Kochava

Kochava - Unified Audience Platform


4.5 / 5
20 reviews

Who Uses This Software?

Our audience is comprised of digital marketers, analysts, advertising agencies, and developers.


Average Ratings

20 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
    Installed - Mac
    Installed - Windows
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
    Live Online
    In Person
  • Support
    24/7 (Live Rep)

Vendor Details

  • Kochava
  • www.kochava.com
  • Founded 2011
  • United States

About Kochava - Unified Audience Platform

The Kochava platform is a comprehensive set of measurement and targeting tools for app marketers. Kochava gives marketers and app developers real-time visualizations of mobile app campaign performance and engagement for precise audience creation, targeting, and prevention of mobile ad fraud. Kochava is integrated with thousands of networks and publishers and compiles a quarterly report of the top performers delivering quality campaign data to marketers.


Kochava - Unified Audience Platform Features

  • Account Alerts
  • Activity Monitoring
  • IP Address Monitoring
  • IP Blocking
  • Keyword Tracking
  • Refund Management
  • Risk Assessment
  • Time on Site Tracking
  • A/B Testing
  • Channel Attribution
  • Cohort Analysis
  • Funnel Analysis
  • In-App Events Tracking
  • Push Notifications
  • Retention Tracking
  • Revenue Tracking
  • Uninstall Tracking
  • Channel Attribution
  • Contextual Targeting
  • Coupons
  • Email Marketing
  • Engagement Monitoring
  • Location-Based Marketing
  • Push Notifications
  • Text Messaging
  • Text-to-Win

Kochava - Unified Audience Platform Reviews Recently Reviewed!


Outstanding MMP with really great support

Feb 07, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it.

Data availability and accuracy is outstanding

High level support for important strategic questions.

Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap.

Cons: In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt

There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed

Overall: We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally.

NFL App + Kochava

Feb 13, 2019
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful.

Cons: I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me.

Overall: It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App

Capterra loader

Kochava Is An Amazing Tool + Amazing People

Feb 05, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny.

The attribution is great - no complaints about the staple of their product.

Their customer service and client support is the best in the industry. We have had many other software vendors and none come close.

Cons: Can be expensive and price scales up as you scale up in company growth.

Kochava Platform Review

Feb 07, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Customer service responsiveness means any issues/questions are addressed extremely quickly. They are always looking to push new products out faster than competitors and generally don't charge extra for the new services

Cons: It is not the easiest to navigate at first meaning it can be a while before you use the product to its full potential

Capterra loader

A solid, innovative, agnostic tracking platform!

Feb 07, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The most important aspect of Kochava technology is that it is solid, agnostic, flexible to integrate with external tools via custom postback calls, and always innovative.

Cons: API connections for external reporting is something that can be improved in terms of quality of data fetching. At the moment, S2S postback integrations are better.

Qublix Games Kochava Review

Feb 08, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: How easy it is to use, and that it's reliable.

Cons: I can't think of a single thing. I like everything about the software/platform, and the customer support that they offer.

Overall: I like it a lot, it's simple to use, and makes my job a lot easier. I'm able to spot trends early on in a campaign which in turn saves the company a lot of money.

BEST FOR AUDIENCE TARGETING

Apr 09, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It is a reliable, fast and intuitive tool. What I feel is the audience builder works perfectly. This software can enter a broad landscape of audience related to the app type and usage. There are multiple data points that I can easily choose from. Its support team responds quickly and user-friendly.

Cons: The thing I feel with this software is the limitation of the scale of demographic data. The whole process needed to connect the device segments to platforms. The other thing that I don't like is that there is no option of resetting the password on the log-in.

Overall: We have gathered multiple benefits from the Collective platform of Kochava. It is pretty easy to build an audience. We assist the developers of the third party app for getting into the data monetization business along with the small consumers of data for accessing the insights and audiences.

Valuable partnership for mobile app attribution

Feb 07, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: Possibility to assess network contribution from various perspectives - not only direct conversions, but also quality of the network, overlap with other networks, especially valuable traffic verifyer and fraud console.

Cons: There is a minor downside not being able to export data directly from graphs and charts. There is an option, however, to do it with a customer query or schedule a report, but it would be very handy just to export data directly from the Analytics dashboards.

great software with amazing support team

Feb 07, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - intuitive, fast and reliable

- audience builder works beautifully

Cons: - users administration

- lookalikes creation

Overall: we are helping third party app developers to get into the data monetization business as well as small data consumers to access audiences and insights

Great for Audience Targeting

Feb 08, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: The ability to access a larger landscape of audiences pertaining to app usage and type.

Cons: The process required to connect device segments to platforms.

Satisfied user

Feb 06, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Ease of use, lots of data points to choose from. Support team is very friendly and responds promptly

Cons: Scale of demographic data points is limited.

Kochava's Client Success Team is AWESOME!

Feb 06, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The support that the Client Success team provides, especially Emily, is one of the main reasons Kochava is so valuable to us. She helps us uncover all of the potentials that the Collective tool has, and she always gives us ways to strategically apply her solutions.

Cons: Nothing, it's easy to use! We just would like a little more scale!

Overall: We have reaped so many benefits from Kochava's Collective platform. Building audiences is pretty easy, we were up and running with one training!

Kochava Support is great

Feb 07, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: UX and underlying data structure to account for all data needs

Cons: diversified method of extracting data via API, UX, query, with different time ranges capabilities, which makes it a bit more confusing to me

Overall: I work with Kochava as part of our Marketing stack. The Kochava is on top of their game and deliver great support.

Great Platform - Even Better Rep!

Feb 06, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Large amount of apps, easy to use, multiple buying options, and the support team took the whole experience to the next level! Our rep has been nothing but helpful, clear in her explanations to help us understand better as the partnership grows, and her turn around times have been outstanding. She's been a model example of a partner and made the process so easy to work together. There are areas of the platform itself that isn't the most self-explanatory but our rep quickly gets us over that hurdle!

Cons: I know this survey is about the Audience side but it would be better to a cohesive understanding of the Measurement side as well. Our Audience rep was a big part to why we kept using the platform, she made it easy to use. However, it was a little less than perfect on the Measurement. We're giving it a full chance and testing again this quarter but from my experience and others, it hasn't been the easiest or clearest process. As we dive into more granular testing this quarter we can have more detailed feedback on both sides!

Overall: Seamless!

Capterra loader

Excellent variety of audiences - and delivery!

Feb 06, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: As an advertiser, I love the variety of behavioral profiles on the Kochava platform. What first attracted me to Kochava was the ability to create audiences based on the apps they use and how often they use them, however, I was pleasantly amazed by the lengthy list of interest and behavioral targets as well.

Cons: The one thing I could complain about is that there isn't an option to reset your password right on the log-in. It doesn't matter though because a quick e-mail to support and I was able to reset it very quickly.

Overall: My experience has been very pleasant. My audiences have performed well and the support team at Kochava has always been very attentive and helpful!

The excellence

Feb 06, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Very agile and easy to understand. The support.

Cons: Sometimes the performance of the system go down.

Overall: We are a data monetization platform. We connect data producers, such as app developers, with data consumers, such as marketers or companies doing market research.

My review

Feb 07, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It's relatively cheaper than other attribution software

Cons: It's a little difficult to use, especially the aspect of integrating with ad channels

A platform that really has it together

Feb 06, 2019
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: There are many features that our team can easily access directly within the platform.

Cons: Scale can sometimes be an issue - an app that you think would have a lot of reach might not have that much at all.

Overall: Overall very pleased with our experience thus far. The team has been very helpful and responsive, and it's very easy to set up new users within our account.

New Favorite Audience Platform

Feb 06, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Kochava's awesome UI and intuitive platform make it easy to create unique audiences you want to target across multiple DSPs & Platforms.

Cons: I have not run into any problems yet!!!!

Easy to use!

Feb 06, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: The dashboard/UI is easy to navigate and getting the actual device counts after building your audience is very helpful.

Cons: No cons re: the dashboard so far, we are still in the early stages of using Kochava audiences with our campaigns.