Best For

Over 52,000 customers in more than 100 countries use HubSpots award-winning software to attract, engage and delight their customers.

Product Details

HubSpot email marketing software makes it easy to start running personalized email marketing campaigns. The intuitive interface makes list and content creation simple, so you're always sending the most relevant content. You can also monitor your email marketing with baked-in analytics, so you can continually improve your open and clickthrough rates. Sign up for free, and start running email campaigns that convert and nurture leads, close customers, and contribute to the growth of your business.

Contact Details

HubSpot

http://www.hubspot.com/

Founded in 2006

Located in United States

Starting Price

  • $50.00/month

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • Business Hours
  • Online

HubSpot Marketing Hub Features

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Analytics
Collaborative Writing
Comment Moderation
File Sharing
Group Posting
Post Management
Search
WYSIWYG Rich Text Editing
A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification
A/B Testing
Auditing
Competitor Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Keyword Tracking
Link Management
Localization
Mobile Search Tracking
Rank Tracking
Revenue Management
User Management
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

HubSpot Marketing Hub Reviews

Showing 5 of 3863 reviews
Overall
4.5/5
Ease of Use
4.3/5
Customer Service
4.4/5
Guillaume D.
eCommerce & Revenue
Hospitality, 11-50 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
3/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
October 17, 2019

“Your CRM for long”

OverallWe've been using this system for 2+ years now, and it has proven itself very useful in increasing the number of RFP received for groups and meetings. The marketing features, such Forms and Emailing is efficient and easy to use. The back office might be sometimes a bit complexe when you are looking for specific information (many sub-option hidden if primary option), but their customer service is amazing, quick and responsive so I've never had to search for hours when I needed an information. Overall experience very satisfying, we would recommand using Hubspot.
Pros-Easy to use -Does not require a lot of training -Customization available -Various reports -Track individual pipeline, performance and upcoming/previous sale actions -Marketing features
Cons-Not fully oriented for hospitality company (e.g. for pipeline amount, etc.). -Some information are repetitive between Company level and Customer level. -It would be interesting profiles could be sync together (changing company status doesn't impact customer status), so there is a minimum of manual operation to do. -Not compatible with Hotel PMS.
Reviewer Source 
Source: Capterra
October 17, 2019
Verified Reviewer
Higher Education, 11-50 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
5/5
Customer Service
4/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
October 7, 2019

“Great Marketing Automation Software for the Small Business or Educational Institution”

OverallHubspot is an affordable marketing automation solution that works well for our small team. While it lacks some of the features or usability of its more expensive competitors, the tools can be leveraged to powerfully enhance the reach of a small marketing and admissions/sales team. The Hubspot Academy is a treasure trove of valuable educational and inspirational resources. For a small business/institution exploring marketing automation, Hubspot is a phenomenal place to begin.
ProsHubspot provides a self-service marketing automation solution that allows us to expand our admissions team exponentially by building workflows of automated emails, text messaging, and direct mail (with third-party integrations) that are triggered by a variety of criteria. It allows us to be sure that every prospect is receiving regular communication from our office, allowing the admissions reps to focus on only the leads that demonstrate the highest likelihood of enrollment.
ConsLimitations within the tool require a variety of workarounds, some of which are laborious. Duplicate entries are common due to Hubspot using email as the unique identifier (Hubspot has added a contact ID to help address this, along with tools to sort through duplicates). Hubspot's workflow tool is basic by comparison with some of the more costly and sophisticated marketing automation solutions.
Reviewer Source 
Source: Capterra
October 7, 2019
Verified Reviewer
Health, Wellness and Fitness, 11-50 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
October 3, 2019

“HubSpot is a very useful email marketing and automation tool.”

OverallIt has been very useful indeed. Through my use of HubSpot over the last 2 years we have successfully launched tele-marketing, email marketing, and SMS marketing campaigns. HubSpot customer support have provided exceptional service throughout this period, giving us early access to the drag & drop email builder while it was in Beta. This enabled us to scale our email marketing operations much quicker than we anticipated. Their customer support and account management teams will always go the extra mile to help you. There have been one or two usability issues which I have mentioned but besides this it's a tool I will continue to use and one I will recommend for mid-size companies which need an automated direct marketing tool.
Pros- Intuitive UX (mostly). - Extremely efficient and pro-active customer support - they will always go the extra mile for you, including creating draft workflows to demonstrate how certain features work. - The new drag & drop email builder.
Cons- Clarity of which integrations are possible with HubSpot, including the accuracy of Google Analytics attribution of HubSpot emails, and whether it is possible to design and launch push notifications through HubSpot. - The drag & drop email builder can sometimes be quite inflexible, but this is improving with additions of features like personalisation tokens. - Some features are little hidden and unintuitive, such as the power of building custom reports. - The way some default filters work are also unintuitive, but I imagine these will gradually be improved (for example, there's no option to segment users in lists exactly {30 days before/after} a contact status change - combinations like "more than 30" but "less than 31" have to be used to achieve this).
Reviewer Source 
Source: Capterra
October 3, 2019
Jonathan J.
Head of Marketing
Construction, 1001-5000 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
October 3, 2019

“Finally I am on HubSpot!”

OverallOver my career, I have been part of the implementation team for four other platforms. I finally got onto HubSpot and am very pleased with its capabilities. My team has adopted well, the integrations to other platforms are nice also. Overall, this has been a great experience. However, one major negative is how our account was handled. On-boarding was really not that valuable for us, we felt rushed and it was on HS time not ours. There also seems to be a lot of turnover happening in HS and my sales rep went completely dark on us when we needed them, no transition plan was brought forward. We also paid for a monthly strategy person who was great at the start, left HS, and my group was thrown into another person's account. That person tried their best to pick up the pieces but we ultimately were paying good money in strategic support and got nothing from it. No credit was issued, just admittance of how it was handled poorly with an apology. I do now have an account manager who has been with HS for more than 5 years and is truly great to work with.
ProsUp-time, hardly ever system outages or glitches. Increased team efficiencies. The ability to use HubSpot as workaround solutions for other areas of marketing where we need to execute something we can figure out a way within HS to make it work. Landing pages, forms, workflows, and all other tools within the Marketing platform have been great. Easy to use, easy to train, and easy to transition to.
ConsSome basic things you think should be included are not. For example, workflow chat transcripts are not available neither is the ability to identify profiles with multiple or secondary email addresses. Also, the drag and drop builder is nice but limited as you oftentimes find errors when trying to embed code within the template, it get denied even though you are able to select html editing.
Reviewer Source 
Source: Capterra
October 3, 2019
Sean E.
Technical Marketing Specialist
Marketing and Advertising, 51-200 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
October 3, 2019

“CRM Powerhouse”

OverallI've been using Hubspot Marketing Hub for over a year now across multiple businesses of all shapes and sizes. What they all value is the advanced automation. Having an all-in-one website and CRM platform integrated with their social media, blog, sales pipeline etc, etc... All of their contacts are in one place with extensive information on their interactions with the brand - what content they are actively engaged with. It's truly valuable for medium to large businesses looking to utilise data and automation in their business.
ProsExcellent CRM for sales and automation. Innovative workflow triggers allow for nearly any automation solution you can think of. Assigning tasks to sales team members, automatically moving deals to different stages of the pipeline, automating emails and communications. Hubspot is an advanced and genuinely useful software for marketers in particular.
ConsConsidering these advanced features, it can be quite expensive. So it's not for every business.
Reviewer Source 
Source: Capterra
October 3, 2019