Vendor has not completed this information.
Visual IQ is the industrys leading provider of marketing intelligence
Good algorithmic attribution modeling tool
Pros: Methodology for attribution is solid and methodical, tool can be useful for showing attribution of different campaigns and tactics, though it's an expensive tool in what it provides.
Cons: Their models are somewhat limited and inflexible. The tool is quite expensive and others entering the marketing are bringing new innovations at a cheaper cost.
Powerful Market Intelligence Software
Pros: The level of marketing performance monitoring I got, albiet cross-functionally, was definitely acceptable with this software. The entire scope was successfully managed on many projects.
Cons: I think the interface could be a bit more visually appealing. However, just picking at straws, this is worth the money.