# TargetX Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is TargetX the right Higher Education solution for you? Explore 20 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/170934/Recruitment-CRM/reviews --- TargetX 4.3 (20) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of TargetX Ease of use 4.2 Customer Service 4.3 ## Showing most helpful reviews Showing 1-20 of 20 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Michael A. Salesforce Administrator Music Used the software for: 2+ years ### "Solid product that does what we need it to do. " March 8, 2018 4.0 Pros Flexible product, integrates with Salesforce so can use all of the features of Salesforce, so any Salesforce admin can pick it up eventually. Cons It can be confusing for new users to learn the TargetX side of it. The upgrades can be a pain as they are released roughly every 30 days and its tough for our groups to test that quickly. Review Source TH Timothy H. CEO Information Technology and Services Used the software for: 2+ years ### "TargetX was the Premiere Admissions Software for Salesforce " May 15, 2023 4.0 TargetX still provides a great Admissions Platform on Salesforce. Their Customer Service is very good. Implementation teams are very easy to work with. Pros TargetX replaced a clunky admissions and application process from a huge Higher Ed company that was bleeding clients. TargetX was the innovator in the space of Admission on Salesforce.Oh, I can't forget, TargetX does email better than all the others - including Marketing Cloud. ANd the cost is included!!!! Cons TargetX WAS the best. Two main factors have hampered them. 1. Salesforce has created Education Cloud. With their R&D money, TargetX is getting left in the dust. 2. Liaison's purchase of TargetX has reduced their focus on making the TargetX platform the best. Review Source LB Loreli B. Admissions Coordinator Higher Education Used the software for: 1-2 years ### "Slow to get Problems Solved" May 3, 2018 3.0 We utilize TargetX as the CRM for our Applications to our programs. Pros I enjoy the dashboard capabilities as well as the appearance of the CRM. Other than that there's not much else. Cons There are a lot of restrictions when pulling reports, a lot of bugs that needs to be worked out each time a new release was implemented, and customer service is very slow to respond most of the time. Review Source RD Robert D. Director of Information Management Services Higher Education Used the software for: 2+ years ### "The people at TargetX are very easy to deal with. " March 15, 2018 4.0 Improved admissions recruiting and tracking. Pros Out of the box, the product meets the bulk of our needs. Being built on Salesforce it is very easy to extend the capabilities. Release update procedures and documentation have improved a great deal since 3 years ago and quarterly releases are much easier to install. Support is very helpful and I've often received help from support that would have required paid consulting from other vendors. The software we purchased came bundled with Informatica for ETL task, primarily data imports. TargetX provides and maintains the import specs to handle various common imports such as the Common App and SAT scores. Their support implementing those imports has been very good. We recently implemented their tool for creating spec based applications and review processes. We chose to use their consulting services for the implementation and they were extremely organized and efficient in their approach. I was impressed. Cons I would like to see them accelerate the process of being compatible with SalesForce's relatively new Higher Education Data Architecture. Review Source VR Verified Reviewer Assistant Director, Operations and Data Management Higher Education Used the software for: 2+ years ### "Quality Higher Education focused CRM" April 26, 2019 4.0 Pros Built on the Salesforce Platform which has many benefits Customized and well thought out packages/solutions designed for higher educations Company values and is responsive to customer feedback and uses feedback to improve the product Cons Customer support response time can be slow and occasional non-answers Limited out of box support regarding standard Salesforce patches, notices, and updates Review Source Mark D. Director of Operations & Data Management Higher Education Used the software for: 2+ years ### "Solid product that has a ton of features and potential. " March 8, 2018 4.0 Pros Innovation and new features are added regularly. Highly customizable based on our business needs. Many options for end users, records, and administrators. Cons Can be overwhelming for CRM manager to handle all the requests and issues that can pop up. Documentation can be difficult to track. Review Source TR Tara R. Webmaster/SEO Specialist Higher Education Used the software for: 1-2 years ### "TargetX is a game changer" January 6, 2022 4.0 We are able to track communication and retention with each student from the moment of their first interaction with our institution. Pros I worked with setting up the email templates. The emails were easy to set up and customize. You could use the provided templates or you could customize them to your specific needs. Cons I did not like not being able to customize the email's html as a whole. You had to do it in sections. Review Source VR Verified Reviewer senior staff Used the software for: 1-2 years ### "Satisfied" July 6, 2018 5.0 the recruitment team has easy work to get the required candidates due to this software Pros recruitment CRM is available on mobile phone and tablets hence this enables the user to move from one location to the other with the data. the customer service provides future solutions with product upgrade to enable users stay ahead of the competitor The software also stores social media information for example Facebook and twitter this eases the communication between institution and the client It supports large file storage for candidates/ clients Cons the Pricing of Recruitment CRM annual subscription is at high cost at least it should be lowered so that small institutions can easily afford the annual subscriptions Review Source VR Verified Reviewer Director of Information Technology Systems Higher Education Used the software for: 2+ years ### "Love using TargetX CRM" September 4, 2018 4.0 Pros East of use and setup was a plus and the fact that it ran on Salesforce was an added bonus. Cons Event module needs a little more work to allow you to do more custom data collection. Review Source Charles M. Web Designer Used the software for: 6-12 months ### "one of the best" April 1, 2018 5.0 Pros I loved having chosen Recruitment CRM, their work is one hundred percent impeccable and the attention they provide was my favorite part, currently it is difficult to find companies like this but this was definitely one of the best. Cons Personally I have nothing negative to say about this company, everything was excellent and I would not tire of recommending it, it will always be my first options Review Source JM Jay M. AVP for Enrollment Services Education Management Used the software for: 2+ years ### "the CRM has been a game changer that has allowed me to transform my recruitment process." March 12, 2018 5.0 the ability to track all of my application sources. prior to Target X all my applications were stealth. I am also now able to move beyond excel hell for events. Pros I consistently use events, email, reports, dashboards and I love Schools App. There is something empowering in being able to set up and execute your own emails. Cons learning curve is steep. It took me a while to get where I am in terms of proficiency. It was almost a year before I was able to get completely comfortable. I think the issue was some of the naming conventions. Review Source AP Andrew P. Dean of Admissions and Financial Aid Used the software for: 2+ years ### "This product is excellent and has allowed our operation to jump forward in capabilities." March 8, 2018 5.0 Pros I like the flexibility and the self-administration of the software. This flexibility has allowed our team to roll out the software to both our admissions and our financial aid teams. Cons I wish there were more opportunities to engage in helping to direct future development of the software. Review Source America C. Web Designer Used the software for: 6-12 months ### "Great job of Target CRM " April 7, 2018 5.0 Pros Great job of Target CRM I am really happy with the result obtained and very satisfied with the services that I offer, undoubtedly one of the best in terms of customer relationship management. Cons I really do not have any complaints to give, I'm very happy with the services that I offer Salesforce, I recommend it 100%, they will not regret working with her. Review Source LD Lauren D. Administrative Specialist Education Management Used the software for: 1-2 years ### "We have had an intense learning curve while implementing this product." March 9, 2018 4.0 Pros Each piece is built for customization and is very flexible to fit our needs. We have had the opportunity to learn a new system that automates many processes saving staff time and improving productivity. Cons With customization comes the curse of hindsight being 20/20. In the beginning we ran into a lot of moments where we were trying to use the system and were told that support couldn't help us because it was beyond our scope of work. Review Source CH Cindy H. V.P. of Enrollment Management Education Management Used the software for: 1-2 years ### "Implemented Recruitment with no issues, but still struggling to implement the online application." March 8, 2018 4.0 You need someone that understands salesforce to implement effectively. We hired someone with specific Salesforce experience so we can utilize the tool to its fullest potential. Additional staffing is not ideal when needing to implement software. Pros Provides a lot of robust features for recruitment purposes and allows for customized communication plans. Automates communications with our prospective students and our recruiters. Review Source BF Brian F. Admissions Coordinator Education Management Used the software for: 6-12 months ### "A great tool for managing higher Ed applications" May 10, 2018 5.0 Easily interface and communicate with applicants to our school. Pros The amount of control we have over our applications and applicant experience is unmatched. This software gives built onto Salesforce gives us the ability to easily communicate with our applicants allowing a smoother application process. Cons The customer service can sometimes take a long period of time to respond to queries or to resolve issues. Review Source PF Patrick F. Tech Used the software for: 6-12 months ### "Good for enrollment and marketing" March 23, 2018 4.0 Pros Good quality Student information System that streamlines enrollment. It allows real time communication with leads. Integrated email marketing platform allows seamless communication and tracking. Cons Cost is high for what you get. The mass email system can be a bit buggy , it will work one day then not work the next day. Their email system could use an upgrade. Review Source JW Jessica W. Data Analyst Education Management Used the software for: Less than 6 months ### "Recruitment Planning" November 19, 2018 5.0 Target X makes reporting, planning, and helping students easier. Pros Target X makes the schools application and website entirely mobile friendly. Cons Nothing! Wish we would have switched to Target X sooner. Review Source CW Chris W. Student/Manager Used the software for: ### "Good but many restrictions." May 10, 2018 4.0 Good product with restrictions. Pros Appearance was appeasing and well-suited for our needs. Customer service was quick to answer the questions that the team came up with and were excellent communicators. The system was easy to setup as well. Cons Cost can be a factor for some here. We looked into it before ultimately settling somewhere else. Good experience but restricted in some of the things that you can do and information that you can get. Review Source JV Jose V. Systems engineer Used the software for: Less than 6 months ### "Great software" November 16, 2017 5.0 Pros A great extension that allows you to organize the windows to suit the public, has a minimalist design but is very interesting. Review Source Similar Products Featured ## Related categories [Admissions](https://www.capterra.com/admissions-software/)[Higher Education](https://www.capterra.com/higher-education-software/)