Marketo

Marketo ABM

4 / 5 333 reviews


Average Ratings

333 Reviews
  • 4 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

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About Marketo ABM

ABM solution that allows marketers to choose the most profitable accounts, set up target customers, and create ABM programs.


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Marketo ABM Features

  • Analytics
  • Campaign Personalization
  • Customer Segmentation
  • Engagement Monitoring
  • Lead Nurturing
  • Lead Scoring
  • Progress Tracking
  • Prospecting Tools
  • Target Account Identification

Marketo ABM Reviews Recently Reviewed!


Great variety of tools, not always user friendly

Jan 16, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
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Pros: The interface mimics other day-to-day programs such as emails or file folders. So that makes it relatively easy to organize your campaigns and find them again. And there is a lot of flexibility built in once you get started. You can move campaigns around, bring in other pieces, clone items, upload relatively easily, etc. I also really like the auto-save feature.

Cons: When a process flow is broken, there are no hints or indications as to why. On a few occasions the program has given me error messages (the good old band-aid on the screen) for reasons I'm not ever able to figure out. While they do offer some basic training for new users, anything beyond that is a charge. And my experience with the community responses hasn't been great. When you have a very specific and detailed program, it's tough for other people to be able to understand where you're stuck. So often times the answers people provide are not enough to help me get un-stuck.

Overall: The Marketo consultant we engaged with (paid) was great. They have very knowledgeable team members on the staff.

Average User experience

Jan 15, 2018
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: All the features needed in a marketing automation tool are available in this platform. Better than most tools available in the market.

Cons: Support team is slow to respond. Less flexibility in the workflow when used in conjunction with Salesforce.

great tool for demand and lead generation

Jan 11, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: this is a state of the art, once implemented easy to use and administer lead generation tool that can be leveraged by small, medium and large enterprises especially for business to business purposes

Cons: customization option could have been lot more simpler as it seems to be requiring a lot of in depth knowledge especially software and associated analytics

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Can't say enough good things!

Jan 11, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The easy of use. The platform is easy to navigate and you can send out beautiful emails whether you have no coding knowledge or you're a pro. With several templates to choose from there is certainly something for everyone. The community of users they have built is also quite impressive. Not only does customer support respond expectionally fast, but there is always someone in community to help with troubleshooting.

Cons: I wish it was easier to modify templates without the need to dive into the HTML. If there was a base of modules that you could select, drag and drop in, that would be truly amazing.

Overall: I got time back. This software made my job so much easier and I could spend more time focusing on other aspects of my role.

Lead management like a boss

Jan 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Easy to use and very user friendly once it is setup. Fantastic for tracking website activity and lead submissions. Also wonderful for nurture tracks.

Cons: Little clunky in initial setup,definitely need an expert out of the gate. Very learnable system however sonthe curve isnt too steep.

Marketo helps us keep our customer's email preferences updated

Jan 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Marketo has helped our entire team to keep all our subscribers in one place and it's very easy to manage the customer's email preferences just with a click. Marketo is one of the easiest tools we've used to keep track of our distribution centers, and we definitely save a lot of time just by searching a customer's name or email address.

Cons: Marketo is sometimes too slow when downloading a list of subscribers. Since Marketo keeps around 10,000 of our user,s it's acceptable that sometimes it becomes kind of slow.

Overall: The most important benefit of using Marketo is that we keep all of our users in one place and that helps all of our teammates to work in an organized way and avoid wasting time.

Clunky Marketing Automation

Jan 03, 2018
2/5
Overall
1 / 5
Ease of Use
2 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money
Likelihood to Recommend: 1.0/10 Not
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Pros: Our company did not have a positive experience with Marketo. While it technically does everything an SMB needs from a marketing automation standpoint, I feel there are better options. It was quick to setup, but not easy to use.

Cons: Marketo has a clunky UI. Way too many clicks to get to the features and lists. Form and Landing Page Builder are bad. Their API is very weak and limited. Lack of integration options and lack of support.

Easy to use but often frustrating and not dependable

Jan 02, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: Pretty decent CRM software with a few time wasting features. I'd like to see more product updates.

Pros: I've been using Marketo for 5+ years now. It's really easy to navigate, manage leads, create campaigns, and get basic reporting.

Cons: it can sometimes take upwards of an hour for the system to process leads and send an email to a larger sized list. Email reporting could be better. There have been several outages in the last year where everyone was unable to login to the system, all site forms were down, and anyone with emails scheduled to go out during the outage were pretty much helpless.

A solution that continuously adding value to their offering

Jan 01, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: In addition to their technology offering, Marketo has amazing community and support team. The solution is flexible enough to enable the marketeers to adopt the solution to their needs.

Cons: They are going thru some growing pains which resulted in some performance issues. The main issue I have experience was around the upgrade they are doing to the backend processing which resulted in inconsistent performance between their smart lists and campaigns.

Marketo is great, but you need the manpower

Dec 22, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love how powerful Marketo is! If you have the time and manpower to run creative, thoughtful campaigns and automation, you'll be a marketing rockstar and your sales team will be closing leads all day! The Salesforce sync is fantastic, as well as additional plugins and integrations that you couldn't even dream up yourself. Seems like they've thought of everything.

Cons: It requires quite a bit of manpower and effort to be able to use Marketo to its fullest potential. A small marketing team could struggle with new ideas, troubleshooting, and having the time to fully analyze the product's ROI.

If you're looking for a Marketing Automation Platform - you must consider Marketo

Dec 22, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Very easy to use interface and very flexible and easy to scale whether you have a small or a large business to support. Lots of help available from Marketo and also via their extensive community section. I've made lots of friends and learnt lots of things from other users - even competitors.

Cons: Some area's need improvement including Reporting and Analytics but you can get the information you need with a bit of digging.

Head and shoulders above other platforms

Dec 21, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Marketo has robust lead scoring and lifecycle management solutions. Lead scoring can be tokenized to create efficient and scalable.models. Triggered MQL and Sales Alert Emails enable Sales to follow up with highly qualified leads. Engagement programs that allow you to easily nurture leads through the customer journey. Segment your audience and send dynamic content that is personalized to each segmentation Smart list logic and campaigns allow for many different types of triggered campaigns

Cons: Some minor UX improvements: Be able to view a subject line without opening the email. Improve Text version editor - Even MailChimp's is superior. Create stronger de-duplication technology native to the platform.

One of the best in the market.

Dec 20, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
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Comments: I've used Pardot, Hubspot and Marketo - it's by far my top of the three.

Pros: Scalability, flexibility. Unlike many other platforms, Marketo truly can scale at a high pace when built out well. And if you're a confident user, it doesn't hide the complicated features behind a wall of impossible to breach "user friendly" interface - you can get into the weeds and play around and really customise things.

Cons: It's not the simplest, and can be quite tricky for newer/more novice users. But this can be overcome quickly with training.

Impressive and efficient

Dec 20, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
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Comments: Marketo gives me the opportunity to seamlessly deliver information to the sales users in my organization through the Marketo Sales Insights tool in Salesforce as well as triggered alerts/emails. I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly.

Pros: Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it¿s simple to use but also robust for program management from creation to reporting. On a day-to-day basis, I use Marketo within a B2B environment and we wouldn¿t be able to function without it. It¿s a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This allows us to make fewer mistakes and maintain continuity from user-to-user, an efficiency for my nimble, growing team. What I¿d like to see is continued product improvement driven by customer voices. I¿m excited for the new Mercury UI to debut in 2018!

Cons: As an admin within a small team, the uptime to full functionality can be like climbing a steep hill on a cold day. Simply put, learning this tool can feel cumbersome if it¿s not your only responsibility. Luckily, the Marketing Nation Community combined with the product docs and Marketo University prove to be helpful resources for growing your knowledge. Within a year I was able to confidently learn the tool, contribute new ideas, and become a Marketo Certified Expert (MCE). Service/support - Compared to other automation platforms, there seems to be limited support and desire for accounts to have a 1:1 communication on a regular basis with an account rep. We¿ve recently been assigned a new rep and we're making progress.

Easiest, most complete marketing automation platform I've used

Dec 20, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: You can do almost anything you want. You can easily do the basics or you can build very intricate fine-tuned campaigns to support all your needs. Other platforms may be easier to do smaller things, but can't scale the way Marketo can. Content recommendation per unique user is changing the game of integrating with websites.

Cons: Reporting and analytics can sometimes be a bear -- but they've made strides to improve this already, and more to come.

Marketing Automation Manager

Dec 20, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I have use Marketo for just about 4 years. I have found success in implementing new strategies through Marketo and increasing MQLs, SQLs, and customers because of it. Marketo will definitely be able to adapt to a dynamic company.

Pros: Marketo is easy to use and can be as custom and complicated as you need it to be. They have an extensive community that gives endless advice and will answer any questions you have. It is perfect for any sized company that is looking to grow and optimize their marketing operations.

Cons: I would like to see a little more from the analytics and SEO, but I believe the new UI will be enhancing these areas of the product.

Makes Small Teams Seem Big

Dec 20, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Comments: The Marketo community is great and one of the highlights of working with this software. The support is robust and effective. While the aesthetic aspects of the forms, landing pages, and emails leaves something to be desired, it is more than made up for in overall functionality.

Pros: We have a really small marketing team, but we are able to create quality, complex nurture streams easily with Marketo. It also gives us valuable insight into who is engaging with our website and our emails. We couldn't imagine running our marketing with anything else.

Cons: While the functional aspects of Marketo are great, they are lacking in some areas like form design and ease of use for designing emails and landing pages. They have tried to improve all three but continue to fall short compared to other tools. You will have to have someone who knows how to do some basic coding if you want to go beyond their most basic templates.

A clear leader in data management

Dec 19, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: From comparing to other MAPs, Marketo really nails the scalability aspect of marketing programs by collecting a group of assets (landing page, form, email, smart campaigns for triggers) and allowing users to clone these into entirely new programs which maintain the same process connections for quick rollout.

Cons: I would like to see the same modular aspect applied to Landing Page templates as with the newer modular email templates

Huge Investment & Little Value

Dec 19, 2017
3/5
Overall
1 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
1 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Lots of bells and whistles. Well thought out product and the market leader. They are well known in this space.

Cons: Hard to use. Expensive. Difficult to implement. Our rep never calls, poor customer support. Once we are up for renewal I don't get left alone.

Marketo bridges every gap in the marketing-sales relationship

Dec 15, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Marketo makes it easy to track leads and accelerate leads to wins as a tool for content creation. In addition to keeping track of each prospect's place in the sales process, marketo is great for creating a database of all collateral for sales to access via marketo links and sending targeted emails to specific prospects across industry, size, location, etc.

Cons: The interface is difficult to use at first. The fact that it's so hard to understand limits users to using only the few features that they are aware of. You'll really need detailed tutorials to get your money's worth with this product.

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Marketo is one of the standards of marketing automation software.

Dec 14, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It has a lot of features. Once you get up and running with it, you can do almost anything. It does require learning the marketo vernacular (for flows and things)

Overall: We can integrate easily with salesforce.com data and send out loads of automated messages, all following different nurturing tracks.

It makes marketing fun!

Dec 10, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Marketo is easy to use, quick to setup and an all around amazing tool. It does everything my company needs. The interface is very easy to use even when setting up complex programs. There is a logic to how you go about things that follow the flow of most campaign design processes while helping ensure that you are covering all aspects of the campaign needed.

Cons: There is a bit of a learning curve for users as well as administrators. There are plenty of resources online to help but one should not expect to load Marketo into your process and immediately log in and start building out complex programs.

It's the industry standard because it's been around so long, not because it's good.

Dec 08, 2017
3/5
Overall
1 / 5
Ease of Use
4 / 5
Features & Functionality
1 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: It's the industry standard for marketing automation, so it's a good tool to know if you're starting off--you'll use it in multiple jobs.

Cons: -It's convoluted because it tries to be everyone for everything. -There haven't been major core updates in a long time: all new features are on add-on products. -Sales and support are terrible to deal with.

Integrates with Salesforce

Dec 05, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the fact that you can rank leads based on criteria. When critical high profile leads come in we as a sales team can respond quickly and efficiently.

Cons: If your not familiar with the software it can be challenging as to implementing. Luckily they have help aids.

Used to be industry leader - not anymore

Nov 17, 2017
3/5
Overall
1 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: If you have the resource to invest as a company, Marketo can be a powerful marketing automation software. It's very customisable.

Cons: It's no user friendly. you need to have FTE in yor business if you want to run full marketing programs. There are other solutions out there that far easier to use and do more or less the same thing.

Marketo has helped our team automate marketing processes

Nov 16, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality

Pros: Marketo Lead Management software has aided our team in achieving marketing goals and automating processes that are typically manual.

Cons: Marketo Lead Management software is helpful in automating lead generation and scoring processes, but I've had better experiences with HubSpot thus far.

We use this to track all of our lead source

Nov 16, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This has been a great tool to track the leads and how often they have visited each part of or website

Cons: Would love more metrics for the basic user of the system. Make it easy to run reports to figure out the best way to go

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Used Marketo as a digital Marketing tool for Lead Gen

Nov 13, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: This is a great tool to have to track the digital footprints of a prospect. When they go to your web site you see ever click and with analytics it gives you a great snap shot of perspective buyers and persona

Cons: I cant say I disliked anything. I wish the web and social came together in a one package maybe because the 2 tools together are powerful. The Marketo Social gives a snapshot of what perspective buyers are saying about you on social media and with advanced analytics its a powerful tool

Overall: This gives you insight into what prospects are interested in and gives your warm leads because when you contact the prospect you already know what is important to them based on the digital foot print they left

Multiple Layers of Useful Features, Steep Learning Curve, Ultimately Worth the Price

Nov 09, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: I am in the non-profit space, which generally has too few staff trying to do too many things. When used properly, Marketo increases our capabilities beyond what any of us alone could accomplish through a typical email-blast service. That being said, it takes discipline, time, and maybe even a dedicated personnel resource (internal or external) to get it up and running where it begin to really serve your organization's needs.

Pros: - Options for Customization of Automation Campaigns and Landing Pages - Extensive Analytical Tools - "The Sky's the Limit" on how much your marketing team can do with this tool

Cons: - The Email Editor is difficult to use, in my opinion. But if you are comfortable with writing HTML code, you can bypass the drag-and-drop editor. Also, it may not be any more difficult than any other option (I don't have a wide exposure to email builders). - The learning curve on the whole is steep. If you don't have a dedicated marketing staff person, you may be frustrated by how much time you need to set aside to learn how to use the various tools. But their documentation resources and training tools are very helpful. - You have to pay extra for full-service tech support.

Very powerful lead management platform

Nov 08, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This is a powerful tool that we use to generate and follow up with our leads. We can build our segments with very specific criteria and even trigger messages based on CRM data.

Cons: This requires a fair amount of development resources to connect and sync properly and also requires a fair amount of technical acumen to maintain. It is both powerful and complex.

Overall: Ability to collect user data and follow up with prospects to get them the information they need at the proper time.

Decent experience with email marketin, would probably recommend other tools over Market.

Nov 07, 2017
3/5
Overall
3 / 5
Ease of Use
2 / 5
Features & Functionality
3 / 5
Value for Money

Pros: Exports reports to Excel making it easy to create pivot tables and other stuff to further analyze data and reports.

Cons: User experience is pretty low. Nothing too wrong, but definitely could be better in terms of displaying data and charts.

great tool overall...

Nov 07, 2017
4/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money

Pros: a lot of features from email marketing to marketing automation to monitoring social media, good ability to create reports and gather analytics

Cons: incredibly hard to navigate, not user friendly, need A LOT of training and the training is expensive, hard to get someone from customer service to actually help

Marketo takes care of lead generation and automation across the board.

Nov 06, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: I love that Marketo allows me to assign leads equally and automatically to my team members. It can be hard to keep track of who has received leads and who has not throughout the day and Marketo makes sure that I don't have to worry about it!

Cons: I dislike that Marketo can move a lead in and out of multiple peoples names based on if there is an existing lead in Salesforce and what status that lead is in. It can be confusing to determine who that lead actually belongs to.

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Overall, my experience is good. I'd say that they have some upgrading to do

Oct 25, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
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Pros: I like the interface. Pretty self-explanatory, allowing novice users to find their way around without much help. The ease of smart campaigns and nurture tracking tools are great. The engagement rating on nurture campaigns allows my team to assess effectiveness of each touch and adjust accordingly.

Cons: Basic reporting is very basic. For the price, I would expect more detailed reporting and dashboards.

Overall: We run all of our automated campaigns through Marketo, including social campaigns. As we expand our subscription scope, I am sure we will leverage more features to innovate our program.

Integrates well with other platforms

Oct 12, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money

Pros: Integration with salesforce makes it easy to sync lead data into crm
Fairly easy to use once programme are setup

Cons: The software sometimes runs slowly. Some steps can be redundant. Sometimes it can be difficult to find errors

Easy to understand once trained, but it's difficult and challenging every step of the way.

Oct 10, 2017
3/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: I like that it can be customized to the max. I push this software far past what it's capable of. The interface is welcoming and inviting to a new user.

The online community of users is unparalleled. I have never seen a online community like this one. This is the biggest pro for this software. So many others utilize the community and you are able to have your questions answered.

Cons: The software is so customizable that a new user would be completely lost if not trained. It is not an intuitive product by any means. There are times where it will take so long to load that you can take a coffee break or the application will completely freeze.

Robust platform but very limited

Oct 04, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: We can create landing pages & emails without developers help. We can create multiple emails that lead to one landing page.

Cons: It's not easy to learn and there is about a 3-4 time period where you're just trying to learn it all. We've been using it since May and we're still learning more about it. Also the landing page templates are very limited. We were under the impression they'd be more "drag + drop".

Marketo is the best Marketing Automation tool that I have use

Oct 03, 2017
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
5 / 5
Value for Money
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Pros: -Workspaces (Multi domain) -Campaign Cloning between workspaces -Easy to use (once you are use to it) -Fast to create stuff from the scratch -Able to clone pretty much anything

Cons: -Price -The certifications are a "joke" you are certified for 1 year then retake it and its the exact same test, been doing this for 3 years, even if the platform is changing they keep asking the same -Can be a lot to start with

Very powerful way to manage emails and automated marketing

Sep 20, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money

Pros: This tool can do a whole lot of the marketing automation for you. It is relatively easy to set up campaigns and move leads around in an automated way.

Cons: Because it's a complex tool, it is not always clear what is happening in the background. Support can be difficult to find.

Easy and highly effective , gives control where it was desperately needed.

Sep 07, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: The community around Marketo is one of the best things about it. The thousands of users who participate in knowledge sharing, best practices, and support. The sheer amount of plugins available is astounding.

Cons: The cost per lead in your database. I would like to be able to have a larger database without the larger price tag.

Marketo is an incredibly powerful system that fulfills all of our lead collection and management.

Sep 06, 2017
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The system is very flexible. There are nearly limitless options for customization. When familiar, there's not much you can't do with the system.

Cons: There's a learning curve. It's not always intuitive. In some cases, integrations with other systems can be challenging.

Critical for managing B2B leads

Sep 06, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Comprehensive marketing automation software for managing B2B leads and tracking them through the sales process

Cons: Difficult and time consuming to get up and running. We needed a team to evaluate and implement the solution

Great comprehensive approach

Sep 06, 2017
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Streams are an innovative way to stage content for multiple audiences, and the integration with Salesforce is fantastic.

Cons: There's a steep learning curve, so plan on investing in training to get the most out of the system. This isn't unique to Marketo, though.

Industry-leading marketing automation with all the bells and whistles.

Sep 06, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ability to create landing pages, comprehensive analytics. Good reporting functionality and ability to see program performance,

Cons: Navigation and search are a little difficult. It can be hard to find specific campaigns or programs.

VERY powerful - but can be confusing

Aug 18, 2017
3/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: Very powerful suite of tools. I'm not aware of any other software that can be so customizable and tailored to your needs

Cons: All this customization comes at a price. You can easily become bogged down trying to figure out the best setup. So perhaps there could be more resources to learn how things on the software work.

My experience with Marketo

Aug 11, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: We are using Marketo across the whole organization to improve and automate our marketing activities. We are using it at corporate level as well as in each operation (US, UK, DACH, France, Italy, APAC, etc). We improved ability to attract new leads and the engagement of visitors on our website.

Pros: - Workflow: the logic behind the workflows allows to automate manual activities - Lead gen: we improved the engagement of the visitors on our website and we manage the entire lead generation process on Marketo integrated with our CRM. - Programs: it is easy to create and manage emailing and nurture programs with the ability to set rules when the email should be sent. - Forms: we are using Marketo forms and we embedded them on our website.

Cons: - Integration with Dynamics: after 3 years we still have some issues on the integration with MS Dynamics... the 2 systems are not well integrated. - Support: sometimes we had some issues with getting quick replies from support. - Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page).

Incredibly powerful, but quite the learning curve

Aug 08, 2017
5/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: There is almost always a way to get Marketo to do what you want it to do. If you don't know how, you might have to talk to support or even attend a training. But Marketo can probably do it.

Cons: It's so intricate, and everything is so interconnected, that there are a lot of gotchas. You better have time to double and triple check everything, because there's a good chance you'll forget something. But that's the price of highly customizable software. If it was just one big "go" button, you wouldn't be able to do all the things Marketo does.

Best tool for Lead Generation and Marketing

Jul 21, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to generate Campaigns and improve business with more Leads. Its very useful and handy tool for Marketing and Business teams. Able to build Reports and Dashboards for the Campaigns generated.

Cons: Training required to able to generate the campaigns and Lead routing and tracking the progress of the Leads.

Marketo made my life easier

Jul 12, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Comments: This is an amazing software. With great capacity to grow. Very few limits in what it can do.

Pros: Lots of functionalities good integration with other software Capacity to adapt to your needs. Targeting customers is really easy

Cons: Takes sometime to properly set it up You have to learn how everything is called Tableau intregration not so great yet.

Streamlining - A targeted, process oriented approach for multi-channel marketing automation

Jul 11, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Comments: It's as much a powerful resource for sales as it is for marketing in an integrative approach so I'd involve key stakeholders from sales in evaluating. The online demos are worth reviewing.

Pros: In today's fast paced, multi-channel environment where the abundance of information people receive in any given day exceeds the ability to process it all, I can't imagine running any kind of digital business without marketing automation. Marketo's offering is intuitive, integrates well with another cloud-based email, CRM, social, etc and has inherent capabilities to leverage best processes throughout an entire marketing/ sales lifecycle. I have only demo'd the product, used as a user, and been trained on, but have evaluated for a start-up where I would consider it essential for those embarking on digital campaigns to drive multi-channel sales.

Cons: I have not been involved in a full implementation, roll-out, and integration as a purchaser (only in business development), so I can't speak to that or any long term outcomes from initiatives, although the value is quite clear.

Not intuitive

Jun 27, 2017
1/5
Overall
1 / 5
Ease of Use
2 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Comments: If you're a power email marketer, and use SFDC as your primary CRM, Marketo is not for you.

Pros: Feature rich, lots of functionality, decent reporting. You don't have to know HTML to have a decent email template,

Cons: While its feature rich, its very complicated to use. Not very intuitive when doing campaign creation, segmentation, reporting, tokens, forms - basically anything! The UI is slow and clunky and also not intuitive. Setting up multi tiered campaigns (especially webinars) and nurture streams (which is apparently a core strength) were extremely time consuming. Support is horrible. This system MAY be okay if you have a team of highly sophisticated Marketo ops people on staff to get through it, otherwise, consider other alternatives. i have ripped and replaced Marketo 2x with Pardot and couldn't be happier.

Love marketo

Jun 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: The lead gen is great for business and our events. Easy to send out mass emails to prospects and customers.

Cons: Not that easy to use, need a lot of training to figure out how to use the program. But once learned it works and makes sense.

A solid tool with a lot of functionality and good direction

Jun 10, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Marketo has a lot of companies that partner with them. They are a great company for Enterprise businesses.

Cons: All Marketing Automation tools are growing and have their own pros and cons. Marketo doesn't really have the whole Social tie in piece like Hubspot does, but it is able to tie into many via API. There are also some latency issues on the data processing side that gives us issues when we're bulk updating records or sending a large amount of emails.

exceptionally

Jun 10, 2017
5/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Workflow adaptability that is unmatched by different stages. Building complex information administration, lead scoring, and authoritative procedures, (for example, lead directing) is exceptionally achievable in Marketo. They fundamentally give you each capacity they can code and let their clients sort them out as they prefer (more on this in #7). 2) The engagement programs, principally implied for lead supporting, are genuinely best-in-class. It's a tiny bit of a modification at in the first place, however it truly streamlines complex supporting tracks and spares advertisers from placing prospects into numerous tracks without a moment's delay (which happens more than most concede) 3) The vision is great. Marketo has a reasonable, long haul vision that they ceaselessly convey on. Cases being advances in personalization, ABM, ect. I'd wagered on them to lead the way (or purchase the way by means of Vista ) to whatever is next in showcasing robotization, for example, AI or machine learning.

Cons: I discovered Marketo somewhat hard to learn at to start with, despite the fact that my endeavors were well justified, despite all the trouble. I might want to see Marketo invest somewhat more energy making a stage for taking in the usefulness and UI.

Marketo is recommended for lead generation

Jun 07, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Marketo is a complex lead generation software but if configured correctly it can do magic and automate your marketing like no other. Since using Marketo we experienced increase in sales revenues and 50% increase in lead conversion. Marketo also nicely integrates with Salesforce and you can see where your leads are in their lifecycle.

Cons: There is a learning curve to it. Also getting certified in Marketo has more complex than before. Lead nurturing, streams, and center of excellence can be hard to set up.

Overall: Improved my lead nurturing activities. I no longer use spreadsheets to track leads. Marketo nicely logs all activities.

Enterprise grade lead automation

Jun 07, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Marketing is such a wide subject and equally complex you need something like Marketo to effectively run campaigns, analyze marketing spend, and attribute lead generation to correct sourcing.

Cons: Takes quite a while to get up to speed, as you would expect. May not be as intuitive as say Pardot but can do so much more.

Best-in-class Marketing Automation Solution

Jun 06, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Marketo is the "Porsche with a manual transmission" of marketing automation platforms. It's full of cool features and is incredibly powerful. The strengths: 1) Workflow flexibility that is unmatched by other platforms. Building complex data management, lead scoring, and organizational processes (such as lead routing) is very achievable in Marketo. They basically give you every function they can possibly code and let their customers piece them together as they like (more on this in #7). 2) The engagement programs, primarily meant for lead nurturing, are truly best-in-class. It's a little bit of an adjustment at first, but it really simplifies complex nurturing tracks and saves marketers from putting prospects into multiple tracks at once (which happens more than most admit) 3) The vision is impressive. Marketo has a clear, long-term vision that they continually deliver on. Examples being advances in personalization, ABM, ect. I'd bet on them to lead the way (or buy the way via Vista ) to whatever is next in marketing automation, such as AI or machine learning.

Cons: I love Marketo. But, there are some things I don't love. 1) The landing page builder has made improvements but still, leaves some to be desired. Unless a template available for import matches what you'd like to do, you pretty much have to hire a developer to build your templates. 2) The reporting is somewhat overhyped. They REALLY sell revenue cycle analytics, but in reality, it's tough to implement and even tougher to accurately maintain. Since data is essentially timestamped and not stored in an external record (i.e. like Salesforce has for a campaign member), if you mess it up, you're SOL. Marketo's advice to me was "don't mess up."

Not easy to use. Value is not great for small to mid size companies.

May 23, 2017
3/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: Can tell you a lot about where leads are coming from and what marketing assets are converting. It also allows the team to setup a lead scoring system.

Cons: Not a user friendly software. It's not an intuitive process to set up and manage campaigns. New team members get frustrated.

Overall: Helped the company to be more diligent about tracking and to start mapping the customer / user journey.

This is the V12 engine of MAS.

May 18, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I greatly appreciate the features (analytical, operational, functional) of Marketo Marketing Automation Software. It is so helpful for streamlining our internal marketing/communications workflows at my non-profit organization for which I am the Director of Advancement/Admissions. I also love the Marketo Nation community forum and product documentation. Very good.

Cons: I'm not too fond of having to pay a lot extra for live support, considering how expensive the tool is to begin with.

I have used Marketo on behalf of two clients. Powerful, but hard to use.

May 16, 2017
3/5
Overall
1 / 5
Ease of Use
4 / 5
Features & Functionality
1 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: Marketo is a very powerful platform with a lot of enterprise-level functionality. It's great for email marketing and offers all of the workflow tools one would expect from a modern email marketing platform.

Cons: The user interface is antiquated and it's difficult to use. Tech support is not very good and they are slow to respond. Marketo may be good for email marketing and workflows, but their other tools for SEO and lead generation leave much to be desired.

Marketing Made Easy

Apr 06, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: Easy to use, fast, and effective. Reporting capabilities could be improved, but has basic information.

Extremely Complicated

Mar 13, 2017
3/5
Overall
1 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 4.0/10 Not
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Comments: Good for large businesses with a well-funded marketing department.

Pros: Powerful if you know what you're doing. But figuring it out takes a really long time. One company I worked for had to hire an entire employee just to manage Marketo.

Cons: See above: one company I worked for had to hire an entire employee JUST to manage Marketo. Also fairly expensive.

Marketo for marketing

Mar 13, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Marketo is one of the better marketing automation software titles I have used. It took me longer than it probably should have to get used to the user interface and processes, but once I was up to speed, I was glad I had spent the time. It made email marketing campaigns easy, and our campaigns got better results than from our previous use of other software.

Cons: I found Marketo a little difficult to learn at first, even though my efforts were well worth it. I would like to see Marketo spend a little more time creating a platform for learning the functionality and UI.

A great marketing automation tool for the right organization

Feb 21, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: After a multi-month search for a new marketing automation solution, our team settled on three finalists: Marketo, IBM/SilverPop and Adobe Campaign. While all three platforms provided excellent high-end functionality, we ultimately went with Marketo due to the perceived ease of use and out-of-the-box functionality. We were not disappointed.

Pros: Our team was able to get Marketo up and running in 15 days to send emails. This is NOT a standard timeframe, and we have a dedicated and very motivated team. Service and training to date have been excellent.

Cons: If you have a many-many database, think carefully and have good internal conversations before selecting Marketo. We moved from ExactTarget to Marketo, and discovered multiple challenges with our data structure during and after implementation. Long-term, we expect this to be solved with the implementation of a new CRM solution, but it has caused some short-term growing pains.

Recommendations to other buyers: Definitely, go for the on-site training if you can afford it. Having someone available to physically walk your teams through the new processes allowed users to get up to speed much more quickly and have more confidence in a short span of time.

Simple intuitive and powerful

Feb 13, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: Marketo has been an important part of our organization's marketing campaign. We have found the ability to receive, sort, and qualify leads much easier since implementing. Its integration with Salesforce is key to moving them from leads to contacts.

Good software

Feb 01, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: Marketo Social has helped change the way my social marketing delivers ROI with cross-channel engagement, social sign-on forms, and more.

Lots of Quirks but Easier Interface

Jan 26, 2017
4/5
Overall
3 / 5
Ease of Use
2 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Comments: Creating smartlists can be difficult and not intuitive. The preview options are good but not great. Building an email is pretty easy within their system. Reporting needs lots of help!

Marketing goodness

Jan 24, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Comments: Full-featured marketing software. Easy to use, easy learning curve. Good for our organization.

Pros: Has a helpful email widget that shows you whether someone has read the email you sent or not

Cons: n/a

Marketo - All in one marketing automation solution

Dec 15, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Marketo is a robust marketing automation platform. During the two years that I have been using Marketo, I have become a Marketo Certified Expert, a Marketo User Group Leader and a Marketo Champion. It's easy to use and adapt, even coming from another MA platform. The tech stack that you can intertwine with Marketo is just about anything you could want or need. Integration with other plug-ins is simple and easy to set up. One of the biggest advantages of Marketo is the Community (Marketing Nation!) of users that help each other out with best practices, problems, troubleshooting, etc. Marketo is a fantastic product out of the box and I'm quickly learning that there is always new tech to plug in and an unlimited potential to grow.

Pros: Easy to use Integration is simple Robust platform Community of users

Cons: Can be slow at times Support

Recommendations to other buyers: Overall Marketo is a fantastic marketing automation platform and I would recommend it to anyone in the market.

Gives You the Marketing Tools You Need to Succeed

Dec 15, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I've used Marketo for the past two years and have been very happy with my experience as a customer. I used two other marketing automation platforms previously at other companies and have really come to appreciate the innovation and ease of use that Marketo provides.

Pros: -Easy to learn (lots of training resources available) -Great customer support -Access to a thriving community of marketing experts -Frequent product advancements/enhancements

Marketo is the premier solution for marketing automation

Dec 14, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Marketo was the clear winner when first looking at marketing automation solutions. The robust software certainly met our needs at the time, but also offered features we were very new too. This allowed us to evolve our marketing processes and streamline certain aspects of it. Marketo will take a few months to learn the basics, and even then you will find yourself learning new things even years later. With the valuable resources Marketo offers, they set you up for success.

Pros: - Customize-able. You can certainly find a way to accomplish any marketing task. - The Community is a tremendous resource to learn and Certification is available to validate your proficiency.

Cons: - Support can take a few days to resolve issues. - Navigation and accessibility can be a bit earlier, (ex. cannot run ¿Lead Actions¿ from smart campaign¿s results tab, program¿s member's tab, or Lead Details page)

Recommendations to other buyers: - Get Sales involved in the lead scoring process so you can collaborate on what constitutes the warmest leads to send to them. - Set aside adequate time for the implementation. Be prepared to spend several hours a day learning the solution. There is a steep learning curve with Marketo, but that is because it is unlike other solutions.

Marketo is AMAZING

Dec 14, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Marketo is AMAZING for the everyday Marketer and Beyond! Overall the tool is user-friendly and easy to navigate. While

Pros: I like the ease of use

Cons: Reporting could use a little work i.e Dashboards - but they get the job done!

Powerful and flexible marketing automation platform

Dec 14, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I've had a good experience with Marketo over the past 5 years. They continue to improve and grow their product and it has been flexible enough as a platform for our organizational needs.

Pros: Very powerful platform that can be expanded with robust integrations

Cons: Some of the role out of the new functionality has been challenging for us in terms of what we expected and what was delivered.

Recommendations to other buyers: You need dedicated staff that truly understand the ins and outs of the platform to have the most success. It's easier to train a few people on how to use it than to try to roll it out to a full department.

Great Customer Support, Easy Integrations, Helpful Community

Dec 13, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Our team has been using Marketo, since before I stepped into my current role 3 years ago. While there was a steep learning curve at first, the capabilities are endless, the reporting seamless, and there is always a way to get answers whether through their great support team or the vast community of users they have built. The integrations with other MarTech vendors like Vidyard and PFL have allowed us to be creative with campaigns while tying all interactions together for a holistic view of each lead on their customer journey. Our marketing team seems to be getting leaner by the day, but Marketo has kept our agile and adaptable while keeping our work measurable and meaningful to our overall organization... and that has made all the difference.

Pros: Easy integrations with launch point. Helpful content-rich community structure.

Cons: Steep learning curve. RTP still seems very primitive in code capacity.

Recommendations to other buyers: Marketo is a significant investment. Get the most value from the tool by utilizing all they offer and integrating your martech stack throughout.

Marketo

Dec 13, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Comments: I think it's a great tool for e-mail campaigns, scoring leads, and overall everything else!

Makes my day to day as a sales ops professional easier

Dec 13, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: As someone who works in sales operations, I was always intrigued with what happens to a lead outside of the normal sales cycle. I was able to get approval for training for Marketo and with my knowledge in Salesforce (admin certified), bridging the gap between both systems have been a game changer for our organization. I have really been able to take advantage of how a lead is marketed and nurtured to, so that when the lead is ready to engage with sales, they are a bit more qualified, making sales conversations easier and faster. We've implemented lead scoring, different nurture programs, drip campaigns, automated lead routing based on assigned quota, properly tagged leads based on what channel they've come from...I could go on and on. I love Marketo and I love what it can do alongside Salesforce.

Pros: The Marketo widget in Salesforce is great. It lets a seller know exactly what pages they visited on your website, which emails they opened, what they've downloaded, including dates and timestamps. This REALLY helps a seller prepare for an initial call and sets them up for success. Marketo's integration with Salesforce is great and because I was already Salesforce certified, it was pretty easy for me to learn Marketo.

Cons: It can be a bit slow to do some stuff in Marketo, it's not as fast as Salesforce.

Amazing Product

Dec 13, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: Amazing Marketing Automation tool which data analyst like me have a blast!!

Marketo for Publishers

Dec 13, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Marketo is a very powerful content marketing tool, and this can help publishers solve their content consumption question. If you need to know who in your subscription file is ready, engaging with what specific types of content, when, then Marketo can help you answer these questions. When moving to Marketo as a publisher, within the first year we were able to see our whitepaper, ebook, webcast, and site traffic increase significantly, and continue to grow into year two of the investment. It is a really powerful tool and connects to some amazing partnering technologies that can only improve your audience development and content amplification efforts.

Operationally and Organizationally Powerful

Dec 13, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Measuring movement and success through specific programs is very helpful. On a very basic level, looking at acquisition program and a lead source is very helpful. We have been able to develop much better reporting for our executives and show them ROI from the Marketing team. From an operational standpoint, the organization is so much better than it has been in the past. It's easy to know where to pull data from and things can get done much quicker with templates.

Pros: Everything can be organized the way that works for our team. There are very few limits to the way we can set up programs and we are able to customize fields, analytics, etc to tell us whatever it is we need to know. We've used other systems (like HubSpot) and they are not nearly as flexible. I also LOVE the Marketo Community. We've learned a lot from our peers in different discussions.

Cons: Sometimes there are too many options and not enough guidance on best practices. Marketo has documentation on different products, but they don't tell me WHY I might want to use a specific feature, just how I would go about doing so.

Recommendations to other buyers: Utilize Community and Marketo Product Docs. Don't stop asking questions as there are always other people who are either struggling with the same challenges or have a solution for your challenge. Also, take the time to mess around and learn the product. It does take time, but you will greatly benefit from playing around with the different program types, naming conventions, workflows, etc.

Robust functionality, innovative software

Dec 13, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
1 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I've used it for about 4 years now and counting. I have tried several other automation platforms but nothing compares in terms of the functionality Marketo provides.

Pros: -Modular templates -Segmentation functionality -Using tokens to switch content out easily -Ease of use once you get the hang of it -History that allows you to feel 'safe' -Data is available and doesn't disappear

Cons: -Glitches -Bandaids -Bad support

Recommendations to other buyers: Get an implementation partner and consultant/vendor since Marketo support is pretty much useless for information that you cannot find on the web itself.

A powerful platform if you truly understand marketing automation

Dec 13, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I've used Marketo both as a brand side manager and as a consultant on the agency side. It is incredibly powerful and can be used in almost any business environment. From traditional b2b to education to publishing. It can be the central part of any martech stack if leveraged appropriately with enough supporting knowledge. No other MA platform will match the SFDC integration (yes, including SFMC) which makes it a no-brainer for any SFDC customer truly investing in MA. The partner community is vast with integrations to do almost anything you need. And, of course, the marketing piece is insanely customizable to the customer journey.

Pros: - the flexibility - the powerful - integrations - reporting capabilities

Cons: - speed - complexity (also a major pro) - time to train

Recommendations to other buyers: Make sure you have a knowledgeable team led by an MCC (not MCE, and actual consultant) or hire an agency to do your implementation. Don't hire Marketo Professional Services, their approach is too cookie cutter. Get connected with one of their implementation partners (LeadMD, Fathom Marketing, or Elixiter).

Marketo provides the Automation my team needs

Dec 13, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: It has been very easy for us to combine our SFDC sales efforts and Marketo marketing efforts into one efficient integrated system. We have the ability to work with leads without disrupting sales operations.

Most powerful and usable marketing automation solution

Dec 13, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I've used Marketo and the other two large marketing automation tools over the last 7 years. All the platforms are valuable, but where Marketo really stands above the rest is in its rich feature sets and ease-of-use. It also has a fabulous user community, the best that I've seen of any software solution. The very active and helpful user community even rivals that of Salesforce CRM, and S CRM has a LOT more users in their community. I do a fair amount of side consulting, and whenever I'm making recommendations for marketing automation software I first recommend Marketo.

Pros: 1. Super feature rich. 2. Very scalable - I can clone and launch new programs, webinars, nurturing drip campaigns, etc. very quickly. 3. Best user community around.

Cons: While the user community is an excellent resource for finding solutions to problems you may run into, I don't feel like their support is as fabulous as the rest of the solution. While support is good, it's not amazing - and amazing is something I've come to expect from Marketo.

Recommendations to other buyers: Shop around and find the solution that best fits your needs, but also don't be swayed into getting a really cheap solution, because you get what you pay for and it won't be able to scale up with your company's growth. Marketo can. At my current employer, we were using one of the other leading marketing automation solutions and had to upgrade to Marketo. Implementing Marketo is not bad, but it still requires a fair amount of setup and work, so I'd recommend going with the right solution the first time.

Marketo, easy to use and easy to learn

Dec 13, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: It has been amazing to learn and built my career with this product. I came into the marketing field without any formal experience or training and within just 6 months of working in Marketo and taking their training courses, I am now a certified expert and my career future is looking brighter than ever. Oh, and it's great for the company too.

Pros: Easy to use, learn and quickly add value to your organization

Cons: It can move very slowly and freeze occasionally, which always seems to happen at the worst times.

Marketo - a great marketing automation software

Dec 13, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Sure you could use Marketo to blast out emails but it's so much more useful than that. Marketo lets you track so many actions that your leads take and it's also fairly simple to use. The customer support is also great and if you run into an issue or problem, you can almost always find an answer in the Community.

Pros: Easy to use Lots of great functionality

Marketo Proves to be there for their customers

Dec 11, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I have been using Marketo since 2012. Every release, Marketo has provided more functionality that adds more value to their offering, but what makes Marketo the best solution out there, is its support and community. The solution is backed with Marketo employees and great marketers who are there to help and enable each other to do great things.

Pros: Marketo Community is the best part of Marketo. The tool offers a lot of capabilities from Revenue Modeling, lead scoring to ABM. Again what makes Marketo stand against other competitors is its support and community. They are not only a tool, but a partner.

Cons: I would love to see more reporting around APIs used with Marketo.

Recommendations to other buyers: Get into the game. Start small and dont try to do it all at once. Basicly don't get intimidated with all the functionality. There is a community to help you in each step.

This Marketing Automation Tool Does the job!

Dec 10, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Marketo has definitely been a great value add to our company. The Lead Nurturing and Lead Scoring are definitely its strong suites. Its integration with Salesforce is also very robust. The Sales reps enjoy the Hot Lead functionality that it provides. It handles the volumes pretty well. We have Marketo forms on our website and they integrate into Marketo. We really get good quality leads back into Salesforce which is then taken over by our Sales teams to follow up. Their customer service is good and reliable.

Pros: Lead Nurturing, Scoring, Tracking, Content tracking, Email Marketing

Cons: No complaints overall

Recommendations to other buyers: Please do your research as this is a big investment for your company.

Highly recommend using Marketo

Dec 09, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Marketo has been great tool for us for email and online marketing. It really does the lead generation and lead management part well. We have been very impressed by its functionalities. It is specially very good and adaptive even if you have huge volumes of data. We were in this situation (fortunately) where we had tons of leads to be worked and Marketo really helped us sending the right type of deals over to Sales! We also had moved over from Pardot to use Marketo and it turned out to be a good decision.

Pros: * Email Marketing * Lead Generation * Handles huge volumes Of Data

Cons: * Needs specialists to manage * Advance features are not intuitive

Great Automation Tool for Marketing and Sales

Dec 09, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Our company has seen good value after implementing Marketo. It is a complex tool, and I recommend getting specialists in early on. It really does the lead scoring part very well. Its integrations with Salesforce is robust. The Sales reps can easily see which leads are Hot and which are not. We do most of our reporting within Salesforce from the data that is pumped into by Marketo. Marketo can also connect with our website, enhance leads and then when required information is available, then only push those leads into Saleforce

Pros: Lead Scoring Handles high volumes well Good integration with Salesforce and other platforms

Cons: Sometimes it is not very intuitive

Recommendations to other buyers: They are industry leaders and are professional in their approach. I enjoyed working with them.

#1 Marketing Automation Tool

Dec 06, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I think Marketo is the leader in marketing automation as on date. Its platform is solid and can support large volumes of data. If you receive large volumes of leads and do a lot of scoring logic, then this is the right tool for you. We used Pardot before we had to migrate over to Marketo.

Pros: 1. Solid functionality 2. Integrates well with Salesforce 3. Stable and robust

Cons: Only one is that it requires you to have a specialist to implement it the right way.

Marketo is really great for Mid-Size to Large Organizations

Dec 06, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: It has pretty good integration to Salesforce and is really more robust when it comes to volumes. Its pricing models are clear and you know what you are getting. There are so many features so you definitely need a expert to implement it correctly.

Pros: Scales to volumes Reporting Integration with Salesforce

Cons: Too many unuseful features UI can be made better

Recommendations to other buyers: If you are a small size company, then this may not be the best fit as it maybe too costly for you.

Marketo Difficulties

Dec 06, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Responsive landing pages and emails

Cons: Lack of trigger logic

Overall: I work with Marketo for most of my day. Recently, I have run into a few Marketo quirks that have made my job more difficult. One is that all triggers are used as "OR" instead of "AND". The other issue I have is the smart list and flow steps being on different servers, which has caused a major issue for me.

Recommendations to other buyers: Marketo needs to figure out how to flawlessly execute workflows on different servers. Also, trigger logic is needed

Marketo Review

Dec 06, 2016
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Comments: Marketo is a great product for new CRM platforms in helping in lead management. For companies that have been using a CRM system, it can be complex to start managing leads through this. You have to make sure your system is very clean since it is going to look at existing leads and push through new leads.

Amazing Tool!

Dec 05, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Marketo offers not only a strong tool but also great community in terms of access to active users who are eager to share their best practices and advice on troubleshooting. They are providing more functionality with each release that adds more value to their offering.

Marketo - A Great Marketing Automation Platform

Dec 05, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Overall, Marketo is likely the benchmark in marketing automation technology. The software itself is fully featured and almost limitless in its potential. Where other competitive packages may promise the functionality of what Marketo offers, they often fail to truly deliver. On the flip side, one of Marketo's best benefits (its seemingly limitless potential), can also be overwhelming for more novice marketing users, making it a challenge to implement at scale. Looking back, our organization was not at a place where implementing a marketing automation solution at the enterprise level was set up to be successful and, in hindsight, I would have appreciated the folks at Marketo recognizing this and advising a different course of action. Of course, this is not an indictment of the Marketo platform itself and for companies with a detailed plan and roadmap for long-term success will be thrilled with what Marketo has to offer.

Enterprise grade Lead Management system

Dec 05, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Well, we started with pardot, as do most. But Marketo brings the heat and power to the enterprise space. When you are dealing with hundreds of thousands of records, you need a big engine to provide deep analytics and drive marketing attribution.

Marketo Review

Dec 05, 2016
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Engagement program works well. Getting a simple engagement program up and running isn't difficult. Cloning programs so that you don't have to rebuild another one is great. Marketo community is very supportive.

Cons: Building landing pages. Having to pay a lot more money to add additional functionality that is built into other platforms. Basic reporting isn't all that great.

Overall: The engagement program of the tool is great to work with. It moves potential customers through the funnel really well. But, Marketo tries to gouge you for advanced reporting, etc. The basic reporting is ok, but won't tell you all that much if you want to dig deeper. Therefore, you have to buy more. Also the documentation isn't that great and I have to find other sources to help accomplish things inside Marketo. Building landing pages isn't very intuitive either.

Great Marketing Tool

Nov 30, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: This will help you save alot of time and money. Definitely worth checking out.

Pros: Ease of use, great customer service.

Cons: It can sometimes be a but difficult to understand and navigate everything.

Recommendations to other buyers: I'd still recommend giving it a shot.

he best feature about is the usability and design of the platform

Nov 30, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Marketo gives you all the tools needed to create and measure marketing campaigns in a way that truly impacts our business.

Pros: The functionality is really easy to understand. The Marketo community and support is also a great resource.

Cons: no real cons

Recommendations to other buyers: Great product for enterprise. But be careful when it's time to renew your contract. Make sure to read everything!

Marketo is really easy to use

Nov 30, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Marketo is really simple to use, has great customer support, and overall, works well.

Pros: Excellent customer support

Cons: Reports & analytics are lacking

Recommendations to other buyers: I'd recommend giving it a shot.