Google

DoubleClick for Publishers

4.5 / 5 26 reviews


Average Ratings

26 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

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About DoubleClick for Publishers

Digital advertising solution that allows publishers to serve all ads from one place, manage ad sales, deploy video and native ads.


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DoubleClick for Publishers Features

  • A/B Testing
  • Ad Inventory Management
  • Ad Optimization
  • Banner Management
  • Conversion Tracking
  • Mobile Ad Serving
  • Native Ad Serving
  • Newsletter / Email Ad Serving
  • Referrals / Affiliates
  • Rich Media Ad Serving
  • Video Ad Serving

DoubleClick for Publishers Reviews Recently Reviewed!


I find the software extremely easy to use.

Apr 22, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It is an extremely easy to use tool. I have also nothing but great things to say about the customer support.

Cons: I do not have very many cons of the software except that it may be slow at loading on certain occasions.

Capterra-loader

Really easy to use

Apr 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: I like how it doesn't take too long to upload creative, and it is easy to track based on creative ID

Cons: Sometimes it tells me that that the creative files are not the right size, and it doesn't walk you through how to turn off/on the site serving assets

Capterra-loader

Industry standard, for better and worse

Apr 11, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
1 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: DoubleClick for Publishers (DFP) is undoubtedly the industry standard for small to medium-sized publishers. It has most features you'd expect, given it invented many of them.

Cons: DFP is slow like, really slow. Loading pages in the UI and generating reports is can feel painful as you watch your browser humming away, waiting for a page to pop up.

Excellent Tool for Ads

Apr 09, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This product allows the user to manage many different ad units and campaigns. It also
provides concise reporting on the ad result.

Cons: The software does allow for a lot of customization. This can be great for experienced users, but may seem overwhelming for newcomers.

Overall: Increasing appeal and draw towards ads!

Average software that can get the basics done

Apr 08, 2018
3/5
Overall
3 / 5
Ease of Use
2 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: The software is relatively easy to use to set up ads, so it does not take long to get started. The reporting is pretty simple to use, review and gain insight into ad results.

Cons: The software is missing some critical features for planning and executing ad campaigns and ad series. This is pretty significant for a typical business customer's needs, so that part is quite disappointing.

Overall: It was easy to get a standard ad set up and ready for use.

Capterra-loader

Double Click for Publishers is Spot On for High Volume Web Sites

Apr 04, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ads help your business grow and at the same time, it ensures you receive you niche's client. If you're a small company or low volume website, you can start using the free version of Double Click for Publisher. As your website traffic increases, then you may want to pay for the full suite. Google is strict on uses. As a result, you may want to read the agreement thoroughly to ensure you're in compliance.

Cons: Website requires high volume visits in order to receive the full benefit of Double Click for Publisher.

Overall: Higher website traffic and focus rich website clicks.

On the off chance that you truly need to gain the full power of your spaces this is best tool

Mar 29, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Doubleclick for distributer is an effective instrument to deal with the promotion spaces of sites and additionally report the execution to the customer end. DFP has an incredible User interface that made my self-more reasonable its highlights. As a man who has zero information of coding, this instrument gives me a chance to comprehend the advance of advertisements and oversee them as a showcasing master. Transferring creatives in an extensive variety of organization, sending reports to customers on the regular routine, trustful promotion conveyance bits of knowledge are my most loved highlights of DFP.

Cons: As a matter of fact, Sometimes DFP stacks so gradually. also, getting numerous unfilled impressions. That is too awful on my end. What's more, the report that we can send to customers and other outsiders who need to know the bits of knowledge, is only a report with a number document. DFP doesn't let an element to tweak the presence of the answer to secure the brand character of the organization.

Capterra-loader

DoubleClick s is a vital program that permits to manage all of the ads units in one place.

Mar 28, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: DoubleClick for Publishers offers quality features to manage all of your ads units in one place. It is a software easy to use. Also, It permits easily to monitor and edit campaigns. It is a platform complete.

Cons: This software is not suitable for persons who have web pages, blogs or applications that generate few visits. It is very difficult get in contact with help center.

A comprehensive platform

Mar 26, 2018
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This is truly the leader in ad serving software. A massively comprehensive platform, serving a huge number of networks, DoubleClick for Publishers is a vital program.

Cons: The number of options in this platform can feel overwhelming. Although the volume of networks available is a selling point for Google, one has to be well versed in order to ensure effectiveness.

Great Ad manager

Mar 24, 2018
3/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: Able to manage multiple ad on google easily and simple
Provide a clear and great reporting on the ad result

Cons: Need to take some time to install and implement it
It's perform better on a big scale company and it kind of limited on small company

Capterra-loader

I run a website and I use this program

Mar 23, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This application is an excellent option for monetization of a web page or an application that has a high number of visits. Double Click for Publishers will teach you how to handle different forms of advertising, which will make your business grow

Cons: This program although it is easy to use is not suitable for those people who have web pages, blogs or applications and generate few visits. You need a considerable number of visits to be able to generate good benefits. If you are one of those who want to make money online and do not make the minimum effort, this program is not for you

Overall:
i have earned more money

Super simple to advertise

Mar 23, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I love that it's Google owned! I trust anything that company puts out, it's simple, clean and easy to use.

Cons: I don't love the help center. I think it's a little hard to actually get in contact with someone (as is Google)...

Capterra-loader

Best Ads service ever

Mar 23, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: DoubleClick for Publishers gives you quality features to manage all of your ads units in one place. Super user-friendly software as other Google products. Customer Care is helping too much. Very easy to monitor and edit campaigns.

Cons: Can be overwhelming for new users, sometimes freezing and even executing from some specific tool. Otherwise, everything is working so well.

Rare GOTTA HAVE in this business

Mar 13, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: when working with a large-scale publishing platform -- site, network, etc...or agency or internal buyer -- it just works

Overall: smaller sites are not built to support -- and it's not really built to support them, either. Operations and execution require more hands than two -- and more time than seconds/minutes.

If you need to manage ads on a large domain you need to use this

Mar 12, 2018
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It allows me to manage so many different ad units and campaigns that I don't need to worry about anything else.

Cons: It has so many different options it can be overwhelming when you first start using it. It took me a while to be an expert.

The tool to serve and optimize your ads earnings

Mar 10, 2018
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: - Google focused
- Transparent reporting on inventory and earnings
- Lightweight and free for Small Businesses

Cons: - Can be a bit of work to implement
- For the Small Business Accounts, support is very limited, even by the communication means that should be reachable

Overall: Access to better advertising monetization ways, be more independent of Adsense

Overall good product

Mar 09, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money

Pros: DoubleClick for Publishers is overall a good program. As with most google products, it's relatively user friendly.

It is a very useful tool with many possibilities of use

Mar 05, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: It provides a complete information of the follow-up of the active campaigns and allows to configure days, hours of publication and places in which it is published, as well as to move the advertising between spaces

Cons: It is a highly professional tool, very complete and with great versatility, but it is out of reach, due to its complexity, of an individual blog or a small communication medium

Overall: It is a system designed for owners of media (blogs, websites, apps, games ...) who wish to receive income by allowing the insertion of advertisements in them

Capterra-loader

It has been rewarding, allows the administration of digital ads.

Mar 04, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It facilitates the expansion of sales, programming and publication of digital ads, allowing also the evaluation and measurement of these.

Cons: By having a slow Internet connection, the manipulation and fluidity of the tool can be affected, however it is functional.

Overall: It helps speed up your digital advertising operations.

An industry-leading platform to manage your ad operations and more.

Mar 01, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: *It's very easy to setup and monitor campaigns.
*It offers a robust reporting and analytics infrastructure.

Cons: *It's a bit overwhelming for new users.
*You might notice latency issues because of the waterfall setup.

Overall: Helps me manage advertising across all my sites.

Easy to use.

Feb 19, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: It is a very versatile program - we were able to create ads of a number of different sizes, and make the most of HTML.

Cons: Some of the changes we saved did not display properly on the site, which made it difficult to pinpoint exactly what went wrong.

Very good and big inventory

Feb 15, 2018
4/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: There are a lot of posibilities in many different websites. The inventory has a good quality and premium placements.

Cons: It's a complicated software and takes time to learn how to use it. I would recomend it for for big campaigns.

Overall: Better sites to advertise in ad campaigns.

Capterra-loader

manage the advertising of your website efficiently and effectively

Feb 06, 2018
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
1 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It is easy to learn to use, I like the ability to manage different types of campaigns like HTML5 and images. Its ability to edit line elements, allow me to manage a faster campaign, allowing me to see the performance and pace. In General, you can configure reports, automate them and integrate them with other google tools to analyze and get the best possible information about the people who click on the banners

Cons: Although it is a free program, the system can be slow very slow and can take some time to execute certain functions

Overall: Dynamic and modern ad service for a variety of formats by publishing direct sales ads, ad exchanges and networks optimally for monetization

Simplified reporting

Jan 31, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Once you have double click set up in tag manager to work with GA, it makes reporting campaign metrics much easier

Cons: Needs more customization in daily reporting sent out to users or clients or a multiple tab festure so they can see multiple views in one.

Capterra-loader

Great premium placements for ads, hard to use their tools, they are not fully user friendly.

Jan 17, 2018
5/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: What i like is the extensive ad inventory that you can have access to with Doubleclick. Google's display network normally gives you ad placement on garbage sites and a lot of apps.

Cons: What i like the least, is that technically speaking the tool is sometimes hard to use, you need to be extremely technically proficient in Adobe and other tools to be able to use the tool to its full extent.
It's perfect for big advertising teams.

Overall: You get premium ad placements on google's top sites. You have access to an audience that frequently engages with top-notch websites.

I've used mostly Studio and had successful experiences

Jan 12, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: It does a wide variety of things all in one place, I can see right away if my ad is functioning properly

Cons: I don't find it to be very intuitive, it can be complicated to use if a problem arises with my creative.