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Open-source ad serving software for online ad serving, campaign management, campaign performance tracking and reporting.
Easiest and quickest way to start advertising in your website on low cost.
Pros: It's free and open source, then you have almost no cost on start serving ads on your website. If you have a good team of developers you can customize it and have new features.
Cons: Being free and open source have also some cons. The dependence of wait for community updates to fix issues and security problems maybe can impact your business.
Overall: Serving ads on my sites for more than 7 years on low cost