--- title: "Kevel Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Kevel Software - reviews, pricing plans, popular comparisons to other Ad Server products and more." source_url: "https://www.capterra.com/p/170897/Kevel/" page_type: "product" language: "en" --- # Kevel Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Kevel ## What is Kevel? Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more. We are committed to helping publishers drive new revenue and take back the Internet from ad tech giants like Google, Amazon, and Facebook. ## What is Kevel used for? [Ad Server](https://www.capterra.com/ad-server-software/) Overall rating Based on 49 user reviews Reviews sentiment Positive 96% Neutral 2% Negative 2% Contact vendor for pricing Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Kevel?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://kevel.co&name=Kevel) ## Kevel Overview Updated August 2026 AI summary Kevel provides a customizable ad server platform for businesses of all sizes looking to manage and optimize digital advertising campaigns. It offers features such as ad inventory management, A/B testing, conversion tracking, campaign analytics, and support for various ad formats including native, video, and mobile. Kevel is available as a cloud-based and cross-platform solution, with API access for deeper integration. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Kevel 4.6 (49) VS. [### wetracked.io](https://www.capterra.com/p/10028367/wetracked-io/) [5.0 (205)](https://www.capterra.com/p/10028367/wetracked-io/reviews/) Starting Price Contact vendor Starting Price $49 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (49) Ease Of Use 4.9 (205) Value For Money 4.3 (39) Value For Money 4.8 (203) Customer Service 4.8 (45) Customer Service 5.0 (203) ## Kevel alternatives [Taboola](https://www.capterra.com/p/156009/Taboola/) [4.5 (68)](https://www.capterra.com/p/156009/Taboola/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156009/Taboola/) [Outbrain](https://www.capterra.com/p/140446/Outbrain-Amplify/) [3.9 (32)](https://www.capterra.com/p/140446/Outbrain-Amplify/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 69% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/140446/Outbrain-Amplify/) [Genius Monkey](https://www.capterra.com/p/233827/Genius-Monkey/) [5.0 (12)](https://www.capterra.com/p/233827/Genius-Monkey/reviews/) Starting price $5000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/233827/Genius-Monkey/) [Feathr](https://www.capterra.com/p/199093/Monetization/) [3.3 (3)](https://www.capterra.com/p/199093/Monetization/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 67% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/199093/Monetization/) [View all alternatives](https://www.capterra.com/p/170897/Kevel/alternatives/) ## FAQs about Kevel Overview ### Which roles and teams benefit most from Kevel? Kevel is most used by product managers, software and data engineering teams, and ad operations leaders building custom advertising experiences. Marketing, account, and customer success teams use it to manage campaign delivery and performance, while executives rely on its flexibility to launch monetization strategies and scale ad-driven products. Answer based on 49 reviews Overview ### What company size and industries is Kevel built for? Kevel is built mainly for small businesses, which make up 68% of reviewers, especially in Marketing and Advertising at 25%. It also serves midsize companies at 17% and enterprises at 15%, with notable use in Internet and Financial Services, for teams building a server-side ad server. Answer based on 49 reviews Features and Usability ### What are the key features of Kevel? Kevel offers behavioral targeting, personalization, and website visitor tracking for audience-based ad delivery. It also includes ad inventory management, campaign management, and advertising management, plus A/B testing, campaign analytics, reporting & statistics, and conversion tracking. Additional capabilities cover geotargeting, API access, and native, mobile, banner, rich media, video, and newsletter/email ad serving. Getting Started and Support ### What training and onboarding options does Kevel offer? Kevel provides in person training, live online sessions, and documentation to help teams get started. In person training supports direct instruction, live online sessions allow guided remote learning, and documentation gives written reference material for setup and ongoing use. Answer based on 3 reviews Getting Started and Support ### What customer support options does Kevel offer, and how do users rate the experience? Kevel offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live representatives, and chat. Users generally describe support as responsive, helpful, and quick to reply, with email responses often arriving within a day. Some mention documentation gaps, limited self-serve training, and slower progress on requested product improvements. Answer based on 12 reviews Features and Usability ### How easy is Kevel to use? Kevel works well for teams that need flexible ad serving, but it takes some learning at first. Marketing teams and ad operations users often find campaign setup, asset duplication, and daily management straightforward, while engineering-heavy or custom integrations can make navigation, troubleshooting, and terminology harder for new users. Answer based on 16 reviews Features and Usability ### Is Kevel's interface easy to navigate? Kevel offers a generally clean, usable interface for campaign management, though some areas feel clunky or inconsistent. Ad operations teams often like the dashboard, campaign hierarchy, and asset management, while non-technical users may need time to learn groups, flights, and editing paths, especially when advanced features rely on APIs. Answer based on 15 reviews ## Features AI summary Based on 287 Ad Server reviews Capterra reviewers highlight these as the features that matter most when selecting an ad server: - **Click Tracking** (**46%** of reviewers rated this feature as critical) - **Campaign Analytics** (**43%**) - **Performance Metrics** (**47%**) Kevel includes **Campaign Analytics** and **Performance Metrics**, giving teams visibility into campaign results and the data needed to monitor delivery, engagement, and overall ad effectiveness. However, it does not offer **Click Tracking**. With **Campaign Analytics** and **Performance Metrics**, businesses can evaluate campaign outcomes more clearly, spot performance trends, and make better advertising decisions over time. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Ad Inventory Management Manage advertised inventory that is featured and tracked across marketing campaigns Ad Optimization Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. Advertising Management Manage advertising space and its sales within your network or publication API Application programming interface that allows for integration with other systems/databases Banner Management Manage digital banner ads on company websites or affiliate partner websites Kevel 17 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Ad Inventory Management: Manage advertised inventory that is featured and tracked across marketing campaigns - Ad Optimization: Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. - Advertising Management: Manage advertising space and its sales within your network or publication - API: Application programming interface that allows for integration with other systems/databases - Banner Management: Manage digital banner ads on company websites or affiliate partner websites - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Mobile Ad Serving: Self-serving platform to help advertisers manage their ads on apps or mobile web. - Native Ad Serving: Ads served to users as part of the flow of their online browsing experience. - Newsletter/Email Ad Serving: Newsletter/Email Ad Serving - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Rich Media Ad Serving: Type of ad serving that helps add placements and serves ads that contain multiple files like video, audio, or image. - Video Ad Serving: Ads displayed directly within a video player --- Features 4.2 (49) 4.2 Based on 49 reviews ## Pricing Value for money 4.3 (39) Value for money 4.3 (39) 4.3 Based on 39 reviews ## Support, customer service and training options Customer Service 4.8 (45) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (45) 4.8 Based on 45 reviews ## User reviews Overall rating 4.6 Based on 49 reviews Filter by rating 5(31) 4(16) 3(1) 2(1) 1(0) Mentioned topic Sorted by most recent CC Carter C. Customer Success Manager Online Media ### "Great ad serving capabilities and fantastic customer support" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 22, 2021 Overall, Kevel has helped us build out our advertising capabilities, and the customer service team has helped us learn and improve on how we serve our ads. Pros We use Kevel to serve ads on on multiple sites. Having one platform for all of our advertisers, campaigns and reporting is a huge benefit. The user interface has a small learning curve, but once you understand how to use it, it's very easy to navigate. This is the first time we've used an ad server, and the team was friendly and helpful as we got it set up. The ongoing support is also great, and the team helps us solve problems quickly. Cons There's more to be desired with Kevel's reporting capabilities. Reports don't allow for much customization, and scheduling reports can be tricky. There are also some more basic metrics we track that are not accessible through the platform - we typically have to download reports and perform calculations on our side. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PL Phillip L. Product Manager Financial Services ### "Great easy to use product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 13, 2021 Kevel has been great and we've been very impressed with their product and level of support. Pros How easy it was to set up and integrate into our mobile app. Cons Needs more variety of templates for ad serving. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PJ Piper J. Cofounder Marketing and Advertising ### "Kevel has made a world of difference for us" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 10, 2021 Kevel has helped us solve one of our greatest business challenges, we're very grateful for the tool and excited to continue to build on it. Pros The Kevel support team has been extremely helpful as we integrated with our system, and the ability to serve digital ads across our network of publishers has been incredible. The insights we receive and our ability to customize ad campaigns are great. Cons There is some basic information that isn't accessible without parsing the log data which is inconvenient but not the end of the world. Reasons for choosing Kevel Ultimately, Kevel offered more of what we needed and had incredible support. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JP Jessica P. Staff Software Engineer Financial Services ### "Good product, great service" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 December 10, 2021 Pros Kevel are very supportive of their adopters. We meet with them regularly to discuss our evolving integration. They have a good feature set for selecting and ranking ads. Cons There are still some disconnects between their UI and API. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ER Eashen R. Head of Programmatic Marketing and Advertising ### "Great piece of software, but high fees." 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 December 10, 2021 Great, but having to find workarounds for some of the capabilities. I would recommend if I moved elsewhere to another business, as long as the business model fit the associated pricing model. I think there should be more pricing models, possibly just a tech fee. Pros I really like the ad serving and capabilities of Kevel, it can do what you need of a piece of software. Cons It's a bit clunky and the UX isn't as good as many SSP / Ad servers in the market. The reporting is quite basic, and the costs are extortionate based on our model in game. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JP John P. Data engineer Computer Software ### "Level Review" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 December 10, 2021 Pros The api documentation was useful for development. Cons Too many api endpoints do similar things. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Digital Marketing Specialist Marketing and Advertising ### "Easy to use when dealing with multiple ads or campaigns" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 December 9, 2021 Pros Ease of use when juggling multiple campaigns, creatives, times, etc. Setting up a basic campaign, flight, or multiple creatives in one zone was very easy once everything on the backend was implemented properly. Cons The software itself is more complicated when wanting to implement more targeted features. Granted, this would also have to do with how your own data was implemented with the software. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AM Ashley M. Social Medi Media Production ### "Great product for running our ads" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 December 9, 2021 Pros Very smooth interface and the team is awesome and super helpful! Cons There is not much that I did not like, this is a great product! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ML Michael L. Product Manager Furniture ### "Kevel Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 7, 2021 Pros The support and onboarding is amazing. They are always there for you when you need them. Cons I would like to see more comprehensive user dashboard specially for generating reports. More visuals would be great. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RY Rachel Y. Email Specialist Cosmetics ### "Easy to load ads" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 December 6, 2021 Overall, very efficient Pros I like that Kevel service is so personalized, ads are easy to load and manage within the UI. Cons With that said, there is a learning curve. I would probably need training in order to do more than simply create ads and edit flights Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/170897/Kevel/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [wetracked.io vs Kevel](https://www.capterra.com/compare/170897-10028367/Kevel-vs-wetracked-io)