--- title: "Open Loyalty Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Open Loyalty Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more." source_url: "https://www.capterra.com/p/171121/Open-Loyalty/" page_type: "product" language: "en" --- # Open Loyalty Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 31, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Open Loyalty ## What is Open Loyalty? Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase Customer Lifetime Value. In the last seven years, we have helped 100+ enterprises from 43 countries build lifelong customer loyalty through gamified experiences and personalization. Global leaders like Heineken, JTI, limango, Intersport, or ALDO use Open Loyalty’s composable architecture to integrate powerful loyalty and gamification mechanics into their ecosystems efficiently, without the resource strain of building from scratch. Open Loyalty’s value proposition is built on three key pillars: 1) Increasing CLV: Gamified loyalty programs foster long-lasting customer behaviors instead of relying on one-time sales spikes. 2) Maximizing ROI: Gamification mechanics reduce dependence on discounts and other margin-eroding tactics. 3) Seamless integration: Open Loyalty’s API-first, composable architecture allows a seamless integration into the most advanced tech stacks for global enterprises. ## What is Open Loyalty used for? [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Gamification](https://www.capterra.com/gamification-software/) Top alternative Featured Overall rating Based on 15 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Open Loyalty?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.divante.com&name=Open Loyalty) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Open Loyalty 4.8 (15) VS. [4.9 (256)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting Price Contact vendor Starting Price $79 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (15) Ease Of Use 4.7 (2,891) Value For Money 4.7 (10) Value For Money 4.6 (1,627) Customer Service 4.7 (13) Customer Service 4.9 (1,430) ## Open Loyalty alternatives [Kahoot!](https://www.capterra.com/p/156399/Kahoot/) [4.7 (2,891)](https://www.capterra.com/p/156399/Kahoot/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156399/Kahoot/) [QuizHub](https://www.capterra.com/p/265871/QuizHub/) [4.8 (107)](https://www.capterra.com/p/265871/QuizHub/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/265871/QuizHub/) [Goosechase](https://www.capterra.com/p/198630/GooseChase/) [4.8 (127)](https://www.capterra.com/p/198630/GooseChase/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/198630/GooseChase/) [Advantage Incentive Compensation Management](https://www.capterra.com/p/10031617/Advantage-Incentive-Automation/) [4.9 (37)](https://www.capterra.com/p/10031617/Advantage-Incentive-Automation/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10031617/Advantage-Incentive-Automation/) [View all alternatives](https://www.capterra.com/p/171121/Open-Loyalty/alternatives/) ## FAQs about Open Loyalty Overview ### Which roles and teams benefit most from Open Loyalty? Open Loyalty is most used by product managers, product owners, and marketing leaders who design and optimize loyalty programs, rewards, and customer engagement workflows. CTOs, engineering managers, developers, QA, and business analysts benefit from its API-driven integration, testing, and rollout support, while directors and program managers use it to align strategy and execution. Answer based on 15 reviews Overview ### What company size and industries is Open Loyalty built for? Open Loyalty is built for small businesses most often, with 60% of reviewers from that segment, and it serves Information Technology and Services most frequently at 33%. It also fits ecommerce, retail, D2C, healthcare, and sports, with additional use in Computer Software at 20% and Financial Services at 13%, mainly for customer loyalty. Answer based on 15 reviews Features and Usability ### What are the key features of Open Loyalty? Open Loyalty offers personalization, loyalty program management, and rewards points as core features. It also includes campaign management and segmentation, behavioral and campaign analytics, CRM, customer profiles, and transaction history. Additional features cover gamification, referral tracking, QR codes, digital wallet support, and third-party integrations. Getting Started and Support ### What training and onboarding options does Open Loyalty offer? Open Loyalty provides in person training, live online sessions, and documentation to help teams get started. In person training supports direct instruction, live online sessions allow guided remote setup, and documentation offers written reference material for self-paced review of features and steps. Getting Started and Support ### What customer support options does Open Loyalty offer? Open Loyalty provides email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. With no reviewer feedback available on support, user experience details such as response speed, helpfulness, or recurring issues cannot be confirmed from the catalog data. ## Features AI summary Based on 1,802 Customer Loyalty reviews Capterra data shows that buyers of customer loyalty software rank the following features as their top priorities: - **Loyalty Program** (**43%** of reviewers rated this feature as critical) - **Rewards Management** (**39%**) - **Third-Party Integrations** (**50%**) Open Loyalty supports all three features that reviewers rate most highly: **Loyalty Program**, **Rewards Management**, and **Third-Party Integrations**. Together, these capabilities help businesses build and run loyalty initiatives, manage incentives and rewards more effectively, and connect customer data with other systems, allowing teams to create more consistent loyalty experiences and improve retention. Loyalty Program 4.8 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Rewards Management 4.3 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Third-Party Integrations 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Gift Card Management 3.0 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Loyalty Cards 3.0 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Manage loyalty cards that hold rewards and promotions to incentivize customers to return Activity Tracking 4.0 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Open Loyalty 34 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Client Portal: Private online space that lets businesses securely share documents and provide information access to clients - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Gamification: Games or game-like elements to track progress and reward accomplishments - Gift Card Management: Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus - Leaderboards: Boards that use custom metrics to show how leading performers compare to other individuals/teams - Loyalty Cards: Manage loyalty cards that hold rewards and promotions to incentivize customers to return - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Member Portal: Online gateway through which members can access/update personal information - Membership Management: Database of members to track personal information of individuals and families - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Point of Sale (POS): Accept and process customer payments for products or services using hardware and software - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Referral Tracking: Log and store the source of contacts/leads - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Transaction History: Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period --- Features 4.5 (15) 4.5 Based on 15 reviews ## Pricing Value for money 4.7 (10) Open Loyalty Custom quote available It includes: - Additional assistance during onboarding and post go-live phases - Full API access - Admin UI - Regular new releases with industry-sanctioned features - 24/7 issues monitoring Value for money 4.7 (10) 4.7 Based on 10 reviews ## Support, customer service and training options Customer Service 4.7 (13) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (13) 4.7 Based on 13 reviews ## User reviews Overall rating 4.8 Based on 15 reviews Filter by rating 5(12) 4(3) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AA Anupam A. Engineering Manager Financial Services ### "Open Loyalty Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 12, 2023 Pros The best part of the platform is ease of use and great documentation Cons There are no api's for bulk update of members Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AA Anna A. Product Manager Financial Services ### "OpenLoyalty allowed us a quick market entry" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 2, 2023 Pros \- The frontend is super easy to handle and settings allow realizing most our requirements out of the box. - Quick and helpful customer support in case of any problems Cons \- From a product manager perspective it would be great to customize reports according to my needs. - Requesting new functionalities takes a time until prioritization on OpenLoyalty side. - Overall great documentation but versioning could be a bit better in terms of what has changed exactly. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. TH Tai H. CTO Information Technology and Services ### "Highly recommended loyalty solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 31, 2022 Pros The full capacity of loyalty features and flexibility on both on-prem and cloud. Cons Need a better user-friendly BackOffice and Reporting capability. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DM Daniel M. Product Owner Sports ### "Great Way to Connect" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 28, 2022 Our users have loved the loyalty program so far and finding new ways to earn points. Pros Our Loyalty Program is a huge part of how we connect with our users and it would not be possible without Open Loyalty. I like how you have the option to create a variety of earning rules which allows us to engage with users in many ways. Cons Having a closer integration with our marketing app would make messaging our users much easier and likely give us more creative options. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. NK Nicole K. Product Manager Sports ### "Product Manager Review " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 28, 2022 Pros I like the usability of the software. It's pretty easy to learn how to use and navigate around the softwar. Cons The lack of ability to generate custom reports Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. PP Pedro Pablo M. Software developer Consumer Goods ### "Open Loyalty Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 August 12, 2022 Pros Easy of use, quick changes for customization, flexibility Cons API docs could be organized better, as it is a bit confusing sometimes to find a specific endpoint Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. FB Faustina B. Product Owner Information Technology and Services ### "Very professional project/product planning and support" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 11, 2022 OpenLoyalty is a very professional company and has helped us a lot with the implementation of the whole Loyalty experience we are implementing. The devs team finds for every problem a good and pragmatic solution and customizes their product based on our needs with good quality and releases on a regular basis. We get in a very quick time very good support from OpenLoyalty to any of our questions Pros The software is very customizable and covers a lot of use cases. Customization and also support works very good Cons I have no cons to report. We have a very good experience with OpenLoyalty Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DZ Dejan Z. QA Computer Software ### "One year user" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 29, 2022 Super! Pros Easy to use, simple. Vendor responded to our feature request. Good communication. Cons Proper API Versioning is must for this software. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CR Cristobal R. Shareholder Information Technology and Services ### "Rapid deployment and flexibility of integration" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 27, 2021 It was a successful project with great support from the supplier. In a very short time, our client was able to launch a loyalty program with personalized strategies and a portal for their clients. Pros The best thing was, that we had the opportunity to give our clients a solution in a very fast way and adapted to their needs, integrating it with their POS systems in an agile way using the API's Cons In some moments it was difficult to interact with the database since everything has to be done via API's and in some moments it can complicate the resolution of an incident. Reasons for choosing Open Loyalty For its speed of deployment and its customization capacity Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Mark P. Business Analyst Information Technology and Services ### "Open Loyalty rewards" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 September 6, 2021 The software has been easy to use and understand. The API documentation is kept up to date and is easy to consume. The team at Open Loyalty are great, they consistently provide good service and are willing to help if required. Pros The software was easy to install and use. There are a few key configurations needed but nothing a mid-senior developer cannot manage. The ability of the software to easily create reward campaigns, load bulk vouchers and issue out is quick and painless. Open Loyalty is free to use which is great for testing out the platform and helping to define how your business way want to use it. Cons It is a little limited in terms of reporting functionality via the admin console or API. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/171121/Open-Loyalty/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.