# Kevel Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Kevel the right Ad Server solution for you? Explore 49 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/170897/Adzerk/reviews --- Kevel 4.6 (49) [View alternatives](https://www.capterra.com/p/170897/Kevel/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Reviews of Kevel Ease of use 4.2 Customer Service 4.8 ## Pros and Cons in Reviews Katherine B Digital Marketing SpecialistMarketing and Advertising, 201 - 500 employeesUsed the software for: 6-12 months. “Ease of use when juggling multiple campaigns, creatives, times, etc. Setting up a basic campaign, flight, or multiple creatives in one zone was very easy once everything on the backend was implemented properly.“ December 9, 2021 CC Carter C Customer Success ManagerOnline Media, 51 - 200 employeesUsed the software for: 6-12 months. “Reports don't allow for much customization, and scheduling reports can be tricky.“ December 22, 2021 DK Daniel K Director Ad Operations & ProgrammaticEntertainment, 51 - 200 employeesUsed the software for: More than 2 years. “From an API perspective there are many powerful tools available for engineering teams to access again providing great flexibility in what a team is able to create“ February 9, 2021 ER Eashen R Head of ProgrammaticMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months. “The reporting is quite basic, and the costs are extortionate based on our model in game.“ December 10, 2021 EW Ed W Marketing ManagerBanking, 1,001 - 5,000 employeesUsed the software for: Less than 6 months. “From the point of running a proof of concept test, it was easy to integrate with our existing systems and moving over to Kevel's fully supported product was minimal effort on our side, which made for a smooth, effective rollout.“ February 17, 2021 ER Eashen R Head of ProgrammaticMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months. “It's a bit clunky and the UX isn't as good as many SSP / Ad servers in the market.“ December 10, 2021 DA Daisy A Campaign Performance ManagerMarketing and Advertising, 201 - 500 employeesUsed the software for: 1-2 years. “Online guides are full of information to support day-today queries“ February 10, 2021 JP Jessica P Staff Software EngineerFinancial Services, 501 - 1,000 employeesUsed the software for: 6-12 months. “There are still some disconnects between their UI and API.“ December 10, 2021 ## Showing most helpful reviews Showing 1-25 of 49 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Joshua H. Software Engineer Furniture Used the software for: 2+ years ### "Perfect for a marketplace looking to add an internal promotions feature" December 4, 2018 5.0 Adzerk provides an ad-engine-as-a-service, along with budget tracking and analytics and all the rest. It plugs in perfectly to permit marketplaces to create their own promotion and boost features without needing to build their own ad server. And you can track impressions and clicks and then generate reports for your own users through Adzerk as well. Since everything is accessible via the API, even the creation of new advertisers and ad programs, we were able to build our feature to be completely self-service for our users. Adzerk allowed us to quickly create a new revenue stream and immediately paid for itself. Pros Most ad engines are built to place blobs of HTML in iframes or similar constructs. They're fine for display ads around the internet, but useless if you're trying to create your own internal advertising and promotion system. Adzerk provides a well-documented, unopinionated API that is happy to return JSON objects instead of HTML, permitting you to easily make use of it internally to create your own white label feature. It fill exactly the gap that we needed and has plenty of additional functionality (more complex decision making rules, bidding models, etc.) for potential expansion and refinement down the road. Cons The object hierarchy and terminology can be complex and confusing. Figuring out how to map your own data model and use case to Adzerk's can take a little while and a bit of experimentation. They were quite responsive to our requests and questions during the setup and integration period, which helped us overcome this issue. Review Source Rémi D. Senior Director, Consumer Products Music Used the software for: Less than 6 months ### "Easy API-based integration, well built platform, great engineering support!" December 7, 2019 5.0 At TouchTunes, we run music promotions and ads on a network of over 65,000 digital jukeboxes in bars, restaurants and other social venues across North America and Europe. Patrons can also be the DJ and control these jukeboxes by installing the TouchTunes mobile app on their iOS and Android phones. Downloaded over 8 Million times to date, patrons can receive free credits to play the jukebox, notably from promotional music campaigns. We needed an ad platform that would allow us to integrate quickly and seamlessly with these various devices, at the API level, and that would scale to handle the typical peak traffic on busy Friday nights. The Adzerk team has been a great partner during integration, understanding our special use cases, recommending various implementation options, and always just a Slack message away answering engineering questions in real time! Pros Adzerk's APIs allowed us to do almost everything we needed. This made the migration from our previous ad platform super easy. The APIs are well documented, unlike any other competitors evaluated. The web Management UI is simple, responsive and gets the job done. Changes are reflected in near real time in ad serving. Same for reporting. From discussions with their engineers, their backend is built to scale and it shows, their ad serving APIs are incredibly fast. Cons It would be nice to have permission levels on the web Management UI. The Management UI has a Creative Template feature allowing you to create addition input fields for a creative. This is great, I wish they had more options to validate user input (dropdowns, min/max, regex matching perhaps, etc). Review Source VR Verified Reviewer Global IT Director, Flow IT & Global Stds Team Lead, Robotic Process Automation Used the software for: Less than 6 months ### "Intriguing idea for a software platform but doesn't deliver performance" April 8, 2018 2.0 Unfortunately we received minimum benefits although it was a great concept. Pros I like the technical approach to being able to place your own ads and manage them on your website. The interfaces set their business model apart in terms of independent setups and administration of ads. Cons Unfortunately it just doesn't deliver in terms of performance and uptime. We can't afford for it to not do this consistently. Review Source Response from Kevel October 9, 2018 We're sorry you didn't find the performance you were looking for. We have very few clients with performance/uptime issues, so would love to chat more about your particular use case and what type of performance you were ideally looking for. We are available to chat at marketing@adzerk.com. We hope in the future we can find another way to form a partnership. Lance J. CEO Marketing and Advertising Used the software for: 2+ years ### "Adzerk Review" February 12, 2019 5.0 We've worked with the Adzerk team from the beginning - I cannot believe it's been 10 years! I've known the reps from as far back as his days with The Lounge network. He leads a team of true professionals that are knowledgeable, attentive and puts out a great product that's always growing and adapting to the market. Pros Ease of use and unmatched customers service. The team is very responsive to any questions or concerns that we've had over the years. The product is solid. Cons I really don't have too much from a negative standpoint that I can think of. A limited client side UI would be helpful for some of our clients though. Review Source VR Verified Reviewer Web Developer Internet Used the software for: 2+ years ### "Great API and reporting tools, great for custom-built solutions/marketplaces, but slightly buggy UI" September 21, 2018 4.0 Pleasure to work with. When issues arise they're resolved quickly. They're constantly improving their product. Pros \- Great API that has become much more reliable since we started using it years ago - Very reliable delivery, even when the management console is down, the ads continue delivery - Amazing reporting tools, including realtime stats - Easy-to-use and extend JS library - Responsive and thorough support team Cons Discrepancies between UI 1.0 and 2.0 sometimes make work difficult. Various errors without explanations are difficult to understand and work around. Review Source VR Verified Reviewer Physical Product Compliance Analyst Internet Used the software for: 2+ years ### "GREAT TEAM!" December 4, 2018 5.0 Super positive experience with Adzerk. The platform is MUCH easier to use / navigate than the behemoth enterprise platform we used previously. And the Adzerk team is AMAZING! Pros What I like most about Adzerk is the employees. Everyone I have worked with on the support team has been incredibly helpful, patient, and attentive. Cons Not a perfect fit for our eeds but they seem to be adding feature enhancements frequently. Review Source Alejandro F. COO Marketing and Advertising Used the software for: 1-2 years ### "Adzerk - a great ad server partner" February 3, 2019 5.0 Adzerk has allowed us to focus our time on building the business side of our company. We have plugged in their ad server with a unique configuration and saved a lot of time and effort doing so, confident that portion of our tech stack is in good hands. Pros Adzerk's stack is easily customizable, allowing you to set up your configuration to fit specific business needs. Overall, a very reliable product led by a great team. Cons Some reporting features that include looking at segments of a campaign are currently unavailable for reporting. Other than that, Adzerk has it covered. Review Source VR Verified Reviewer Director, Ad Operations Entertainment Used the software for: 6-12 months ### "Simple to set up campaigns and great customer support, but prefer the old UI" November 27, 2018 4.0 I have had a good experience with AdZerk thus far as they have met most of our needs. Pros Setting up campaigns is pretty simple once you get used to using it. I preferred the old UI, so I still use it most of the time. The look and feel was much more aesthetically pleasing and easier on the eye. I also like the dashboard and the hierarchy makes it easy to drill into flights and creatives within campaigns. The support team is excellent in that they are very responsive, clear and helpful. Cons They do not have an easy way of hooking up programmatic solutions to their platform. The minimum number of impressions needed to do so is astronomical. Review Source Jake C. eCommerce Analyst Internet Used the software for: 1-2 years ### "Excellent & Reliable Tool for Custom Solutions" December 1, 2018 5.0 Adzerk has exceeded expectations in meeting all of our needs so far, no real complaints. Give it a try! Pros This console delivers rock-solid reliability in ad delivery, never had an issue with ads not being delivered once. It suits our purpose well and is headache-free, which is what I look for in any software products that we use. Oh yeah, it's also EASY to use. That's the best part, it just works, and it works well. They are available for Slack support chat which is a great thing in this day and age. Cons UI has a few bugs, some have been worked out, some have not. They aren't really that debilitating at all, but they are there and I have to list something here :) Review Source John B. Founder and CEO Computer Software Used the software for: 6-12 months ### "Adzerk is exactly what my client needed: API-first ad serving." March 2, 2018 5.0 Pros When we found Adzerk, it was the perfect fit for what my client needed. The team at Adzerk worked with us to answer all our questions and helped us get going-- thanks Dylan! My client is delighted and impressed with their new advertising capabilities. Cons The old UI was difficult to get to what you needed. The new UI was recently released, but this is still the area that could use most improvement. Review Source HS Hannes S. Engineer Financial Services Used the software for: Less than 6 months ### "Kevel Review" February 25, 2021 4.0 Super helpful team that can help with everything from technical questions to user support Pros Unopinionated, feature rich and performant Cons No user management, somewhat hard to organise a lot of campaigns Alternatives considered [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) Reason for choosing Kevel The API, vast amount of features and unopinionated, no dependencies (in terms om SDKs etc.), and performance Review Source VP Victoria P. Director of Sponsorships Leisure, Travel & Tourism Used the software for: 2+ years ### "Adzerk Surpasses Expectations" November 27, 2018 5.0 My company's experience with Adzerk has always been exceptional. Our company has depended on them for many years, and when you are lucky enough to find a company like Adzerk, you appreciate how good you've got it. Adzerk goes above and beyond to help whenever help is needed. Their exemplary service, thorough follow-up, and level of professionalism sets the bar high! Pros The software is simple for a novice to understand yet has all the bells and whistles that experts need. Cons The software suits our companies purposes perfectly. Review Source JP Jessica P. Staff Software Engineer Financial Services Used the software for: 6-12 months ### "Good product, great service" December 10, 2021 5.0 Pros Kevel are very supportive of their adopters. We meet with them regularly to discuss our evolving integration. They have a good feature set for selecting and ranking ads. Cons There are still some disconnects between their UI and API. Review Source ER Eashen R. Head of Programmatic Marketing and Advertising Used the software for: 6-12 months ### "Great piece of software, but high fees." December 10, 2021 4.0 Great, but having to find workarounds for some of the capabilities. I would recommend if I moved elsewhere to another business, as long as the business model fit the associated pricing model. I think there should be more pricing models, possibly just a tech fee. Pros I really like the ad serving and capabilities of Kevel, it can do what you need of a piece of software. Cons It's a bit clunky and the UX isn't as good as many SSP / Ad servers in the market. The reporting is quite basic, and the costs are extortionate based on our model in game. Review Source IZ Ivanna Z. Site Coordinator Entertainment Used the software for: 2+ years ### "Great Targeting Solution" March 23, 2021 5.0 Pros The Geolocation feature is great, help target the customers better. Cons The user interface is not as intuitive as it could be and making mistakes sometimes is easy. Review Source ML Michael L. Product Manager Furniture Used the software for: 6-12 months ### "Kevel Review" December 7, 2021 5.0 Pros The support and onboarding is amazing. They are always there for you when you need them. Cons I would like to see more comprehensive user dashboard specially for generating reports. More visuals would be great. Review Source RY Rachel Y. Email Specialist Cosmetics Used the software for: 1-2 years ### "Easy to load ads" December 6, 2021 4.0 Overall, very efficient Pros I like that Kevel service is so personalized, ads are easy to load and manage within the UI. Cons With that said, there is a learning curve. I would probably need training in order to do more than simply create ads and edit flights Review Source DK Daniel K. Director Ad Operations & Programmatic Entertainment Used the software for: 2+ years ### "Flexible solution but needs to be more future thinking" February 9, 2021 4.0 Overall we have had solid customer service from the Kevel team and maintain a strong relationship. I do wish that the team has been faster with product improvements though, there have been features that we have been requesting for years that are table stakes with other platforms (eg. avails ) so I would love to see the team move faster in the future Pros I think Kevel is great at providing tools to help build custom ads and custom ad experiences. This versatility is key in helping publishers create very unique ads that can help protect a user experience or provide a very high quality ad experience on publisher properties. From an API perspective there are many powerful tools available for engineering teams to access again providing great flexibility in what a team is able to create Cons While the platform is very powerful it is lacking in usability non engineering users (such as trafficking teams). Many features such as advanced reporting and creative template creation are not available in the UI and require additional work to access through accessing APIs and log level reporting. Supporting the software requires continuous engineering support so its important for teams to plan accordinly. Review Source Response from Kevel December 20, 2021 Thank you Daniel for your thorough feedback and for being a long-time Kevel customer. We're so glad that you enjoy the product, and we hear your concerns. Since you posted, we have released many new features over the past year dedicated to improving the usability of the UI. For instance, we have sped up the app, added more reporting, and allowed for creative template creation within the UI, amongst other small changes to improve the user experience. Please let us know if there are other frustrations you continue to have. WB Weston B. Webmaster Publishing Used the software for: 2+ years ### "Adzerk is a pretty solid digital ad serving platform overall" May 20, 2020 5.0 I use Adzerk every day, and my overall experience with Adzerk is good. Adzerk has helped us accomplish our advertising goals, and I look forward to continuing to use Adzerk. As we continue to grow as a company and expand our digital advertising offerings, Adzerk has continued to meet our needs. Pros The product is easy to use and setup. Implementing different ad types and sizes was easy on our four company websites and in our email newsletters. Creating and managing campaigns, flights, and creatives is easy once you figure out where things are located in the system. There are plenty of options that can be configured on campaigns. The different APIs could be very useful in custom applications. We haven't used the APIs yet, but I foresee us using them in the future for custom applications. Cons Inviting users to view their ads in the system needs a little more work in my opinion. I have had multiple users complain about the reporting part they have access to not working very well or lacking features for reporting. I know a nice feature would be a metric for the viewability (did someone see it on the screen) of an ad in an application. I know some of clients ask for this metric, but we don't have it to give to them. Review Source JB Jenna B. Director, Marketing & Digital Ad Operations Marketing and Advertising Used the software for: 2+ years ### "User friendly with exceptional client service" January 31, 2019 5.0 I have loved Adzerk since the day we implemented their system. It was miles beyond the original technology our business had been using prior and the customer service is absolutely outstanding. Patient, Kind (regardless of the complexity of your question), Knowledgeable and most importantly VERY quick to reply to support inquiries. We are big fans. Pros We mostly utilize Adzerk for our standard display advertising campaigns. What I love is how easy it is to upload and duplicate assets as well as how clean the interface is aesthetically. The conversion tracking feature has been very helpful in client win-back and renewal meetings. We appreciate how simple of a setup a campaign/flight can be as well as some of the more intricate options that are available for those more difficult, heavily targeted campaigns. The UI is easy enough to accommodate a newer Ops hire and offers more in-depth optimization tools for the experts. The extensive knowledge base has also been an extremely useful resource for everyone in between in an ever evolving space. Cons For the sake of mentioning a Con for validity, there a few small glitches that I know are being worked on as we speak. One example in particular is having to pad each individual flight by a certain impression percentage each month to be certain they fully deliver via the reporting tool, even though at the campaign level the status bar indicates we are pacing correctly. Again a very minor issue with a manageable work around in place. Review Source KL Kristyn L. Director Of Ad Operations Marketing and Advertising Used the software for: 2+ years ### "AdZerk For Your Business! " December 3, 2019 4.0 The customer service team really goes above and beyond to ensure that your issues are resolved quickly and effectively. This has been extremely important to us as we are a small team and having additional resources available to troubleshoot and resolve matters has proved invaluable. Pros I like the many options for how to manage your inventory. Daisy chain ordered, header bidding, optimized - there are different selections that help monetize best for your business needs. Also, there are a lot of customizations you can make within the campaign setup and header code that provide unique solutions. Cons I find it a challenge to run responsive tags such as Adsense or others within AdZerk. There isn't an ideal way to do this which is less than ideal as the alternative is to run these tags hardcoded which limits your ability to manage inventory within your ad stack and overall sales forecast. Review Source DN Daniel N. VP Engineering Marketing and Advertising Used the software for: 6-12 months ### "Kevel has been great to work with! Customer Support team is phenonmenal" December 6, 2021 5.0 Pros It had all the features we required for our business and met the goals for implementation w/ a 3rd party ad server. It was very hard to find something that aligned with what we needed. The API docs were well written which helped speed the integration. Cons There are missing features like the ability to count unique users in the analytics. We also had to write our own metric tracking. There was no out of the box library for capturing impressions on an ad, so we had to write our own scripts to track ad impressions (still used their API to capture the data point) Reason for choosing Kevel Kevel seemed to have the most flexibility in how / when we serve ads, reasonable price point, and a great customer service team. Review Source VR Verified Reviewer Senio Front-End Engineer Computer Software Used the software for: 2+ years ### "Full featured product with great customer support" May 29, 2019 5.0 My experience to date has been pleasurable. I know if there is anything that doesn't line up with my expectations, there is a great support team to help work through it. Response times via email were never more than a day, and if further discussion was necessary, it was easy to schedule a phone call (often including time to speak with lead engineers). At times there was a little extra heavy lifting. Whereas a feature may already exist with another platform, we had to define requirements and hope it can be completed. In most cases I would say this process was a mere speed bump in development. The time implications were offset by the ability to have a say in the resulting product, and potentially customize to our specific needs. Pros I liked most that the support was very personable and timely. Additionally, Adzerk were very open to new feature requests when certain functionality that we needed did not exist. Cons The product seemed to often live in the shadow of larger products (/product i.e. dfp/gam). Documentation and features may have lagged a bit behind ad servers with a larger user base, or engineering resources. Review Source AS Adam S. VP, Performance & Product Marketing and Advertising Used the software for: 2+ years ### "Great Product" December 12, 2019 5.0 Great people who have worked with us over the years answering questions on how we can improve our ad serving using their products. Pros It's one of the best products for non programmatic ad serving. You have the ability to fully customize your ad response to complete your user experience which allows for you to have completely native ads. If you know what you're doing in the ad space it gives you something you won't be able to do with DFP/GAM. The more creative you are, the better this product will be for you. I highly recommend it for any team that does a direct sales or performance based advertising. Cons There are two cons and one is easily something you can overcome. The first is if you strictly use their UI, it can be a challenge, but you have the ability to do everything via API if you prefer. The second is if you strictly intend to use this product programmatically you won't be experiences the real benefits but in no means will you be going wrong. Review Source JS Josh S. CTO Internet Used the software for: 2+ years ### "Easiest and Fastest way to Implement your own Native Ad Server" February 27, 2019 5.0 Pros When starting Spoutable we looked at many different Native Ad Servers as a Service companies. We are still very happy with our choice years later. It was very fast to get up and running. We have since integrated with other platforms and Adzerk is still the easiest to integrate with. The support has been great. They continue to update their platform with new features. It just works. Cons It doesn't do 'everything' in the ad world. Its focused on native and it does that really well. Its not a video player or video ad server or meant for traditional display advertising. If you are looking to build a full stack its a very strong piece of the puzzle but its a piece and not the whole puzzle. Review Source Similar Products Featured ## Related categories [Ad Server](https://www.capterra.com/ad-server-software/)