Adzerk

Adzerk


4.5 / 5
12 reviews

Who Uses This Software?

Adzerk's industries span from eCommerce to social networks to standard publishers to ride-sharing apps to doctor finders. They all share the same desire of building a server-side, innovative ad server


Average Ratings

12 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $3,000.00/month
  • Pricing Details
    Our pricing is based on features (which APIs, support) and request volume.
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Adzerk
  • adzerk.com
  • Founded 2010
  • United States

About Adzerk

Adzerk's APIs make it easy for engineers and PMs to build their own server-side, fully-customized ad server. Top e-retailers and user communities use Adzerk to build innovative ad servers to promote anything from native ads to internal content to sponsored listings. Engineers see a 90%+ reduction in dev time using Adzerk's APIs versus doing it from scratch. Adzerk's customer list includes Fortune 500 brands and unicorn startups, including Bed Bath & Beyond, TicketMaster, Strava, and Imgur.


Adzerk Features

  • A/B Testing
  • Ad Inventory Management
  • Ad Optimization
  • Banner Management
  • Conversion Tracking
  • Mobile Ad Serving
  • Native Ad Serving
  • Newsletter / Email Ad Serving
  • Referrals / Affiliates
  • Rich Media Ad Serving
  • Video Ad Serving

Adzerk Reviews Recently Reviewed!


Capterra loader

Perfect for a marketplace looking to add an internal promotions feature

Dec 04, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Most ad engines are built to place blobs of HTML in iframes or similar constructs. They're fine for display ads around the internet, but useless if you're trying to create your own internal advertising and promotion system. Adzerk provides a well-documented, unopinionated API that is happy to return JSON objects instead of HTML, permitting you to easily make use of it internally to create your own white label feature. It fill exactly the gap that we needed and has plenty of additional functionality (more complex decision making rules, bidding models, etc.) for potential expansion and refinement down the road.

Cons: The object hierarchy and terminology can be complex and confusing. Figuring out how to map your own data model and use case to Adzerk's can take a little while and a bit of experimentation. They were quite responsive to our requests and questions during the setup and integration period, which helped us overcome this issue.

Overall: Adzerk provides an ad-engine-as-a-service, along with budget tracking and analytics and all the rest. It plugs in perfectly to permit marketplaces to create their own promotion and boost features without needing to build their own ad server. And you can track impressions and clicks and then generate reports for your own users through Adzerk as well. Since everything is accessible via the API, even the creation of new advertisers and ad programs, we were able to build our feature to be completely self-service for our users.

Adzerk allowed us to quickly create a new revenue stream and immediately paid for itself.

Great API and reporting tools, great for custom-built solutions/marketplaces, but slightly buggy UI

Sep 21, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: - Great API that has become much more reliable since we started using it years ago

- Very reliable delivery, even when the management console is down, the ads continue delivery

- Amazing reporting tools, including realtime stats

- Easy-to-use and extend JS library

- Responsive and thorough support team

Cons: Discrepancies between UI 1.0 and 2.0 sometimes make work difficult. Various errors without explanations are difficult to understand and work around.

Overall: Pleasure to work with. When issues arise they're resolved quickly. They're constantly improving their product.

Adzerk Surpasses Expectations

Nov 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The software is simple for a novice to understand yet has all the bells and whistles that experts need.

Cons: The software suits our companies purposes perfectly.

Overall: My company's experience with Adzerk has always been exceptional. Our company has depended on them for many years, and when you are lucky enough to find a company like Adzerk, you appreciate how good you've got it. Adzerk goes above and beyond to help whenever help is needed. Their exemplary service, thorough follow-up, and level of professionalism sets the bar high!

GREAT TEAM!

Dec 04, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: What I like most about Adzerk is the employees. Everyone I have worked with on the support team has been incredibly helpful, patient, and attentive.

Cons: Not a perfect fit for our eeds but they seem to be adding feature enhancements frequently.

Overall: Super positive experience with Adzerk. The platform is MUCH easier to use / navigate than the behemoth enterprise platform we used previously. And the Adzerk team is AMAZING!

Simple to set up campaigns and great customer support, but prefer the old UI

Nov 27, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Setting up campaigns is pretty simple once you get used to using it. I preferred the old UI, so I still use it most of the time. The look and feel was much more aesthetically pleasing and easier on the eye. I also like the dashboard and the hierarchy makes it easy to drill into flights and creatives within campaigns.

The support team is excellent in that they are very responsive, clear and helpful.

Cons: They do not have an easy way of hooking up programmatic solutions to their platform. The minimum number of impressions needed to do so is astronomical.

Overall: I have had a good experience with AdZerk thus far as they have met most of our needs.

Easy to use with great customer service

Nov 20, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Adzerk is easy to use. I am able to teach non tech minded staff how to create digital ads in Adzerk quite easily. I find the customer service is great, I get a reply to my question usually within the day.

Our developers are often impressed how easy it is to ad serve from Adzerk onto our site.

Cons: I find the help document a bit hard to follow at times, it could maybe be written a bit simpler for people like me who aren't very tech minded.

Overall: Adzerk allows us to serve customer digital ads on our website and make money from them. It has allowed us to move previous print customers to an online platform.

Capterra loader

Excellent & Reliable Tool for Custom Solutions

Dec 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: This console delivers rock-solid reliability in ad delivery, never had an issue with ads not being delivered once. It suits our purpose well and is headache-free, which is what I look for in any software products that we use. Oh yeah, it's also EASY to use. That's the best part, it just works, and it works well. They are available for Slack support chat which is a great thing in this day and age.

Cons: UI has a few bugs, some have been worked out, some have not. They aren't really that debilitating at all, but they are there and I have to list something here :)

Overall: Adzerk has exceeded expectations in meeting all of our needs so far, no real complaints. Give it a try!

Capterra loader

Adzerk is exactly what my client needed: API-first ad serving.

Mar 02, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: When we found Adzerk, it was the perfect fit for what my client needed. The team at Adzerk worked with us to answer all our questions and helped us get going-- thanks Dylan! My client is delighted and impressed with their new advertising capabilities.

Cons: The old UI was difficult to get to what you needed. The new UI was recently released, but this is still the area that could use most improvement.

Great to start serving ads quickly

Dec 13, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Contains the basic tools required for adserving out of the box, to help quickly getting started with serving ads. Customizable ad formats to help fit the right 'native' format of ads required

Cons: Too many options on the UI, more a power user feature set. Would be good to have roles to ensure the right abstraction can be put into play.

Adzerk review

Oct 01, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: Extremely responsive support team, very intuitive product use, thorough documentation

Cons: There are still some minor bugs to be fixed

Overall: The Adzerk support team both via email and slack has been very helpful and responsive

Design ad placement on multiple websites

Feb 07, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money

Pros: Software is easy to use and you can add users with a few clicks. I like how I can design ads on multiple websites with my account.

Cons: There are a lot of bugs the company needs to work out. Its getting there! Wish metrics were better as well and there was a preview available.

Vendor Response

by Adzerk on October 09, 2018

Thank you for your review! If you're using our new dashboard, you've likely noticed that since Feb we've crushed many of the bugs and disparities between the old and new dashboards. If there are still any major issues, let us know and we can let you know where in our dev queue it sits.

Intriguing idea for a software platform but doesn't deliver performance

Apr 08, 2018
2/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: I like the technical approach to being able to place your own ads and manage them on your website. The interfaces set their business model apart in terms of independent setups and administration of ads.

Cons: Unfortunately it just doesn't deliver in terms of performance and uptime. We can't afford for it to not do this consistently.

Overall: Unfortunately we received minimum benefits although it was a great concept.

Vendor Response

by Adzerk on October 09, 2018

We're sorry you didn't find the performance you were looking for. We have very few clients with performance/uptime issues, so would love to chat more about your particular use case and what type of performance you were ideally looking for. We are available to chat at marketing@adzerk.com. We hope in the future we can find another way to form a partnership.