--- title: "Kochava Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Kochava Software - reviews, pricing plans, popular comparisons to other Click Fraud products and more." source_url: "https://www.capterra.com/p/171691/Unified-Audience-Platform/" page_type: "product" language: "en" publication_date: "2026-11-09" --- # Kochava Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 9, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Kochava ## What is Kochava? The Kochava platform is a comprehensive set of measurement and targeting tools for app marketers. Kochava gives marketers and app developers real-time visualizations of mobile app campaign performance and engagement for precise audience creation, targeting, and prevention of mobile ad fraud. Kochava is integrated with thousands of networks and publishers and compiles a quarterly report of the top performers delivering quality campaign data to marketers. ## What is Kochava used for? [Mobile Marketing](https://www.capterra.com/mobile-marketing-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Click Fraud](https://www.capterra.com/click-fraud-software/) Top alternative Featured Overall rating Based on 26 user reviews Reviews sentiment Positive 92% Neutral 8% Negative 0% Starting price $100 Per User, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Kochava?[Manage this product listing](https://www.g2.com/products/kochava/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Kochava 4.6 (25) VS. [4.4 (68)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting Price $100 per user, per month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (25) Ease Of Use 4.2 (27) Value For Money 4.7 (17) Value For Money 4.1 (20) Customer Service 5.0 (21) Customer Service 4.4 (23) ## Kochava alternatives [4.3 (720)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.4 (3,046)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Singular](https://www.capterra.com/p/153688/Unified-Marketing-Platform/) [4.6 (27)](https://www.capterra.com/p/153688/Unified-Marketing-Platform/reviews/) Starting price $795.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/153688/Unified-Marketing-Platform/) Highest Rated [Apptrove](https://www.capterra.com/p/10026720/Apptrove/) [5.0 (1)](https://www.capterra.com/p/10026720/Apptrove/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10026720/Apptrove/) ## FAQs about Kochava Overview ### Which roles and teams benefit most from Kochava? Kochava is most used by acquisition, mobile, digital, and product marketing teams that measure campaign performance, attribute app installs, and manage audience growth. Ad operations, trading desk, and client services teams use it to validate media delivery and report results, while growth leaders and platform managers monitor channel efficiency and marketing outcomes. Answer based on 25 reviews Overview ### What company size and specific industries is Kochava built for? Kochava is designed for digital marketers, analysts, and advertising agencies, making it a fit for small teams through larger enterprise marketing organizations that need audience management and attribution tools. It is especially suited to companies in advertising, marketing, and analytics-focused sectors. Features and Usability ### What are the key features of Kochava? Kochava offers multi-touch attribution, attribution modeling, and campaign analytics for measuring performance across channels. It also includes audience targeting, conversion tracking, fraud detection, real-time reporting, cohort analysis, and dashboard creation, plus API access, third-party integrations, and customizable reports for tracking and analysis. Getting Started and Support ### What training and onboarding options does Kochava offer? Kochava provides in person training, live online sessions, documentation, and videos. In person and live online formats support guided instruction, while documentation and videos give teams self-paced reference material for learning product features and setup steps. Getting Started and Support ### What customer support options does Kochava offer? Kochava provides Email/Help Desk, Phone Support, and 24/7 Live Rep support. Users describe the support team as quick to respond, clear in explanations, and helpful during onboarding and complex setup, though some note that documentation gaps and non-intuitive areas can make assistance necessary. Answer based on 6 reviews ## Features AI summary Based on 199 Click Fraud reviews Capterra data shows that buyers of Click Fraud software rank the following features as their top priorities: - **Bot Detection** (**53%** of reviewers rated this feature as critical) - **Fraud Detection** (**69%**) - **Click Tracking** (**55%**) Kochava supports **Fraud Detection** and **Click Tracking**, helping teams identify suspicious activity and monitor ad interactions more closely. However, it does not include **Bot Detection**. Instead, it offers other relevant capabilities that reviewers also rate highly, including **Conversion Tracking** (**44%**), **API** (**52%**), and **Reporting & Statistics** (**53%**). These features provide teams with better visibility into campaign outcomes, easier system connectivity, and clearer performance data, helping businesses reduce wasted ad spend and make more informed marketing decisions. Campaign Management 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Customer Journey Mapping 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Visualize and analyze customer experience across all touchpoints and channels Customizable Reports 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Alter the layout and content of reports Engagement Tracking 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Access Controls/Permissions Define levels of authorization for access to specific files or systems Kochava 77 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Account Alerts: Informs of any account changes and notifications - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Monitoring: Track and report on everything that happens within the system or network - Activity Tracking: Track and document all activities across devices, networks, and other systems - Ad hoc Reporting: Generate one-off reports that meet information requirements - Alerts/Escalation: System alerts about the need to escalate an issue or request - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories. - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Contact Management: Manage, organize, and store contact information - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Source Connectors: Connect to big data sources - Data Visualization: Graphical representation of data - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Fraud Detection: Identify and prevent suspicious activity - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - In-App Events Tracking: Track user activities and events within an application. - IP Address Monitoring: Monitor the IP addresses of the incoming traffic - IP Blocking: Restricting or denying access to a network, server, or website based on specific IP addresses - Keyword Tracking: Track and monitor a specific set of keywords - KPI Monitoring: Tracking the status of previously identified performance measurements - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Mobile Access: Access software remotely via mobile devices - Mobile Alerts: Notifications via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Push Notifications: Trigger clickable pop-up messages - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Refund Management: Oversee the process of issuing refunds - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Retention Tracking: Measures the retention rate and satisfaction of customers. - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - SMS Messaging: Send messages via SMS - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Tag Management: Generate or append custom campaign parameters to URLs - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.5 (25) 4.5 Based on 25 reviews ## Pricing Value for money 4.7 (17) Free Trial Free Version Basic $100.00 Value for money 4.7 (17) 4.7 Based on 17 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (21) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (21) 5.0 Based on 21 reviews ## User reviews Overall rating 4.6 Based on 26 reviews Filter by rating Counts reflect reviews available in this feed. 5(17) 4(6) 3(3) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful SDE - 1 3.5 November 5, 2026 AI summary based on a full review Kochava delivers valuable insights into campaign effectiveness and ROI, but its pricing can escalate quickly with increased install volumes, making it a budget consideration over time. Additionally, support response times could improve when addressing attribution issues. Log in to unlock the full review, detailed ratings, and pros & cons Ryan W. User Aquisition Manager Used the software for: 3-5 years ### "Kochava Is An Amazing Tool + Amazing People" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 6, 2019 Pros I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny. The attribution is great - no complaints about the staple of their product. Their customer service and client support is the best in the industry. We have had many other software vendors and none come close. Cons Can be expensive and price scales up as you scale up in company growth. FM Field Marketing Specialist Field Marketing Specialist Used the software for: 3-5 years ### "Outstanding client service and cutting-edge mobile attribution platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 2, 2022 We employ holistic attribution and analysis for all our campaigns. Previously, we relied on numerous partners to measure acquisition and re-engagement, which resulted in reporting duplication. Pros Keeping track of app attribution is essential to ensuring that we know our clients. It not only helps us identify attribution but also guarantees that we understand customers holistically across numerous products across the customer lifecycle. Using first touch/last touch data, we can now zero in on the "essential stuff" rather than becoming bogged down in minutiae. Cons Because of the lack of adequate documentation, several functionalities are difficult to set up at all. However, the team is aware of this, and they're making progress toward fixing it. For those who run into problems or require assistance with complex capabilities, Kochava's support team is always on hand. Juanma C. Head of growth Used the software for: Less than 1 year ### "Top 3 mobile measurement partner in market" 3.0 September 4, 2024 Pros You can generate detailed and personalized reports. Segment audiences making it easier to deliver personalized messages to different user groups. Cons The platform is complicated to use for new or less experienced users, complex interface. MM Mobile Marketing Mobile Marketing Used the software for: Less than 1 year ### "Outstanding MMP with really great support" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 11, 2019 We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally. Pros Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it. Data availability and accuracy is outstanding High level support for important strategic questions. Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap. Cons In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed PM Product Marketing Manager Product Marketing Manager Used the software for: Less than 1 year ### "NFL App + Kochava" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 February 14, 2019 It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App Pros The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful. Cons I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me. HO Head Of Trading Desk & Mobile Coordinator Head Of Trading Desk & Mobile Coordinator Used the software for: 3-5 years ### "A solid, innovative, agnostic tracking platform!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 11, 2019 Pros The most important aspect of Kochava technology is that it is solid, agnostic, flexible to integrate with external tools via custom postback calls, and always innovative. Cons API connections for external reporting is something that can be improved in terms of quality of data fetching. At the moment, S2S postback integrations are better. AM Account Manager Account Manager Used the software for: Less than 1 year ### "Account Manager" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 20, 2021 In general I have a great experience, their support is so far the best one I have encountered. Friendly, always available and fast. Pros The dashboard is well organized and provide lot of useful information, is a complete attribution tracking solution that include the possibility to track mobile apps as well browser version. Cons Exporting data can be better organized and faster to download, as well should include more customization to easily export the data combined and needed by the merchant. DM Digital Marketing Manager EMEA Digital Marketing Manager EMEA Used the software for: 3-5 years ### "Valuable partnership for mobile app attribution" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 11, 2019 Pros Possibility to assess network contribution from various perspectives - not only direct conversions, but also quality of the network, overlap with other networks, especially valuable traffic verifyer and fraud console. Cons There is a minor downside not being able to export data directly from graphs and charts. There is an option, however, to do it with a customer query or schedule a report, but it would be very handy just to export data directly from the Analytics dashboards. O& Operations & Marketing Manager Operations & Marketing Manager Used the software for: Less than 1 year ### "Satisfied user" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 February 25, 2019 Pros Ease of use, lots of data points to choose from. Support team is very friendly and responds promptly Cons Scale of demographic data points is limited. [View all Reviews](https://www.capterra.com/p/171691/Unified-Audience-Platform/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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