# Kochava Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Kochava Software - reviews, pricing plans, popular comparisons to other Click Fraud products and more. Source: https://www.capterra.com/p/171691/Unified-Audience-Platform --- # Kochava Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 24, 2025 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Kochava ## What is Kochava? The Kochava platform is a comprehensive set of measurement and targeting tools for app marketers. Kochava gives marketers and app developers real-time visualizations of mobile app campaign performance and engagement for precise audience creation, targeting, and prevention of mobile ad fraud. Kochava is integrated with thousands of networks and publishers and compiles a quarterly report of the top performers delivering quality campaign data to marketers. ## What is Kochava used for? [Mobile Marketing](https://www.capterra.com/mobile-marketing-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 25 user reviews Reviews sentiment Positive 92% Neutral 8% Negative 0% Starting price $100 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Kochava?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.kochava.com&name=Kochava) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Kochava 4.6 (25) VS. [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price $100 per user, per month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (25) Ease Of Use 3.8 (138) Value For Money 4.7 (17) Value For Money 3.8 (112) Customer Service 5.0 (21) Customer Service 3.9 (121) ## Kochava alternatives Highest Rated [4.7 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.4 (2,971)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.6 (6,015)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.4 (15,353)](https://www.capterra.com/p/19319/JIRA/reviews/) Starting price $7.91 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/171691/Unified-Audience-Platform/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Management 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Customer Journey Mapping 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Visualize and analyze customer experience across all touchpoints and channels Customizable Reports 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Alter the layout and content of reports Engagement Tracking 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Access Controls/Permissions Define levels of authorization for access to specific files or systems Kochava 84 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Informs of any account changes and notifications Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and report on everything that happens within the system or network Track and document all activities across devices, networks, and other systems Generate one-off reports that meet information requirements Manage advertising space and its sales within your network or publication System alerts about the need to escalate an issue or request Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Track the performance of marketing campaigns across multiple channels. Manage various distribution channels, build relations with channel partners, and track their performance Track the amount of clicks on individual products to measure campaign results Analytics that breaks the data in a data set into related groups/categories. Track and manage adherence to policies for any service, product, process, or supplier Manage, organize, and store contact information Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads A report showing what actions customers perform Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Import and export data to and from software applications Connect to big data sources Graphical representation of data Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Identify and prevent suspicious activity Method of analysis that visualizes the series of events that lead towards a defined goal. Track user activities and events within an application. Monitor the IP addresses of the incoming traffic Restricting or denying access to a network, server, or website based on specific IP addresses Track and monitor a specific set of keywords Tracking the status of previously identified performance measurements Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Store information about leads or contacts and track, manage and nurture them throughout the sales process Access software remotely via mobile devices Notifications via mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Collect information from multiple sources Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Evaluate the impact of each touch point that drives a conversion A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets Trigger clickable pop-up messages Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Oversee the process of issuing refunds Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Measures the retention rate and satisfaction of customers. Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Search and filter data across systems to locate required information by entering keywords or certain criteria Send messages via SMS Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Market event via social media tools Generate or append custom campaign parameters to URLs Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Track visitors and purpose of visits Interact with data visualization elements, such as charts and graphs, to drill down into data Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.5 (25) 4.5 Based on 25 reviews ## Pricing Value for money 4.7 (17) Free Trial Free Version Basic $100.00 Value for money 4.7 (17) 4.7 Based on 17 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (21) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (21) 5.0 Based on 21 reviews ## User reviews Overall rating 4.6 Based on 25 reviews Filter by rating 5(17) 4(6) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent JM Juan Manuel C. Head of growth Marketing and Advertising ### "Top 3 mobile measurement partner in market" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 September 3, 2024 Pros You can generate detailed and personalized reports. Segment audiences making it easier to deliver personalized messages to different user groups. Cons The platform is complicated to use for new or less experienced users, complex interface. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Field Marketing Specialist Electrical/Electronic Manufacturing ### "Outstanding client service and cutting-edge mobile attribution platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 30, 2022 We employ holistic attribution and analysis for all our campaigns. Previously, we relied on numerous partners to measure acquisition and re-engagement, which resulted in reporting duplication. Pros Keeping track of app attribution is essential to ensuring that we know our clients. It not only helps us identify attribution but also guarantees that we understand customers holistically across numerous products across the customer lifecycle. Using first touch/last touch data, we can now zero in on the "essential stuff" rather than becoming bogged down in minutiae. Cons Because of the lack of adequate documentation, several functionalities are difficult to set up at all. However, the team is aware of this, and they're making progress toward fixing it. For those who run into problems or require assistance with complex capabilities, Kochava's support team is always on hand. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SS stefanie S. Senior Director, Digital Automotive Marketing Marketing and Advertising ### "Good for app insights" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 July 22, 2021 Pros Being able to measure app downloads, streaming and certain in-app behaviors Cons \- Explorer is limited with number of IDs so you need to build queries instead - historical data is inaccurate/inconsistent once you pass the 90(?) day window Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Email Marketing Specialist Market Research ### "Kochava - A Platform that that provide best Real-Time App Analytics" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 June 19, 2021 Pros Kochava captures all campaign performance. This attribution tool allow us to track how we are spending money on our campaigns. We can use their Links & App Links, QR codes to improve our conversion. Kochava provides real time analytics , excellent reporting with their BI and third party-tools. Cons I found setting up account with Kochava is little difficult. We need help from Kochava team to complete our account setting. Kochava dashboard is still basic. Need improvement. Switched from [Branch](https://www.capterra.com/p/162029/Branch/) [MoEngage](https://www.capterra.com/p/164687/Sherpa/) [Heap](https://www.capterra.com/p/147216/Heap/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Account Manager Marketing and Advertising ### "Account Manager" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 18, 2021 In general I have a great experience, their support is so far the best one I have encountered. Friendly, always available and fast. Pros The dashboard is well organized and provide lot of useful information, is a complete attribution tracking solution that include the possibility to track mobile apps as well browser version. Cons Exporting data can be better organized and faster to download, as well should include more customization to easily export the data combined and needed by the merchant. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Allen M. Performance Analyst Marketing and Advertising ### "Useful platform for running & attributing data to mobile app campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 November 27, 2019 Helpful mobile app campaign data aggregator, would suggest this for any mobile advertiser Pros The ease of data analysis on this platform is one of its' strong points. Query building is your only hurdle to have seemless reporting Cons The free version vs the paid version shows the true difference in value and usability of the platform. OPT FOR THE PAID, IT'S WORTH IT Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Product Marketing Manager Sports ### "NFL App + Kochava" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 February 13, 2019 It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App Pros The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful. Cons I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Account Manager Marketing and Advertising ### "Great for Audience Targeting" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 8, 2019 Pros The ability to access a larger landscape of audiences pertaining to app usage and type. Cons The process required to connect device segments to platforms. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HG Horia G. User Acquisition Computer Games ### "Qublix Games Kochava Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 8, 2019 I like it a lot, it's simple to use, and makes my job a lot easier. I'm able to spot trends early on in a campaign which in turn saves the company a lot of money. Pros How easy it is to use, and that it's reliable. Cons I can't think of a single thing. I like everything about the software/platform, and the customer support that they offer. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Acquisition Marketing Manager Consumer Services ### "Kochava Platform Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 8, 2019 Pros Customer service responsiveness means any issues/questions are addressed extremely quickly. They are always looking to push new products out faster than competitors and generally don't charge extra for the new services Cons It is not the easiest to navigate at first meaning it can be a while before you use the product to its full potential Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/171691/Unified-Audience-Platform/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [AppsFlyer vs Kochava](https://www.capterra.com/compare/156811-171691/AppsFlyer-vs-Unified-Audience-Platform)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)