--- title: "Open Loyalty Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Open Loyalty Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more." source_url: "https://www.capterra.com/p/171121/Open-Loyalty/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # Open Loyalty Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Open Loyalty ## What is Open Loyalty? Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase Customer Lifetime Value. In the last seven years, we have helped 100+ enterprises from 43 countries build lifelong customer loyalty through gamified experiences and personalization. Global leaders like Heineken, JTI, limango, Intersport, or ALDO use Open Loyalty’s composable architecture to integrate powerful loyalty and gamification mechanics into their ecosystems efficiently, without the resource strain of building from scratch. Open Loyalty’s value proposition is built on three key pillars: 1) Increasing CLV: Gamified loyalty programs foster long-lasting customer behaviors instead of relying on one-time sales spikes. 2) Maximizing ROI: Gamification mechanics reduce dependence on discounts and other margin-eroding tactics. 3) Seamless integration: Open Loyalty’s API-first, composable architecture allows a seamless integration into the most advanced tech stacks for global enterprises. ## What is Open Loyalty used for? [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Gamification](https://www.capterra.com/gamification-software/) Top alternative Featured Overall rating Based on 15 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Open Loyalty?[Manage this product listing](https://www.g2.com/products/open-loyalty/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Open Loyalty 4.8 (15) VS. [4.9 (268)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting Price Contact vendor Starting Price $79 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (15) Ease Of Use 4.7 (2,892) Value For Money 4.7 (10) Value For Money 4.6 (1,628) Customer Service 4.7 (13) Customer Service 4.9 (1,431) ## Open Loyalty alternatives [Kahoot!](https://www.capterra.com/p/156399/Kahoot/) [4.7 (2,892)](https://www.capterra.com/p/156399/Kahoot/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156399/Kahoot/) [QuizHub](https://www.capterra.com/p/265871/QuizHub/) [4.8 (107)](https://www.capterra.com/p/265871/QuizHub/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/265871/QuizHub/) [Advantage Incentive Compensation Management](https://www.capterra.com/p/10031617/Advantage-Incentive-Automation/) [4.9 (37)](https://www.capterra.com/p/10031617/Advantage-Incentive-Automation/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10031617/Advantage-Incentive-Automation/) Highest Rated [CataBoom](https://www.capterra.com/p/246596/CataBoom/) [5.0 (3)](https://www.capterra.com/p/246596/CataBoom/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/246596/CataBoom/) [View all alternatives](https://www.capterra.com/p/171121/Open-Loyalty/alternatives/) ## FAQs about Open Loyalty Overview ### Which roles and teams benefit most from Open Loyalty? Open Loyalty is most used by product managers and product owners designing loyalty features, rewards, and customer journeys. CTOs, engineering managers, developers, and QA teams implement, test, and maintain program integrations. Marketing leaders, program managers, directors, and business analysts track campaign performance, define program rules, and align loyalty initiatives with business goals. Answer based on 15 reviews Overview ### What company size and specific industries is Open Loyalty built for? Open Loyalty is designed for enterprise organizations across retail, ecommerce, D2C, healthcare, sports, and similar industries. It is positioned for large companies that need a loyalty platform, as shown by its use among enterprises such as Heineken, JTI, limango, INTERSPORT, and ALDO. Features and Usability ### What are the key features of Open Loyalty? Open Loyalty offers personalization, loyalty program management, and rewards points to support customer retention programs. It also includes campaign management, segmentation, and multi-channel marketing, plus behavioral analytics, real-time reporting, and activity tracking for measuring customer engagement. Additional features include API access, third-party integrations, and customizable branding. Getting Started and Support ### What training and onboarding options does Open Loyalty offer? Open Loyalty provides live online sessions, documentation, and videos to help teams get started. Live online sessions support guided setup and direct instruction, documentation offers written reference material, and videos provide visual walkthroughs for learning product features and setup steps. Getting Started and Support ### What customer support options does Open Loyalty offer? Open Loyalty offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. These channels give users multiple ways to get assistance and self-serve information. No reviewer feedback is available here, so support quality, response speed, and helpfulness cannot be assessed. ## Features AI summary Based on 1,860 Customer Loyalty reviews Capterra data shows that buyers of Customer Loyalty software rank the following features as their top priorities: - **Loyalty Program** (**45%** of reviewers rated this feature as critical) - **Rewards Management** (**39%**) - **Third-Party Integrations** (**49%**) Open Loyalty supports all three of the features reviewers value most: **Loyalty Program**, **Rewards Management**, and **Third-Party Integrations**. Together, these capabilities help businesses build and manage loyalty initiatives, handle rewards efficiently, and connect customer data with other systems, allowing teams to deliver more consistent customer experiences and strengthen retention efforts. Loyalty Program 4.8 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Rewards Management 4.3 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Third-Party Integrations 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Gift Card Management 3.0 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Loyalty Cards 3.0 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Manage loyalty cards that hold rewards and promotions to incentivize customers to return Activity Tracking 4.0 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Open Loyalty 36 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Client Portal: Private online space that lets businesses securely share documents and provide information access to clients - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Gamification: Games or game-like elements to track progress and reward accomplishments - Gift Card Management: Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus - Leaderboards: Boards that use custom metrics to show how leading performers compare to other individuals/teams - Loyalty Cards: Manage loyalty cards that hold rewards and promotions to incentivize customers to return - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Member Portal: Online gateway through which members can access/update personal information - Membership Management: Database of members to track personal information of individuals and families - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Point of Sale (POS): Accept and process customer payments for products or services using hardware and software - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Referral Tracking: Log and store the source of contacts/leads - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Transaction History: Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period --- Features 4.5 (15) 4.5 Based on 15 reviews ## Pricing Value for money 4.7 (10) Open Loyalty Custom quote available It includes: - Additional assistance during onboarding and post go-live phases - Full API access - Admin UI - Regular new releases with industry-sanctioned features - 24/7 issues monitoring Value for money 4.7 (10) 4.7 Based on 10 reviews ## Support, customer service and training options Customer Service 4.7 (13) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (13) 4.7 Based on 13 reviews ## User reviews Overall rating 4.8 Based on 15 reviews Filter by rating Counts reflect reviews available in this feed. 5(12) 4(3) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Mark P. Business Analyst Used the software for: 1-3 years ### "Open Loyalty rewards" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 September 8, 2021 The software has been easy to use and understand. The API documentation is kept up to date and is easy to consume. The team at Open Loyalty are great, they consistently provide good service and are willing to help if required. Pros The software was easy to install and use. There are a few key configurations needed but nothing a mid-senior developer cannot manage. The ability of the software to easily create reward campaigns, load bulk vouchers and issue out is quick and painless. Open Loyalty is free to use which is great for testing out the platform and helping to define how your business way want to use it. Cons It is a little limited in terms of reporting functionality via the admin console or API. CT CTO CTO Used the software for: Less than 1 year ### "The best solution for loyalty program implementations" 5.0 March 12, 2020 The application is very responsive at all times and has been designed for scalability, which we've never have had the need to do since the default configuration is more than enough for our customers' user base. We've implemented this solution with several clients and it's been a really quick and easy solution that has kept our customers happy. Pros This is an ideal solution for companies that seek to complement their current e-business / CRM / ERP with a loyalty program without breaking nor the bank nor their current functionality. Every possible scenario has been thought out: campaigns with a set range of dates, rewards that depend on the client's loyalty level, segmentation of clients based on their number of points, rewards exchanged, number of transactions, etc. It's really easy to integrate with existing front-end solutions and has an admin panel that helps defining and dynamically changing levels, client segments, points-reward conversion rates, and also look at each client's transaction history, solve attribution problems, etc, effectively treating the loyalty program as an external module of their main software. Cons There have been two main misunderstandings about Open Loyalty so far: that it's free (because of the "Open" part) and that it's an out-of-the-box solution. The development version is indeed free and serves the purpose of allowing the construction of a quick proof of concept of the implementation, when the online demo is not enough for an evaluation of the product. The idea that this product would be a solution that could be configured and just published to the world is a little off. This product serves all purposes and can be easily integrated (through JSON requests) with any existing front-end that can be extended, be it the front-end for the acquisition of points or the one for exchanging them. Joris .. Head of Marketing Used the software for: 1-3 years ### "Robust system with lots of features out of the box" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 August 25, 2021 Pros We liked that it's customizable, scalable and we get full access to the source code. On the campaign configuration side, we appreciate the different types of programs we can create that can improve user engagement and keep them happy. We are also pleased with the fast and responsive customer service. Cons We experienced some issues during the initial setup as our tech team was not familiar with all of the tech stacks used, some of our requirements are not supported, and our tech team experiences some challenges in customizing it. Other problems are attributed to the language barrier and different time zones. PM Product Manager Product Manager Used the software for: Less than 1 year ### "OpenLoyalty allowed us a quick market entry" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 3, 2023 Pros \- The frontend is super easy to handle and settings allow realizing most our requirements out of the box. - Quick and helpful customer support in case of any problems Cons \- From a product manager perspective it would be great to customize reports according to my needs. - Requesting new functionalities takes a time until prioritization on OpenLoyalty side. - Overall great documentation but versioning could be a bit better in terms of what has changed exactly. Cristóbal R. Shareholder Used the software for: 1-3 years ### "Rapid deployment and flexibility of integration" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 29, 2021 It was a successful project with great support from the supplier. In a very short time, our client was able to launch a loyalty program with personalized strategies and a portal for their clients. Pros The best thing was, that we had the opportunity to give our clients a solution in a very fast way and adapted to their needs, integrating it with their POS systems in an agile way using the API's Cons In some moments it was difficult to interact with the database since everything has to be done via API's and in some moments it can complicate the resolution of an incident. CT CTO CTO Used the software for: 3-5 years ### "Highly recommended loyalty solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 1, 2022 Pros The full capacity of loyalty features and flexibility on both on-prem and cloud. Cons Need a better user-friendly BackOffice and Reporting capability. PO Product Owner Product Owner Used the software for: Less than 1 year ### "Very professional project/product planning and support" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 12, 2022 OpenLoyalty is a very professional company and has helped us a lot with the implementation of the whole Loyalty experience we are implementing. The devs team finds for every problem a good and pragmatic solution and customizes their product based on our needs with good quality and releases on a regular basis. We get in a very quick time very good support from OpenLoyalty to any of our questions Pros The software is very customizable and covers a lot of use cases. Customization and also support works very good Cons I have no cons to report. We have a very good experience with OpenLoyalty QA QA QA Used the software for: 1-3 years ### "One year user" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 5, 2022 Super! Pros Easy to use, simple. Vendor responded to our feature request. Good communication. Cons Proper API Versioning is must for this software. EP Eric P. Program Manager Used the software for: 3-5 years ### "Morden / Safe / Customizable Loyalty system" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 1, 2018 Pros Open source Easy to use Great community New features are updated frequently Cost effective Cons Your tech team need to have a big experience with PHP and Docker Burak C. AP Analyst Used the software for: Less than 1 year ### "Nice for engaging Customers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 11, 2021 Has a fast and reliable and knowledgeable customer service. Pros Has a feature of setting rules and acting with the behaviors so not open for mistakes. Campaigns and promotions can be created and has a very friendly user interface that can be adapted easily. Cons Only web based at the moment and needs an app for mobiles. [View all Reviews](https://www.capterra.com/p/171121/Open-Loyalty/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.