Who Uses This Software?

Adzerk's industries span from eCommerce to social networks to standard publishers to ride-sharing apps to doctor finders. They all share the same desire of building a server-side, innovative ad server


Average Ratings

19 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $3,000.00/month
  • Pricing Details
    Our pricing is based on features (which APIs, support) and request volume.
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Adzerk
  • adzerk.com
  • Founded 2010
  • United States

About Adzerk

Adzerk's APIs make it easy for engineers and PMs to build their own server-side, fully-customized ad server. Top e-retailers and user communities use Adzerk to build innovative ad servers to promote anything from native ads to internal content to sponsored listings. Engineers see a 90%+ reduction in dev time using Adzerk's APIs versus doing it from scratch. Adzerk's customer list includes Fortune 500 brands and unicorn startups, including Bed Bath & Beyond, TicketMaster, Strava, and Imgur.


Adzerk Features

  • A/B Testing
  • Ad Inventory Management
  • Ad Optimization
  • Banner Management
  • Conversion Tracking
  • Mobile Ad Serving
  • Native Ad Serving
  • Newsletter / Email Ad Serving
  • Referrals / Affiliates
  • Rich Media Ad Serving
  • Video Ad Serving

Adzerk Reviews Recently Reviewed!


Capterra loader

Perfect for a marketplace looking to add an internal promotions feature

Dec 04, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Most ad engines are built to place blobs of HTML in iframes or similar constructs. They're fine for display ads around the internet, but useless if you're trying to create your own internal advertising and promotion system. Adzerk provides a well-documented, unopinionated API that is happy to return JSON objects instead of HTML, permitting you to easily make use of it internally to create your own white label feature. It fill exactly the gap that we needed and has plenty of additional functionality (more complex decision making rules, bidding models, etc.) for potential expansion and refinement down the road.

Cons: The object hierarchy and terminology can be complex and confusing. Figuring out how to map your own data model and use case to Adzerk's can take a little while and a bit of experimentation. They were quite responsive to our requests and questions during the setup and integration period, which helped us overcome this issue.

Overall: Adzerk provides an ad-engine-as-a-service, along with budget tracking and analytics and all the rest. It plugs in perfectly to permit marketplaces to create their own promotion and boost features without needing to build their own ad server. And you can track impressions and clicks and then generate reports for your own users through Adzerk as well. Since everything is accessible via the API, even the creation of new advertisers and ad programs, we were able to build our feature to be completely self-service for our users.

Adzerk allowed us to quickly create a new revenue stream and immediately paid for itself.

User friendly with exceptional client service

Jan 30, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We mostly utilize Adzerk for our standard display advertising campaigns. What I love is how easy it is to upload and duplicate assets as well as how clean the interface is aesthetically. The conversion tracking feature has been very helpful in client win-back and renewal meetings. We appreciate how simple of a setup a campaign/flight can be as well as some of the more intricate options that are available for those more difficult, heavily targeted campaigns. The UI is easy enough to accommodate a newer Ops hire and offers more in-depth optimization tools for the experts. The extensive knowledge base has also been an extremely useful resource for everyone in between in an ever evolving space.

Cons: For the sake of mentioning a Con for validity, there a few small glitches that I know are being worked on as we speak. One example in particular is having to pad each individual flight by a certain impression percentage each month to be certain they fully deliver via the reporting tool, even though at the campaign level the status bar indicates we are pacing correctly. Again a very minor issue with a manageable work around in place.

Overall: I have loved Adzerk since the day we implemented their system. It was miles beyond the original technology our business had been using prior and the customer service is absolutely outstanding. Patient, Kind (regardless of the complexity of your question), Knowledgeable and most importantly VERY quick to reply to support inquiries. We are big fans.

Easiest and Fastest way to Implement your own Native Ad Server

Feb 27, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: When starting Spoutable we looked at many different Native Ad Servers as a Service companies. We are still very happy with our choice years later. It was very fast to get up and running. We have since integrated with other platforms and Adzerk is still the easiest to integrate with. The support has been great. They continue to update their platform with new features. It just works.

Cons: It doesn't do 'everything' in the ad world. Its focused on native and it does that really well. Its not a video player or video ad server or meant for traditional display advertising. If you are looking to build a full stack its a very strong piece of the puzzle but its a piece and not the whole puzzle.

Capterra loader

Adzerk Review

Feb 12, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: Ease of use and unmatched customers service. The team is very responsive to any questions or concerns that we've had over the years. The product is solid.

Cons: I really don't have too much from a negative standpoint that I can think of. A limited client side UI would be helpful for some of our clients though.

Overall: We've worked with the Adzerk team from the beginning - I cannot believe it's been 10 years! I've known the reps from as far back as his days with The Lounge network. He leads a team of true professionals that are knowledgeable, attentive and puts out a great product that's always growing and adapting to the market.

Great API and reporting tools, great for custom-built solutions/marketplaces, but slightly buggy UI

Sep 21, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: - Great API that has become much more reliable since we started using it years ago

- Very reliable delivery, even when the management console is down, the ads continue delivery

- Amazing reporting tools, including realtime stats

- Easy-to-use and extend JS library

- Responsive and thorough support team

Cons: Discrepancies between UI 1.0 and 2.0 sometimes make work difficult. Various errors without explanations are difficult to understand and work around.

Overall: Pleasure to work with. When issues arise they're resolved quickly. They're constantly improving their product.

Adzerk Surpasses Expectations

Nov 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The software is simple for a novice to understand yet has all the bells and whistles that experts need.

Cons: The software suits our companies purposes perfectly.

Overall: My company's experience with Adzerk has always been exceptional. Our company has depended on them for many years, and when you are lucky enough to find a company like Adzerk, you appreciate how good you've got it. Adzerk goes above and beyond to help whenever help is needed. Their exemplary service, thorough follow-up, and level of professionalism sets the bar high!

GREAT TEAM!

Dec 04, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: What I like most about Adzerk is the employees. Everyone I have worked with on the support team has been incredibly helpful, patient, and attentive.

Cons: Not a perfect fit for our eeds but they seem to be adding feature enhancements frequently.

Overall: Super positive experience with Adzerk. The platform is MUCH easier to use / navigate than the behemoth enterprise platform we used previously. And the Adzerk team is AMAZING!

Capterra loader

Adzerk - a great ad server partner

Feb 03, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Adzerk's stack is easily customizable, allowing you to set up your configuration to fit specific business needs.

Overall, a very reliable product led by a great team.

Cons: Some reporting features that include looking at segments of a campaign are currently unavailable for reporting. Other than that, Adzerk has it covered.

Overall: Adzerk has allowed us to focus our time on building the business side of our company. We have plugged in their ad server with a unique configuration and saved a lot of time and effort doing so, confident that portion of our tech stack is in good hands.

Fantastic decision making platform for native ads/promotions on web and mobile

Feb 27, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Customized native ad serving platform that integrates seamlessly with any product.

Customer support is swift and fantastic. APIs are easy to work with and very well-documented. Very friendly team and always a pleasure to work with. Unmatched, high site availability.

Cons: Major ad-blockers can negatively impact experience, but there are workarounds.

Simple to set up campaigns and great customer support, but prefer the old UI

Nov 27, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Setting up campaigns is pretty simple once you get used to using it. I preferred the old UI, so I still use it most of the time. The look and feel was much more aesthetically pleasing and easier on the eye. I also like the dashboard and the hierarchy makes it easy to drill into flights and creatives within campaigns.

The support team is excellent in that they are very responsive, clear and helpful.

Cons: They do not have an easy way of hooking up programmatic solutions to their platform. The minimum number of impressions needed to do so is astronomical.

Overall: I have had a good experience with AdZerk thus far as they have met most of our needs.

Easy to use with great customer service

Nov 20, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Adzerk is easy to use. I am able to teach non tech minded staff how to create digital ads in Adzerk quite easily. I find the customer service is great, I get a reply to my question usually within the day.

Our developers are often impressed how easy it is to ad serve from Adzerk onto our site.

Cons: I find the help document a bit hard to follow at times, it could maybe be written a bit simpler for people like me who aren't very tech minded.

Overall: Adzerk allows us to serve customer digital ads on our website and make money from them. It has allowed us to move previous print customers to an online platform.

Adzerk amazing

Feb 27, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: That I can run audio ads and the api allows us to create custom native ads for. The documentation is also solid

Cons: Dont recall any cons. Their product is robust

Overall: Fantastic

Capterra loader

Excellent & Reliable Tool for Custom Solutions

Dec 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This console delivers rock-solid reliability in ad delivery, never had an issue with ads not being delivered once. It suits our purpose well and is headache-free, which is what I look for in any software products that we use. Oh yeah, it's also EASY to use. That's the best part, it just works, and it works well. They are available for Slack support chat which is a great thing in this day and age.

Cons: UI has a few bugs, some have been worked out, some have not. They aren't really that debilitating at all, but they are there and I have to list something here :)

Overall: Adzerk has exceeded expectations in meeting all of our needs so far, no real complaints. Give it a try!

Capterra loader

Adzerk is exactly what my client needed: API-first ad serving.

Mar 02, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: When we found Adzerk, it was the perfect fit for what my client needed. The team at Adzerk worked with us to answer all our questions and helped us get going-- thanks Dylan! My client is delighted and impressed with their new advertising capabilities.

Cons: The old UI was difficult to get to what you needed. The new UI was recently released, but this is still the area that could use most improvement.

Great to start serving ads quickly

Dec 13, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Contains the basic tools required for adserving out of the box, to help quickly getting started with serving ads. Customizable ad formats to help fit the right 'native' format of ads required

Cons: Too many options on the UI, more a power user feature set. Would be good to have roles to ensure the right abstraction can be put into play.

Adzerk review

Oct 01, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Extremely responsive support team, very intuitive product use, thorough documentation

Cons: There are still some minor bugs to be fixed

Overall: The Adzerk support team both via email and slack has been very helpful and responsive

The right solution + amazing customer service

Feb 12, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We have unique requirements for our ad server use and Adzerk ticked every box. We love how easily we've been able to configure Adzerk to work with our business model. In addition, the customer support has been amazing. Every time we've jumped on a call with them they've 10X value with their guidance and advice.

Cons: As others have mentioned, the UI isn't perfect and the help documentation doesn't always fit the bill, but their outstanding customer service overshadows any of these minor issues.

Design ad placement on multiple websites

Feb 07, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money

Pros: Software is easy to use and you can add users with a few clicks. I like how I can design ads on multiple websites with my account.

Cons: There are a lot of bugs the company needs to work out. Its getting there! Wish metrics were better as well and there was a preview available.

Vendor Response

by Adzerk on October 09, 2018

Thank you for your review! If you're using our new dashboard, you've likely noticed that since Feb we've crushed many of the bugs and disparities between the old and new dashboards. If there are still any major issues, let us know and we can let you know where in our dev queue it sits.

Intriguing idea for a software platform but doesn't deliver performance

Apr 08, 2018
2/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: I like the technical approach to being able to place your own ads and manage them on your website. The interfaces set their business model apart in terms of independent setups and administration of ads.

Cons: Unfortunately it just doesn't deliver in terms of performance and uptime. We can't afford for it to not do this consistently.

Overall: Unfortunately we received minimum benefits although it was a great concept.

Vendor Response

by Adzerk on October 09, 2018

We're sorry you didn't find the performance you were looking for. We have very few clients with performance/uptime issues, so would love to chat more about your particular use case and what type of performance you were ideally looking for. We are available to chat at marketing@adzerk.com. We hope in the future we can find another way to form a partnership.