--- title: "Kochava Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Kochava Software - reviews, pricing plans, popular comparisons to other Click Fraud products and more." source_url: "https://www.capterra.com/p/171691/Unified-Audience-Platform/" page_type: "product" language: "en" --- # Kochava Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Kochava ## What is Kochava? The Kochava platform is a comprehensive set of measurement and targeting tools for app marketers. Kochava gives marketers and app developers real-time visualizations of mobile app campaign performance and engagement for precise audience creation, targeting, and prevention of mobile ad fraud. Kochava is integrated with thousands of networks and publishers and compiles a quarterly report of the top performers delivering quality campaign data to marketers. ## What is Kochava used for? [Mobile Marketing](https://www.capterra.com/mobile-marketing-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 25 user reviews Reviews sentiment Positive 92% Neutral 8% Negative 0% Starting price $100 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Kochava?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.kochava.com&name=Kochava) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Kochava 4.6 (25) VS. [4.8 (268)](https://www.capterra.com/p/155430/SlickText-com/reviews/) Starting Price $100 per user, per month Starting Price $29 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (25) Ease Of Use 4.8 (20) Value For Money 4.7 (17) Value For Money 4.7 (19) Customer Service 5.0 (21) Customer Service 4.9 (18) ## Kochava alternatives [4.3 (712)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.5 (55)](https://www.capterra.com/p/151231/Xtremepush/reviews/) Starting price $250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.5 (273)](https://www.capterra.com/p/145848/Ez-Texting/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/171691/Unified-Audience-Platform/alternatives/) ## FAQs about Kochava Overview ### Which roles and teams benefit most from Kochava? Kochava is most used by marketing teams, growth leaders, and client services professionals who need to track campaign performance across channels. Analytics and ad operations roles rely on it for attribution, measurement, and optimization, while executives and operations managers use its reporting to guide budget decisions and evaluate customer acquisition outcomes. Answer based on 25 reviews Overview ### What company size and specific industries is Kochava built for? Kochava is designed for digital marketing teams, analysts, and advertising agencies of all sizes, especially organizations that need audience management, data onboarding, cross-device tracking, and configurable attribution. It fits companies in marketing, advertising, and analytics-focused sectors that manage campaigns across multiple devices and channels. Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of Kochava? Kochava offers multi-touch attribution, attribution modeling, campaign management, and campaign analytics for measuring performance across channels. It also includes event tracking, conversion tracking, cohort analysis, fraud detection, and real-time reporting. Additional features cover audience targeting, audience segmentation, data import/export, and third-party integrations. Getting Started and Support ### What training and onboarding options does Kochava offer? Kochava provides in person training, live online sessions, documentation, and videos to help teams get started. In person and live online formats support guided instruction, while documentation and videos offer self-paced reference materials for learning features and reviewing setup steps as needed. Getting Started and Support ### What customer support options does Kochava offer? Kochava provides email/help desk, phone support, and 24/7 live rep assistance. Users describe the support team as responsive, helpful, and clear, with fast turnaround on questions and issues. Some note setup can be difficult because documentation is limited, but support often helps with workarounds and fixes. Answer based on 6 reviews ## Features AI summary Based on 198 Click Fraud reviews Capterra reviewers highlight these as the top priorities when selecting click fraud software: - **Bot Detection** (**53%** of reviewers rated this feature as critical) - **Fraud Detection** (**69%**) - **Click Tracking** (**54%**) Kochava supports **Fraud Detection** and **Click Tracking**, giving teams the tools to identify suspicious activity and monitor ad click behavior across campaigns. However, it does not include **Bot Detection**. Instead, it offers other highly rated capabilities, including **Conversion Tracking** (**44%**), **API** (**52%**), and **Reporting & Statistics** (**53%**). These features help businesses connect campaign data across systems, measure outcomes beyond the click, and review performance trends in detail, allowing teams to make better decisions about traffic quality and marketing spend. Campaign Management 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Customer Journey Mapping 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Visualize and analyze customer experience across all touchpoints and channels Customizable Reports 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Alter the layout and content of reports Engagement Tracking 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Access Controls/Permissions Define levels of authorization for access to specific files or systems Kochava 84 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Account Alerts: Informs of any account changes and notifications - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Monitoring: Track and report on everything that happens within the system or network - Activity Tracking: Track and document all activities across devices, networks, and other systems - Ad hoc Reporting: Generate one-off reports that meet information requirements - Advertising Management: Manage advertising space and its sales within your network or publication - Alerts/Escalation: System alerts about the need to escalate an issue or request - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Attribution Modeling: Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories. - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Contact Management: Manage, organize, and store contact information - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Activity Tracking: A report showing what actions customers perform - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Import/Export: Import and export data to and from software applications - Data Source Connectors: Connect to big data sources - Data Visualization: Graphical representation of data - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Fraud Detection: Identify and prevent suspicious activity - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - In-App Events Tracking: Track user activities and events within an application. - IP Address Monitoring: Monitor the IP addresses of the incoming traffic - IP Blocking: Restricting or denying access to a network, server, or website based on specific IP addresses - Keyword Tracking: Track and monitor a specific set of keywords - KPI Monitoring: Tracking the status of previously identified performance measurements - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Mobile Access: Access software remotely via mobile devices - Mobile Alerts: Notifications via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Touch Attribution: Evaluate the impact of each touch point that drives a conversion - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Push Notifications: Trigger clickable pop-up messages - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Refund Management: Oversee the process of issuing refunds - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Retention Tracking: Measures the retention rate and satisfaction of customers. - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - SMS Messaging: Send messages via SMS - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Tag Management: Generate or append custom campaign parameters to URLs - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.5 (25) 4.5 Based on 25 reviews ## Pricing Value for money 4.7 (17) Free Trial Free Version Basic $100.00 Value for money 4.7 (17) 4.7 Based on 17 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (21) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (21) 5.0 Based on 21 reviews ## User reviews Overall rating 4.6 Based on 25 reviews Filter by rating 5(17) 4(6) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent JM Juan Manuel C. Head of growth Marketing and Advertising ### "Top 3 mobile measurement partner in market" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 September 3, 2024 Pros You can generate detailed and personalized reports. Segment audiences making it easier to deliver personalized messages to different user groups. Cons The platform is complicated to use for new or less experienced users, complex interface. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Field Marketing Specialist Electrical/Electronic Manufacturing ### "Outstanding client service and cutting-edge mobile attribution platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 30, 2022 We employ holistic attribution and analysis for all our campaigns. Previously, we relied on numerous partners to measure acquisition and re-engagement, which resulted in reporting duplication. Pros Keeping track of app attribution is essential to ensuring that we know our clients. It not only helps us identify attribution but also guarantees that we understand customers holistically across numerous products across the customer lifecycle. Using first touch/last touch data, we can now zero in on the "essential stuff" rather than becoming bogged down in minutiae. Cons Because of the lack of adequate documentation, several functionalities are difficult to set up at all. However, the team is aware of this, and they're making progress toward fixing it. For those who run into problems or require assistance with complex capabilities, Kochava's support team is always on hand. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SS stefanie S. Senior Director, Digital Automotive Marketing Marketing and Advertising ### "Good for app insights" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 July 22, 2021 Pros Being able to measure app downloads, streaming and certain in-app behaviors Cons \- Explorer is limited with number of IDs so you need to build queries instead - historical data is inaccurate/inconsistent once you pass the 90(?) day window Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Email Marketing Specialist Market Research ### "Kochava - A Platform that that provide best Real-Time App Analytics" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 June 19, 2021 Pros Kochava captures all campaign performance. This attribution tool allow us to track how we are spending money on our campaigns. We can use their Links & App Links, QR codes to improve our conversion. Kochava provides real time analytics , excellent reporting with their BI and third party-tools. Cons I found setting up account with Kochava is little difficult. We need help from Kochava team to complete our account setting. Kochava dashboard is still basic. Need improvement. Switched from [Branch](https://www.capterra.com/p/162029/Branch/) [MoEngage](https://www.capterra.com/p/164687/Sherpa/) [Heap](https://www.capterra.com/p/147216/Heap/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Account Manager Marketing and Advertising ### "Account Manager" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 18, 2021 In general I have a great experience, their support is so far the best one I have encountered. Friendly, always available and fast. Pros The dashboard is well organized and provide lot of useful information, is a complete attribution tracking solution that include the possibility to track mobile apps as well browser version. Cons Exporting data can be better organized and faster to download, as well should include more customization to easily export the data combined and needed by the merchant. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Allen M. Performance Analyst Marketing and Advertising ### "Useful platform for running & attributing data to mobile app campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 November 27, 2019 Helpful mobile app campaign data aggregator, would suggest this for any mobile advertiser Pros The ease of data analysis on this platform is one of its' strong points. Query building is your only hurdle to have seemless reporting Cons The free version vs the paid version shows the true difference in value and usability of the platform. OPT FOR THE PAID, IT'S WORTH IT Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Product Marketing Manager Sports ### "NFL App + Kochava" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 February 13, 2019 It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App Pros The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful. Cons I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Account Manager Marketing and Advertising ### "Great for Audience Targeting" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 8, 2019 Pros The ability to access a larger landscape of audiences pertaining to app usage and type. Cons The process required to connect device segments to platforms. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. HG Horia G. User Acquisition Computer Games ### "Qublix Games Kochava Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 8, 2019 I like it a lot, it's simple to use, and makes my job a lot easier. I'm able to spot trends early on in a campaign which in turn saves the company a lot of money. Pros How easy it is to use, and that it's reliable. Cons I can't think of a single thing. I like everything about the software/platform, and the customer support that they offer. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Acquisition Marketing Manager Consumer Services ### "Kochava Platform Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 8, 2019 Pros Customer service responsiveness means any issues/questions are addressed extremely quickly. They are always looking to push new products out faster than competitors and generally don't charge extra for the new services Cons It is not the easiest to navigate at first meaning it can be a while before you use the product to its full potential Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/171691/Unified-Audience-Platform/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.