---
title: "Parse.ly Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Parse.ly Software - reviews, pricing plans, popular comparisons to other Web Analytics products and more."
source_url: "https://www.capterra.com/p/171337/Parse-ly/"
page_type: "product"
language: "en"
---

# 

 Parse.ly Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on September 16, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Parse.ly

## What is Parse.ly?

Parse.ly is an analytics suite that helps the best sites on the web improve digital audience engagement. Thousands of editors, audience developers, and technologists already use Parse.ly to understand what content draws in website visitors, and why. Some of the world's biggest media sites such as Slate, Conde Nast, and HuffPost have leveraged our powerful dashboard, API, and data pipeline to grow and engage their audiences.

## What is Parse.ly used for?

[Web Analytics](https://www.capterra.com/web-analytics-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Data Analysis](https://www.capterra.com/data-analysis-software/)

Top alternative

Featured

Overall rating

Based on 1 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$12000

Per User, Per Year

Free trial  
available

Free version not included

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## Parse.ly Overview

Updated September 2026

AI summary

Parse.ly provides web analytics and content marketing insights for small and midsize businesses seeking to better understand audience engagement. Delivered as a cloud-based solution, it offers features such as time on site and user interaction tracking, along with campaign management, referral tracking, and support for multiple sites, enabling organizations to monitor and optimize their digital content strategies.

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Parse.ly

5.0 (1)

VS.

[4.5 (2,675)](https://www.capterra.com/p/56250/Procore/reviews/)

Starting Price

$12000

Per User, Per Year

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.0 (1)

Ease Of Use

4.4 (10,730)

Value For Money

0.0 (0)

Value For Money

4.1 (8,531)

Customer Service

0.0 (0)

Customer Service

4.5 (7,685)

## Parse.ly alternatives

[4.6 (46)](https://www.capterra.com/p/143681/Collaborate/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

Highest Rated

[4.7 (42)](https://www.capterra.com/p/215105/Fieldguide/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.4 (12)](https://www.capterra.com/p/10004983/SAS-Viya/#reviews)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[4.5 (258)](https://www.capterra.com/p/10005468/Logi-Symphony/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

## FAQs about Parse.ly

Overview

### What company size and specific industries is Parse.ly built for?

Parse.ly is designed for digital publishers and media companies, making it a fit for organizations in online publishing, news, and content-driven media. The product is aimed at companies that track audience engagement, article performance, and traffic across digital content operations.

Features and Usability

### What are the key features of Parse.ly?

Parse.ly offers content analytics features including dashboard reporting, data discovery, and data visualization for tracking pageviews, time on site, user interactions, and referrals. It also includes campaign management, recommendations, multiple site management, content management, and an API for connecting analytics data across publishing workflows.

Getting Started and Support

### What training and onboarding options does Parse.ly offer?

Parse.ly provides in person training, live online sessions, webinars, and documentation to help teams get started. In person and live online sessions support guided instruction, webinars provide scheduled group learning, and documentation offers written reference material for self-paced review and setup.

Getting Started and Support

### What customer support options does Parse.ly offer?

Parse.ly provides chat support. No reviewer feedback about support is available in the catalog data, so user experience details such as response speed, helpfulness, or common frustrations cannot be summarized from the provided information.

## Features

AI summary

Based on 2,518 Web Analytics reviews

Capterra data shows that buyers of web analytics software rank the following features as their top priorities:

-   **Website Analytics** (**54%** of reviewers rated this feature as critical)
-   **Reporting/Analytics** (**51%**)
-   **Data Visualization** (**43%**)

Parse.ly includes **Data Visualization**, but it does not offer **Website Analytics** or **Reporting/Analytics**. Its **Data Visualization** capabilities help teams turn traffic and content data into clear visual views, making it easier to spot patterns, monitor performance, and share findings across the business. This gives teams a more accessible way to understand audience behavior and make informed content decisions.

API

Application programming interface that allows for integration with other systems/databases

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Dashboard

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Data Discovery

Discover and connect variety of data sources to the application for analysis

Data Visualization

Graphical representation of data

Parse.ly 10 features

### All Features
- API: Application programming interface that allows for integration with other systems/databases
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
- Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics
- Data Discovery: Discover and connect variety of data sources to the application for analysis
- Data Visualization: Graphical representation of data
- Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement
- Referral Tracking: Log and store the source of contacts/leads
- Time on Site Tracking: Track the amount of time users spend on websites
- User Interaction Tracking: Monitor user activity through engagement methods

---

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Features

5.0 (1)

5.0

Based on 1 reviews

## Pricing

Free Trial

Basic

$12,000

Per User,Per Year

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## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

## User reviews

Overall rating

5.0

Based on 1 reviews

Filter by rating

5(1)

4(0)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

AN

Anonymous User

Executive Editor, Work Truck Magazine

Publishing

### "Super Easy Way to Track Web Content "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

December 3, 2019

So far this system has helped me really hone in on the right content for our target audience. A great supplement to Google Analytics.

Pros

I love how easy Parse.ly is to use. I did not get everything set up, but I am a user of this program and when I log in I can easily see my websites metrics for that day, up to the minute and in real-time without having to set up complicated reports. I can easily deep dive into my web content and see what's working and where folks are coming from. A plug-in allows me to see web metrics on the pages as I click through my site. This is great for content planning. Also allows me to sort metrics by author, tags, channels, and more, and compare with other sites in my group. I do like that I can set up reports to be sent to me daily, weekly, etc., on top viewed items, top tags, and more.

Cons

I wish the reporting capabilities were a little easier to use and had a few more options. The reports themselves could also have some more chart-type metrics and info.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

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