly user interface and it's a really professional tool.

Cons: It has a learning curve, however it hasn't been at all frustrating to use even for users with less experience in this field. It can be a bit slow at times,but I'm expecting great updated on this one,

Great way to traffic ads

Aug 04, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: My company almost runs on google so it is nice to be able to stay under one roof.

Cons: My only gripe with DoubleClick are the file size limits.

Capterra-loader

Really easy to use

Apr 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: I like how it doesn't take too long to upload creative, and it is easy to track based on creative ID

Cons: Sometimes it tells me that that the creative files are not the right size, and it doesn't walk you through how to turn off/on the site serving assets

Capterra-loader

It is a system that works as an ad server for media owners as a web platform.

May 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It works as a web platform. They can be spaces dedicated to video ads, banners and other formats, and can be in multiple websites, mobile applications, games or any combination of them. It provides a complete information of the follow-up of the active campaigns and allows to configure days, hours of publication and places in which it is published, as well as to move the advertising between spaces.

Cons: It is a highly professional tool, very complete and with great versatility, but it is out of reach, due to its complexity, of an individual blog or a small communication medium.

Overall: Offer an alternative to content publishers who want to have more independence and more control over the advertising that is inserted in their media that Adwords offers them

Manage adds on steroids

Aug 30, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I learned a lot about how adds work and where they work. It felt a little weird at the beginning but I got accustomed fast.

Cons: Some clients complained about their information being tracked and I found myself in an awkward situation a few times in the beginning. That was before the privacy policy update, however.

Capterra-loader

manage the advertising of your website efficiently and effectively

Feb 06, 2018
3/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

1 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It is easy to learn to use, I like the ability to manage different types of campaigns like HTML5 and images. Its ability to edit line elements, allow me to manage a faster campaign, allowing me to see the performance and pace. In General, you can configure reports, automate them and integrate them with other google tools to analyze and get the best possible information about the people who click on the banners

Cons: Although it is a free program, the system can be slow very slow and can take some time to execute certain functions

Overall: Dynamic and modern ad service for a variety of formats by publishing direct sales ads, ad exchanges and networks optimally for monetization

Excellent software for small business.

Jun 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: You can learn to use DoubleClick very quickly, it is very easy to use. If you are an owner of an AdExchange account then you should definitely choose this software.

Cons: Overall I'm quite pleased with DoubleClick so my only critique is that sometimes it can get a bit slow for some functions.

DoubleClick makes advertising simple!

May 31, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: DFP allows you to bring all your ad data from various platforms together for easy analysis of data. It can also help you with building campaigns and strategizing bids.

Cons: Only works if you have a Google account ... but all of us at our office do, so really, that's no big deal.

I find the software extremely easy to use.

Apr 22, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It is an extremely easy to use tool. I have also nothing but great things to say about the customer support.

Cons: I do not have very many cons of the software except that it may be slow at loading on certain occasions.

Capterra-loader

DoubleClick s is a vital program that permits to manage all of the ads units in one place.

Mar 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: DoubleClick for Publishers offers quality features to manage all of your ads units in one place. It is a software easy to use. Also, It permits easily to monitor and edit campaigns. It is a platform complete.

Cons: This software is not suitable for persons who have web pages, blogs or applications that generate few visits. It is very difficult get in contact with help center.

Capterra-loader

Double Click for Publishers is Spot On for High Volume Web Sites

Apr 04, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ads help your business grow and at the same time, it ensures you receive you niche's client. If you're a small company or low volume website, you can start using the free version of Double Click for Publisher. As your website traffic increases, then you may want to pay for the full suite. Google is strict on uses. As a result, you may want to read the agreement thoroughly to ensure you're in compliance.

Cons: Website requires high volume visits in order to receive the full benefit of Double Click for Publisher.

Overall: Higher website traffic and focus rich website clicks.

I've used mostly Studio and had successful experiences

Jan 12, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: It does a wide variety of things all in one place, I can see right away if my ad is functioning properly

Cons: I don't find it to be very intuitive, it can be complicated to use if a problem arises with my creative.

It is a very useful tool with many possibilities of use

Mar 05, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: It provides a complete information of the follow-up of the active campaigns and allows to configure days, hours of publication and places in which it is published, as well as to move the advertising between spaces

Cons: It is a highly professional tool, very complete and with great versatility, but it is out of reach, due to its complexity, of an individual blog or a small communication medium

Overall: It is a system designed for owners of media (blogs, websites, apps, games ...) who wish to receive income by allowing the insertion of advertisements in them

Capterra-loader

There's a learning curve but it gets the job done!

May 01, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's very simple and direct in execution and the coding is also very simple even for novices to learn. Also like that different types of campaigns can be implemented and you're just not limited to particular kind.

Cons: Doesn't seem like it would be best suited to manage more than one website if needed and since it is backed by Google, I assume our feedback is taken into consideration but that updates will be few and far between.

Overall: Increasing the effectiveness of ad campaigns across the board.

Average software that can get the basics done

Apr 08, 2018
3/5
Overall

3 / 5
Ease of Use

2 / 5
Features & Functionality

2 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: The software is relatively easy to use to set up ads, so it does not take long to get started. The reporting is pretty simple to use, review and gain insight into ad results.

Cons: The software is missing some critical features for planning and executing ad campaigns and ad series. This is pretty significant for a typical business customer's needs, so that part is quite disappointing.

Overall: It was easy to get a standard ad set up and ready for use.

best and easy way to publish banner on your website

Apr 24, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: - good overview for your assignments

- so much different ways to publish banner and other advertising

- you have statistics from your banner

- big software!

Cons: - the difference between placements and display blocks is a little bit confusing

- there is no more cons

And Effective and Efficient Digital Marketing Tool

May 19, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: DoubleClick is an amazing ad-technology platform that works seemlessly with most other tools, and allows advertisers to be more effectively create, and manage and grow there digital marketing campaigns into highly effective campaigns!

Cons: The only complaint I can manage, is that at times it can be slow and buggy. But this is very very rare.

Overall: Digital Ad management and performance enhancement.

Capterra-loader

interesting complemental tool

Sep 10, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: i like very much that it allows you to select specific category publicity for different countries at wherever time you want.

Cons: it is really complex and i wish google find a way to make it easier to use but i do understand that sometimes complex tools are necessary for a great work .

Overall: for the short time i have use it, it had help me a lot on my page to place the correct publicity at the correct time and place

An excellent ad server solution.

Aug 09, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It's free for publishers. DFP feature allows you to use a wide range of animated gift, images. well organized.

Cons: It can be a little difficult to use for a firs time user, because it's not the most intuitive software. You have to refresh the page because DFP frezes and that takes you back to the home page.

Overall: We are able to pull reports and data through Doubleclick.

The tool to serve and optimize your ads earnings

Mar 10, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: - Google focused

- Transparent reporting on inventory and earnings

- Lightweight and free for Small Businesses

Cons: - Can be a bit of work to implement

- For the Small Business Accounts, support is very limited, even by the communication means that should be reachable

Overall: Access to better advertising monetization ways, be more independent of Adsense

Capterra-loader

It has been rewarding, allows the administration of digital ads.

Mar 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Extremely
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Pros: It facilitates the expansion of sales, programming and publication of digital ads, allowing also the evaluation and measurement of these.

Cons: By having a slow Internet connection, the manipulation and fluidity of the tool can be affected, however it is functional.

Overall: It helps speed up your digital advertising operations.

Once you understand it, you are good!

May 10, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Extremely
Likely

Pros: It was direct and simple and it really helped us develop and institute our ads. Had a learning curve for sure but nothing that we were unable to figure out.

Cons: It can be slow and a little clunky at times. I had it crash on me once, but I think that was an operator error!

Overall: Good product form a reputable company.

Excellent Tool for Ads

Apr 09, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: This product allows the user to manage many different ad units and campaigns. It also

provides concise reporting on the ad result.

Cons: The software does allow for a lot of customization. This can be great for experienced users, but may seem overwhelming for newcomers.

Overall: Increasing appeal and draw towards ads!

FREE ad management works for me!

May 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: What I like most is that the software offers FREE ad management. I also like the integrated platform to manage all direct sales, plus you can streamline all your ad sales in the app inventory.

Cons: There is nothing that I like least at this time since I am relatively new to working with this software.

Very good and big inventory

Feb 15, 2018
4/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Extremely
Likely

Pros: There are a lot of posibilities in many different websites. The inventory has a good quality and premium placements.

Cons: It's a complicated software and takes time to learn how to use it. I would recomend it for for big campaigns.

Overall: Better sites to advertise in ad campaigns.

Simplified reporting

Jan 31, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: Once you have double click set up in tag manager to work with GA, it makes reporting campaign metrics much easier

Cons: Needs more customization in daily reporting sent out to users or clients or a multiple tab festure so they can see multiple views in one.

Great Ad manager

Mar 24, 2018
3/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money

Pros: Able to manage multiple ad on google easily and simple

Provide a clear and great reporting on the ad result

Cons: Need to take some time to install and implement it

It's perform better on a big scale company and it kind of limited on small company

Business made simple

Jun 26, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: The program is very easy to use and very clean platform. There isn no training needed for the average user. Simplified and Fast

Cons: Even though the program is so easy to use, its not business beneficial for clients who have minimal clients or return visits.

New to us! Still learning.

Aug 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Extremely
Likely

Pros: As a growing business we are looking into Ad publications and tracking. This seems to be a great asset. We are still learning this program but so far so good.

Cons: This whole process is still new. So far no issues has arised with using it.

Super simple to advertise

Mar 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I love that it's Google owned! I trust anything that company puts out, it's simple, clean and easy to use.

Cons: I don't love the help center. I think it's a little hard to actually get in contact with someone (as is Google)...

Easy to use to manage ads

May 04, 2018
3/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
Likely
Extremely
Likely

Pros: It makes it easy to manage the ads that you place as well as draw data/inventory about the said ads.

Cons: There's a lot of information/buttons on this program. It takes a while to get used to in the beginning.

Overall good product

Mar 09, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money

Pros: DoubleClick for Publishers is overall a good program. As with most google products, it's relatively user friendly.

Double-click Review

Sep 22, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: 1. A very good way for earning revenue

2. Nice display of statistics too

Cons: Not noticed one for now, though there is room for more upgrades